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DIGITAL SESSIONS WELSH SCHOOL OF ARCHITECTURE - CARDIFF UNIVERSITY

DIGITAL CONCEPTS FOR EFFECTIVE PRESENTATION

WASSIM JABI AND SERGIO PINEDA


2


CONTENTS TYPES OF DRAWINGS

PHOTOGRAPHY

ISSUES

PROJECTIONS

NARRATIVE

IMAGE RESOLUTION

SKETCH

VECTOR VS. RASTER

DIAGRAM

TEXT

ANALYSIS

SEQUENCE 3


TYPES OF DRAWINGS NARRATIVE /SKETCHES

SECTIONS

DIAGRAMS

2-D SECTIONS

ANALYSIS

CUTAWAY 3D SECTIONS

PHOTOGRAPHY

TEXTUAL

PROJECTIONS

DESCRIPTIONS

SITE PLANS, PLANS, ELEVATIONS

TABLES & SCHEDULES

AXONOMETRIC, ISOMETRIC, PLANOBLIQUE, EXPLODED VIEWS

ANNOTATIONS

LEGENDS SEQUENCES STORY BOARDS ANIMATION

PERSPECTIVES

INTERACTIVE / IMMERSIVE

DETAILS 4


ISSUES NARRATIVE: WHAT DO YOU WANT TO CONVEY? CLARITY VS. AMBIGUITY: AMBIGUITY IS SOMETIMES NEEDED TO LEAVE OPEN POTENTIAL TECHNIQUES FORMAT / LAYOUT / SIZE / SCALE LINES, FILLS, COLORS, BORDERS, PATTERNS FONTS / ANNOTATIONS VIEWS, PROJECTIONS CONTENT / LEVEL OF DETAIL CONVENTIONS

5


NARRATIVE


NARRATIVE (KENT WILSON) 8


ARE “THESE OF THE S E I R A SUMM OCESS R P G N I MM ITH A DIAGRA W D E T R TA WHICH S TORY S E V I T NARRA APPED M S A W WHICH E, AND N I L H T I OUT W TO A N I D E V L O THEN EV N OF O I S S E EXPR VISUAL HICH W E V I T RA THE NAR D IN A E T A N I CULM F THE O D I R B HY SIVE S E R G O PR ONS” I T A R E T I

NARRATIVE (KENT WILSON) 9


NARRATIVE (KENT WILSON) 10


SKETCH


SKETCH (ALVAR AALTO) 12


SKETCH (LORD FOSTER) 13


SKETCHES (MARK GOERNER) 14


DIGITAL SKETCHING 15


DIGITAL SKETCHING 16


DIGITAL SKETCHING (CAR BODY DESIGN) 17


DIAGRAM


DIAGRAM (UN STUDIO) 20


DIAGRAM (UN STUDIO) 21


MERCEDES BENZ MUSEUM (UN STUDIO) 22


DIAGRAM (SEATTLE CENTRAL LIBRARY - OMA + LMN) 23


DIAGRAM (SEATTLE CENTRAL LIBRARY - OMA + LMN) 24


SEATTLE CENTRAL LIBRAY - OMA + LMN) 25


ANALYSIS


UGLY! 28


NAPOLEON’S CAMPAIGN TO RUSSIA (N. MINARD) 29


ANALYSIS (MARY KIRSTEN TELLING) 30


ANALYSIS (MARY KIRSTEN TELLING) 31


NOLLI MAP OF ROME 32


INTERACTIVE NOLLI MAP (UNIVERSITY OF OREGON) 33


PHOTOGRAPHY


PHOTOGRAPHY (FLATIRON BUILDING, NEW YORK) 36


DIGITAL PERSPECTIVE MATCHING (HOUSE OF AUGUSTUS, KING’S VISUALISATION LAB) 37


PROJECTIONS


UGLY! 40


TOO MUCH! / OVER-RENDERED / SKEWERED 41


MATERIAL, HABITATION, LIGHT 42


IMAGE RESOLUTION WHAT IS THE SIZE OF THE IMAGE WHEN PRINTED? 30 CM ~ 12 INCHES WHAT IS THE DPI OF THE PRINTER? 200 DPI MULTIPLY SIZE IN INCHES BY DPI 12 X 200 = 2400 PIXELS 43


IMAGE RESOLUTION

44


IMAGE RESOLUTION

R E V NE TCH E R ST GES IMA

45


VECTOR VS. RASTER VECTOR (LINES) INFORMATION IS STORED AS GEOMETRIC ENTITIES

RASTER (PIXELS) INFORMATION IS STORED AS A GRID OF PIXELS 46


VECTOR VS. RASTER USE RASTER FOR IMPORTED IMAGES / RENDERINGS USE VECTORS FOR LINE DRAWINGS, CAD PLANS, TITLES, ANNOTATIONS, BORDERS, LEGENDS

47


VECTOR VS. RASTER USE PHOTOSHOP TO ENHANCE IMAGES USE ILLUSTRATOR OR INDESIGN TO ASSEMBLE POSTER

48


50


E B O D A N I D E L B M R E O T A ASS R T S U ILL

VECTOR (PDF, DWG)

TEXT OBJECT

51

P A M T BI F) F I T , (JPG


PURPOSE? (SEATTLE CENTRAL LIBRARY - OMA + LMN) 52


PLAN / AXONOMETRIC 53


PLAN / PERSPECTIVE 54


D I L O S N O I T C SE FILL

SUBTLE SHADOWS

SUBTLE PEOPLE! D I L O S D N U O GR SECTION / PERSPECTIVE (GRAFTON ARCHITECTS) 55


PLANS

CHILDREN’S CHAPEL AND COMMUNITY CENTER - BRIAN HEALY ARCHITECTS) 56


EXPLODED AXONOMETRIC

CHILDREN’S CHAPEL AND COMMUNITY CENTER - BRIAN HEALY ARCHITECTS) 57


TEXT


MINIMALIST STRONG UNIVERSAL L L A A M R M O A R F R O C IN F H ITEC N I T TRADITIONAL MECHANIC WATCH OUT! MESSAGE? 60


SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE

SIZE = DISTANCE BOOK

POSTER 61

PROJECTION


SIZE = HIERARCHY

62


SEQUENCE


HIERARCHY 64


STORYBOARD (MICHAEL GARRETT) 65


STORYBOARD (MICHAEL LEVY) 66



Digital Concepts for Effective Presentation