The Rare Brand Christmas Market at Goodwood Racecourse 19th, 20th & 21st November 2020
CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
Front Cover Contents Introduction Why choose The Rare Brand Market Why choose to do an event in Chichester West Sussex Overview of the Christmas Market at Goodwood Racecourse Marketing Campaign Stand presentation Stand costs and payments Additional extras & Going Greener Goodwood Racecourse Site Plan Sample Venue Layout: Double Trigger Sample Venue Layout: Charlton Stand 1st Room Sample Venue Layout: Charlton Stand 2nd Room Sample Venue Layout: The Horse-Walk Room Sample Venue Layout: Bar 1812 Winston’s Wish Accommodation Loading In and Out information How to get to the racecourse Maps Terms and Conditions
INTRODUCTION TO THE RARE BRAND MARKET The Rare Brand Market has been trading since 2009. Bored of high street retail outside of London, and unenthused about shopping online with a soulless click click, the Founder decided to bring some theatre back into shopping. Firstly by hiring the acclaimed and wonderful Pallant House Modern Art gallery www.pallant.org.uk and arranging a very stylish indoor shopping market. Celebrating small and unique bijoux brands wanting to get in front of the right customer. After three years doing events at Pallant House, in local country Barns, and also at The Goodwood Estate and The Kennels www.goodwood.co.uk/kennels/kennels.aspx, the Rare Brand Market graduated to The Goodwood Racecourse and over 10,000 sq ft of exhibiting space. The Rare Brand Market has become locally renowned for their Christmas events and the most stylish place to shop on the South Coast for Christmas Gifts. We have grown slowly and organically, and have always paid huge attention to quality of PR and Branding, thus enabling the business to grow steadily. 2018 saw the start of our Wellness Wednesdays and the curation of a Gin Zone for the Goodwood May Racing weekend. The Rare Brand Market suits a young rare brand who is trying to sell to a stylish ABC1 Customer, a brand who perhaps cannot afford to do all the London events on offer and wishes to get in front of the right customer without breaking the bank and grow their database regionally. But we also attract brands which have a retail shop on the South Coast and just wish to boost footfall or web business by doing a South Coast event. Our events are far more reliable than any form of print advertising and far better value. In retail the pay-back in terms of tactile contact with the customer is invaluable for business growth and consumer awareness, let alone the post event web footfall you will stimulate.
WHY CHOOSE THE RARE BRAND MARKET? We have always been very fussy about which brands we book and where we hold our events. We have also worked hard to project manage and style our events in a very unique way. Add that to some fantastic branding, marketing and PR over the last 8-10 years and the end result is that we now have a very loyal following in Sussex. Over circa 5000 customers have registered with us to hear about our events on our mailing list, customers who feel we are "Sussex's most Stylish Market”. We don't attract touristy footfall, most of our markets have always been on a week day thus attracting a local lady (have to say it is mainly the ladies!) who have the time and money to shop. We seem to have two clear consumer groups shopping with us, both ABC1 - the “Yummy Mummy” and the cultured/creative older ladies both of whom don't only want to resort to shopping online to find rare products, they want to enjoy the shopping experience and buy from brands with stories to tell. Three pieces of PR that sum it up for us…Home and Gardens Magazine (international) said we were the "must do" Christmas market, Coast Magazine (National) voted our markets as a "Top ten thing to go to on the South Coast!" and James Hood the editor of "Fine Sussex" who are the ambassadors of all things "Fine and wonderful in Sussex" wrote a stunning piece of editorial about us, to read it please type the following into your browser: http://therarebrandmarket.co.uk/Rare-Treat.pdf
WHY DO AN EVENT IN CHICHESTER? Below you can see the high-end successful brands that already see the value of Chichester as a premium retail centre. The City Centre also has the major players like: M&S, Waterstones, H&M, Top-Shop, New Look and many many more. Chichester has a population of 106,445 which is fairly evenly split between young, working age and older people. For broad age categories Chichester falls very much in the centre of the age breakdown measures for the Sussex county. Chichester is renowned as a prosperous area with substantial ABC1 population stats recorded within the city itself, but also in the rural areas within a ten to fifteen mile radius of the city centre. The affluent Petworth is a mere 20mins away by car. Chichester City centre retail is virtually 100% full proving Chichester has proved resilient to downturn due to established local wealth. Check out our local venues too: http://www.pallant.org.uk (biggest modern art collection outside TATE. The acclaimed; http://www.cft.org.uk Then there is the http://www.sculpture.org.uk (which is the biggest outdoor sculpture collection in Europe. We can’t forget http://www.goodwood.co.uk/home.aspx attracting huge international numbers now to their events. We have http://www.nationaltrust.org.uk/east-head/ on our doorstep, the area is a massive second home region on the South Coast and has been nicknamed the St Tropez of the UK, helped by the amount of celebrities having a home there! The harbour village’s of Bosham, Birdham and Itchenor are a Mecca for sailing and boating enthusiasts, hence again why the second home consumer is big in the area. Finally, with the addition of the nearby Hindhead Tunnel, SW London is only a 70min commute, so the “Down from London” consumer is a huge group now and stronger than ever due to the x6 local prep schools within a 20min radius of Chichester city centre.
OVERVIEW OF THE CHRISTMAS MARKET AT GOODWOOD RACECOURSE Thursday 19th, Friday 20th and Saturday 21st November 2020, 9am – 4pm: Back at Goodwood again for our 11th year, the footfall has ranged in previous years from 2,500-3,000. Last year to celebrate 10 years we expanded the market and had circa 150 brands booked, with a new zone for our “festive food court” area. Brands aim to cover everyone’s Christmas shopping lists and this year the event includes a new on site food court to allow more people to brunch, lunch and afternoon tea whilst there. Using our close relationship with The Goodwood Estate, once more we will gain their press/print media and social media support on the run up to the event. In 2020 we will work hand in hand with Goodwood Senior Management from a promotional activity point of view to promote your brand. Voted by Homes and Garden Magazine and Coast Magazine as the “Must do” Christmas Market … This really is the market that the Sussex Lady attends to get all her Christmas Shopping ticked off her list!
STANDS (incl of VAT) START AT £350 for the three trading days
MARKETING CAMPAIGN ❑Adverts in carefully selected lifestyle magazines and newspapers ❑PR + Editorial Coverage ❑Database Marketing – we do various forms of database marketing, through our own database (circa 5000) and also the databases of other businesses that we network with who also serve customers that are ABC1 demographic ❑Associated Marketing – we negotiate with other businesses who serve the same customer as the one coming to our markets and try and work together with them on associated marketing opportunities. ❑Posters – we put up A4 and A3 portrait posters on carefully selected notice-boards regionally. Once again concentrating on areas where we know potential footfall will see them. ❑Road Signs – 50 to 75 of these go out on major road junctions (council’s permitting, some areas are not permitted and so we have to be careful as fines can be charged!) ❑AA Road signage which goes up two days before the event ❑Road Banners – TRBM have negotiated some key roadside locations for banners to be put up, usually about 6-8 get put up, they range in size. ❑Charity Support – At each event we raise money on the door for a chosen charity, we work with the charity on any associated marketing work we can do together. ❑Viral Marketing – Facebook, Instagram and we ask Brands to help us with this too. ❑We release press packs and professional photography to local newspapers ❑Goodwood Estate work hand in hand with us to generate awareness about the event with their own databases. They run a social media campaign to their racecourse, health club and dining club databases.
STAND PRESENTATION As we have been called ‘‘West Sussex’s’’ most stylish Christmas Market we like to think that we live up to our name. Our venues and our brand selection do most of the work for us on this front but your stand presentation helps too. Please see some images of our previous exhibitors and feel free to call us to run through any ideas for your stands presentation.
STAND COSTS AND PAYMENTS 2020 3 DAYS TRADING: ROOM 1 & 2 PREMIUM STANDS (INC VAT): • 4 ft - £495 • 6 ft - £635 • 8 ft - £750 • 10 ft - £865 • 12 ft - £950 DOUBLE TRIGGER & HORSEWALK (INC VAT): • 4ft - £350 • 6ft - £445 • 8ft - £549 • 10ft - £600 • 12ft - £670
ELECTRICS £50 + VAT (12 AMP) £60 + VAT (>12 AMP – Fridges etc) Electrics to be paid in full when booking stand.
As you will see from above we have different pricing depending on the room you choose to exhibit in. Our prices include a complimentary Trestle Table & Chair, please indicate at point of booking if these are required. We require a 50% deposit when taking the booking PLUS if you require electricity this needs to be booked at time of stand booking. Your booking will not be firm until the deposit is paid. The final 50% will be required ten weeks prior to the event following the second invoice. IMPORTANT - The area you have booked will be marked out with masking tape to indicate the exact size you have booked and paid for, (See images right). You will not be able to exceed the marked out space so do think carefully about how much room you do need to include in your pitch particularly if you are bringing clothing rails or additional props. It will not be possible to change this once set up is completed.
ADDITIONAL EXTRAS
GOING GREENER!
If you would like to also purchase any of the following additional extras please let us know ASAP. The prices are given for 3 days of trade.
EXTRA LIGHTING: £10 + VAT
We are passionate about the green movement and each year we are trying to do more and more to reduce our impact on the environment! Please help us do this by thinking carefully about the packaging you use. There will be recycling bins available for small recyclable waste but perhaps consider reusable storage or taking your boxes away with you to reuse for future events.
£15 + VAT
There will be very clear instruction on what can be disposed of during the event. Please note you will not be allowed to access Goodwood Refuse Disposal areas during or after the market !
£20 + VAT
ELECTRICS: £50 + VAT (12 AMP) £60 + VAT (>12 AMP – Fridges etc) TABLECLOTH: £3 + VAT Per cloth
GOODWOOD RACECOURSE SITE PLAN ZONE 2
E1 DOUB LE TR IGGE R
Bar 1812
ZON
EAST VEHICLE ENTRANCE (TO UNLOAD)
ZONE 3&4
CHARLTON STAND RM1, RM2
ZONE 5
HORSEWALK
EXHIBITOR CAR PARK
CUSTOMER CAR PARK
MAIN CUSTOMER ENTRANCE (RICHMOND ENCLOSURE)
CUSTOMER CAR PARK
THE DOUBLE TRIGGER BUILDING Childrens/Teens/Authors Rare Finds/Experience Gifts 6ft space
9
10
8
7
11
12a
12
19
21
20
13
6
18
22
14
5 4
15
3 2
17
1
16
DOUBLE TRIGGER STANDS (INC VAT)
Entrance
Key:
4ft
6ft
Dashes indicate Space Only
P
Power booked
Electrics £50 + VAT
• • • • •
4ft - £350 6ft - £445 8ft - £549 10ft - £600 12ft - £670
CHARLTON STAND ROOM 1, 1st FLOOR 23
22
24
25
EXTERNAL STAIRCASE TO HORSEWALK ROOM 3
27
26
28
29
21
30
45
39
Entrance
premium
4ft
premium
46 38
premium
Dashes indicate Space Only
37
P
47 48
36
35
ROOM LAYOUT FOR CHARLTON 1 WILL CHANGE AS BEING REFURBISHED FOR 2020
6ft
32
51
40
COOPERS COFFEE BAR
41 49
50
52
20
Key:
44
43
31
42
Power booked
34
33
PREMIUM STANDS (INC VAT) •4ft – £495 •6ft - £635 •8ft - £750 Electrics •10ft - £865 £50 + VAT •12ft - £950
CHARLTON STAND ROOM 2, 1st FLOOR EXTERNAL STAIRCASE TO HORSEWALK ROOM 3 54
55
55a
56
57
57a
58
59a
59
60
61
73
83
72
BAR
79
80
81
63
82
77
BUFFET BAR
WINDOW
62
76
74
71
76a
10ft
75
10ft
78
64
70a
70
69a
69
10ft
8ft
68
67
66
65
PREMIUM STANDS (INC VAT)
Key:
premium
4ft
premium
6ft premium
Dashes indicate Space Only
P
Power booked
•4ft – £495 •6ft - £635 •8ft - £750 •10ft - £865 •12ft - £950
EXTERNAL STAIRCASE TO CHARLTON ROOMS 1 + 2
90
THE HORSEWALK Food & Drink Exhibitors/Local Rare Brands
91
FIRE EXIT
92
93
HW STANDS (INC VAT)
95
94
DD
125
120 128
4ft - £350 6ft - £445 8ft - £549 10ft - £600 12ft - £670
•
Electrics £50 + VAT
98 99
131
130
100
101
102 103
111
132
121
129
127
Food & Drink Exhibitor Area
6ft
114 113
122
119
97
123
124
126 112
118
117
96
116
115
• • • • •
DD 109
110
Key:
4ft
108
6ft FOOD
107
106
P Dashes indicate Space Only
Power booked
105
S
Venue single socket
D
Venue double socket
104 FIRE EXIT
Bar 1812 FOOD HALL/COFFEE BAR FOOD BAR
FOOD BAR
FOOD BAR
Fire Exit
COFFEE BAR
Main entrance Ramp
GORDON STAND Fire Exit Key:
Seating
Exit
This year again we are supporting Winston's wish
Winston's Wish is the leading childhood bereavement charity and the largest provider of services to bereaved children, young people and their families in the UK. They offer practical support and guidance to families, professionals and anyone concerned about a grieving child. They believe that the right support at the right time can enable young people to live with their grief and rebuild positive futures. On the day we will be charging £10 entry, and £1 of every entry fee will go straight to Winston’s Wish.
Click here to view the
website.
LOCAL ACCOMMODATION Goodwood Hotel: http://www.goodwood.co.uk/the-goodwood-hotel/the-goodwood-hotel.aspx 6 minutes from venue by car Chichester Park Hotel: http://www.chichesterparkhotel.com/ 8 minutes from venue by car Trents: http://www.trentschichester.co.uk/ 14 minutes from the venue by car Linden House https://www.lindenhousewestwittering.com 20 minutes from venue by car Travel Lodge: http://www.travelodge.co.uk/ 15 minutes from the venue by car Rooks Hill Bed and Breakfast: http://www.rookshill.co.uk/ 8 minutes from the venue by car Royal Oak: http://www.royaloakeastlavant.co.uk/rooms.htm 8 minutes from the venue by car Rubens Barn www.rubensbarn.co.uk 5 mins drive from venue The Brambles (2019) www.amberleyhousecottages.co.uk/sussex/holiday-cottage//547517 10 mins drive to venue The Old Forge-
https://www.airbnb.co.uk/rooms/23350259?source_impression_id=p3_1579003569_VHf188hKvUvHOwDI Historical and Secluded Cottage in. Midhurst
https://www.airbnb.co.uk/rooms/18259939?source_impression_id=p3_1579003647_z4FOigpF404xr2W4 Times estimated by Google Maps
LOAD IN AND OUT INFORMATION: You will have an opportunity to either load in and set up the day before i.e Wednesday 18th November from 2pm-6pm or the morning of the 19th November between 6am-8am. It’s advisable to bring your own trolleys if you require one. There will be a lift to Charlton rooms 1&2 only on the East entrance. For load in please go to the East entrance and then you will be directed to the West entrance for parking purposes. If you are located in the Horsewalk then please go straight to the Exhibitor car park for load in. You will have approximately 30 mins to unload your vehicle at which point you will then need to move your car to the exhibitor car park which is behind the Charlton stand. Directions will be given on the day. You will be given special passes to enter the site which must be visible throughout the show. TRBM team members will be available to direct you at every point possible over the duration of the event. Load Out of the market will commence at 4.15pm on Saturday 21st of November, unless we communicate otherwise on the event day itself. We will be providing some traffic control for the exit of the car-park, in case we have a lot of cars wanting to leave at the same time.
Exhibitor Car park
Zone 3 1 2
EAST VEHICLE ENTRANCE
(TO UNLOAD FOR ALL ROOMS OTHER THAN HORSEWALK)
HOW TO GET TO THE RACECOURSE GET TO GOODWOOD...By road Goodwood is located just outside Chichester, only 60 miles from London, 30 miles from Brighton and Southampton. FROM LONDON Follow the A3 (Junction 10 on the M25) south towards Guildford. About 3 miles past Guildford, at the Milford turning, take the A283 to Petworth, then the A285 to Chichester for about 6 miles. Just beyond Upwaltham, turn right at the brown Goodwood sign. Continue 3 miles along the road to the racecourse. FROM THE EAST Follow the A27 towards Chichester. At the Tangmere roundabout before Chichester, turn right following signs for Boxgrove & Halnaker. Go through the village and straight over at the crossroads, (there is a flint wall on your right). Continue on this road for about half a mile, turn right at the T-junction and continue on for 2 miles. Turn left at the next junction and the racecourse is on the right. FROM THE WEST Follow the A27 to Chichester. At Chichester, stay on the A27 By-Pass/Ring Road. After the only set of traffic lights, take the second exit at the next roundabout signposted Goodwood. At the next roundabout take the second exit. You will pass the Motor Circuit on the left, until you reach a small roundabout. Go straight over this roundabout and continue straight on up Kennel Hill following signs for Goodwood Racecourse. ONCE ON SELHURSTPARK RD. After turning right onto Selhurstpark Rd, take the second entrance on your left into the racecourse, which will be a gated entrance. It will be signposted Administration Offices. You will then be met by one of TRBM staff. . N.B RACECOURSE POSTCODE FOR SAT-NAV’S IS – PO18 OPS For Goodwood Map via weblink – try: http://www.goodwood.co.uk/getting-here/getting-here-google.aspx
MAPS
Exhibitor Zones Car park 3, 4 & 5 1 2
LOAD IN Entrance
N.B RACECOURSE POSTCODE FOR SAT-NAV’S IS – PO18 OPS For Goodwood Map via weblink – try: http://www.goodwood.co.uk/gettinghere/getting-here-google.aspx
THE RARE BRAND MARKET TERMS AND CONDITIONS Each exhibitor is allocated a pre-agreed space within the venue and will be provided with the agreed number of tables / spacing as confirmed when booking the event. Any changes will be made in consultation with you should changes be imposed by the venue. The Rare Brand Market makes no representation in relation to footfall or potential sales at the event, although it will share with you footfall from previous events. Although the Rare Brand Market invests in marketing, signage and other footfall generators for the event, sales depend on a multitude of factors including the exhibitor’s products, displays, pricing and engagement with the customers at the event. Please note x1 chair per pitch, 1 x table and an A4 sign will be allocated to you. Please check the venue plan with the stand-layout and please email us if you have a query ASAP. Any queries must be sorted out prior to the event. We cannot sort out queries during setup for the event, that is why we agree your stand position ahead of the event. Please note – if you are in the horse-walk room you are on the lower level and if you are in trigger building or bar 1812 you are in a separate buildings to room 1, 2 and horse-walk. Load in and set up for the event will take place on Wednesday 18th November from 2pm – 6pm and on Thursday morning 19th November between 6am and 8.30am. Doors open at 9am. We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Stock delivered to site must be delivered to The Goodwood Administation Offices, clearly marked with your brand name and for The Rare Brand Christmas Market only on load in dates and trading days (excluding Saturday) between 10am and 3pm. Each exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere at or outside the venue. Exhibitors are not allowed to make any alterations to the flooring or walls, and the cost of any damage caused will be charged to the exhibitor. Each exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed and should comply with any instructions. TRBM have their own event/public liability insurance, and so do the venues. Each exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes ‘stock in transit’ and off-site from your base premises/storage facilities, including cover for stock whilst trading at the venue. TRBM will not take any responsibility for the loss or damage to exhibitor stock, stand equipment or personal effects. Each exhibitor should ensure that their stand is manned during the event trading hours and work with others to have breaks. Each exhibitor should allow for sufficient carrier bags to support their sales. You will be offered access to a power point at an additional cost but you should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment must be PAT tested and comply to current electrical standards. Each exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods. The purchase of all goods is a transaction between an individual customer and that exhibitor. Each exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer. The Rare Brand Market is not party to any retail transactions made at the event. Cancellation policy; 12 wks or more 25% admin fee 8 wks or more 50% admin fee 4 wks or more 90% admin fee Under 4 wks - non refundable You will not be guaranteed a stand booking unless a deposit is received. Therefore if you book and say you are transferring monies by BACS, we will not formally book your stand and process the paperwork until the transfer has reached our accounts team. All BACS transfers need to have a reference of your brand name and the Goodwood Christmas Market event name. If you have only paid a deposit on your stand we will require the final amount from you twelve weeks prior to the event. The Rare Brand Market Ltd, Company Number 08222551 VAT Number: 228689559 Registered Office: c/o Evans Weir, The Victoria, 25 St Pancras, Chichester, PO19 7LT