Built Agency - Construction Marketing

CONSTRUCTION MARKETING

Built specialises in marketing and communications for construction, property and the built environment. As your strategic partner, we can help you achieve greater impact based on over 15 years of direct industry experience.

HOW WE WORK

CONSULT AUDIT

In order to correctly identify the strategic work you need, tease out the important gaps, and benchmark your progress, we would conduct our Built Assessment - a 90-minute Q&A which would then be scored against our unique system.

We understand that strategy is paramount to any successful brand and campaign. Our consult workshops delve into why you exist, who your customer is, your UVP, and how this maps into your brand position, identity, storytelling, and marketing.

CREATE GROW

With a clear strategy in place, we would then move our focus into creating a compelling brand identity and all the necessary creative assets for your business. This stage will help you to establish your value, attract your customer, and raise brand credibility.

This is the stage everyone wants to get to as quickly as possible. It is here that you can begin projecting your business into the world through creative amplification strategies. These will only work effectively if you have followed the full process though – so don’t rush!

Client:

Phelan Construction

Business:

Main Contractor

Construction

CONSTRUCTING A NEW STANDARD

Deliverables:

Marketing Strategy

Brand Identity

Design

Videography

Photography

Website Design & Build

Marketing Campaigns

Tender Submissions

SEO

Public Relations

Social Media

Events

Lead Generation

Awards

Having been in operation for 30 years, the business already had an established brand. However, it was being used with little precision or understanding throughout the business and various versions of the dated logo were floating around. Various team members were creating documents in silo and there was a lack of cohesion and centrality to this.

We underwent a complete rebrand with Phelan, starting with refining the logo and then working our way through all touchpoints of the business, starting as a priority with the sales documents such as capability documents, presentations, tender documents and brochures.

Phelan regularly won many industry awards and we worked closely in the submission of these entries, providing them with collateral and campaigns that would help to create a strong case for becoming winners. On one occasion we attended the awards judging day and pitched their case to

the panel, championing our many campaigns and their successes.

As time progressed, we worked increasingly closely with the in-house sales and marketing teams to develop market-leading tender documents. We examined the design of these, reviewing the visual communication of CVs, organograms, methodology diagrams and site plans. We explored cutting-edge technology to provide Phelan with the opportunity to position themselves in line with Tier One contractors in their tender documents.

We worked closely with Phelan on multiple events, providing them with support in event management and logistics planning, graphic design and marketing collateral, copywriting, photography and videography, social media updates, and attending the events on behalf of Phelan as representatives of the business to speak with key clients and passing traffic. On all occasions we were praised for how hard-working and committed we were.

– Sleep Easy Campaign

– Mercury Theatre Launch Event

– Mental Health Campaign

– Sleep + Eat Event

– Women in Construction Campaign

– Wembley Stadium Tender Submission

BUILDING A NETWORK

Client:

I-Construct

Business: Public sector funded project supporting the construction industry

I-Construct is run by the Haven Gateway Partnership and supports SMEs to innovate and grow within the construction sector using industry mentoring, networking opportunities and ERDF grant funding.

In 2020, Built was awarded a two-year contract with I-Construct to work as their chosen design and communications agency.

I-Construct’s master logo was designed to reflect the company’s core values of being

innovative, forward-thinking collaborators who make connections within the construction industry.

Throughout the brand we used pattern as a prominent graphical element to represent innovation and collaboration as part of the company. We also created a set of icons and bespoke image style guidelines to be used throughout company collateral and ensure brand consistency.

CASE STUDY

Client: Collier & Catchpole

Business: Builders' Merchant

When we first met with Collier & Catchpole, they were looking for a creative and strategic marketing agency who could help them implement and develop their marketing strategy for the future.

We worked with Collier & Catchpole to develop a considered marketing strategy that worked with the business budget, seasonal trends, and their long-term ambitions. Our plan coverered social media across multiple platforms, public relations work, website development, in-store events, marketing collateral, signage, promotions, community awareness work, charitable endeavours, photography and videography, and customer research.

COVERING ALL BASES

– Membership Cards

– Public Relations

– Brand Positioning & Signs

- Livery

– Poster Design

– Social Media

– Videography

– Business Cards

– Photography

CASE STUDY Client: Scene Architects

SETTING THE SCENE

As a successful RIBA chartered multidisciplinary architectural practice, DAP Architecture has grown over the years and now, thanks to a merger with Peter Emptage Architects, are looking towards a future of further growth. Such a big change, coupled with their aim to continually develop through creativity, innovation, and collaboration, meant they were ready for a new identity and Built were the team to take them on this journey.

Built worked with the directors at DAP Architects to take them on a brand

evolution, changing for the better to demonstrate the creativity, innovation, and collaboration they work towards every day as the studio grows in size and capacity.

Taking the practice through the consultation and create phases, Built collaboratively worked through the naming process and created a visual identity to reflect the company brand values. Strategically using the company’s goals and vision to align with the identity, Scene Architects was created.

The custom website was developed to stand out and engage users to explore the meaning of the practice and showcase a spectrum of work. Built supported the entire rebrand through to the launch event and social media amplification to position Scene Architects in the marketplace.

The brand is bold and punchy whilst consecutively allowing the projects and services offered by the client to stand out for themselves.

CASE STUDY

Client: Premier Drainage Solutions

Premier Drainage Solutions worked with Built to set four clear objectives: lead generation, retention of existing clients, increasing brand awareness, and improving the company’s online presence.

We redesigned and rebuilt a new website for Premier Drainage Solutions that improved the user experience and allowed us to work on further SEO optimisation improvements to increase leads.

Our team optimised the site and identify PPC keyword opportunities to improve ranking and lead generation.

Website / Photography / SEO / PPC / Iconography / Blogs / Social Media

WEBSITE TRAFFIC INCREASE YOY 58% LEADS 885

NEW WEBSITE USERS 40K+

“OUR NEW WEBSITE IS UP AND RUNNING THANKS TO ALL THE HARD WORK PUT IN BY BUILT”

FULL OF ENTHUSIASM AND KEEN TO GET IT RIGHT, BUILT HAVE HELPED US DEVELOP OUR MARKETING OVER THE LAST FEW YEARS.

TIM ROWBOTTOM — MD, COLLIER & CATCHPOLE