How to Grow Your Business with Social Media: 5 Secrets to LinkedIn By Shannon Ballard There’s a lot you can do on social media, but with more than 690 million members, LinkedIn is the best platform to grow your business. LinkedIn marketing tools and features are available for every business type and size, making it easier than ever to engage with top prospects. So where should you start if you want to continue building your business and expanding your reach? These five secrets will help you get the most out of the powerful platform.
TURN CONVERSATIONS INTO CONVERSIONS Conversation ads have a click-through rate that’s three times higher than your average InMail. Why do they work so well?
STAND OUT FOR FREE Your company probably has a LinkedIn page set up by now (and if it doesn’t, make one!), but you might’ve overlooked LinkedIn Stories and Products on Pages.
• Multiple calls to action • Qualifying questions drive higher-quality leads into your pipeline • Reports show how engaged they are in the conversation or offer With better engagement and conversion metrics across the board, it’s clear conversation ads click with users.
Stories are a direct way to share realtime experiences with your networks, and for audiences to interact with and learn more about the people, companies and topics that are important to them. The Products on Pages feature highlights the best of your product portfolio. By building a knowledge hub and community of advocates, users can quickly grasp what you do and why you do it best.
A NEW WAY TO RUN PROFESSIONAL EVENTS Events continue to be a top growth driver for marketers. Over 50% of B2B marketers use events to drive conversation, and 93% include them in their marketing strategy. Hosting LinkedIn Events lets you leverage your own online network to spread the word and attract the right professional audience to your event. Since LinkedIn is a trusted environment, holding an event on the platform adds credibility and makes it more accessible. Maybe the handiest feature is the ability to create event reports, providing insights to help you improve your next event.
