129
BUSINESS ADMINISTRATION — UNDERGRADUATE Department of Business Administration Gordon McClung, Ph.D., Chair
All students who study in the Business Administration Department need a fundamental understanding of the principles of accounting, public accounting, finance, management, marketing, small business management or sports management. These are the “core courses” from which students build their own specialized area of education in the department. Students can major in one of the following areas: accounting, public accounting, forensic accounting, finance, business management, marketing, small business management or sports management. The Accounting Program is designed to give students the necessary skills to succeed in the accounting field after graduation. The public accounting major will prepare students to become a Certified Public Accountant (CPA) and work in the field of public accounting. The forensic accounting program was developed to provide students with the ability to investigate fraudulent financial activities of companies. An accounting major, public accounting major or forensic accounting major has the opportunity to participate in an internship with the cooperation of a number of public and private accounting firms located in the surrounding areas, including the “Big 4” firms in Pittsburgh. Participating students receive valuable on-the-job experience and college credit is given upon satisfactory completion of the internship. Students in the finance major will use their skills in the areas of investments, banking and other types of financial institutions that control the financial markets of the world. Management majors deal with general management principles and the relationship of human resources in the workplace. The marketing major is designed to educate students in the workings of the market place including marketing management, retailing, sales and advertising. Small business management teaches students how to manage all aspects of a business enterprise. The sports management major is designed to provide opportunities for students to succeed in a variety of vocational options: high school/college coach, athletic director, health club manager, manager of professional sports teams, positions within personnel/human resources departments (particularly as managers of corporate wellness programs) and an array of marketing functions including advertising and corporate public relations in sports. Completion of this curriculum would also provide an excellent preparation for graduate study in sports management that includes a graduate assistant coaching position. Graduates are frequently employed in governmental agencies or go on to law, or other graduate education. Internships are available to all students in the Business Administration Department and the faculty feels this is an excellent means to gain the advantage necessary to secure valuable experience as well as career opportunities. Note: In addition to completing the following required courses, students must fulfill the General Education Requirements listed on pages 82-83. Major requirements and/or General Education Requirements may be changed by official action of the faculty.
2013-2014
Business Administration
For information on the University’s graduate programs in business administration (i.e., M.B.A.), see page 346.