01 REIMAGINING THE CAMPUS AS A CLASSROOM PAGE 6—21
THEME
02 INSPIRING ONE WAKE FOREST PAGE 22—35
THEME
03 CREATING PATHWAYS TO LEADERSHIP, MEANING AND PURPOSE PAGE 36—55
THEME 04 ELEVATING OUR CONSCIOUSNESS OF CARE PAGE 56—67
PAGE 68—79
THEME 05 MAXIMIZING SYSTEMS, PROCESSES AND RESOURCES
OPENING LETTER FROM VICE PRESIDENT
The Division of Campus Life at Wake Forest University is dedicated to fostering a campus community where every individual is valued, included and empowered to flourish. Our purpose is rooted in our motto, Pro Humanitate (“for humanity”). With nearly 300 professionals, we have long prioritized assessment and evaluation. Recently, our focus has shifted to evidencebased practice. While participation and satisfaction data are important, we aim to answer the more compelling question: “Why did it matter?” The subsequent pages of this impact report provide the answers.
At Wake Forest, the campus is a classroom, and learning extends beyond traditional spaces. We are all teachers and learners. Through experiential opportunities — such as navigating wellbeing, planning events, expanding leadership capacity, engaging in difficult conversations and fostering holistic personal growth — our students develop critical and creative thinking skills.
The following pages illuminate the rich composite of the Wake Forest student experience and are organized by our strategic themes. In service to students, we are honored to share these stories of impact.
SHEA KIDD BROWN, PH.D. VICE PRESIDENT FOR CAMPUS LIFE
FEATURE STORY: COLLABORATIVE COMMUNITIES FORGING A STRONGER, MORE RESILIENT CAMPUS
The Collaborative Communities initiative has been pivotal in developing a comprehensive strategy to navigate the complex and often divisive challenges that emerge on campus. Focused on readiness, resilience and effective response, this initiative cultivates a culture of active engagement and robust support for every member of the campus community.
The framework has driven impactful workshops and training sessions, equipping the campus to anticipate and address potential issues. A core component of our work involved orchestrating responses to specific events, such as the anniversary of October 7 and establishing climate response teams for swift and effective action. To ensure continuous wellbeing, we also created vital healing spaces and identity-based support groups for students, faculty and staff.
Programs like Deacs Decide and Deacon Dialogues were crucial in fostering open communication and mutual understanding across campus. Efforts also included policy reviews and clear communications to set expectations and guidelines, along with tabletop exercises to rigorously test response strategies. This multifaceted approach resulted in our University’s ability to proactively address issues, provide care for students, strengthen relationships and enhance our capacity for healing. Ultimately, the Collaborative Communities initiative was instrumental in cultivating a more supportive, engaged and understanding campus environment for all.
THEME 01 REIMAGINING THE CAMPUS AS A CLASSROOM
Learning is not limited to formal spaces. The campus as a classroom means we integrate our work, giving strong consideration for learning, impact, and how our work deepens the richness of the engaged liberal arts. Our work adds value by creating an inclusive learning experience for all.
By approaching the campus as a classroom, we integrate our work, giving strong consideration for learning, impact and how our work deepens the richness of the engaged liberal arts. Our work adds value by creating an inclusive learning experience and this theme encourages us to see our role in making the campus the classroom.
WHERE LEARNING LIVES: A TRANSFORMATIVE YEAR FOR THE FOREST
This academic year marked a pivotal moment for The Forest, the University’s signature residential commons experience. This dynamic initiative redefined community engagement and student development, particularly for first-year students, establishing a powerful new model for residential life at Wake Forest.
A key to this success was the appointment of The Forest’s first program director, whose leadership forged campus partnerships through collaborations, such as working with Campus Recreation on intramurals and Outdoor Pursuit trips, laying a robust foundation for the program's long-term impact.
THIS INITIAL YEAR SAW AN IMPRESSIVE OFFERING OF
MORE THAN
FOREST-SPECIFIC PROGRAMS
rooted in the residential curriculum, that seamlessly blended academic enrichment, social connection and personal development.
Notably, the integration of course-based advising within the residential setting significantly deepened the connection between students’ daily lives and their academic goals, making learning a more immersive experience.
The dedication of community directors and resident advisers was instrumental in this success. They spearheaded 656 programs and conducted an extraordinary 14,403 individual Deac Chats. These personalized interactions were instrumental in creating a culture of support, fostering meaningful relationships that are at the heart of the Wake Forest experience. This intentional and immersive approach to residential life cultivated a profound sense of belonging, leadership and academic integration, as evidenced by program attendance and the volume of these vital one-on-one connections.
Further strengthening The Forest’s impact was the continued success of the Faculty Fellows program. With 28 Faculty Fellows and seven academic advising representatives, this initiative served as a vital bridge, bringing the classroom directly into our residential communities. These dedicated teams hosted 188 programs, ranging from shared meals to targeted academic support sessions. Through this residential experience and the strategic integration of the whole student experience, these initiatives brought faculty into students’ lived experience, nurturing trust, curiosity and lifelong mentorship.
656
COMMUNITY DIRECTOR AND RESIDENT ADVISER LED PROGRAMS
14,403 INDIVIDUAL DEAC CHATS
28 FACULTY FELLOWS
188 PROGRAMS HOSTED BY FACULTY FELLOWS
SIENNA SFERRAZZA
YEAR 28 ‘
“The Forest connected my academics, social life and personal growth by creating an environment where learning and support were part of daily life. Having faculty and resident advisers present made guidance feel accessible, whether through tutoring sessions, shared meals or simply listening when someone needed to talk.
These experiences helped me build confidence, community and a lasting foundation for my place at Wake Forest during my first year.”
BETSY BARRE
ASSISTANT PROVOST & EXECUTIVE DIRECTOR FOR THE CENTER FOR THE ADVANCEMENT OF TEACHING
"We talk a lot about educating the whole student at Wake Forest, but that work is often delegated across the institution, with faculty supporting their intellectual development and Campus Life professionals supporting their personal development. Teaching and advising students who were living together allowed me to fully participate in all aspects of their development.
I've
been teaching for almost 20
years, and this experience was one of the most meaningful teaching experiences of my career."
CONNECTING LEARNING TO COMMUNITY: ACADEMIC COMMUNITY ENGAGEMENT IN ACTION
The Academic Community Engagement (ACE) program bridges academic learning with community impact. Guided by the principles of Pro Humanitate, through ACE courses and the ACE Fellowship, the University fosters ethical leadership, collaborative problem-solving, and meaningful service.
From 2023 to 2025, ACE Fellows completed several community-based projects that tackled systemic challenges across Winston-Salem.
These faculty-led programs included:
GIRLS TALK MATH MENTORSHIP PROGRAM
A mentorship program encouraging young women to see themselves as mathematicians.
HIGH SCHOOL HEALTH LITERACY WORKSHOPS
Advancing access to critical health information for young adults preparing to study and practice medicine, nursing and allied health disciplines.
COMMUNITY PARTNERSHIPS
Faculty partnered with several community organizations to advance projects such as enhancing literacy skills for Spanishspeaking elementary students.
These initiatives demonstrate the transformative power of academic-community partnerships, equipping students and faculty to address real-world challenges while strengthening the Winston-Salem community and beyond.
ASSISTANT PROFESSOR OF MATHEMATICS AND ACE FELLOW
CLAUDIA FALCÓN
“By
bringing Girls Talk Math to Wake Forest and Winston-Salem, we create a supportive space where participants engage with university-level math and see themselves as mathematicians.
It embodies Wake Forest’s Pro Humanitate ethos, using education to empower and uplift society.”
INVESTING IN STUDENT VOICE: BUDGETING FOR IMPACT
$600,000
ANNUAL BUDGET
SUPPORT
OVER 140
STUDENT ORGANIZATIONS
The Student Budget Advisory Committee (SBAC), an independent branch of Student Government, manages an annual budget of $600,000 to support more than 140 student organizations.
Students serving on SBAC develop key leadership skills in budgeting, collaboration, financial decision-making and professional communication. Members learn to analyze financial information, engage in ethical considerations regarding University funding allocation and develop a deeper understanding of financial literacy and responsibility. SBAC offers students a powerful experiential learning opportunity, preparing them to lead with confidence and integrity both on campus and beyond.
STUDENT GOVERNMENT TREASURER
SHELBY BALMER
“SBAC
YEAR 25 ‘
has allowed me to interface with every single student-serving organization and service at Wake and places students at the forefront of their own college experience.
I have come away from my time on SBAC with a great sense of self, a deeper appreciation of my campus community and a real sense of leadership growth and belonging at Wake Forest.”
LEARNING IN CRISIS:
WAKE FOREST EMERGENCY MEDICAL SERVICES
Wake Forest University Emergency Medical Services (WFEMS) is a dedicated, student-run organization in partnership with Deacon Health, that provides essential 24/7 life-support and first-response services to the entire campus community.
Beyond its vital role in campus safety, WFEMS serves as a hub for experiential learning, cultivating future healthcare professionals and community leaders. Certified as Emergency Medical Technicians (EMT-Basic) and Emergency Medical Responders (EMR), volunteers gain real-world practice through bi-weekly training, mentorship, and active participation in the University’s emergency response system. This hands-on experience sharpens technical expertise, critical thinking, problem-solving, and communication under pressure, while also contributing to the University’s HeartSafe Campus accreditation through widespread AED access and consistent CPR training.
Wesley Carter of the Winston-Salem Fire Department praised WFEMS members as “outstanding EMTs” who deliver “excellent patient care,” highlighting their swift and professional response during a severe accident. This testimonial reflects the high level of skill, empathy, and preparedness students develop through their WFEMS experience.
HANK LAXTON
“My
involvement in WFEMS completely shaped my experience at Wake Forest. It made me realize my love for medicine and serving others.
I wholeheartedly believe WFEMS was the best part of my time at Wake Forest and impacted my future more than any other group or activity.”
The WFEMS program exemplifies the intersection of service and education, empowering students to lead with compassion, respond with confidence and make a lasting impact both on campus and in their future careers. YEAR 25 ‘
300 STUDENT JOBS
LEARNING THROUGH NACE COMPETENCIES
73 GOALSETTING MEETINGS
STUDENTS COMPLETED THEIR GOAL
39% 85% SELFDEVELOPMENT INCREASED TO 90%
At Wake Forest, student employment goes beyond earning a paycheck. It serves as a dynamic extension of the classroom, intentionally designed to foster meaningful learning and personal development. In the past year, Campus Recreation and the Office of Student Engagement led efforts to align more than 300 student jobs with eight National Association of Colleges and Employers (NACE) competencies, which included introducing monthly learning themes such as goalsetting and problem-solving, and implementing multi-layered staff development programs focused on career and self-awareness.
At the Benson University Center, all student employees were introduced to the NACE competencies during All-Employee Training in August, followed by a pre-evaluation to establish baseline skills. Throughout the year, 73 individual goal-setting meetings were held, and each student set two development goals. By year’s end, 100% of students had made measurable progress, with 89% completing both goals and 90% completing at least one. Targeted workshops and hands-on experience led to significant improvements in key skill areas: Career-and self-development increased from 39% to 85%, critical thinking and problem-solving rose from 57% to 86%, and conflict resolution jumped from 64% to 90%. In post-assessments, 100% of student employees said they would recommend working in Benson to a friend.
ASHLEIGH
HAMPSON STUDENT EMPLOYEE
“Working at Benson has been an absolute joy, enhancing my customer service skills and providing a better grasp of University operations.
The monthly all-staff meetings, with their professional development speakers, were a valuable aspect of the job that truly made a difference.”
Campus Recreation also redesigned its student employment model to develop the whole student through intentional, competencybased learning. More than 120 new hires completed Campus Rec 101, an onboarding course that introduced departmental values and the role of NACE competencies in their jobs. Staff then engaged in monthly unified learning sessions and a two-tiered development program tailored to entry-level and leadership roles.
Topics such as goal-setting, professionalism, problem-solving and values exploration were integrated into staff meetings and all-staff training experiences. Revamped job descriptions and an accountability ladder supported ongoing growth through competency-based conversations, with measurable improvements observed from pre-hire to annual evaluations.
Together, these outcomes demonstrate a shared commitment to making student employment a proven pathway for experiential learning, preparing student employees for meaningful personal and professional success beyond Wake Forest.
100% SUCCESS
1,375 of CASES
CENTERING
LEARNING IN CONDUCT:
A NEW APPROACH TO ACCOUNTABILITY
In August 2024, Wake Forest implemented a unified Student Code of Conduct, applying to all undergraduate and graduate students on the Reynolda campus (excluding medical students). Previously, each academic unit employed its unique codes of conduct, thus creating an inconsistent student experience. After more than two years of collaborative effort involving faculty, staff, and students, the new code created a consistent, transparent process rooted in student learning and development.
During this academic year, 100% of the 1,375 cases were resolved through informal, agreement-based processes, prioritizing student learning, development, and positive behavioral change over punishment.
Of the students surveyed after their experience:
98.6% AGREED
They were less likely to engage in misconduct again.
81.9% STRONGLY AGREED
That the process helped them change future behavior.
98.6% AGREED
They were less likely to repeat the same behavior.
These outcomes underscore the program’s success in building reflective, responsible student leaders who learn from missteps rather than being defined by them.
THEME 02
INSPIRING ONE WAKE FOREST
We honor individual identities, stories, and strengths while connecting to our shared experiences as Wake Foresters. This theme calls on us to foster a unified community that is deeply committed to an inclusive University for all.
WELCOMING A NEW ERA OF INTERFAITH COMMUNITY
This year, Wake Forest demonstrated a profound commitment to fostering a sense of belonging for individuals with varied religious viewpoints by welcoming three new assistant University chaplains representing Muslim, Jewish and Hindu faith traditions. These leaders joined a growing multifaith team in the Office of the Chaplain, reflecting the wide range of spiritual perspectives present among staff, campus ministers, and the broader community.
This multifaith team made prayer, study and fellowship opportunities more accessible and inclusive for all students. Chaplains foster a welcoming multifaith environment by providing spiritual care, guidance and space for reflection and connection. Their work supports students, faculty, staff and visitors, creating a sense of belonging and support. From communitywide interfaith prayer gatherings to one-on-one conversations and spiritual reflection, the chaplains have created authentic connections across religious boundaries. The chaplains also lead religious communities in the practice of their faiths through worship and prayer. Jewish Life hosted Shabbat dinners and holiday observances; the Muslim community participated in Jummah prayer and expanded Ramadan observances; and the Hindu community celebrated pooja rituals for Diwali and Holi.
The chaplains and campus ministers also serve as valuable resources for students in Christian Life, Hindu Life, Jewish Life and Muslim Life by providing mentorship and advocacy, including guidance on expressing concerns and navigating University systems.
MUSLIM STUDENTS ASSOCIATION
EXECUTIVE OFFICER
MAI SOLIMAN
YEAR 26 ‘
“Having a chaplain has given us the opportunity to talk through ideas for the MSA, how we should go about expressing our concerns and what is the best way to bring these concerns to administrative bodies. Our Muslim chaplain has been a personal safe space to process the emotions and events that have been happening on campus and the stress it has put on the MSA executive officers.
This support has helped build strong networks and provided much-needed reassurance to Muslim students at a time of unease."
HILLEL EXECUTIVE OFFICER
ADAM HALSTUCH
“It
has been great having a full-time Jewish life professional on campus that supports us both as students and as leaders in Hillel.
Having a dedicated space on campus for the Jewish community to come together is crucial to our mission of building a stronger Jewish community and engaging with other organizations and community members.”
This commitment to belonging and community through staffing builds on the earlier establishment of dedicated gathering spaces for Christian, Hindu, Jewish and Muslim students. Located in Benson University Center, Collins Residence Hall and Reynolda Hall, these lounges serve as welcoming environments for gathering, study, prayer and rest, each tailored to the distinct needs of their respective religious communities. By enabling students to engage in rituals, prayers and worship within their own traditions, the lounges support spiritual practice and provide a place for social events, reflection and renewal.
Together, these efforts contribute to an inclusive and supportive environment for all students and mark a continued growth in how Wake Forest fosters spiritual belonging, creating spaces and staffing that reflect the University’s religious diversity and cultivating a campus culture in which every student feels seen, supported and empowered to thrive.
29 STUDENTS RECEIVED $33,535 IN FUNDING
9 STUDENTS RECEIVED $10,800 PREVIOUS THREE YEARS COMBINED VS
EXPANDING ACCESS TO CHRISTIAN SERVICE OPPORTUNITIES
This year marked a significant improvement in student access to the Christian Service Funds, including the Bill and Priscilla Slack Service Award and the Rosser Family Fund. These resources support student travel for Christian service during academic breaks. Through targeted outreach and simplified applications, 29 students received $33,535 in funding — a substantial increase compared with just nine students and $10,800 over the previous three years combined.
Students traveled to various locations, including Puerto Rico, the Dominican Republic, Italy, Kenya and North Carolina, engaging in diverse outreach activities such as youth camps, supporting the Special Olympics and participating in social entrepreneurship projects.
This revitalized access is more than a numbers story; it’s a call to action. By removing barriers and actively inviting students into service, Wake Forest is empowering them to live out their faith in tangible ways. The University is cultivating a new generation of compassionate leaders who are equipped to make a global impact through acts of love, justice, and community. The momentum built this year sets the stage for even broader engagement, deeper partnerships, and a lasting legacy of service-driven leadership.
1,800
REDEFINING CAMPUS SAFETY THROUGH CONNECTION
Wake Forest University Police (UP) and Deacon One are committed to fostering a safer, more connected campus through proactive community engagement that extends beyond traditional security roles. Throughout the academic year, both departments hosted events designed to build relationships and raise awareness around campus safety.
Key initiatives included:
CAMPUS SERVICES AND INFORMATION FAIR:
UP participated in this orientation event that welcomed new and returning community members with a comprehensive overview of campus resources and services, promoting informed and connected engagement.
CAMPUS DAYS: Officers and Deacon One staff connected with accepted students and their families, offering essential safety and service information to support their transition to Wake Forest.
PIZZA WITH THE POLICE:
These well attended events provided a relaxed environment for students, faculty and staff to engage with campus officers. Newly expanded to include both the Reynolda Campus and downtown locations, the program broadened its accessibility and community reach.
OFFICERS
AND DONUTS:
Held at ZSR Library, this initiative gave students a comforting break during finals and a chance to interact with officers in a welcoming setting.
These engagement opportunities promoted open dialogue, encouraged use of the WakeSafe app and built awareness of critical safety resources, including blue light stations and ID card services. By maintaining a visible and approachable presence in high-traffic campus areas, University Police and Deacon One foster trust and emphasize shared responsibility for community wellbeing.
Together, these efforts support a community-centered safety model in which visibility, approachability and outreach empower students to feel supported, informed and truly at home at Wake Forest.
MARY WALLACE SUTTON
“I like that the UP officers are always visible and patrolling all the areas of campus.
The officers smile and are very approachable. The Deac Station blue light phones around campus assure me that help is always close by.”
14
80 MEMBERS to NPHC AND UGC INCREASED FROM
FOSTERING AN INCLUSIVE FRATERNITY AND
SORORITY COMMUNITY FOR ALL
The Office of Fraternity and Sorority Engagement (FSE) continued to strengthen fraternity and sorority life at Wake Forest by implementing a new Recognition, Re-establishment and Expansion Policy. As part of this process, FSE welcomed two new culturally based organizations: the Gamma Iota chapter of Chi Upsilon Sigma Latin Sorority, Inc., which is part of the United Greek Council (UGC), and the Zeta Chi chapter of Zeta Phi Beta Sorority, Inc., which is part of the National Pan-Hellenic Council (NPHC).
This expansion, along with the creation of a dedicated council for special-interest chapters, has enabled FSE to provide more intentional support and drive remarkable membership growth — from 14 to 80 students — across the UGC and NPHC. As a result, more students are finding their home away from home and engaging in meaningful, impactful work.
In addition, FSE launched the Old Gold Standards of Excellence Program, a refined chapter evaluation framework that provides clearer reporting means for philanthropy, programming and recruitment, empowering chapters to better align their work with their councils and showcase their accomplishments.
This comprehensive approach benefits currently affiliated students by offering diverse membership options and tailored support. It also enables FSE staff to recognize chapter achievements and provide targeted development. These initiatives have sparked increased cross-organizational collaboration and generated enthusiastic feedback, resulting in stronger chapter performance, broader student engagement and a more vibrant, inclusive fraternity and sorority life at Wake Forest.
FOSTERING STUDENT CONNECTION THROUGH ATHLETICS
Campus Life and Athletics created the Athletics Partnership Group (APG) to strengthen collaboration around the student experience and deepen community-building through athletics. In its second year, APG delivered signature experiences such as the Wake the Demons pep rally, the Deacon Dash first-year field run and enhanced student tailgates. These events drew record participation, drove a 23% increase in student ticket claims, with more than 80% of students reporting increased school spirit, a sense of welcome and community.
These efforts aimed to unite Wake Forest students — from first-years to graduate students — by creating meaningful opportunities to connect as fellow Demon Deacons, deepen their shared identity and strengthen campus unity. By offering financial support to interested student organizations, we welcomed 32 student-led tailgates — up from 18 the previous year.
Through these efforts, APG helped build shared identity among Demon Deacons, lasting friendships and a vibrant student fan culture rooted in pride and connection.
GABE MARTINEAU
"Being able to bring a new element of campus to the Wake Forest tailgate experience was super impactful for me.
2025 NIRSA: LEADERS IN COLLEGIATE RECREATION AWARD
SETTING A NATIONAL STANDARD FOR PRE-ORIENTATION
Campus Recreation’s pre-orientation program, R.E.C. (Recreation, Engage, Community), earned the prestigious 2025 NIRSA Innovative Programming Award. Designed to support a seamless transition for incoming first-year students, R.E.C. integrates a variety of recreational activities that promote mental and social wellbeing before classes begin. The program builds meaningful connections and offers an inclusive alternative to traditional outdoor orientation experiences.
Led by experienced student leaders, R.E.C. cultivates friendships, eases transitions and creates a strong foundation for belonging before the first day of class. The award positions Wake Forest as a national leader in innovative first-year student engagement.
MORE THAN 38% of undergraduates participated in
42 INTRAMURAL OFFERINGS
623 INCLUDING FIRST-YEAR STUDENTS
TEN TEAMS
INCLUDING MEN’S ICE HOCKEY, SWIMMING AND WOMEN’S VOLLEYBALL, PROUDLY REPRESENTED WAKE FOREST AT NATIONAL TOURNAMENTS.
BUILDING BELONGING THROUGH RECREATION
Campus Recreation’s Sport Programs offered extensive opportunities for student involvement through intramural and club sports. These programs foster leadership, teamwork and a strong sense of community, helping students thrive physically, socially and emotionally beyond the classroom.
38 STUDENT-LED TEAMS
1,024 STUDENTS COMPETING
107 HOME
200 AWAY COMPETITIONS
THEME 03 PATHWAYS TO LEADERSHIP, MEANING AND PURPOSE
We view leadership as a process and not always a position. Leadership is accessible to all students and all staff. Leading lives of meaning and purpose requires us to identify pathways to leadership, map our core values to our actions, connect to life after college, identify talents and strengths and build frameworks for radical collaboration on campus, in the local community, and beyond.
2,123 PARTICIPANTS
1,775 UNDERGRADUATES 28.5% INCREASE 14,000 MORE THAN RAN LAPS
$313K OVER RAISED IN A SINGLE DAY
PREPARING STUDENTS TO BE CATALYSTS FOR GOOD
At Wake Forest, community engagement is more than service; it’s a powerful platform for student leadership and real-world impact. Through initiatives led by the Office of Civic and Community Engagement, students embrace the University’s Pro Humanitate motto while building skills in collaboration, problem-solving and ethical leadership.
In 2024, the Brian Piccolo Cancer Research Fund reached a record-breaking $637,000 to support the Comprehensive Cancer Center at Atrium Health Wake Forest Baptist. Anchored by three student-run events, Hit the Bricks, Wake ’N Shake and Pump Up for Piccolo, fundraising efforts demonstrated how student-led philanthropy can drive large-scale impact.
This event alone drew 2,123 participants, including 1,775 undergraduates, a 28.5% increase from the previous year. Collectively, they ran more than 14,000 laps and raised over $313,000 in a single day.
Behind the scenes, student directors led more than 120 peers across areas such as logistics, corporate sponsorships and participant engagement, managing a five-figure budget and collaborating with campus and community partners.
EXECUTIVE DIRECTOR OF HIT THE BRICKS
KEVIN DUNN
YEAR 25 ‘
“This experience not only shaped me as a leader but also influenced my career path. It steered me toward politics, where I hope to work on issues I am just as passionate about."
03
In partnership with 11 community agencies, Campus Kitchen mobilized 304 students who recovered more than 30,500 pounds of food and delivered 3,284 meals to food-insecure residents. Students held leadership roles in procurement, advocacy and education, contributing more than 3,700 service hours.
11 COMMUNITY PARTNERSHIP AGENCIES
304 MOBILIZED STUDENTS
30,500 POUNDS OF FOOD
3,284 MEALS TO FOOD-INSECURE RESIDENTS
3,700 SERVICE HOURS MORE THAN
COURIYAH STEGALL
"Campus Kitchen challenged me to think critically about food insecurity and my role in creating solutions. These experiences helped shape my identity as a student leader committed to service.”
Wake Forest also advanced its third year of the Public Health AmeriCorps program, placing 14 undergraduate and graduate students and alumni in local health-focused nonprofits. Members completed 900 hours each in frontline roles such as patient navigation, health education and equitable care access. Beyond service, they engaged in weekly seminars, mentorship and training designed to clarify professional pathways. Of current members, 87.5% reported an increased likelihood of pursuing a career in public health, up from 72% in the programs first year.
ARE LIKELY TO PURSUE A CAREER IN PUBLIC HEALTH
CHRISTOPHER DIETRICH
“My involvement with AmeriCorps broadened my viewpoint and perspective, allowing me to see the public health issues that exist beyond this campus and within our local and national communities. It inspired me to continue spreading goodness through service and to implement the Pro Humanitate spirit right here in our local community.”
Wake Forest Public Health AmeriCorps program earned national recognition during a site visit from AmeriCorps, Centers for Disease Control and Prevention (CDC) and the state of North Carolina. Wake Forest was one of several organizations awarded funding through Public Health AmeriCorps, a partnership between AmeriCorps and the CDC that awarded more than $950,000 in North Carolina alone.
$200K EARNED IN FEDERAL GRANT
DEVELOPING INFORMED CITIZENS THROUGH
DEMOCRATIC
ENGAGEMENT
300 STUDENTS FREE RIDES
600 COMMUNITY MEMBERS
A robust commitment to fostering active engagement in American democracy serves as a powerful pathway for students to discover their strengths, values and purpose, cultivating leadership that extends beyond formal positions. This past year, a comprehensive suite of political and electoral engagement initiatives empowered students to be informed, active citizens.
Through the collaborative Deacs Decide initiative, a cross-campus coalition diligently increased voter registration, education and turnout. Deacs Decide eliminated practical barriers to democratic participation by establishing a one-stop early voting location, providing free transportation for more than 300 students, securing the Deacon OneCard’s acceptance as a valid photo ID and implementing an online platform to streamline voter access for more than 600 community members. These efforts provided students with tangible experiences in advocacy and logistical planning, deepening their understanding of their vital role in the democratic process.
Complementing these efforts, the campus welcomed former U.S. Reps. Donna Edwards (‘80), D-Md., and Barbara Comstock, R-Va., for the Congress to Campus program. This initiative fostered meaningful, nonpartisan civic learning by connecting students directly with former members of Congress, who shared career insights and modeled civil discourse. This experience brought government to life, inspiring students to consider their potential roles in public life.
ERICA CARL
YEAR 25 ‘
“My biggest takeaway was the significance of civic engagement, no matter your party, no matter your political stance, just being an active member in the government, in the community and just being sure that you are getting out voting and encouraging your family and friends to get involved.”
The profound impact of these programs is evident in both the skills students acquire and the national recognition the University has earned. Initiatives fostering voter registration, political dialogue and issue-based learning equip students with critical thinking, communication, collaboration and organizing abilities that extend far beyond their time at Wake Forest.
Deacs Decide’s strong commitment to civic learning and participation earned Wake Forest the Voter-Friendly Campus designation and recognition for a Highly Established Action Plan from the ALL IN Campus Democracy Challenge. The program also received national accolades for its leadership, including the Standout Campus Administrator Award and inclusion on the ALL IN Student Voting Honor Roll.
These honors underscore how Wake Forest prepares students not just for future careers but for a lifetime of engaged citizenship, allowing them to find profound meaning and purpose in contributing to the greater good of society.
GRAY LOWDER
“We got an inside scoop on what it actually looks like and what it takes to run a campaign from two former members of Congress. You don’t learn that in a politics class, but we learned that today.”
This robust election engagement ecosystem empowers students to embody the spirit of Pro Humanitate.
3,184
UNDERGRADUATE MEMBERS
TRANSFORMING FRATERNITY AND SORORITY ENGAGEMENT THROUGH LEADERSHIP DEVELOPMENT
The fraternity and sorority experience serves as a powerful journey for students to discover their strengths, values, and purpose, cultivating leadership that extends beyond formal positions.
FOSTERED A STRONG SENSE OF COMMUNITY
100 STUDENT LEADERS
PARTICIPATED IN VARIOUS SKILLS-BASED CONFERENCES
This past year, the fraternity and sorority community underwent significant evolution to enhance inclusivity and active engagement for its 3,184 undergraduate members. The Office of Fraternity and Sorority Engagement (FSE) established new policies and procedures that centered on enhancing officer transitions, strengthening chapter accountability through an improved Old Gold Standards of Excellence program, and redesigning support for the National Pan-Hellenic Council (NPHC) travel fund process. In collaboration with Campus Life Finance and Administration and the Student Organization Finance Office (SOFO), the NPHC travel fund process was redesigned with clearer guidelines and a more formalized request system. As a result, participation in travel opportunities increased among students in both the NPHC and Unified Greek Council (UGC) communities. Students from all four councils were able to attend leadership events, demonstrating the growing impact of these strategic enhancements on student engagement and development.
Opportunities for intentional leadership development, such as the FSE Summit and Presidents’ Summit, provided students with peerled workshops and open dialogue that fostered a strong sense of community and a deeper understanding of their leadership identity.
The impact of these transformative experiences extended well beyond campus boundaries. More than 100 student leaders actively participated in national, regional and state conferences, including the Association of Fraternal Leadership & Values (AFLV) and the inaugural North Carolina Fraternity & Sorority Summit, accessing vital skill-building and networking experiences that they brought back to enrich the Wake Forest community.
INTERIM PRESIDENT OF THE UNITED GREEK COUNCIL
ABBY RISE
YEAR 25
“My involvement in Delta Xi Phi has been an invaluable part of my Wake Forest experience.
I
have gained leadership skills, long-lasting friendships and opportunities to make a real difference on campus. Getting to see this community grow has been immensely rewarding and inspiring.”
Complementing this external engagement, the community embraced new initiatives such as Greeks Give Back, a New Leaders Reception and Greek Week, fostering genuine connections and increased cross-council collaboration. Students consistently reported feeling more connected, valued and supported, with a noticeable increase in the confidence and visibility of leaders who are now taking on more prominent roles across the University and national boards.
This evolution of the fraternity and sorority experience empowers students to discover their unique strengths, values and purpose, preparing them to lead with lasting impact.
88% OVERALL AGREED
LEADERSHIP
GROWTH THROUGH THE LEADERSHAPE ® INSTITUTE
For the second year, Campus Life hosted the LeaderShape® Institute at Camp Caraway in Sophia, North Carolina. Students appreciated the opportunity to “delve deeper” into their values, interests and experiences. Overall, 88% of participants agreed that they were able to form relationships with individuals from different backgrounds during the four-day experience.
CHRIS LANGLEY
“This experience profoundly impacted me. It gave me clarity and confidence to pursue sustainable equity in WinstonSalem and the belief that with passion and purpose, I can be the spark for real, lasting change.”
CREATING A COMMON LANGUAGE WITH CLIFTONSTRENGTHS ®
Designed by Gallup, CliftonStrengths® provides a common language for self-understanding and empowers students to confidently navigate their academic and personal lives, contributing to their overall success and a stronger, more self-aware campus community.
Beginning with successful pilot workshops for resident advisers and Benson University Center student managers, the Strengths initiative has equipped students to apply their strengths in supporting peers and fostering inclusive communities.
JACK MARTIN
“CliftonStrengths helped me build confidence in who I am, and empowered me to support others in their journeys.”
YEAR 26 ‘
After taking the assessment, 82% of participants reported increased awareness of their strengths, and 79% planned to apply them academically and personally. Building on this momentum, a comprehensive rollout is planned for the incoming Class of 2029, ensuring every first-year student will complete the assessment as part of orientation.
By embedding Strengths into leadership development, Wake Forest prepares students to lead with authenticity, insight and purpose.
DEVELOPING ETHICAL LEADERS:
THE PRESIDENT’S LEADERSHIP SERIES
26
STUDENT GOVERNMENT MEMBERS
76%
BUILD NEW RELATIONSHIPS
The Student Government President’s Leadership Series (PLS) is a signature initiative focused on cultivating principled student leaders through immersive engagement with the Relational Leadership Model framework. This process-oriented leadership model is centered on ethics, inclusion, purpose and empowerment.
Through three interactive workshops and weekly reinforcement, the program guided 26 Student Government members in building leadership plans that reflected their personal values and campus impact.
Outcomes included:
LEGISLATION DEVELOPMENT
LEADING COMMITTEE DISCUSSIONS
PEER MENTORING CROSS-CAMPUS COLLABORATIONS
and shared decision-making with faculty and staff, where 76% of participants reported successfully building new relationships.
By connecting theory with practice, the program equips student leaders with the tools to lead with integrity, foster inclusive change and make a lasting impact on the Wake Forest community.
HARPER LINDSAY
“My experience as a Student Government senator allowed me to fully embrace every aspect of the Wake Forest experience and become an active member of the community. It showed me how much student opinion is valued and how much positive change one person with a goal can make.”
STRENGTHENING STUDENT ORGANIZATIONS FOR IMPACT
Beyond operational support, significant focus was placed on cultivating effective student leadership. The Student Organization Leadership Kickoff provided crucial information and resources, helping student leaders transform their understanding of leadership from a positional role to a values-driven action. More than 100 student leaders gathered before classes began in the fall semester to engage in sessions focused on event-planning, risk management, civic engagement, and leading change. This kickoff event equipped participants with principles to inspire and guide their peers, resulting in a more engaged and valuesdriven student community. By investing in student organizations and their leaders, Wake Forest strengthens its vibrant campus environment, nurturing students’ individual leadership potential and fostering a culture where students can thrive and make a meaningful impact.
ERIC CISNEROS
“I signed up for the Student Leader Organization Kickoff at the start of the 2024 fall semester because I wanted to learn how to become a better leader for everyone.
Through this workshop, I learned that being a leader is not a position but rather an action to uphold the values of oneself and the community.
This prepared me to be the leader I wanted to be during this past school year, where I was able to inspire others through the values this workshop taught me.”
CREATING CONNECTION THROUGH ADMINISTRATIVE ACCESSIBILITY
Fostering a responsive and connected campus community is a key priority, achieved in part by enhancing opportunities for students to engage directly with Campus Life leadership.
Throughout the fall and spring semesters, a range of informal initiatives brought administrators into student-centered spaces.
Signature events like Milkshake Monday, Wake Up Wednesday and Gold and Black Chats regularly brought campus leaders to locations such as ZSR Library, Wake Downtown, South Forest and Benson University Center. These gatherings were intentionally designed to create accessible pathways for students to meet and interact with administrators, fostering a sense of approachability and enabling realtime feedback on their experiences and perspectives.
These efforts included specific initiatives like the Campus Life Advisory Council with the vice president for Campus Life, which provided a structured yet informal forum for ongoing dialogue. Additionally, during the past academic year, the dean of students hosted several events directly within first-year residence halls, further cultivating a sense of community and ensuring new students felt connected and supported from the outset.
By consistently creating these opportunities for direct engagement, Campus Life leadership actively listens to student voices, builds stronger relationships and ensures that student experiences and needs remain at the forefront of decision-making.
EMPOWERING
STUDENT LEADERS
TO STRENGTHEN CAMPUS SAFETY
Deacon Student Patrol (DSP) offered students the opportunity to work alongside University Police, enhancing campus patrol and security services. Student Patrol members played a vital role in supporting University special events, securing buildings, responding to additional security needs, and monitoring parking lots. By integrating student leaders into campus safety operations, DSP enhances the reach and responsiveness of University Police. Through active patrols, event support, and conflict mediation, DSP members gain real-world leadership experience while reinforcing a culture of safety and trust across Wake Forest University.
DEACON STUDENT PATROL SUPERVISOR
XOCHITL
CONTRERAS
“Serving as a member of the Deacon Student Patrol has deepened my understanding of campus safety and its importance in creating a secure and supportive environment. In this role, I’ve acted as a point of contact for students, which has strengthened my communication skills, sharpened my ability to solve problems in real time, and taught me how to mediate conflicts with professionalism and empathy.
My experience with DSP has been instrumental in my personal and professional growth, and I’m proud to contribute to the wellbeing of the Wake Forest community.”
THEME 04 ELEVATING OUR CONSCIOUSNESS OF CARE
We strive to match our care for one another with our academic rigor and reputation. We value supporting the whole person and our responsibility in creating a safe and healthy campus.
ADVANCING A CULTURE OF CARE: THRIVE CELEBRATES ITS 10 TH ANNIVERSARY
Wake Forest marked the 10th anniversary of Thrive, the University’s signature initiative for holistic wellbeing, by launching a bold new phase of its work: a collective impact model designed to strengthen a culture of care across campus.
The new model brings together diverse stakeholders through specialized coalitions aligned with the dimensions of wellbeing, including Access and Belonging; Alcohol and Other Drug HarmReduction; Interpersonal Violence Prevention; Peer Leadership; Physical Health and Nutrition; Hazing Prevention; and Mental Health. Together, these groups create aligned strategies informed by data and lived experience to address complex challenges and support student flourishing.
One of the clearest examples of this approach in action is the Hazing Prevention Coalition. This team brought together Campus Life, Wake Forest Athletics, ROTC and faculty to address hazing through policy, education and accountability. Their work led to a comprehensive policy revision, a new hazing prevention website for athletics, and a campus-wide prevention framework.
MORE THAN
200 STUDENT
ORGANIZATION LEADERS
COMPLETED TRAINING
and athletics implemented mandatory education for student-athletes, coaches and staff, laying the groundwork for lasting culture change and safer student experiences.
The We Are Wake Mental Health Coalition also demonstrated the power of cross-campus collaboration. This group advanced a range of initiatives to support emotional wellbeing and reduce stigma. Guided by national data and research on academic stress, the coalition expanded foundational mental health training for faculty and staff and launched Care 101 as an on-demand workshop in Workday Learning. The coalition also explored emerging technologies, such as the use of artificial intelligence in mental health care, to ensure that Wake Forest remains on the cutting edge of student support.
Together, the Thrive coalitions reflect a decade-long evolution from programs to partnership, from individual offerings to an integrated system that empowers every student to thrive. As Wake Forest enters the next chapter of this work, the commitment to collective action remains clear: When we care together, we grow together.
WE ARE WAKE
20% STUDENTS SELF-ADVOCATING FOR HELP IN 2024-25
The We Are Wake initiative continues to serve as a cornerstone of Wake Forest’s efforts to foster a compassionate, resilient community in which students, faculty and staff are empowered to support one another and access care when it’s needed most.
711 REFERRALS
This past year, strategies were implemented to broaden our capacity for care, enhance resiliency and elevate our awareness of what it means to cultivate a safe and healthy environment for all. From faculty training and peer education to personalized support services and visible awareness campaigns, We Are Wake helps ensure that care is accessible, responsive and deeply rooted in the University’s values.
One of the most powerful examples of this work is the 758-CARE referral system. Designed to provide real-time support, the 24/7 call hub connects students, families, and campus partners to case managers who offer guidance, resources and compassionate followup. In 2024-25, 758-CARE received 711 referrals, excluding summer months. Notably, 20% came from students self-advocating for help, and 29% came from families demonstrating growing trust and awareness of this vital support system.
Faculty and staff were also key partners in advancing the culture of care. Through the Care 101 training, a number of global program leaders, including study abroad faculty and site directors, gained tools to better understand Wake Forest’s wellbeing expectations and support networks.
EXECUTIVE DIRECTOR OF GLOBAL ABROAD PROGRAMS
JESSICA FRANCIS
“Care
101 has equipped our global staff with practical tools and strengthened their connection to our campus core ethos of care, ensuring students feel supported worldwide."
Students, too, played a leading role in shaping a supportive environment. Fifteen student Mental Health Ambassadors were trained to facilitate Care 101 workshops with peers, extending the initiative’s reach to Greek organizations, club sports teams and student employees at the Wellbeing Center. Their peer-to-peer engagement model makes mental health education more relatable and accessible across campus.
To elevate visibility around mental health, Campus Life partnered with Wake Forest Athletics to launch the Green Games series, designated awareness events during home games in field hockey, volleyball, men's and women's soccer and men's and women's basketball. At each game, student-athletes wore custom We Are Wake warm-up jerseys, in-game announcements promoted key messages about the initiative, and Campus Life staff hosted tabling efforts to connect attendees with on-campus resources. These events signaled a shared commitment to mental wellbeing, advocacy and collective care, uniting fans, athletes and the broader community in visible support of student mental health.
Together, these efforts reflect the impact of We Are Wake: a campus-wide movement in which care is not just a program but a shared responsibility. By creating pathways to connection, education and response, Wake Forest is deepening its capacity to care and ensuring no student has to navigate challenges alone.
EMPOWERING STUDENTS TO LEAD THE WAY IN CAMPUS WELLBEING
Wake Forest’s commitment to wellbeing is exemplified by its dynamic peer education model, in which trained student leaders promote health and resilience across campus. Groups like SHAG, Mental Health Ambassadors, ALIVE, the Body Project, and Wellbeing Ambassadors deliver accessible, student-led programming that reduces stigma and increases engagement with critical health topics. Through workshops, events, and open dialogue, peer educators empower their peers to build healthier relationships, improve mental health literacy, and support one another, strengthening both individual wellbeing and our collective campus culture of care.
WELLBEING AMBASSADOR
WAVE WALDMAN
YEAR 27 ‘
“Being a Wellbeing Ambassador has been one of the most meaningful parts of my Wake Forest experience. I’ve had honest, often vulnerable conversations with peers while educating them about mental health. Helping others recognize healthy relationships and know when someone might be struggling has deepened our collective understanding of support.
Watching this shift in our community and growing as a leader in the process has been incredibly fulfilling.”
4
CREATION OF THE UNIVERSITY COUNSELING CENTER CANOPY PROGRAM
Recognizing that mental health challenges can disrupt a student’s academic path, Wake Forest’s Canopy Program offers proactive, personalized support to help students manage their well-being while staying on track academically. Designed for those most at risk of leaving the University or experiencing delayed graduation due to complex mental health concerns, the program provides enhanced resources tailored to individual needs, reducing the likelihood of crisis.
This high-touch model delivers critical support during times of adversity and fosters long-term academic and social integration. By enabling students to remain enrolled and connected to their peers, Canopy helps mitigate the emotional and social costs often associated with taking time away from school. Meeting students where they are and walking alongside them through challenges, the program transforms potential setbacks into pathways for growth, success, and belonging — reinforcing Wake Forest’s mission to nurture the whole student.
Students who engaged with Canopy experienced notably more stable academic year, remaining enrolled without hospitalization or medical withdrawal. Their experience reflects the program’s capacity to offer meaningful support during critical moments. In contrast, those who declined participation faced more significant challenges. This distinction underscores the importance of early intervention and the value of accessible, compassionate programming in fostering student resilience and continuity.
One of the most impactful expressions of Wake Forest’s care for its community is the Chaplains’ Emergency Fund (CEF), which provides direct aid to those facing financial hardship or personal emergencies. This vital initiative provides crucial financial assistance to students, faculty, staff and contract workers facing moments of disaster, personal emergency or unanticipated financial hardship.
Relying on the generosity of our community, CEF implemented several new fundraising opportunities this past year, significantly expanding its capacity to serve those in need and underscoring our shared responsibility in cultivating a truly supportive environment for all.
This year, the CEF distributed an impactful $104,000 (compared with $88,000 in the previous year) to 163 members of our community, with an average award of $638, directly enabling individuals to cover essential expenses like rent, utility bills and medical costs.
Together, these efforts reflect Wake Forest’s unwavering dedication to fostering a culture of care, where every member of our community is empowered to thrive.
163 MEMBERS
$638 AVERAGE AWARD
JAM FOR JANEY
In times of loss, the Wake Forest community has shown its deep capacity for care, compassion and resilience. This past year, that spirit was most clearly reflected in the collective response to the unexpected passing of sophomore Janey Thompson, a physics major, member of Tri Delta sorority and member of the Women’s Club Basketball team. In the aftermath of her passing, the Office of the Chaplain and the Office of the Dean of Students gathered students, faculty, and staff, offering a space for shared grief, where close friends and University leaders spoke about Janey's lasting impact and the joy she brought to the community.
In 2024, students who were close to Janey transformed their grief into action with the creation of Jam for Janey, a 3-on-3 basketball tournament to raise money for a physics scholarship in her name. What began as a student-led tribute quickly became a campus-wide expression of love and support. Over the last two years, Jam for Janey raised more than $136,000 to support the Janey Thompson Physics Scholarship, ensuring that her passion for science and community lives on through future generations of students. To provide a lasting physical tribute, a bench was dedicated outside the Wellbeing Center in January 2025. It serves as a quiet space for reflection and a visible reminder of Janey’s enduring legacy.
Through these acts of remembrance and care, the community continues to affirm its commitment to come together to grieve, find comfort in one another, and celebrate the lives and moments shared. The response to Janey’s passing reflects more than grief; it reflects a community living its Pro Humanitate values.
THEME 05
MAXIMIZING SYSTEMS, PROCESSES AND RESOURCES
We prioritize opportunities to maximize our operational approaches. Consistency also connects to our deep commitment to equity for all. Ensuring students and staff experience the same level of support, challenge and connection is critical to our deeply relational culture.
INVESTING IN STUDENT WELLBEING THROUGH RESIDENTIAL RENEWAL
Wake Forest continues to prioritize student wellbeing, safety, and comfort by enhancing the residential environment while ensuring long-term infrastructure sustainability. This past year, the university led major renovations across Polo Residence Hall, Martin Residence Hall, and Deacon Place — modernizing spaces and cultivating resilient, supportive communities. These upgrades were designed to improve daily comfort and peace of mind for residents, reflecting a deep understanding of student needs and a shared commitment to fostering a healthy campus experience.
Crews installed 502 energy-efficient, low-maintenance windows at Polo Hall, boosting insulation and operational efficiency. They also replaced furniture in 10 lounges and 63 apartment living rooms with durable, serviceable pieces built for longevity. Martin Hall’s original 1994 bathrooms underwent a full modernization, replacing groutheavy tiles with solid surface materials to improve cleanliness and reduce maintenance. At Deacon Place, teams refurbished furniture in 82 living rooms and upgraded the clubhouse with new carpet, lighting, and multimedia technology. These strategic investments have transformed residential spaces into environments that promote belonging and wellbeing, ensuring students feel supported not just today, but for years to come.
502
ENERGYEFFICIENT
Low-maintenance windows at Polo Hall boosting insulation and operational efficiency.
10/63
LOUNGES AND APARTMENT LIVING ROOMS
With durable, serviceable pieces built for longevity.
82 LIVING ROOMS
Refurbished furniture and upgraded the clubhouse with new carpet, lighting, and multimedia technology.
CREATING A SEAMLESS AND WELCOMING MOVE-IN EXPERIENCE
Over the months leading up to August, a significant cross-campus effort was undertaken to coordinate New Student Move-In. This extensive collaboration involved numerous University partners; including Deacon One; Mail Services; Parking and Transportation; University Police; Orientation, New Student and Transition Programs; and Facilities, all working to transform a complex logistical process into an experience designed to instill excitement, foster community and create a sense of belonging for incoming students and their families.
The success of these optimized systems and processes was evident in the seamless welcoming of more than 400 pre-orientation students and families within a three-hour window on Aug. 17, 2024, followed by more than 850 new students and their families within a four-hour window on Aug. 21. These remarkable achievements were made possible by the dedication of more than 220 faculty, staff and returning student volunteers, whose collective effort embodied the warm welcome synonymous with Wake Forest.
Families lauded the experience as “Disney-like” and move-in crews as “fast as a NASCAR pit crew,” while volunteers appreciated the well organized system and the opportunity to connect with new students. This initiative exemplifies Wake Forest’s commitment to creating meaningful first impressions — turning a logistical feat into a powerful moment of belonging, connection and community.
DRIVING EXCELLENCE THROUGH STRATEGIC PROGRAM REVIEW
Over the past two years, Campus Life has implemented a comprehensive program review process designed to evaluate departmental practices against best practices. This initiative enhances student success, improves program performance, aligns efforts with strategic goals, and informs resource allocation. The impact of this framework is already visible, with the Office of Student Engagement, the Office of Wellbeing and the Safe Office successfully completing site visits in Spring 2025. Continuous improvement is built into the process through director feedback, refined timelines and structured debriefings that capture best practices for future reviews.
By embedding a culture of accountability and continuous learning, the program review process strengthens operational excellence and ensures that every department is equipped to deliver meaningful, student-centered outcomes.
SOCIAL MEDIA STRATEGY
“THE RELATIONSHIP YOU HAVE WITH YOUR COMMUNITY IS YOURS TO CREATE.”
Instagram, the leading social media platform for Gen Z according to Statista, highlights the importance of nurturing community — even online. This past year, Campus Life focused on capturing student stories and impact, translating them into meaningful content for social media. Using our social media management tool, we were able to tag and track the relationship between our content and our Strategic Vision themes. We found that our strategic vision content performed at an increasingly high rate for our audience, indicating that the division’s goals are resonating with our students, a win for engagement and community building. Theme 3: Creating Pathways to Leadership, Meaning and Purpose took the lead, accounting for 38.4% of our content for fiscal year 2025, with highlights of our student leadership, including the 20th year of Wake ‘N Shake, the largest student-run philanthropy effort by Wake Forest students.
With more than 88,000 total engagements and a growth rate of nearly 70% across our social media platforms, our content is resonating strongly and attracting new audiences at an increasingly fast rate, a testament to trust-building with our campus community.
88,000 TOTAL ENGAGEMENTS
70% GROWTH RATE
CULTIVATING CONNECTION AND CAPACITY:
STRENGTHENING STAFF
ENGAGEMENT ACROSS CAMPUS LIFE
To ensure our work consistently supports all aspects of the Campus Life mission and strategically allocates resources, a significant focus was placed this year on enhancing internal processes and staff integration. Following critical feedback, a revitalized New Staff Orientation model was launched for all newly hired full-time professional staff members, held quarterly to provide comprehensive overviews and foster strong connections to our collective vision and values. This updated structure was intentionally designed to encourage interaction and build a cohesive team from day one, laying a foundational roadmap for staff to contribute effectively and sustainably within the organization.
To foster a supportive and productive environment for all staff, Campus Life implemented key initiatives aimed at enhancing connection and promoting strategic work. Over the last three years, monthly Campus Life Connects events were introduced, providing informal, small-group opportunities for staff to engage directly with executive leadership. These gatherings were designed to build community and facilitate open dialogue, strengthening relationships across the division.
ASSISTANT DIRECTOR OF STUDENT ENGAGEMENT
EVE PHINAZEE
“Campus Life Connects was a great way for me to meet with partners from across campus. Putting faces to names earlier helped to further collaboration.”
Additionally, three Meeting-Free Weeks were organized throughout the academic year, specifically designed to rebalance meeting culture and empower staff to focus on strategic planning, prioritize projects or take valuable time away for rest and rejuvenation. These efforts have had a tangible impact on staff wellbeing and productivity. The Meeting-Free Weeks were particularly well received, with staff expressing appreciation for the dedicated time to focus on critical work and avoid meeting overload. The implementation of these initiatives demonstrates a commitment to cultivating a supportive and efficient work culture that prioritizes the holistic wellbeing of its team members.
STRENGTHENING CAMPUS SAFETY THROUGH COLLABORATION AND COMMUNICATION
Strategic enhancements have significantly strengthened how safety concerns are communicated and addressed across campus. Faculty, staff and students now have more direct channels to raise questions and receive timely information, reflecting an integrated approach that reflects a growing culture of collaboration and accountability, ensuring that every voice is heard and every concern is met with thoughtful, informed action. To support these improvements, several key initiatives were implemented to strengthen communication, enhance responsiveness and ensure safety concerns are addressed effectively across campus:
• The key recommendations from the After Action Review were carefully evaluated and integrated into finalized protocols, reinforcing Wake Forest’s commitment to continuous improvement.
• A comprehensive analysis of the three-year Safety and Security Community Survey helped prioritize data-informed strategies.
• The implementation of Power Engage, a digital feedback tool, enabled the collection of real-time insights from students, faculty, staff, and visitors after each interaction, enhancing responsiveness and transparency.
TEACHING PROFESSOR OF SOCIOLOGY & MEMBER OF THE POLICE ADVISORY BOARD
STEVEN GUNKEL
“Cross-departmental conversation and collaboration are key for effective communication and support of the Wake Forest University community.
Together, these efforts are building a more connected, informed, and responsive where safety is not just a priority, but a shared responsibility."
FEATURE STORY: HURRICANE HELENE RESPONSE
In a powerful demonstration of Pro Humanitate, the Wake Forest community swiftly mobilized to support neighbors in Western North Carolina impacted by Hurricane Helene. On Nov. 16, students, faculty and staff gathered for a Community Day of Action, transforming the Sutton Center into a hub of care, coordination and compassion.
Volunteers sorted and packed seven pallets of essential supplies for donation to Second Harvest Food Bank of Northwest North Carolina, Forsyth Humane Society and the Diaper Bank of North Carolina. These critical resources provided timely support to those facing significant disruption in the wake of the storm.
The event was made possible through collaboration among the Office of the President, the Office of Civic and Community Engagement and Wake Forest Athletics. A Wake Forest student designed the “Mountain Strong” T-shirt, which became a visible symbol of solidarity and support. Proceeds from T-shirt sales raised more than $7,800 for relief efforts.
In addition to material aid, Wake Forest extended care directly to its students. The CARE Team reached out to more than 300 students whose families were impacted, offering personalized support and connecting them with essential campus and community resources. The Chaplains’ Emergency Fund distributed $14,750 in financial assistance to help students manage unexpected hardships, while the Wellbeing Center offered free memberships to students from Western North Carolina institutions who were displaced by the storm.
This comprehensive approach underscores the University's deep commitment to fostering a resilient and supportive community, demonstrating how Wake Forest lives out its Pro Humanitate motto by standing together with its members and neighbors in times of need.