Hurricane Katrina swept tHrougH tHe Mississippi gulf coast, leaving a landscape of destruction. Yet the landscape of memory remains. Your grandmother’s house. The neighborhood where you learned to ride your bike. The church where you were married. People who love the coast long to talk about what makes this place so special to them. Many of the charming summer cottages and stately beach front homes that defined the coast are gone, only photographs and memories remain since that endless wet day in August 2005. Other treasured places, so badly damaged in the storm, have been saved through the heroic efforts of the people of the Mississippi Gulf Coast.
From the vast body of Walter Inglis Anderson’s work, Biloxi Beach Lighthouse (a linoleum block print) was chosen to represent Save My Place as the cornerstone of its logo and graciously allowed for publication by his family. With its colorful array of residents strolling toward the iconic Biloxi Lighthouse, the viewer feels its energy and optimism surrounded by the lovely gulf and birds in flight in bright blue skies. This evoked precisely the spirit of the people whose stories are told in this project and was the perfect choice to represent its message: to celebrate the joining of efforts and undeniable resilience of a people whose coastline is rebuilt time and time again.
explore Visit to loss, hope of stories ph through. ds and trium lming od he w er ov
S.com
PlaceM
aveMy
www.S
a project Place is itage Save My ippi Her Mississ by of the is funded nt Trust and Relief Gra ricane the Hur Historic for m . Progra the U.S ation of rior, Preserv the Inte ent of vice, Departm Ser k al Par Nation the tered by of adminis artment ippi Dep siss Mis tory. s & His Archive
Top: Bertram Hayes-Davis, former Executive Director of Beauvoir and great-great-grandson of Jefferson Davis, talks with Lolly Barnes, Executive Director of Mississippi Heritage Trust. Below: John Anderson, son of Walter Inglis Anderson (American artist, painter, writer and naturalist) speaks with Amber Lombardo, principal of Webz Advertising.
COMPONENTS • grant application • field research • site visits • interviews • photography & videography • logo development • copy writing • web development • mobile & geo-location development • kiosk development • print (including posters, postcards, pushcards, rackcards, acknowledgement plaques) • retractable banners for travelling kiosk display • social media campaign • QR code tracking
BUDGET The figures below represent estimates for the development of a similar campaign in your community. Project specifications may be adapted to suit your budget. DIGITAL DEVELOPMENT $400/yr
Domain setup, email, statistics & hosting
$4500
Web application development (includes mobile responsive design and training)
$2000
Kiosk hardware (each)
$2500
Kiosk programming and setup
$85/hr
Video encoding (conversion for streaming formats)
Save My Place is a project of the Mississippi Heritage Trust and is
RESEARCH & CONTENT DEVELOPMENT
funded by the Hurricane
$5000
Discovery, research, interviews, photography & travel expense
Relief Grant Program for
$1000
Photography (post-production)
Historic Preservation of
$4000
Copy-writing
$250
Compose website entry (per listing)
the U.S. Department of the Interior, National Park Service, administered by the Mississippi Department of Archives & History.
MARKETING $500
Logo creation
$200
Stock photography
$2500
Digital Marketing (includes search engine marketing, broadcast email campaigns, QR code tracking)
$1500
Print design (brochure, rackcard, pushcards, certificates, etc.)
$2500
Printing
$250
Retractable banners (each)
$2000
Social media and online public relations
$25
Certificate and framing for recipient sites (each)
NOTES
Special thanks to the family of Walter Anderson for allowing the use of his art, Biloxi Beach Lighthouse. Produced by Webz Advertising.