ST QUARTER
W.C. Bradley Co.
Char-Broil Offers Grillers the Best of Both Worlds with the New
Grill!
Integrity, Stewardship, and Being Relevant We finished 2015 very strongly and I’d like to thank all our team members for pulling together and meeting so many of our objectives. This past year was a year of change and investing in our future, and I’m very pleased with our progress. As we start the second quarter of 2016, we are on target to achieve our goals for 2018. Each year is a building block for the next and it will take all of us doing our part to achieve these Key Results. My thanks to all our team members for what you do every day. This is a very exciting time in our company’s history. We are more than ever focusing on our consumers and being more knowledgeable and responsive at every level. We are continuing to innovate our products and processes and bringing new products to the marketplace. We are using technology better. We are expanding our global presence. We are developing our team and retaining and attracting the best talent. Our culture of Consumer First—Grow Faster—No Fear—Speak Up—Reach Out— Raise the Bar is making us stronger each day.
Marc Olivié
PRESIDENT and CEO W.C. Bradley Co.
When I look at the long and successful history of the W.C. Bradley Co., three words come to mind: integrity, stewardship, and relevancy. Integrity and stewardship are the bedrock of this company. The demands and pressures of the business world can be challenging, but this company has always strived to meet those challenges by being fair, honest, and by being good stewards of what has been entrusted to us. The W.C. Bradley Co.’s successful track record of 131 years also proves the company has continued to be ST relevant—relevant to its employees by being a QUARTER great place to work; relevant to its customers by offering the quality products they want; relevant to Zebco® Star Wars R2-D2 Spincast Combo 4 its shareholders by providing the expected TIKI® Brand Products Endcap Display return on their investment; and relevant to all 5 New Approach to Camouflage Technology stakeholders by being the kind of company that one 6 Find Your Inner Joe is proud to be associated with. New Quantum® Brand Website
1
We will continue to make certain we remain just as relevant in the future as we have done throughout our history. This means being flexible and agile as we adjust to changing markets, customer demands, and consumer desires. We can never afford to stand still. As we work hard to achieve our goals, let’s always remember that integrity, stewardship, and relevancy must be ingrained in our efforts every day. By doing so, we’ll be able to reach even further and remain successful for the long-term, by every measure.
7
TIKI® Brand FlameKeepers Program
8
Char-Broil® Gas2Coal™ Grill
10
Bassmaster Classic Returns to Tulsa
11
2016 Prayer Breakfast
12
Country Music Loves the Zebco® Brand
13
14
15 16
Char-Broil—Planning for the Future Zebco Brands/China Service Awards Retirees Honored Read Across America Taking Time to Care A Night With Elton John
Director, Stakeholder Communications—Paula Acton Design and Printing—Columbus Productions, Inc. Questions, comments, or additional copies? Please contact Paula Acton (pacton@wcbradley.com or 706-571-3412). ©2016 W.C. Bradley Co. www.wcbradley.com
2
First Quarter 2016
spectrum
Char-Broil and Winners Sign Multi-Year Agreement On January 22, 2016, Char-Broil and Winners Products Engineering Ltd., China, celebrated 15 years of doing business together and signed a new multi-year agreement to extend their partnership. “Winners has been our manufacturer of full-size gas grills for 14 seasons, producing millions of grills for us,” said Chris Robins, Char-Broil President and CEO. “They are truly more than a supplier; they are a partner helping us win in the market. Extending this agreement with Winners is a significant milestone for both of us.”
In January 2011, Winners celebrated producing its ten-millionth Char-Broil® grill, and that number has continued to increase in the years since. In honor of this new agreement, Winners, headed by David Hong, President and CEO, hosted a “Ceremony of Co-Operation Agreement” and reception in China. Attending were Chris Robins; Jeff Wells, Senior Director, Global Supply Chain; and Marc Olivié, President and CEO, W.C. Bradley Co.
Pictured at the Agreement Signing Ceremony were (left to right) James Hou, Winners; Jack Xie, Winners; Zhang Lei, Chief Officer of Taishan City Government; Josephine and David Hong, Winners; Chris Robins, Char-Broil; Marc Olivié, W.C. Bradley Co.; and Jeff Wells, Char-Broil.
Winners presented Char-Broil with this glass sculpture to commemorate their 15 years of partnership.
spectrum
First Quarter 2016
3
May the Fishing Force be with You!
Special Edition Zebco® Star Wars R2-D2 Spincast Combo Arrives in Spring 2016
Look for TIKI® Brand Products at an Endcap Display Near You!
Disney’s Star Wars film series has been a beloved part of American culture for decades. Kids that were mesmerized by light sabers, the Millennium Falcon, Jedi Masters, droids, and more in the 1970s are now letting their kids and grandkids enjoy the wonder of Star Wars in the new box office smash, Star Wars: The Force Awakens.
It’s only fitting then that the tried and true Zebco® spincast combo, treasured by generations of anglers, has a special edition Star Wars R2-D2 version in honor of the new movie. The front cover of the reel is shaped like everyone’s favorite droid, R2-D2, paired with a fiberglass rod measuring 5’6”. The combo also features a special starter tackle kit that includes jig heads, split shot sinkers, bobbers, and curly tail grubs. Josh Denton, Product and Sourcing Manager, Zebco Brands, has been a huge fan of Star Wars since he was a kid, and was excited to help make the Star Wars combo a reality. “It’s a thrill for me to be able to combine two of my favorite things—fishing and Star Wars, with the creation of the unique Star Wars R2-D2 Zebco spincast combo,” said Denton. “Even better, many other anglers and I will have the joy of sharing the magic of both fishing and Star Wars with our families. I really look forward to taking my four children fishing with their new Disney Zebco spincast combos as well as enjoying the movie together too. That’s the ‘good stuff of life’ in my book.” The force is strong with this combo! This special edition Star Wars R2-D2 Zebco spincast combo will be available in stores this fishing season. “We are very excited about this R2-D2 combo,” added John Kushnerick, Director of Marketing Services, Zebco Brands. “One of our main retailers told George Lucas (creator of Star Wars) that they wanted the Zebco brand to have the Star Wars license for a fishing product, so this is truly an honor for us.”
4
First Quarter 2016
Ask any real estate agent, and they’ll tell you it’s all about “location, location, location.” The same can be said for in-store merchandising. An endcap display in a store is one of the most coveted locations for promoting products. Lamplight has been working very diligently on new in-store merchandising and signage to promote their TIKI® brand products in stores. “We’re very pleased that for the 2016 season, we’ll have a number of TIKI® brand displays in endcap positions at our retailers. This will really help showcase our products. Our great brand, aggressive programs, and the strength of the W.C. Bradley Co. relationship with Lowe’s were a big help in our getting this position for our TIKI® brand products at a number of Lowe’s stores,” said Mike Ortiz, National Account Manager, Lamplight.
spectrum
A Bold New Approach to Camouflage Technology in Packs and Apparel The Badlands® Approach Evasion Technology is now ready to conceal hunters everywhere in 2016! “This three-year project to develop our new Approach camo line has been our biggest undertaking so far,” explained Zebco Brands Marketing Analyst Blake VanTussenbrook. “Based on a ‘Design, Test, Repeat’ mentality, the Badlands Approach pattern evolved into the most versatile and adaptable camouflage to date.” The new Approach camo gear uses “Adaptive Coloration Technology” so that the look of the Approach pattern changes based on the wearer’s surroundings and lighting conditions. Heavily wooded forests shift the Approach camo to a green and brown dominant pattern while sagebrush and rock surroundings bring out the lighter tones of the Approach pattern. Tested at both extreme distances and up close, the Badlands Approach camo features an innovative breakup pattern. “When we designed this camo, we focused on how an animal sees things. The Approach digital pattern creates visual confusion to prevent the animal from recognizing the wearer, regardless of the distance. The Approach colors are based on a grey scale and provide the versatility for not only different environments, but also for multiple seasons,” added VanTussenbrook. The Badlands Approach camo is offered on a variety of packs, jackets, pants, tops, vests, gloves, and beanie caps. “The Approach project got its name for two reasons,” said Zebco Brands General Manager Bill Crawley. “First, we truly did take a brand-new approach to looking at how and why camouflage is effective. Second, this pattern will really allow you to physically approach the game you pursue more effectively and get you closer than ever before.”
spectrum
The Badlands brand continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry!
First Quarter 2016
5
Char-Broil acquired the Oklahoma Joe’s® brand in 1998. “While sales of this product line have continued to increase, we felt we had a real opportunity to refocus our efforts. Beginning in 2015, we conducted in-depth consumer research and took a long, hard look at how we could ‘refresh’ this iconic brand,” explained Brian Barnett, Director, Product Management, Char-Broil. “The consumer that’s interested in an Oklahoma Joe’s smoker can be very different than someone who’s interested in a Char-Broil® smoker. What we found is that the Oklahoma Joe’s brand appeals to the person who’s interested in the entire smoking process, preparation, and journey, not solely the end result of great tasting food. This is the person (traditionally male) who wants to perfect the craft of smoking. He enjoys the camaraderie and community that’s built around the whole smoking experience—sharing the flavors and the art of smoking with his friends and family. The Oklahoma Joe’s consumer is willing to put the time and dedication into the whole smoking process, rather than being mainly focused on the convenience or ease benefits you get with other smoking methods. This person is inspired by the rich heritage of barbeque and wants to use a traditional offset smoker.” New product development is on-going, but still founded on traditional smoking methods. A new logo was designed and the Oklahoma Joe’s website (www.oklahomajoes.co) was launched at the end of 2015. The logo captures the
ruggedness of smoking and the refinement of craft in a “maker’s mark” design. The website also reflects the hard-working persona of the brand and focuses on the theme of “Championship BBQ in Your Own Backyard.” Emotionally raw, aspirational photos are used to convey the smoking experience and the Oklahoma Joe’s story. “With the increasing popularity of this category of smoking, this was really the right time to rebrand the Oklahoma Joe’s product line. Oklahoma Joe’s founder and national BBQ champion Joe Davidson is continuing as a spokesman. Additionally, we’ll be doing targeted, engaging promotions around the concept of ‘finding your inner Joe/unleash your inner pitmaster.’ We’re very excited about the opportunity to grow this category,” added Barnett. In 2016 the brand will again be actively sponsoring a competitive cooking team, the “Serious Que,” Oklahoma Joe’s competition barbeque team. The team is led by Scott Henricks and will compete in over 25 events this year throughout the Midwest and South. The team will be Oklahoma Joe’s brand ambassadors as they try to “smoke the competition” in the most prestigious barbeque events in the country. Retail activities to support the new branding (such as new packaging, displays, and promotions) will be seen for the 2017 season.
The Oklahoma Joe's Brand Oklahoma Joe’s is the trusted choice for real barbeque enthusiasts who appreciate authentic smoking and aspire to perfect their craft. Our 30+ years of smoking expertise goes into everything we do and enables you to unleash your inner pitmaster.
6
First Quarter 2016
spectrum
New Website is a Quantum Leap Forward The totally redesigned Quantum® brand website (www.quantumfishing.com) was launched on January 20, 2016. Recently the Spectrum spoke with Bob Bagby, Vice President of Marketing, Zebco Brands, about this new website. Following are excerpts from that conversation. The Spectrum: Since a website is such a huge opportunity to enhance your connection with consumers, what are you especially proud of with this new Quantum brand website? Bob Bagby: Through the hard work of many team members from Zebco Brands, the W.C. Bradley Co. IT group, and our agency partner, we met our goal of going live ahead of our peak fishing season. This new Quantum brand site is now on a similar platform to the Zebco® brand website that we launched in August 2014. In fact, consumers can now toggle between both of these sites by clicking on tabs at the top of the page without having to enter a completely new URL, making it far easier for consumers to interact with both of our key fishing brands. The Spectrum: What are the greatest strengths of this new website? Bob Bagby: That’s a pretty long list! Some of the highlights of the new site are that the homepage now clearly focuses on key new products and promotions, with simple navigation to well-structured product pages. Consumer promotions are featured on the home page as well as on the product pages. We’ve also dramatically increased the amount of video content on key products, pro tips, pros’ favorite gear, maintenance tips, and so forth. Consumers can easily compare the specs of different products with a handy compare feature and we’ve made it easy for consumers to sign up to receive newsletters and promotional offers. To continue to build consumer involvement, consumers can now post online reviews for both Zebco and Quantum products and the reviews can be syndicated to our key retail partners like Bass Pro Shops and Cabela’s. And since ‘innovation’ is so key to the Quantum product experience, our revolutionary Quantum technology is presented in a very dynamic way in the ‘Why Quantum’ section. This section shows how we design and engineer this ultimate fishing gear; including showing our Q lab to give consumers a look inside what it takes to become a Quantum product. And from an internal standpoint, this site’s architecture is much easier for us to maintain and make content changes than on our previous site. The Spectrum: While your new website is geared to make positive, lasting impressions with your consumers, how does it help them in making purchases? Bob Bagby: Providing the information a consumer needs to make a wise buying decision and then making it easier to shop online are key components of this new website. Today, consumers can purchase both Zebco and Quantum products and parts in a single shopping experience from this common website by using the brand tabs. We’ve also greatly enhanced our consumer support. All in all, this website does a great job in connecting with consumers and selling Quantum gear!
www.quantumfishing.com
TIKI® Brand FlameKeepers Program To better understand the wants and needs of its consumers, Lamplight launched the TIKI® brand FlameKeepers program. “Consumers can sign up for the program on our website (www.tikibrand.com). This program puts some of our newest products in our consumers’ hands in exchange for their honest reviews. The products are provided free of charge and we’re receiving valuable comments and suggestions from consumers throughout the country. Right now, we’re focusing on getting consumer feedback about our TIKI brand Clean Burn™ tabletop products—these products use our new plant-based fuel with a unique burner system, which creates less smoke and soot,” said Robert Pickart, Associate Brand Manager, Lamplight.
www.tikibrand.com
spectrum
First Quarter 2016
7
Char-Broil Offers Grillers the Best of Both Worlds with the New
Grill! Char-Broil is offering grillers the best of both worlds with the debut of its new Gas2CoalTM grill, a twoin-one gas and charcoal grill that provides grillers the option to grill with the speed and convenience of gas or with the smoky flavor of charcoal—all within one sleek grill. The grill easily converts to charcoal in less than 60 seconds without any tools. With just a touch of a button, the gas starts the charcoal eliminating the need for lighter fluid, and the patented charcoal tray manages airflow and reduces flare-ups. “With the Gas2Coal grill, grillers can finally have it all—the best that gas and charcoal cooking offer in one convenient and easy-to-use grill,” said Brendan Anderson, Vice President, Marketing and Product Management, Char-Broil. “This grill lets you alternate seamlessly between grilling methods, making it easier than ever for you to become a cookout hero this summer.” The Gas2Coal grill saves space while eliminating the hassle and mess grillers typically experience with charcoal. With this grill, grillers of all experience levels can explore different cooking methods to help expand their palates and culinary imagination just in time for grilling season. This grill is suited for outdoor use, such as on patios, rooftop terraces and decks, and its performance features include: • Converts to charcoal in less than 60 seconds without any tools • Patented charcoal tray manages airflow and reduces flare-ups • No lighter fluid needed—simply start the charcoal with the gas burners • Lid-mounted temperature gauge provides added heat control • 420 square inches of primary cooking space over porcelain-coated, easy-to-clean cast iron grates
“Now you don’t have to choose between gas or charcoal because we designed this Gas2Coal grill from the ground up to offer the best of both. Whether you want the convenience of grilling with gas or the taste of grilling with charcoal, this grill really delivers. And since you can light the charcoal with the gas burners, it even makes charcoal grilling easier!” added Barry Atwood, Char-Broil Senior Product Manager. “The Gas2Coal grill's sleek design features a salsa red panel so that it really stands out in the sea of black grills at retailers.” Char-Broil has developed and launched an advertising strategy that will engage and educate consumers. “We are using a variety of media, including our website, social media channels, digital display ads, targeted emails, and public relations, along with our All-Star bloggers to inform consumers about the benefits of the Gas2Coal grill and where they can buy one—this grill is available exclusively at Lowe's through June. By providing entertaining, easily ‘digestible’ bits of content, we hope to build awareness about this new 2-in-1 grill and increase the positive perception of Char-Broil as an innovative grilling brand," concluded Paige Farrow, Char-Broil Digital Marketing Director.
• 120 square inches of warming rack space with a porcelain swing-a-way rack • Four stainless steel burners deliver 40,000 BTUs • Side burner delivers 12,000 BTUs • Two seven-inch wheels offer easy portability
8
First Quarter 2016
spectrum
Learn more about the Gas2CoalTM grill at www.charbroil.com/Gas2Coal
A benefit-focused landing page educates consumers and leads them to the retailer.
IN THE CONSUMER’S WORDS “I was a little skeptical at first at the idea of a combo gas/charcoal grill. I’ve always preferred the taste of a charcoal grill but like the convenience and control of a gas grill. Both charcoal and propane work great with this grill. And the best part is converting from charcoal to gas or vice versa is a cinch.” —Jonesy218 “Great product. The gas-to-coal feature really sets this grill apart. The convenience of the two options really caters to the grill master who enjoys each process at times. I will recommend this grill to friends and family!” —Pointman
A robust product page gives micro-details on product features.
Compelling emails engage Char-Broil loyalists and drive them to the retailer.
“This grill is my new favorite. Char-Broil hits a home run with this one. A+.” —Pgonz616 (Excerpted comments posted on www.charbroil.com)
First Quarter 2016
9
Bassmaster Classic Returns to Tulsa For the second time in three years, Tulsa, Oklahoma—the hometown of Zebco Brands—hosted the “Super Bowl” of fishing, the Bassmaster Classic. The 2016 Classic, held March 4—6, attracted a record crowd of 107,000 fans, beating the 2013 tournament attendance in Tulsa by 1,000 attendees. Whether by memories made, friendships formed, fish caught, or products sold, this 46th Annual Bassmaster Classic was a huge success. Amid the start of the most intense week of their competitive angling year, five Quantum® Pros took time out to talk about product development at the Zebco Brands headquarters and then met with dozens of employees for pictures and autographs. As a special offer to the employees, the new Zebco® Classic 33® Tulsa Signature Edition reels were available for purchase. Only 1,000 of these reels were made. This is a great commemorative piece since the box features images of some of the Quantum Pros. The $1,000 in proceeds from this employee sale were donated to the Tulsa Area United Way.
booth at the Bassmaster Classic Expo. The entire supply of more than 700 fishing rods at the booth were sold to fans. And while the accounting spreadsheets told a successful story, another success was the boost of revitalized interest and enthusiasm for the sport by all that experienced the Classic first-hand. “Seeing Bill Dance autograph a woman’s photo that featured her as a young child with Bill Dance and her father (who recently passed away), and the grace with which Bill treated her as he visited with her in our booth, was priceless,” said Amanda Hathcoat, Graphic Designer, Zebco Brands. “Every one of our Quantum Pros was so kind to our fans, and it was a privilege to see them make such lasting memories with the thousands of fans that came to the booth during the three-day show. The unconfined optimism I saw every time someone hold a reel and talk about fishing was hugely valuable. It can’t help but make you feel happy and share a sense of camaraderie with our customers.”
Sales worth celebrating continued at the highly trafficked Quantum brand consumer
Quantum Pros (left to right) Jordan Lee, Jacob Powroznik, Casey Ashley, Kevin VanDam, and Greg Hackney talk about new product development at Zebco Brands.
The Quantum Pros signed Zebco® Classic 33® Tulsa Signature Edition reels during the employee sale
10
First Quarter 2016
spectrum
As team members focus on better knowing the consumer, Bob Bagby, Vice President of Marketing, Zebco Brands, concluded, “As you stand in our booth, or go to the Classic weigh-ins, it always reinforces what passion our consumers have for our sport, and it makes you want to put that much more effort into your job!” Fans lined up to talk with fishing legend Bill Dance at the Quantum brand booth.
W.C. Bradley Co. 2016 Prayer Breakfast Since 1985, the W.C. Bradley Co. has begun the year with a Prayer Breakfast for its employees, along with associates from TSYS, CB&T, Synovus, and the Pastoral Institute. This year’s guest speaker was Steve Arterburn, founder and chairman of New Life Ministries and host of the #1 nationally syndicated Christian counseling talk show “New Life Live!” which is heard or watched by three million people each weekday on 200 radio stations nationwide, Sirius/XM radio, and the NRB television network. Steve is also the founder of Women of Faith conferences which have been attended by over five million people, and is a published author with over 10 million books in print. As a token of the company’s appreciation for Steve’s inspiring message at the Prayer Breakfast, a gift bag with some company products was sent to him. He exuberantly responded with the following: “I set up the most amazing Badlands® tent ever (the 2016 Prayer Breakfast Speaker Steve Arterburn proudly wearing kids ate dinner in it) in the living room and I set out the amazing some of his gifts from the W.C. Bradley Co. Zebco® rods and reels (my first fishing pole was a black and white Zebco) and when the kids got home they were full of ‘Wows’ and ‘Now, that is really cool!’ I cannot thank you enough! The Badlands factory should have a sign—‘MEMORIES MANUFACTURING PLANT.’ I may not be the greatest speaker to ever come your way with the likes of (Chuck) Colson, (Dr. Tony) Campolo, and (Rev. Bill) Hybels and the other greats (who have spoken at the Prayer Breakfast) but I might just be the most grateful to have come your way!”
spectrum
First Quarter 2016
11
Country singer Shane Owens shares “You know exactly how it feels to catch a flathead catfish on a Zebco® reel” in his new song "Where I'm Comin' From."
Country Music Loves the Zebco® Brand Zebco® reels, the brand that taught most folks how to fish, has recently become indelibly threaded into the creative fibers and lives of some of the biggest names in country music. Eric Church, one of country music’s current top artists, tells tens-of-thousands of fans at his concerts that his heart-tugging song, “Three Year Old” was partly inspired by his comical decision as a young boy to throw a Zebco rod and reel—as well as a tackle box—into the water during a treasured father-son trip to the fishing pond. While the lyrical marriage between country music and fishing is not surprising, nobody at Zebco Brands could have anticipated the amazing number of times their iconic Zebco brand would be singled out in the songs of Nashville’s biggest names. Avid outdoorsman and Arkansas native Justin Moore was among the first when he referenced “catching bream on a Zebco” in his 2011 hit “Flyin’ Down a Backroad.” More recently, traditional country music artist Shane Owens speaks of the Zebco brand in “Where I’m Comin’ From”—a song whose video premiered on December 7, 2015. “One of the lyrical ‘hooks’ that really hits home for me in my song “Where I’m Comin’ From” is the reference to catching a flathead catfish on a Zebco reel,” Owens said. “That line brings back many great memories of my Grandad and me 12
First Quarter 2016
fishin’ together when I was about four or five years old. ‘PawPaw’ always fished with Zebco reels—as a matter of fact, that’s the only thing he’d fish with. Ever since then, I’ve always kept several Zebco reels at my house and in my boat. So it brought back a lot of great memories when we filmed the fishing scenes for the video of “Where I’m Comin’ From” with my own boys in the area where I grew up in Alabama. We love to fish. I mean, it’s an American tradition—fishin’ and Zebco reels.” Owens' song is the latest among at least six recent songs known to include the Zebco brand in their lyrics. Joining Justin Moore and Shane Owens on the list are Colt Ford’s “We Like to Hunt,” Tyler Farr’s “Makes You Wanna Drink,” Easton Corbin’s “This Feels a Lot Like Love,” and Craig Campbell’s “Outskirts of Heaven.” Avid angler and 18-year-veteran of Mercury Records Damon Moberly sums it up best from his own experiences: “Zebco (brand) gets named so often in country music because so many of us in Nashville love to fish. When guys like Easton Corbin or I were six or seven years old, our dads and grandfathers didn’t hand us a complicated open-face spinning reel; they handed us a Zebco 33® or 202® knowing that it wouldn’t backlash, and that it would make fishing easy and enjoyable for us—and they were right.”
spectrum
The Char-Broil Team
Planning for the Future As part of a “Thank You Lunch” for Char-Broil employees on February 25, the team shared stories and said “good-bye” to the long-standing office building that will be removed soon to make room for a new office building. The new building is expected to be completed by spring 2017 and will provide a more efficient and effective space for the Char-Broil team. Special guests at the lunch included W.C. Bradley Co. Board member John Turner and former W.C. Bradley Co. President Brad Turner.
John Turner
Brad Turner
The Zebco Brands/ China Team Marc Olivié, W.C. Bradley Co., with Steve Smits and Jeff Moore, Zebco Brands/US, and the Zebco Brands/China team outside of their new offices in Kunshan, China. (left to right) Front row: Mike Mao, Jimmy Tang, Cena Zhang, Cherry Bao, Jenny Lang, James Feng, Joe Lu, Peter Zhu, and Bonny Zhou. Back row: Minho Han, Sam Situ, Marc Olivié, Steve Smits, Jeff Moore, Leo Yu, and Jane Chen.
spectrum
First Quarter 2016
13
To our Zebco Brands Service Award recipients around the world: Thank you for your years of dedication, hard work, and commitment to our Values!
(pictured left to right at Tulsa, Oklahoma) Don Freeman, Pam Lyle (5 years), Jeff Pontius, Michelle Shirley (5 years), and Jeff Moore. Not pictured is 5-year recipient Crystal Blodgett.
(pictured left to right at Tulsa, Oklahoma) Jeff Pontius, Roberta Polk (10 years), Michael Whitman (10 years), Dana Lebold (10 years), and Steve Smits.
(pictured left to right at Tulsa, Oklahoma) Don Freeman (20 years), Jeff Pontius, Melissa Collier (20 years), Lisa Adams (20 years), and Jeff Moore.
(pictured left to right at Tulsa, Oklahoma) Jeff Moore, Mark Enix (15 years), Jeff Pontius, Lee Walker (15 years), Bonnie Dick (15 years), and Steve Smits.
(pictured left to right at Kunshan, China) Hanker Fong (5 years), Jeff Moore, and Cherry Bao (5 years).
Retirees Honored
Steve Edmunds
W.C. Bradley Co. Real Estate 12 Years
(left to right: Cherie Sanders, Steve Edmunds, and Mat Swift)
14
First Quarter 2016
Jackie Hedden Char-Broil 32 Years
(left to right: Chris Robins, Jackie Hedden and his wife Doretha, and Marc OliviĂŠ)
spectrum
River Road Elementary School For the second year, the W.C. Bradley Co. helped its Partner-in-Education, River Road Elementary School, celebrate the National Education Association’s (NEA) “Read Across America” program—an annual reading motivation program that calls for every child to celebrate reading on March 2. The event is held on this day to commemorate the birthday of Theodor Seuss Geisel, better known as Dr. Seuss, whose books have captured the hearts and minds of young and old with his tongue-twisting rhymes and colorful characters. The River Road children were allowed to read from books, magazines, newspapers, and tablets. The W.C. Bradley Co. provided t-shirts for the children to encourage them to always take time to read!
Taking Time to Care Hospice Services The employees of Zebco Europe made a donation for a good cause to celebrate the Christmas holidays. A check for €1000 was given to the Hospizdienst Lebensbrücke which provides hospice services in Soltau, Germany. Hospizdienst Lebensbrücke coordinates volunteers who attend to people with terminal illnesses. This donation will be used for training volunteers. Pictured are Pastor Elke Conrad, Hospizdienst Lebensbrücke; Friedhelm Thiele, Sales Manager Zebco Europe; and Ilse Simon, Hospizdienst Lebensbrücke.
Salvation Army The Lamplight team members gathered toys for the Salvation Army Angel Tree in December. These toys were donated to needy children in Waukesha and Milwaukee Counties. The Salvation Army is an international charitable organization that meets both physical and spiritual needs, operating shelters for the homeless and providing charitable services, humanitarian aid, and disaster relief.
Open Door Community House Columbus-area team members continued their annual tradition and donated gifts for the Open Door Community House “Sharing Christmas” program. This program allows parents to choose gifts for their children in a manner which preserves their dignity. Open Door Community House empowers impoverished people in the Columbus community to find their full potential as children of God.
spectrum
First Quarter 2016
15
A Night With Elton John...Best. Concert. Ever!
Columbus-area team members spent a “Wonderful Crazy Night” with Elton John on March 16 at the Columbus Civic Center. The W.C. Bradley Co. hosted team members and their guests at this concert, part of Elton John’s world-tour dubbed the “Wonderful Crazy Night Tour 2016.” The evening began for team members with a pre-show party in the Skybox Suite followed by 2½ hours of Elton John and his band playing non-stop. From singing his biggest hits and new releases to his piano solos, Sir Elton had the capacity crowd cheering from beginning to end.
The W.C. Bradley Co. made a donation to the Elton John Foundation. Pictured presenting the check to Sir Elton John are Marc Olivié, W.C. Bradley Co.; Suzanne Rowe, W.C. Bradley Co. Real Estate; (Elton John); Star Duncan, Char-Broil; Betsy Ramsay, W.C. Bradley Co. Board of Directors; and Rebecca Holman, W.C. Bradley Co.
Sir Elton Hercules John, CBE, is one of the most highly acclaimed and successful solo artists of all time. He has achieved 37 gold and 27 multi-platinum albums, has sold more than 250 million records worldwide, and holds the record for the biggest selling single of all time. Over the five decades since his career began in 1969, Elton has played more than 3,500 concerts in over 80 countries. Elton is the third most successful artist in the history of the American charts, behind only Elvis Presley and the Beatles.
—excerpted from www.eltonjohn.com