WBE Canada Magazine - Issue 12

CELEBRATING INTERNATIONAL WOMEN’S DAY 2024

THE SCOTIABANK WOMEN INITIATIVE

SASKPOWER’S TIER-2 DIVERSE SUPPLIER SPEND INITIATIVE:

Advancing Women Entrepreneurs and Inclusive Business Practices

Message from the President & CEO

Invest in Women: Accelerate Progress

Happy International Women's Day Month!

WBE Canada joins women everywhere in celebrating International Women’s Day 2024 and this year’s theme “Invest in Women: Accelerate Progress”.

Being a small to medium-sized business in Canada, and especially a woman-owned business, can be challenging at the best of times. The constant turbulence in the economy, market volatility and global political upheaval create even greater challenges. Savvy women business enterprises know that it is vitally important to continually build up your immunity to protect against any number of events that, while out of your control, can suddenly disrupt your sound business strategies and ultimately your success.

Small businesses make up 98% of all businesses in Canada, but only 18% of those are majority owned by women. In spite of the constant focus of women entrepreneurs on innovation and supporting equitydeserving groups, the representation of womenowned businesses in supply chains is progressing very slowly. More needs to be done to support, scale up and engage women in supply chains. Since 2009, WBE Canada has been supporting WBEs through the development of tools and resources to support growth and success in supply chains of large public and private organizations.

For the past year, WBE Canada, thanks to support from the Women Entrepreneurship Strategy (WES) at Innovation, Science and Economic Development Canada (ISED) has been conducting a major research project related to supplier diversity, supply chains and WBE development. These findings will be presented to our community during our Fast-Track to Supply Chains event in Toronto on March 26, 2024 and shared across Canada during our cross-Canada tour beginning in April. We hope you choose to join us - check our 2024 Events Calendar to find an event closest to you.

WBE Canada is dedicated and committed to the success of Canadian women-owned businesses By investing in Canada’s women-owned businesses we are accelerating progress and improving economies,

locally, regionally, nationally and globally. Here are just a couple of resources that the WBE Canada team has designed to support women entrepreneurs.

The Quick Guide to Becoming a Supplier for Large Organizations as a Canadian Women-Owned Business

A complimentary guide designed to help womenowned businesses prepare for opportunities in corporate and government supply chains. Available in both official languages. Access here - English | French Pathfinder

On-demand training library and resources for women business owners ready to scale up their businesses and prepare for WBE certification. This program was upgraded and translated with resources being available in both official languages. Access hereEnglish | French

To all women in our community - on behalf of WBE Canada Team I wish you a happy International Women’s Day!

I invite you to explore this latest issue of WBE Canada Magazine dedicated to women making a difference in supply chains, to organizations championing womenowned businesses and to women business owners pioneering the change in Canada and beyond.

To your success,

Silvia Pencak President & CEO

WBE Canada (Women Business Enterprises Canada Council)

IN THIS ISSUE March 2024

Magazine Editorial Team

Silvia Pencak - President & CEO

Judy Carswell - Chief Editor

Alexandra Roy - Marketing Manager

Contributing Editors

Silvia Pencak, Judy Carswell, Alison O'Reilly, Jamie Crump, Jenna Ross, Cathy Rella, Marte Belisle, Emily Spensieri, Leigh McFarlane, Raheel Kamal

Designers

Grassick Graphic Communications www.GrassickGraphic.com

WBE Canada Contact Details

Editorial queries and submissionsmarketing@wbecanada.ca

General queries - concierge@wbecanada.ca

WBE Certification - certification@wbecanada.ca Corporate Membershipcommunity@wbecanada.ca Partnerships - partner@wbecanada.ca

©WBE Canada, March 2024 ISSN 2564-4491 https://wbecanada.ca

TheWBE Canada Magazine is a quarterly magazine designed to connect ourcommunities, empowerCanadianwomen entrepreneurs and inspireCanada’scorporateandgovernment organizations in theirsupplierdiversity initiatives.

To subscribe to the WBE Canada Magazine, click here .

3 MESSAGE FROM THE PRESIDENT & CEO By Silvia Pencak

5 CELEBRATING INTERNATIONAL WOMEN'S DAY 2024 Celebrating WBE Stories

6 Telling a Successful & Delicious Story

8 Creating Products with Purpose

10 From Passion to Success

13 WBE Certification Boosts Opportunity & Revenue

14 From Ashes to Success

16 Finding WBE Canada's Pathfinder

18 SASKPOWER’S TIER-2 DIVERSE SUPPLIER SPEND INITIATIVE: Advancing

Entrepreneurs and Inclusive Business Practices

CELEBRATING INTERNATIONAL

WOMEN’S DAY 2024 & WBE SUCCESS

This month we celebrated International Women's Day, recognized globally when we come together to celebrate the incredible social, economic, cultural and political achievements of women and girls throughout the world. It is a day of unity, reflection, advocacy, action and inspiration. Globally, the theme for 2024’s IWD is “Inspire Inclusion”. We know that when we inspire others

to understand and value women's inclusion, we forge a better world. When women themselves are inspired to be included, the results are not just a sense of belonging and relevance but a true sense of empowerment.

As WBE Canada celebrates all that International Women’s Day has come to embody, we are truly inspired at how far we have come in moving the needle on diversity, equity and inclusion. There are so many incredible achievements amongst Canada’s women entrepreneurs. As we reflect on International Women’s Day we invite you to share in the following stories of six innovative and successful Canadian women entrepreneurs who have aspired to their dreams with the support of WBE Canada’s Certification and Pathfinder programs.

TELLING A SUCCESSFUL & DELICIOUS STORY:

The Nova Scotian Cookie Company

The Nova Scotian Cookie Company was founded by Jenna Ross, a proud Nova Scotian and proud entrepreneur. Steeped in a tradition of heartwarming hospitality, the company was created as the perfect accompaniment to the warmth of Nova Scotia's welcoming culture. It stands as a testament to the company's ethos: "Give them our best!"

NSCookieCo shortbread cookies are “made and baked” in Nova Scotia and distinctly packaged, designed to be a “go-to” gift that visitors and proud ex-pats can take home as a gift or more often than not - just enjoyed for themselves. Each and every product sold contributes to causes and charities that make Nova Scotia a better place. In collaboration with social enterprise The Flower Cart Group, these uniquely Nova Scotian confections come to life. The Flower Cart Group, dedicated to promoting the participation of adults considered to have an intellectual disability through supported training and

employment, handles the making and packing of the cookies.

Recently Jenna Ross founder of The Nova Scotian Cookie Company traveled to Los Angeles to gift celebrities with her NSCookieCo Travel Suitcase at the DPA Pre Golden Globes Gifting Suite on January 5-6, 2024 at the Luxe Sunset Boulevard Hotel.

“It was a wonderful event which resulted in a lot of publicity including: AllNovaScotia.com article on the front page of the business section; radio promotion, News segments on both CTV and Global as well as NBC, Netherlands TV and Entertainment Today.” shared Jenna Ross, Founder, NSCookieCo.

The Nova Scotian Cookie Co. certified with WBE Canada in August 2023. "This certification underscores our commitment to excellence and women leadership in business," said Jenna. “Say ‘yes’ to opportunities and discover what is possible and open doors for your business.

For more information: nscookieco.com

Jenna Scotian

The company the shape

The goal Nova packaged made.

Jenna Ross is the Founder and President of The Nova Scotian Cookie Company.

company produces premium shortbread cookies in shape of a lighthouse.

goal of the company is to celebrate the love of Scotia with the world through this uniquely packaged product, so that as much social impact can be made.

Accelerating our journey of diversity, equity and inclusion

CREATING PRODUCTS WITH PURPOSE: Kootenay Knit & Apparel

Kootenay Knit designs and ethically produces or sources distinctive knitwear, headwear, apparel and accessory products. Spearheaded with passion by President Cathy Rella, Kootenay Knit strives to tell a story, speak to a purpose or support a cause. As a Canadian company with a strong history focused on local and community initiatives and as a WBE Canada-certified women-owned business since 2018, they are passionate about products that combine creative design and trending styles with function and meaning. They create “Products with Purpose.”

More than 10 years ago, Kootenay Knit, together with the Canadian Cancer Society (CCS) raised $1 Million for breast cancer causes with their distinctive “Pink Ribbon Mittens.” This year, Kootenay Knit has once again partnered with the CCS to re-launch The Pink

Mitten Campaign to support breast cancer research and support services. $2 from each pair of pink mittens sold will be donated to CCS with a minimum contribution of $30,000 in 2024. Pink Mittens are branded with the Canadian Women Brand logo.

Pink Mittens are available for Distributors, Retailers, Sponsors and Consumers to purchase by Pre-Ordering. Pre-orders began January 31st, 2024 and will be accepted until March 25th. Pre-ordered Pink Mittens will be delivered between August 15th and September 15th, 2024, just in time for October’s Breast Cancer Awareness Month.

“The Kootenay Knit team is thrilled to re-launch The Pink Mitten Campaign and work with the Canadian Cancer Society. We are passionate about supporting women causes

including this campaign and other giveback and community programs,” said owner and President Cathy Rella.

In addition to their ongoing partnership with the Canadian Cancer Society, Kootenay Knit was an official Olympic licensee and merchandise supplier; originator of Canada’s Vancouver Olympics “Red Mittens”; partner in MADD Canada’s Mitten campaign; supplier to the NHL Player Association’s “Hockey Fights Cancer” campaign, supplier to the “Show Your Stripes” campaign for Ronald McDonald House Charities and supplier of custom-made merchandise to Covenant House for their “Sleep-Out” campaign to raise funds to give kids safe shelter and opportunity.

To learn more or order online visit kootenayknit.com

Cathy Rella, owner and President of Kootenay Knit, began with her flair for design and creativity to start a uniquely Canadian headwear, knitwear and apparel business. For over 25 years, as a woman entrepreneur in a remote area of British Columbia, Cathy has been passionate about products that combine creative

design and trending styles with function and meaning. She has led the company with her values for women-focused, cause-based and purpose-driven initiatives.

Cathy has been a Certified WBE for 6 years and has appreciated the knowledge,support and opportunities received through WBE Canada.

The 2024 Pink Mitten Campaign

The Campaign

The Pink Mittens are Back!

The Pink Ribbon Mittens that were popular over a decade ago and that raised $1 Million for breast cancer causes are available again.

Kootenay Knit & Apparel has partnered with The Canadian Cancer Society (CCS) to support breast cancer research and support services.

Kootenay Knit is donating $2 from each pair of Pink Mittens sold to CCS, with a minimum contribution of $30,000 in 2024.

Pink Ribbon Mittens will be available for Distributors, Retailers, Sponsors and Consumers to purchase.

Help Us Make A Difference!

The Cause

The goal of the Canadian Cancer Society (CCS) is to unite and inspire all Canadians to take control of cancer. Their vision is to champion world leading outcomes in cancer prevention, treatment and support.

It is estimated that 1 in 8 women in Canada will be diagnosed with breast cancer in their lifetime.

Over the last 5 years, CCS has invested over $53 million in breast cancer research across the country. Today, 89% of women and 76% of men with breast cancer survive at least 5 years past their diagnosis. Notably, since its peak in 1986, the breast cancer death rate has been nearly cut in half.

"Funds raised by The Pink Mitten Campaign will provide important support programs and enable us to continue pushing the boundaries of breast cancer treatment, ensuring those facing the disease can live their lives as fully as possible.”

Mona Naghizadeh, CCS Corporate Partnerships

For more information visit cancer.ca

The Program

Distributors, Retailers and Sponsors can purchase Pink Ribbon Mittens by Pre-Ordering by March 25th

Additional mittens will be produced in limited quantities for in-stock inventory

Pre-Ordered Pink Mittens can be brandedⴕ with a Custom Woven Label with a company or event logo.

Pink Mittens will be available in market starting August 15th and Pre-Orders will deliver between Aug 15th and Sept 15th

Just in time for October’s Breast Cancer Awareness month.

MSRP: $24

Kootenay Knit Contribution to CCS: $2

The Company

Kootenay Knit is a certified Canadian Women-Owned Business and diverse supplier focused on products with purpose.

For over 25 years, the company has been producing distinctive, high-quality knitwear including official Olympic merchandise, custom-made products, branded merchandise and special products for cause and fundraising campaigns, such as these Pink Ribbon Mittens that raised $1M for Canadian Cancer Society.

“The Kootenay Knit Team is thrilled to re-launch The Pink Mitten Campaign and work with CCS. We are passionate about supporting women causes including this campaign and other giveback and community programs.”

Cathy Rella, Kootenay Knit Owner and President

CA#51502 US#52595

#20050511

FROM PASSION TO SUCCESS: SommEvents

Starting a business can be a stressful yet essential step for entrepreneurs who want to turn their dreams into reality. Since the age of 17, Marte Belisle has been passionate about wine. She fell in love with wine after a trip to Bordeaux, the magnificent French wine city and region, where her eyes were opened to the unique flavours, grape varietals, and the joy of sharing moments over a glass of wine.

During her spare time, Marte travelled the world, meeting people, learning what makes each wine region unique, developing her skills and dreaming of turning her passion into a business. In 201, following years spent in various careers including interior design and as sales manager for commercial fabric companies, Marte took the chance and started turning her dream into reality. In 2020 she launched SommEvents as a full-time business.

Early on, Marte recognized that diversification was essential for staying ahead of the competition. She developed a program that catered to both corporations and consumers, cultivating relationships

with both clienteles through the principles of trust and transparency. For the corporate facet of the business, SommEvents created wine experiences for team building, client retention and offering branded wine gifts. Consumer events are more intimate, curated events with wine and food pairings, providing a more interactive and fun experience. Marte has some concrete advice for those who want to create a business and succeed. Her greatest strength, which has brought her to where she is today, is her ability to sell a product and easily talk with everyone. Meeting clients and suppliers is something you have to inherently enjoy. One of her longest learning curves? Learning to delegate. The biggest challenge? Establishing the company and making it known in the marketplace. And that requires a substantial marketing budget which can be overwhelming and complex, but with motivation and creative ideas, goals can be achieved. Stress? It’s always present but it’s crucial to separate work from your personal life to avoid losing oneself in the business. And of course, a glass of wine helps!

Marte’s key advice to anyone looking to start a business is to develop plans—lots of plans. Plan your budget then be prepared to triple it. It always costs more than you anticipate. After you have covered all the details, leave yourself open to adapting as your market will drive the changes.

“Having support from groups of women who uplift and help each other's businesses grow has been immensely helpful. Being surrounded by a supportive community like WBE Canada’s Supplier Advisory Committee, being involved and taking advantage of all that WBE Canada offers to women entrepreneurs, has allowed me to progress and feel well-supported. Today, I have future projects that I hope will one day materialize: growing my company into a franchise and establishing it worldwide.” Marte Belise, Founder & President, SommEvents.

For more about SommEvents: www.sommevents.com

To connect with Marte: marte@sommevents.com

Marte Belisle | Following her passion for travel and wine, Marte has spent the last 3 decades studying wines around the world. Along the way she has also gone back to school to be formally trained.

SommEvents is not Marte’s first business but certainly the one she is most passionate about. Coordinating events, selecting wines and food pairing, creating new ways of presenting wine and sharing her knowledge with clients never feels like work for her. Niagara is the region she has come to know in depth over the last 20 years and although she makes her base there, no wine region is foreign to her.

Using all of her knowledge, Marte helps companies with client retention strategies using wine.

Life is a collection of moments….gather as many of the good ones as you can

For additional information please visit her website at www.sommevents.com

WBE CERTIFICATION BOOSTS OPPORTUNITY & REVENUE

HerBrand Consulting specializes in helping brands market more effectively with women, from research and strategy to final execution. The firm also recently launched a new division called HB Consulting that helps B2B brands stand out from a sea of sameness in the midst of what can be a very “dry toast” B2B space.

Taktical is a Montreal-based CX production studio and WBE Canada Certified diverse supplier, that uses Design Storytelling and Creative Production to bridge the gap between traditional marketing and the desired Metaverse through cinematic and interactive 3D content based on alluring narratives for the best ROI.

As a certified WBE for just over three years, HerBrand Consulting has been introduced and exposed to exceptional opportunities. During its first year of certification, the company was most excited about meeting and pitching corporate members, which took place during WBE Canada’s Meet & Pitch and B2B Matchmaker events. And while meeting corporate members was extremely exciting, HerBrand came to realize that meeting and pitching fellow WBEs was equally as exciting and fruitful. During its second year of certification,

HerBrand had the good fortune of meeting the team at Taktical during a Matchmaker event. Taktical’s expertise helped HerBrand secure new business – a global website project – with an existing client that it would not have been able to fulfill without this partnership – exciting indeed! The project was a success, which helped change the client’s perception of HerBrand, bringing additional opportunities to the forefront. HerBrand’s WBE certification is opening doors that have helped the company reposition itself for success and generate new revenue in unforeseen ways. Exciting and worth the investment!

For more information about HerBrand Consulting, contact Emily Spensieri at emily@herbrandconsulting.com

For more information about Taktical, contact Farinaz Farzadnia at farinaz@takticalstudio.com

FROM ASHES TO SUCCESS:

The Soap Company of Nova Scotia Ltd.

The Soap Company of Nova Scotia Ltd. located in Sherbrooke, Nova Scotia makes soaps, skin care and cleaning products that are so pure & gentle, they test them on their children. After a lifetime of chronic issues caused by synthetic ingredients & growing up with a dad who was even more afflicted by the same things, Leigh McFarlane was inspired to create simple, gluten-free, nut-free products that were both unscented (guaranteed!) & scented with essential oils. But her road to success has been faced with catastrophic challenges and incredible resilience.

In 2020 when the pandemic hit Leigh McFarlane and her team at The Soap Company of Nova Scotia dug deep and got busy, determined to not only survive, but thrive. Their growth plan was on track, it was November 22nd and over 30 retail orders were awaiting transport and 80 wholesale orders were being packed. Pandemic aside, they were on target to increase revenue by 1.25% from 2020-2022. Everything looked so promising.

After a busy day, Leigh wandered into the factory to discover the washer on fire. In no time, the inferno raged, made worse by the howling winds off the ocean and almost in the blink of an eye, 8 years of effort, the entire business and Leigh’s home were gone. What do you do? Dig deep. Make lists. Get busy again.

Like most small towns but especially in the Maritimes, the community gathered, ready to pitch in and offered practical support. Within 2 weeks Leigh and her team were making soap in a temporary factory, then moved to a 4,000 square foot space 2 weeks later. No looking back. In 2022 sales grew and they rebranded, launching beautiful new packaging at Toronto CanGift.

In 2023 sales continued to grow as they implemented a new strategic growth plan. They hired a business development manager, renewed online ads, and the full-time team grew to 6.

This past February, The Soap Company of Nova Scotia Ltd. became WBE Canada certified. Currently Leigh is participating in TAP - EDC’s Trade Accelerator Program as well as Supplier Diversity Mentorship programs with CWB (Canadian Women in Business) and WBE Canada. There is no time to be wasted as Leigh McFarlane plans the continued success of her company.

“Together with my incredible team we are growing this business with products folks rely on & trust, while creating jobs & contentment. We are reliable, resilient and ready to partner in shared success with both private and public sectors. Together we will help so many more folks feel great in their skin.”

- Leigh McFarlane, Founder & CEO, The Soap Company of Nova

Scotia Ltd.

Leigh McFarlane | Founder & CEO, The Soap Company of Nova Scotia Ltd.

Leigh is the creative force behind The Soap Company of Nova Scotia Ltd., which produces natural soaps, skin care and cleaning products that really work. Leigh believes every person has a right to feel great in their own skin. After a lifetime of chronic issues caused by synthetic ingredients, she was inspired to create simple, gluten-free scented and guaranteed unscented products. Sought out by folks suffering from scent and chemical sensitives, these products make a meaningful difference for those who must avoid synthetics. Leigh has grown her business with products folks rely on and trust.

Since being chosen for the Wallace McCain Institute's Entrepreneurial Leaders Program in 2018 she has continued to strive toward the goals outlined in the ONE Nova Scotia report by scaling her company, creating jobs and contentment with products so pure and gentle they are tested on children! Grandbabytested & Nana-approved.

FINDING WBE CANADA'S PATHFINDER PROGRAM: N2 Infrastructure Technologies Inc.

Raheel Kamal didn’t exactly start out to own a logistics company, let alone one that utilizes drone technology in Canada’s north. As an electrical engineer, Raheel served as General Manager in her family-owned business in India, eventually relocating to Saudi Arabia. With a passion for entrepreneurship and a desire to contribute to the world through cutting-edge technology, she connected with experts in the drone industry.

During the COVID-19 pandemic, Raheel recognized the pressing global issue of logistics, particularly in remote areas lacking reliable road infrastructure. She identified the northern part of Canada as an area significantly impacted by inflation, adverse weather conditions and limited logistical options and where daily supply chains and emergency services face formidable challenges. With a dedicated team of experts, she and her colleagues relocated to Canada with a goal to not only navigate the complexities of the logistics landscape but to elevate their business to new heights through innovation and excellence while aligning with global sustainability objectives.

With the technology side of her new business in place and final regulatory and licensing requirements being finalized, Raheel began looking to support her business development.

As a women entrepreneur, she discovered WBE Canada and attended the National Conference in November 2023. And found exactly what she was looking for - WBE Canada’s Pathfinder Program.

“After seeking out resources and support tailored to women entrepreneurs, I discovered WBE Canada and

recognized it as a valuable opportunity to connect with like-minded individuals, access resources, and grow my business within a supportive network. I decided to join the Pathfinder Program because of its reputation for providing comprehensive support and guidance specifically designed for women entrepreneurs. Recognizing the value of mentorship and tailored resources in navigating the challenges of entrepreneurship, I saw the Pathfinder Program as an ideal opportunity to receive personalized guidance, access to networks, and resources to accelerate my business growth and development.” - Raheel Kamal, Co-Founder & Director, N2 Infrastructure Technologies Inc.

To find out more about N2 Infrastructure Technologies Inc. visit: www.n2infra.com

If you are not yet ready to tackle the complexities of large corporate and government supply chains, join us in Pathfinder at: wbecanada.ca/pathfinder

Raheel Kamal | Co-Founder & Director, N2 Infrastructure Technologies Inc.

Raheel Kamal, a female entrepreneur hailing from India, initially pursued electrical engineering and later earned her MBA. Taking on the role of General Manager in the family business in India, she then ventured to Saudi Arabia for new opportunities. With a keen interest in the drone industry, Raheel decided to implement drone technology in Canada, particularly for logistics and supplies to remote locations. As Director and Co-Founder, she continues to lead the company’s efforts in leveraging engineering innovation to address critical logistical challenges, positioning N2 Infrastructure as a pioneering force in the evolving landscape of Canadian logistics.

SASKPOWER’S TIER-2 DIVERSE SUPPLIER SPEND

INITIATIVE: Advancing Women Entrepreneurs and Inclusive Business Practices

SaskPower is committed to a diverse and sustainable supply chain. Enabling the growth of our diverse supply chain allows us to secure the best value possible for our company, our shareholders, and our customers.

Embracing supplier diversity and inclusive business practices is integral to our procurement strategy. SaskPower is dedicated to advancing women entrepreneurs and seeks opportunities to enhance participation in our supply chain for diverse suppliers.

“Customers and suppliers are interested in how SaskPower is increasing its commitment to sustainability. We are focused on equitable representation and decarbonizing our grid. Initiatives like tracking and rewarding the inclusion of diverse subcontractors into our projects allow

our primary contractors and SaskPower to be better positioned to embrace a more sustainable future.”

-Rhea Brown, Executive VP Customer Experience and Procurement

In 2020, SaskPower expanded our supplier diversity program to include women-owned businesses as a diversity group we actively identify, support and report on. Within just two years, we incorporated evaluation benefits for women ownership in our competitive process to demonstrate a meaningful commitment to the value women-owned businesses regularly provide. Last year we extended the program nationally, becoming the first Saskatchewan-based corporate member of WBE Canada. Our program’s momentum is strong as we have surpassed our spend targets since the program’s inception.

These findings motivated SaskPower to implement a new initiative within our Supplier Diversity Program, a pilot for Tier-2 Diverse Spend. This means that since August 2023, SaskPower has incorporated additional evaluation criteria in our competitive procurements for major construction projects. Prime contractors are asked to provide evidence of a diverse supplier engagement strategy and a monetary target for diverse spend through the employment of diverse suppliers within their subcontractor roles.

Although we have seen positive results, we know there is still a lot of work to be done. We recently reviewed our supply chain development strategy and realized:

• Most of our diverse businesses are not bidding on competitive projects.

• Many diverse companies in our supply chain work with SaskPower as a sub-contractor.

• A significant number of these diverse sub-contractors were identified through our major construction projects.

“Tier-2 spend reporting does not replace contracting directly with diverse suppliers. Advancing underrepresented companies is important to SaskPower, and we expect it to be important to our prime contractors as well. We believe this program will influence how prime contractors allocate their resources on our major construction projects. This initiative signifies that expectation and introduces accountability while progressing SaskPower towards a more sustainable supply chain.”

-Alison O’Reilly | Specialist, Supplier Relationship Management & Program Lead for Supplier Diversity

Currently, the program includes three major construction projects: Ermine/Yellowhead Plant Expansion, Aspen Power Station, and Regina Operations Maintenance Complex.

This initiative prompted SaskPower to reconsider how we are communicating about this program. As a result, we are:

• Meeting with prime contractors to share our program objectives and offer support to help them meet their new contractual target for diverse spend.

• Sharing the list of projects that include the diverse spend requirement, as well as contact information with diverse suppliers, so they can begin building relationships with these prime contractors.

• Internally, we are meeting with our project managers to share the program’s purpose.

Our pilot is scheduled to be reassessed in August 2024. We will consider the program objectives, design, and outcomes. Adjustments may be made to improve the program or meet new objectives.

As SaskPower pioneer’s supplier diversity programming in Saskatchewan, our aspiration is to build a replicable program, inspiring other corporations, government agencies and Crowns to join us in advancing women entrepreneurs.

“SaskPower has received tremendous support on the expansion of our supplier diversity program to include women-owned businesses as well as the implementation of their tier-2 diverse spend reporting. These actions and others like them are being woven into our core strategy and processes at SaskPower and I expect that we will continue to advance.”

-Dan Irvine | Director Procurement & Contracts Management

WBE CERTIFICATION

ACCESS to local, national and global supplier diversity programs creating market advantage, opening doors to greater success

GROWTH through access to WBE Canada Toolbox, valuable resources, mentorship opportunities and development programs

SUPPORT network including partners, champions, events and opportunities designed to create opportunities and important connections

withJamieCrump

The Power of Ask

I wasn’t too far into my career before I discovered that I had a much better chance of getting the support and resources I needed if I took solutions into a meeting and not just my problems. Supplier diversity professionals are often asked what kind of help they need. Having something to ask for can be a true differentiator in your supplier diversity strategy.

Time and again, I see clients launch a supplier diversity strategy and take care to create information, deliver it to stakeholders, and provide data around the strategy overall. Yet, when asked how people can help, they have at best vague responses or at worst, no response at all.

The power of that message, so carefully crafted, is to engage others within the organization to take on some aspect of the strategy. But people can only help if they know how. If you can’t tell people how to engage and help, your message will soon be lost with the hum of other presentations that left them empty-handed, even if they were initially excited to help. So, here are a few tips.

First, remember that people almost always want to help. That willingness is often underestimated.

Social psychologist Heidi Grant, in her book Reinforcements: How to Get People to Help

You says that only 1 in 4 people will ask for help before they absolutely need it (translation: it may already be too late to meet the commitment because the person waited too long).

Whether it is fear of rejection, or that judgment will occur for needing help, or that professional stock will go down, people are reluctant to ask for help.

Next, remember those SMART (specific, meaningful, actionoriented, realistic, and timebound) goals you learned how to do? Well, requests work the same way. This also works when people ask how they can help. This is your core competency, and you are viewed as the resident expert. It is much easier to pitch to someone who knows what they need and has a plan to get there.

I urge clients (corporates and WBEs) to be prepared with 2-3 asks anytime they

meet regardless of who it is. If possible, I also encourage that one of those be an easy yes. Get people in the habit of saying yes to supplier diversity. That doesn’t mean you should request things just to request them, but people appreciate specific instructions.

Finally, Grant also says that people want to see or know the impact of their help. So often, we get the help and then we don’t follow up to let them know how their help impacted the result. Never underestimate a thank you that tells how the assistance helped in the overall strategy. Put this on the list of items you need to cover before you are ready for that next meeting, and you won’t regret it.

Til next time –

Jamie Crump, President of The Richwell Group

DISCOVER PATHFINDER

PRE-CERTIFICATION Resource Library for Women-Owned Businesses

wbecanada.ca/pathfinder

“BE BOLD, BE BRAVE AND BE YOU,” VIRTUAL GURUS FOUNDER URGES WOMEN TO BELIEVE THEY CAN DO IT.

When Calgary’s Bobbie Racette says that “resilience and passion” are essential for women entrepreneurs, you can believe her.

The founder and CEO of Calgary’s Virtual Gurus faced numerous rejections from the male-dominated VC sector when she tried to fund her HR tech firm. As an LGBTQ+, Cree Metis woman, Racette was passionate about building an inclusive virtual talent marketplace for everyone.

“I was turned down 170 times by investors and told that my business was not ‘scalable’ even though I had so many clients coming to my site. I turned those criticisms around to put ‘fuel on my fire,’’ Racette says.

As the first Indigenous woman in Canada to close Series A VC funding, Racette advises women to “be bold, be brave, and be yourself.”

FROM LAID-OFF TO LIFTING UP OTHERS

At the helm of a company classified as one of Canada’s top-growing 100 companies in 2023, Racette admits she never anticipated such success. The Virtual Gurus model came to her as she was cobbling together an income as a virtual assistant herself.

“I realized that I could build this into a massive platform and give meaningful work-from-home opportunities to others like me,” recollects Racette.

With that inspiration, Racette drafted the Virtual Gurus business model, by which the company finds and trains skilled ‘Virtual Assistants’ within Canada and the U.S. and, with its proprietary AI software - combined with efforts of the Virtual Gurus team - matches them with client companies.

Likewise, the VG On Demand app allows people to send one-off type tasks, as opposed to dedicated assistants.

H ELPING BUSINESSES SCALE

Initially focusing on executive assistants and general admin, Virtual Gurus expanded its services due to high demand from organizations. The company caters to various support needs, including bookkeeping, marketing admin, social media support, HR admin and more, allowing leaders to delegate tasks and focus on growth. The company is trusted by big names including IDEO, Mastercard, and The Scotiabank Women Initiative.

FIND BELIEVERS WHO REALLY SEE YOU

Racette credits Roynat Capital, a wholly owned subsidiary of Scotiabank that provides creative financial solutions to mid market companies, for aiding Virtual Gurus in meeting its 2022 funding targets. Roynat’s support was chosen over other financial institutions due to their market expertise, embrace of diversity and alignment with the company’s vision. Currently, Roynat and Scotiabank offer bespoke lending and business banking support through a dedicated Technology & Innovation Banking group.

Beyond financial support, Virtual Gurus is excited to join forces with The Scotiabank Women Initiative, a flagship program aimed at enhancing economic and professional opportunities for women and non-binary individuals. As part of this partnership, Virtual Gurus is proud to extend an exclusive discount on its services to participants of the program, fostering a commitment to empowerment and diversity within the entrepreneurial landscape.

Participation

Honoured to support Canadian WBEs

Proud supporters of Canada’s most innovative businesswomen and the ecosystem connecting the buyers anwd companies driving success with diversity and inclusion.

Women Business Enterprises Canada Council (WBE Canada) Announces Its 2024 Board of Directors

Janice Tee - Board Chair | Global Director, HR Systems and Programs, Magna International

Andy Thompson – Board Treasurer | VP, Network Infrastructure Transformation, Nokia

Christine Canning - Board Secretary | Managing Director, Supplier Relationship Management, BMO

Jen McAvoy - Chair, Certification Committee | VP, Client Engagement, Cotton Candy

Martin Grenier - Chair, Governance & Nomination Committee | Vice President, Procurement, Cogeco

Celso Afonseca - Chair, Business Development Committee | Manager Sustainable Procurement Program, Metrolinx

Daelan Burgess - Assistant Director of Global Supplier Recovery, General Motors LLC

Fatiha Senhaji - Vice President, Client Diversity, BDC

Geneviève Sharkey - Chief Procurement Officer, Purchasing and Materials Management Division, City of Toronto

Jennifer Cooke - Corporate Lead / Women in Trade, Export Development Canada, EDC

Krystal Van Westerop - District Vice President, TD Bank

Lina Porier - Senior Manager Procurement, Bell

Megan Quintin - Senior Director, Global Procurement, RBC

Meghan McNamara - Manager Procurement, TELUS

Michael Bourne - Senior Manager, Procurement Business Operations, Policies, Controls, Supplier Diversity and Ombudsman, IBM

Stephanie Khurana - WBE Representative Supplier Advisory Committee Chair | President, Netchem Inc.

Pamela Smith - WBE Representative Supplier Advisory Committee Vice Chair | President and Owner, Trend Collection and Bailiff Services Ltd.

The WBE Canada Board of Directors is instrumental in charting the strategic direction of WBE Canada with most members actively involved in Board committees including: Executive Committee, Certification Committee, Business Development Committee, Nomination Committee and Supplier Advisory Committee. Visit: https://wbecanada.ca/news-release/wbe-canada-announces-2024-board-of-directors/

THE NEW & UPGRADED PATHFINDER PROGRAM IS READY!

We are excited to present our recently upgraded Pathfinder program. For women-owned businesses, not yet ready for certification, Pathfinder provides you with the information and resources designed to help you prepare your business to scale up and to prepare for Certification. Pathfinder is a self-directed program. Subscribers have immediate access to the Pathfinder area in WBE Canada Toolbox with 24/7 access to training resources in categories like marketing, business growth and many others.

Get ready to move forward!

For more information about Pathfinder contact: community@wbecanada.ca Need help navigating Toolbox? Click Here

STRIKEUP CANADA CONFERENCE HIGHLIGHTS

We are happy to have been able to partner with StrikeUp Canada on their 2024 virtual conference to inspire women entrepreneurs!

››› Total Registrations: 4,615

››› Registrations from every province & territory + 33 different countries

››› 77% of registrants wanted to hear more about supplier diversity!

››› 87% of registrants were an entrepreneur or interested in entrepreneurship (vs a support organization)

If you missed our workshop - "Supplier Diversity Edge: Selling to Large Corporations and Governments" you can view the recording here.

CONFERENCE RECORDINGS

While our 2023 National Conference is over, you can now relive the moments through video recordings and photos. 2023 Conference resources are now available in the Programs & Resources section of our Toolbox and your access has been set up. If this is your first time logging into the Toolbox please scroll down for instructions.

You will retain your access for as long as you remain part of the WBE Canada Community.

Women-owned businesses, we see you.

You have goals. You’re driven to succeed. But you may also have barriers in your way. At TD, we see the full picture –because our Women in Enterprise Bankers look deeper. We can help you navigate the unique opportunities and challenges of leading or owning a business by o ering tailored financial advice, services, and solutions. Because we want to see your business thrive.

Hillary and Jennifer, TD Clients Owners, Toronto Kids Physio

Connect with our Women in Enterprise team today. www.td.com/wie

TD.WomenInEnterprise@td.com

Ready to help you move forward

*The TD logo and other trademarks are the property of The Toronto-Dominion or its subsidiaries

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UPCOMING EVENTS

March

March 13 - WBE Meet & Pitch - IT/Software/Hardware

March 14 - Lunch & Learn Webinar - Powerpoint Tips and Visualization by RBC part 2/2

March 26 - Fast-Track To Supply Chains / Voie rapide vers les chaînes d’approvisionnement: Toronto, ON in person

March 27 - Open Office Call - WBE

March 27 - Open Office Call - Corporate Member

April 3 - Lunch & Learn Webinar

April 11 - WBE Meet & Pitch - Construction/Property/ Management/Trades

April 16 - Supplier Diversity Day: Montreal, QC in person

April 17 - WBE Meetup: How To Navigate In-Person Events

April 24 - Open Office Call - WBE

April

UPCOMING EVENTS

May

May 1 - WBE Meet & Pitch - Coaching/Training/ Management Consulting

May 8-9 – Supplier Diversity Toolkit Workshop

May 14 – Supplier Diversity Day: Halifax, NS in person

May 16 – Supplier Diversity Day: Moncton in person

May 28 – Supplier Diversity Day: Regina, SK in person (TBC)

May 29 – Open Office Call - WBE

May 29 – Open Office - Corporate Member

June

June 5 - WBE Meet & Pitch - Industrial Manufacturing

June 11 - Supplier Diversity Day: Vancouver, BC in person

June 19 – WBE Meetup: Leveraging Toolbox

June 26 – Open Office Call - WBE

CALL FOR SPEAKERS!

We are currently working on the 2024 National Conference - save the date to join us as we celebrate our 15th Anniversary this November! Early Bird tickets will open in May. We're currently looking for speaker applicationsapply here.

For more events visit WBE Canada Events Calendar!