Goodwood 2019

CHRISTMAS MARKET 2019 GOODWOOD 21st, 22nd & 23rd NOVEMBER

CONTENTS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Cover photos Contents Introduction to The Rare Brand Market Why choose The Rare Brand Market?

Why choose to do an event in Chichester West Sussex?

Overview of The Goodwood Christmas Market Event Marketing and PR Christmas Advertorial 2018 Stand Costs and Payments Stand set up and Bar 1812 Goodwood Racecourse Site Plan External view of Charlton building/Horsewalk/Bar 1812 Sample Venue plan of Double Trigger Sample Venue plan of Charlton Stand Room 1 Sample Venue plan of Charlton Stand Room 2 Sample Venue plan of The Horsewalk Sample Venue plan of Bar 1812 Booking Form 2019 Terms and Conditions

INTRODUCTION TO THE RARE BRAND MARKET The Rare Brand Market has been trading since 2009. Bored of high street retail outside of London, and unenthused about shopping online with a soulless click click, the Founder decided to bring some theatre back into shopping. Firstly by hiring the acclaimed and wonderful Pallant House Modern Art gallery www.pallant.org.uk and arranging a very stylish indoor shopping market. Celebrating small and unique bijoux brands wanting to get in front of the right customer. After three years doing events at Pallant House, in local country Barns, and also at The Goodwood Estate and The Kennels www.goodwood.co.uk/kennels/kennels.aspx, the Rare Brand Market graduated to The Goodwood Racecourse and over 10,000 sq ft of exhibiting space.

The Rare Brand Market has become locally renowned for their Christmas events and the most stylish place to shop on the South Coast for Christmas Gifts. We have grown slowly and organically, and have always paid huge attention to quality of PR and Branding, thus enabling the business to grow steadily. 2018 saw the start of our online Rare Brand Club as well as other events including our Wellness Wednesdays and the curation of a Gin Zone for the Goodwood May Racing weekend in May. The Rare Brand Market suits a young rare brand who is trying to sell to a stylish ABC1 Customer, a brand who perhaps cannot afford to do all the London events on offer and wishes to get in front of the right customer without breaking the bank and grow their database regionally. Some great examples of brands that have traded with us in the past year can be viewed online via; http://www.therarebrandmarket.co.uk/christmas-2018-goodwood-brands But we also attract brands which have a retail shop on the South Coast and just wish to boost footfall or web business by doing a South Coast event.

Our events are far more reliable than any form of print advertising and far better value. In retail the pay-back in terms of tactile contact with the customer is invaluable for business growth and consumer awareness, let alone the post event web footfall you will stimulate.

WHY CHOOSE THE RARE BRAND MARKET? We have always been very fussy about which brands we book and where we hold our events. We have also worked hard to project manage and style our events in a very unique way. Add that to some fantastic branding, marketing and PR over the last 8-10 years and the end result is that we now have a very loyal following in Sussex. Over 4000 customers have registered with us to hear about our events on our mailing list, customers who feel we are "Sussex's most Stylish Market”. We don't attract touristy footfall, most of our markets have always been on a week day thus attracting a local lady (have to say it is mainly the ladies!) who have the time and money to shop. We seem to have two clear consumer groups shopping with us, both ABC1 - the “Yummy Mummy” and the cultured/creative older ladies both of whom don't only want to resort to shopping online to find rare products, they want to enjoy the shopping experience and buy from brands with stories to tell.

Three pieces of PR that sum it up for us…Home and Gardens Magazine (international) said we were the "must do" Christmas market, Coast Magazine (National) voted our markets as a "Top ten thing to go to on the South Coast!" and James Hood the editor of "Fine Sussex" who are the ambassadors of all things "Fine and wonderful in Sussex" wrote a stunning piece of editorial about us, to read it please type the following into your browser: http://therarebrandmarket.co.uk/Rare-Treat.pdf

a

RARE TREAT It’s not often we’re surprised and delighted when it comes to shopping these days and finding a gift that’s not only gorgeous but unique is a challenge.

Thank goodness, then, for the Rare Brand Market

W

hen Emma Schwartz found herself living down in Sussex having left the retail rat race in London, she knew there was a market in the county for a fresh shopping experience - one which she says would ‘surprise and delight’ customers.

That was the beginning of the Rare Brand Market, an exciting new way to buy the things you love, including clothes, food and drink and oh-so-gorgeous gifts. And possibly the best bit about it is that it’s all, well, rare! That means you can find things that many others haven’t yet and buy or give truly unique products and presents. It’s all part of Emma’s inspiration for the company. “I was just so bored of the high street. I would walk around the shops and about 10 per cent of what I found would impress me. It was all the same and the majority of it was run by big brands. And I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex”, Schwartz told Fine Sussex.

The mum of three has a long-established career in retail and has worked for Marks and Spencer at its baker street head office as well as for a furniture retail company, the start-up of which she was heavily involved with. But her interest in shopping dates even before her retail graduate training scheme. “My mum loved shopping. I used to get dragged around flea markets, food markets and all sorts of places. I developed a good

special - the suppliers and sellers are all selected personally by Emma, so you can be assured of their credibility. Plus they all attend the events and markets, so customers get to chat face to face with the people who made the products.

Emma added: “This experience is for people who want to be involved more in the whole process, and who want to actually see or meet the people who are selling to them. It’s a really fantastic way to shop. It’s also for those who care about what they are giving to others. If you buy a gift from the Rare Brand Market, chances are it will have a story to tell, and that it will actually mean something to the person you are buying it for.”

eye for nice, quality things as well as customer interaction. Then when I went on to work for the furniture company I learnt about the importance of quality and integrity when it comes to retailing. The culmination of all my experience is the Rare Brand Market.”

Shchwartz has also been spurred on by something of a renaissance in all things independent. These days, demand for quality products that are made by local or small companies that tell a story is on the rise, while many get exasperated with the same old names in the shopping mall or street. That’s one other thing that makes the Rare Brand Market so

I thought, If I’m looking for something refreshing then I know others are too. So I’ve created a way to bring new and exciting brands and businesses to Sussex Just a small selection of more than 100 brands that attend the markets include Beatle Bag, which makes gift bags, What on Earth Books, Cornish swimwear company Deck Out, menswear business Regent Tailoring, Roots Living - a Scandinavian home accessories company and Bloomingville - for stunningly gorgeous gifts. And many of them are

emerging brands that will go on to do great things. For example, Connock of London is a previous supplier at the Rare Brand Market and is now sold in Selfridges. “That was always one of my goals with the business - to help and promote small but great emerging brands and give them a platform to show people what they do. Then, as they grow, they move on... it’s what keeps things ‘rare’!”

But it’s not only tangible products you can leave with. At the Rare Brand Market, services are for sale too. Notably a chalet maid-style service for your home, which involves help with the cleaning, the kids and the cooking. You’ll even find great coffee. “I was so fed up of going to markets and fairs and getting really bad coffee! So I approached the Vintage Coffee Company who are now setting up shop at the markets”, Emma told Fine Sussex.

Events are held throughout the year and this Christmas sees them return to Goodwood on 14 and 15 November, The Assembly Rooms in Chichester on 14, 15 and 16 December as well as a new market which will be set up at the Corn Exchange at Brighton Dome on 7 and 8 December.

A proportion of profits will be donated to Winston’s Wish. Its the most innovative initiative to happen to shopping in years full of fresh young businesses and equally exciting ideas. Just like the products on sale, the Rare Brand Market is a real find.

For more information go to therarebrandmarket.co.uk

17

WHY DO AN EVENT IN CHICHESTER, WEST SUSSEX? Below you can visually see the high-end successful brands that already see the value of Chichester as a premium retail centre. The City Centre also has the major players like: M&S, House of Fraser, Waterstones, H&M,Top-Shop, New Look and many many more.

Chichester has a population of 106,445 which is fairly evenly split between young, working age and older people. For broad age categories Chichester falls very much in the centre of the age breakdown measures for the Sussex county. Chichester is renowned as a prosperous area with substantial ABC1 population stats recorded within the city itself, but also in the rural areas within a ten to fifteen mile radius of the city centre.

The affluent Petworth is a mere 20mins away by car.

Chichester City centre retail is virtually 100% full proving Chichester has proved resilient to downturn due to established local wealth.

Check out our local venues too: http://www.pallant.org.uk (biggest modern art collection outside TATE. The acclaimed; http://www.cft.org.uk Then there is the http://www.sculpture.org.uk (which is the biggest outdoor sculpture collection in Europe.We can’t forget http://www.goodwood.co.uk/home.aspx attracting huge international numbers now to their events. We have http://www.nationaltrust.org.uk/east-head/ on our doorstep, the area is a massive second home region on the South Coast and has been nicknamed the St Tropez of the UK, helped by the amount of celebrities having a home there! The harbour village’s of Bosham, Birdham and Itchenor are a Mecca for sailing and boating enthusiasts, hence again why the second home consumer is big in the area.

Finally, with the recent addition of the nearby Hindhead Tunnel, SW London is now only a 70min commute, so the “Down from London” consumer is a huge group now and stronger than ever due to the x6 local prep schools within a 20min radius of Chichester city centre.

GOODWOOD AT CHRISTMAS 2019

The Rare Brand Christmas Market at The Goodwood Racecourse,Thursday 21st, Friday 22nd and Saturday 23rd November 2019, 9am – 4pm: Back at Goodwood again for our 10th year, the footfall has ranged in previous years from 2,500-3,000.

This year to celebrate 10 Years we are expanding at the Racecourse and expect to have over 200 brands booked, with plans for another great “festive food court” area. Brands aim to cover everyone’s Christmas shopping lists and this year the event includes a larger on site café to allow more people to brunch, lunch and afternoon tea whilst there.

Using our close relationship with The Goodwood Estate, once more we will gain their press/print media and social media support on the run up to the event. In 2019 we will work hand in hand with Goodwood Senior Management from a promotional activity point of view to promote your brand.

Voted by Homes and Garden Magazine and Coast Magazine as the “Must do” Christmas Market …

This really is the market that the Sussex Lady attends to get all her Christmas Shopping ticked off her list!

STANDS START AT £275 for the three trading days

EVENT MARKETING AND PR • • •

•

• •

•

• • •

• •

Adverts in carefully selected lifestyle magazines and newspapers PR + Editorial coverage – we have an in-house PR manager who spends her time securing useful PR and editorial coverage to promote the event and the brands booked Database marketing – we do various forms of database marketing, through our own database (circa 4000 women) and also the databases of other businesses that we network with who also serve customers that are the ABC1 demographic Associated Marketing – we negotiate with other businesses who serve the same customer as the one coming to our markets and try and work together with them on associated marketing opportunities Flyers/Leaflets – we distribute thousands regionally on the run up to the events.

Sometimes the leaflets also have offers on them – e.g. 2 for 1 on entry tickets Posters – we put up A4 and A3 portrait posters on carefully selected notice boards regionally. Once again, concentrating on areas where we know potential footfall will see them Road signs – 50 to 75 of these go out on major road junctions (councils permitting, some areas are not permitted and so we have to be careful as fines can be charged). We also put up 15 large AA Road signs at major junctions to guide customers to the venue.

Road Banners –TRBM have negotiated some key road side locations for banners to be put up, usually about 6 – 8 and they range in size Charity support – at each event we raise money on the door for a chosen charity, we work with the charity on any associated marketing work we can do together Viral marketing – Instagram Facebook, Twitter, blogging, Pinterest – we will be in touch to ask for your help with this as well. We manage our own campaigns but we also do “Paid for” Insta and FB Ads on the month before the event with 2for 1 promotions on tickets.

We also release press packs and professional photography to local newspapers Goodwood Estate work hand in hand with us to generate awareness about the event with their own databases. They run a social media campaign to their racecourse, health club and dining club databases.

ADVERTORIAL & EDITORIAL We advertise in all these publications regularly but we also secure advertorial and editorial in them too. The advertising is always Full page in Magazines and quarter page in Newspapers.

DECEMBER ONLY EARLY BIRD PRICES AVAILABLE….

GET IN TOUCH QUICKLY !!

STAND COSTS AND PAYMENTS 2019

GOODWOOD CHRISTMAS MARKET – 3 DAYS TRADING: PREMIUM STANDS (INC VAT): • 4 ft - £495 • 6 ft - £635 • 8 ft - £750 • 10 ft - £865 • 12 ft - £950 FOOD STANDS (INC VAT): • 4 ft - £385 • 6 ft - £495 • 8 ft - £610 • 10ft - £675 • 12ft - £745

ELECTRICS £50 + VAT (12 AMP) £55 + VAT (>12 AMP – Fridges etc) Electrics to be paid in full when booking stand.

HORSEWALK (INC VAT) • 4ft - £275 • 6ft - £375 • 8ft - £440 • 10ft - £490 • 12ft - £540

As you will see from above we have a selection of different pricing depending on the room you choose to exhibit in. Additionally, if you want to have SPACE ONLY or a bespoke stand/table arrangement, please just get in contact to discuss. Our prices include a complimentary Trestle Table & Chair, please indicate at point of booking if these are required.

-

The Horsewalk remains a café and there are lower priced stands to suit start up, small brands.

We require a 50% deposit when taking the booking PLUS if you require electricity this needs to be booked at time of stand booking. Your booking will not be firm until the deposit is paid.

The final 50% will be required ten weeks prior to the event following the second invoice.

Prior to the event we will send you a final exhibitor information pack regarding the venue location, how to get there and also stand set up information.

STAND SET UP 2019 & BAR 1812

IMPORTANT -The area you book will be marked out with masking tape to indicate the exact size you have booked and paid for, (See images above). You will not be able to exceed the marked out space so do think carefully about how much room you do need to include in your pitch particularly if you are bringing clothing rails or additional props. It will not be possible to change this once the various rooms get booked up.

BAR 1812 - Following the success of 2018 and to celebrate our 10th anniversary, we have added a brand new area to our event “Bar 1812� which will be the new Food Hall area. There are three different areas within this section. See images below. We are also adding an outside Christmas Chalet Winter Walkway.

OUR 10TH YEAR AT THE RACECOURSE! GOODWOOD RACECOURSE SITE PLAN BAR 1812

BRAND CAR PARK

CHARLTON STAND (RM1, RM2 & HORSEWALK)

EAST VEHICLE ENTRANCE (TO UNLOAD)

CUSTOMER CAR PARK

MAIN CUSTOMER ENTRANCE (RICHMOND ENCLOSURE)

RACECOURSE SITE PLAN

CUSTOMER CAR PARK

EXTERNAL VIEW OF CHARLTON BUILDING, BAR 1812 AND HORSEWALK STAIRS/LIFT TO UPPER LEVEL ROOMS

CHARLTON STAND UPPER LEVEL ROOMS 1 & 2

LOWER LEVEL HORSEWALK – EXTERNAL STAIRS FOR CUSTOMERS, LIFT/STAIRS ACCESS FOR LOAD IN TO CHARLTON STAND

BAR 1812 ENTRANCE ON ONE LEVEL

PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITY

THE DOUBLE TRIGGER BUILDING CHILDRENS TOYS & GIFTS

10

9 8

18

19

20

Entrance

21

22

13

7

12

11

PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITY CHARLTON STAND ROOM 1, 1st FLOOR

EXTERNAL STAIRCASE TO HORSEWALK ROOM 3

24

23

22

26

25

28

27

29

30

21

D

D

50 49

53

D

47

51

52

41

COFFEE BAR

42

D

32

44

31

45

48

46 43

33

40

Entrance

S

39

38

37

S

36

35

S

34

PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITY CHARLTON STAND ROOM 2, 1st FLOOR EXTERNAL STAIRCASE TO HORSEWALK ROOM 3 54

58

57

56

55

59

60

61

75

D 76a

77

78

79

82

85

84

83

D

74

76

82a

73

88

86

72

63

S

87

71

70

69

68

67

66

65

64

WINDOW

81

62

80

PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITY THE HORSEWALK & SIT DOWN RESTAURANT EXTERNAL STAIRCASE TO CHARLTON ROOMS 1 + 2 90

91

92

93

94

DD 120

99

97

98

96

95

101

118

100

117

106

102

104

105

107

109

110

116

108

103

POP-UP CAFÉ

119

D

DD

115

114

113

112

POP UP CAFÉ SEATING

PLEASE CONTACT US DIRECTLY TO DISCUSS STAND AVAILABILITY

Bar 1812 Food & Drink Emporium (3 sections)

2

3

4

5

10

9

8

7

6

11

12

13

1

14

19

20

21

25

24

23

22

16

18

15

17

BAR

BOOKING FORM 2019 THE RARE BRAND MARKET BRAND NAME: PRODUCT TYPE: WEBSITE: INSTAGRAM/TWITTER ADDRESS: CONTACT NAME: EMAIL FOR CONTACT: TELEPHONE NUMBERS: STAND COST

STAND SIZE REQUIRED: PREFERRED STAND NUMBER: SPECIFIC STAND REQUIREMENTS: TABLE/CHAIR (FOC) - Y/N TABLE CLOTH £3.00 - Y/N ELECTRICITY £50 + VAT - Y/N PREFERRED LOAD IN DAY (WEDNESDAY OR THURSDAY) CAR REGISTRATION & NUMBER OF STAFF PASSES REQUIRED? PREVIOUS EXHIBITOR – Y/N ANY OTHER COMMENTS

POSTAL ADDRESS

TERMS AND CONDITIONS Each exhibitor is allocated a pre-agreed space within the venue and will be provided with the agreed number of tables / spacing as confirmed when booking the event. Any changes will be made in consultation with you should changes be imposed by the venue.

The Rare Brand Market makes no representation in relation to footfall or potential sales at the event, although it will share with you footfall from previous events. Although the Rare Brand Market invests in marketing, signage and other footfall generators for the event, sales depend on a multitude of factors including the exhibitor’s products, displays, pricing and engagement with the customers at the event.

Please note x1 chair per pitch, 1 x table and an A4 sign will be allocated to you.

Please check the venue plan with the stand-layout and please email us if you have a query ASAP. Any queries must be sorted out 6 weeks prior to the event.

Load in and set up for the event will take place on Wednesday 20 th November from 2pm – 6pm and on Thursday morning 21 st November between 6am and 8.30am. Doors open at 9am.

We are unable to assist with load in. Please bring a trolley or specialist equipment if you have particularly heavy items. Stock delivered to site must be delivered to The Goodwood Administation Offices, only on load in dates and trading days (excluding Saturday) between 10am and 3pm.

Each exhibitor is responsible for the removal of all packaging and refuse generated from their stand and should ensure this is not left anywhere at or outside the venue.

Exhibitors are not allowed to make any alterations to the flooring or walls, and the cost of any damage caused will be charged to the exhibitor.

Each exhibitor should expect a Risk Assessment to be undertaken by The Rare Brand Market prior to trading to ensure no escape or key routes are obstructed and should comply with any instructions.

TRBM have their own event/public liability insurance, and so do the venues. Each exhibitor needs to have their personal stock insured for loss and damage, and please make sure this includes ‘stock in transit’ and off-site from your base premises/storage facilities, including cover for stock whilst trading at the venue. TRBM will not take any responsibility for the loss or damage to exhibitor stock, stand equipment or personal effects.

Each exhibitor should ensure that their stand is manned during the event trading hours and work with others to have breaks.

Each exhibitor should allow for sufficient carrier bags to support their sales.

You will be offered access to a power point at an additional cost but you should specify this on the booking form or advise us whether this is required in advance of the event. Any equipment must be PAT tested and comply to current electrical standards.

Each exhibitor should try to be able to offer either mobile EPOS/Streamline or the ability to accept cash and cheque as payment for goods.

The purchase of all goods is a transaction between an individual customer and that exhibitor. Each exhibitor should ensure that their terms and conditions of sales are made available for customers to view and that any recourse or refund is dealt with directly with the individual customer.

The Rare Brand Market is not party to any retail transactions made at the event.

Cancellation policy; • 12 wks or more 25% admin fee • 8 wks or more 50% admin fee • 4 wks or more 90% admin fee • Under 4 wks - non refundable You will not be guaranteed a stand booking unless a deposit is received. Therefore if you book and say you are transferring monies by BACS, we will not formally book your stand and process the paperwork until the transfer has reached our accounts team.

All BACS transfers need to have a reference of your brand name and the Goodwood Christmas Market event name.

If you have only paid a deposit on your stand we will seek to take the final amount from you ten weeks prior to the event.

We will use the same credit card details and take the final amount by this date unless you contact us and advise us of an alternative credit card.

The Rare Brand Market Ltd, Company Number 08222551 VAT Number: 228689559 Registered Office: c/o Evans Weir, The Victoria, 25 St Pancras, Chichester, PO19 7LT