Bringing Spanish Luxury to the world’s most prized des9na9ons Into the realm of luxury comes a bold new vision of what it means to live well, away from home. Introducing Gran Meliá Hotels & Resorts, the deﬁniAve statement of luxury from Meliá Hotels InternaAonal.
Gran Meliá is the premier collec9on of Meliá Hotels Interna9onal Gran Meliá Hotels & Resorts represents the company’s more than 50 years of hospitality experAse. Gran Meliá is the preferred desAnaAon of sophisAcated expert travelers – those with an evolved sense of the world and its rich cultural oﬀerings. DesAned to be modern classic, the Gran Meliá Hotels & Resorts collecAon is located in the most sought aIer desAnaAons around the world.
The Meliá Hotels Interna9onal diﬀerence is its family. Two generaAons of Escarrer’s bring their unique passion for hospitality to every detail of Gran Meliá.
THE WORLD’S MOST SOUGHT-‐AFTER DESTINATIONS
GRAN MELIÁ PUERTO RICO GRAN MELIÁ CARACAS
GRAN MELIÁ DON PEPE GRAN MELIÁ COLÓN GRAN MELIÁ VICTORIA GRAN MELIÁ FÉNIX GRAN MELIÁ ROME GRAN MELIÁ PALACIO DE ISORA
GRAN MELIÁ JAKARTA GRAN MELIÁ SHAGHAI
Target demographic and psycographic THE EXPERT: TradiAonal high-‐income jetseOers: 45 to 65 years old and willing to pay a premium for ﬁrst-‐rate hospitality experiences. The Expert is driven by a hotel’s reputaAon for service and ameniAes rather than trendy décor or brand associaAons and will choose Gran Meliá for RedGlove Service, reﬁned RedLevel accomodaAons and signature dining experiences. NOTHING BUT THE BEST WILL DO FOR THESE TRAVEL TRADITIONALISTS
Target demographic and psycographic THE UP & COMER: A generaAon younger than Experts, these upwardly mobile 25 – to 41 – years –olds are open to invesAng in new, transformaAve experiences. Up & Comers share their peer’s taste for modern luxury and technology, but they choose Gran Meliá for authenAc cultural experiences, disAncAve architecture and the avant-‐garde ﬂair we bring to tradiAonal service.
THIS SEGMENT IS UPWARDLY MOBILE
Timeless luxury with avant-‐garde ﬂair In the brand logo, the accent mark over the ﬁnal 'A' is rendered as a brilliant red ﬂame, or Flair. The Flair is the brand. It symbolizes Spanish passion and the avant-‐garde ﬂourish that informs Red Glove Service which disAnguishes Gran Meliá from every other luxury brand.
The dramaAc concept of RedGlove Service combines the power of Ameless standards with a ﬂair for the avant-‐ garde. Our dedicated staﬀ works Arelessly to ensure the consistent excellence of RedGlove Service, one moment, one sensaAon, one impression at a Ame.
The internaAonally recognized concept of white-‐glove service is combined with the glamour and ceremony of the red carpet to create Gran Meliá RedGlove Service. Impeccable. Reﬁned. And imbued with a passion for living that is inherently Spanish, and disAnctly Gran Meliá.
Sense of arrival
In every Gran Meliá lobby the Lady in Red welcomes guests with a signature “hand over heart” gesture derived from iconic tradiAon of the Spanish fan. This is the guest’s ﬁrst encounter with the world of RedGlove Service.
THE BOUTIQUE HOTEL WITHIN THE HOTEL
Those desiring an elevated guest experience are invited to step up to RedLevel, with enhanced services and personal luxuries in premium accommodaAons.
A bouAque hotel within the hotel where limits drop away, replaced by possibiliAes. RedLevel guests enjoy special CLARINS ameniAes and the dedicated assistance of a personal butler, access to a private lounge oﬀering VIP check-‐in/check-‐out services, and upgraded in-‐room ameniAes and services like complimentary WiFi, cordless telephones, in-‐room NESPRESSO machines and much more.
REDLEVEL FOR FAMILIES
Those who are travelling with their families and desiring an elevated guest experience are invited to step up to RedLevel: PREMIUM SUITES PERSONALIZED CHECK IN AREA WELCOME DRINKS AND AMENITIES FOR KIDS AND PARENTS FAMILY CONCIERGE
Your on-‐site oasis for relaxaAon and renewal, with a menu of treatments inﬂuenced by local tradiAon. YHI Spa, which takes its name from the Australian aboriginal goddess of light, is Melia's Hotels InternaAonal main spa partner.
Let the technicians at YHI Spa recharge mind and body. Get pampered with a personal regimen comprising hydrotherapy, aromatherapy, reﬂexology, facials, massage, wraps, workouts, salon treatments and much more. Locally derived treatments and indigenous botanicals are put to use in each locaAon, for therapies that respond directly to the condiAons and context in which they are applied.
Architecture that impresses Gran Melia's porlolio of properAes includes ﬁne examples of architectural tradiAons ranging from the neoclassical to the contemporary. All are noteworthy and embody the noAon of “Ameless luxury with an avant-‐garde ﬂair”.
Gran Meliá Palacio de Isora
Signature dining is a cornerstone of the Gran Meliá experience. Around the world, our master chefs design highly personal dining experiences inﬂuenced by local culture and culinary tradiAon. Award-‐winning, game-‐changing cuisine, prepared with uncommon passion and skill, arrives with every course at Gran Meliá.
On your wedding day, there is no such thing as a minor detail. Gran Meliá oﬀers a variety of spectacular semngs for every part of your celebraAon. A suite of intuiAve, thoughlul and unexpected touches can make the magic happen. Classic or avant-‐garde, formal or casual, epic or inAmate– it’s your day, do it your way.
PerfecAon is always on the agenda with RedGlove MeeAngs & Events. From unforgeOable weddings to milestone conclaves and rewarding incenAve gatherings, all your most important events get a head start on success the instant you decide to host them at Gran Meliá. Our professional event planners are CMP-‐cerAﬁed with the ConvenAon Industry Council.
GRAN MELIÁ PROPERTIES
·∙ A 19th-‐century neoclassical landmark, the hotel overlooks Madrid’s Plaza de Colón. ·∙ Five-‐Star raAng, member of The Leading Hotels of the World. ·∙ 214 Guestrooms & Suites, including 5 Penthouse Suites, 6 suites and the glamorous PresidenAal Suite. ·∙ Located in the city centre next to shopping and business area. ·∙ DRY COSMOPOLITAN BAR by Javier de las Muelas.
·∙ Located in the heart of Seville. ·∙ The hotel displays an exquisite collecAon of forward-‐thinking interiors designed by Philippe Starck, Marcel Wanders and Edra, to name a few. ·∙ Five-‐Star raAng, member of The Leading Hotels of the World. ·∙ 164 Guestrooms & 30 Suites, including a palaAal PresidenAal Suite. ·∙ EL BURLADERO BAR -‐ Andalusian tapas with a surprising modern twist and EL TENDIDO BAR with a ﬁne selecAon of Spanish tapas, cocktails, wines and champagnes.
·∙ Overlooking the Mediterranean, beach front locaAon. PosiAoned along Marbella’s Golden Mile Beach. ·∙ 201 guestrooms, including 18 Suites & Penthouse Suite with breathtaking views of the Mediterranean Sea and, on a clear day, the African Coast. ·∙ CALIMA by DANI GARCÍA (2 Michelin Stars), Beach Club Cappuccino, Oyster and Caviar Lounge in the lobby. ·∙ Wellness Center with Turkish and whirlpool baths and the latest equipment, Spa & Health Club with massage, sauna, steam, two opulent pools with poolside Bali beds.
·∙ Located in the south coast of Tenerife (Canary Island) ·∙ Europe’s largest inﬁnity pool ·∙ Premium internaAonal restaurants ·∙ YHI SPA ·∙ RedLevel Adults Only Hotel BouAque ·∙ 217 Demi suites with garden views, 233 Demi Suites with sea views and 82 Master Suites
·∙ Heart of the bay of Palma de Mallorca. ·∙ Overlooking the Sport Marina. ·∙ Outdoor and indoor swimming pool. ·∙ MeeAngs and Events FaciliAes. ·∙ VANITAS Restaurant. ·∙ The Terrace Bar & Lounge. ·∙ 182 Rooms.
·∙ A Urban Luxury Resort 5 minutes walk from VaAcan City ·∙ Swimming pool and Jacuzzi experience, Balinese beds and pool concierge. ·∙ Private gardens. ·∙ Work of art in each of 116 rooms ·∙ VIVAVOCE restaurant with one of the ﬁnest Italian chef Alfonso Iaccarino (2 Michelin Star) ·∙ COCKTAIL LOUNGE ·∙ LIQUID GARDEN Pool & Lounge ·∙ YHI Wellness
·∙ Located within Sabana Grande, the capital’s dynamic ﬁnancial and cultural district. ·∙ 430 Guestrooms & Suites set in a neoclassical Spanish landmark building. ·∙ RedLevel, a bouAque hotel within the hotel with upgraded ameniAes and exclusive faciliAes. ·∙ AmeniAes: Valet, chauﬀeur, concierge, personal butlers, lobby shopping and more. ·∙ 5 restaurants and mulAple bars/lounges. ·∙ The city’s most important convenAon center.
·∙ A stunning golf resort at the foot of the El Yunque rainforest in Rio Grande. ·∙ 486 Junior Suites, and 6 spectacular RedLevel Garden Villas. ·∙ RedLevel: Premiere accommodaAons; a bouAque hotel within the hotel with upgraded ameniAes and exclusive faciliAes. ·∙ 5 restaurants and 5 bars/lounges, oﬀering global cuisine and entertainment. ·∙ InternaAonal Golf Club, tennis, a lagoo pool with 4 integrated whirlpool baths and Bali beds, bouAque casino, rainforest excursions and more.
·∙ Sweeping views of the Huangpu River in Shanghai’s Lu Jia Zui Financial & Trade Zone. ·∙ 687 Guestrooms & Suites. ·∙ RedLevel: Premiere accommodaAons; a bouAque hotel within the hotel with upgraded ameniAes and exclusive faciliAes. ·∙ 4 restaurants, 4 bars/lounges, including rooIop lounge with panoramic views. ·∙ 2,500 sq. mtrs YHI Spa with treatment cabins, Jacuzzis, rooIop indoor pool, ﬁtness center, sauna and Turkish bath. ·∙ 27 meeAng rooms, fully equipped, Business Center, conference and banquet faciliAes.
·∙ This striking, modern hotel is situated in Kuningan, Jakarta’s presAgious business and diplomaAc district. ·∙ 404 Guestrooms & Suites. ·∙ RedLevel: Premiere accommodaAons; a bouAque hotel within the hotel with upgraded ameniAes and exclusive faciliAes. ·∙ 7 restaurants and bars/lounges oﬀering global cuisine and entertainment. ·∙ YHI Spa features a fully equipped ﬁtness center, tennis courts, outdoor track, meandering lagoon-‐style pool, massage, steam and sauna rooms, whirlpool bath and more.
Sustainability At Gran Meliá we strive for sustainable development, a commitment that is clear in our business processes as well as our relaAonships with: ·∙ The environment: We put every eﬀort into integraAng our faciliAes with the natural surroundings, saving energy and responsibly managing waste and polluAon. ·∙ Society: We contribute to reducing social diﬀerences through opportuniAes for mutual growth, paying special aOenAon to the most disadvantaged groups, such as children. ·∙ Culture: We support the preservaAon of cultural heritage and get involved in local culture.
Published on Dec 3, 2012