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spring 2016


Color Theory by Jamie Drake

room to party

Sunny Hamptons Hideaway


Art Deco Reborn: The Phantom


rooms with

spring 2016

soul Create Personal Spaces That Speak to You

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BLISS, COMFORT A ND JOY. IN A N Y OR DER YOU W ISH. The experience. That’s what matters. At Baker, we handcraft our pieces from the world’s finest fabrics, veneers, metals and woods. It’s comfort and couture paired in perfect union.


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With a legacy of style and craftsmanship spanning a century, Lexington Home Brands offers a remarkable array of the most distinctive home furnishings, sophisticated outdoor living designs and fashionable office and media styles in the industry.


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©2015 Cartier

CLÉ DE CARTIER New Collection


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spring 2016


Features 42 | Sitting Pretty

This “new old” home in a historic Long Island neighborhood delights at every turn.

50 | Redefining Cozy

For a Connecticut show house, a plain Jane library is turned into a stylish personal retreat.



56 | Bright Hampton

An abundance of natural light sets the stage for creating a perfect year-round vacation home in Bridgehampton.

64 | Room to Party

Barbara Lewis transformed a former home medical office, exam rooms and all, into a suite fit for largescale entertaining.

72 | The Allure of India

Few places on Earth seduce like this enchanting country. Experience two of its most famous cities, Agra and Jaipur, with a stay at the decadent Oberoi hotels.


80 | Style Merger

A subtle blend of traditional forms—many with a contemporary twist—makes this home a harmonious backdrop for daily living.

86 | French Connection

With an infusion of Parisian details, a hilltop home in Morris County, New Jersey, goes from nondescript to magnifique.

88 | Sparkle & Shimmer

In New Canaan, Connecticut, a homeowner and a designer collaborate to create a delicate personal world.


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spring 2016


25 departments


10 | The Safavieh Difference

Innovative design, unparalleled selection and a commitment to excellence define this family-owned business.

16 | T RENDSETTERS Introducing... The Phantom

Safavieh is bringing back Art Deco style, updated by designer Lorenzo Bellini, in the new Phantom Collection.

25 | Safavieh Showcase

This season’s fashion and furnishings go hand in hand. 25 Summer blues

Long days and warm nights call for a hue that will keep you cool, calm and collected. 26 boudoir chic

A soft color palette paired with feminine details promises dreamy, understated elegance. 28 lavender

Create a soothing sanctuary in your home with this relaxing and regal color. 30 mid mod

From seating to serving, these enduring Midcentury Modern designs will always stand the test of time.

32 Old Hollywood

Conjure up the Golden Age of cinema with these smart pieces. 34 Gold Rush

Just a touch of the shimmering shade is all you need to add instant glamour to a room. PERSONAL SPACE

96 | Your Secret Garden

Natural stone helps define an outdoor space, providing the perfect foil for plants and flowers.


100 | Fresh, Fun & Happy

Dwayne Thomas created the ideal living room for a young family—despite the lack of walls.

108 | Where to Find Us

A directory of Safavieh’s 11 retail galleries of home furnishings and fine rugs in metropolitan New York.

110 | Safavieh Happenings

Scenes from the latest celebrations of style with friends, family, designers and industry partners.

112 | The Last Word

Clients from Madonna to Michael Bloomberg love designer Jamie Drake’s signature style. Read Jamie’s tips for decorating with color.


106 | W  orking with an Interior Designer

Sheila Broderson, a staff designer in our Livingston store, shares what it’s like.


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Artist Rendering

Artist Rendering

Artist Rendering

The Best New Address on Long Island.

Luxury Condominiums with Legendary Services. The Ritz-Carlton Residences, Long Island, North Hills is conveniently situated within the Great Neck School District in the Village of North Hills on Long Island’s legendary North Shore. 20 miles from Manhattan. 60 miles from the Hamptons. See for yourself, what luxury feels like every day. Residences starting at $1,500,000.

516.486.6100 · The Ritz-Carlton Residences, Long Island, North Hills are not owned, developed or sold by The Ritz-Carlton Hotel Company, L.L.C. or any of its affiliates (“Ritz-Carlton”). RXR North Hills Phase I Owner LLC uses The Ritz-Carlton marks under a license from Ritz-Carlton, which has not confirmed the accuracy of any of the statements or representations made herein. The complete offering terms are in an offering plan available from sponsor. File No. CD-14-0036.


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spring 2016 EDITORIAL STAFF Editorial Director


Art Director & Style Editor


Creative Director assistant editor ASSISTANT ART DIRECTOR


Contributing Editors

Contributing Photographers


Safavieh Different?




What Makes Hello and welcome to the latest issue of Safavieh Style, a magazine in which our vision at Safavieh Home Furnishings comes to life and, we hope, will inspire you in the home and beyond. Get ready to be taken into some extraordinary residences, from a year-round beach house in beautiful Bridgehampton, to an idyllic Parisianinspired mountaintop home in New Jersey, to a chic new library created in an old church rectory in Connecticut. Travel to India and learn more about the exotic culture that has fascinated and inspired for centuries, plus so much more…. If there is one dominant theme in this issue, it’s the immense popularity of 20th century design, most notably Midcentury Modern. This is the most dynamic thing happening on the design front right now, inspiring today’s most sought-after design experts. While original pieces are commanding stratospheric prices, we at Safavieh are making a number of fabulous midcentury pieces that are both affordable and accessible. Check them out on page 30. Speaking of great and progressive design, one of the most exciting things to happen lately at Safavieh is the introduction of our newest line, The Phantom. Inspired by the iconic Art Deco aesthetic and a vintage RollsRoyce Phantom, this new collection is ultrasophisticated, very beautiful and will appeal



to the most discriminating tastemaker. We are thrilled about this incredible collection, which debuts on page 16. Safavieh’s leadership position and commitment to excellence in the furniture industry are part of what we refer to as the “Safavieh difference.” We are a design-driven firm, and our talented team of interior designers occupies an important place in our company culture. We have 64 designers on staff, all of whom are under the tutelage of our very best, Joseph Murphy. Joe is a visionary, a brilliant designer/ merchandiser and the cornerstone of our design aesthetic. One of our best-kept secrets is that our design services always have been and always will be free to you, the consumer. That, coupled with our extraordinary value-oriented prices and unparalleled selection, make the entire shopping experience one that is, quite frankly, impossible to beat. All of these things are part of the Safavieh difference, of which we are very proud. I hope you will drop by one of our 11 locations to experience the Safavieh difference for yourself. In the meantime, please sit back, relax and enjoy our latest issue of Safavieh Style. Warm regards, Michael Yaraghi

National Advertising Director Accounts Manager Director of Production and Circulation


Advertising Services Manager


Senior Art Director, Agency Services


production/art assistant Manager, Digital Media Accounting Manager, Office Services Published by Chairman President & CEO Senior Vice Presidents Vice Presidents





Alanna Giannantonio


wwwainscot wainscot CARROLL V. DOWDEN MARK DOWDEN SHAE MARCUS CARL OLSEN NIGEL EDELSHAIN RITA GUARNA CHRISTINE HAMEL Safavieh Home Furnishings 2 Channel Drive Port Washington, NY 11050 Contact Cindy Rubin at 516.945.3911 or To change an address or request a subscription, write to Subscriptions, Safavieh Home Furnishings, 2 Channel Drive, Port Washington, NY 11050; telephone 516.945.3868. Write to Editor, SAFAVIEH STYLE, 110 Summit Avenue, Montvale, NJ 07645; telephone 201.782.5730; email The magazine is not responsible for the return or loss of unsolicited submissions.

SAFAVIEH STYLE Magazine is published by Wainscot Media, 110 Summit Avenue, Montvale, NJ 07645, in association with Safavieh Home Furnishings. Copyright © 2016 by Wainscot Media, LLC. All rights reserved.

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Century believes that style and service are personal and best provided by passionate local businesses. We are proud to be family owned and operated in Hickory, North Carolina since 1947.

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Atlanta Dallas High Point Las Vegas New York Beijing Hong Kong Shenzhen Shanghai Riyadh Manila | 888.956.0030


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the phantom Safavieh is bringing back Art Deco style, transformed and updated by designer Lorenzo Bellini, in the new Phantom Collection. While the furniture is conceived and made in Italy, it has the soul of 1930s New York.

Safavieh’s new Phantom Collection was inspired by 1930s design. Some specific inspirations include, from far left, the Chrysler Building, Hollywood fashion (that’s Joan Crawford captured by photographer George Hurrell in 1932) and the Bugatti Type 57SC, considered by many to be the most beautiful automobile of all time. This page shows the bold silhouettes of two pieces from The Phantom Collection, the Flash dining room table and the Tiffany console.

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Three pieces from The Phantom Collection, the Emerald dresser (below left), Excelsior credenza (right, with a closeup showing burlwood detail), and Diamond dresser (below right) were inspired by industrial designs of the 1930s. Designer Lorenzo Bellini’s specific inspirations include the stepped sides of crystal perfume bottles and Art Deco desk clocks. Left, a room setting features various Phantom pieces.

In spite of—or maybe because of— the Great Depression, the 1930s was a decade of excitement and excellence in design. Prohibition ended and good cheer flowed. The silent era gave way to talkies, as the glamour of Hollywood enchanted a nation. Jazz gave birth to Swing, and Duke Ellington, Count Basie and Earl Hines became America’s musical aristocracy. Automobiles became faster and sleeker, with movie stars placing custom orders: Marlene Dietrich had her 1930 Rolls-Royce Phantom, which appeared in the final scene of the film Morocco, while her co-star, Gary Cooper, strove to outdo her with his 1931 Duesenberg Model J in Primrose Yellow and Parkway Green with leopardskin upholstery. Commercial air travel became a reality, with the adventurous rich flying down to Miami or Havana—or even Rio by the sea-o, as Fred Astaire sang—in a big silver bird to soak up the sun. Millions may have been down and out, but they dreamed big dreams in which they drove powerful cars, danced


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Radio brought the music of Duke Dietrich’s famous touring car, we call The on airplane wings and lived in Modernist manEllington, above, and other jazz sions filled with Art Deco furniture. Phantom. greats to millions of Americans Today there’s a renewed appreciation of Art As Bellini makes clear on the page at right, for the first time. Treated as Deco, a style born in France that reached its these new designs are not reproductions of a piece of fine furniture, the radio itself was lavished with glamorous apex in the New York of the 1930s. historical furniture. Rather, he began with the attention by designers. Radio The best Art Deco pieces combine exuberant spirit of American Art Deco pieces, added a cabinets of the ’30s were one of style, striking geometry, pleasing proportions, touch of Italian Modernism, and used his own Lorenzo Bellini’s inspirations for quality materials and high craftsmanship. proportions, lines, materials and colors to creSafavieh’s Phantom Collection. Below, like all pieces in the colAlmost a century after their creation, these ate something new. Bellini calls The Phantom lection, Safavieh’s Star dining pieces still seem utterly fresh. “timeless.” We think you’ll agree. table displays a strong and With that in mind, Safavieh set out to creThe Phantom was not only designed in Italy. elegant silhouette. ate a new collection of furniture inspired by It’s made in Italy too—a rarity in today’s world, the modern luxury of the 1930s. We partnered with the where so many home goods are manufactured in Asia. renowned Italian architect and furniture designer Lorenzo Made-in-Italy means you can have new furniture made with Bellini. What you see on these pages is the print world craftsmanship that rivals the best Art Deco originals. The premiere of the new collection, which, in a nod to Marlene Phantom Collection debuts this spring, only at Safavieh.


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Seen at work in his office in Rome, architect Lorenzo Bellini is the epitome of Italian high style. His many hospitality designs include, from top left, the Hotel Stendhal in Rome and the Ifen Hotel in Kleinwalsertal, Austria.

Lorenzo Bellini

The Maestro Behind The Phantom Italian architect Lorenzo Bellini, designer of Safavieh’s new Phantom collection, is the architect of some of Europe’s great hotels. Whether he’s designing buildings or furniture, Bellini uses principles of “harmonic dissonance.” “By this I mean the pleasing fusion of contrasting elements,” he explains. “The turnover of light and shadow, curvilinear forms juxtaposed with straight lines, items with light colors placed next to strongly colorful pieces, rough natural material alternating with smooth surfaces.” Before designing The Phantom Collection, he continues, “I analyzed the main aspects of the American society of the 1930s: cinema, fashion, luxury cars, pieces of art, prestigious objects. I also deeply analyzed the design of this period, concentrating on those pieces that I felt could be reinterpreted in a contemporary way, giving them new life. This was done by considering new proportions, new finishes and new shapes— always faithful to the concept of harmonic dissonances.” The result, he believes, are unique contemporary pieces: “I put great passion into conceiving and designing the collection for Safavieh. … I’m proud to say that my design bypasses any trends, becoming something that, with age, acquires added value.” 

Bellini Up Close

Q&A Signor Bellini, what are your favorite cities? New York, Paris and Roma What music do you listen to at home? The Modern Jazz Quartet, J.S. Bach, Chet Baker, Dinah Washington What’s your typical breakfast? Just an espresso coffee, Neapolitan style, of course Favorite artists? Paul Cezanne and Henry Moore Favorite architects? Michelangelo and Arne Jacobsen What can’t you live without? My sailboat S A FA V I E H s t y l e

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Envision life at a more comfortable pace Imagine seating so comfortable, it takes life’s fast pace down to a speed that relaxes and rejuvenates you. Stressless® is the only seating capable of providing such comfort. You’ll feel it in our patented Plus™-system, which provides exceptional lumbar support by interpreting your every movement. Once you sit in a Stressless, you’ll wonder how you’ve been able to relax and unwind without it.


The patented Stressless® PlusTM system provides exquisite lumbar and neck support which synchronizes smoothly as you recline in perfect balance. The unique height-adjustable headrest with sleep position completes the overall comfort. To adjust the gliding sensitivity simply turn the wheel on each side of the seat.

Made in Norway


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CUSTOM CRAFTSMANSHIP FOR MORE THAN 100 YEARS Featuring The Hable For Hickory Chair™ Collection | Hickory Chair is a registered trademark of the Heritage Home Group, LLC family of brands. ©2016


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summer blues

safavieh showcase

Long days and warm nights call for a hue that will keep you cool, calm and collected. See how fashion and furnishings play well together.

Safavieh’s striking two-toned navy and cream Arielle chest with faux bamboo handles is the ideal piece for a living room, bedroom or hall.

With swags of turquoise crackle beads, Arterior’s 4-light Viola chandelier will have guests gazing upward.

Crafted for indoor or outdoor use, Safavieh’s Tropical Oreas pillows are adorned with a family of seahorses in a white and marine blue hooked weave fabric.

Its acrylic legs give the Ambrosia bench by Safavieh the illusion of floating. Upholstered in lustrous velvet, Ambrosia adds a touch of glamour to any home.

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Hand loomed in India, this rug from Safavieh’s Mirage Collection recreates the look and feel of silk using sustainable viscose yarns.

Inspired by the luxurious modern interiors in an ambassador’s residence in Brussels, Safavieh’s Kameron club chair is a standout in any room.

Perfect for modern and coastal design schemes, this Yantley table lamp features a pyramidal stack of clear blue glass rings and is topped with a crisp white drum shade in textured cotton.

The eclectic blending of colors, textures and materials of the Melange Semblance chest by Hooker Furniture makes for stylish storage.

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boudoir chic

safavieh showcase With its strong lines, silver fittings and sparkling glass base, Safavieh’s Rock Crystal table lamp mimics the organic texture of icy, caveformed crystals.

This hand-knotted rug from Safavieh’s Dream Collection blends silk and cashmere, and the result is classic opulence.

With sparkling, iridescent mother-ofpearl sea shell embellishments, the Dialia pillow exudes silver screen glamour.

A soft color palette paired with feminine details promises dreamy, understated elegance. Contemporary Japanese design and a textured beige finish give character to Safavieh’s Imani chest of drawers. Safavieh’s delicate, hand-crafted, twig Wreath mirror adds a fresh, natural charm to the dressing room. Inspired by a French Louis XVI settee, the Woodward bench by Suzanne Kasler for Hickory Chair has fluted, tapered legs and arms with hand-carved details— perfect for lounging in style. The shellbacked Venus boudoir chair by Christopher Guy has an Italian silver finish. Use it with a vanity or as a stand-alone statement piece.


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7 1 3 .6 8 6 . 5 9 99 | info@v isualc omfort . c om | www. v isualc omfort . c om M I A L AR G E P E N DANT BY J O H N R OS S E LLI


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safavieh showcase

Throw a splash of plum blossom on your floor with this wool rug from Safavieh’s Isaac Mizrahi Collection.

Cast a spell with the free-form geometry and iridescent finish of Ricci pillows by Safavieh.

Create a soothing sanctuary in your home with this relaxing and regal hue. Christopher Guy’s stunning, high-back Sienna accent chair features the designer’s signature criss-cross legs.

You’ll feel like a queen in the Brandi occasional chair by Hancock & Moore, boasting a graceful oval back and curved arms.


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The cat’s out of the bag—the Tabby lamp by Arteriors is a design delight with hand-etched vertical stripes and a narrow footprint. Safavieh’s Deidra ottoman does double duty— perch your feet after a long day or remove the cushioned top and stow your treasures.

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for Hooker Furniture


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safavieh showcase

mid mod

With clear colors and a feel underfoot that’s soft as a feather, this rug from Safavieh’s Soho Collection is an ideal choice for transitional and contemporary homes.

Give your tootsies a break and enjoy lounging on the delicately lined leather Souffle chair by Kelly Wearstler for E.J. Victor.

If you’re short on space, try this twotiered side table by Henredon. The dark finish and brushed satin brass make it versatile.

From seating to serving, these enduring Midcentury Modern designs will always stand the test of time.

She’s strong, elegant and sexy. She’s Agnes by Hickory Chair. This console with leather drawer fronts and brass-finished legs is beautiful and functional.


A ceramic Georgia table lamp puts a spotlight on the artistry of American potters. The reactive glaze creates a stunning shimmer on the beautifully turned base.

It’s vintage and modern in one. With dark hues, rich wood-grain pattern and white highlights, Safavieh’s hand-crafted Kiet buffet is a timeless treasure.

Why stand when you can sit in Safavieh’s comfortable Bandelier armchair? Made from reclaimed teak and updated with a woven seat, it’s a standout piece.

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A.D. Marzia e Leonardo Dainelli | photo Stefano De Monte

old hollywood

safavieh showcase

Get whisked away by the free-flowing outline of leaves sweeping across the Highclere rug by Ralph Lauren.

You’ll always look good in this Friedman Brothers mirror, which comes in 37 different finishes and can be customized to your size specifications.

Style. Glamour. Elegance. Conjure the Golden Age of cinema with these smart pieces.

With a white marble top and gold finish, the Natalia end table by Safavieh Couture quietly commands attention.

If clothes could talk, they’d thank you for storing them in the Miramont chest by Bernhardt. In a silver sand finish, the piece gives off a satiny glow.

Roll out Safavieh’s Lennon bar trolley and become the life of the party.

Strike gold with the Autumnal Glow cabinet by Theodore Alexander. The gold leaf and lacquer doors open to reveal a lit interior with two adjustable glass inset shelves.


The best seat in the house is Baker’s Normandie swivel chair. A polished walnut collar and modern form make your lounge time luxurious and comforting.

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306 Eastman | Greenwood, Mississippi 38930 | 866.389.6642 |


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safavieh showcase

gold rush

With its tone-on-tone pattern, this rug from Safavieh’s Mirage Collection delivers understated style.

Forged of iron and hand finished by artisans in gold foil, each 26-inch round Jocelyn Coin mirror by Safavieh Couture gives a custom look.

Geometric patterns adorn Safavieh’s Bailey throw pillows in linen.

Just a touch of this shimmering shade is all you need to add instant glamour and grandeur to a room.

Combining black leather upholstery with refined gold finished legs, Safavieh’s Acra bench brings Park Avenue glamour to any room.

Inspired by the extravagance of couture fashion designers, the Arcadia faux bois table lamp provides both style and substance.


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With rich chocolate brown cushions nestled between sweeping arm rests, Bernhardt’s Jett chair defines modern elegance.

Crafted of acacia wood in black lacquer, the Knox chest of drawers by Safavieh Couture boasts a stringray texture.

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Imaginative Outdoor Living FEATURING REQUISITE COLLECTION | Lane Venture is a registered trademark of the Heritage Home Group, LLC family of brands. Š2016


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Designed, built and furnished in a single, integrated process, this “new old� home in a historic neighborhood delights at every turn. Karen Krinsky for Safavieh Photography by Peter Rymwid Text by Rita Guarna Interior design by


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arden City, New York, is an exception to the rule that Long Island’s best housing stock can be found only along the shore. This land-locked town is full of architecturally distinguished homes from the early 20th century. As they grow long in the tooth, some of these homes are natural candidates for replacement, and the homeowner who commits to tear-down-and-rebuild necessarily feels a weight of responsibility to the neighborhood. “That was certainly the case for my clients, a couple who have spent all their lives living in this part of Long Island,” says designer Karin Krinsky of Safavieh. “They set out to build a Shingle style house that has the curb appeal of a hundred-year-old home, and they succeeded.” Inside, the couple wanted to make the front rooms look older still from an architectural point of view, but current in colors and furnishings. The client designed matching marble mantels for the living room and dining room fireplaces, each with a bold acanthus


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This brand new house is a deft blend of two 19th-century American styles, Shingle and Colonial Revival, making it fit perfectly into its century-old neighborhood. In the entrance hall, right, a honed marble floor and paneled walls form a soft, traditional backdrop for contemporary furnishings from Safavieh. Previous page, a daybed adds an unexpected note of calm to the pastel living room. A high-relief mirror, simulating coral, is the ideal accompaniment to the bold acanthus carving of the fire surround.

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Few family rooms are crafted as thoughtfully as this one. A sectional sofa by Ralph Lauren, correctly scaled for the space, provides ample seating for a party. TV screens are the bane of interior designers, but note how unobtrusive the television becomes when it’s flush mounted and framed by custom paneling.

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leaf frieze. A stickler for elegant detail, she replaced the expected clay brick in the fire box with travertine laid in a herringbone pattern. When it came time to furnish the living room, Krinsky urged her to continue choosing the unexpected. A large velvet daybed was selected to flank the fireplace, and a white, coral-like mirror was hung above the mantel. The rear of the first floor was designed in 21st-century style, with a large family room open to the kitchen and French doors that lead to a terrace and pool. “Serene� is not a word that describes many family rooms, but it fits this one, thanks to the color scheme, the abundance of light and the successful resistance of any urge to over-furnish. Open space has been left on all four sides of the expansive sectional sofa, making this an inviting space for a party. Upstairs, the visitor encounters a rarity in new homes—a spacious second-story center hall. With its fielded paneling, balustrade and Palladian window all painted white, the light-filled space has an understated elegance. Grand, spare and contemplative, the hall needs little to be well furnished. An upholstered bench, also painted white, and a series of framed prints strike just the right note. This is a home of surprises, as delightfully idiosyncratic as any original grand residence in Garden City, but laid out for modern living and decorated in pleasing contemporary taste. The upstairs center hall, above, with its whitepainted millwork and Palladian window, has a spare elegance; a white upholstered bench is the only furniture it needs. In the sunroom, right, neatly piped cushions on wrought iron furniture create the aura of summer year-round.


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Cozy 50

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For a Connecticut show house, a plain Jane library is transformed into a stylish personal retreat.

Photograph Š CTC&G/Keith Scott Morton and Eric Richards


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Christina Murphy, with Margaret McSharry for Safavieh Photography by Keith Scott Morton and Eric Richards Text by Carol Bialkowski Interior design by


Photograph © CTC&G/Keith Scott Morton and Eric Richards

how houses, especially ones with a good backstory, allow designers to have fun creating make-believe history. Such was the case for Christina Murphy, whose task was to reimagine the library of a 19th-century church rectory in Fairfield, Connecticut. The simple frame structure has low ceilings, and the library is a smallish box of a room. Murphy turned that limitation into a benefit: “I wanted to create a retreat that was cozy, stylish and unique,” she says. A shortcut to cozy is a room’s wall finish. Strong color works well, as does a gloss coat, in small spaces. So Murphy began by lacquering the library walls in Hague Blue by Farrow & Ball. It’s a rich, vibrant blue, a hue midway between royal and navy. In high shine, Hague Blue performs the neat trick of exuding drama and a sense of calm at the same time. Cozy never looked so good! Working with designer Margaret McSharry of Walls lacquered in Farrow & Ball’s Hague Blue set a dramatic stage for this cozy library. Christina Murphy’s goal was to make the room look like it had been collected over the decades, although every piece is in fact new and from Safavieh. Above, a leaf dish made of driftwood adds to the impression of age.

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Color is part of the magic here: Blues, browns, beiges and pops of orange and green seem to dance against the dark blue walls.

Safavieh’s flagship Stamford store, Murphy’s next feat was to furnish the room from scratch in a way that looks like “slow design”—as though a world-wise and welltraveled occupant had bought, collected and inherited pieces over a period of decades. The duo chose pieces exclusively from Safavieh’s Couture collection inventory. Everything is new, although many of the pieces seem to bear the patina of age. Other furnishing secrets? Color again is part of the magic: Blues, browns, beiges and pops of orange and green almost dance against the dark blue walls. Oversized artwork is hung so it seems to float in front of the bookcases, creating an additional sense of movement. Horizontal planes (note the table lamps) help make the ceilings seem taller. And modern pieces—a glass-and-metal sawhorse desk, a quilted leather armchair—lend an air of contemporary chic. So what does this library tell us about the imaginary occupants of the rectory? They must be broadminded humanists and lovers of life. Maybe the vintage photos show the parson’s grandfather, who raced J boats in the 1930s. He met the love of his life in Paris during the war. She was a bookseller who knew Hemingway. After VE Day, Granddad brought his new bride home to Connecticut, where she raised hothouse orchids, a hobby she passed down to her grandchildren. … And the story goes on—conjured in the imagination of the show house visitor. “What I did here in make-believe is what we do for clients all the time,” says McSharry. “We help them tell the stories of their lives through design.”


Layered accessories add visual interest, comfort and a desirable lived-in look. At left, an armchair’s white leather webbing is topped by a woven throw and an orange silk pillow. At right, a triptych of a peacock rivets the eye above a contemporary marquetry console.

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Bright Hampton An abundance of natural light set the stage for creating the perfect year-round vacation home in Bridgehampton. Interior design by Ron Marshall of Ronald P. Marshall Inc., with Judy Sullivan for Safavieh Photography by Peter Rymwid Text by Mark Dowden

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Instead of a formal dining room, Ron Marshall fashioned a kind of cocktail lounge with a dining area. Where a traditional sideboard would have been too heavy, he used an English server topped with a glass Êtagère. Not seen in this view is the built-in wet bar. Previous page, the living room, kitchen and sun porch beyond are a study in light neutrals.

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In a transverse hall on the first floor, the dÊcor represents simple, beachhouse elegance at its best. The seascape is by the owner. Bright and unfussy, the daughter’s bedroom, right, is amped up by a fuchsia headboard, a painting of a peony and other colorful touches.


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s painters from William Merritt Chase to Willem de Kooning appreciated, there really is something special about the light in the Hamptons. A savvy architect took full advantage of the light in planning this Shingle style house on Paul’s Lane in Bridgehampton, where ranks of French doors are topped by transoms that reach almost to the 12-foot ceilings. The house presented a perfect blank canvas to interior designer Ron Marshall: “While this isn’t my client’s primary home, they do use it year-round. To take full advantage of the abundance of natural light in all seasons, and preserve a ‘beachy’ feel even in winter, I kept the palette very light for almost everything—walls, rugs, painted furniture, upholstery and even artwork.” Call it 50 shades of white. He made an exception to this rule in the bedroom suite of the clients’ teen-age daughter. While white still predominates, there is also a lot of navy blue and eye-popping splashes of fuchsia. The effect is a bit nautical, youthful without being at all childlike, and very much at-the-beach. In a house full of coffered ceilings and other traditional architectural elements that hark back to seaside “cottages” of a century ago, Marshall used a mix of transitional and contemporary furnishings for an up-to-date look that’s very much in tune with old-meetsnew Hamptons taste. He also employed one of his signature touches, the introduction

of an occasional item of antique furniture. Polished and patinated wood pieces, such as an Austrian chest of drawers in figured black walnut, which he placed in the entrance hall, and a Scottish longcase clock in mahogany by the clock-maker to the Queen (that being Victoria), which graces an otherwise unfurnished corner of the living room, provide a sturdy, historical anchor to a contemporary interior. “I often encounter resistance to the use of antiques,” says Marshall, “which is a shame, because they can work in complete harmony with a modern scheme, and as a grace note, they have the effect of making everything contemporary look especially fresh.” To keep antiques and reproduction furniture from looking like a museum exhibit, a good rule of thumb is to use pieces from the same country but different historical periods or, conversely, from different countries but a single historical period. In this home, Marshall opted for the latter: All of the significant antiques are from the first half of the 19th century. “I was blessed on this project,” he continues, “because the client is a dear friend. She loves art and furnishings from many historical periods, but she wanted her Hamptoms home to look upto-date. Our go-to resource was Safavieh’s Stamford, Connecticut, store, which is near her primary residence, and Judy Sullivan, a Safavieh designer based there. We had a lot of fun working together, and I think that comes through in the finished rooms. They look great in any light.”

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In the library, books and bibelots share space with natural specimens. The color photograph of an underpass in New York’s Central Park is by Peter Lik. At right, in the adjacent entrance hall, an Austrian chest in black walnut is home to one of the owner’s prized “pets,” a 17th-century English marble sculpture of a lion.

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The orange room in Barbara Lewis’s Glen Cove home is one of several comfortable sitting rooms that used to be medical office space. Reflecting her eclectic sense of style, the room combines English and French furniture, chinoiserie and modern pieces. An acrylic coffee table rests atop an orange-dyed animal hide rug, both from Safavieh.


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Barbara Lewis transformed a former home medical office, exam rooms and all, into a suite fit for largescale entertaining. Barbara and Meredith Lewis of the Lewis Design Group, with Keith Murphy for Safavieh Photography by Peter Rymwid Text by Darius Amos Interior design by


t took some vision to see past the medical examining rooms,” says Barbara Lewis. She’s referring to her home in Glen Cove, New York, which she and her husband bought from a retired physician whose practice was located on the house’s first floor. The exam rooms were converted into a great room, and the offices were turned into two adjacent sitting rooms, which Lewis, an interior designer, now calls the orange room S A FA V I E H s t y l e

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Lewis calls her home “a big little house� because the open space, the flow and her deft use of occasional seating make the place comfortable for large parties. Lewis used an earthy palette throughout the home to tie the rooms together. Extra seating for parties abounds in the so-called brown room, below; the adjacent orange room can be seen through the doorway. In the living and dining rooms, right, formality is softened by such touches as animal-print upholstery and a ceiling papered in a trellis pattern.


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and the brown room because of their wall colors. She likes to refer to her abode as “a big little house” because there’s plenty of open space; good flow, with no dead-end rooms; and lots of additional seating, from ottomans tucked under library tables to porcelain garden stools that function as end tables but in a pinch can become, well, stools. “My husband and I love to entertain,” she explains. “Several times a year we have a house party for 70 or so people, and having the additional sitting rooms is really key to making guests comfortable.” The rooms display the fruits of a lifetime of collecting, which are rounded out by newer pieces—some traditional, some contemporary— from Safavieh. Lewis worked with Keith Murphy, a designer in the company’s Glen Cove store, to keep the spaces looking current. “Even professional designers can benefit from the help of other designers,” says Lewis, “and that’s one of the things that makes Safavieh such a great resource.”

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Allure of

Few places on earth seduce like this enchanting country. Experience two of its most famous cities, Agra and Jaipur, with a stay at the decadent Oberoi hotels.

India Text by

Marc Kristal


passage through India (to almost borrow a phrase) is an exercise in experiential, sensory and emotional extremis—the non-stop racket of car horns, the persistent press of peddlers, the fragrant aroma of spices and incense. There’s the vibrant street life brimming with tea shops, open-air markets, stray animals and businesses run from carts and tin shacks; the exploding international financial centers; the superlative IndoSaracenic and Victorian Gothic architecture of the British Raj; and 32 World Heritage sites comprising some of history’s most magnificent monuments, including the fabled Taj Mahal. The seventh largest and second most populous country in the world, with continued . . .


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One of the most recognizable sites in the world, the Taj Mahal in Agra was built as the tomb of Shah Jahan’s beloved wife Mumtaz Mahal, who died giving birth to their 14th child. The site is a stone’s throw from the Amarvilas, an Oberoi hotel.

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This page: The Rajvilas in Jaipur is a replica of Naila Fort, the 150-year-old walled fortress that Oberoi Group head P.R.S. “Biki” Oberoi converted into his personal retreat. The hotel’s premier rooms all feature regal teak four-poster beds. Opposite page: The tranquil pond near the temple is an ideal setting to practice yoga.

more than one billion people, India boasts a terrain as diverse as its inhabitants. While you’d be hard-pressed to visit each of its 29 states in one journey, we suggest a trip to the captivating northern cities of Agra and Jaipur along India’s so-called Golden Triangle (a name for one of the country’s most popular tourist circuits, which also includes Delhi). Today a clamorous and crowded city, Agra served as the capital of the Mughal Empire for roughly 100 years beginning in 1556, flourishing under the emperors Akbar and Shah Jahan. Both great builders, the two emperors left behind several monuments, including Agra Fort, an imposing military stronghold made of red sandstone; Fatehpur Sikri, the well-preserved walled city; and of course the tomb of Shah Jahan’s beloved wife Mumtaz Mahal—the Taj Mahal. From a distance, the Taj’s white marble takes on different hues—pale pink, yellow or gold—depending on the position of the sun. The image is recognized the world over, but it’s up close that one can truly appreciate its majesty—semi-precious stones are delicately carved into intricate, flower-shaped mosaics. Shah Jahan’s loving monument to his queen, who died giving birth to their 14th child, is perfectly symmetrical and amazingly elaborate. Jaipur is equally enthralling: Known as “The Pink City,” its magnificent ancient palaces and forts were painted a terra-cotta pink in 1876 to celebrate a visit from the Prince of Wales. Today you can experience a taste of its royal heritage with a walk through the City Palace, a complex of courtyards, gardens and buildings featuring a blend of Rajasthani and Mughal architecture, and a museum housing an impressive collection of paintings, manuscripts, weapons and royal costumes. Also worth a visit is the Hawa Mahal, which features an ornate façade of red and pink sandstone carefully outlined


with white borders and motifs. Its nearly 1,000 tiny windows were originally built to offer ladies of the royal household a safe vantage point to observe activity on the streets below. Next is the Galta Temple, a holy Hindi site nestled between two granite cliffs where Hindus and visitors alike come to immerse themselves in sacred spring-fed pools. You’ll also discover another pool that has been taken over by thousands of monkeys. When you’re not busy touring, take time to meander through Jaipur’s bustling bazaars. The city is a shopper’s paradise for handmade jewelry, scarves, pottery and gorgeous hand block-printed fabric in dazzling patterns. In India, where you rest your weary head really matters, and the

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This page: Take a nighttime stroll through the illuminated terrace gardens at Amarvilas in Agra. The hotel’s tea lounge offers prime vistas of the famed Taj Mahal. Opposite page: Guests can unwind in the sumptuous swimming pool after taking in the area’s sights.

selection of ultra-luxury hotels from the Oberoi Group remains a satisfying choice. Established in 1934, the family-operated company has 11 business and leisure hotels in India, some of which are distinctly Indian in look and spirit, and reflect their local histories and aesthetic influences. Two of them, the Amarvilas in Agra and the Rajvilas in Jaipur, were created by the same design troika—the Mumbai firm P.G. Patki Architects; H.L. Lim, a Singapore interior design office; and the Bangkok-based landscape architect William Bensley. The 102-room Amarvilas, which opened in 2001, borrows elements of Mughal palace-and-tomb architecture, and exploits its unique proximity to the Taj Mahal—a mere 600 meters—by providing each of the guest rooms with an unobstructed view of the monument (opening one’s drapes in the morning to discover the famous white marble dome and minarets glowing with eastern light is indeed breathtaking). And then there are the grounds. Though the property covers only eight acres, Bensley excavated the land behind the building to create a V-shaped space with elegantly terraced and planted slopes flowing down to an expansive swimming pool. This has the effect of making the tight grounds seem larger, more palatial and more exotic, and encourages the eye to move upward from the pool and slopes and past a lawn to a large wooded area in the near distance, above which floats the Taj. The interior, conversely, has a strongly Anglo-Indian flavor, so that the somewhat space-challenged public and guest rooms feel clubby rather than small. No doubt that’s partly due to the high level of material and workmanship, such as marble and teak floors


and walnut doors and trim; and bespoke carved and marquetry furniture expressing European classical styles in a Mughal idiom. Most effective, for my money, is the bar, a modern version of a Victorian club room: Winston Churchill, in his youth as a 4th Hussars cavalryman posted to the Raj, would have approved. The Rajvilas draws on Jaipur’s Hindu-influenced Rajput architecture. In fact, the hotel is a replica of Naila Fort, the roughly 150-year-old walled fortress that Oberoi Group head P.R.S. “Biki” Oberoi converted into his personal retreat some years ago. (The hotel

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offers elephant rides that conclude with a picnic at Naila Fort’s base.) As at the Amarvilas, craftsmanship is king: The public spaces feature gold-leaf wall murals, vegetable dye frescoes and superbly detailed brass-and-wood doors. The design also incorporates two preexisting structures into the plan: an 18th-century Hindu temple (for birthday, anniversary or newlywed blessings) and directly opposite it, beyond the 70-foot-long pool, a former haveli (mansion) of comparable vintage, which houses the hotel’s spa and fitness center. “Much bigger” makes a big difference: With 32 acres of landscaped grounds, the Rajvilas offers 54 guest rooms arranged in small clusters around traditional central courtyards with fountains, 14 luxurious tents (modeled on those used by royal shooting parties before hunting was outlawed) and three villas with private pools and gardens. And like Amarvilas, the Raj is impeccably maintained: Heading for a pre-dawn workout, I found the staff sweeping, raking and polishing indoors and out without surcease. Service represents the Oberois’ single shortcoming: Bizarrely—at least for me—there’s too much of it! I was greeted identically upon

arrival at each property by several staff, one of whom placed a bindi on my forehead, another of whom offered a moist towel, and a third who gave me a refreshing drink, after which a fourth walked me to my quarters while explaining the hotel’s offerings and, upon arrival, every detail of the room. While I appreciated the hospitality, the thoroughness and formality that govern every aspect of the service model eventually backfires, making the guest less, rather than more, comfortable. This was most evident in the use of the anjali mudra, the traditional hand gesture of namaste—palms together and against the chest, fingers pointed upward—which each employee makes whenever they see you. At first I was charmed. But when, at 5 a.m., groundskeepers dropped their rakes and hoses and pulled over their motorized carts to make the gesture, I began avoiding the staff. And yet…if your worst complaint about a hotel is that you’re too well looked after, you are in good hands. Agra and Jaipur, like much of India, are exhausting and exhilarating—much is asked of the spirit, much is given. At the end of an overbrimming day, the Amarvilas and Rajvilas are restorative places to call home.

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Style Merger Denyse and Missy Rinfret, with Keith Murphy for Safavieh Photography by Peter Rymwid Text by Mark Dowden Interior design by

A subtle blend of traditional forms—many with a contemporary twist—makes this Connecticut home a harmonious backdrop for daily living.


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The family room of this Connecticut home is a warm haven for entertaining or just relaxing. In the master bedroom, opposite, designers Denyse and Missy Rinfret created an inviting corner by pairing an upholstered daybed with a traditional English candle-stand in the Chinese taste, made modern with a creamy painted finish. Previous page, the living room features a refined assemblage of traditional furniture and contemporary accessories.



e’s a merger & acquisitions specialist, and she’s a stayat-home mom. They knew what they wanted: comfortable décor in a basically traditional vein. And they knew what they didn’t want: fussiness and clutter. With that simple brief, they handed the reins to the motherdaughter design team of Denyse and Missy Rinfret. Their rooms are a subtle, sophisticated blend of traditional forms that often have a contemporary twist—a skillful merger of old and new. Consider the living room, anchored by a decidedly modern glass-top coffee table, and note how the interplay of curved and straight lines is echoed by the two honey-colored end tables. These yew-wood tables themselves are fraternal twins—one being square and one circular. Atop the tables are identical lamps, a composite of pineapples (there’s the 18th-century touch) floating on clear acrylic pedestals (a 20th-century foundation). Other “marriages” in the room speak in such a whisper that they can be difficult to spot: A plaid pillow is at home on a floral-print chair because the colors of both are so perfectly united. The formal dining room is kept from being a historical set piece by idiosyncratic touches—upholstered dining chairs (so comfortable for

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The dining room is the most formal and traditional space in this home, yet it’s made up-to-date with current design touches, such as upholstered dining chairs and a chandelier of wire and crystal beads. Opposite, the rear of the home has an airy open plan, as seen in this view of the family room and breakfast room. The sofa table and coffee table, both distinguished by baroque style legs, are contemporized by the abstract sculptures placed on top of them.


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guests!), a chandelier made of wire and crystal beads, an abstract oil painting. While the front of the house, in architectural terms, is rigorously traditional, the rear features an airy open plan. A large sectional sofa defines the family room. It’s fronted by a coffee table and backed by a sofa table, both of which have bulbous turned legs characteristic of Spanish baroque furniture. Abstract sculptures sit atop both pieces. The table legs speak of 1716, but the overall effect is definitely 2016. Upstairs, the scheme is more pared down. There’s an abundance of natural light, which really showcases the forms of the furniture. In the master bedroom, the roll arms and curved back of an upholstered daybed contrast with the straight lines of a diminutive candle-stand in the Chinese Chippendale style, but both pieces are united by their creamy finishes. No detail is too small here: Striated fresh tulips in a vase on the candle-stand echo the tiger-striped throw pillow on the daybed. “These subtle details aren’t fussy,” says Denyse Rinfret. “They’re a small reward for the homeowner or guest, and they provide a harmonious backdrop for daily living.”

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Connection With an infusion of Parisian details, a hilltop home in Morris County, New Jersey, goes from nondescript to magnifique.

Interior design by

Deborah Candice for Safavieh Photography by

Peter Rymwid Text by

Mark Dowden

To impart the feeling of France, Deborah Candice of Safavieh designed mirrored paneling, right, and a limestone chimneypiece for this Morris County living room. These elements provided the “bone structure” for a contemporary salon, complete with curvaceous furniture by Christopher Guy that channels the Art Nouveau style of fin-de-siècle Paris.


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erched on a mountaintop in rural Morris County, New Jersey, the house had spectacular views. Inside, however, the new owners faced vast planes of unadorned drywall. Enter Deborah Candice of Safavieh’s flagship Livingston store, with an architectural vision. “The living room has a long wall of windows offering great vistas, but the end walls, which are nearly 20 feet high, were totally blank,” she recalls. “I wanted to evoke the feeling of France, where the homeowners like to vacation, so I began by designing the kind of limestone fireplace surround one would see in a Loire Valley château.” The gothic mantel is surmounted by a limestone chimneypiece that climbs almost to the ceiling. This masonry serves as its own work of art, so there was no need to hang a painting over the fireplace. At the opposite end of the room, Candice was inspired by the public spaces of a favorite Paris hotel, Le Meurice. The wall is paneled in squares of beveled mirrors, providing an elegant, modern feel. Into this architectural setting she added furniture by Christopher Guy—big, bold and curvaceous seating, along with sinewy end tables and a console that recall the Art Nouveau style of late 19th-century France. A large acrylic coffee table and a shimmering rug from Safavieh’s Dream Collection complete the room. “In the daytime, the view out the window wall is exceptional, but you can’t see the view after dark!” remarks Candice. “This space really shines at night, when all the mirrors, crystal and acrylic reflect the soft light of the room.”

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Sparkle &

In New Canaan, Connecticut, a homeowner and designer collaborated to create a delicate personal world. Interior design by

Jeanne Ferraro

for Safavieh Peter Rymwid Timothy Kelley

Photography by Text by

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Outsized portraits of horses help give the upstairs hall its contemporary feel. In the homeowner’s study, opposite, nearly every surface has a delicate sheen. Previous page, the living room shines with a profusion of crystal and acrylic. The sculpture in the corner is Lalique.


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ew Canaan, Connecticut, is a town of hidden gems. Here you’ll find the most famous Modernist home in America, Philip Johnson’s Glass House, tucked away and hidden from street view. To the casual visitor, it may seem that every other home in New Canaan was erected in the 18th century or built to look that way, but exteriors can be deceiving. Take, for example, the home of Cathy Kangas, CEO of Prai Beauty, a luxury skincare company, and a national board member of the Humane Society of the United States: Behind the reserved façade of her red-brick Georgian, she and designer Jeanne Ferraro, with help from Safavieh, have crafted a delicate and shimmering personal world. In place of Yankee simplicity, we find Venetian mirrors, lacquered cabinets, Louis XV desks, crystal sculptures (including a massive up-lit nude by Lalique), a profusion of perfectly transparent acrylic tables, damask wall coverings, silk rugs, fresh flowers and attention-grabbing artwork of the animals Kangas loves—horses, elephants (she has rescued one), leopards, dogs….

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The façade of Cathy Kangas’s symmetrical Georgian home gives no hint of the feminine wit and whimsy to be found within. In the living room, right, a large Venetian mirror presides over a French sofa, both from Safavieh.


That’s to say nothing of the real dogs. She has five of them, all large, ranging from golden retriever up to St. Bernard. Pets that big inevitably must be counted as part of the décor. Somehow every room in the house remains pristine. One of the more striking spaces in the home is the upstairs hall. There are three elements, all from Safavieh, that play wonderfully together: a massive crystal chandelier, which hangs below eye level in the stairwell; a Regency style round table whose every surface is mirrored; and several framed photographic portraits of horses—two of them monumental close-ups in black-and-white. As the contents of the upstairs hall suggest, this is one of the more eclectic homes furnished by Safavieh, with styles representing every century from the 17th to the 21st. Yet the visual effect is not one of eclecticism. Everything seems remarkably unified through color, satiny finishes, the repetition of subtle patterns and the generous use of transparent materials—glass, crystal and acrylic. You might call it feminine chic, a fitting style for a woman who owns a luxury skincare company.

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personal space

your secret

garden What’s your pleasure? A Zen-like meditation garden? A luxurious poolside sanctuary? In the hands of a talented landscape architect, natural stone helps define a garden, adding texture and contrast and providing the perfect foil for plants and flowers.

Stacked stone walls surround this intimate garden “room,” which is punctuated by a delightfully weathered stone pedestal and ribbed planter.


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This page, natural stone in neutral shades of grey enhances the sophisticated yet relaxed personality of this poolscape and outdoor living space. Opposite, pyramid-shaped stone finials, found at an antiques shop, stand in contrast to the graceful curves of the boxwood hedges below.

Reprinted with permission from Gardens at First Light by Stacy Bass. Š 2015 Stacy Bass and athome Books.

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design challenge

A light and neutral palette, pops of fresh color, and contemporary materials and shapes were all important elements in creating the happy, fun and kid-friendly space the homeowners wanted. Equally important, says designer Dwayne Thomas, was the precise angling of the furniture, which makes sense of an open floor plan nearly devoid of wall space.


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Fresh, Fun &

Happy The homeowners asked designer Dwayne Thomas to use a light touch. That part was easy enough, but the openness of the space and noticeable lack of walls called for some applied geometry. Dwayne Thomas for Safavieh Peter Rymwid Rita Guarna

Interior design by Photography by Text by


h e yo u n g couple with two young children had a clear vision of what they wanted in a living room—“happy, fresh, fun, ‘now’ and kid friendly,” recalls Dwayne Thomas, an interior designer based at Safavieh’s Livingston, New Jersey, showroom. That vision called for a light, neutral palette with splashes of color. Thomas chose tufted sofas, which he upholstered in off-white leather, and swivel armchairs, which he covered in an upbeat teal geometric print. A subtle use of repeating geometry helps to unite the room. The interlocking shapes on the swivel chairs are echoed by a Greek key motif, which appears in the metalwork of furniture and on the throw pillows. There’s no wood evident except for the legs of the sofas and a bench. Instead, Thomas relied on smooth, light-colored materials—acrylic, glass, polished metals and mirrored surfaces—which contribute to the airy, modern décor. But all could have gone wrong, says Thomas, were it not for the strategic arrangement of the furniture. “What made this room challenging were its large dimensions, open floor plan and being devoid of walls,” he explains. “My solution was a free flow of furniture placed at the proper angle.” Sofas, chairs, bench, coffee table and rug are angled 45 degrees to the main axis of the room. Result: The seating area comes together as a coherent whole, and the angle adds a playful dynamic. It all adds up to the ideal living room for a young family, fulfilling the homeowners’ brief that the space be totally functional (kids welcome!) and fresh.

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Pool Party

PowerView™ Motorization

It moves your shades, so you don’t have to. Introducing PowerView™ Motorization from Hunter Douglas. A remarkable new system that automatically moves your shades throughout the day, according to your schedule and activities. Just program your personalized settings with your smart phone or tablet, and let PowerView do the rest.* You can even activate a pre-programmed setting with a touch of our brilliantly designed PowerView Pebble™ Scene Controller. How smart—intelligent shades that simplify your life. To see PowerView in motion, contact us today.

The PowerView Pebble is available in seven colors.

*The PowerView App and additional equipment required for programmed operation. © 2015 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas.


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Working with an Interior Designer

photography by Sandra Nissen

One of the big benefits of shopping at Safavieh is that you get to use the services of an outstanding interior designer at no charge. What’s it like to work with one? We asked Sheila Broderson, a staff designer based in our Livingston, New Jersey, showroom, to fill you in. Sheila, how would you describe your style as a designer? Chic elegance. My philosophy: Designing for the senses is just as important as designing for function. Give some examples of chic elegance. Cool, quiet color, as well as texture in fabric and finish. These things feel current yet timeless. What furniture finishes do you favor these days? What once was all brown wood has morphed into beautiful soft grey, tawny beiges and smoky stains. My go-to finish is called greystone. It’s a soft grey wash that allows the grain to show through with a medium sheen. What’s the easiest way to freshen a room’s look? Paint, a new rug and some fabulous throw pillows! What’s your favorite room to decorate in a home? The family room. It’s the most used spot in any home. Nothing gives me more pleasure than to watch a family enjoy a cozy big sectional sofa in front of the fire. Give us some tips for decorating a guest bedroom. Comfort is key. Think bed-and-breakfast room with fresh towels, beautiful soaps and even some fresh flowers. A carafe and drinking glass for water are welcome, useful accessories for the bedside table. Consider adding a small writing desk and chair, as they can serve either as a work space or as a vanity.

You were born in Scotland and grew up with classic English furniture. What are some tips for mixing antiques with new furniture? The keys are scale and color. Louis XV dining chairs paired with a glass-andacrylic table take on a new dimension. An antique carpet with sleek modern furniture becomes instantly timeless. Complete this sentence: “As a designer, I think you can never have too many …” Dreams! Reality is inspired by the imagination. If you stay too safe, your result will lack excitement. Be bold. What do you like best about working for Safavieh? That I get to use my creative instincts and knowledge to bring beauty and elegance to our clients. What’s the biggest challenge you face in designing today’s homes? Time can be a challenge. Custom furniture takes time to complete, and people love instant gratification. Safavieh has addressed this with its Couture collection, which combines high-end, designer chic looks with a quick delivery time. What trend or idea do you wish more clients would embrace? I have been offering performance fabrics for

quite some time now. They’ve come a long way since the old outdoor fabrics most of us know. Beautiful colors and textures that are really easy to clean are essential for today’s busy families. Do you prefer pink or green? Green. Brown or orange? Brown. Coffee or tea? Tea (green, of course). Beatles or Stones? Beatles. What do you wish more people knew about Safavieh? That shopping here is a complete design experience. The selection is second to none. And because we truly care about the customer, we offer superlative service.

From top, Sheila Broderson and some things she loves: the Delphine slipper chair by Hickory Chair, a rug from Safavieh’s Dream Collection, the Goldin demilune chest by Drexel Heritage, Christopher Guy’s Audemars mirror, a transitional room featuring pieces by Safavieh Couture, and the Caviar chandelier by Arteriors.


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3/30/16 2:25 PM | Drexel Heritage is a registered trademark of the Heritage Home Group, LLC family of brands. Š2016


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SHOWROOM LOCATIONS Safavieh Home Furnishings has 11 showrooms in the New York Metro area, including four flagship stores, four retail galleries that carry a full line of home furnishings and rugs, two outlet stores and a Midtown Manhattan store dedicated to rugs. FLAGSHIP STORES



902 Broadway New York, NY 10010 212.477.1234

Danbury Fair Mall 7 Backus Avenue Danbury, CT 06810 203.790.7200


New York City


Glen Cove 24 School Street Glen Cove, NY 11542 516.365.3800

Farmingdale 110 Broad Hollow Road Farmingdale, NY 11735 631.777.5678

Livingston 442 W. Mount Pleasant Avenue Livingston, NJ 07039 973.629.5800


CONTACT Cindy Rubin 516.945.3911 cindy.rubin@SAFAVIEH.COM

230 Atlantic Street Stamford, CT 06901 203.327.4800

Hartsdale 45 South Central Avenue Hartsdale, NY 10530 914.681.6000

110 Route 4 East Paramus, NJ 07652 201.291.0200

64 Nardozzi Place New Rochelle, NY 914.355.5353 2 Channel Drive Port Washington, NY 516.945.3868

RUGS ONLY 238 East 59th Street New York, NY 10022 212.888.0626

Pictured is the central building of the Safavieh Home Furnishings complex in Stamford, Connecticut. Originally a Woolworth’s, this landmark edifice was designed by William Van Alen, architect of the Chrysler Building.

CONNECT WITH US THROUGH SOCIAL MEDIA @safaviehhome SafaviehRugs @safavieh_official



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Introducing Designer Broadloom Carpeting by

Building on our 100 years of experience in weaving the world’s most beautiful area rugs, Safavieh Home Furnishings stores have now expanded into broadloom carpeting. In our quest for perfection, we refused to settle for anything less than the same quality, beauty and craftsmanship in broadloom that has distinguished us as a leader in designer rugs.


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safavieh happenings


After another year of passionately seeking the best designs, we took some time to relax with friends and family. Here we share scenes from the Safavieh Holiday Party, where the Yaraghi family and associates got together to ring in the New Year. We also curated a booth featuring some of our finest products at NY Now with Tiffany Yaraghi. 1 Alexis Puccio, Michael Yaraghi, Alicia Maher, Natalie Lindeman and Cindy Rubin 2 Yaryna Stasinchuk and Ajnur Kodra 3 Diane Washington and Lonney Cumberbatch 4 Michael Yaraghi and Cindy Rubin 5 Yaraghi family: Mohsen, Jonathan, Tiffany, Ahmad, Ashley, Kevin, Michael and Arash 6 Yaraghi cousins (left to right): Kevin, Ashley, Jonathan, Tiffany and Darioush 7 Tiffany Yaraghi at NY Now 8 Cyrus and Marjan Yaraghi at NY Now







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Grand Rapids






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the last word with...

Jamie Drake

Clients from Madonna to Michael Bloomberg love his signature style. Jamie, you’re famous for your fearless use of color. Do you have any rules of thumb? I usually prefer one dominant color, one secondary color and often a third color thrown in for spice. There could be too many colors in a room if they’re not applied with a painterly eye. You somehow harness color to create a sense of movement in a room. What’s your technique? The technique is to use shots of color in an otherwise more neutral room. I like to disperse the selected shade throughout a space, so the eye moves from larger items (curtains, chairs) to midsize (pillows, lampshades) down to small (tabletop accessories, a single flower). Also, I often paint the ceiling a pale, pastel shade of the color to bring the eye up. It would be unfair to ask you to name your favorite color. So let’s broaden the question: What are some of your favorite colors right now? I’m loving the cooler, steelier tones—charcoal, gypsum, platinum, zinc—with accents of clear,


light (but not pastel) oranges, aquas and purples. You’ve said that a touch of the unexpected can help make rooms special. What are some examples? Essential to every home are items, colors, patterns or mementos that tell the story of the inhabitants. Always start with something you love or that excites you to the depths of your soul. Whether it’s an artwork or a piece of furniture, something dynamic and fantastic will be the beginning of a wonderful room. What inspires your designs? I find enormous inspiration in going to art, design and antique fairs. But really, inspiration is everywhere. Films, travel, fashion and magazines all provide me with the spark to be creative. You helped create the renewed interest in Midcentury Modern, and it’s going strong. Has the trend peaked yet? I can’t say if the trend has peaked, but I believe that refined, contemporary interiors and furnishings with a nod to the past

will always be timeless. How has your style evolved since the close of the 20th century? I’m much freer today in the way I mix things, both in the sense of eclecticism and in the colors I use. As the world barrels forward toward the year 2020, what’s your point of view about traditional design? It will always have a place in the design world. Traditional elements emphasize a luxurious design while keeping it grounded and sophisticated, yet livable. Tell us about your rug collection for Safavieh: What were you hoping to accomplish? My collection was designed to evoke nature. The rugs include styles inspired by natural weaving techniques (Cane), neo-classical design (Leaf Stripe) and a Cambodian vacation (Temple Garden). There’s even an update of a classic animal skin (Tiger Den). You seem to have very broad tastes. What do you collect? I collect memories! I also collect contemporary art.

Top to bottom: Free-form seating abounds in Jamie Drake’s model residence for One57. In the sitting room of a Tribeca home, he creates a major statement with bold artwork, strong color and a bravura rug. Nature inspired his rug collection for Safavieh, including, here, the Tiger Den rug.

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The Kara Mann Collection

Finally, a conversation piece that can withstand more than words. Crafted from natural walnut, enduring fabrics and saddle leather, our furniture collection is made to do more than turn heads. It’s a statement that stands up to the spontaneous moments – and the test of time. This is the way designer furnishings should be. This is Milling Road ®.


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Celerie Kemble for Henredon Collection

Furnishing the finest American homes for more than 70 years | Henredon is a registered trademark of the Heritage Home Group, LLC family of brands. Š2016


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Safavieh Style: Spring 2016  

Safavieh Style: Spring 2016

Safavieh Style: Spring 2016  

Safavieh Style: Spring 2016