Let's get visual with 9 Step process! How to Create An Effective Dental Marketing Plan?
9-Step Process to Create Dental Office Marketing Plan Identify a problem and form a thesis statement. PROBLEM Review literature related to your topic. READ 0 1 CONDUCT A SITUATIONAL ANALYSIS DEFINE A SPECIFIC GOAL 0 2 IDENTIFY YOUR TARGET AUDIENCE 0 3 RESEARCH YOUR COMPETITION 0 4 CREATE A UNIQUE VALUE PROPOSITION 0 5 DEVELOP YOUR BUDGET 0 6 EXECUTE YOUR MARKETING PLAN 0 8 TRACK, OPTIMIZE, AND REPEAT! 0 9 DETERMINE YOUR STRATEGIES 0 7
To list the services you offer against that of your competitors to figure out what makes yours better and distinct.
1
Look at your existing marketing strategy & figure out to get the desired result.
To understand how effective your marketing technique is.
It helps You have
To know the position of your dental clinic & competition you face.
Conduct a Situational Analysis
2
Define a Specific Goal
Outline your marketing goals which are achievable and measurable. Follow the SMART(Specific, Measurable, Attainable, Relevant, & Time-Bound) approach to set specific goals. Use real numbers to measure the success of your marketing strategy.
Identify Your Target Audience
Choose a target audience based on your specialty and brand.
If you want to attract more than one niche, you have to design individual marketing campaigns to target each niche.
3
Research Your Competition
What is their annual growth rate? Check their market capitalization and financials.
4
What to Analyze?
What type of client personas do they serve? Look at their SEO strategy. Check their content marketing strategy.
Their marketing and sales strategy. Their management and marketing team. The social media strategy they are following.
5
Offer
solutions to the pain points of your client. Must provide specific advantages of your service that are measurable. Explain how your service is better than that offered by your competitors. Your unique value proposition should:
Create a Unique Value Proposition
Decide the budget for advertisement and other hidden costs.
Based on budget, you can do marketing on various paid marketing channels.
6
Develop Your Budget
Decide the amount for a marketing campaign.
Create a flowchart a project roadmap a
with
7
Determine Your Strategies
basic timeline for various goals. Decide on essential marketing channels for brand promotion. Acquire PPC ads or focus on Search Engine Optimization.
to reach various objectives. Create
You can also choose a team of experts, such as individual marketers, PPC specialists, copywriters, & SEO experts.
Use CTAs effectively.
8
Execute Your Plan
Hire Experts who have knowledge of your niche & can execute your dental marketing plan successfully.
In what way will you keep track of the results?
9
What are the things that you wish to measure?
List down how you monitor the progress of your marketing plan or measure its success like, These answers would give you a good idea to invest for better results.
The frequency with which you will track your results and analyze them.
Track, Optimize, and Repeat!
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