1 minute read
CONSTRUCTING A NEW STANDARD
Deliverables:
Marketing Strategy
Advertisement
Brand Identity
Design
Videography
Photography
Website Design & Build
Marketing Campaigns
Tender Submissions
SEO
Public Relations
Social Media
Events
Lead Generation
Awards
Having been in operation for 30 years, the business already had an established brand. However, it was being used with little precision or understanding throughout the business and various versions of the dated logo were floating around. Various team members were creating documents in silo and there was a lack of cohesion and centrality to this.
We underwent a complete rebrand with Phelan, starting with refining the logo and then working our way through all touchpoints of the business, starting as a priority with the sales documents such as capability documents, presentations, tender documents and brochures.
Phelan regularly won many industry awards and we worked closely in the submission of these entries, providing them with collateral and campaigns that would help to create a strong case for becoming winners. On one occasion we attended the awards judging day and pitched their case to the panel, championing our many campaigns and their successes.
As time progressed, we worked increasingly closely with the in-house sales and marketing teams to develop market-leading tender documents. We examined the design of these, reviewing the visual communication of CVs, organograms, methodology diagrams and site plans. We explored cutting-edge technology to provide Phelan with the opportunity to position themselves in line with Tier One contractors in their tender documents.
We worked closely with Phelan on multiple events, providing them with support in event management and logistics planning, graphic design and marketing collateral, copywriting, photography and videography, social media updates, and attending the events on behalf of Phelan as representatives of the business to speak with key clients and passing traffic. On all occasions we were praised for how hard-working and committed we were.
