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One year ago we faced the challenge of designing an innovative and revolutionary training campaign for the Meliá Brand that would help us to get our associates involved with the new Brand Promise. The Marketing Message was clear: “Be happier in our hotels” How could we keep the Brand Promise? The connection is clear, the associates are the engine and that is why we need a training for them.

How are we going to make it possible in our hotels and make sure that happens?? t The Meliá “DNA” is “Passion for Service” from that point on, we link this passion to Life Management. The training is going to guide the associates to make the Brand Promise come true day by day, hotel by hotel, interaction by interaction.


In each interaction apart from improving the procedures, phraseology use, personalization, sales and promotion of our products and services the most positive approach is applied in order to influence positively the quality of life of both the guests and the associates. “Nobody said it would be easy"; however we are truly convinced that if we improve the quality of life of our associates, they will be the best ambassadors of this philosophy with our guests. A very important part of our new philosophy is to show and put into practice the Life Advices of Mario Alonso Puig’s, a very relevant Business Coach and neurosurgeon. He based those Advices in 5 pillars: communication, exercise, a balanced diet, self-control-breathing and environmental consciousness. We can say that Life Management is also a very beneficial campaign economically, promoting points of sale, and ecologically instilling best social and environmental practices.


One year ago we faced the challenge of designing an innovative and revolutionary training campaign for the Meliá Brand that would help us to get our associates involved with the new Brand Promise. The Marketing Message was clear: “Be happier in our hotels” How could we keep the Brand Promise? The connection is clear, the associates are the engine and that is why we need a training for them. How are we going to make it possible in our hotels and make sure that happens?? t The Meliá “DNA” is “Passion for Service” from that point on, we link this passion to Life Management. The training is going to guide the associates to make the Brand Promise come true day by day, hotel by hotel, interaction by interaction.


In each interaction apart from improving the procedures, phraseology use, personalization, sales and promotion of our products and services the most positive approach is applied in order to influence positively the quality of life of both the guests and the associates. “Nobody said it would be easy"; however we are truly convinced that if we improve the quality of life of our associates, they will be the best ambassadors of this philosophy with our guests.

A very important part of our new philosophy is to show and put into practice the Life Advices of Mario Alonso Puig’s, a very relevant Business Coach and neurosurgeon. He based those Advices in 5 pillars: communication, exercise, a balanced diet, self-control-breathing and environmental consciousness. We can say that Life Management is also a very beneficial campaign economically, promoting points of sale, and ecologically instilling best social and environmental practices.


EVERY MONTH AN ADVICE, A THEME IN EVERY SINGLE MELIÁ HOTEL IN THE WORLD.

1 YEAR, 12 ADVICES AND THOUSANDS OF

REASONS TO LIVE BETTER

EVERYDAY.

LET’S START

TODAY!!

Life Management by Meliá  

This is our Service Culture