CHRISTMAS MARKET 2018 GOODWOOD - 22nd, 23rd & 24th NOVEMBER
CONTENTS 1 2 3 4 5 6 7 8 9 10 11 12 13
Cover photos Contents Introduction to The Rare Brand Market Why choose The Rare Brand Market? Why choose to do an event in Chichester West Sussex? Overview of The Goodwood Christmas Market Event Marketing and PR Stand Costs and Payments Goodwood Racecourse Site Plan External view of Charlton building and Horsewalk Sample Venue plan of Goodwood Racecourse (page 1) Sample Venue plan of Goodwood Racecourse (page 2) Terms and Conditions
INTRODUCTION TO THE RARE BRAND MARKET The Rare Brand Market has been trading since 2009. Bored of high street retail outside of London, and unenthused about shopping online with a soulless click click, the Founder decided to bring some theatre back into shopping. Firstly by hiring the acclaimed and wonderful Pallant House Modern Art gallery www.pallant.org.uk and arranging a very stylish indoor shopping market. Celebrating small and unique bijoux brands wanting to get in front of the right customer. After three years doing events at Pallant House, in local country Barns, and also at The Goodwood Estate and The Kennels www.goodwood.co.uk/kennels/kennels.aspx, the Rare Brand Market graduated to The Goodwood Racecourse and over 10,000 sq ft of exhibiting space. The Rare Brand Market has become locally renowned for their Christmas events and the most stylish place to shop on the South Coast for Christmas Gifts. We have grown slowly and organically, and have always paid huge attention to quality of PR and Branding, thus enabling the business to grow steadily. 2018 has seen the start of our online Rare Brand Club as well as other events including our Wellness Wednesdays and the curation of a Gin Zone for the Goodwood May Racing weekend in May. The Rare Brand Market suits a young rare brand who is trying to sell to a stylish ABC1 Customer, a brand who perhaps cannot afford to do all the London events on offer and wishes to get in front of the right customer without breaking the bank and grow their database regionally. Some great examples of brands that have traded with us in the past and are trading with us this year: www.64south.co.uk www.aubergeduchocolat www.barbaraehlers.co.uk www.barksandsqueaks.com www.beepalace.co.uk www.birdie.london www.chilgrovegin.com/ www.chalkstreamfoods.co.uk www.littleheritage.co.uk
www.littleleaforganic.com www.louloubelleskincare.co.uk www.lucybradshaw.co.uk www.milinalondon.com www.mmlmkids.com www.mistycashmere.co.uk www.nickyblystad.com www.homegrownhunnys.co.uk
www.scentimental.net www.sharkyandgeorge.com www.goupie.co.uk/ www.oxenwood.eu/ www.bashaboutique.com www.eatsleepdoodle.com/ www.princeandsonstea.com/ www.tobiasclothing.com/ www.iandijewellery.com/
But we also attract brands which have a retail shop on the South Coast and just wish to boost footfall or web business by doing a South Coast event. Our events are far more reliable than any form of print advertising and far better value. In retail the pay-back in terms of tactile contact with the customer is invaluable for business growth and consumer awareness, let alone the post event web footfall you will stimulate.
WHY CHOOSE THE RARE BRAND MARKET?
WHY CHOOSE THE RARE BRAND MARKET? We have always been very fussy about which brands we book and where we hold our events. We have also worked hard to project manage and style our events in a very unique way. Add that to some fantastic branding, marketing and PR over the last 8-10 years and the end result is that we now have a very loyal following in Sussex. Over 4000 customers have registered with us to hear about our events on our mailing list, customers who feel we are "Sussex's most Stylish Market”. We don't attract touristy footfall, most of our markets have always been on a week day thus attracting a local lady (have to say it is mainly the ladies!) who have the time and money to shop. We seem to have two clear consumer groups shopping with us, both ABC1 - the “Yummy Mummy” and the cultured/creative older ladies both of whom don't only want to resort to shopping online to find rare products, they want to enjoy the shopping experience and buy from brands with stories to tell. Three pieces of PR that sum it up for us…Home and Gardens Magazine (international) said we were the "must do" Christmas market, Coast Magazine (National) voted our markets as a "Top ten thing to go to on the South Coast!" and James Hood the editor of "Fine Sussex" who are the ambassadors of all things "Fine and wonderful in Sussex" wrote a stunning piece of editorial about us, to read it please type the following into your browser: http://therarebrandmarket.co.uk/Rare-Treat.pdf
RARE TREAT It’s not often we’re surprised and delighted when it comes to shopping these days and finding a gift that’s not only gorgeous but unique is a challenge. Thank goodness, then, for the Rare Brand Market
hen Emma Schwartz found herself living down in Sussex having left the retail rat race in London, she knew there was a market in the county for a fresh shopping experience - one which she says would ‘surprise and delight’ customers. That was the beginning of the Rare Brand Market, an exciting new way to buy the things you love, including clothes, food and drink and oh-so-gorgeous gifts. And possibly the best bit about it is that it’s all, well, rare! That means you can find things that many others haven’t yet and buy or give truly unique products and presents. It’s all part of Emma’s inspiration for the company. “I was just so bored of the high street. I would walk around the shops and about 10 per cent of what I found would impress me. It was all the same and the majority of it was run by big brands. And I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex”, Schwartz told Fine Sussex. The mum of three has a long-established career in retail and has worked for Marks and Spencer at its baker street head office as well as for a furniture retail company, the start-up of which she was heavily involved with. But her interest in shopping dates even before her retail graduate training scheme. “My mum loved shopping. I used to get dragged around flea markets, food markets and all sorts of places. I developed a good
special - the suppliers and sellers are all selected personally by Emma, so you can be assured of their credibility. Plus they all attend the events and markets, so customers get to chat face to face with the people who made the products. Emma added: “This experience is for people who want to be involved more in the whole process, and who want to actually see or meet the people who are selling to them. It’s a really fantastic way to shop. It’s also for those who care about what they are giving to others. If you buy a gift from the Rare Brand Market, chances are it will have a story to tell, and that it will actually mean something to the person you are buying it for.”
eye for nice, quality things as well as customer interaction. Then when I went on to work for the furniture company I learnt about the importance of quality and integrity when it comes to retailing. The culmination of all my experience is the Rare Brand Market.” Shchwartz has also been spurred on by something of a renaissance in all things independent. These days, demand for quality products that are made by local or small companies that tell a story is on the rise, while many get exasperated with the same old names in the shopping mall or street. That’s one other thing that makes the Rare Brand Market so
I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex Just a small selection of more than 100 brands that attend the markets include Beatle Bag, which makes gift bags, What on Earth Books, Cornish swimwear company Deck Out, menswear business Regent Tailoring, Roots Living - a Scandinavian home accessories company and Bloomingville - for stunningly gorgeous gifts. And many of them are
emerging brands that will go on to do great things. For example, Connock of London is a previous supplier at the Rare Brand Market and is now sold in Selfridges. “That was always one of my goals with the business - to help and promote small but great emerging brands and give them a platform to show people what they do. Then, as they grow, they move on... it’s what keeps things ‘rare’!” But it’s not only tangible products you can leave with. At the Rare Brand Market, services are for sale too. Notably a chalet maid-style service for your home, which involves help with the cleaning, the kids and the cooking. You’ll even find great coffee. “I was so fed up of going to markets and fairs and getting really bad coffee! So I approached the Vintage Coffee Company who are now setting up shop at the markets”, Emma told Fine Sussex. Events are held throughout the year and this Christmas sees them return to Goodwood on 14 and 15 November, The Assembly Rooms in Chichester on 14, 15 and 16 December as well as a new market which will be set up at the Corn Exchange at Brighton Dome on 7 and 8 December. A proportion of profits will be donated to Winston’s Wish. Its the most innovative initiative to happen to shopping in years full of fresh young businesses and equally exciting ideas. Just like the products on sale, the Rare Brand Market is a real find. For more information go to therarebrandmarket.co.uk
WHY DO AN EVENT IN CHICHESTER, WEST SUSSEX? Below you can visually see the high-end successful brands that already see the value of Chichester as a premium retail centre. The City Centre also has the major players like: M&S, House of Fraser, Waterstones, H&M,Top-Shop, New Look and many many more. Chichester has a population of 106,445 which is fairly evenly split between young, working age and older people For broad age categories Chichester falls very much in the centre of the age breakdown measures for the Sussex county. Chichester is renowned as a prosperous area with substantial ABC1 population stats recorded within the city itself, but also in the rural areas within a ten to fifteen mile radius of the city centre. The affluent Petworth is a mere 20mins away by car. Chichester City centre retail is virtually 100% full proving Chichester has proved resilient to downturn due to established local wealth. Check out our local venues too: http://www.pallant.org.uk (biggest modern art collection outside TATE. The acclaimed; http://www.cft.org.uk Then there is the http://www.sculpture.org.uk (which is the biggest outdoor sculpture collection in Europe.We can’t forget http://www.goodwood.co.uk/home.aspx attracting huge international numbers now to their events. We have http://www.nationaltrust.org.uk/east-head/ on our doorstep, the area is a massive second home region on the South Coast and has been nicknamed the St Tropez of the UK, helped by the amount of celebrities having a home there! The harbour village’s of Bosham, Birdham and Itchenor are a Mecca for sailing and boating enthusiasts, hence again why the second home consumer is big in the area. Finally, with the recent addition of the nearby Hindhead Tunnel, SW London is now only a 70min commute, so the “Down from London” consumer is a huge group now and stronger than ever due to the x6 local prep schools within a 20min radius of Chichester city centre.
GOODWOOD AT CHRISTMAS
The Rare Brand Christmas Market at The Goodwood Racecourse,Thursday 22nd, Friday 23rd and Saturday 24th November 9am – 4pm: Back at Goodwood again for the 9th year, the footfall has ranged in previous years from 2,500-3,000. Over 120 brands will be booked, with plans for another great “festive food court” area. Brands aim to cover everyone’s Christmas shopping lists and this year the event includes a larger on site café to allow more people to brunch, lunch and afternoon tea whilst there.We plan to partner with The Goodwood Estate on making the café even more impressive and we will be collaborating with their Executive chef team to do this. Using our close relationship with The Goodwood Estate, once more we will gain their press/print media and social media support on the run up to the event. In 2018 we will work hand in hand with Goodwood Senior Management from a promotional activity point of view to promote your brand. Voted by Homes and Garden Magazine and Coast Magazine as the “Must do” Christmas Market … This really is the market that the Sussex Lady attends to get all her Christmas Shopping ticked off her list!
STANDS START AT £230 for the three trading days
EVENT MARKETING AND PR
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Adverts in carefully selected lifestyle magazines and newspapers PR + Editorial coverage – we have an in-house PR manager who spends her time securing useful PR and editorial coverage to promote the event and the brands booked Database marketing – we do various forms of database marketing, through our own database (circa 4000 women) and also the databases of other businesses that we network with who also serve customers that are the ABC1 demographic Associated Marketing – we negotiate with other businesses who serve the same customer as the one coming to our markets and try and work together with them on associated marketing opportunities Flyers/Leaflets – we distribute thousands regionally on the run up to the events. Sometimes the leaflets also have offers on them – e.g. 2 for 1 on entry tickets Posters – we put up A4 and A3 portrait posters on carefully selected notice boards regionally. Once again, concentrating on areas where we know potential footfall will see them Road signs – 50 to 75 of these go out on major road junctions (councils permitting, some areas are not permitted and so we have to be careful as fines can be charged) Road Banners –TRBM have negotiated some key road side locations for banners to be put up, usually about 6 – 8 and they range in size Charity support – at each event we raise money on the door for a chosen charity, we work with the charity on any associated marketing work we can do together Viral marketing – Instagram Facebook, Twitter, blogging, Pinterest – we will be in touch to ask for your help with this as well We are working closely with The Festival Theatre Chichester to help promote the market via their websites, their databases and through signage at the venue itself We also release press packs and professional photography to local newspapers Goodwood Estate work hand in hand with us to generate awareness about the event with their own databases. They run a social media campaign to their racecourse, health club and dining club databases.
PLEASE BOOK NOW TO SECURE THESE
STAND COSTS AND PAYMENTS
AND ENSURE A PREMIUM POSITION FOR YOUR BRAND
GOODWOOD CHRISTMAS MARKET – 3 DAYS TRADING: PREMIUM STANDS (INC VAT): • 4 ft - £440 • 6 ft - £570 • 8 ft - £650 • 10 ft - £770 • 12 ft - £870 FOOD STANDS (INC VAT): • 4 ft - £350 • 6 ft - £480 • 8 ft - £570 • 10ft - £640 • 12ft - £800
ELECTRICS £50 + VAT (12 AMP) £55 + VAT (>12 AMP – Fridges etc) Electrics to be paid in full when booking stand. HORSEWALK (INC VAT) • 4ft - £230 • 6ft - £350 • 8ft - £470 • 10ft - £590 • 12ft - £700
The above pricing is based on a “trestle table format stand layout”. The pricing above is our premium position pricing. i.e. Stands that are in positions of high footfall areas. These are usually more roomy stands that allow for rails to the side of the table or visual merchandising equipment that you might have. If this pricing is out of your budget, we can discuss alternative pricing. Additionally, if you want to have SPACE ONLY or a bespoke stand/table arrangement, please just get in contact to discuss pricing. Following the success of last year, we have kept the food hall in the double trigger bar, and everyone who enters the market will enter the food hall first. The Horsewalk remains a café and lower priced stands to suit local, start up, small brands. We require a 50% deposit when taking the booking plus electricity if required, and then the final full amount ten weeks prior to the event following the second invoice. After booking with us, we will send you another information pack regarding the venue location, how to get there and also stand set up information.
OUR 9TH YEAR AT THE RACECOURSE!
Racecourse Site P
EXTERNAL VIEW OF CHARLTON BUILDING AND HORSEWALK RAMP/LIFT TO UPPER LEVEL ROOMS – STEP FREE ACCESS FOR LOAD IN
LOWER LEVEL HORSEWALK – EXTERNAL STAIRS FOR CUSTOMERS, STEP FREE ACCESS FOR LOAD IN
CHARLTON STAND UPPER LEVEL ROOMS 1 & 2
PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITYâ€¦
PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITYâ€¦
TERMS AND CONDITIONS Each exhibitor is allocated a pre-agreed space within the venue and will be provided with the agreed number of tables / spacing as confirmed when booking the event. Any changes will be made in consultation with you should changes be imposed by the venue. The Rare Brand Market makes no representation in relation to footfall or potential sales at the event, although it will share with you footfall from previous events. Although the Rare Brand Market invests in marketing, signage and other footfall generators for the event, sales depend on a multitude of factors including the exhibitor’s products, displays, pricing and engagement with the customers at the event. Please note x1 chair per pitch, sufficient table covering and an A5 sign will be allocated to you. Please check the venue plan with the stand-layout and please email us if you have a query ASAP. Any queries must be sorted out 4 weeks prior to the event. Load in and set up for the event will take place on Wednesday 21 st November from 2pm – 6pm and on Thursday morning 22nd November between 6am and 8.30am. Doors open at 9am. We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Stock delivered to site must be delivered to The Goodwood Administation Offices, only on load in dates and trading days (excluding Saturday) between 10am and 3pm. Each exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere at or outside the venue. Exhibitors are not allowed to make any alterations to the flooring or walls, and the cost of any damage caused will be charged to the exhibitor. Each exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed and should comply with any instructions. TRBM have their own event/public liability insurance, and so do the venues. Each exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes ‘stock in transit’ and off-site from your base premises/storage facilities, including cover for stock whilst trading at the venue. TRBM will not take any responsibility for the loss or damage to exhibitor stock, stand equipment or personal effects. Each exhibitor should ensure that their stand is manned during the event trading hours and work with others to have breaks. Each exhibitor should allow for sufficient carrier bags to support their sales. You will be offered access to a power point at an additional cost but you should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment must be PAT tested and comply to current electrical standards. Each exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods. The purchase of all goods is a transaction between an individual customer and that exhibitor. Each exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer. The Rare Brand Market is not party to any retail transactions made at the event. Cancellation policy; • 12 wks or more 10% admin fee • 8 wks or more 20% admin fee • 4 wks or more 75% admin fee • Under 4 wks - non refundable You will not be guaranteed a stand booking unless a deposit is received. Therefore if you book and say you are transferring monies by BACS, we will not formally book your stand and process the paperwork until the transfer has reached our accounts team. All BACS transfers need to have a reference of your brand name and the Goodwood Christmas Market event name.
If you have only paid a deposit on your stand we will seek to take the final amount from you ten weeks prior to the event. We will use the same credit card details and take the final amount by this date unless you contact us and advise us of an alternative credit card. The Rare Brand Market Ltd, Company Number 08222551 VAT Number: 228689559 Registered Office: c/o Evans Weir, The Victoria, 25 St Pancras, Chichester, PO19 7LT