NEONRANGE
Pop Visions of the New West
Neon Range continues with a new cast of contemporary outlaws artists who deconstruct and reassemble the American West by diving deeper into the psyche of the modern frontier. This iteration explores the West not as myth or memory, but as a mirror reflecting identity, reinvention, and grit This evocative exhibition brings together Terry Urban, Drew Merritt, Matt Eddmenson, and Jeremy Booth, all making their debut at West Chelsea Contemporary with a timeless yet distinctly contemporary vision of the West
In Terry Urban’s hands, the West comes undone not in chaos, but in color. A former DJ turned painter, Urban brings a rhythm to his canvases that feels both punk-rock and Western Cowboy iconography fractured through the lens of untamed energy a West that’s less about place and more about pulse. Drew Merritt brings a raw, emotional realism to the West his figures isolated against white space, suspended between past and present. Influenced by classical technique but shaped by street art, Merritt strips away setting to reveal something untethered from narrative, but steeped in feeling. There’s reverence in his realism, but also rebellion; his characters don’t pose, they endure. Matt Eddmenson, grounded in craftsmanship and American design, offers a tactile response to the frontier, with work that honors material history and slow process. Jeremy Booth distills Western themes into clean lines and bold shadowplay. His cinematic cowboys are all edge and elegance; pop noir on the prairie.
Together, these artists expand the Neon Range, pushing the boundaries of Western art and carving into new terrain where the legends of the past collide with the renegades of today. It’s the American West uprooted a place of shifting identities, saturated palettes, and unexpected quiet, inviting us to see anew
DREW MERRITT
American, b 1985
Drew Merritt is an American painter and muralist known for his vivid realism and ability to blend classical aesthetics with contemporary themes Raised on a ranch in Clovis, New Mexico, Merritt's early connection to nature and creativity shaped his artistic journey, which began with graffiti and evolved into large-scale murals and refined oil paintings.
Merritt’s work explores themes of human emotion and the passage of time, often juxtaposing romanticized, Renaissance-inspired imagery against modern backdrops. Now based between Los Angeles and Southern New Mexico, Merritt's compelling visual narratives have earned him international recognition, with murals and gallery exhibitions that invite viewers to reflect on compassion, isolation, and the complexity of the human experience.
Merritt has been commissioned by many brands including Tesla, Sony PlayStation, UFC, Steve Aoki, Universal Music Group, and more.
Drew Merritt
Burn the Boats, 2025 Oil on canvas
48" x 36"
$40,000
Drew Merritt
Misery Loves Company, 2023
Oil on canvas
60" x 48"
$60,000
Drew Merritt
Good Luck, 2025
Acrylic on canvas
36" x 36"
$20,000
When the Dust Settles, 2025 Oil on canvas
20" x 20"
$20,000
Drew Merritt
Drew Merritt
Shield of the Departed, 2024 Oil on canvas
36" x 12"
$10,000
Drew Merritt
Till the Cows Come Home, 2025 Oil on canvas
36" x 36"
$30,000
Drew Merritt
War Chief, 2025
Acrylic on canvas
72" x 48"
$30,000
Drew Merritt
Blood Moon, 2025
Acrylic on canvas
36" x 36"
$20,000
Drew Merritt
Comanche Brave, 2024
Acrylic on canvas
36" x 48"
$20,000
Drew Merritt
Ghost Rider, 2025
Acrylic on canvas
48" x 72"
$30,000
Drew Merritt
Sharp Shooter 1, 2025
Acrylic on canvas
24" x 48"
$10,000
Drew Merritt
Sharp Shooter 2, 2025
Acrylic on canvas
24" x 48"
$10,000
TERRY URBAN
American, b 1977
Terry Urban is a contemporary American artist whose work blends expressive intensity with symbolic storytelling Born and raised in the industrial city of Cleveland, Ohio, Urban draws deeply from his blue-collar roots and personal history. His upbringing in an Irish American household, along with the influence of a Cherokee stepfather, shaped a worldview grounded in resilience, struggle, and a strong connection to the underdog
Urban’s paintings are marked by bold color, emotional contrast, and a recurring fascination with mortality Working on canvas and wood, he explores the darker sides of the human experience with a visual language that feels both personal and mythic. Skulls, bones, and fragmented figures populate his compositions, evoking themes of impermanence, vulnerability, and inner conflict. Though often heavy in tone, his work carries an undercurrent of vitality, driven by a restless curiosity and a desire to confront what lies beneath the surface.
At the heart of Urban’s practice is a desire to remain true to his origins while pushing the boundaries of how art can speak to the human condition His work stands as a testament to the strength it takes to look inward and the clarity that can emerge from doing so. His exploration of life’s most enigmatic truths gives his art its emotional weight and distinctive voice creating a body of work that feels raw, immediate, and emotionally honest.
Terry Urban Outlaw Blues, 2025
Acrylic, oil, pastel, aerosol, and airbrush ink on canvas
60" x 48"
$15,000
Terry Urban
Six Shooter Saloon, 2025
Acrylic, oil, pastel, aerosol, airbrush, and ink on canvas
60" x 48"
$15,000
Terry Urban
The Grievous Angel, 2025
Acrylic, oil, pastel, aerosol, airbrush, and ink on canvas
48" x 36"
$10,000
Terry Urban
One Last Ride, 2025
$10,000
Acrylic, oil, pastel, aerosol, airbrush, and ink on canvas
48" x 36"
Terry Urban Tejas Two Step, 2025
Acrylic, oil, pastel, aerosol, and ink on canvas
48" x 36"
$10,000
Terry Urban Out on the Weekend, 2025
Acrylic, oil, pastel, aerosol, and ink on canvas
$10,000
48" x 36"
Terry Urban Rattlesnake Mama, 2025
Acrylic, oil, pastel, aerosol, airbrush, and ink on canvas
48" x 36"
$10,000
Terry Urban Rattlesnake Lover, 2025
Acrylic, oil, pastel, and ink on canvas
60" x 48"
$15,000
Terry Urban After We Die, 2025
Acrylic, oil, pastel, aerosol, and ink on canvas
36" x 36"
$7,500
Terry Urban Beautiful Friend, 2025
Acrylic, oil, pastel, aerosol, and ink on birch wood panel
40" x 40"
$9,300
Terry Urban Bowtie Gang (1/1), 2025
Acrylic, oil, pastel, charcoal, aerosol, and ink on Achilles paper
30" x 44 5"
$4,500
Terry Urban Reach For The Sky (1/1), 2025
Acrylic, oil, pastel, charcoal, aerosol, and ink on Achilles paper
30" x 44 5"
$4,500
Terry Urban Tres Amigos (1/1), 2025
Acrylic, oil, pastel, charcoal, aerosol, and ink on Achilles paper
30" x 44 5"
$4,500
Terry Urban Snake Lady (1/1), 2025
Acrylic, oil, pastel, charcoal, aerosol, and ink on Strathmore drawing paper
24" x 18"
$1,800
Terry Urban Sweet Dreams (1/1), 2025
Acrylic, oil, pastel, charcoal, aerosol, and ink on Strathmore drawing paper
24" x 18"
$1,800
Terry Urban Rodeo Motel (1/1), 2025
Charcoal on vintage Bristol paper
30" x 22"
$2,500
JEREMY BOOTH
American, b 1986
Jeremy Booth is a Kentucky-based artist known for his bold, minimalist approach to capturing the spirit of the American West Focusing on iconic cowboys, rugged landscapes, and timeless Western motifs, Booth distills the grit and grandeur of the frontier into clean lines and striking color palettes. His work reimagines the Wild West through a contemporary lens where silence, shadow, and space speak as loudly as action Recognized for his distinctive style, Booth's artwork has been exhibited at leading institutions, including Christie’s and Sotheby’s.
Jeremy's journey began many years ago as a commercial artist with representation worldwide. He worked with esteemed clients like Apple, Warby Parker, MLB, and British GQ. A few years ago, he made a bold decision to shift his focus to fine art, a move that led him to the Western motif and a new chapter in his career.
His work has been featured and sold in Christie's esteemed auction house. Notable clients include Wrangler, Nike, Apple, Warby Parker, and British GQ.
Jeremy Booth
Desert Steel, 2024
Acrylic on canvas
36" x 48"
$14,000
Jeremy Booth
Cattle Drive, 2024
Acrylic on canvas
48" x 48"
$15,000
Jeremy Booth
Restore, 2024
Acrylic on canvas
36" x 36"
$10,000
36" x 36"
$10,000
Devotion, 2024
36" x 36"
$10,000
Jeremy Booth
Acrylic on canvas
Jeremy Booth
Hav’n A Smoke, 2024
Acrylic on canvas
MATT EDDMENSON
American, b 1975
Matt Eddmenson is a multidisciplinary artist whose work reconfigures American iconography through a raw, expressive lens Drawing on influences ranging from cowboy comics and Pop Art to Cy Twombly and vintage tattoo culture, Eddmenson blends high and low visual languages into a distinctly personal style. His pieces often feature recurring motifs of cowboys, skulls, rodeo horses, and comic book figures evoking a mythologized and occasionally chaotic vision of American identity
Eddmenson’s artistic roots go back even further. “I work from my memories as a child,” he says “I learned to draw by tracing comic book covers over and over until I could draw the characters from memory I have a deep admiration for comic book art.” That early, obsessive study of comics still echoes in his work today: bold lines, kinetic forms, and emotional immediacy.
Both referential and intuitive, Eddmenson’s practice is less about nostalgia and more about reinterpretation. Gathering fragments of Americana and rebuilding them with urgency and grit.
If It Ain’t Broke, 2024
Acrylic, spray paint, and collage on canvas
Matt Eddmenson
48" x 72"
$9,500
Two Can Play That Game, 2024
Acrylic, spray paint, and collage on canvas
Matt Eddmenson
60" x 48"
$9,500
West Chelsea Contemporary is much more than the typical gallery. Offering worldclass art in a dynamic, interactive setting WCC produces museum-quality exhibitions year-round with programming that is free and open to the public.
West Chelsea Contemporary’s collection includes artists influential to Pop Art, Street Art, Graffiti, Post-Graffiti and contemporary art as well as tastemakers of these movements. With a local, national, and international roster of represented artists, West Chelsea Contemporary situates artwork from the primary market alongside a highly curated selection of pieces from the secondary market This novel display of represented, emerging and mid-career artists alongside Blue Chip masters increases each artist’s exposure and serves to make connections between their work.
1009 West 6th Street #120 Austin, TX 78703
Monday - Saturday 10am - 6pm
Sunday 12 - 6pm
512 478 4440 sales@wcc.art
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