Page 1











N G2 021091 9 S PSRPIRNIG


3/26/19 10:55 AM

SAF.ss19.coverFIN.indd 1

Safavieh Spread Ad 3_19.indd 1 Century Spread.indd 2

3/21/19 9:25 AM

Century believes that style and service are personal and best provided by passionate local businesses. We are proud to be family owned and operated in Hickory, North Carolina since 1947.

c en t ur y fu r nitu r e.c om

Century Spread.indd 3

3/5/19 4:00 PM 3/21/19 9:25 AM

Lee Spread.indd 2

3/21/19 9:59 AM

Lee Spread.indd 3

3/21/19 10:00 AM

EJ Victor Spread.indd 2

3/21/19 9:35 AM

Morganton, NC |

EJ Victor Spread.indd 3

3/21/19 9:35 AM

Giuseppe&Giuseppe_SP_SS19_FINAL.indd 2 Guiseppi Spread Left.indd 2

2/13/19 9:36 3/21/19 2:16 AM PM



P 336.841.4715 •

Giuseppe&Giuseppe_SP_SS19_FINAL.indd 3 Guiseppi Spread Right.indd 1

2/13/19 9:38 3/21/19 2:16 AM PM

Custom furniture maker since 1969

Vanguard Spread.indd 2

3/21/19 10:35 AM


Vanguard Spread.indd 3

3/21/19 10:35 AM

follow us on our social media channels

John Richard Spread.indd 2

3/21/19 9:53 AM

John Richard Spread.indd 3

3/21/19 9:53 AM

I love adding texture to the dining rooms by using one of the luxury leather coverings offered in this collection.

— Bethy Jane Lord, interior designer

Dinec SP Left.indd 2

3/21/19 9:31 AM

From Modern Luxe to Urban Rustic styles, the Safavieh Studio dining room collection includes Birch and Walnut tables combined with acrylic, wood or metal pedestals.

Nail-head trim combined with brass or chrome caps spells complete sophistication at its ďŹ nest on chairs.

Dinec SP Right.indd 1

3/25/19 9:17 AM



FEATURES 44 | Gray Zone

A Manhattan couple called on Safavieh to reimagine their prized pre-war apartment, with brilliant results.

52 | Playing the Angles

Thanks to subtle contrasts, the newly furnished rooms of this Chatham, New Jersey, home exude a quiet drama.




58 | Tasty Ranch

Bucking convention, a pair of empty nesters upsized into a new home that’s a custom work of art.

62 | Gold Rush

In Walker Tower, Chelsea’s Art Deco masterpiece, Thom Filicia infused timeless style into a penthouse apartment for a family of six.

72 | Soft Touch

Creating a new home for a family they never met, an intrepid pair of Safavieh designers managed to make everyone happy.

76 | Harmony Hall


A grand mansion offers proof that traditional and contemporary furnishings can play well together.

84 | Hitting the Reset Button

In the process of downsizing their home, a couple started from scratch and found a whole new style.

88 | Hurray for Hollywood

This glamorous model home in the Ritz-Carlton Residences, Long Island, North Hills was designed to evoke the Silver Screen.

94 | Pattern Play

Small details heighten the sense of luxury in this serene suite in the Ritz-Carlton Residences.


S A FA V I E H s t y l e

SAF.ss19.TOC.indd 14

3/25/19 5:00 PM



HM_MarieAd_Safavieh_Spring2018.indd 1 Hancok&Moore Right.indd 1

3/27/18 8:28 AM 3/21/19 8:57 AM




18 | More Choices for You

From SoHo in Manhattan, to SoNo in Connecticut (as locals call South Norwalk), to Bridgewater, New Jersey, Safavieh is opening new showrooms dedicated to beautifying homes.

22 | Safavieh Showcase

Furnishings follow fashion, as seen in new looks from the runways and our showrooms. MODERN LUXE

Gorgeous design and the best materials combine to elevate a look. MIDCENTURY

Embrace the long-term love affair for this evergreen retro style. NEO-TRADITIONAL

Classics get schooled in “cool” with a few modern tweaks. COASTAL STYLE

Give your home a beachy boost with these light, airy pieces. INSPIRED BY NATURE

Depictions of natural beauty deserve a year-round place in your home. OUTDOOR LIVING


Shouldn’t your outside spaces look as good as you do? Yes!



36 | Try It On for Size!

The new Bernhardt Interiors Boutique at our flagship store in Glen Cove, New York, makes it easy to “try on” a new lifestyle. RENOVATION STYLE

100 | French Inflection

A family makes the leap from French Provincial to a relaxed, contemporary look.

110 | Where To Find Us

Your directory of Safavieh’s home furnishings showrooms and design centers in metropolitan New York.

112 | The Last Word

It’s easier than ever to create unique, personalized spaces, says furniture designer Michael Weiss.


106 | D  ecorating with Wall Art

“Filling a space in a beautiful way—that is what art means to me,” said Georgia O’Keeffe. We agree!

108 | Safavieh Happenings Scenes from the latest celebrations of style with friends, family, designers and industry partners.

24 16

30 S A FA V I E H s t y l e

SAF.ss19.TOC.indd 16

3/25/19 1:26 PM



Baker Right.indd 1

3/21/19 9:06 AM


















FOR YOU Welcome to the new issue of Safavieh Style. The mission of this magazine is the same as the mission of our home furnishings stores—to inspire you to enhance your life by transforming your home. In the pages that follow, you’ll see some of the newly available, on-trend furniture, rugs, lighting, art and accessories that we’ve selected from around the world for our retail galleries. You’ll also step into beautiful homes that our talented interior designers have created for our customers. These range from cozy havens to a sleek Manhattan apartment to a fabulous mansion, each inspiring in its own way. Coincidentally, we have two stories of empty nesters. One couple chose to downsize and the other upsized, but they have this in common: Both decided to retire the traditional furnishings of their past homes and adopt a more youthful, transitional style. Before you dive in, I’d like to share news of how Safavieh is growing and evolving. We’re opening three new showrooms for your convenience. The first, in Bridgewater, New Jersey, is open now. Coming soon: our SoHo store in New York City and our SoNo store in South Norwalk, Connecticut. Both SoHo and SoNo are known as design districts. In South Norwalk, we’re renovating the landmark building that formerly housed Klaffs. For decades, Klaffs was the go-to destination for lighting, and we’ll continue that legacy. Plus, on four floors, we’ll offer furniture, rugs, art and accessories. For all of these new showrooms, Safavieh has purchased the real estate, reflecting our commit-


S A FA V I E H s t y l e

SAF.ss19.masthead.indd 18






ment to the future. As the saying goes, we’re in this for the long haul. That may strike you as a bold statement, given the tumultuous nature of bricks-and-mortar retail in the 21st century. But I can proclaim our staying power with confidence because of our company culture, which is focused on continually adapting to customer needs and market trends, and continually refining what we call the Safavieh Experience. Our new showrooms will be large and chockfull of items for sale, but they won’t be “big-box stores.” We’re carefully curating the merchandise and organizing it in lifestyle boutiques, where you can immerse yourself in whatever themed home environments resonate with you. Each new store also will feature a design center staffed by talented, technology-enabled interior designers, whose services are available to you free of charge. Many of our existing stores have been converted already to this format of lifestyle boutiques and design centers, and the remainder will follow. Find a listing of all our locations, including our fantastic new outdoor furniture showroom in Port Washington, New York, on page 110. Enjoy the magazine, and remember, whatever you can dream, Safavieh can create. Here's to a more beautiful home! Kind regards, MICHAEL YARAGHI
















ADVERTISING INQUIRIES Contact Cindy Rubin at 516.945.3911 or


To change an address or request a subscription, write to Subscriptions, Safavieh Home Furnishings, 2 Channel Drive, Port Washington, NY 11050; telephone 516.945.3868.

EDITORIAL INQUIRIES Write to Editor, SAFAVIEH STYLE, One Maynard Drive, Park Ridge, NJ 07656; telephone 201.782.5730; email The magazine is not responsible for the return or loss of unsolicited submissions.

SAFAVIEH STYLE Magazine is published by Wainscot Media, One Maynard Drive, Park Ridge, NJ 07656, in association with Safavieh Home Furnishings. Copyright © 2019 by Wainscot Media, LLC. All rights reserved.

3/26/19 11:42 AM


AmericanLeather Right.indd 1

3/21/19 8:55 AM


3/21/19 9:23 AM



Swarovski Right.indd 1

3/21/19 10:08 AM

modern luxe


This plum-colored rug accented with a subtle shimmer is part of Safavieh’s Tibetan Collection.

Rest drinks, apps, books or trinkets on the stainless steel and Calcutta marble end table by Jonathan Charles.

Chaddock’s Galaxy bar cabinet, distinguished by its brass hardware and constellation of nailhead trim, is out of this world.

In both fashion and furnishings, gorgeous design and the best materials combine to elevate a look.

The brass Hedron side table from Bungalow 5 will add style and shine to a room without overwhelming it. Shown here in Sargasso dark blue velvet, this Dinec chair is available in more than 70 wood colors and finishes and 280 fabrics and leathers.

Vanguard’s Tootsie Shaggy Chic ottoman is just plain chic and the perfect place to prop tired feet.


While the elegant design of the Mandalay chaise from Safavieh Couture creates visual interest, its tufted cushioning provides for a restful break.

S A FA V I E H s t y l e

SAF.ss19.ProductPages.indd 22

3/25/19 1:27 PM




Bungalow5 Right.indd 1

3/21/19 9:16 AM

eos tia nam lesed il int ribus, ptur?



Don’t be kept in the dark—illuminate and enhance your living or dining room with the Mid-Century sixteen-light chandelier by JohnRichard.

Your dilemmas of seating extra guests are solved once you pull up the turquoise Elsworth velvet ottoman with brass base by Safavieh.

Rugs in Safavieh’s Soho Collection are hand-tufted in India and look as pretty as they feel soft.

Embrace the long-term love affair for this evergreen retro style.

Sleek brass details and distinctive patterned wood make the Jonathan Charles Hyedua circular centre table a showstopper.

Channel “Roman Holiday” with Wendover’s vintage motor scooter print housed in a black wooden frame.

Go for the bronze with the Bungalow 5 Verra console table. Its hand-hammered brass gives it an eye-catching woven effect.


This tangelo chair from Canadel’s Downtown Collection features soft velvet and a luxe matte finish.

S A FA V I E H s t y l e

SAF.ss19.ProductPages.indd 24

3/26/19 11:53 AM

S AY H E L L O T O SPRING! With a touch of blue and white

c h aswing n t e dath o m eEnchanted .com Autumn is einnfull The Home! TheEnchantedHome_FP_SS19_Final.indd 1 TheEnchantedHome Right.indd 1

ENCHANTEDHOME.COM • 800-804-9565

3/18/19 10:46 AM 3/21/19 10:12 AM


eos a nam esed int que que


Real gold leaf was used to finish the Broderick Antique Gold Wave nightstand by Safavieh Couture.

White linen and gold-leaf pulls give this otherwise traditional JohnRichard Modica three-drawer chest an international vibe.

This beige and gray rug from Safavieh’s Dream Collection is the perfect understated centerpiece for any room.

Classics get schooled in “cool” with modern texture, color and shine.

The simple design of the low-profile Lexi bench by Jessica Charles becomes a show-stopper when upholstered in this glamourous silver croc-embossed fabric.


Take a seat in the Finnegan chair from Vanguard’s Michael Weiss Collection, and you’ll be sitting pretty.

The beaded, gold-foil finish on the Eden mirror by Safavieh is reminiscent of a classic gold bracelet.

S A FA V I E H s t y l e

SAF.ss19.ProductPages.indd 26

3/25/19 1:27 PM

Bernhardt Right.indd 1 191683-BF-Safavieh-LineaBuffet_MediumGCR .indd 1

3/21/19 9:12 AM 3/1/19 3:32 PM

coastal style


This Ralph Lauren Collection rug in Canyon Stripe Patch instantly adds personality to your space.

The Raleigh club chair by Bungalow 5 is a resort-inspired update of a classic French bergère.

Hang the Ibiza chandelier by Currey & Company to add a Mediterranean flair. Think of it as style on high.

Elevate (and light up) any room with the artistic, beachy look of the Maxton table lamp by Safavieh.

Give your home a beachy boost with these light, airy pieces. Make waves with the Pandora ottoman by Jessica Charles, upholstered in the aptly titled “Velocity Ocean” fabric.

Lexington’s Lido Isle hall chest provides generous storage and is adorned with striking nailhead trim.


The Micah nightstand by Safavieh Couture features luxurious faux raffia. As stylish as it is practical, this piece gives any room an oceanside vibe.

S A FA V I E H s t y l e

SAF.ss19.ProductPages.indd 28

3/25/19 5:02 PM

Marge Right.indd 1

3/21/19 10:04 AM

inspired by nature


With its lavish wooden beads and rope, the Whitley pendant by Safavieh is an instant conversation starter.

Ancient tribal patterns and lush florals define the Bella Collection of Safavieh floor coverings.

The petite cylinder Odelia bone inlay stool by Safavieh Couture in a soothing green hue doubles as an accent table.

Depictions of natural beauty deserve a year-round place in your home.

Burning the midnight oil is easy with the John-Richard Quartz Flower table lamp, featuring quartz crystal flower blooms atop an elegant marble base.

Get strap happy with the midcentury modern Dilan safari chair from Safavieh Couture, which combines cherry mahagony with woven leather bands.

We’re buggy for the ombre effect of the 3D butterflies on this wall hanging by Wendover.

Just in case you missed it: Options abound with Kindle Furniture’s Facets Collection. Choose from doors, chest drawers or a credenza (shown here) in multiple sizes, colors and patterns. Case goods never looked so good.


S A FA V I E H s t y l e

SAF.ss19.ProductPages.indd 30

3/25/19 1:27 PM

NEW! Antibes Grande Chandelier

Atlanta | Dallas | High Point | Las Vegas | New York

Currey Right.indd 1

3/21/19 9:30 AM

outdoor living


Amherst indoor-outdoor rugs by Safavieh add graphic interest underfoot. Bonus: This one is in a shade of coral, Pantone’s 2019 Color of the Year, and there is a wide selection of colors and patterns from which to choose.

Shouldn’t your outside spaces look as good as you do? Yes!

You won’t be sitting on the sidelines in this blue-andwhite Hooper indooroutdoor stacking armchair by Safavieh. With its casual vibe and cheerful woven detailing, it fairly screams summer. The Montford teak armchair by Safavieh Couture will make you want to curl up and read the latest novel. Its sleek, neutral lines match any decor.

Branch out with the concrete and metal Hidcote accent table by Currey & Company— the perfect perch for drinks or hors d’oeuvres.


Guests will want to take a seat with the Arlo teak armchair by Safavieh Couture, crafted of natural teak and cream all-weather cords.

S A FA V I E H s t y l e

SAF.ss19.ProductPages.indd 32

Orange you glad the Imperial Vine garden stool by Safavieh adds a pop of color to any space? Take it indoors at the end of the season for an extra side table.

3/25/19 1:28 PM

Art of the Good Life

BrownJordan Right.indd 1

3/21/19 9:15 AM

Liscia Medium Chandelier AERIN

713.686.5999 | |

VisualComfort Left.indd 2

3/21/19 10:31 AM

Caracole Right.indd 1

3/21/19 9:22 AM


TRY IT ON! Our Bernhardt Interiors Boutique makes it easy to sample a new lifestyle.

At Safavieh, we’ve always offered a vast selection of in-stock merchandise. That’s a big plus, but discovering what you love can be overwhelming when there are so many choices. To make shopping easier and more fun, we’re reorganizing furniture into lifestyle boutiques. Think of them as showrooms within a showroom, where you can immerse yourself in whatever look draws you in. On this spread and the next, we present an example of this approach—the new Bernhardt Interiors Boutique in our Glen Cove, New York, flagship store. As you can see, everything hangs together, making it possible for you to “try on a lifestyle” right in the store.


S A FA V I E H s t y l e

SAF.ss19.WhatsNew6pps.indd 36

3/25/19 1:29 PM

Let’s dine in tonight! Who wouldn’t want to linger in this glamorous dining room by Bernhardt Interiors? From the glass-and-acrylic table, to the sculpted, silky rug, to the photographic portrait of a winsome wild horse, every element of this space is the height of current fashion.

S A FA V I E H s t y l e

SAF.ss19.WhatsNew6pps.indd 37


3/22/19 3:08 PM

For kitchens, breakfast nooks and small dining rooms, the look that’s in mixes banquette seating with pretty upholstered armchairs. Opposite: Both of these tailored living rooms are built on the foundation of a hand-made modern rug and neutral upholstered sofas and chairs. Metallic accents, contemporary ceramics and a collection of abstract paintings complete the look.


S A FA V I E H s t y l e

SAF.ss19.WhatsNew6pps.indd 38

3/25/19 5:03 PM

S A FA V I E H s t y l e

SAF.ss19.WhatsNew6pps.indd 39


3/25/19 1:29 PM


S A FA V I E H s t y l e

SAF.ss19.WhatsNew6pps.indd 40

3/25/19 1:29 PM

What would it be like to sleep in a cloud? This luxurious four-poster bed by Bernhardt Interiors may hold the answer.

S A FA V I E H s t y l e

SAF.ss19.WhatsNew6pps.indd 41


3/25/19 1:29 PM

BDI left.indd 2

3/21/19 9:07 AM

Calligaris Right.indd 1

3/21/19 9:18 AM

GRAY ZONE A couple calls on Safavieh to reimagine their prized pre-war apartment. Iris Carias and Joe Murphy for Safavieh Peter Rymwid TEXT BY Rita Guarna INTERIOR DESIGN BY PHOTOGRAPHY BY


S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 44

3/26/19 10:37 AM

Except for the original marble fire surround, the living room of this pre-war apartment was given a total makeover. Acrylic, lacquered and upholstered contemporary pieces replaced mahogany predecessors. The mansion size rug was made to measure by Safavieh.

S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 45


3/26/19 10:37 AM

Large pre-war apartments in Manhattan are especially prized. When the owners of the one seen here were ready for a lifestyle change, they didn’t think of moving. They simply called on Safavieh to reimagine the place. “If you saw ‘before’ pictures of this apartment, you wouldn’t recognize it,” says Iris Carias, a designer based at Safavieh’s Glen Cove, New York, flagship store, who tackled the project with her colleague, head designer Joe Murphy. “The rooms were beautifully furnished with the highest quality traditional pieces to match the pre-war finishes.” “Rarely have I been part of such a total visual transformation,” notes Carias. Every surface was refinished. Every light fixture was changed. Where there had been a forest of mahogany furniture, they brought in pieces finished in painted wood, metallics and upholstery. “Dark wood was almost totally banished,” quips Murphy, “but not quite: You’ll notice a mahogany desktop in the library. It sits atop a really stunning satin metal base—a beautiful modern context for dark wood.” Repetition of colors helps tie together the various spaces, gray being the new master hue. Certain stylistic themes and shapes are also repeated. For example, variations on the Klismos As with other rooms in the apartment, gray is the new dominant tone in the library. Traditional wood paneling was left in situ but refinished in lacquer and given new hardware. The rug is from Safavieh’s Tiffany Collection.


S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 46

3/25/19 1:33 PM

S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 47


3/22/19 1:10 PM

chair, with its outcurved legs and curved back, appear in most of the rooms, as do hand-woven rugs by Safavieh in shades of gray. While the redesigned apartment has a totally new look, the project is also notable for what didn’t change. Walls were not knocked down, so the apartment still “reads” as pre-war, with a succession of defined rooms. Historic moldings and fire surrounds were left intact; any stained wood paneling was lacquered. “We didn’t want or need to mess with the architecture,” says Carias. “The total transformation we achieved is a testament to the power of paint and new furnishings.”


S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 48

3/25/19 1:34 PM

A symmetrical arrangement of paired consoles and paintings lends dignity to the foyer, above. The dining room (right) has the expected crystal chandelier and wall sconces—harking back to traditional forms but reimagined in Murano glass in a thoroughly 21stcentury style. Every light fixture in the home was replaced with a current design.

S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 49


3/25/19 1:34 PM


S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 50

3/22/19 1:11 PM

This light-filled bedroom isn’t just for sleeping. With its neo-traditional secretary and lounge chair, it’s the perfect retreat for reading or writing. The painting is from the homeowners’ collection.

S A FA V I E H s t y l e

SAF.ss19.ParkAve.indd 51


3/25/19 1:35 PM


S A FA V I E H s t y l e

SAF.ss19.Chatham.indd 52

3/22/19 1:33 PM

PLAYING THE ANGLES Thanks to subtle contrasts, the newly furnished rooms of this Chatham, New Jersey, home exude a quiet drama. INTERIOR DESIGN BY

Kosh Palmer

for Safavieh Peter Rymwid Mark Dowden


This charming living room rewards the eye with subtle contrasts to Kosh Palmer’s low, linear, light-colored furniture arrangement. The contrasts range from the diagonal spikes of the wall mirror, to the dovetailed edge of the coffee table. to the improbably thin metal legs supporting the deep-cushioned Kelly Wearstler chairs.

Contrast is a key element of interior design, and there are many ways to evoke it—through color, texture, solids and voids, patterned and plain surfaces, horizontal and vertical angles…. Kosh Palmer, a designer based at Safavieh’s Livingston, New Jersey, flagship store, used all of these techniques—and angles especially—to furnish an appealing family home in the nearby town of Chatham. Wood-stained trim may be out of favor, but Palmer employed it ingeniously in the S A FA V I E H s t y l e

SAF.ss19.Chatham.indd 53


3/25/19 1:38 PM


S A FA V I E H s t y l e

SAF.ss19.Chatham.indd 54

3/22/19 1:34 PM

living room to emphasize the vertical lines of the full-height windows. Picked out in this way (and harking back to the ubiquitous chestnut trim that was part of the New Jersey design vernacular of a century ago), the windows form the perfect contrast to Palmer’s low, linear, lightcolored seating plan for the room. There are two clear statement pieces in this space, and both rely on angular contrast to stand out: The wall mirror consists entirely of diagonals—irregular shards of glass framed by spiky gilt metal fronds— while the coffee table, for its part, presents a dramatic wood-and-metal edge that mimics dovetail joinery. The theme of angular contrast continues in other rooms of the house. In the entrance hall, a naturalistic bronze tree branch skewers the smooth uprights of a console table. Adjacent to the hall is a formal dining room, where a distressed wood refectory table balances squarely on a massive trestle base. Surrounding the table are pretty, contemporary takes on the traditional wing chair. The chairs form a series of sinuous curves clustered around the perpendicular core of the table. Presiding over the scene is a gilt sunburst mirror—not the expected circular one, but a large horizontal rectangle. Some interiors put visitors on high alert, fairly assaulting the senses with luxury touches. These rooms, by contrast, exude a quiet drama. Like the soft-spoken Palmer herself, they communicate with a subtle eloquence that rewards one’s attention.

A naturalistic metal tree branch skewers a modern console table in the entrance hall (left), where Tebow, an English bulldog, surveys his domain. In the dining room (above), a distressed wood refectory table contrasts with sweeping curves of contemporary wing chairs. An imposing gilt sunburst mirror presides over the scene.

S A FA V I E H s t y l e

SAF.ss19.Chatham.indd 55


3/25/19 1:38 PM


GlobalViews Left.indd 2



214.956.0031 3/21/19 9:39 AM

Configurable Chest and Credenza program with multiple options.

4047 Eastern Ave SE, Grand Rapids, MI 49508 • • 616.243.3676

Kindel Right.indd 1

3/21/19 9:56 AM

TASTY RANCH With help from Safavieh, a pair of empty nesters upsize into a new home that’s a custom work of art. INTERIOR DESIGN BY

David Nasseri for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Rita Guarna

Designer David Nasseri used a bold graphic fabric on the backs of the dining chairs, adding visual punch to a room that can be seen from the entrance hall, living room and kitchen of this rambling ranch house. He also employed champagne accents in all of these spaces to help tie them together.


S A FA V I E H s t y l e

SAF.ss19.Brookville.indd 58

3/26/19 10:36 AM

S A FA V I E H s t y l e

SAF.ss19.Brookville.indd 59


3/26/19 10:36 AM


S A FA V I E H s t y l e

SAF.ss19.Brookville.indd 60

Many couples downsize when their children leave the nest, but a Glen Head, New York, family chose to do the opposite. “We raised our kids in a fairly small home, and when they grew up, my husband and I decided it was time to spread our wings a bit,” says the mother of three. “It wasn’t easy. Almost every large home we looked at was tired and needed major renovations. Then we found this home, which had already been thoughtfully updated, and we snapped it up.” The rambling ranch was movein ready, but the couple wanted all-new furnishings. Enter David Nasseri, a designer at Safavieh’s Glen Cove store. “The homeowners were moving away from traditional, but they didn’t want modern,” he notes, “so our solution was elegant, transitional décor.” With broad corridors and doorways and the linear layout typical of a ranch, the house offers pleasing sightlines from one space to another, a feature that raised the design stakes for Nasseri. “For example, you can see the dining room clearly from the kitchen and the living room,” he explains. “Plain fabric on the dining room chairs would have been a wasted opportunity, so I selected a bold, graphic pattern for the chair backs. It’s exciting from any distance.” He also accented the dining room with champagne, a color he used in the kitchen and living room as well, to strengthen the visual connection between spaces. In the television room, which too many families regard as a purely utilitarian den, Nasseri was convinced that comfort and sizzle could coexist. He paired a sectional sofa with dramatic accent chairs, contemporary sculpture and a cocktail ottoman. Functional and fun, the ottoman has a center well for

3/25/19 5:03 PM

Elegant and ethereal, the living room (above) presents a pleasing palette of light blue, white and gray, with shining gold accents. This feminine space straddles the line between stately and relaxed. Insisting that comfort and sizzle could coexist in the television room (right), David Nasseri combined a sectional sofa with contemporary accent chairs and abstract sculpture. The same level of decorative care is evident in the kitchen (left). In the breakfast area, a circular tabletop rests on an interesting angular base. Grasscloth wallcovering complements the honey-toned oak cabinetry.

drinks and an upholstered surface for resting feet or seating. A built-in bar completes the room. Almost all of the furniture in the house features custom fabric and finishes. Taking advantage of Safavieh’s established relationships and buying power with top brands, Nasseri was able to have all the custom pieces made and delivered in eight to 10 weeks. In other words, the empty nesters didn’t have long to wait for the end result: a uniquely furnished, highly custom work of art in which to enjoy the next phase of their life together.

SAF.ss19.Brookville.indd 61

S A FA V I E H s t y l e


3/25/19 1:39 PM


A Walker Tower penthouse by Thom Filicia radiates timeless style. Although few know his name today, Ralph Walker was as famous as an architect could be in his time. The American Institute of Architects dubbed him “the architect of the century,” and Frank Lloyd Wright, never one for praise, called Walker “the only other honest architect in America.” Walker left an enduring stamp on New York City as the preeminent designer of Art Deco skyscrapers. His works include the Irving Trust Company Building




Nick Johnson TEXT BY Mark Dowden

S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 62

3/25/19 1:40 PM


The dining room of this Walker Tower penthouse displays brilliant geometry: Designer Thom Filicia established strong diagonal lines with the herringbone floor and Coromandel screen. He then set the dining table, with its trapezoidal base and long oval top, on the diagonal. An array of Klismos chairs contributes to the playful attitude.

S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 63


3/25/19 1:41 PM


S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 64

3/22/19 2:34 PM

(1931), now known as One Wall Street, and the Barclay-Vesey Building (1927), now known as the Verizon Building. Because he rejected Modernism, Walker’s reputation suffered mightily. He died in relative obscurity in 1973, having shot himself in the head with a silver bullet that he forged himself. Flash forward to 2013. In a more seemly act of creative destruction, developers gutted one of Walker’s masterworks, the office building at 215 West 17th Street, redeveloped it as residential condominiums, and renamed the place Walker Tower. Blessed with 18-inch-thick exterior walls and 14-foot ceilings, the rocksolid and spacious tower apartments were bought up by A-listers. One of the penthouse units set a price record for lower Manhattan, ringing in at $70 million. In short, thanks to the Manhattan real estate boom and renewed interest in Art Deco style, Ralph Walker’s fame is on the upswing, and Chelsea’s Walker Tower is a coveted address. It goes without saying that a penthouse in Walker Tower is a coveted commission for any interior designer. Certainly that was the case for Thom Filicia, the telegenic star whose design portfolio is studded with classically modern, personality-filled homes. His client was an adventurous couple with four young children. To create a truly distinctive home for them, Filicia began where he always does: “I think it’s imperative to look at three elements for every project—the location, the architecture and the lifestyle. If you aren’t true to these three things, then the project will not be a true representation of the place, the point of view In the living room, a strongly patterned rug is echoed by an X-bench, the end tables and angular sculptures. A bristling bronze chandelier adds to the interplay of angles.

S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 65


3/25/19 5:04 PM


S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 66

3/22/19 2:35 PM

and the people that live there.” Here the situation called for a balancing act. Filicia envisioned a bold aesthetic and a somewhat playful, “young” attitude, but—partly in deference to the architecture—he wanted the décor to be tailored, luxurious and not overly modern. Pattern-on-pattern was used to create a rich, layered look that helps connect the various elements and spaces, as does the repetition of warm gold and bronze hues. In the living room, for example, angular sculptures are echoed in the patterns of the rug. A bristling, bronze sunburst chandelier brings more angles into play; the fixture’s design is decidedly contemporary, but it’s also reminiscent of the custom 1920s hardware used throughout the building. The dining room, too, offers a brilliant geometry lesson. A herringbone floor and a large Coromandel screen establish strong diagonal lines. These are echoed by the dining table, which is actually set on the diagonal. Its trapezoidal bronze base is topped by a thin, long oval stone slab. Striped Klismos chairs keep the mood from getting too serious. It helped that the homeowners were willing to take aesthetic chances. A thing that drives Filicia “crazy” is “people playing it too safe.” He adds, “It’s important to not only give the client what they want, but to push them to truly explore their point of view and go slightly further than they might have gone on their own and take the design to a higher level.” Mission accomplished in Walker Tower. The master bedroom combines strong geometrics and soft textures. Bravura touches include orange studded-leather lamps atop mirrored bedside tables. In a space that features all the lavish patterning of a peacock’s tail, it’s fitting that the art above the bed depicts…a peacock.

S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 67


3/25/19 1:41 PM

At home with Thom Classic simplicity meets modern flair in the room designs of Thom Filicia. The same timeless style distinguishes his furniture designs in the Thom Filicia Home Collection for Vanguard, shown (in part) on these pages and available at Safavieh.

The irrepressible Thom Filicia shares some of his favorite things: RECENTLY READ BOOK: “Bossy Pants” by Tina Fey PERSONAL SCENT: Acqua di Colonia “Ginestra” BREAKFAST: Two poached eggs and an almond milk latte FOREIGN DESTINATION: Lake Como ISLAND: Panarea in the Aeolian Islands HOLIDAY: 4th of July! FILM: “The Grand Budapest Hotel”— I love all Wes Anderson films because of how beautiful and detailed the cinematography is. SONG: “Everything Now” by Arcade Fire ARTISTS: Ellsworth Kelly and Brice Marden COLOR: Slate blue BREED OF DOG: I’ve had four rescue dogs, so it’s Mutt all the way!

SAF.ss19.ThomFilicia.indd 68

3/25/19 5:04 PM

The room settings shown here are all furnished with pieces from the Thom Filicia Home Collection for Vanguard. Individual designs include (far left) the Chatfield armless chair in Midnight Mink oak finish and Glynn Rose fabric; the Fenton console, which can also be displayed vertically as an Êtagère or bookcase; the Solvay spot table in aged bronze; and (bottom) the Troy chair in Amarone finish. The entire collection is available through Safavieh.

S A FA V I E H s t y l e

SAF.ss19.ThomFilicia.indd 69


3/25/19 1:42 PM

Arteriors Left.indd 2

3/21/19 9:04 AM

Exclusively at the Glen Cove, NY and Stamford, CT showrooms

Lexington Right.indd 1

3/21/19 9:58 AM

SOFT TOUCH Creating a home for a client they never met, an intrepid pair of Safavieh designers makes everyone happy. INTERIOR DESIGN BY

Esther Rubin and Michele Townsend for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Darius Amos


S A FA V I E H s t y l e

SAF.ss19.ShortHills.indd 72

3/26/19 10:39 AM

An air of calm suffuses this living room in Short Hills, New Jersey, which Safavieh designers created for an Asian client that wanted a thoroughly American look. Soft hues and symmetrical arrangements contribute a sense of refinement.

S A FA V I E H s t y l e

SAF.ss19.ShortHills.indd 73


3/26/19 10:39 AM

Personal chemistry usually plays a role in the choice of an interior designer. So it was unusual—almost unheard of, in fact—when a group of Asian friends from the San Francisco area commissioned Safavieh remotely to create their new East Coast homes, never having met the design team. First up would be a newly constructed house, which you see here, in Short Hills, New Jersey. The project was embraced by Esther Rubin and Michele Townsend, designers based at Safavieh’s Paramus showroom. “The client’s wishes were simple,” says Rubin. “Keep each room on the contemporary side of traditional style. Make the color palette neutral—whites and grays.” Other than neutrals, color in the finished rooms comes from accents alone— paintings on the walls, plants and flowers, metallic trim and the occasional throw pillow. Says Townsend, “Design in absentia actually worked quite well. We emailed and texted photographs, and used regular mail to send fabric swatches. The client approved choices every step of the way. Even so, having the client step into the finished space sight unseen was a bit unnerving, but—whew!— they were very happy with their new home. And now that the client has moved in, we’re continuing to work together on some finishing touches.” The lesson seems clear: In the digital age, distance need not be a barrier to success in personalized, custom interior design—especially when you choose the right professionals. A muted palette was used throughout the home at the client’s request. Eye-catching colors are reserved for artwork, flowers and the occasional throw pillow. In the master bedroom (right), rich materials such as velvet and sheepskin lend some dramatic flourish.


S A FA V I E H s t y l e

SAF.ss19.ShortHills.indd 74

3/25/19 1:43 PM

S A FA V I E H s t y l e

SAF.ss19.ShortHills.indd 75


3/25/19 1:43 PM

HARMONY HALL A grand mansion offers proof that traditional and contemporary furnishings can play well together. Mary Piselli, with Karin Krinsky for Safavieh Peter Rymwid TEXT BY Mark Dowden INTERIOR DESIGN BY PHOTOGRAPHY BY


S A FA V I E H s t y l e

SAF.ss19.LloydHarbor.indd 76

3/25/19 5:05 PM

With its grand size and historical architectural detailing, this room might have looked like a museum if it had been furnished solely in traditional style. To make it a true living room for the homeowner, designers Mary Piselli and Karin Krinsky used mostly contemporary and transitional pieces.

S A FA V I E H s t y l e

SAF.ss19.LloydHarbor.indd 77


3/25/19 5:05 PM

Harmony in residential design comes from many elements, the most fundamental of which is pleasing proportions. Palladio recommended using the Harmonic Mean to calculate the ideal height of a room. According to the formula (which he derived from Plato’s Timaeus, if you must know), a room that is, say, 42 feet long and 21 feet wide would have a ceiling height of 28 feet. There are few large domestic spaces in the world, outside of Palladio’s Veneto, that meet this lofty standard, but the room you see here comes close. What the room lacks in supposedly ideal height (imagine thinking this ceiling is too low!), it makes up for in other harmonious elements, such as a unified color palette, objects displayed in pairs and an abundance of natural light. “It’s the closest thing to a perfect room I’ve had the privilege to work on,” says Mary Piselli, an interior designer who uses Safavieh’s Manhasset, New York, design center as her go-to source for furniture, rugs and accessories. “Except for a few family heirlooms, every piece in the room comes from Safavieh.” Most of the furniture features custom fabrics and finishes, if not custom sizing. “In a room this grand, you need some pieces made on a larger-thanaverage scale,” says Karin Krinsky, a designer on staff at Safavieh’s Manhasset location, who worked with Piselli on the project. “The very large, sleigh-like daybed is an example.” A corner of the living room displays a harmony of eclectic styles, with furniture from Safavieh complementing the homeowners’ artwork and grand piano. The Aubusson carpet was custom woven for the space.


S A FA V I E H s t y l e

SAF.ss19.LloydHarbor.indd 78

3/26/19 9:16 AM

S A FA V I E H s t y l e

SAF.ss19.LloydHarbor.indd 79


3/22/19 1:37 PM

Another view of the living room (left) shows how symmetry can be relieved and enhanced by an occasional interruption. Pairs of chairs and the facing sofas are identical, but the two coffee tables are very different. In the entrance hall (above), the architecture is so strong that very little furniture is needed. A center table and two baroque chairs fill the bill.


S A FA V I E H s t y l e

SAF.ss19.LloydHarbor.indd 80

3/25/19 1:45 PM

While the architecture and moldings are rigorously historical, the furniture is a mixture of historical reproductions, including chairs from the Althorp Collection, and contemporary and transitional pieces. Harmony by definition comes from variety, not sameness, and the modern touches in this room are critical to its success. “Without the newer pieces, the room could have looked like a museum,” says Piselli. “The homeowner was clear that she did not want a showplace. Family is center of her life, and she wanted a space where she could celebrate that sentiment.” Pictured above is another space in the house, the domed entrance hall, with the dining room glimpsed beyond. Because the hall is a high-traffic area, Piselli and Krinsky kept the furnishings sparse. Adequate drama comes from the hand-painted mural, the large compass rose inlaid in stone and, as Palladio would have it, the architecture itself. S A FA V I E H s t y l e

SAF.ss19.LloydHarbor.indd 81


3/26/19 9:16 AM

Timeless furniture made with purely natural stones Handcrafted in Italy Since 1975

Stone Int ad page sept 2018.indd 1 StoneInternational Left.indd 2

12/09/18 11:44 3/21/19 10:09 AM



2019 Safavieh Ad.indd 1 Loft Right.indd 1

3/13/19 10:46 AM 3/21/19 10:01 AM

HITTING THE RESET BUTTON In the process of downsizing their home, a couple started from scratch and found a whole new style. INTERIOR DESIGN BY

Colleen Kiel for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Mark Dowden


S A FA V I E H s t y l e

SAF.ss19.Eastchester.indd 84

3/25/19 1:46 PM

Black-framed windows reminded designer Colleen Kiel of Bauhaus architecture. She riffed on that theme, selecting clean-lined furniture and keeping the space uncluttered. In the living room, two circular tables provide a pleasing counterpoint to the strongly linear scheme.

S A FA V I E H s t y l e

SAF.ss19.Eastchester.indd 85


3/22/19 1:36 PM


S A FA V I E H s t y l e

SAF.ss19.Eastchester.indd 86

Looking toward retirement, two long-time residents of Eastchester, New York, knew they wanted to remain in the town, where they had raised their children. But the couple also wanted to simplify their surroundings, banish clutter and shed some of the flotsam and jetsam of suburban living. “It was a fun and fascinating process,” says Colleen Kiel, an interior designer in Safavieh’s Hartsdale, New York, store. “I had worked with them on their previous home, which was very traditional. For their next phase of life, they purchased an older house on a corner lot, tore it down and in its place built their new dream house.” The new house has a traditional Shingle Style façade that fits into the neighborhood. Inside, however, the look is tougher to categorize. “With its blacktrimmed windows, clean lines and absence of ornamentation, the interior reminds me of Bauhaus architecture,” says Kiel, referring to the influential German design movement that’s celebrating its centennial this year. Sensing the mood for change, the homeowners’ grown daughter campaigned to get her parents to “loosen up their style.” Kiel was all for it. “I had the Bauhaus in mind—with the clients’ blessing—when we selected the furnishings. We were aiming for pared-down style, bold and just a bit retro. I coined a phrase: downsizing to cool.” The successful interplay of architecture and décor can be seen in the main living area, where the simple, linear forms of the sofa and chairs echo the slender black frames and mullions of the windows. Circular white tables provide a counterpoint. In the dining area, the sturdy, rustic wood table clearly owes a design debt to Mies van der Rohe, a chief exponent of the Bauhaus who is no less renowned for his furniture designs than for his architecture. The sober

3/22/19 1:36 PM

The house has a traditional façade that matches its neighborhood, but the interior features a more contemporary floor plan and décor. Above, a rustic, Mies-like table lends a touch of high-low contrast to the kitchen and dining area. In the bedroom, below, a pretty, button-tufted bed proclaims serenity.

simplicity of the table contrasts with the dining chairs—soft upholstered seats resting on sleek chrome bases. Heightening the contrast is a huge, yellow Murano glass bowl from the homeowners’ collection, perched unabashedly on the center of the table. The master bedroom is a place apart. Here the style is more transitional, with a plush, tufted bed flanked by mirrored nightstands. Still, Kiel couldn’t resist creating an artful echo of those black-lined windows in the form of custom black picture frames. “Adopting a new style required a leap of faith, but my clients love the way it all turned out,” she says. “In the end, they got exactly what they wanted: a clean, uncluttered, stylish new home.”

SAF.ss19.Eastchester.indd 87

S A FA V I E H s t y l e


3/22/19 1:36 PM


HURRAY FOR HOLLYWOOD This glamorous model home was designed to evoke the Silver Screen. INTERIOR DESIGN BY

Iris Carias and Beena Ramachandra for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Darius Amos


S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.2.indd 88

3/26/19 10:38 AM

S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.2.indd 89


3/26/19 10:38 AM

Ease of living is what attracts many homebuyers to the Ritz-Carlton Residences, Long Island, North Hills, where amenities include housekeeping, pet walking, shoe shines and a coffee bar adjacent to the lobby. What could be more enticing? Ease of moving in. Nobody enjoys the chore of moving—all that stuff!—so RXR Realty, developer of the Ritz-Carlton property in North Hills, decided to sweeten the deal by offering this major inducement: New homebuyers can have their suites custom furnished by Safavieh at no extra charge. To experience the synergy that two leading luxury brand names, Ritz-Carlton and Safavieh, can bring to a private home, prospective buyers may tour any of the Ritz-Carlton penthouse models that Safavieh has furnished. Highlights of two of these model residences are presented on these pages. In fashioning the model home you see here, “glamour” was the key word the designers kept in mind. Iris Carias and Beena Ramachandra, interior designers based at Safavieh’s Glen Cove showroom, selected curvaceous seating, simply but luxuriously upholstered, for the living room. They added acrylic, glass and metallic tables, including an Art Deco-style bar cart, faux fur throws Because the dining area (right) is open to the main living space, the designers fostered an open look by selecting a table with an acrylic base. In the living room (previous spread), they chose curvaceous furniture in muted upholstery to convey the glamour of Old Hollywood.


S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.2.indd 90

3/25/19 1:46 PM

S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.2.indd 91


3/22/19 2:37 PM

and chic lighting to complete the look. “It reminds me of Hollywood in the Age of the Silver Screen,” says Carias. The master bedroom is built around a statement piece—the elegant king bed with black upholstery and platinum wood trim. “To make the bed stand out even more, we used a magnificent wallpaper on the accent wall,” explains Carias, “and we lit it with a gorgeous chandelier.” Setting the tone for the whole suite is the foyer, a study in white and gold. “We wanted to create a tableau that makes you go ‘wow’ as soon as you enter the home,” says Ramachandra. The arrangement is quite spare, and the palette muted. But there’s a bit of gold in everything—furniture, accessories and even the painting—that does give the foyer an undeniable wow factor. As in the other rooms of this spectacular suite, the sum is greater than its parts.


S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.2.indd 92

3/25/19 1:46 PM

In the master bedroom (above), the elegant king bed is the star. Its black upholstery and twining platinum trim stand out beautifully against the rich wallcovering. The foyer (right) was crafted to establish a “wow factor� the moment one enters the suite. Although the arrangement is somewhat spare, the white and gold palette whisper of luxury.

S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.2.indd 93


3/25/19 1:47 PM


PATTERN PLAY Small details heighten the sense of luxury in this serene suite. INTERIOR DESIGN BY

Genesis Jimenez and David Nasseri for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Daria Meoli


S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.1.indd 94

3/26/19 10:38 AM

Echoing the signature style of Ritz-Carlton resorts, this stylish living room at the RitzCarlton Residences, Long Island, North Hills, employs transitional and contemporary pieces in a muted color scheme. Designed by Safavieh, the suite features furniture, rugs, draperies, lighting and accessories exclusively from Safavieh.

S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.1.indd 95


3/26/19 10:38 AM

Every suite at the Ritz-Carlton Residences, Long Island, North Hills, has “good bones”—high ceilings, floor-toceiling windows, French doors opening to terraces or balconies—along with prized intangibles such as amazing soundproofing, creating a luxurious environment in which Safavieh’s interior designers can work their magic. “In the model home shown here,” says Genesis Jimenez, a designer based at Safavieh’s Manhasset showroom, “we’re catering to what’s popular with today’s luxury homebuyers—contemporary and transitional furnishings presented in neutral colors. Gray is very chic and very sought-after right now.” This muted palette might also be called the Ritz-Carlton look, familiar to anyone who has stayed at one of the five-star resorts. The visual transition from lobby, to corridor, to this private home is quite seamless. Closer inspection yields a surprise: There’s actually a lot of pattern incorporated in the design. Consider the decidedly feminine master bedroom. Patterned bedding seems to float atop the king bed, whose diamondhatched headboard and footboard echo the subtle, sculpted diamonds of the rug. Horizontal stripes in the slubbed-silk wallcovering provide a backdrop to the free-form agate depicted in a framed painting. “The second bedroom features no less pattern, and it’s even more subtle,” points out David Nasseri, Jimenez’s design partner on the project, who is based at the Glen Cove flagship store. There’s a quiet riot of Escher-like geometry on the bedding and throw pillows, a grid of metallic beading on the table lamps, undulating ripples on the wallcovering and bursts of mother-of-pearl on the bedside tables. These small details serve to delight the eye and boost the sense of luxury, giving visitors the cosseted feeling of inhabiting a hotel suite one never has to leave. That, in short, is the special allure of ownership at the RitzCarlton, Long Island, North Hills.


S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.1.indd 96

3/25/19 1:47 PM

In the dining area at left, the table’s gilded pedestals make it a true statement piece. Although the palette is muted throughout the suite, close inspection reveals many subtle patterns incorporated in the design. That’s especially true in the bedrooms (right), where pattern is used on the walls, rugs and bedding to heighten the sense of luxury.

S A FA V I E H s t y l e

SAF.ss19.RitzCarlton.1.indd 97


3/25/19 1:48 PM

Right At Home

In any space and any lifestyle

UTTERMOST furniture • mirrors • art • clocks • lamps • lighting fixtures • rugs • accessories •

Uttermost Left.indd 2

3/21/19 10:25 AM

Canadel Right.indd 1 1903_CAN_PUB_FullPage_Safavieh_ENG.indd 1

3/21/19 9:20 AM 19-03-11 13:31


FRENCH INFLECTION A family makes the leap from French Provincial to relaxed, contemporary style. INTERIOR DESIGN BY

Maria Roa for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Mark Dowden


S A FA V I E H s t y l e

SAF.ss19.SandsPoint.indd 100

3/22/19 1:12 PM

Traditional furniture was replaced by lighter transitional pieces in this renovated family room. While the space retains notes of the French taste favored by the homeowners, diverse elements include an American leather-topped cocktail table and a delicate Japanese maple tree.

S A FA V I E H s t y l e

SAF.ss19.SandsPoint.indd 101


3/25/19 1:48 PM

In its previous incarnation, this living room had dark-stained beams synonymous with brooding Normandy style architecture. With wood painted white and larger windows installed, the space appears to have been transported from the northern coast of France to the Côte d’Azur. These simple changes prepared the space for Maria Roa’s exciting new decorating scheme based on a light palette and contemporary furnishings.


S A FA V I E H s t y l e

SAF.ss19.SandsPoint.indd 102

3/25/19 1:49 PM

After years of devotion to French Provincial décor, which they embraced during its third or fourth American heyday, a family residing in Sands Point, New York, decided to go all in for change. Well, not entirely all in, points out their interior designer, Maria Roa, who is based at Safavieh’s Manhasset, New York, design center: The Francophile couple wanted to keep their collection of fin-de-siècle posters, along with their display of Cognac, Calvados and other spirits set on the bar top and ready for impromptu celebrations. But for everything else, the direction was clear: Take it away and pivot to a more urbane, contemporary look. So, large armoires, out. Sleek metal-and-glass tables, in. Caned ladder-back chairs, out. Abstract

bronze sculptures, in. The result of the redesign, which you see on these pages, still has some decidedly French elements, but they’re ones you would find in a Chanel boutique and not on a farm in Provence. The new look is easier to live with, says Roa. “French Provincial is always pretty, but it can be restrictive,” she notes. “By contrast, the space now feels international and of the moment.” The tones are lighter (stained wood beams were painted white…), as is the scale of the furniture. The seating plans are more open, encouraging flow. A greater variety of art appears at home in the space. “The new vibe is relaxed and sophisticated at the same time,” adds Roa, “and that’s a good combination for today’s lifestyle.”

S A FA V I E H s t y l e

SAF.ss19.SandsPoint.indd 103


3/25/19 1:49 PM

Stone&Leigh Left.indd 2

3/21/19 9:02 AM

Inner Beauty Hand-Tufted

Natural Materials

Two-sided Mattress

Hand-tied Boxspring

Unpa r a l l el ed Qua l i t y

Th e Sh i f m a n Di f f e r e nce Handcrafted Luxury

For 124 years, Shifman Mattress Company has produced the finest handmade mattresses in the world. Shifman artisans have a personal hand in creating the inner beauty for each one of their mattresses making them truly special. Imagine your best days powered by a great night’s sleep on a Shifman.

Now Save 35%-50% at a Safavieh store near you. Sh i f m a



Shifman Right.indd 1

3/21/19 9:00 AM


Hand painted on canvas, this coastal scene has textured detailing for a threedimensional effect. Silver- and gold-leaf sails, coupled with the gold-leaf frame, will add extra allure to any room with neutral décor—especially a room with darker walls, as shown here.

DECORATING WITH WALL ART “Filling a space in a beautiful way—that is what art means to me,” said Georgia O’Keeffe. We agree!

“The paintings shown here reflect a hot trend in decorative art—framed pieces, often hand painted on canvas, that reproduce an artist’s original work,” notes Lindsay Miller, accessories buyer for Safavieh. “All of the wall art shown here, and much more, is available through our stores, making it easy to enhance all the rooms in your home.”

Become an instant collector by acquiring six beach scenes by Alice Adams. Inspired by the 1950s, these elegant yet casual prints depict a pair of chic sun worshippers. The set will bring an instant dose of summer sunshine to any room.

Reminiscent of Whistler and Monet, this abstract nocturne is hand painted on canvas in tones of blue and white, with gold and bronze highlights. The strongly vertical dimensions of the painting make it ideal for a space between windows. This tasteful nude, hand painted on canvas, speaks softly of feminine glamour. Rendered in neutral tones with pops of light blue and goldleaf accents, it would equally enhance a master suite, bathroom, hallway or living room.

“Silvered Rain” by the artist Teng Fei is painted on a silver-leaf background, against which the delicately rendered branches really stand out. The large dimensions of the canvas make it a statement piece for any good-sized wall.


S A FA V I E H s t y l e

SAF.ss19.DecorArt.indd 106

3/25/19 1:49 PM

JonathanCharles Right.indd 1

3/21/19 9:51 AM

SAFAVIEH HAPPENINGS Above: Safavieh’s Broadway showroom in New York City was the setting for the grand opening of the Bernhardt Gallery at Safavieh. Cohosted with Architectural Digest, the event featured custom designed vignettes by alumni and student design teams from the New York School of Interior Design. At right: Meanwhile, on the west side of the Hudson River, the American Society of Interior Designers, New Jersey Chapter, celebrated the holidays at Safavieh’s Livingston flagship showroom. Members of the NJ ASID enjoyed an evening of music, dancing, cocktails and fine food while reconnecting. Opposite page: Safavieh Home Furnishings hosted another holiday party—this one for staff and family— in Port Washington, New York.

PHOTO CREDITS Bernhardt Gallery at Safavieh grand opening: photos by Liangxiao Zhang Safavieh holiday parties: photos by Adrienne Daley

SAF.ss19.Events.indd 108

3/25/19 5:06 PM

SAF.ss19.Events.indd 109

3/22/19 2:49 PM

WHERE TO FIND US Safavieh Home Furnishings showrooms are conveniently located in Connecticut, New Jersey and New York.

FLAGSHIP STORES: GLEN COVE | 24 School Street, Glen Cove, NY 11542 | Phone: (516) 365-3800 NEW YORK CITY | 902 Broadway (at 20th Street), New York, NY 10010 | Phone: (212) 477-1234 STAMFORD | 230 Atlantic Street, Stamford, CT 06901 | Phone: (203) 327-4800 LIVINGSTON | 442 West Mount Pleasant Avenue, Livingston, NJ 07039 | Phone: (973) 629-5800

DESIGN SHOWROOMS: MANHASSET | 1649 Northern Blvd, Manhasset, NY 11030 | Phone: (516) 627-4444 HARTSDALE | 45 South Central Avenue, Hartsdale, NY 10530 | Phone: (914) 681-6000 FARMINGDALE | 110 Route 110 (Broad Hollow Road), Farmingdale, NY 11735 | Phone: (631) 777-5678 DANBURY | 7 Backus Avenue, Danbury, CT 06810 | Phone: (203) 790-7200 PARAMUS | 110 East State Route 4, Paramus, NJ 07652 | Phone: (201) 291-0200 BRIDGEWATER | 1213 Route 22, Bridgewater, NJ 08807 | Phone: (908) 864-4330

SAFAVIEH INDOOR-OUTDOOR LIVING: PORT WASHINGTON | 2 Channel Drive, Port Washington, NY 11050 | Phone: (516) 945-3868

OUTLETS: PORT WASHINGTON | 2 Channel Drive, Port Washington, NY 11050 | Phone: (516) 945-3868 NEW ROCHELLE | 64 Nardozzi Place, New Rochelle, NY 10805 | Phone: (914) 355-5353

COMING SOON: SOHO | 150 Thompson Street, New York, NY 10012 SOUTH NORWALK | 28 Washington Street, South Norwalk, CT 06854 Pictured above is a corner of the new Kelly Wearstler gallery at Safavieh’s flagship store in Glen Cove, New York, with the Baker gallery visible beyond. The store is home to an extensive, curated collection of designer furniture, lighting, rugs and accessories, including an exclusive mattress gallery.

SAF.ss19.Directory.indd 108

3/25/19 1:52 PM



Hooker Right.indd 1

3/21/19 9:46 AM


Michael Weiss

It’s easier than ever to create unique, personalized spaces, says this master of modern design. Michael, you’re known for designing clean-lined modern furniture. Describe your aesthetic. “Classic modern style” is my guiding aesthetic. Now more than ever, modern furniture design intersects with fashion, art, architecture and technology. I draw upon a mix of these influences, combined with a refinement of scale and proportion, and a minimalist approach to decoration. Some think Modernism means freedom from rules. Not so! What are your core design principles? Elegance, clean lines, architectural forms, and innovative mixes of materials and design elements. Ultimately, we’re guided by our customers. We’re dedicated to providing fresh, inspiring designs that satisfy and delight. How is this customer focus expressed in your furniture collections? With Vanguard, we’ve been focusing on the concept of customization and building furnishings that help consumers create unique, personalized spaces. Our program options let interior designers select their own combination of materials and finishes to create looks specifically for their clients. People can be intimidated by the prospect of furnishing a home. What’s your advice?


Save lots of images of rooms you love. Pinterest is an incredible resource for design inspiration. After you’ve collected everything that catches your eye, come back to your ideas and edit them to include only the best. Then it’s time to review your true favorites with an experienced interior designer who can help interpret your dream and make it a reality in your home. Before moving to New York to attend Juilliard, you grew up in Louisville. Did your boyhood home shape your sense of style? It did. My parents were very stylish, and our home was filled with design inspiration—beautifully furnished with modern classic furniture and art from masters like Saarinen, Platner, Eames and Joe Colombo. Do you have a favorite piece from your current Vanguard collections? It’s probably no surprise my favorites are

The Michael Weiss living room setting (top) is styled with his Abingdon sofa, Bernadette swivel chairs, Bradshaw étagères and other designs from his collection for Vanguard. Additional pieces include the Burroughs dining table (middle left), Stanwick bookcase (middle right) and Weiss’s favorite design of all, the Raleigh bunching cocktail table (bottom). The top table has a travertine insert; the bottom table, which rolls on recessed casters, has an insert of clear glass.

the funkiest and edgiest pieces. I love the Raleigh table, which has an elaborate mix of materials and yet is also rich with functionality. In some ways, it’s more like a sculpture than a piece of furniture. Your pieces have proven staying power. Do you think of furniture that way when you design it—that it may serve a family for generations? Because my aesthetic draws on timeless influences, I’d like to think my designs will stand the test of time. I’ve never looked to be trendy. Instead, I believe good design is always in style.

S A FA V I E H s t y l e

SAF.ss19.Endpage.indd 112

3/25/19 1:52 PM

It’s the greatest assortment of Outdoor Furniture under one roof. Everything you need for stunning outdoor spaces can be found here.

2 Channel Dr., Port Washington, NY 11050 • 516.945.3868 (Proceed to back of the building for Safavieh Outdoor entrance)

Safa Outdoor Right.indd 1

3/21/19 10:06 AM

From the city to the shore. The Beacon at Garvies Point is the North Shore’s most dynamic new community, with all the conveniences right outside your door. Your next home is located within one hour of Manhattan by car, train or ferry. Simplify your life at The Beacon at Garvies Point. Residences priced from $700,000.

The perfect place to come home to. · 516.283.5769 · 49 Herb Hill Road, Glen Cove, NY The complete terms are in an Offering Plan available from Sponsor. File No. CD17-0068.

GarviesPoint Left.indd 2

3/21/19 9:33 AM

Profile for Wainscot Media

Safavieh Style: Spring/Summer 2019  

Safavieh Style: Spring/Summer 2019