Thank W You JLOC Donors!
e did it! In fact, one exclamation point just doesn’t seem enough to emphasize the celebration of surpassing one of our fundraising goals. At the writing of this article in mid-April, the annual campaign was more than $108,000 in donations - well beyond our original budget and exceeding our highest expectations!!! So what led to our success? Could it simply be that it was our 85th anniversary year and the donations just rolled in? The answer is no. Our success this year was a series of strategic lessons that started in mid-2012 at the beginning of the League year. The secret to our success began by consulting with the professionals at Oklahoma Center for Non-Profits. We learned the first training concepts that our Financial Development Committee needed early in the year – focus not on the money
you hope to raise, but instead focus on building strong relationships with your donors…and then the money will come. Next, we needed to identify our donors. This was the easy part. Our donors were mostly our own members of the Junior League. This allowed us the opportunity to focus on the fact that we have 85 years in the community and the connection we each have to this mission was invaluable to the campaign. We also learned we needed to find ways to recognize our donors. Several Sustainers, with years of fundraising experience, took our committee under their wing to share that donors give because they receive something back in appreciation. We had to learn what our donors would find appropriate for their gift and it wasn’t the same every time. Some donors simply wanted to know that Continued on page 12
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www.LauraLynnsHomeCare.com Laura Lynn Hicks and Courtny Steward, owners of Laura Lynn's Home Care.
OSDH Lic #HC7950 Celebrating 85 Years of Service |
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