The Rare Brand - Ox Market Christmas Info Pack

A Christmas FESTIVAL

The first Chichester city centre indoor christmas food festival AT THE OXMARKET ART GALLERY, CELEBRATING SOUTH COAST ARTISAN FOOD & DRINK December 2018

SUPPORTING STONEPILLOW AND SLOW FOOD SUSSEX

Charity art exhibition and press launch

Stories behind Photo and screen the faces print exhibition

CONTENTS 1 2 3 4 5 6

Cover photo Concept page Contents Introduction to The Rare Brand Market Why choose The Rare Brand Market?

Supporting Stonepillow – Photography/Screen Print Exhibition 7 History of The Ox Market Chichester 8 Event Marketing and PR 9 Stand Costs and Payments 10 Ox Market Floor Plans 11 Terms and Conditions

INTRODUCTION TO THE RARE BRAND MARKET The Rare Brand Market has been trading since 2009. Bored of high street retail outside of London, and unenthused about shopping online with a soulless click click, the Founder decided to bring some theatre back into shopping. Firstly by hiring the acclaimed and wonderful Pallant House Modern Art gallery www.pallant.org.uk and arranging a very stylish indoor shopping market. Celebrating small and unique bijoux brands wanting to get in front of the right customer. After three years doing events at Pallant House, in local country Barns, and also at The Goodwood Estate and The Kennels www.goodwood.co.uk/kennels/kennels.aspx, the Rare Brand Market graduated to The Goodwood Racecourse and over 10,000 sq ft of exhibiting space.

The Rare Brand Market has become locally renowned for their Christmas events and the most stylish place to shop on the South Coast for Christmas Gifts. We have grown slowly and organically, and have always paid huge attention to quality of PR and Branding, thus enabling the business to grow steadily.

2018 has seen the start of our online Rare Brand Club as well as other events including our Wellness Wednesdays held at the beautiful Ox Market in Chichester and the curation of a Gin Zone for the Goodwood May Racing weekend in May. This will also be our second year at Winchester Guildhall.

The Rare Brand Market suits a young rare brand who is trying to sell to a stylish ABC1 Customer, a brand who perhaps cannot afford to do all the London events on offer and wishes to get in front of the right customer without breaking the bank and grow their database regionally. Some great examples of brands that have traded with us in the past and are trading with us this year: www.64south.co.uk www.aubergeduchocolat www.barbaraehlers.co.uk www.barksandsqueaks.com www.beepalace.co.uk www.birdie.london www.chilgrovegin.com/ www.chalkstreamfoods.co.uk www.littleheritage.co.uk

www.littleleaforganic.com www.louloubelleskincare.co.uk www.lucybradshaw.co.uk www.milinalondon.com www.mmlmkids.com www.mistycashmere.co.uk www.nickyblystad.com www.homegrownhunnys.co.uk

www.scentimental.net www.sharkyandgeorge.com www.goupie.co.uk/ www.oxenwood.eu/ www.bashaboutique.com www.eatsleepdoodle.com/ www.princeandsonstea.com/ www.tobiasclothing.com/

But we also attract brands which have a retail shop on the South Coast and just wish to boost footfall or web business by doing a South Coast event.

Our events are far more reliable than any form of print advertising and far better value. In retail the pay-back in terms of tactile contact with the customer is invaluable for business growth and consumer awareness, let alone the post event web footfall you will stimulate.

WHY CHOOSE THE RARE BRAND MARKET?

WHY CHOOSE THE RARE BRAND MARKET? We have always been very fussy about which brands we book and where we hold our events. We have also worked hard to project manage and style our events in a very unique way. Add that to some fantastic branding, marketing and PR over the last 8-10 years and the end result is that we now have a very loyal following in Sussex. Over 4000 customers have registered with us to hear about our events on our mailing list, customers who feel we are "Sussex's most Stylish Market”. We don't attract touristy footfall, most of our markets have always been on a week day thus attracting a local lady (have to say it is mainly the ladies!) who have the time and money to shop. We seem to have two clear consumer groups shopping with us, both ABC1 - the “Yummy Mummy” and the cultured/creative older ladies both of whom don't only want to resort to shopping online to find rare products, they want to enjoy the shopping experience and buy from brands with stories to tell.

Three pieces of PR that sum it up for us…Home and Gardens Magazine (international) said we were the "must do" Christmas market, Coast Magazine (National) voted our markets as a "Top ten thing to go to on the South Coast!" and James Hood the editor of "Fine Sussex" who are the ambassadors of all things "Fine and wonderful in Sussex" wrote a stunning piece of editorial about us, to read it please type the following into your browser: http://therarebrandmarket.co.uk/Rare-Treat.pdf a

RARE TREAT It’s not often we’re surprised and delighted when it comes to shopping these days and finding a gift that’s not only gorgeous but unique is a challenge.

Thank goodness, then, for the Rare Brand Market

W

hen Emma Schwartz found herself living down in Sussex having left the retail rat race in London, she knew there was a market in the county for a fresh shopping experience - one which she says would ‘surprise and delight’ customers.

That was the beginning of the Rare Brand Market, an exciting new way to buy the things you love, including clothes, food and drink and oh-so-gorgeous gifts. And possibly the best bit about it is that it’s all, well, rare! That means you can find things that many others haven’t yet and buy or give truly unique products and presents. It’s all part of Emma’s inspiration for the company. “I was just so bored of the high street. I would walk around the shops and about 10 per cent of what I found would impress me. It was all the same and the majority of it was run by big brands. And I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex”, Schwartz told Fine Sussex.

The mum of three has a long-established career in retail and has worked for Marks and Spencer at its baker street head office as well as for a furniture retail company, the start-up of which she was heavily involved with. But her interest in shopping dates even before her retail graduate training scheme. “My mum loved shopping. I used to get dragged around flea markets, food markets and all sorts of places. I developed a good

special - the suppliers and sellers are all selected personally by Emma, so you can be assured of their credibility. Plus they all attend the events and markets, so customers get to chat face to face with the people who made the products.

Emma added: “This experience is for people who want to be involved more in the whole process, and who want to actually see or meet the people who are selling to them. It’s a really fantastic way to shop. It’s also for those who care about what they are giving to others. If you buy a gift from the Rare Brand Market, chances are it will have a story to tell, and that it will actually mean something to the person you are buying it for.”

eye for nice, quality things as well as customer interaction. Then when I went on to work for the furniture company I learnt about the importance of quality and integrity when it comes to retailing. The culmination of all my experience is the Rare Brand Market.”

Shchwartz has also been spurred on by something of a renaissance in all things independent. These days, demand for quality products that are made by local or small companies that tell a story is on the rise, while many get exasperated with the same old names in the shopping mall or street. That’s one other thing that makes the Rare Brand Market so

I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex Just a small selection of more than 100 brands that attend the markets include Beatle Bag, which makes gift bags, What on Earth Books, Cornish swimwear company Deck Out, menswear business Regent Tailoring, Roots Living - a Scandinavian home accessories company and Bloomingville - for stunningly gorgeous gifts. And many of them are

emerging brands that will go on to do great things. For example, Connock of London is a previous supplier at the Rare Brand Market and is now sold in Selfridges. “That was always one of my goals with the business - to help and promote small but great emerging brands and give them a platform to show people what they do. Then, as they grow, they move on... it’s what keeps things ‘rare’!”

But it’s not only tangible products you can leave with. At the Rare Brand Market, services are for sale too. Notably a chalet maid-style service for your home, which involves help with the cleaning, the kids and the cooking. You’ll even find great coffee. “I was so fed up of going to markets and fairs and getting really bad coffee! So I approached the Vintage Coffee Company who are now setting up shop at the markets”, Emma told Fine Sussex.

Events are held throughout the year and this Christmas sees them return to Goodwood on 14 and 15 November, The Assembly Rooms in Chichester on 14, 15 and 16 December as well as a new market which will be set up at the Corn Exchange at Brighton Dome on 7 and 8 December.

A proportion of profits will be donated to Winston’s Wish. Its the most innovative initiative to happen to shopping in years full of fresh young businesses and equally exciting ideas. Just like the products on sale, the Rare Brand Market is a real find.

For more information go to therarebrandmarket.co.uk

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CHRISTMAS IN THE OX MARKET CHICHESTER The Rare Brand Christmas Food & Drink Market at THE OX MARKET CHICHESTER We are very excited to be announcing our first Christmas Market in the beautiful Ox Market Gallery in the centre of Chichester where we will be supporting the wonderful

Charity Stonepillow.

In addition to all our normal marketing as we prepare for the Christmas Market we have decided to have an amazing photography shoot and screen print of some of the homeless people in Chichester which will then form part of an exhibition in the Ox Market Gallery and will run in conjunction with our Food Emporium of Christmas Food and Drink.

We will also be arranging a large press launch to highlight the Christmas Market and the Exhibition and the way you can support our fundraising endeavours for this very worthy charity.

The charity Stonepillow offers shelter, information and support to empower homeless and vulnerable people to make positive changes in their lives and we are extremely happy to be helping this wonderful cause.

This will be an indoor event accessible from the high street near the M&S Food Hall.

The market will run for 10 days over three weeks in December and will incorporate some evening shopping.

We will have approximately 30 stands indoors in 4ft and 6ft sizes, and plan for another 6 Gazebos outside the building. We will curate some of our wonderful brands with an aim to cover everyone’s Christmas shopping lists.

History of the Ox Market Chichester The Oxmarket Centre of Arts is located within the deconsecrated church building of St Andrew in Oxmarket; from which it derives its name. The church building is Grade II listed and dates back to the 13th century. It suffered collateral bomb damage in 1943 and was not used again for services. Deconsecrated in the 1950s and subsequently derelict, it was not until 1971 that Chichester centre of Arts was formed and work began on restoring the building.

This restoration included the installation of new windows which were designed and engraved by the noted glass engraver Majella Taylor. The north window depicts St Cecilia, the patron saint of music while the window on the south side shows a figure reading a book – a memorial to the poet William Collins who is buried here. The Centre finally opened in 1976.

Restoration work continued with the rebuilding of the vestry as a storeroom and workshop, and in 1989 a modern extension built over the derelict graveyard was opened by HRH Princess Alexandra.

That the Oxmarket Centre of Arts is based in a 13th century Church (Grade 2* listed) has always been a great pleasure to all who visit, work, or exhibit in the Gallery. Its seven centuries of occupation give that extra depth to our role as a community arts centre.

But what a surprise it was to us to discover something new about the building. The recent work being undertaken by Andy Hook has been to take off the nineteenth century rough cast rendering.

This has unveiled evidence that the building is much older than we believed. On the western end of the south side there is the outline of not one but two doorways, now filled in. Above them, and also filled in, is the outline of a very small window. The proportions of the earlier doorway, tall and thin, and of the window are typical of the Norman period. By themselves, these would indicate the probability of the building being much older than was thought – perhaps by as much as a 100 or 150 years!

But there is even more than that. James Kenny, the District Archaeologist, saw that halfway along the southern wall the quality of the stonework, and the type of mortar used, suddenly changes.

Everything to the east is of a much poorer standard than that to the west. The likely conclusion? Well, once the eastern half of St Andrew’s probably consisted of a small, well constructed Norman building with a chancel. Then, at some point in the thirteenth century, some comparatively unskilled workers were employed to double the size of the building by extending it to the east. It’s tempting to think of these workers as early medieval cowboy builders who tried, not very successfully, to replicate the work of their early Norman predecessors. Later generations incorrectly accepted their work as the origins of the building – and at long last we can rectify that slur on the original highly skilled workers who had probably been dead for a 100, years when the extention was built.

One further piece of fascinating information has been discovered. High above the filled-in Norman doorway there is a line of uniform, well cut stones. Almost certainly these are original facing stones from the Roman walls that still encircle Chichester – probably the first hard evidence that Norman builders incorporated Roman materials in their work. So, next time you visit the Oxmarket, you might like to ruminate on the building’s fascinating past – a Norman church built on the foundations of a Roman town house in the midst of Saxon tenements, using bits of the Roman wall and added to by unskilled early medieval builders. And that’s only the first 1200 years of the site’s history. From the fourteenth century St Andrew’s modern history starts!

EVENT MARKETING AND PR

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Adverts in carefully selected lifestyle magazines and newspapers PR + Editorial coverage – we have an in-house PR manager who spends her time securing useful PR and editorial coverage to promote the event and the brands booked Database marketing – we do various forms of database marketing, through our own database (circa 4000 women) and also the databases of other businesses that we network with who also serve customers that are the ABC1 demographic Associated Marketing – we negotiate with other businesses who serve the same customer as the one coming to our markets and try and work together with them on associated marketing opportunities Posters – we put up A4 and A3 portrait posters on carefully selected notice boards regionally. Once again, concentrating on areas where we know potential footfall will see them Road Banners – TRBM have negotiated some key road side locations for banners to be put up, usually about 6 – 8 and they range in size Charity support – at each event we raise money for a chosen charity, we work with the charity on any associated marketing work we can do together Viral marketing – Instagram Facebook, Twitter, blogging, Pinterest – we will be in touch to ask for your help with this as well We are working closely with The Ox Market Gallery to help promote the market via their websites, their databases and through signage at the venue itself We will have a large press launch to highlight the Christmas Market and the Exhibition

PLEASE BOOK NOW TO SECURE A STAND AT THE AND ENSURE A PREMIUM POSITION FOR YOUR BRAND

DATES, STAND COSTS AND PAYMENTS

DATES X 10 DAYS TRADING THURSDAY 6TH to SUNDAY 9TH DECEMBER THURSDAY 13TH to SUNDAY 16TH DECEMBER FRIDAY 20TH & SATURDAY 21ST DECEMBER INDOOR STANDS – 4ft & 6ft 4ft Stands - 10 DAYS TRADING - £400.00 + VAT 6ft Stands – 10 DAYS TRADING - £500.00 + VAT ELECTRICS - £50 + VAT

OUTDOOR GAZEBOS – 3 x 3m £300.00 + VAT

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The above pricing is based on a trestle table format stand layout or a Gazebo if outside. We will provide the Trestle Table/Table Cloth/Chair and additionally, if you want to have SPACE ONLY Inside or a bespoke stand/table arrangement, please just let us know on booking.

We will require a 50% deposit when taking the booking plus electricity if required, and then the final full amount ten weeks prior to the event following the second invoice.

Prior to the event you will be sent a final exhibitor pack which will have all final details about set up and any information necessary for the running of a smooth event !

Main Entrance

The John Rank Gallery

Alcove

4ft

The Wilson Gallery

Main Entrance

Art Exhibition Stonepillow

6 x External Gazebos

TERMS AND CONDITIONS Each exhibitor is allocated a pre-agreed space within the venue and will be provided with the agreed number of tables / spacing as confirmed when booking the event. Any changes will be made in consultation with you should changes be imposed by the venue.

The Rare Brand Market makes no representation in relation to footfall or potential sales at the event, although it will share with you footfall from previous events. Although the Rare Brand Market invests in marketing, signage and other footfall generators for the event, sales depend on a multitude of factors including the exhibitor’s products, displays, pricing and engagement with the customers at the event.

Please note x1 chair per pitch, sufficient table covering and an A5 sign will be allocated to you.

Please check the venue plan with the stand-layout and please email us if you have a query ASAP. Any queries must be sorted out 4 weeks prior to the event.

All load in information will be shared with booked exhibitors prior to the event.

We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Each exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere at or outside the venue.

Exhibitors are not allowed to make any alterations to the flooring or walls, and the cost of any damage caused will be charged to the exhibitor.

Each exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed and should comply with any instructions.

TRBM have their own event/public liability insurance, and so do the venues. Each exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes ‘stock in transit’ and off-site from your base premises/storage facilities, including cover for stock whilst trading at the venue. TRBM will not take any responsibility for the loss or damage to exhibitor stock, stand equipment or personal effects.

Each exhibitor should ensure that their stand is manned during the event trading hours and work with others to have breaks.

Each exhibitor should allow for sufficient carrier bags to support their sales.

You will be offered access to a power point at an additional cost but you should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment must be PAT tested and comply to current electrical standards.

Each exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods.

The purchase of all goods is a transaction between an individual customer and that exhibitor. Each exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer.

The Rare Brand Market is not party to any retail transactions made at the event.

Cancellation policy; • 12 wks or more 10% admin fee • 8 wks or more 20% admin fee • 4 wks or more 75% admin fee • Under 4 wks - non refundable You will not be guaranteed a stand booking unless a deposit is received. Therefore if you book and say you are transferring monies by BACS, we will not formally book your stand and process the paperwork until the transfer has reached our accounts team.

All BACS transfers need to have a reference of your brand name and the Ox Market Christmas Market event name.

If you have only paid a deposit on your stand we will seek to take the final amount from you ten weeks prior to the event. We will use the same credit card details and take the final amount by this date unless you contact us and advise us of an alternative credit card.

The Rare Brand Market Ltd, Company Number 08222551 VAT Number: 228689559 Registered Office: c/o Evans Weir, The Victoria, 25 St Pancras, Chichester, PO19 7LT