WBE Canada Magazine Issue 7 by WBE Canada

SHAWNA PEREIRA

Issue 7 | Fall/Winter 2022 PROCUREMENT CAN BE A GUIDESHOPPING2022BUSINESSWOMENEMPOWERINGWOMENTHEAGENTPOWERFULOFCHANGESCOTIABANKINITIATIVE:INHOLIDAY BIANCALATINA,BSQUARED

ANDTARACOCHRANE,WONDERKIND HEATHERSLOANANDENWEILI,HEALI MEDICAL CORP.

2022 NATIONAL CONFERENCE ROADMAP TO SUCCESS IT STARTS WITH US JOIN US NETWORK | LEARN | DISCOVER | CELEBRATE WBEconference.ca #WBEconference NOVEMBER 9-10, 2022 TORONTO CONGRESS CENTRE THANK YOU TO OUR LEAD SPONSORS

INISSUETHIS 4 MESSAGE FROM THE PRESIDENT 6 SHAWNA PEREIRA & TARA COCHRANE When Kindness and Perseverance Lead the Way 11 HEATHER SLOAN & ENWEI LI Function Meets Fashion 14 BIANCA LATINA: Branding with Purpose 17 2023-2027 STRATEGIC PLAN 22 WBE CANADA 2022 NATIONAL CONFERENCE: Roadmap to Success 25 BUYING WITH PURPOSE: Canadian Women Brand 29 HOLIDAY SHOPPING GUIDE 51 PROCUREMENT CAN BE A POWERFUL AGENT OF CHANGE 56 5 TIPS TO COLLABORATIONIMPROVERESULTS 58 THE IMPORTANCE OF LEADERSHIP IN ENTERPRISE CULTURE 60 THE SCOTIABANK WOMEN INITIATIVE: Empowering Women In Business 62 IMPORTANT UPDATES & UPCOMINGOPPORTUNITIESEVENTS Fall/Winter2022 Writers & Editors Judy Carswell, Silvia Pencak Contributing Writers Ann Gomez (Clear Concept Inc.), Anne-Marie Deslauriers (Delan), Jamie Crump (The Richwell Group), Jessica Grey (RBC), Lindsay Lapaquette (Collaborative Solutions), Madeleine Baker (TELUS), Scotiabank for Women Designers Grassick Graphic www.GrassickGraphic.comCommunications WBE Canada Contact Details Magazine contact - magazine@wbecanada.ca ISSN 2564-4491 TheWBE Canada Magazine is a quarterly magazine designed to connect ourcommunities, empowerCanadianwomen entrepreneurs and inspire Canada’s corporate and government organizations in theirsupplierdiversity initiatives.©️WBECanada, September 2022, Towww.wbecanada.casubscribetothe WBE Canada Magazine, click here

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 4

I am thrilled to share with you WBE Canada’s Fall/ Winter issue of the Magazine featuring some of our Certified Canadian WBEs in the Holiday Gift Guide. Check out some of the products and services they offer and stories they share - they might inspire some innovative gifts during this giving season. Join us as we share with you the importance of Canadian Women Brand and how you as an individual can make a difference for Canadian women-owned businesses.

Nothing makes me more excited than seeing our community come together and come up with creative partnership ideas. This is true about RBC’s recent collaboration with Clear Concept, a Certified WBE. You can read more about it in this issue alongside other inspirational articles like the recent initiatives for women entrepreneurs by Scotiabank and recent upgrades to the Supplier Diversity Toolkit program by Jamie Crump and Lindsay Lapaquette.

I hope you enjoy reading our Fall/Winter issue of the Magazine. Let us know your thoughts at magazine@wbecanada.ca

SUCCEEDING TOGETHER

SILVIA PresidentPENCAK&CEO, WBE Canada

See you in November!

Message from the President

WBE Canada recently went through a series of roundtable discussions and community survey evaluations to define the strategic direction of the organization for the next 5 years. The Board of Directors approved our new strategy this summer. You can learn more about it in this issue of the Magazine. I want to personally thank all who contributed with their input, feedback and recommendations - we heard you and we look forward to partnering with you as we strive to become a catalyst for change in supply chains in Canada and beyond.

As always, I invite you to explore our upcoming events and workshops - don’t miss out on these learning and networking opportunities. Join us this November at our 13th National Conference, our first “in-person” conference since the pandemic. This year’s event will feature inspiring sessions, Tradeshow and Excellence Awards as well as tons of networking opportunities. This year’s conference is the number one event for buyers looking to connect with Canadian women-owned businesses and WBEs seeking introductions to corporate and government supply chains.

Every day, Magna works to make the impossible possible – on the roads and in our communities. We are dedicated to supporting programs and organizations that make a difference in people’s lives and the world around us.

THAT’S THE .EXPORT IMPACT

Access the tools and market insights you need to confidently grow your business abroad.

Making possibleit

WHEN YOUR BUSINESS GROWS INTO A GLOBAL SUCCESS

Learn how Export Development Canada helps Canadian women-owned and -led businesses succeed on the world stage. edc.ca/women-in-trade

We are proud to sponsor WBE Canada dedicated to creating networking, training and promotional opportunities for Canadian women-owned businesses, buyers and leaders from large corporate and government organizations Together we can make it possible.

Visit

Shawna Pereira & Tara Cochrane

WHEN KINDNESS AND PERSEVERANCE LEAD THE WAY

Shawna Pereira and Tara Cochrane connected as they say - through cobblestone, fundraising and motherhood. It did not take long to realize they shared common values, life experiences and ambition. Their zeal for bringing people together, supporting entrepreneurs’ and thoughtful gifting inspired a business platform. With a combined fifteen years of experience in media arts and production, Shawna and Tara’s vision was to build a Canadian gifting company that embodied their values and would create a movement to spread kindness, support female entrepreneurs and give back to the

Wonderkindcommunity.isanonline

Their WBE certification back in 2019 was a step in the right direction. Wonderkind almost immediately caught the attention of the Staples Promotional Products team at WBE Canada’s annual conference in November of 2019 and within the next year and a half, the companies collaborated on corporate projects that would bring Wonderkind sales to the six figure mark and created an opportunity to ship gift sets to over five countries. The impact on Wonderkind and their women-owned suppliers was incredible and much appreciated. Their service was recognized by Staples Promotional Products resulting in the company being recognized as the “2020 Top WBE Supplier” at the 2020 WBE Canada’s Excellence Awards.

gifting service founded in March 2019 specializing in corporate and event gifting and featuring Made in Canada products from majority women-owned and female founded businesses across the country. The company offers gifting that thoughtfully caters to the individual preferences by personalizing the gifts. Launching their website in September 2019 Wonderkind created a customized quiz. The interactive “Gifting Quiz” is where clients have the option to take the quiz for themselves or the ability to gift a “quiz experience,” a 90 second personality quiz that the receiver fills in. When completed, the Wonderkind team hand picks and wraps the gift set according to the answers submitted. Every gift is thoughtful and personalized to the receiver. Corporate branding is unique to each organization and the results are thoughtfully curated gift sets delivered with a lasting impression and social purpose. Wonderkind creates a movement we can feel good about by supporting a circular economy, female entrepreneurs, creators and their charitable partners.

While online and corporate gifting remains their main focus, Shawna and Tara decided to test the waters with a popup location in downtown Toronto for Mother’s Day in 2022.

“After only one year of business, we were thrilled to have received the 2020 WBE Top Supplier Award. As a new business at the time and facing such economic uncertainty, this was a huge accomplishment for Wonderkind and the platform we were building. It gave us confidence that the work we were doing was not only important to us but it mattered to our partners as well.” Tara Cochrane

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 7

“I’ve always said love is in the details. When care is placed behind gift-giving, the receiver feels it and its value significantly increases” Shawna Pereira

The post Covid world has created incredible challenges for corporations, small businesses and especially for women entrepreneurs. The reasons are many, the stories are all too common and yet the successes embolden us all. Wonderkind opened its doors in late 2019 and by March 2020, everything came to a screeching halt. Many corporate offices shuttered their offices, downsized and focused on

They currently have gift sets in three of The Bay locations, with very specific seasonal gift sets curated and differentiated for each location. The future looks bright for this creative duo.

All gift sets are carefully hand packaged and shipped from their studio located in downtown Toronto. One of their recent adjustments has been with their signature wooden chests. While the chests were a key part of Shawna and Tara’s vision setting out, supply chain issues and shipping costs as a result of the pandemic world, have necessitated a creative review. In keeping with their sustainability mantra, they have come up with high-end,

“We are very proud that we truly started something from nothing. I remember sketching our signature Wonderkind Wood Chest on the back of some Christmas wrapping paper and 4 years later we are shipping gift sets around the world!” Shawna Pereira

whether your gift arrives in a wooden chest or newly designed, eco-friendly cardboard, you will never see cellophane. Number one rule!

There is a large and reverberating impact in corporate gifting. More often than not a business will have a large budget for gifting and extensive geographical reach, creating incredible exposure for the carefully selected suppliers that Wonderkind has chosen. When a corporation sends a Wonderkind gift to their clients, they know that sustainability and social purpose are key factors in those selections. Wonderkind collaborates with over 100 + small businesses across Canada ranging from candle makers, glass blowers and artists to skin care manufacturers and food producers.

Wonderkind is in the business of creativity. Their studio has also hosted hands-on workshops and small events. Field trips and experiences with the team and getting “outside the walls and minds” to attend workshops, speaker series, and fundraisers fuel the juices. Giving back is part of Wonderkind’s mission and they currently partner with three Canadian charities, Second Harvest Food Rescue, Opportunity International Canada and Dress for Success Toronto. An annual donation is made to each charity.

“Connection is inherently tied to giving – the giving of time, energy, and sometimes, gifts! Enabling people to enhance their connection with friends and loved ones through thoughtful, Canadian-made gifts is rivaled only by Wonderkind’s commitment to giving back to the community. It’s something I’m fiercely proud of and can’t wait to evolve.” Tara Cochrane

WHEN KINDNESS AND PERSEVERANCE LEAD THE WAY continued...

For more information - www.wonderkind.ca Instagram - @wonderkind_inc

Shawna Pereira

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Covid hitting them with a new reality - , their overhead, including their workshop/warehouse in Toronto and inventory was huge and like so many businesses, without a full year of revenues they did not qualify for government Covid Assistance. Covid allowed Tara and Shawna some time to review and re-assess - as they call itlightbulb twisting time. The increasing cost of buying Canadian and skyrocketing transportation costs are making the delivery of jam from BC and handcrafted items from New Brunswick to their warehouse in Toronto challenging to say the least. Yet, these two bold female entrepreneurs are up for a challenge - turning their unwavering commitment to only sourcing from Canadian women-owned businesses into a non-negotiable aspect of doing business at Wonderkind. In spite of all the odds stacked against them, Shawna and Tara are committed to building a business with purpose.

“My superpower is Faith. I have to believe that things work out…even if it isn’t always the result I expected (or wanted)”

What’s on the horizon for Wonderkind? Aside from being determined to get their “tech” in order, Shawna and Tara continue to look for the best from Canada’s unlimited pool of incredible, innovative women entrepreneurs, paying their success forward and growing Wonderkind’s foundation. Wonderkind’s export business throughout North America and globally continues to grow and most recently they were nominated for a Gifting Award in the TheirUK.legacy?

Gifting with purpose. That gifting “something” isn’t good enough – thoughtful gifting with intent to last and be loved and appreciated becomes the standard in the corporate world.

FUNCTION MEETS FASHION

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

pain creams. At the same time Li was speaking to competitive dancers and basketball players who wanted both injury prevention and the ability to return to their sport quicker. The result of their collaboration was Heali Medical’s first product: HEALI Tape, an Infused Kinesiology Tape that has 2 natural ingredients infused directly into the tape (Menthol and Magnesium) providing the added benefits of pain relief and recovery in addition to stability. Enter the second important component of their product development… their combined fondness for fashion. Their goal was to take the functionality of the tape to the next level and incorporate “style”. The result was a sports injury

Friends for more than 15 years, Heather and Li had shared patient success stories, discussed innovative healing treatments, health and wellness must-haves and their dream, their own business. Heather Sloan is a chiropractor, and EnWei Li a practitioner of traditional Chinese medicine. Combining their names, HEALI Medical was born. Now they needed a product. After a ski injury, Heather needed a solution that would provide both stability for her knee and pain relief for her muscles. Regular sports tapes provide stability but are unable to stay sticky and adhere to the body with the use of

and perfect their formula, and more importantly, create the strategy to manufacture and go to market

Heali Medical was founded in 2020 by the two entrepreneurs who shared a passion for health, wellness, fitness, and active living without compromising on style and personal expression.

HEALI focuses on improving the approach to injury prevention, rehabilitation and pain relief. Coming up - you can watch Heali Medical pitch their business on this Fall's season premiere episode of CBC's Dragon's Den scheduled for October 6th at 8pm ET. While we can’t disclose the result of their pitch, we

“We are proud to be 2 Canadian women of ethnic diversity who created this product to help people”

product that not only worked but was visually “cool”. “Function meets Fashion” just made good sense. Today there are 10 fashion-forward styles of HEALI Tape with more products set to launch.

Their first big triumph came when they participated at a major trade show with big box retailers for health, wellness and first aid and won first prize. A subsequent article in the Drug Store News helped them to successfully acquire their first big account Today Heather and Li are being purchased and/or trialed by many professional sports teams both in Canada and US as well as Olympians, amateur athletes and performers from Cirque du Soleil. They are also working with pharmacy, health and wellbeing outlets to bring Heali’s products to store shelves to augment their established and growing on-line business

Heather and Li will tell you that their business and product did not happen overnight. In fact, HEALI was born in August 2020 during the Pandemic… a challenging time for any business let alone a start-up. Lengthy lockdowns where medical practitioners could not see patients, and knowing that people coming out of the pandemic had health, healthy living and at home fitness top of mind, meant they had time to create the business, talk to athletes and sports enthusiasts and perfect their formula, and more importantly, create the strategy to manufacture and go to market.

wanted to introduce this Canadian women-owned company to our community and get you excited about watching it unfold at Dragon’s Den this fall. Stay tuned!

“Gaining credibility as a new company is never easy, it takes a lot of hard work,

FUNCTION MEETS FASHION continued...

- Heather Sloan and EnWei Li

GETTING FROM “THEN” TO “NOW”

Heather Sloan / En Wei Li

HEALI is based in Toronto and HEALI Tape is Health Canada and FDA approved as well as CE approved and is sold in North America and Europe. For more information about HEALI Medical and HEALI Infused Kinesiology Tape: www.healimedical.com; Instagram:@healimedical, (Facebook: Heali Medical, TikTok: healimedical)

“Gaining credibility as a new company is never easy, it takes a lot of hard work, persistence and a never wavering belief in your company and its mission”

Heather Sloan / En Wei Li

MAKING IT WORK…

Even though HEALI Medical has only been WBE Canada certified for a short time, it has helped bring credibility to their business and to instill confidence in customers that they are reliable and honest. They have been able to use their certifications to start discussions and conduct business with large multi-national chains that know the value of being certified. As WBEs, access to major corporations will be key as Heali Medical looks to expand into Corporate Gifting with their "Fit Boxes”, adding another layer of exposure to their branding and bringing their unique take on health, well being and active living to corporate culture.

WBE CERTIFICATION AND CANADIAN WOMEN BRAND

As founders, Heather and Li bring to the table complimentary, yet, very differentiated skill sets that make them complete and well rounded. Being good friends as well as business partners that share similar views on life and health and maintaining a healthy work-life balance enables positivity and resilience. Key is their ability to work together, using their different skills to solve the myriad of challenges that face a new business without becoming disillusioned. They make it work. As women entrepreneurs Heather and Li have found that there are many like minded women in business willing to lend a hand or an ear, share their experience and mentor those just starting out. They encourage any female business owner to leverage this pool of supporters and advisors. Down the road, they also intend to “pay it forward” and help the next round of women entrepreneurs where they can.

“We hope to one day be role models for other women to follow their dreams. We hope HEALI can be remembered as a company that creates products that can change and improve people’s lives. Better Health. Better Solutions. Better Ways.”

Their first big triumph came when they participated at a major trade show with big box retailers for health, wellness and first aid and won first prize. A subsequent article in the Drug Store News helped them to successfully acquire their first big account. Today Heather and Li are being purchased and/ or trialled by many professional sports teams both in Canada and US as well as Olympians, amateur athletes and performers from Cirque du Soleil. They are also working with pharmacy, health and wellbeing outlets to bring Heali’s products to store shelves to augment their established and growing on-line business.

“A portion of all HEALI sales go towards supporting like-minded charities to bring about a global shift towards better overall health. Each year we contribute to a charity that reflects these goals supporting physical and mental well-being.”

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Heather Sloan/ En Wei Li

“Bringing ideas on paper to life is very exciting. This industry allows me to do this every day” Bianca Latina

Today, BSQUARED offers the most comprehensive worldwide supplier base, distribution and fulfillment capabilities in Canada and the United States. Promotional Products represent the most direct and tangible means of impacting employees, consumers and clients. BSQUARED is dedicated to thinking outside the box, working to design custom products that tell a company’s story and creating digital solutions to help manage e-commerce company shop pages which includes warehousing and distribution.

Having grown up first in South Africa, and then as a young bi-racial child in Canada, Bianca Latina will quickly tell you how proud she is of the continuing efforts to ensure diversity, equity and inclusion in corporate culture and the commitments being made to ensure DEI plays a significant role in business. It’s an integral part of BSQUARED’s vision to ensure ethical procurement factors into every aspect of their manufacturing practices, especially overseas where suppliers must have their certification and compliances in order. As shipping issues have impacted her business, solutions were developed, including the manufacturing of goods in Canada. Yes, it may cost more but products are created, clients are satisfied and having a garment or

At college, Bianca studied marketing in both the entertainment and fashion fields. But running her own business was always the dream and in early 2020, BSQUARED was born, two weeks before the pandemic hit. BSQUARED is a Promotional Marketing Service with a fanatic focus on customer branding experience. They provide branded merchandise, promotional products, banners & displays, uniforms & apparel, kitting and fulfillment as well as e-merchandise support for its clients.

remain resilient and innovative and not lose sight of their hard work. Bianca and her team refused to give up and instead used the pandemic “down time” to get their business in order, and especially, get creative so when things began to return to “a new normal” they were ready. During the past two years, Bianca and her team decided to become intentional about the impact their company makes in their community, purposefully choosing to work with smaller diverse vendors and clients, even if it occasionally meant higher costs or deferring some payments.

BRANDING WITH

Bianca Latina:

“My Superpower? Problem Solver. Somehow, someway we get the job done” Bianca Latina

When the pandemic struck, BSQUARED suddenly was faced with the reality that their newly launched business was stalled and their carefully secured customer base no longer able to support their product lines. Branded goods, ordered and ready to ship were no longer leaving the warehouse as events were shut down, employees began working from home, and marketing strategies on hold. The world basically came to a halt. As so many womenowned businesses did, they re-grouped and pivoted, manufacturing and distributing PPE (personal protective equipment) to keep going. As well, they added additional services that they discovered were needed during the pandemic such as kitting and fulfillment. A huge nod to their determination to

Bianca Latina, Founder and CEO of BSQUARED, a WBE Canada certified company, is no stranger to adversity and challenge. Born in South Africa during Apartheid, Bianca, a bi-racial child born to her Italian father and black South African mother, watched her father arrested numerous times just for being with her mother. As a baby her mother had to pretend that she was the Nanny. When she was just four the family fled to Canada and freedom.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

One of BSQUARED’s most important initiatives is eco sustainability. They realized that many clients, especially because of the pandemic halt, and often as a result of re-branding initiatives, had large quantities of new, unused branded merchandise sitting around. Instead of having hundreds, if not thousands of pieces end up in landfills, BSQUARED came up with ways to either reuse the garments or work with organizations that will recycle in a sustainable way. A recent project had more than 350 brand new branded backpacks returned by the client, logos removed and then donated to a not for profit for underprivileged students. All free of charge.

As part of their social responsibility, BSQUARED made a commitment to support the BlackNorth Initiative. BNI is committed to the removal of systemic racial barriers negatively affecting the lives of Black Canadians. Their mission is to end anti-Black systemic racism throughout all aspects of Black lives by utilizing a business-first mindset, with a commitment to increasing the representation of Black Canadians in the boardrooms and executive suites across Canada. When BlackNorth Initiative was looking for a distributor for its branded apparel, Bianca immediately knew this was a priority project and today BSQUARED handles all their branding needs and manages their e-commerce

Bianca’s legacy dream - “Through adversities and challenges, she led with kindness and got the job done.”

BSQUARED’sstore.keyto

WITH PURPOSE

success is to always be moving forward, the relentless pursuit of keeping up with current trends, always looking for the next innovative product, and working closely with their clients to ensure that as their marketing strategies continually evolve, so does their messaging. BSQUARED’s Team is truly Multicultural, Multilingual and Diverse.

product manufactured on home soil goes a long way in ensuring satisfaction not just with clients, but with the team. Out of today’s supply chain woes has come a new direction and hopefully more and more products can be sourced in Canada. The goal is to regain control of fabrication and hopefully have as many products as possible made in Canada.

Bianca’s key piece of advice to women business owners just starting out is “prove your doubters wrong”. Don’t be afraid to reach out to experienced peers in your industry for advice. And continue to develop yourself. She soaks in every piece of advice from successful people - using podcasts as a source of learning and motivation. Bianca Latina is a believer in building a strong tight team and watching her team grow. Taking pride in their work is a huge motivator to push her to be a better leader and help them reach their best potential.

ACCESSCONNECTIONSGROWTH

BSQUARED was WBE Canada certified earlier in 2022. As a young business owner, Bianca looks forward to the opportunities WBE certification offers by opening doors to potential clients, and especially the many networking events such as Matchmakers and the upcoming National Conference in November.

For more information about BSQUARED: www.trybsquared.com; Instagram: @trybsquared

Everything You Need to Grow Your Business is Right Here

Become WBE Certified Today!

Bianca’s favourite quote: “A winner is a dreamer who never gives up” - Nelson Mandela

WBE Canada understands the importance and impact supplier diversity can create in communities across Canada and our desire is to accelerate and enhance this transformation through our work and collaborations.

WBE Canada’s Board of Directors Approves 2023-2027 STRATEGIC PLAN

WBE Canada is committed to building communities that choose collaboration over competition and care over biases. Our communities join us in our values as they also choose to showcase Leadership, Innovation and Integrity through their products, services and behaviours.

CORE VALUES

LEADERSHIP

We build trust through responsible actions and honest relationships

After months of input collection, evaluation, brainstorming and conversations, WBE Canada’s Board of Directors is happy to present its Strategic Plan for the upcoming 5 years. While you can see all the updates on our website, we want to share the key points of our 2023-2027 Strategic Plan and take you behind the scenes of some of the important conversations that led to the updated outlook for WBE Canada in the post-pandemic world.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

INTEGRITY

MISSION

We commit to building strong and communitiescaring

Madeleine Baker, Board Chair, WBE Canada Silvia Pencak, President & CEO, WBE Canada

To empower and facilitate the success of women-owned businesses with equitable access within supply chains to drive innovation, social value and economic growth in communities across Canada.

VISION

While WBE Canada has always partnered with both sides of supply chains - buyers and suppliers throughout its existence, this is the first time we are including this collaboration in our Mission Statement. Our primary focus continues to be on supporting Canadian Women Business Enterprises, yet we also understand that more support for purchasing organizations will result in more accelerated and impactful opportunities for our WBEs.

INNOVATION We continue to learn, improve, and innovate with audacity

To build and grow a strong Canadian ecosystem that connects women-owned businesses to procurement opportunities through advocacy, certification, development, and promotion and helps corporations & governments to deliver on their supplier diversity commitments.

Corporate Member organizations and Canadian WBEs need to continue to join forces in innovative ways and support efforts through continual improvement in their own businesses, communities, and organizations. Our passionate Board Committees are already identifying metrics associated with the Plan’s goals and reporting mechanisms to keep our community informed and hold us accountable to achieving our goals.”

“

STRATEGIC PRIORITIES

02 PRIORITY 2

WBE Canada plays an important role in the Women entrepreneurial ecosystem ensuring that supply chains are diverse and inclusive while also being a champion of transformation across the industries. Continued efforts to remove barriers and standardize supplier diversity reporting will remain an important focus for WBE Canada in the upcoming years.

said Silvia Pencak, President & CEO of WBE Canada. “And one that I see will position us to be among the world’s leading organizations making a difference for women entrepreneurs. I look forward to working with our community and partners on activating this Plan.”

“

Upholding the highest WBE certification standards continues to be an important focus at WBE Canada. In addition, we want to ensure that categories of interest are represented in the Canadian WBE Database with corporations and governments having an easily accessible, solid pool of ready-to-buyfrom suppliers.

PRIORITY 1 through advocacy and support

WBE Database Development

WBE Canada’s Board of Directors recognizes the opportunities and risks surrounding supplier diversity and women entrepreneurs in Canada. The Board’s commitment to the organization is to continue being a catalyst for change in supply chains and committed to inclusion, recognition and development of more Canadian women-owned businesses.

This year, we have taken time to capture feedback from a breadth of stakeholders and build a robust plan that is impactful, ambitious, and reflective of our core values. This Plan can not and should not be accomplished by WBE Canada alone,” said Madeleine Baker, Chair of the Board at WBE Canada.

“This is a bold plan,”

While many Canadian WBEs are already delivering products and services to large corporations and governments in Canada and abroad, it is imperative that the pool of WBE suppliers continues to grow, evolve, and women-owned businesses are able to continue delivering on some of the most lucrative opportunities in supply chains with excellence and increased capacity.

to propel business growth and improved capacity to support corporate needs

On behalf of the Board of Directors we would like to thank 200+ individuals who contributed to this renewed strategic direction of WBE Canada - Corporate Members and WBE representatives.

Special thanks to the Committee Chairs and Committee Members who reviewed and processed all the information solidifying it into a future outlook for supplier diversity and women entrepreneurship in our country. In alphabetical order - Alison Hernandes (Staff Shop), Andy Thompson (Nokia), Ashlee Froese (Froese Law), Christine Canning (BMO), Hannah Keip (ArcelorMittal Dofasco), Janice Tee (Magna Int.), Jen McAvoy (Cotton Candy), Jennifer Cooke (EDC), Jennifer Menard (Staff Shop), Jennifer Schrock (CDW), Katia Dedovic (SCKD Inc.), Kiruba Sankar (City of Toronto), Laura Didyk (BDC), Louise Fogharty (BDC), Mariam Saad (TELUS), Marte Belisle (SommEvents), Martin Grenier (Cogeco), Maryse Benhoff (BG Communications International Inc.), Michele Leduc (ZIP Communication), Mike Pacholok (City of Toronto), Pamela Smith (Trend Collection And Bailiff Services Ltd.), Paule Grenier (ELAM), Rahmat Fashanu (DCM), Stephanie Khurana (Netchem Inc.), Tatyana Pena (Accenture).

Now that WBE Canada has a solid plan in place for the upcoming years, the hard work begins. We will need talented, committed people from diverse backgrounds, and deep partnerships with others who share our vision of more inclusive supply chains. We hope you choose to join us on this journey. For more information visit

Thankwww.wbecanada.cayouforyourcontinued

dedication, collaboration and support as we transform supply chains, impact women-owned businesses and their communities across Canada.

PRIORITY 3

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 03

In order to continue being a catalyst for supply chain diversification in Canada and beyond, it is imperative that WBE Canada continues to uphold the highest standards of service delivery and pursues continual improvement and modernization across its operations.

PRIORITY 4

Madeleine Baker joined TELUS in 2016 after relocating to Vancouver and after a decade in Procurement, recently moved to the Business Solutions team. She currently leads activities related to Product Lifecycle Optimization including migration of all business customers from legacy products and services to TELUS PureFibre® network and third wave solutions. She recently finished her MBA as part of the TELUS program in partnership with UVic. Within the TELUS Procurement team, Maddy supported a breadth of spend categories and strategic programs. Prior to joining TELUS, she held progressive roles within GlaxoSmithKline in Europe and North America, where she ultimately held the role of Head of Procurement, United States. She is a strong advocate for women and supplier diversity, and is proud to be Chair of the WBE Canada Board of Directors. There is a strong commitment within TELUS towards Supplier Diversity, and a recognition that our program delivers an improved and innovative customer experience by taking proactive steps to provide equal access to a supply base that reflects the diversity of where we live, work, and serve.

VIRTUALB2B MATCHMAKER MATCH. CONNECT. GROW. Connecting Canadian Certified WBEs with Corporate & Government Organizations October 12, 2022 Registration is OPEN to Certified WBEs and Corporate Members REGISTER NOW! VIRTUALB2B MATCHMAKER MATCH. CONNECT. GROW. Connecting Canadian Certified WBEs with Corporate & Government Organizations October 12, 2022 Registration is OPEN to Certified WBEs and Corporate Members REGISTER NOW!

Silvia Pencak is the President & CEO of Women Business Enterprises Canada Council (WBE Canada), a Canadian non-profit organization that is opening doors for Canadian women-owned businesses to corporate and government supply chains. Silvia has more than 20 years of leadership experience in the nonprofit and business environment, leading transformational projects and teams. Her diverse international background spearheading successful initiatives gives her a wealth of experience to lead supplier diversity to its next level to ensure continued growth and success of Canadian Women Business Enterprises. She is a member of the Advisory Committee to the PSPC Minister and advisor to other leaders across Canada and various industries, tirelessly advocating more opportunities and better support for Canadian women-owned businesses in Canada and globally.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 21

Sobeys Staples ProductsPromotional

CORPORATE MEMBERS

Properties Development Canada Post

CBC Radio Canada

ManulifeMagnaLear

Accenture

City of Brampton

MLSE

BrookfieldBMOBGIS

Scotiabank

Merck

Grand & Toy

CDWCBRE

THANK YOU FOR YOUR SUPPORT!

WBE Canada is able to fulfill its purpose only because of our Corporate Members. WBE Canada Corporate Members represent organizations committed to purchasing from Canadian Women Business Enterprises (WBEs). This listing is current as of August 31, 2022.

DentonsDCM

BellBDC

PROCUREMENT CHAMPIONS

Sun Life TD TPSToyotaTELUSBankPromotions & VersacomUPSUniversityTurnerIncentivesConstructionofToronto

ORGANIZATIONS COMMITTED TO SUPPORTING SUCCESS OF CANADIAN WOMEN-OWNED BUSINESSES

GovernmentGM of Canada

Nokia

E.S.FoxDesjardinsLimited

PortPepsiCoofVancouver

RogersRBC

NovaBus Ontario GenerationPower

ArcelorMittal Dofasco Babcock

These organizations have supported WBE Canada for 10+ consecutive years and are fully committed to advancing Canadian WBEs through procurement.

City of Toronto CMHC Cogeco Colliers Project Leaders

Cotton Candy CTDI

Harrison Muir Home Trust

CIBCCHEPCGI

HydroHSBC IESOIBMHyundaiTech

EricssonEDC FullLine GenumarkSpecialties

ABC Technologies

Feel the warmth of the WBE Canada community. Our conference is where competitors meet to exchange ideas to support Canadian women-owned businesses. Our event is where connections happen on a human level. We are in it together. We all join forces to make a difference in our economy and communities across Canada. Join us to meet movers and shakers in supplier diversity and to build strategic alliances for your business or organization.

To learn more and register visit www.wbeconference.ca

For more information please visit telus.com/procurement or email us at supplierdiversity@telus.com

Sample products featured during the Tradeshow at WBE Canada 2019 National Conference.

CELEBRATION OF EXCELLENCE

B2B NETWORKING

WBE Canada’s National Conference is the event that constantly evolves as does our community.. This year we can’t wait to be together “in-person”, enjoy serious and not-so-serious conversations and get back to creating successes together. There is something for everyone so come ready to win.

We continue to launch programs to provide equal access to a supply base reflecting the diversity where we live, work and serve.

TELUS is focused on strengthening our strategic relationships with suppliers while innovating to improve our product and service offerings to enhance the customer experience.

Much is happening in the supplier diversity space in Canada. We will recognize the biggest accomplishments and celebrate successes in supplier diversity and the women entrepreneurial community. Join us to hear the stories and be inspired by exceptional achievements and commitment to excellence.

COMMUNITY CONNECTIONS

Transforming procurement and supply chain operations.

GOOD FOR BUSINESS

DIVERSIFIES YOUR POOL OF SUPPLIERS

A strong, successful, independent woman entrepreneur sends a positive message to young women as they develop their leadership skills and map out their futures. But further, womenowned businesses give back to their communities, mentoring, volunteering, sponsoring programs and initiatives helping us raise healthy and strong youth, support the sick and elderly, and tackle the most difficult challenges in the communities. Buying from women-owned businesses is in a way putting money back into the economy - and allowing it to stay in the local economy - right where it will make the biggest impact.

Buying with Purpose: Canadian Women Brand

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Buying from women is good for your business! Including women-owned businesses in your supply chain makes your supply chain diverse and inclusive which in turn results in increased customer satisfaction, higher revenues, better employee retention, more robust supply chains, and increased access to new markets. With an innate sense of innovation and problem solving, they have a remarkably faster turn-around time, are more flexible to making changes or tweaks midway if required and are not afraid to try new things!

There is an unparalleled opportunity to unlock economic growth by supporting women entrepreneurs. Supporting Canadian womenowned businesses and tapping into the immense potential that they have, could re-energize Canada’s economy and its businesses, adding about $150 billion in incremental GDP by 20262

Buying from women-owned businesses makes your supply chain diverse and inclusive. It gives you an additional pool of suppliers who traditionally don’t have visibility or access to your business or organization - ensuring that you benefit from the best products and services available. By working with a women-owned business you also showcase your company’s commitment to supplier diversity, working with small and local businesses and furthering economic growth in local communities.

Women-owned businesses in Canada are growing at a rapid pace and are becoming increasingly prominent, with a 30% increase in women-owned businesses in the last ten years1, and statistics clearly show the huge impact that they have on Canada’s economy. However, time and again, the question arises ‘Why is it important to support Canadian women-owned businesses?’

GOOD FOR THE ECONOMY

When you buy from a women-owned business, it enhances the economic stability of their families and communities. They are able to create jobs, grow wealth, and give back in so many ways.

Women-owned businesses are creative, agile and innovative. Supporting women-owned businesses helps in making our markets more competitive, interesting and unique. They are also known to think differently and have a unique perspective which can lead to more creative energy which, in turn, leads to improved problem solving. Startups owned by women tend to be more creative and employ a diverse workforce.

During the pandemic, the creativity and innovation of women-owned businesses has been proven repeatedly. Women-owned businesses made quick decisions, changed the way they interacted with their customers, switched to online shops, revamped their manufacturing processes to develop PPEs and

In fact, over half (55.0%) of businesses majorityowned by women introduced new ways to interact with or sell to customers to adapt to the COVID-19 pandemic, compared with 49.7% of other businesses. Furthermore, over one-third (34.0%) of businesses majority-owned by women reported that they modified their products or customer services to adapt to the pandemic, compared with over onequarter (27.4%) of all businesses in Canada3

Visiting and supporting women-owned businesses can make more of an impact than you know. Today, women entrepreneurs are transforming economies, but they can only do it with your support. Which leads us to our second most commonly asked question, ‘How do I support women-owned businesses?’

other essential products and just stayed strong and firm in their resolve to continue and succeed.

BUYING WITH PURPOSE continued...

PROMOTES INNOVATION AND CREATIVITY

able to fuel your level of impact, you will be integral in making a difference and helping our women entrepreneurs grow and succeed. Start today!

a move to a formal supplier diversity program. Utilize your department budget to buy from Canadian business women, look for “Canadian Women Brand” logo for your personal or family purchases.

1 Statistics Canada, Labour Force Survey, Employment by class of worker The Power of Parity: Advancing Women’s Equality in Canada; McKinsey & Company, June 2017 Impact of COVID-19 on businesses majority owned by women, May 2020 - Statistics Canada

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

PARTNERING TO BUILD CAPACITY: Atlantic Canada Mentorship Program 2022-2023 WBE Canada and The Centre for Women in Business are launching their mentorship program designed to support women-owned businesses in Atlantic Canada Applications are currently being accepted for Corporate and WBE mentors and Atlantic Canada WBE mentees BENEFITS OF BEING A MENTOR… BENEFITS OF BEING A MENTEE… • Increase your network of Canadian women-owned suppliers • Advance Supplier Diversity in the Canadian landscape • Enhance your skill set and resumé • Pay It forward - your expertise is helping WBEs develop and succeed • Opportunity to be coached by both corporate leaders and experienced WBEs • Expand your professional network • Get tips on how to scale your business and succeed • Learn how to perfect your pitch and be effective in meetings LEARN MORE **SPACE IS LIMITED - 10 MENTEES PER COHORT** 1. September 2022 to January 2023 2. February 2023 to July 2023 3. September 2023 to February 2024 COHORTS

Click

Shop with Purpose - Buy Canadian Women Brand

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 Holiday

on buttons and images throughout the guide to access your products and specials. 29

COM UNIK

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ourOneStopProfessionalSh o

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Prime Signs & Promotional Ltd.

Behaviour prediction is the new HR technology. As 93% of communication is non-verbal, being able to decode it is a super power. For the holidays, COM UNIK offers you a 25% discount on its training in interpersonal communication and human behaviour prediction. NASA uses this model to give Astronauts tools for stress management, self and other management. It is chosen around the world by other giants like Apple, the White House and Microsoft. For leaders, we offer a time savings of 5 hours per week guaranteed.

Save 10% on your head wear order of 25 or more pieces!

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Blume is what happens when you pair the benefits of the wellness aisle and the experience of a café. We are re-making your favourite café lattes with the magic of superfoods. Our blends are dry superfood powders that are certified organic, refined sugar free and low or no caffeine. Some of our best sellers include Matcha Coconut, Salted Caramel and Oatmilk Chai.

Use promo code SUPER15 at checkout to get your exclusive WBE offer. ca/ Charmaine Hammond International Inc.

Kim Neeson Consultancy

But what’s your plan for the future of you and your business? The time to begin thinking about the next chapter is now.

Talk with Kim. She’s no ordinary coach/consultant. She’s an entrepreneur with decades of lived experience who created a stepby-step plan for her own exit. Claim your special!

“Begin with the end in mind.” ~ Stephen Covey,The 7 Habits of HighlyEffective People

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Blume

Difficult conversations, differences of opinions, workplace stress - all are a reality of working on a team. Now more than ever the skills of collaboration, conflict resolution and resilience are required to help teams work better together through changing and challenging times. Her book “Working Better Together” by Charmaine of Hammond International Inc. (WBE Canada Certified business) takes you through tips, tools and approaches to some of the most important skills in leading teams and the human side of business.

Message Charmaine to receive your free book and complementary strategy call. Visit Charmaine online or email directly at charmaine@charmainehammond.com

As a successful WBE entrepreneur, you began with the seeds of an idea that has flourished into a thriving business. You’re also someone who has vision and an eye to the future.

D I S C O V E R O U R F A M I L Y ’ S A R T S T U D I O !

Give the unexpected this holiday season with thoughtful, purposeful products that you and your customers can feel good about giving and getting. The Botanical Paperworks Holiday Idea Book is filled with dozens of ideas. From handmade soap gifts to seed paper holiday cards that grow — each piece is an opportunity to connect with your clients and customers in an eco-friendly and memorable way. Enjoy discovering, sharing, and planting joy this holiday season!

Looking for ways to thank your customers – show appreciation to your team – celebrate your successes? Image Group can supply everything from cozy fleece blankets and thermal mugs to wireless speakers and tech accessories - all branded with your logo or message.

Check out our look book for more product ideas

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SAVE TIME ON HR COMPLIANCE

Compliance Works is an online legal information platform created by two lawyers to make HR compliance fast, easy, and accessible.

Start your Free Trial TODAY!

Offering 20% off Our Sacred Essentials when you use promo code WBE20-HOL2022.

Launch Sept 10, 2022

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Use the code WBECanada for a 10% discount.

Colour Alchemist Canada

Compliance Works

Vivala

HYPERCONNECTIVITY3StepRecruitment Inc.

a 15% fee for your first permanent hire with 3 Step Recruitment.

Fall in love with the sweet smell of warm vanilla during your morning shower. The Vanilla Chai Shampoo Bar from Upfront Cosmetics creates an abundant lather that is pH-balanced to be gentle, non-irritating and safe for color-treated hair. Each bar replaces up to 3 bottles!

Embracing Differences Together

By leading with our values, beliefs, and extensive experience, our staff is empowered to achieve their fullest potential. As proud members of WBE, 3 Step’s goal is to continually break workplace barriers for women and Offeringminorities.WBEmembers

Vivala develops products and services for what could be called digital well-being. Our goal is to help communities develop healthy digital habits. We offer conferences, workshops, and personalized training to help bring awareness and reduce digital distractions in the workplace. We help organizations put in place certain internal procedures in regard to the right to offline moments and global digital well-being within their teams. We offer you a 10% discount on our conference called Raising awareness about hyperconnectivity. Contact us through our website to get more information.

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As a female owned Recruitment firm, we strive to be leaders in diversity and inclusion. We partner with clients with the same mind set and same values. We hire and foster entrepreneurs and provide the freedom to make this opportunity what they want from it.

Upfront Cosmetics Inc.

Perfect for Holiday personal and corporate gift-giving, we invite the WBE Canada Community to Shop our Knitwear Collections including Canada-Made, Eco-Friendly and Artisan hats, mitts, scarves and socks and Save 15% when you use promo code WBE2022Holiday at checkout.

Kootenay Knit & Apparel

2. Give the gift of choice - with Raised80s your clients and employees can select their gift in a custom online shop.

Raised80s

1. Support small, diverse and ethical vendors and spend your dollars responsibly.

Order your Box today: l80s@raised80s.com

Gift Differently This Holiday Season

Three reasons to choose Raised80s:

How do you show your clients and employees that you appreciate them AND spend your dollars responsibly? Raised80s offers unique, personalized and useful gifts that they will love and remember.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

3. Save valuable time. Let us handle it. It’s our job and we do it well.

The Good Tee

It's never too early to start planning for the holiday season.

Taktical Studio Inc.

A brand is more than a logo. It’s a colour, a collection of fonts, a DNA and a thick Brand Guide to protect its identity. Copy is also a crucial part of the brand’s personality. Yet, so often, we see French translations with no consideration to the brand’s tone and manner. A brand is a business. And words are an investment with great returns. To get you going on the right track for your brand’s translated copy, ZIPCOM is delighted to offer a $100 discount to all WBE certified suppliers and members on a translation to French project.

Our premium quality fashion basics for men, women and kids are made from Certified Fair Trade Organic Cotton. Use promo code WBE20 and enjoy 20% off site wide, now until Dec 31st 2022 (excludes bundles).

Thinking about XR this Festive Period? Creative Tech solutions for the holiday season?

ZIP Communication

According to a Salesforce report, the rising living costs and shipping delays will cause buyers to start holiday shopping earlier this year. Use XR and cinematic interactive 3D content to engage, inform and entertain customers in your physical locations while bridging the gap between traditional marketing and digital era.

The Good Tee, a Fair Trade Certified B Corporation, is on a mission to humanize the fashion industry by celebrating the good humans in the supply chain that make our sustainable t-shirts. We ensure a fully transparent supply chain, ethical working conditions, and sustainability in manufacturing our products by being fully involved in the process from seed to shelf. When you wear The Good Tee, you'll look great while helping to ensure and celebrate the freedom and dignity of the makers

Talk to the Taktical experts and boost your holiday sales this year with Taktical’s customized XR solutions; contact us at info@takticalstudio.com and book a meeting today!

Use coupon code WBE20 to unlock our holiday special.

Enjoy 20% off our health products from 16th to 30th September 2022 (excluding flagship products, Canada Gem: Real • Dual-Extracted Wild Chaga Capsules, and Real • Unique NMN 12000mg Youth Fountain Capsules).

REAL HOUSE CANADA

No matter what you're looking for, we have something for you, from health supplements targeting specific health concerns to our Beauty Secret® series designed for women and Daily Defense series developed in response to the pandemic, our pharmaceutical scientific R&D team has developed a comprehensive range of product line to meet your needs. We want to help you be the healthiest version of yourself!

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

ONE WOMAN, ONE SHOP AND A WHOLE LOT OF BUTTER

Mary Macleod's Shortbread

To this day, we still do things her way: happily crafting small-batch, all-butter shortbread by hand using only simple, premium ingredients. Now a second generation (daughter-in-law Sharon Macleod), woman-run bakery, celebrating 41 years in business. As a special offer to the WBE Canada Community, save $10 off your order of $40 or more with the code: WELCOMETOMMS at checkout.

BECAUSE GIFTING MATTERS.

Joy and butter make everything better. Mary Macleod believed it, and we’re pretty sure you will too. When Mary opened Canada’s first shortbread bakery in 1981, she did it with an uncompromising commitment to quality and unconditional love of real creamery butter.

Concrete Global Ventures Ltd.

Our newly launched Concrete Creative Studio in downtown Edmonton is where your brand building journey starts. Contact us today.

Apply promo code WBEHOLIDAY at check-out.

Canadian, Indigenous made, organic skin balms and bath soaks. Featured on The Social, Marilyn Denis, Hello Canada. Get 10% off (volume discounts for corporate orders available). More than a moisturizer, Satya provides fragrance-free, natural skin balms for your stressed and irritated skin. Used for face and body including around eyes and lips. Satya helps retain moisture, reduce flaking, cracking, roughness and itching while restoring suppleness to dry, damaged skin.

Building brands like froxbox for over 30 years through creative design and development, digital production and content, events, product design, and market development.

Satya Organics, Inc

International Name Plate Supplies Limited

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Browse our “bespoke bridal gowns and accessories at www.froxbox.co and enjoy 10% off our holiday special when you use promo code CGWBE22.

Corporate Decals, Product Labels and Name Plates. We offer a complete range of name plates, serial plates and decals to satisfy your identification needs and can add most any data you require in a number of forms. Choose between: Desk and Door Name Plates, Custom Safety Labels & Regulatory Tags, Decals, Equipment Logos, Identification Logos, Serial Number Plates, UID Labels, Bar Codes, Instruction Labels, Warning & Danger, Product Identification Labels, Vinyl Decals, Reflective Decals and Product Identification Decals.

Whatever your print needs we do it all except for paper. Use coupon code WBELabels

Free shipping on orders over $500 as part of the holiday feature. Please contact us for further details.

Give the gift of fresh air to your people. Origen Air builds the most aesthetically pleasant, plant-based air purifier ideal for offices, restaurants, schools, resorts, conference centers and more. Plug in and enjoy the Oasis. Get a 5% OFF to lease or purchase a Pinnacle™. Contact success@origenair.com

*Shipping fee valid up to $100 CDN

provide the backend support with training, making sure orders are on time, full time service.

This season Wonderkind Gifting is here to make your gifting wishes come true. From our limited-edition holiday collection, custom pairings and virtual gifting experiences we have a gift package for your brand to sparkle this season! Every gift set is hand wrapped, and products are thoughtfully selected from over 100+ women-led businesses across Canada.

Denny's Dealer Services

We represent reconditioning products for vehicles, Protective Coatings (corrosion) and janitorial line of offerings. Master Agent for a large North American supplier.

Origen Air

Some of our products are eco-friendly, green, ease of use, private branding, Shampoos, waxes degreasers to corrosion protection anything to recondition a vehicle.

Wonderkind

Use Promo code WK-WBE22 at checkout for *Free Shipping for online orders. Canada wide shipping until December 31, 2022.

Plant base and mineral janitorial products anything to clean and Weprotect.atDDS

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 41

Cuivres d’Art Albert Gilles Inc. (Copper Art Studio)

95 years of creative art! Our family has been creating works of art in embossed or enameled copper since 1927. A know-how and savoir-faire perpetuated by 5 women of the Gilles family. Bringing this noble metal to life, we shape decorative pieces for homes, design unique jewelry, create personalized promotional gifts and achieve special orders for cities and companies. We invite you to choose your gifts for your family or employee and take advantage of our special 10% discount WBE offer.

Ethical Digital

Use this exclusive WBE promo code for ONE PARTICIPANT FREE to become Social Media and Well-Being Certified.

Use promo code CuiWBE22

Soperceptions.ZIPCOM is delighted to offer to the first 3 callers one hour of brand consultation with Michele, our president.

ZIPCOM is a creative shop, specialized in strategic brand identity, advertising, design and creative translation. Great creative gets people to stop, look, read and remember. Great creative delivers on specific marketing objectives. It has the power to put a brand in the basket of shoppers. It can turn numbers around. Change

Are you looking to reach your EDI and ESG goals in your communications? Do you want to prepare your staff for the risks associated with social media? We’ve created an online certification for socially conscious individuals and groups committed to making the internet a better place.

Coupon Code: WBEFREEBIE

ZIP Communication

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 43

Whether you prefer our tiny tea lights, our big pillars, or our tall and playful cones, we have a candle to fit your style and needs. Perfect to warm your spirit as the days get cooler and the ideal gift for those you love.

Interested in custom merchandise? Visit www.trybsquared.com and use code: WBESQUARED for an extra 10% off your order

Our favourite time of the year is quickly approaching! We love to help our clients select the best custom gift during the holidays whether it is for employees or their own customers.

BFactory

What is your ideal Holiday Gift? How about treating your staff, colleagues, and friends with a meaningful VIV Coaching Gift Card to show your care for their personal and professional growth. This gift card can be used to redeem or discount for VIV coaching sessions. VIV focuses on four dedicated coaching areas: Diversity, Equity & Inclusion; Change Management; Sustainable Development and Leadership Coaching.

At BSQUARED, we strongly support women-owned businesses, have over 10+ years of custom branding experience and offer the best kitting + fulfillment services to make your job easier during one of the busiest times of the year.

We are committed to helping brands think outside the box.

BSQUARED

For more information and to redeem your Gift Card visit us online.

VIV Coaching

Use Coupon code WBE2022

All our candles are hand-poured with locally sourced beeswax in SainteAnne-de-Bellevue, Quebec. Save 15% on our entire line of candles, now through December 24th with code WBE2022. Visit our website at bfactory.ca.

Are you ready for new results in your business? The last two years have proven that Mindset is vital for resilience in your business strength and personal wellbeing. Invest in your professional and personal growth this Holiday Season for the most ROI and Recognize Your Potential. Take charge now and create the future you want!

Be deliberate with your strategies and get this ‘Executive Coaching Package’ of 6 private sessions for only $940 for certified WBE’s. Claim your special now and get ready to achieve your goals and success - from Information to Transformation - with Your Co-Creative Partner, Floria!!

Anicka Newell 2 x Olympian

Use Coupon code: WBEholiday22 Enter promo code: WBE to get 30% oﬀ on your purchase FOR RELIEFPAINANDFASTERRECOVERY Infused with Menthol and Magnesium

Recognize Your Potential by Floria

BG Communications

Got Pain? Want Faster Recovery?

Include code WBE10 in your request and receive 10% off your first project with us.

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Use promo code to order HEALI today : “WBE” to get 30% off.

At BG Communications, we don’t just translate words. We interpret ideas and harness the power of languages to reach our clients’ communication goals and provide the understanding they need to grow and prosper internationally, all while offering an outstanding customer experience.

Try the world’s FIRST Kinesiology tape infused with Magnesium and Menthol

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Kim Neeson Consultancy

Talk with Kim She’s no ordinary coach/consultant She’s an entrepreneur with decades of lived experience who created a step by step plan for her own exit Claim your special!

“Begin with the end in mind.” ~ Stephen Covey, The 7 Habits of Highly Effective People a successful WBE entrepreneur, you began with the seeds of an idea that has flourished into a thriving business. You’re also someone who has vision and an eye to the future.

But what’s your plan for the future of you and your business? The time to begin thinking about the next chapter is now

Office Ergonomics Assessment (Virtual)

HelloInfo

HelloInfo offers custom actionable insights on your competitors, customers, or markets, using primary and secondary research methodologies. For Holiday 2022, HelloInfo is offering 10% off strategic research services purchased by March 31, 2023. Information is power, get a leg up on your competition.

We can provide a professional assessment of an employee’s office workstation (either residential or in the workplace) that is performed by a health practitioner to correct identified Ergonomics hazards. The Ergonomics assessment will address the employee’s Ergonomics needs which may include, functional abilities and limitations, symptoms, personal characteristics, identifying and assessing Ergonomics hazards, tasks or risk factors that may impact the employee’s workstation Ergonomics. Holiday price of $295 per workstation assessment, represents a 16% discount over our usual fee.

Please email assessment@santecirclehealth.com by January 31, 2023 with code WBE-ERGO

® / ™ Trademark(s) of Royal

Learn about our Supplier Diversity Program at rbc.com/sourcing/supplierdiversity

Strengthening our economy through supplier diversity

VPS109980 128113 (05/2022)

Inclusive procurement practices strengthen local economies, forge new business opportunities and create value for communities. That’s why we developed the RBC® Supplier Diversity Program in 2004.

Our goal is to advance equality of opportunity for women, BIPOC, LGBT+, persons with disabilities, service-disabled and veteran-owned businesses by promoting an inclusive supply chain and levelling the playing field for diverse suppliers. Bank of Canada.

Learn about our Supplier Diversity Program at rbc.com/sourcing/supplierdiversity

Strengthening our economy through supplier diversity

Inclusive procurement practices strengthen local economies, forge new business opportunities and create value for communities. That’s why we developed the RBC® Supplier Diversity Program in 2004.

Learn about our Supplier Diversity Program at rbc.com/sourcing/supplierdiversity

Inclusive procurement practices strengthen local economies, forge new business opportunities and create value for communities. That’s why we developed the RBC® Supplier Diversity Program in 2004.

“Sixty to 70 per cent of every dollar spent with a diverse supplier goes back into that community. What that tells me is procurement can be a powerful change agent," says Jessica, who defines

PROCUREMENT CAN BE A POWERFUL AGENT OF CHANGE

Access to opportunity is something Jessica thinks a lot about nowadays as a leader on RBC's global procurement team, which helps the bank achieve strategic objectives of maximizing the value of third-party supplier engagements, valued at $8.8 billion in 2021. Jessica's role allows her to see how the bank's buying power supports diverse suppliers and, in turn, strengthens local communities.

BUILD NETWORKS, GAIN MOMENTUM

“One of the challenges all diverse suppliers face is access to networks. But when you have a diverse supplier champion, like RBC, that makes introductions into the company, well that's golden" says Ann, whose business has grown to 18 people. “Once introductions are made, it's up to me to demonstrate the value we bring to the table. But the opportunity to pitch is all that we're asking for."

Crazy. It's the word Jessica Grey remembers using to describe her parent's decision to leave Jamaica for a new life in Ottawa. And that was even before January's frigid winds greeted her family on their first day in their adopted country.

“They were driven by a quest for a better education and careers for themselves and their children," recalls Jessica. “Canada was the gateway to those kinds of opportunities."

ACCESS TO OPPORTUNITY

diverse suppliers as businesses 51 per cent or more owned by a member of a traditionally underrepresented or underserved group including women, LGBTQ+, BIPOC, people with disabilities, veterans and, in the U.S., qualifying small businesses.

Ann Gomez knows all about the transformational power of accessing opportunity. The founder of Clear Concept Inc., a training organization that helps people do their best work through productivity, high-performance teaming and wellbeing programs, has worked with RBC for 15 of the 18 years her firm has been in business.

Jessica Grey, Associate Director, Supplier Diversity RBC Ann Gomez, Founder, Clear Concept Inc.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 51

'PROCUREMENT CAN BE A POWERFUL AGENT OF CHANGE'

CREATING VALUE FOR DIVERSE-OWNED BUSINESSES

Clear Concept's founder offers another example. “We used to only provide training in a workshop format, which made it hard to scale across a large organization," explains Ann. “A team at RBC helped co-design a new model, effectively one-to-many, which not only allowed us to scale up but also make it more accessible to companies of all sizes. Their productivity program has been rolled out across the bank's retail network, as well as other organizations across the country. I wholeheartedly believe that RBC has helped us step into our vision for what we're trying to achieve as a company."

value for companies owned by underrepresented or underserved groups. For instance, the bank leads various mentorship activities to help entrepreneurs gain access to new business opportunities, or skills to succeed over the long term, such as financial planning workshops for women entrepreneurs.

But even as Procurement evolves the diverse supply strategy, the bank looks for other ways to create

Efforts to diversify corporate supply chains are gaining momentum as part of a larger global response to address systemic racism. RBC, which first began to focus on diversifying its supply chain in the early 2000s as a way to support Indigenousowned businesses, recognizes more progress is needed. For instance, 25 per cent of Canadian companies had no formal supplier diversity program in place, and more than 10 per cent are still in the initial stage of initializing one according to one research paper.

The bank is on a 'permanent campaign" to identify and include eligible businesses in its supplier diversity program, which currently includes more than 4,000 certified suppliers. Yet the bank's access to such companies is far greater through its partnerships with diversity councils and other business associations to help eligible suppliers gain greater access to competitive bids. To accelerate the bank's efforts around the world, the number of these partnerships has grown from four to 12 since 2018. The bank also embeds supplier diversity considerations into day-to-day procurement activities, and includes supplier diversity goals in the procurement activities to inspire progress.

A number of bank executives have also put up their hands to coach these entrepreneurs. Jessica recalls one occasion when a senior leader invited attendees at a diversity conference to call her if they needed help with their sales pitches. “That said a lot about the connection between the bank's diversity agenda and its procurement efforts," says Jessica. “We want to build capabilities — and create opportunities — to strengthen communities."

“A big part of why RBC exists is to help communities prosper, so in a sense, we are simply embedding our Purpose into our sourcing tools and strategy," says Jessica. “We know there are many diverse suppliers like Clear Concept, who may be one opportunity away from reaching their full potential. Helping them access it is good for their business, and more broadly, our society."

“Thousands upon thousands of businesses simply don't have experience accessing opportunities to major companies. And so they struggle to grow. RBC's strategy is to help level the playing field in every market we operate in," explains Jessica.

Ann Gomez is a productivity and leadership consultant and the founding president of Clear Concept Inc. She is also the best-selling author of The Email Warrior: how to clear your inbox and keep it that way. Ann and her team are passionate about helping busy people, like all of us, find more time in our days. Ann is an engaging and inspiring speaker, with compelling insights about productivity and leadership. Ann works with clients across various industries, including law, finance, healthcare, and consumer goods. She is also an active blogger and is often sought out by the media for her wise, no-nonsense approach to taming work and overload.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Jessica Grey is an Associate Director, Supplier Diversity RBC.

In her current role, Jessica works with a team of Procurement Professionals, across the globe, leading programs such as Supplier Diversity, Learning & Development, and manages the governance process for a variety of Global Procurement Policies and Procedures.

Jessica firmly believes that inclusive procurement practices strengthen local economies, forge new business opportunities and create value for communities. Her goal is to advance equality of opportunity for women, BIPOC, LGBT+, people with disabilities, service-disabled and veteran-owned businesses by promoting an inclusive supply chain and leveling the playing field for diverse suppliers.

Equality is a powerful multiplier of innovation and growth. It inspires creativity and a sense of belonging. At Accenture we’re committed to championing a culture of equality where our people are empowered to be their best, professionally and personally. Because as equals, anything is possible. Learn more at accenture.com/equality

Equality drives innovation

Over the past two years, the conversation around supplier diversity and the importance of inclusive procurement, its impact in helping alleviate supply chain disruptions caused by the global pandemic and the resulting opportunities provided within Canada’s diverse supplier network, has captured attention even beyond corporate and government walls.

Get the SUPPORT your Member Organization needs Start Your Journey Today!

SUPPLIER DIVERSITY TOOLKIT

WBE Canada designed the Supplier Diversity Toolkit as a step-by-step guide to help corporations and governments implement their supplier diversity programs and initiatives. Available to all Corporate Member organizations at no cost (membership has its benefits), this core training combined with Supplier Diversity Accelerator (personalized

Not a Member? Join our community to speed up implementation of supplier diversity strategy in your organization and tap to the tools and resources designed with you in mind.

NEW! Training Resources to help kickstart your supplier diversity program NEW! Communications Module to help improve your internal & external communications Hear from corporate & government organizations about their Supplier Diversity journey

conversations designed to review best practices and solutions to barriers

After just one year, WBE Canada redesigned the Toolkit adding a brand new “Communications” module designed to help supplier diversity practitioners build program awareness internally and externally while overcoming resistance with ease. The new module is available to all Members in our Toolbox along with other tools and resources.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Peer-to-peer

consulting and advisory services) simplifies supplier diversity for speedy adoption.

TIPS TO COLLABORATIONIMPROVE RESULTS

Active listening requires the full presence of both parties. Have you ever been talking to someone at a party, and you realize they are only half listening to you as they scan the room to see if there is someone better/ cuter/higher up the ladder etc. to talk to? Active listening means you are giving that person your undivided attention, asking questions, and seeking to understand.

Jamie Crump & Lindsay Lapaquette

At this year’s Supplier Diversity Toolkit Workshop, one thing we looked at was how to better collaborate with internal stakeholders who live with procurement results. These people can do so much to champion supplier diversity efforts across an organization. To get you thinking about the topic, WBE Canada asked this year’s speakers Jamie Crump and Lindsay Lapaquette to share five tips that will improve collaboration efforts and results.

Collaboration is a business term that can mean a lot of different things to different people. But what is it really? How do you know if you are getting the best results? How can you improve the collaborative effort at your company?

Collaboration and consensus are two different things. Getting the best ideas and getting everyone to agree. Consensus feels good, but let’s face it – expecting everyone to agree about every decision can be a recipe for disaster. Collaboration gets things done. Give everyone the opportunity to be heard, then have a process for making decisions and moving forward.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Jamie Crump is President of The Richwell Group, LLC, a global consultancy in sourcing and supplier diversity. She is a recognized global thought leader and speaker on both topics and consultant to WBE Canada’s Membership programs including its Accelerator Program and Supplier Diversity Toolkit Workshops.. Crump is also the author of Backstage Pass: Pulling the Curtain back on the Business of Supplier Diversity.

Words don’t always land as intended. Perception is 9/10’s of the law. You may have a photographic memory, but if the person you are speaking to doesn’t feel heard, it isn’t going to count for much. Clarifying intent and being open to feedback about the impact of your words are an important part of collaboration. This is especially true as we conduct more business online. Encourage feedback often

Leave your ego at the door. The main strength behind collaboration is that you can bring together a group with diverse talents and experiences who can come up with the best ideas. If everyone is going to be comfortable bringing their best to the table, there is no room for the competition of whose idea it was, why a suggestion will never work, or which part of the solution (yours) is most important.

It can be messy, but in a good way. A lot of ideas get talked about. There may be some healthy debate on what the right answers are. Someone will eventually have to decide on what is going to happen next (see tip #1 above). For a “shortest distance between two points kind of person” it can seem like a lot of excess dialogue. Fear not. Not only will the results be better, but everyone who collaborated will have learned so much in the process that they will do an even better job next time.

Lindsay Lapaquette, M.Sc.(A), owner, Collaborative Solutions applies her expertise in the neuroscience of communication to help managers foster an environment of trust and respect so that everyone can bring their best selves to work. Lindsay brings extensive experience in emotional regulation, traumainformed de-escalation, cultural proficiency, collaborative problem-solving, and mental health to her work. As a consultant to WBE Canada, Lindsay has most recently been instrumental in the expansion of Supplier Diversity Toolkit and Workshop with a brand new Communications module.

• Is genuine and honest

• Knows how to trust and delegate tasks to their collaborators

The Importance of Leadership in Enterprise Culture

• Is impartial towards all employees

Anne-Marie Deslauriers, President & Founder, Delan

A corporate culture does not happen on its own. The leader is responsible for a lot. Today's leaders must listen and show empathy. They also must make sure to promote the values of the company and set an example daily. This will allow them to support their legitimacy with their teams and increase the trust and commitment of employees.

• Is empathetic, open and always listening

Nowadays, and even more with the current context of labour shortages, it is essential for companies to develop a good organizational culture and have a positive work experience to attract and retain the most talented employees.

A good leader:

• Can create a healthy and harmonious environment where it is good to work

• Trains and supports employees to improve their skills.

A corporate culture is about creating a harmonious, collaborative and trustworthy workplace that allows people to work together to develop innovative ideas.

Candidates prefer working for employers who have a good reputation and are known for their values, fairness, flexibility, the quality of their leaders and the opportunities for career progression they offer.

There is no denying the role of leaders in developing a good organizational culture.

One of the key elements of a good enterprise culture is the leadership style.

• Understands the vision, mission and objectives of the organization in order to better transmit them to their team

• Leads by example

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 58

Today's companies need effective leaders who can build a good employee experience and who drive employee engagement and well-being, essential elements of a strong company culture. Soft skills have also become an essential skill for managers, as important as their business knowledge or their technical skills.

Leadership has a very important effect on company culture. Indeed, effective leadership will influence and strengthen organizational culture in the Organizationalworkplace.

A good organizational culture therefore makes it possible to attract happy employees who will be excellent ambassadors and who will help to spread the good reputation of the company, which will allow it to attract more talent.

Ann-Marie Deslauriers graduated in Management from Concordia University, Anne-Marie has more than 25 years of experience in the field of IT and high technology recruitment. Recognized for her human qualities, her dynamism and her determination, she knew how to stand out and grow her business over the years. Involved in the community, she actively participates in the activities of WBE Canada, WeConnect International, CCMM, RFAQ, AQT and Réseau Action TI. In addition, AnneMarie Deslauriers received the Women Business Enterprises Canada (WBE Canada) Award of Excellence for the 2021 President’s Award category.

DELAN - IT Talent Hunters is a Quebec family-owned business that has specialized in recruitment for the technology industry in the greater Montreal region and throughout Quebec for more than 25 years. DELAN is a women-owned enterprise, certified by WEConnect International and WBE Canada, and is one of the rising stars of the Palmarès des entreprises québécoises au féminin 2022 from Première en Affaires magazine. It is with great pride that we won the WBE Canada’s 2021 President's Award as well as Top Recruiter 2020 and 2021 award in the Montreal Agencies category www.delan.qc.ca

culture is essential in a company, it plays a major role in employee engagement, profitability and business success.

Satisfied employees at work with a high level of engagement and a strong sense of belonging are among the benefits of a strong company culture.

The Scotiabank Women Initiative supports women in business in three main areas: access to capital, mentorship, and education. At its inception, the program had targeted an allocation of $3 billion in capital for women-led businesses in Canada over 3 years. With the program’s success, the bank surpassed its initial target providing $4 billion in capital to women in business in 2022. Since then, The Scotiabank Women Initiative has increased its commitment to $10 billion.

According to Scotiabank’s research, women have been under-represented when accessing capital for business. Studies have shown that womenowned businesses contribute $150 billion to the Canadian economy and employ more than 1.5 million people and that advancing women’s equality in Canada could add $150 billion to the GDP by 2026.1 Furthermore, in speaking to clients, the bank learned that women face unconscious gender bias when trying to build and manage their business and that there is a resulting gender gap in venture capital funding.

The Scotiabank Women Initiative® was established in 2018 to provide unbiased access to capital and tailored financial solutions, specialized education, mentorship, networking, and advice to women clients looking to build and scale their business and advance their careers. The program was founded in response to the need for business financing for women who were experiencing unique challenges when starting, sustaining, and growing a business.

For example, a 2020 study showed when it came to venture capital, women received less than men – 2.3% for women versus 97.7% for men.1

WBE Canada Magazine | Issue 7 | Fall/Winter 2022 60

The WomenScotiabankInitiative:Empowering WomenBusinessIn

Boot Camps alone have engaged more than 6,000 women entrepreneurs across the country, helping them improve their business acumen through networking.

To date, more than 14,000 women entrepreneurs have accessed services including resources, boot camps, partner offers and networking opportunities. The program’s Un-Mentorship™

Recently, The Scotiabank Women Initiative expanded internationally to Jamaica and Costa Rica to deliver tailored programs designed specifically for women-led businesses in these Toregions.findout

In 2022, we continue to evolve and shift as we work alongside our program participants to help them scale their businesses. The program has collaborated with 15 organizations that provide the expertise required to run a successful business including understanding financial statements, branding, ecommerce and more.

1 ForbesWomen, How This Women’s Initiative Is Helping Small Business Owners, June 22, 2022

mentor can assist with goal setting, planning, evaluation of business concepts and more.

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Go to scotiabankwomeninitiative.com/business to find out more.

Empowering women by prioritizing equality.

Bleed: 0.125 Pub.: Premières en affaires Deadline: August 2, 2022

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Scotiabank Lighthouse, 100 Yonge St., 5th Floor, Toronto ON, M5C 2W1

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® Registered trademark of The Bank of Nova Scotia, used under license.

Participation in The Scotiabank Women Initiative® or any program-related event does not constitute advice or an offer or commitment by Scotiabank to provide any financial products or services. ® Registered trademark of The Bank of Nova Scotia, used under license.

how The Scotiabank Women Initiative can support your business growth, visit scotiabankwomeninitiative.com/business.

This February, in concert with The Forum, a nonprofit organization that has been supporting women entrepreneurs for 20 years, The Scotiabank Women Initiative Mentor Program was introduced. This free program pairs women entrepreneurs with business leaders and experienced entrepreneurs for one-to-one mentorship. Mentees can have the opportunity to work with a mentor of their choice in monthly hour-long sessions for a one-year period. The

Participation in The Scotiabank Women Initiative or any program-related event does not constitute advice or an offer or commitment by Scotiabank to provide any financial products or services.

The Scotiabank Women Initiative® is a signature program designed to increase economic opportunity for women-led businesses. This unique offering helps women pursue their best professional and financial futures with access to capital, specialized education, mentorship and advice.

This is your chance to get your questions answered or to be on the hot seat as we support your learning and implementation. You’ll have the opportunity to submit your work in advance… like your Capability Statement, pitch, WBE Profile, outreach strategy, anything! And then, we will take a look and share our feedback on as many submissions as we can. More information can be found on our website and WBE Canada Toolbox.

VIRTUAL

September 20, October 18, December 20 | 4:00-5:30pm ET | VIRTUAL

October 5 | 1:00-2:00pm ET | VIRTUAL

IMPORTANT UPDATES & OPPORTUNITIES UPCOMING EVENTS

RBC presents part 2 of it’s Wealth Management Financial Literacy Program designed to help participants better prepare for their financial futures, developing the knowledge and skills needed to manage both the growth and preservation of their own financial resources and encourages and supports individuals in thinking critically, provides exposure to all areas of wealth planning, and fosters relevant skills that can then be applied to planning for every stage of life. Free to all Certified WBEs, with a strict limit of 20 seats available, allocated on a first come first served basis. Sessions will be held September 6 – October 31, 2022. Information including Module outlines is posted in WBE Canada Toolbox. Registration is open to all Certified WBEs. Go to WBE Canada Toolbox to find out more.

September 6 - October 31 | 5:00 - 6:00pm ET |

WBE Canada’s Supplier Advisory Committee welcomes all Certified WBEs to join conversations, meet their peers, share knowledge and ask questions. Monthly topics are posted on the website and in WBE Canada Toolbox.

After two years of online conference, we can’t wait to see you in person at the Toronto Congress Centre. Join us for Tradeshow, insightful breakout sessions, panel conversations, keynote speakers, 2022 Excellence Awards and unbeatable networking opportunities. For more information and to register visit www. wbeconference.ca

October 12 | 9:00am - 8:00pm ET | VIRTUAL

November 9-10, 2022 | Toronto, ON

November 29th | 1:00-4:00PM ET | VIRTUAL

This highly anticipated event is available to all WBE Canada Corporate Members and Certified WBEs. Register early to set up your profile - one-on-one meeting scheduling begins September 12th. More information and registration is available in WBE Canada Toolbox.

WBE Canada Magazine | Issue 7 | Fall/Winter 2022

Save the Date! This Closed-Door event is for WBE Canada Member organizations enrolled in the Accelerator program.

Visit our Events Calendar for more events and Toolbox for opportunities.

Inclusion of women-owned businesses in your supply chain is a smart business choice! Women Business Enterprises (WBEs) EARN LESS THAN HALF the revenue of comparable male-owned businesses. OPEN your procurement opportunities for Canadian WBEs and be part of the solution

Is Your Organization... READY to include Canadian Women supplyEnterprisesBusinessinitschain?

INTERESTED in developing your own supplier diversity program in the upcoming 12 months?

EAGER to benefit from resources and support to streamline and shorten implementationthe process?

BECOME A MEMBERISYOUR

SUPPLY CHAIN DIVERSE AND INCLUSIVE?