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RARE Food Travel People Life


Issue 01 Spring 2018

make shopping rare again! At the Rare Brand Market we are passionate about uncovering brands and supporting small, interesting independents. We celebrate all products and services, as long as they are rare! Visit us at one of our pop-up lifestyle shopping events or why not join The Rare Brand Club, our new online free personal shopping service.

To Join our C lub there is no charge. Simply sign up on our homepage and we will personally assist you to find the rare product or service you require. It may be for someone in your life or it may be for you!

Please visit our website to find out more about our 2018 pop-up lifestyle shopping events which run throughout the year in fabulous venues.

welcome Welcome to the first issue of RARE, our in-house e-magazine celebrating all things RARE in Food, Travel, People and Life. We are producing a seasonal publication and our first issue has a bias towards all things Summery! The magazine is organised into Food, Travel, People and Life sections to make it easier to flick through and get to what you’re interested in! All the Rare and Emerging Brands featured are Independents we work with through our pop-up markets and events and love shining the spotlight on! Don’t miss the Rare Recipes or the Anna Del Conte interview, a personal favourite of mine, given she is such a Rare find in her own right and a Food Hero to me! My company, The Rare Brand Market, celebrates independent brands and products that are genuinely RARE and which often have the most wonderful back stories. We think shopping should be totally pleasurable and believe there is an art to shopping wisely. If you love what we are doing, whether you are a customer or own a rare brand yourself, then please join our Club! For customers, you get FREE Personal Shopping and for Brands we will help you engage more with your target customers via pop-up retail, SM and Advertising and PR... Life is about Engagement....we just love it to be Rare... Finally, we are delighted that so many rare brands have signed up to our forthcoming events. Please see the inside back cover of this magazine for details of where you can find us popping up!

Emma Schwarz, Founder


Food Travel 12









People Life







64 south: founder story roost: founder story



bunks: founder story


lifestyle edit: COUNT- lifestyle edit: LIVE WELL THIS SUMMER! DOWN TO SUMMER STYLE!


little leaf: founder story


EVENTS ‘18 5

FOOD Anna del Conte Image by


The Milan Urban Food Policy Pact, signed in 2015, is a declaration of optimism about the ability of cities to reinvent themselves and develop more sustainable food systems. It is a voluntary commitment by the mayors of more than 100 cities worldwide to promote healthy diets. Its goal is healthy and affordable food for all city dwellers, while minimising waste and conserving biodiversity. The pact promises to shape local food supply chains and aims to encourage cooperation between all layers of a city’s food system, be they municipal, regional, national or international.

“As a Milanese, I am very proud that Milan has initiated the Urban Food Policy Pact to save waste, promote sustainable food systems and promote healthy diets,” says Anna.

“As an Italian and particularly as a cookery writer on Italian food I know the importance of good ingredients and a healthy diet. Food waste has always been low in Italy, partly because of the fact that Italy had been a relatively poor country until the second half of the 20th century, and partly because the Italians know their ingredients, how Although voluntary, food campaigners have welcomed the to make the best use of them and the full meaning of ‘best pact’s optimistic vision of a future with local food supply by’ or ‘sell by’ package labelling.” chains and local food cultures. The pact seeks a greener, healthier and fairer food system by ensuring greater collaboration between all layers of civic life. The pact is intended to be a starting point from which cities can develop their own urban food system and a direct response to the threat of climate change: research shows that unless the food system changes there is little hope of reducing greenhouse gas emissions.


It is a vision endorsed by the veteran Italian food writer Anna del Conte. She grew up in Milan and experienced the culinary hardships imposed by World War II. In 1949 she moved to England and through her books helped transform Britain’s understanding and appreciation of Italian cooking.

The PACT at a Glance 1. Cities can play a major role developing sustainable food systems and promoting healthy diets 2. Urbanisation has a profound social, economical and environmental impact so cities must re-examine how they provide food and water 3. Hunger and malnutrition exist in all cities 4. Family farms and smallholders play a key role in feeding cities, so are a means to reconnect consumers with rural and urban producers 5.Urban and semi-urban agriculture offer opportunities to protect and integrate biodiversity into city landscapes and food systems 6. As food policies are closely related to other urban challenges (such as poverty) an interdisciplinary and inter-institutional approach is necessary 7. Civil society and the private sector have major roles to play in feeding cities 8. Cities must honour their commitments to address climate change and promote sustainable management of biodiversity 9. Cities strive to achieve international targets, such as the Sustainable Development Goals


wellness wednesdays recipe


INGREDIENTS 1 large orange 250g ground almonds 3 eggs 100g RARE I QUIT SUGAR RICE MALT SYRUP 1 teaspoon baking powder 1 teapsoon vanilla extract

SYRUP Juice and zest of one orange RARE I QUIT SUGAR RICE MALT SYRUP

METHOD Place the orange into a pot and cover with water. Bring to the boil then reduce heat to medium and cook for 1 hour. Blend the orange into a puree and allow to cool. Whisk eggs until thick and creamy. Add egg mixture and the rest of the ingredients together and mix until combined. Pour into a greased and lined 20 cm round springform cake tin and bake at 180 degrees C, gas mark 4, for 45 minutes or until a skewer inserted into the middle comes out clean. Remove from the oven and prick all over with a skewer While the cake is baking make the syrup by combining the orange zest, juice and malt syrup in a small pot. Cook over low heat until it thickens slighty. Set aside. Pour the syrup over the cake and allow to cool before serving. Serve with coconut yoghurt or crème fraiche flavoured with orange juice and orange zest – pomegranates for extra decoration.


ROASTED PEPPER, CRANBERRY & FETA SALAD WITH RASPBERRY DRESSING INGREDIENTS 450g trimmed fine green beans 250g loose lettuce x6 romano red peppers 300g dried cranberries 200-300g organic feta x2 tablespoons of flax seeds RARE LUCY’S RASPBERRY DRESSING METHOD Slice the peppers into fairly thin bite size slices and high bake them in an oven until slightly chargrilled. Boil the beans until al-dente, 5 mins. Then cool completely. Arrange the washed loose lettuce in a salad bowl. Sprinkle the feta and cranberries over the salad evenly. Cut the beans into bite sized pieces and then sprinkle evenly over the salad. Sprinkle the peppers and flax seeds over. Finish with RARE LUCY’S RASPBERRY DRESSING to taste.


wellness wednesdays recipe

STONE FRUITAPPLE DATE BRUNCH CAKE PREP TIME 30 MINS. BAKE TIME 1 HOUR. SERVES 8 INGREDIENTS FOR THE CAKE: 3 apples peeled and chopped small 1 cup dates chopped small 1 tsp bicarbonate of soda 1 1/4 cup boiling water 1 egg lightly beaten 1/2 cup coconut oil melted 1 tsp vanilla essence

1 cup almond flour 1/2 cup RARE THE GROOVY FOOD CO. coconut flour 1/2 tsp nutmeg Pinch of salt FOR THE TOPPING: 2 plums sliced 2 tbsp honey 1 tsp ground cinnamon

METHOD Preheat oven to 175°C (350°F). Generously grease a round 20cm (8 inch) cake tin with coconut oil. In a large bowl, mix together the apples, dates, bicarb of soda and boiling water, set aside to cool. In a small bowl, stir the coconut oil and the vanilla essence into the beaten egg. In another large bowl, stir the almond flour, coconut flour, nutmeg and salt together and then add the apple mixture and the oil and egg mixture alternately to the flour mixture until combined. Place the slices of plum in a circular design on the base of the cake tin. Drizzle the honey evenly over the fruit, then sprinkle on the ground cinnamon. Gently spoon the cake mixture onto the fruit, and smooth out carefully until level. Bake for 60 minutes or until a tester comes out clean. After 15 minutes of baking, gently rest a piece of silver foil over the cake for the rest of the cooking time to stop it from browning too much. Allow the cake to cool completely before turning it out, or it may break apart and the topping will be left behind.


THE VEGAN COLESLAW THAT’S FIGHTING FOOD WASTE INGREDIENTS 2 large carrots ¼ large white or red cabbage or both 1 medium white onion 2 tbs chopped chives 3 tsps of RARE AQUAFABA RUBIES IN THE RUBBLE VEGAN MAYO or more “to taste” Juice of ½ a lemon METHOD Grate the carrots, cabbage and onion. Place in a bowl and add the chives. Mix in the mayonnaise. Add the lemon juice and mix. Add some extra chopped chives on top for colour.




Spring has to be my favourite time of the year. After what feels like an especially long winter (or is that my age?!), it is so heartening to see plants, only recently crushed by snow come into life again. Our senses are revived with an explosion of sight, sound and colour. Blossom is arguably one of the most iconic heralds of spring. Whether on hawthorn or fruiting trees, these flowers are shortlived so it’s best to enjoy them before the white and pink petals fall like confetti. So, outside of the UK, where might you see one of nature’s finest floral displays?

Curitiba which opened in 1991 and draws inspiration from the gardens of Versailles. It was Japan where the practice of hanami (the custom of observing the fragile beauty of flowers) began. Whilst abundant throughout Japan, Kyoto is a good bet at the start of April. Here, you’ll find the Philosopher’s Path, following a canal lined with hundreds of cherry trees, and Maruyama Park, famous for its large weeping cherry tree. The University of Washington in Seattle received 31 trees from the Washington Park Arboretum, from a collection originally gifted by Japan to Seattle in 1912. The University trees are now so famous that they have their own Twitter account.

Vancouver, a city home to more than 130,000 cherry trees hosts an And possibly the rarest blossom is to be found on the tiny Nami annual cherry blossom festival in April. Activities include a haiku island, Chuncheon, South Korea. What’s so special about this 3 competition, live music, and a giant picnic in Queen Elizabeth mile island? Not only do you feel that you are visiting another Park. country with its own immigration office and currency, but you can arrive in spectacular fashion by zip wire. It’s the perfect place for a Macon, Georgia can lay claim to being the blossom capital of the world, with more than 300,000 Yoshino cherry trees. The so-called family stroll up avenues lined with blossom trees. Look out for the ostriches, wild squirrels and rabbits! A variety of street food can “pinkest party on Earth” takes place in March when Macon hosts also be sampled, from traditional items such as stuffed squid and the International Cherry Blossom Festival. delicious hotteok (Korean pancakes filled with sugar) to seasonal Fortunately in Curitiba, Brazil you can catch the blossom of the treats like cherry blossom bread. Southern Hemisphere in July. Check out Jardim Botanico de


Where might you see one of nature’s Rarest floral displays?

ZIP WIRE INTO nami island, south korea 13


Ever wanted to hike a breath-taking section of coastline in Europe and feel like you are walking high in the sky yet in clear view of crashing waves below? Well, the Sentiero degli Dei or “Path of the Gods” on the Amalfi coast, Italy is for you! The actual length of the entire Amalfi coast is 40-50km from Salerno to Sorrento. The official “Path of the Gods” route is one mere section (about 10km) of this coastline, running between Bomerano and Nocelle; all the guides say start in Bomerano and end in Nocelle! The path literally travels across the sheer cliffs of this part of the Amalfi coastline and the views are simply incredible. Another wonderful fact about this particular route is that the inclines and descents are moderate, most of the path is easy to walk, with only a few hairy bits when the ropes and posts guarding the footpath can be a bit sparse! But, in general, this path is great for all ages and safe for children as long as they are not walking miles ahead or behind you! Most people take about 2-3 hours to walk this route, and there are plenty of tips online on many walkers’ sites including www. You can reward yourself at the finish in Nocelle with some homemade lemon Granite. Don’t miss it!


If you’re tempted to walk more of the Amalfi coast, then a good base is either Positano or Amalfi town itself; both can be reached by bus or boat if you have travelled from Naples to Sorrento or you may have come from the coast of France. There are many routes documented and signposted. Another Rare one is a walk through the hillside above Amalfi, through the lemon groves and wooded pathways dotted with derelict Paper Mills. Handmade paper production was a medieval artisan tradition in that part of the Italian coast, long before Limoncello! If you do this walk, don’t miss the Museum of Paper to learn more about this aspect of Italian history. Driving Italy’s Amalfi coastline is glamorously depicted in many films and media but walking it is by far the best way to appreciate the beauty of this rare part of the world. Nocelle


You are rewarded in Nocelle at the finish by homemade lemon Granite. Don’t miss it! 15

Founder Story

You know what it’s like when you meet someone and just know you’re going to be friends. You both have a glass of wine in your hand. You laugh at the same things. You have the same boots.... and jacket. And in fact, bra. A while later you’re chatting and discover you went to the same college a long way from home and realise you lived in the same house. And this all happens when you live on the same street! So that’s how it was, and, as we rested our glasses on a friend’s ironing board one sunny evening, the idea of 64South was born..... We like the same things. We hope you like what we like. 16

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Founder Story ROOST Collections are “Original, inspiring & made for you”. So what do we mean? Well simply put we love to find gifts that are different, beautifully made, and that don’t cost the earth. We search the world for products that are inspirational and inspiring for you, your family, your friends and your home too!

ROOST was born in January 2015 in a small village in the Sussex countryside. It started from a frustration at not being able to find a lovely present for a friend. We then soon realised it always seemed to be a struggle to find the right present......whether that be for a birthday, Christmas, house warming, christening, or just a little thank-you (that isn’t flowers or chocolates again!). With all of this in mind and the fact we are all so busy we have brought together in one place gifts that are different, beautifully made and all at great prices. Founder Gill Bruce


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Founder Story

Rachel Smith-Bingham made the move from management consulting and media into fashion to establish BUNKS, her swimwear brand for men and boys, that combines unique design, exclusivity and a respect for our oceans. BUNKS launched in Spring 2017… I am not from a retail or ‘fashion’ background so I have needed to learn a lot too. One point that’s really important is that I have set up BUNKS to be a brand that is related to memorable holidays and travel rather than as a fashion brand. I am proud that the BUNKS product has some unique attributes, such as the environmentally friendly packaging, the swing tag/ luggage label and the UV protection in the fabric. Also, BUNKS does not add any more plastic to the world’s oceans and that there is an exclusivity to BUNKS – the production runs are small – which adds to the uniqueness of the brand. UV protection is a standard for most swimwear brands so it was a ‘given’ that the fabric has to be UPF50 protective (especially since BUNKS started with boys sizes).


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Founder Story

LittleLeaf is a family-run business based in Hampshire. With four children of our own, we know how important it is that the fabric you’re putting next to your baby’s skin – and your own – is the kindest and softest it can be. As a family, we think we are fairly environmentally aware: we have a smallholding, grow as much organic veg as we can, keep chickens, have invested in “green” technology in our home, such as rainwater harvesting for our washing machine and for flushing loos, and diligently recycle as much as we can. So why hadn’t we heard about the benefits of organic cotton years ago? We realised that there must be lots of other people out there who didn’t know about it either and so decided to get involved in getting the word out about how much better organic cotton is for you, better for the workers who produce it, and better for the environment in general. By buying organic cotton certified by the Global Organic Textile Standard (GOTS), you are also helping to ensure that people involved in the growing of organic cotton and the making of our clothes are treated fairly through all the production stages, from fibre to finished product.


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There can’t be many sports which give you a sense of serenity, the chance to top up your Vitamin D, plenty of opportunities for laughter and the ability to work your core, all at the same time. Welcome to Paddle Boarding, the world’s fastest-growing watersport.

Low impact: As a very low impact exercise, it is unlikely that you will do damage to the tendons and ligaments of your joints. Paddle boarding is particularly useful for runners that are experiencing shin splints or knee and hip pain, yet still need a good exercise to do while healing.

Reduces stress: Water naturally soothes the body and exercise Samir Becic reveals health benefits of Paddle Boarding in his book ReSYNC Your Life: 28 Days to a Stronger, Leaner, Smarter, helps to reduce stress. The soothing sounds as you glide through the water, the sensation of actually walking on water, and the Happier You. rhythm helps stress to melt away. Improves balance: Standup paddle boarding requires you to stand upright on the board, which demands a lot of core stability Overall increased strength: It’s natural to feel a little sore all and leg strength to maintain balance. Good balance increases over your body after a day’s paddle boarding but this means you are building up your overall body strength. your focus and balance in day-to-day activities. Full body workout: Almost every muscle in the body is used at some point during paddle boarding. Leg muscles work to stabilize your centre of gravity, while the arms, back and shoulders are used to propel the paddleboard in the water. The core, back and abdominal muscles are constantly at work to maintain your balance.


Cardio workout: Time on the board can give you a good cardio workout. By racing your friends, it can make paddling more fun and challenging, which is a good way to get the heart rate up. According to, paddle boarding improves your cardiovascular health, helping you to avoid heart attacks, strokes and related diseases.

ReSYNC Your Life: 28 Days to a Stronger, Leaner, Smarter, Happier You.

Improves endurance: Once you learn how to standup paddleboard and you notice that your balance is improving and your muscles aren’t getting quite as tired, then you know your endurance is increasing. Allows you to connect with nature: Being out on the water is calming, and engaging with nature can have a positive effect on your mental health and attitude. In addition, getting some extra vitamin D from the sun is good for you! Besides the many health benefits, it’s not too hard to master; a 2-hour introductory session with a qualified instructor (from around £30) will get you up and paddling with confidence. Paddle boarding is less about action and more about enjoyment; it doesn’t need to be a race if you want that feeling of serenity. You can do it solo or enjoy it as a group. For a seemingly new sport, stand up paddle boarding has heritage. It originated in Africa thousands of years ago although the modern version is thought to have been developed in Hawaii in the Sixties when surfers began using canoe paddles to propel themselves. You don’t need to live near the sea to paddle board – if anything, it’s more popular on inland waterways where the lack of waves makes the sport easier to master as a beginner.

Stand-up Paddle boarding is a growing recreational activity on the tidal Thames.  Providing you follow the ‘Paddling on the Tidal Thames’ guide then you may paddleboard between Teddington Lock and Putney Pier during the day. And for those who’ve really caught the bug, The London Stand Up Paddle boarding Marathon is a 26 mile route, starting at Shepperton in Surrey and following the Thames all the way up to Putney — taking in the genteel sites of west London, without having to dodge the river traffic of the centre of the city. For more information about paddle boarding in the UK, why not visit


lifestyle edit

Come alive in the garden! Spring is the perfect time to top up your Vitamin D and take in some fresh air. Enjoy the vibrant colours of nature, marvel at plants springing to life after winter, get active and spend time outdoors with those you love.

Make your garden a more attractive, vital and vibrant space with a Bee Palace. This stylish, colourful piece of garden architecture was conceived, designed and made in England. It provides a nesting place for ‘solitary’ bees which are key pollinators. Available in a wide range of colours, they make a unique gift for nature lovers. £49.99.


These fabulous deckchairs brought to you by Sails and Canvas will bring a bit of fun and colour to your garden. Like all their products, this garden furniture is made from upcycled sail cloth. So, not only do you get to own a beautiful, handmade product but with less sailcloth going into the ground you’re doing your bit for the environment too. Available in a range of colours and designs. £120.

Your sumptuous outdoor scene!

Make al fresco dining an even more special occasion with this gorgeous handcrafted linen range from Allora. These Italian designer tablecloths are created with ancient artisan techniques and contemporary artistic influences so have a feel that is both modern and timeless. Browse tablecloths, runners, napkins and many more beautiful Italian products. £14 - £275.

Create your sumptuous outdoor scene with a handmade parasol. Using traditional techniques from India and Bali, combined with contemporary design, these are unique show-stoppers. Whilst living in Kerala, southern India, founder Lucy saw decorative parasols used in religious ceremonies. On her return to London, she continued to celebrate under her parasol and soon no occasion was complete without one. Luckily for us, East London Parasol Company have made them available in the UK. £299 - £455. 33

lifestyle edit


With longer days and warmer weather, and our winter clothes stored away, now’s the time to update your accessories for the summer. The array of bright colours lifts the spirits and helps with the countdown to that holiday in the sun. We’re loving the colourful La Lucia from a range of Las Bayadas Mexican beach blankets. Woven in Mexico, using the softest traditional Mexican fabrics, you can dry in style. These gorgeous beach blankets are light, extra large (180 x 200cm) and made to last. £48. Las Bayadas donates 10% of the profit to Costa Verde International, an ecological, community-oriented, multicultural school. Brought to you by independent gift and lifestyle store

Honor Beach, a boutique beachwear brand has a fabulous collection of full-length kaftans, allowing you to go from the beach to the bar via lunch. With a more boho feel, this 100% cotton, handmade cover-up is perfect for throwing on over your bikini or swimsuit. With slight tailoring around the middle for an extra flattering shape, it has an on-trend tassel tie at the front to adjust the neckline. The sleeves are 3/4 length. Available in navy/white and neon pink/white in XXL to XS sizes. £85.


With an eye for all things neon, starry and sparkly, visit Neon Beach Club for a gorgeous collection of clothing and accessories that won’t break the bank. Neon Simple Tassell Earrings £20 Grey lightweight scarf with neon pink pom poms £15 Sequin Palm Tree Beach Basket £40 Miami Clutch Bag in magenta £26

Dry Robe®, the outdoor change robe™ was designed by Gideon Bright, a North Devon-based surfer with over 30 years’ experience in the water. You can be confident that these wind- and water-proof change robes will be perfect for trips to the British seaside. Available in adult and kid sizes (4 years old +), now everyone can change from sportswear, even wetsuits, into warm clothes, whilst being protected from the elements. For the team sporty types, you can order personalised kit. From £64.99 to £109.99. Anna Cox Cushions create a beautiful world that is bright and colourful, Anna also offers a monogramming service on all of her products.

So, don’t just wear neon this summer, scatter it around your home and your life! Cushions from £45 lankets and throws from £35 35



Next dates: may 23rd june 27th Self care and wellness have never been more important for living in today’s modern world. We know our customers care about wellbeing and leading a healthier life. We learnt this at our 2017 Summer Market. Come enjoy an evening of Wellness Education and Inspiration! Each scheduled Wednesday we will have 2 great speakers and there will always be a splattering of retail from some newly discovered Rare Brands. 36

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live well this summer!

At our Wellness Wednesdays event we uncovered these emerging RARE wellness brands and we wanted to share them with you. Spritz Wellness embodies a balanced lifestyle of wellness, healthy eating, yoga, exercise and living with purpose. The use of aromatherapy, be it through an atmosphere mist or a scented eye cushion, is just one way to be grounded and find calm in a very busy world. The Spritz Wellness brand embodies timeless style, passion and quality. Great care and attention to detail is put into our products, with each designed to stimulate the senses, calm the mind or energise the soul. All eye cushions and atmosphere mists are lovingly crafted in the UK and are made to order with all natural ingredients.

Do you know someone in need of a boost? At The Boost Box Company, we offer a range of thoughtful, practical and comforting Cancer Gifts, Care Packages and Get Well Gifts designed to do just that. Choose from one of our ready-made boost boxes or hand-pick your own from a selection of natural and therapeutic products, free from sulphates, parabens and preservatives that are not only suitable to use during cancer treatment and surgery, but just as significantly, designed to provide a much-needed boost if things are tough. A brilliant self care read this summer! The Shed Method by Sara Milne Rowe, published by Penguin Books. Hardback ÂŁ12.99. If you want to make better decisions to improve your life then read this book and Sara Mine Rowe will show you how. This powerful book introduces unique methods to manage your mind and reach your full potential.


events ‘18 Following the success of our previous Wellness Wednesdays events which have seen speakers talk on a wide variety of topical health and wellbeing issues, we are excited to let you know about another couple of dates. Please visit to find out more and to book your place.

23rd May - Reaching your full Potential and Creative living 27th June - Taking Control of your Menopause, ageing & skin

Christmas Markets We are thrilled to be back for a second year at The Guildhall, Winchester. And, after listening to our customers, we are pleased to be able to offer extended opening hours until 8pm on the first date. 14th - 15th November It will be our 9th year at Goodwood! Spread over three days including Saturday shopping, you will be able to find unique gifts from a range of clothing, accessories, beauty, furniture, food, drink and lifestyle brands. 22nd - 23rd - 24th November

tyle s e f m li -up ing fro rands! p o P opp e’ b sh g ‘rar rgin e m e


A Very Stylish

Christmas Market!

We all want to surprise and delight our loved ones at Christmas, so join us for the ultimate Christmas Market!

Acqua London has grown since 2010 into a successful jewellery, clothing and accessories business. Founders and friends, Joanna Barr and Harriett Chappell love what they do - dealing direct with manufacturers to ensure ethical production. Sourcing, designing, choosing colours, and, especially, seeing customers wear their products. New for this season is the Belter bag, available in a range of colours. Check out their website to find out more about their bespoke jewellery service.

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Rare issue 1 master 170518 final lrg  
Rare issue 1 master 170518 final lrg