When the local expertise of Warburg Realty’s real estate masters aligns with the prestige of Coldwell Banker and the reach of an international network in 40 countries and territories, the extraordinary is possible.
EXPERIENCED REPRESENTATION
LUXURY LEADERS
MARKETING MASTERS
GLOBAL CONNECTIONS
BRAND POWER
This is the Coldwell Banker Global Luxury program at its essence.
EXPERIENCED REPRESENTATION
Susan & Michael Abrams
SUSAN ABRAMS
LICENSED ASSOCIATE RE BROKER
212-439-4537 | 917-596-2292
sabrams@cbwarburg.com
Consistently ranked amongst Coldwell Banker Warburg’s top producers, Susan is a Licensed Associate Broker and represents private individuals and developers. She has a comprehensive knowledge of the Manhattan marketplace and has been cited as a real estate expert by The New York Times, The New York Post, New York Magazine, Wall Street Journal and Forbes. She has also appeared on NBC’s luxury property show Open House.
Prior to joining Warburg Realty as a residential real estate broker, Susan practiced Real Estate Law. Her legal experience has proved to be a tremendous asset in negotiating the best possible terms for her clients.
Susan has served on the cooperative board of the Tower East building. She is a graduate of the University of Pennsylvania and Benjamin N. Cardozo School of Law. Susan resides on the Upper East Side with her husband Michael, who is also an Associate Broker at Coldwell Banker Warburg.
Licensed as Susan Landau.
Top 10 Brokers at Coldwell Banker Warburg
MICHAEL ABRAMS
LICENSED ASSOCIATE RE BROKER
212-439-4559 | 917-596-2866
mabrams@cbwarburg.com
Consistently ranked amongst Coldwell Banker Warburg’s top producers, Michael is a Licensed Associate Broker and has successfully brokered transactions in many of Manhattan’s notable cooperatives and condominiums. He represents private clients and developers and has managed numerous real estate projects. He has a strong background in real estate finance, investment and marketing and brings each of these skills to every transaction.
Michael is a graduate of George Washington University and has a Master’s degree from New York University. He was Vice President of the 71st Street Block Association and is involved in various charitable committees at the Ronald McDonald House.
He lives on the Upper East Side with his wife Susan, who is also an Associate Broker at Coldwell Banker Warburg.
EXTENSIVE SALES EXPERIENCE
A SELECTION OF SUSAN AND MICHAEL’S SUCCESSFUL TRANSACTIONS
580 Park Avenue
710 Park Avenue
785 Park Avenue
840 Park Avenue (x3)
888 Park Avenue
900 Park Avenue (x2)
1000 Park Avenue
1070 Park Avenue
1111 Park Avenue
1175 Park Avenue
1185 Park Avenue
920 Fifth Avenue
930 Fifth Avenue
108 Fifth Avenue (x2)
1150 Fifth Avenue
70 East 10th Street (x6)
201 East 36th Street
250 East 40th Street
300 East 40th Street
245 East 54th Street
345 East 56th Street
400 East 56th Street
303 East 57th Street (x3)
151 East 58th Street
425 East 58th Street (x2)
150 East 61st Street
32 East 64th Street
27 East 65th Street
30 East 65th Street
201 East 66th Street
8 East 68th Street
315 East 68th Street
150 East 69th Street (x2)
400 East 70th Street
135 East 71st Street
125 East 72nd Street
141 East 72nd Street
165 East 72nd Street
190 East 72nd Street (x43)
203 East 72nd Street
305 East 72nd Street (x3)
530 East 72nd Street
230 East 73rd Street
200 East 74th Street (x4)
255 East 74th Street
35 East 75th Street (x2)
188 East 76th Street
241 East 76th Street
150 East 77th Street (x2)
40 East 78th Street
200 East 79th Street
239 East 79th Street
333 East 79th Street (x3)
340 East 80th Street (x3)
35 East 85th Street (x2)
45 East 89th Street
201 East 89th Street
2 Sutton Place South (x2)
25 Sutton Plce South
35 Sutton Place (x4)
36 Sutton Place South
50 Sutton Place South
45 East End Avenue (x2)
501 Third Avenue
1601 Third Avenue
5 Tudor City Place
210 West 19th Street (x2)
15 West 81st Street
35 West 81st Street (x7)
161 West 86th Street
305 West 86th Street
267 West 89th Street
265 West 94th Street
23 West 104th Street
200 West 108th Street (x5)
514 West 110th Street
291 Seventh Avenue
25 Broad Street (x2)
40 Broad Street (x2)
543 Broadway
1930 Broadway
250 Mercer Street
11 Riverside Drive
243 Riverside Drive
10 Madison Square West
39 Vestry Street
53 North Moore Street
211 Central Park West
257 Central Park West
300 Central Park West
400 Central Park West
180 West End Avenue
640 West End Avenue (x4)
801 West End Avenue (x3)
EXPERT REPRESENTATION
Words alone cannot express the gratitude for all of the time and effort you both put forth helping us secure the new apartment. Wow! What a project, we all never thought it would be so much drama.
That being said, a million times thank you to both of you. You both did everything and anything and we are extremely grateful! Cannot wait to celebrate once we are in and settled.
— Tracy & Judy
I would certainly recommend Susan and Michael Abrams. I am a Real Estate Investor and we retain them to represent us for our high end apartments and properties in Manhattan with great results. I have come to rely on their advice, including their pricing guidance and thoughtful ideas on marketing our units (i.e. renovations if necessary, or simply moving a piece of furniture or staging an apartment).
I also cannot overstate the importance that I know every apartment they handle for me will be exposed to the entire market and brokers will be encouraged to show the unit and co-broker as they enjoy an excellent reputation and relationship with other brokers. Michael and Susan make showing appointments for buyers and brokerage community VERY accessible.
I recommend them without hesitation to many friends of mine, who are important clients/RE investors and I have never been disappointed.
— Glen S. | Real Estate Owner & Investor
You were a pleasure to work with in finding an apartment. If it weren’t for you, there is no doubt I would not have found such a great place. Hopefully now you can find Lauren and Ofer a place.
— David H.
Susan Abrams has done an outstanding job of selling my apartment. She brought the perfect qualified buyer. She responded to my broker promptly and succinctly and she was impressive every step of the way. A true professional!
— Susan R.
I chose Susan and Michael Abrams to represent the sale of my mother’s Upper East Side apartment, because they are very knowledgeable about the NYC market generally and this neighborhood specifically. They’re a great team – possessing the 3 R’s of real estate agents, being Responsive, Respectful and Realistic. They produced an excellent marketing package and were very professional and helpful throughout the entire selling process. Susan’s legal background helped prepare me for each step, and they both have such winning personalities it’s not surprising buyers and agents feel so comfortable with them. Susan and Michael work hard to deliver the strongest value the market can bear, and they are an absolute pleasure to work with.
— Jeffrey L.
Susan and Michael have been GEMS! They were terrific professionals - best in class. My family is truly appreciative and I will refer all my NY friends and colleagues.
— Dean B. | Real Estate Developer
I was very pleased by the professionalism demonstrated by Susan and Michael. In fact, it was noted by a number of shareholders that they were the most professional of any brokers who have worked in the building.
— Charles B. | Financial Advisor
You are the very best. Truthfully just working with you was a gift. You were always so patient and reassuring that there was an apartment out there that I would love. This is really my dream apartment. Thanks again.
— Dawn E.
Susan and Michael did a great job for us and if I can ever help with a reference or recommendation just let me know. Your strategy of getting the place down to a clean bare-bones appearance, without the need for staging, plus timing it to go up for sale after Labor Day really paid off. My cousins and I are very pleased with the outcome.
— R. Cappiello
EXPERT REPRESENTATION
Thank you so much for all that you and Michael have contributed to enable us to reach this day. We deeply appreciate your wisdom, patience, and generosity of spirit, all of which have truly infused all your efforts on our behalf. Many thanks.
— Joan D.
I am very appreciative of your professionalism and your willingness to go beyond the call of duty.
— Lanny O. | Trust & Estates Attorney
It was a great pleasure to meet Susan and Michael. They did a fabulous job in representing us in our closing, and so I extend our warmest gratitude and appreciation from our entire family here. We lucked out!
— Spencer T.
Just a short note to say THANK YOU THANK YOU THANK YOU for all your hard effort, work and the little extras you did to make our lives easier. It’s been a long road but we can now all breathe a sigh of relief. Put your feet up, have a cocktail and enjoy your reward.
You are fabulous and we’ll have no hesitation in recommending you to anyone who’s looking for an apartment.
— Micheline L.
Thank you both for your patience, expertise and for making what could have been quite tedious (for us anyhow) an almost pleasant experience! We are most appreciative of your many efforts. And thank you again for that very lovely champagne! We will enjoy it in the not too distant future and certainly drink a toast to Susan and Michael!
— Margo & Monika
I’m so relieved to have this done, and I much appreciate the good service and good relationship enjoyed in working with you throughout approximately 9 months since I first reached out. You’re both top-rate professionals, and that counts for a lot when selling. Be well and stay safe. Keep helping NYC recover from the setbacks dealt to it.
— Stewart
It would be my pleasure to recommend The Abrams. My first interaction with them was in 2004 when my husband and I were looking to purchase a large apartment on the Upper Eastside. We were very particular with all our criteria and not willing to compromise. Susan understood right away what we wanted and did not waste any of our time showing us apartments that did not meet most of our demands. She was very patient and affable duringour long search process, met us to view our apartment during an open house which was full despite a major snowstorm and right away there were 6 bids over ask. Knowing that we really wanted this space, Susan worked with the selling broker to ensure that our package and offer were the best while ensuring that we did not overpay. Her excellent negotiating skills and tenacity paid off as we are now in a beautiful apartment that is very desirable.
More recently we have started to purvey the market again for a possible upgrade and again Susan and Michael have been very patient showing us only apartments that meet our stringent criteria. They have an excellent pulse on the market and have been great at advising us on what is good value and what might be over-priced. Additionally, they have been great in assessing the current worth of our apartment if we were to move.
In summary, Susan and Michael are a great team and I would certainly recommend them for any residential transaction that someone is considering.
— Brooke W.
Todd and I enjoyed working with you and very much appreciate all your guidance on both the buy and sale. As I think you know (or may have guessed) we worked with a number of brokers, each time not to our satisfaction, before finding you. It really is a testament to your hard work and skill that we stayed with you (and that you were able to deal with us as well). We will certainly refer all our friends and colleagues to you, and we will keep you posted on the renovation project as it unfolds. And of course, you will be invited over to see the finished product which you will have to sell for us in 3-5 years.
— Elizabeth & Todd C.
FREQUENTLY QUOTED
When you work with us, you get the added benefit of a team effort. Most importantly: You get us, not an assistant, to guide you through every facet of the transaction.
AVENUE MAGAZINE
LEADERS IN LUXURY
Exceeding expectations and creating exceptional experiences.
SUCCESS BY THE NUMBERS
Coldwell Banker Warburg has been recognized by The Real Deal as one of the top brokerages in NYC seven years in a row, highlighting exceptional performance and dedication in the real estate industry, despite its boutique size. This recognition underscores the firm’s ability to deliver outstanding results while maintaining the personalized touch that sets it apart.
7 YEARS
in a row as a Top-10 Brokerage in NYC 1
$268 MILLION
Listing Sales Volume in 2024
118 LISTINGS
No. of Listing Transactions in 2024
400+
PRESS MENTIONS
No. of Press Hits in 2024
MARKETING MASTERS
Bringing luxury to life with seamless representation.
360° MARKETING APPROACH
The Coldwell Banker Global Luxury program offers an impressive global stage to showcase your home. Warburg agents are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with a global audience at all times.
GO-TO-MARKET STRATEGY
Pricing & Pre-Marketing
Proper pricing through a detailed market analysis of comparable sold and active listings to achieve top dollar for your property.
Comprehensive go-to-market plan supported by our sales directors and marketing team to maximize exposure to qualified buyers.
Staging and virtual staging recommendations as needed.
Professional listing photography.
High-end property video and/or Matterport virtual tour.
Professional floor plan creation.
Original, detailed property description.
Custom brochures and show sheets.
Private showings by appointment.
Property Launch
When your listing hits the market, it is immediately syndicated through REBNY’s stateof-the-art system to 13,000+ agents serving the local New York marketplace. This process includes daily updates and ensures your listing gets optimal visibility from potential buyers throughout the city.
Your listing displays on Coldwell Banker Warburg’s website as well as hundreds of top regional, national, and global listing portals, including Zillow, StreetEasy, Realtor.com, Homes.com, Trulia, and more.
Your listing will be advertised on the Coldwell Banker Global Luxury website, a luxury consumer marketplace.
An email campaign will announce your new listing, communicate updates, and send open house invitations to the NYC brokerage community.
An AI-powered social media advertising campaign will be launched on Coldwell Banker Warburg’s Facebook and Instagram.
Your listing will be advertised to neighboring homes via a “Just Listed” postcard.
Personal outreach to select brokers who specialize in your listing area’s market and price range.
Feedback reported from brokers and prospective buyers on a regular basis.
Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or printed invitation in their hands. Our in-house team of marketing experts works with a roster of highly vetted vendors to prepare a bespoke collection of digital and print materials for your property.
From direct mail campaigns and digital newsletters to displays in other affiliated Coldwell Banker offices, these elements are crucial to position your property in the competitive New York City marketplace.
CAPTIVATING PHOTOGRAPHY
Professional-quality listing photography is vital to portray the architectural integrity and character of a property. We work with the most highly regarded real estate photographers in the industry to highlight your home’s beauty and captivate the attention of potential buyers.
HIGH-IMPACT LOCAL EXPOSURE
As the authoritative source of market information to premier real estate portals in New York City, the Residential Listing Service (RLS) distributes listings through an influential network of 100+ syndication partners to 13,000+ agents from 550+ local brokerages. Reaching millions of consumers online, the RLS offers maximum exposure for sellers and landlords while providing buyers and renters the most accurate inventory data. Working with an RLS-affiliated Coldwell Banker Warburg agent means high-impact visibility and more offers for your listing.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and a masterful command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is viewed by the widest possible audience of qualified buyers. Luxury properties marketed through the program enjoy immediate syndication through a comprehensive network of prominent national and international real estate websites.
ELITE INTERNATIONAL SYNDICATION
The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and highperforming real estate syndication websites to maximize the global exposure of your luxury home.
91+ PORTALS
50 + COUNTRIES
255.56 MILLION POTENTIAL BUYERS*
16 LANGUAGE TRANSLATIONS
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres.
*Number provided is an approximation due to frequent syndication changes.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury ® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
500
Impressions 1 across all media MILLION+
88.9
Engagements 2 MILLION+
1.1
Followers 1 on Coldwell Banker ® social media channels MILLION+
102
Total video views 2 MILLION+
8.6 Link clicks 2 MILLION+
1 Media Agency and Sprout Social Reporting, 2023. 2 Sprout Social.
HOMES & ESTATES READERSHIP
There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.
HOMES & ESTATES
50,000+
PER ISSUE
• Direct-mail distribution to the Wealth Engine® Demi-Billionaire List of individuals with a minimum net worth of $500 million. Plus, distribution to the top clients of Coldwell Banker Global Luxury® agents, and Coldwell Banker® offices worldwide.
Total Annual Reach * 1.2 million+
THE WALL STREET JOURNAL
100,000+ PER ISSUE
• Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in major metropolitan areas.
DIGITAL
82,000+
PER ISSUE
• Digital editions are emailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury® blog.
* Combined print and digital publications
STRATEGIC MEDIA PARTNERS
From Vogue to The New Yorker, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to readers the world over.
CONDÉ NAST
LUXURY GROUP
Architectural Digest
Condé Nast Traveler
GQ
Wired
Vogue
Vanity Fair
The New Yorker
Golf Digest
Bon Appétit
CITY LIFESTYLE & SPECIAL INTEREST
Modern Luxury
Unique Homes
LUXURY LIFESTYLE & GENERAL INTEREST
Ocean Home
Robb Report
Haute Living
Luxe Interiors + Design
FINANCIAL & NEWS
The Wall Street Journal
The New York Times
Financial Times
The Sunday Times (UK)
COLDWELL BANKER EXCLUSIVE LOOK
YOUR PRE-LISTING ADVANTAGE
At Coldwell Banker Realty, we believe in crafting a unique property listing strategy for each home and client, because we know that one size does not fit all when it comes to marketing homes. In some cases, a more private listing strategy for a period of time might be the preferred route. The newly enhanced Exclusive Look platform, a trusted Coldwell Banker tool since 2019, is designed to give agents more options to promote properties within the Coldwell Banker network.
• CB Exclusive Look is the brand’s proprietary tool to market a property within the 49,000+ strong CBR agent network for a specific number of days prior to listing on the market.
• Potentially secure an early offer without open houses and last-minute showings.
• Test the market’s interest in your property before listing it publicly.
• Adjust pricing strategy before listing without affecting the Days on Market (DOM) count.
COLDWELL BANKER GLOBAL LUXURY BLOG
The Coldwell Banker Global Luxury blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries, and style-setters.
*Google Analytics 2022.
240
88 THOUSAND+ PAGE VIEWS IN 2022 THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER
CB WARBURG’S SECRET WEAPON
AN EXCLUSIVE PR ADVANTAGE
Coldwell Banker Warburg partners with Derring-Do, a boutique public relations firm with deep expertise in NYC real estate.
Founder Jesse Kent—a media powerhouse—previously led communications for one of the nation’s top three residential brokerages and now leads a dedicated team focused on elevating CB Warburg’s visibility.
What Sets Us Apart Smaller, Stronger
With ~120 agents, CB Warburg’s listings receive more focused PR attention compared to firms with 1,000–2,000 agents.
Weekly Media Pitches
All new listings are pitched weekly to top-tier outlets, including, but not limited to:
Consistent Performance
Coldwell Banker Warburg has ranked among the Top 10 Manhattan Residential Brokerages for 7 consecutive years as published by The Real Deal
Our firm has a higher per-agent sales volume than two of the top four firms.
TARGETED MARKETING
The Coldwell Banker Global Luxury program enables us to identify and target the right clientele for your exceptional home. Our relationship with WealthEngine gives us access to the largest database of high-networth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interests and net worth, we can target the precise audience of affluent buyers most likely to purchase your home.
STAGING TO SELL
Staging a property opens up your prospective buyer pool, typically resulting in a quicker sale and a higher price. Most buyers need help seeing past specific decor to understand a space. Staging enables buyers to imagine a sense of a property’s layout and potential. Our team works with seasoned design consultants who can stage or virtually stage your listing to sell.
before after
REALVITALIZE ®
This innovative program offers a convenient way to make sure your listing is ready to impress buyers by assisting with home improvement costs, which are paid back when the property sells. Using the RealVitalize program to meet the expectations of sophisticated buyers is a smart way to attain top dollar for your listing and get it sold quickly.
With no hidden fees, markups or interest charges, and up to $50,000 available for project costs on $1 million+ properties, the program offers a remarkable opportunity to prepare your home for sale, with access to top-rated service providers from Angi, which harnesses both HomeAdvisor and Angie’s List networks.
*Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results.
Execution of program agreements is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Agents in New Jersey cannot use RealVitalize to prospect for a listing. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services.
Coldwell Banker Warburg is New York City’s leader in preparing and delivering board packages that lead to closed sales. With decades of experience in this area, and a support staff that understands all the nuances involved in the process, you are in the best possible hands when it comes to the complexities of the board package process. Buildings all over the city, real estate firm leaders, and competitors’ agents applaud the expertise with which Coldwell Banker Warburg prepares and submits board packages.
Andorra
Argentina
Aruba
Bahamas
Bermuda
Cambodia
Canada
Cayman
Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Monaco
Netherlands
Paraguay
Portugal
Sint Maarten
Saudi Arabia
Spain
St. Lucia
Turkey
Turks and Caicos
United Arab Emirates
Unites States
Uruguay
Virgin Islands (U.S.)
Virgin Islands (British)
BRAND POWER
Commanding instant respect and trust in New York City and the world over.
A CENTURY OF “FIRSTS”
The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation starting in San Francisco’s Financial District in 1906. Along Manhattan’s prestigious Madison Avenue in 1933, luxury real estate marketing was revolutionized by capturing fine estate homes on film. Today, we are a worldwide trailblazer in video, mobile, social media and smart home technology.
In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury program — with the much-anticipated debut of a new look. Our new branding elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
1906
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology. 1933
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel. 2010
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program. 2017
Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*. 2020
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists 2022
2023
Coldwell Banker enters New York City with the acquisition of Warburg Realty. The firm is the first real estate brokerage fully branded under the Coldwell Banker Global Luxury umbrella. 2021 *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by af filiates of the U.S. Coldwell Banker ® franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
