Digital Concepts for Effective Presentation

DIGITAL SESSIONS WELSH SCHOOL OF ARCHITECTURE - CARDIFF UNIVERSITY

DIGITAL CONCEPTS FOR EFFECTIVE PRESENTATION

WASSIM JABI AND SERGIO PINEDA

2

CONTENTS TYPES OF DRAWINGS

PHOTOGRAPHY

ISSUES

PROJECTIONS

NARRATIVE

IMAGE RESOLUTION

SKETCH

VECTOR VS. RASTER

DIAGRAM

TEXT

ANALYSIS

SEQUENCE 3

TYPES OF DRAWINGS NARRATIVE /SKETCHES

SECTIONS

DIAGRAMS

2-D SECTIONS

ANALYSIS

CUTAWAY 3D SECTIONS

PHOTOGRAPHY

TEXTUAL

PROJECTIONS

DESCRIPTIONS

SITE PLANS, PLANS, ELEVATIONS

TABLES & SCHEDULES

AXONOMETRIC, ISOMETRIC, PLANOBLIQUE, EXPLODED VIEWS

ANNOTATIONS

LEGENDS SEQUENCES STORY BOARDS ANIMATION

PERSPECTIVES

INTERACTIVE / IMMERSIVE

DETAILS 4

ISSUES NARRATIVE: WHAT DO YOU WANT TO CONVEY? CLARITY VS. AMBIGUITY: AMBIGUITY IS SOMETIMES NEEDED TO LEAVE OPEN POTENTIAL TECHNIQUES FORMAT / LAYOUT / SIZE / SCALE LINES, FILLS, COLORS, BORDERS, PATTERNS FONTS / ANNOTATIONS VIEWS, PROJECTIONS CONTENT / LEVEL OF DETAIL CONVENTIONS

5

NARRATIVE

NARRATIVE (KENT WILSON) 8

ARE “THESE OF THE S E I R A SUMM OCESS R P G N I MM ITH A DIAGRA W D E T R TA WHICH S TORY S E V I T NARRA APPED M S A W WHICH E, AND N I L H T I OUT W TO A N I D E V L O THEN EV N OF O I S S E EXPR VISUAL HICH W E V I T RA THE NAR D IN A E T A N I CULM F THE O D I R B HY SIVE S E R G O PR ONS” I T A R E T I

NARRATIVE (KENT WILSON) 9

NARRATIVE (KENT WILSON) 10

SKETCH

SKETCH (ALVAR AALTO) 12

SKETCH (LORD FOSTER) 13

SKETCHES (MARK GOERNER) 14

DIGITAL SKETCHING 15

DIGITAL SKETCHING 16

DIGITAL SKETCHING (CAR BODY DESIGN) 17

DIAGRAM

DIAGRAM (UN STUDIO) 20

DIAGRAM (UN STUDIO) 21

MERCEDES BENZ MUSEUM (UN STUDIO) 22

DIAGRAM (SEATTLE CENTRAL LIBRARY - OMA + LMN) 23

DIAGRAM (SEATTLE CENTRAL LIBRARY - OMA + LMN) 24

SEATTLE CENTRAL LIBRAY - OMA + LMN) 25

ANALYSIS

UGLY! 28

NAPOLEON’S CAMPAIGN TO RUSSIA (N. MINARD) 29

ANALYSIS (MARY KIRSTEN TELLING) 30

ANALYSIS (MARY KIRSTEN TELLING) 31

NOLLI MAP OF ROME 32

INTERACTIVE NOLLI MAP (UNIVERSITY OF OREGON) 33

PHOTOGRAPHY

PHOTOGRAPHY (FLATIRON BUILDING, NEW YORK) 36

DIGITAL PERSPECTIVE MATCHING (HOUSE OF AUGUSTUS, KING’S VISUALISATION LAB) 37

PROJECTIONS

UGLY! 40

TOO MUCH! / OVER-RENDERED / SKEWERED 41

MATERIAL, HABITATION, LIGHT 42

IMAGE RESOLUTION WHAT IS THE SIZE OF THE IMAGE WHEN PRINTED? 30 CM ~ 12 INCHES WHAT IS THE DPI OF THE PRINTER? 200 DPI MULTIPLY SIZE IN INCHES BY DPI 12 X 200 = 2400 PIXELS 43

IMAGE RESOLUTION

44

IMAGE RESOLUTION

R E V NE TCH E R ST GES IMA

45

VECTOR VS. RASTER VECTOR (LINES) INFORMATION IS STORED AS GEOMETRIC ENTITIES

RASTER (PIXELS) INFORMATION IS STORED AS A GRID OF PIXELS 46

VECTOR VS. RASTER USE RASTER FOR IMPORTED IMAGES / RENDERINGS USE VECTORS FOR LINE DRAWINGS, CAD PLANS, TITLES, ANNOTATIONS, BORDERS, LEGENDS

47

VECTOR VS. RASTER USE PHOTOSHOP TO ENHANCE IMAGES USE ILLUSTRATOR OR INDESIGN TO ASSEMBLE POSTER

48

50

E B O D A N I D E L B M R E O T A ASS R T S U ILL

VECTOR (PDF, DWG)

TEXT OBJECT

51

P A M T BI F) F I T , (JPG

PURPOSE? (SEATTLE CENTRAL LIBRARY - OMA + LMN) 52

PLAN / AXONOMETRIC 53

PLAN / PERSPECTIVE 54

D I L O S N O I T C SE FILL

SUBTLE SHADOWS

SUBTLE PEOPLE! D I L O S D N U O GR SECTION / PERSPECTIVE (GRAFTON ARCHITECTS) 55

PLANS

CHILDREN’S CHAPEL AND COMMUNITY CENTER - BRIAN HEALY ARCHITECTS) 56

EXPLODED AXONOMETRIC

CHILDREN’S CHAPEL AND COMMUNITY CENTER - BRIAN HEALY ARCHITECTS) 57

TEXT

MINIMALIST STRONG UNIVERSAL L L A A M R M O A R F R O C IN F H ITEC N I T TRADITIONAL MECHANIC WATCH OUT! MESSAGE? 60

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE BOOK

POSTER 61

PROJECTION

SIZE = HIERARCHY

62

SEQUENCE

HIERARCHY 64

STORYBOARD (MICHAEL GARRETT) 65

STORYBOARD (MICHAEL LEVY) 66