Farmacy Beauty
 Publicity and Digital Marketing Report March 2017
Table of Contents March Report Highlights
3
Public Relations Press Hits
4 – 24
UK Press Hits
25 – 27
Blogger Mentions
28 – 31
Influencer Events
32 – 34
Press Status
35 – 41
Digital Marketing Digital Marketing Overview
42
Sales Reports
43 – 47
Traffic Report
48 – 51
Email Campaigns and Subscribers
52 – 53
Website Video Views
54 – 55
Display Advertising Campaigns
56
Social Media YouTube Channel
57
Facebook Channel Reporting
58 – 60
Instagram Channel Reporting
61 – 64
2
March Report Highlights Total Media Impressions: 218,667,146 Total Ad Value of Media Impressions: $5,236,058.45 Total FarmacyBeauty.com Sales in March: $29,300 Website Conversion Rate: 3.09% on desktop Homepage Bounce Rate: 28% Top Selling Products in March by $: Sleep Tight, Honey Potion Perennial Picks, Green Screen and Invincible. Google AdWords campaigns generated $6,233 in sales with a conversion rate of 2.54% on a media investment of $1,900 Buyers skew older: 25-35 year olds accounted for 36% of traffic but only 22% of sales, while 45-54 year olds are 11% of traffic yet account for 21% sales. Farmacy Facebook posts reached 107,780 consumers in March. Traffic referred from Facebook had a 2.12% ecommerce conversion Rate. The Instagram follower count continued to grow rapidly, adding 3,000 new followers in the month for a total of 17,880.
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
UK Press Hits
25
26
27
Blogger Mentions
28
29
30
31
Influencer Events
 March 2017
32
New York Weddings Expo 2017 We donated 300 Coconut Gel Masks for the swag bags for the 2017 New York Magazine Weddings Event, held at Capitale in NYC. Farmacy was included on the event website, with a link to our website, our name on 1,000 event programs and exposure to a stylish audience which includes both brides & grooms-to-be as well as bridal industry professionals.
33
Nick Joniec Makeup Pro - Master Class We donated Honey Savior for a makeup master class put on by Philadelphia-based makeup artist Nick Joniec, putting our product in the hands of 75 working, freelance makeup artists on the East Coast. Nick used our product during NYFW and was an instant fan.
34
Press Status – March 2017 Confirmed/Published OUTLET
maddyloves.wordpress.com (Canada)
gardencollage.com
brit.co
influenster.com
observer.com
yahoo.com/beauty
COUNTRY
Canada
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
February 17
Eye Dew featured in "Winter skin rescue essentials, featuring Primavera Skin, L’Occitane, Kat Burki, and more"
n/a
Sephora.com
February 24
New Day in "Medical Esthetician Jordana Mattioli Shares Her Essential Exfoliation Rituals"
n/a
March 01
Green Screen SPF 30 in " 10 New Beauty Products to Shop This March"
March 01
Green Screen SPF 30 in "INCOMING! All the New Beauty Launches You Need This March"
March 02
Green Screen SPF 30 in "Three Cool Ways to Combat Harmful Rays From Your Computer Screen"
March 02
Green Screen SPF 30 in "Found: Sunscreen That Doesn’t Make Dark Skin Look White or Ashy"
14,000,000
1,182,516
Farmacybeauty.com
Sephora
3,166,944
Farmacybeauty.com
456,877
Farmacybeauty.com, Sephora.com
LINK
https:// maddyloves.wordpress.com/ 2017/02/17/winter-skinrescue-essentials-featuringprimavera-skin-loccitane-katn/a burki-and-more/ http://gardencollage.com/ beauty-wellness/naturalbeauty/medical-estheticianjordana-mattioli-sharesn/a essential-exfoliation-rituals/ https://www.brit.co/newbeauty-product-launchesn/a march/
https://www.influenster.com/ article/new-beauty-productsn/a march-2017/slideshow/2 http://observer.com/2017/03/ hev-blocking-glassesn/a protect-eyes-look-cool/ https://www.yahoo.com/ beauty/found-sunscreen-thatdoesnt-make-dark-skin-lookwhite-orn/a ashy-202750748.html
35
Press Status – March 2017 Confirmed/Published OUTLET
COUNTRY
vogue.com
stylecaster.com
nylon.com
bestproducts.com
wwd.com
ARTICLE DESCRIPTION
March 02
Green Clean in "The Best Face Washes to Swap Into Your Morning Routine This Month"
March 03
Hydrating Coconut Gel Mask in "8 New Sephora Products You Need to Try Right Now"
March 06
Green Screen SPF 30 in "35 Spring Beauty Launches To Get Excited About"
March 06
Honey Potion in "14 Nourishing Face Masks Measuring Up to Spa Standards"
March 07
Lip Bloom mentioned in "Cayli Cavaco Reck’s Knockout Beauty Heads to Bloomingdale’s" Green Screen SPF 30 featured in "No more excuses! The newest crop of sunscreens feel so good both under and over make-up that you'll actually WANT to slather them on every day"
March 07
Honey Savior included in "Get The Buzz On Bee Beauty Products"
March 07
dailymail.com
glitterguide.com
DATE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
6,599,016
3,806,697
1,188,661
AD VALUE RETAILER CREDIT
Sephora.com
Sephora
Sephora
655,055
Sephora
1,100,000
Knockout Beauty
80,000,000
613,791
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
http://www.vogue.com/ article/best-face-washcleansers-dry-skin-sensitiven/a acne-oily http://stylecaster.com/beauty/ best-sephora-productsn/a march-2017/slide2 http://www.nylon.com/ articles/spring-2017-beauty$2,500.00 launches
http:// www.bestproducts.com/ beauty/g32/best-face-masksn/a for-better-skin/ http://wwd.com/beautyindustry-news/beautyfeatures/kayla-cavaco-reckknockout-beauty-heads-ton/a bloomingdales-10838028/
Sephora
http://www.dailymail.co.uk/ femail/article-4287490/FaceSunscreens-Work-Maken/a Up.html
Farmacybeauty.com
http://theglitterguide.com/ 2017/03/07/get-the-buzz-onn/a bee-beauty-products/
36
Press Status – March 2017 Confirmed/Published OUTLET
WWD
observer.com
philosovy.com
intothegloss.com
theblondesalad.com
eonline.com
mindbodygreen.com
COUNTRY
DATE
ARTICLE DESCRIPTION
March 10
Lip Bloom mentioned in "Cayli Cavaco Reck’s Knockout Beauty Heads to Bloomingdale’s" MV & Farmacy featured in "Farmacy: The Natural Beauty Brand That Delivers Supernatural Results"
March 10
New Day in "SKINCARE 101EXFOLIATORS"
March 10
Hydrating Coconut Gel Mask and Eye Dew in "Confessions Of Sephora VIB Rouge Members"
March 13
Honey Savior and Honey Potion featured in "The sweetest thing for your skin is honey"
March 13
Hydrating Coconut Gel Mask in "How to Nap Like a Celeb"
March 14
Lip Bloom mentioned in "Meet The Green Beauty Incubator That Just Launched At Bloomingdale's"
March 08
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
61,000
3,166,944
n/a
1,231,441
n/a
Knockout Beauty
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
n/a
Sephora
http://observer.com/2017/03/ farmacy-natural-beautyn/a brand-skincare/
Sephora
http://philosovy.com/ 2017/03/10/skincare-101n/a exfoliators/
Sephora
https://intothegloss.com/ 2017/03/how-to-becomen/a sephora-vib-rouge/
cultbeauty.co.uk
23,937,888
Farmacybeauty.com
8,794,097
Knockout Beauty
http:// www.theblondesalad.com/ beauty/skin/sweet-ingredientn/a honey.html http://www.eonline.com/ $287,254.66 (based on $12 news/835361/how-to-napCPM) like-a-celeb http:// www.mindbodygreen.com/ 0-29298/meet-the-greenbeauty-incubator-that-justlaunched-atn/a bloomingdales.html
37
Press Status – March 2017 Confirmed/Published OUTLET
COUNTRY
alittlebitetc.com
forbes.com
vogue.co.uk (UK)
elitetraveler.com
ordinarytraveler.com
newbeauty.com
hellogiggles.com
UK
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
LINK
March 17
Green Screen SPF 30 in "Friday Finds: Spring Beauty Launches That Are On My Radar"
March 20
Green Screen SPF 30 in "Start Spring Cleaning With These 10 Gorgeous Beauty Products"
March 20
Honey Potion in "The Vogue Guide: City-Smart Skincare"
March 20
Lip Bloom mentioned in "Knockout Beauty Shop Comes to Bloomingdale’s"
642,502
Farmacybeauty.com, Bloomingdale's
March 21
Honey Savior featured in "The Best Natural Beauty Products for Travel"
140,000
amazon
https://ordinarytraveler.com/ n/a best-natural-beauty-products
March 22
Green Screen SPF 30 in "8 Original SPFs That Are Totally Shaking Up the Sunscreen Game"
Sephora
https://www.newbeauty.com/ slideshow/2560-cooln/a sunscreen-products/
March 22
New Day included in "Powder cleansers are getting more popular — here's what you need to know"
Sephora
http://hellogiggles.com/thelow-down-on-the-powdern/a cleanser-and-exfoliant-craze/
8,242
Sephora
29,704,584
Farmacybeauty.com
n/a
697,991
11,519,732
cultbeauty.co.uk
http://www.alittlebitetc.com/ 2017/03/friday-finds-springn/a beauty-launches.html?m=1 https://www.forbes.com/ sites/katiechang/2017/03/20/ start-spring-cleaning-with$4,039,823.42 (based on these-10-gorgeous-beauty$136 CPM) products/3/#312d5f0966ea http://www.vogue.co.uk/ gallery/city-smart-skincaren/a anti-pollution
http://www.elitetraveler.com/ shopping-lifestyle/knockoutbeauty-shop-comes$10,000.00 bloomingdales
38
Press Status – March 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
instyle.com
March 23
Farmacy and Honey Potion featured in "12 Natural Skincare Brands to Keep on Your Radar"
beautybyjellybean.com
March 23
Eye Dew and Sleep Tight featured in "SKINCARE TRY-OUTS"
March 24
Hydrating Coconut Gel Mask in "The Best Face Masks For When You Can't Afford A Facial"
March 24
Pick up refinery29.uk piece Hydrating Coconut Gel Mask in "The Best Face Masks For When You Can't Afford A Facial"
March 24
Rise 'N Shine featured in "20 AntiAging Moisturizers That'll Make You Look Like Your Younger Self"
inthenameofskin.com
March 25
Honey Potion included in "YOUTUBE - MARCH SKINCARE REVIEW"
allure.com
March 26
Green Clean in "11 Cleansing Balms for Every Skin Type"
refinery29.uk (UK)
uk.style.yahoo.com (UK)
townandcountrymag.com
UK
UK
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
4,759,473
Sephora
n/a
Sephora
n/a
Cult Beauty
n/a
Cult Beauty
1,719,352
Sephora
10,000
Cult Beauty
3,503,499
Farmacybeauty.com
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
http://www.instyle.com/ $237,973.65 (based on $50 beauty/skin/natural-skincareCPM) brands-to-know http:// www.beautybyjellybean.com/ 2017/03/skincare-tryn/a outs.html http://www.refinery29.uk/ 2017/03/146097/best-facen/a masks-beauty#slide-13
https://uk.style.yahoo.com/ best-face-masks-cantn/a afford-071000678.html http:// www.townandcountrymag.co m/style/beauty-products/ g9164956/best-anti-agingn/a creams/ http:// www.inthenameofskin.com/ 2017/03/youtube-marchn/a skincare-review.html
http://www.allure.com/gallery/ n/a best-cleansing-balms
39
Press Status – March 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
March 27
Green Screen SPF 30 in "City Beauty: Hair & Skin Treatments That Block Pollution To Keep You Looking Young"
March 27
Hydrating Coconut Gel Mask in "MASK MONDAY: FARMACY GEL MASKS"
March 27
Honey Potion featured in "Oh HONEY!"
beautybyjellybean.com
March 30
Clear Bloom and Green Clean in "CURRENTLY LOVING: CLEANSERS"
People en Espanol
April
Honey Potion featured in roundup
Women's Health
April
Marie Claire
April
hollywoodlife.com
alexandmike.life
Woman's Day (Australia)
Australia
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
LINK
http://hollywoodlife.com/ listicle/anti-pollution-beautyproducts-hair-skin$11,873.46 (based on $10 treatments-block-city-smogCPM) shop/
11,873,459
Sephora
n/a
Sephora
1,313,000
Farmacybeauty.com
http://alexandmike.life/maskn/a monday-farmacy-gel-masks/ http://hollywoodlife.com/ listicle/anti-pollution-beautyproducts-hair-skintreatments-block-city-smogn/a shop/
n/a
Sephora
http:// www.beautybyjellybean.com/ 2017/03/currently-lovingn/a cleansers.html
550,204
Farmacybeauty.com
$92,500.00
Invincible featured in "Message on a Bottle"
1,511,791
Farmacybeauty.com
$215,900.00
Green Clean featured in "Inspiration Board: Natural"
1,006,598
$166,400.00
40
Press Status – March 2017 Confirmed/Published OUTLET
Clin d’œil (Canada)
COUNTRY
Canada
HOW Magazine
NICHE (Canada)
Cooking Light
Canada
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
LINK
April
Green Clean included in glowy skin story
39,549
Farmacybeauty.com
$6,733.26
Spring 2017
Farmacy and VP+C featured in round-up of award winning designs from around the world
11,672
$4,200.00
Spring 2017
Sleep Tight featured in "Beauty As Mother Nature Intended"
4,500,000
Farmacybeauty.com
n/a
May
Hydrating Coconut Gel Mask - Oil Control featured in "The Allure of Carrot"
1,793,587
Farmacybeauty.com
$160,900.00
TOTAL CONFIRMED PLACEMENTS
218,667,146
$5,236,058.45
41
Digital Marketing Overview Farmacy March Report Highlights Total sales on FarmacyBeauty.com were $29,300 for the month. The three highest sales drivers were organic search, paid search and Farmacy email newsletters. Conversion rates are consistently high - 3.09% on desktop and the top selling products by sales $ are Sleep Tight, Honey Potion Perennial Picks, Green Screen and Invincible. Google AdWords campaigns generated $6,233 in sales with a conversion rate of 2.54% on a media investment of $1,900 Buyers skew older: 25-35 year olds accounted for 36% of traffic but only 22% of sales, while 45-54 year olds are 11% of traffic yet account for 21% sales. New York, Los Angeles, Seattle, Washington, Indianapolis were the cities with the highest sales for the month. Farmacy Facebook posts reached 107,780 consumers in March. Traffic referred from Facebook had a 2.12% ecommerce conversion Rate. The Instagram follower count continued to grow rapidly, adding 3,000 new followers in the month for a total 17,900.
42
Sales Report 2016/17 $47,920 $40,324 $36,629 $30,129 $29,300
$20,868 $14,452
$4,004
$3,016
$15,176
$17,175
$12,465
$5,369
43
Sales & Conversions With the launch of the Google Adwords and Shopping campaigns, search continues to be the largest driver of sales, with Email also a strong driver.
Channel Grouping
Sessions
New Users
Bounce Rate
Pages
DuraDon
Conversion Rate
TransacDons
Revenue
Organic Search
9775
6747
46.49%
3.35
154.07
1.43%
140
$9,292.18
Paid Search
4177
2828
39.69%
3.65
158.73
2.54%
106
$6,329.32
Direct
3304
2356
55.24%
2.84
143.99
1.96%
65
$4,998.28
1389
410
43.12%
4.46
217.49
10.08%
140
$7,708.17
Social
1312
1086
33.92%
3.16
109.70
0.76%
10
$477.15
Referral
981
662
52.80%
3.11
147.72
0.61%
6
$332.00
Display
410
233
63.41%
2.38
109.17
0.73%
3
$236.70
21349
14323
46.14%
3.36
153.66
2.35%
470
$29,373.80
44
Adwords and Shopping Campaigns Strong ROI with Adwords and Shopping campaigns, despite competitive environment Campaign
Clicks
Cost
CPC
Sessions
Bounce Rate
Pages
Conversion
TransacDons
Revenue
Google Adwords
3,391
$1,866.67
0.55
4052
39.72%
3.65
2.49%
98
$5,989.42
Google Shopping
104
$40.59
0.39
119
62.18%
2.31
5.04%
6
$243.90
3,495
$1,907.26
0.55
4171
39.72%
3.65
2.49%
104
$6,233.32
TOTAL
TraďŹƒc & Conversion by Device Category Desktop conversion rates continue to outperform the norm. Device
Sessions
Bounce Rate
Pages
DuraDon
TransacDons
Revenue
Conversion Rate
Mobile
10,432
51.18%
2.86
125.55
134
$7,756.37
1.28%
Desktop
8,384
40.79%
3.87
182.02
259
$16,760.35
3.09%
Tablet
1,861
43.85%
3.84
174.61
50
$3,358.21
2.69%
TOTAL
20,677
46.31%
3.36
152.86
443
$27,874.93
2.14% 45
Sales by Demographic Buyers skew older: 25-35 year olds accounted for 36% of traďŹƒc but only 22% of sales, while 45-54 year olds are 11% of traďŹƒc yet account for 21% sales and 55-64 year olds accounted for 14.5% of sales Age
Sessions
% Sessions
Revenue
% Sales
Pages
TransacDons
Conversion
25-34
5159
36.04%
$4,124.28
22.15%
3.31
72
1.40%
18-24
3240
22.64%
$3,530.84
18.97%
3.36
47
1.45%
35-44
2656
18.56%
$3,110.98
16.71%
3.25
58
2.18%
45-54
1639
11.45%
$3,935.91
21.14%
3.76
53
3.23%
55-64
1101
7.69%
$2,690.18
14.45%
4.00
44
4.00%
65+
519
3.63%
$1,223.55
6.57%
3.64
20
3.85%
Total
14314
100.00%
$18,615.74
100.00%
3.43
294
2.05%
46
Product Name
Sales by Product Sleep Tight and Honey Potion were the highest grossing items. Green Screen performed vey well for its launch with 63 units sold.
QuanDty Sold
Gross Sales
SLEEP TIGHT
91
$4,368.00
HONEY POTION
53
$2,968.00
Perennial Picks
62
$2,790.00
GREEN SCREEN
63
$2,268.00
INVINCIBLE
32
$2,080.00
Green Clean
61
$2,074.00
Renewing AnD-Aging Kit
31
$2,046.00
HONEY SAVIOR
59
$2,006.00
RISE ‘N SHINE
46
$1,840.00
EYE DEW
42
$1,596.00
Skin Savior Gi` Set
27
$1,215.00
NEW DAY
30
$900.00
SKIN DEW
15
$660.00
CLEAR BLOOM
21
$630.00
BRIGHTENING Coconut Gel Mask
23
$528.00
CLEAR DAY Coconut Gel Mask Medley
24
$480.00
NEW DAWN Coconut Gel Mask Medley
23
$408.00
LAVENDER MINT LIP BLOOM
18
$297.00
DEEP MOISTURE Coconut Gel Mask
14
$288.00
HONEY GINGER LIP BLOOM
15
$247.50
STRAWBERRY BASIL LIP BLOOM
15
$247.50
5
$240.00
10
$240.00
ANTI-WRINKLE Coconut Gel Mask
8
$192.00
OIL CONTROL Coconut Gel Mask
8
$192.00
SOOTHING Coconut Gel Mask
9
$168.00
CITRUS LEMONGRASS LIP BLOOM
7
$115.50
VANILLA MINT LIP BLOOM
4
$66.00
APPLE ROSEMARY LIP BLOOM
4
$66.00
Sweet Lips Gi` Set FIRMING Coconut Gel Mask
47
Traffic Report 2016/17 28,162
21,439 18,085
18,891
16,036 12,880 8,453
13,480 11,472
13,373 11,601
9,134
6,237
48
Traffic Summary Honey Potion was a most viewed product page and both Honey Savior and Honey Potion were top landing pages.
Traffic: Visits: New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate:
21,349 66.96% 33.04% 72,756 3.36 2:34 46.14%
Top 5 Pages: Home Page Skincare Category Page Honey Potion Cart Gift Sets
Top 5 Landing Pages: Home Page Honey Potion Honey Savior Sleep Tight Skin Dew
49
Page
Individual Page TraďŹƒc Home page bounce rate is excellent.
Home
Pageviews
Bounce Rate
13,899
28.30%
skin-care
7,518
55.43%
honey-poDon
3,807
79.04%
cart
2,634
60.63%
gi`-set
2,374
50.62%
honey-savior
2,355
75.78%
sleep-Dght
2,311
76.43%
face-mask
2,214
58.69%
about-farmacy
2,165
65.05%
green-clean
2,011
63.93%
skin-carepage2
1,870
70.00%
honey
1,827
44.96%
perennial-picks
1,803
65.69%
lip-balm
1,619
60.71%
checkout
1,318
65.22%
my-shop
1,310
39.22%
green-screen
1,198
73.94%
eye-dew
1,100
57.55%
skin-savior-gi`-set
1,091
71.64%
rise-n-shine
1,068
71.37%
invincible-anD-aging-serum
992
76.92%
skin-dew
973
81.05%
my-account
898
36.36%
anD-aging-kit
848
80.00%
clear-bloom
796
69.80%
71,756
46.14%
50
Top 25 Cities New York, Los Angeles, Seattle, Washington, Indianapolis were the cities with the highest sales for the month.
City New York
Sessions
Pages
DuraDon
TransacDons
Revenue
1914
3.29
165.56
28
$1,519.13
Los Angeles
680
3.06
164.53
11
$583.45
Seable
195
3.54
135.04
6
$574.76
Washington
274
3.26
161.81
6
$335.70
Indianapolis
39
4.13
130.62
5
$608.80
Phoenix
107
3.57
203.76
4
$315.45
Atlanta
163
2.88
169.40
4
$266.30
36
5.83
314.11
4
$218.70
AusDn
130
3.48
178.23
3
$296.30
Tampa
51
3.53
101.47
3
$241.10
110
2.89
111.64
3
$208.95
25
3.88
241.16
3
$202.00
5
11.20
224.40
2
$373.50
Providence
21
4.38
112.29
2
$293.00
Alexandria
14
7.29
233.86
2
$238.63
Saint Paul
31
4.87
191.90
2
$237.15
Massillon
4
8.25
243.00
2
$202.30
Shawnee
7
7.71
241.57
2
$188.00
11
7.36
228.36
1
$411.00
Macomb
1
25.00
5405.00
1
$376.00
Fort Lee
20
4.00
100.35
1
$260.00
Joplin
3
10.33
281.33
1
$222.70
Five Corners
2
24.50
1920.50
1
$206.00
Porto
9
3.89
549.89
1
$196.00
Albuquerque
San Diego Long Beach Scituate
Jeddah
51
Email Campaigns
Campaign
Subscribers
15% OFF
Open Rate
Opens
Click Through %
Sessions
Pages / Session
Conversion Rate
TransacDons
Revenue
n/a
n/a
n/a
n/a
175
7.08
21.71%
38
2263.49
Sleep Tight March 6
7475
26.40%
1992
2.70%
347
4.46
8.36%
29
1659.60
Celebrate Spring 3 Free
8242
20.20%
1665
1.80%
166
5.90
12.65%
21
1375.55
Green Screen Plus FREE Sample
8055
21.50%
1727
1.70%
167
3.72
10.78%
18
836.70
Green Screen Launch
7935
21.50%
1701
2.70%
278
2.82
5.76%
16
742.48
Sleep Tight March Resend March 10
7872
16.90%
1327
1.10%
111
4.26
9.01%
10
566.35
4.42%
132
7444.17
TOTAL
52
Email Subscribers 2016/17 8,460
Coupon Usage
7,049
The number of coupons that were redeemed on FarmacyBeauty.com this month. Coupon Usage
Transac:ons
Sales Value
Email Sign Up 15% o
196
$13,800
7,560
5,517 4,869 4,199 3,633
2,234 1,171
1,357
2,650
3,107
1,699
53
Website Top 10 Videos Viewed
54
Website Top Video Views Video
Plays
Finishes
Percent
% Viewers
Pageviews
Farmacy Brand Video
276
131
84
2165
12.75%
Green Clean TesDmonial by Anita
271
84
77
2011
13.48%
Demo: Honey PoDon
254
65
80
3807
6.67%
Sleep Tight Video
184
87
89
2311
7.96%
Farmacy Echinacea GreenEnvy Honey
178
36
76
3807
4.68%
Green Clean TesDmonial by Tiffany
167
36
65
2011
8.30%
Demo: Honey Savior
166
51
85
2355
7.05%
HydraDng Coconut Gel Masks
155
53
80
2311
6.71%
Perennial Picks TesDmonial by Anita
155
31
70
1803
8.60%
Sleep Tight TesDmonial Jasmine Rossol
150
96
93
2311
6.49%
Invincible Serum Video
146
61
84
992
14.72%
Demo: Sleep Tight
135
40
77
2311
5.84%
Honey PoDon TesDmonial by Amanda
127
88
96
3807
3.34%
Clear Bloom Video
106
19
90
796
13.32%
Honey PoDon TesDmonial by Njeri Harris
101
61
93
3807
2.65%
Honey PoDon TesDmonial by Beauty by Jellybean
98
53
93
3807
2.57%
New Day
95
23
82
677
14.03%
Rise 'N Shine TesDmonial by Jess
88
74
89
1068
8.24%
HydraDng Coconut Gel Mask TesDmonial by Kaily
84
25
76
2729
3.08%
Sleep Tight TesDmonial by Kaily
79
49
98
2311
3.42%
Kaily - Invincible
74
58
95
992
7.46%
55
Display Advertising Campaigns Month Impressions Clicks Landing Page Visits Conversions
Total 245,285 397 3,093 98
Revenue
$6,412.60
Average Order
$65.43
56
YouTube Channel 79 Videos 186 Subscribers
 10,528 Video Views
57
Facebook Page Reach Overall Page Reach From January 2016 – March 2017 Month
Organic Reach
Paid Reach
Total Reach
Total Reac:ons, Comments & Shares
New Likes
# of Posts
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
October
14,555
75,645
90.200
249
1,353
31
November
23,238
152,295
175,533
320
2,497
32
December
29,890
154,737
184,627
486
3,096
40
January
46,324
204,739
251,063
466
2,169
64
February
34,235
250,374
284,609
204
2,013
55
March
33,428
74,352
107,780
143
1,316
49
July
58
March Facebook Posts 49 Facebook Posts 2,466 Engaged Users 33,428 Organic Reach 74,352 Paid Reach 107,780 Total Reach 74,370 Organic Impressions 75,547 Paid Impressions 149,917 Total Impressions Facebook TraďŹƒc Conversions: 189 Sessions 163 New Users 2.12% Ecommerce Conversion Rate 4 Transactions $253.65 Revenue
59
March Facebook Promotions Farmacy’s paid posts in March enjoyed an average reach of 2,398 viewers while the brand’s average organic reach per post was 1,023.
Boosted posts and promoted ads on Facebook throughout the month resulted in: 621 Post Likes 20 Comments 25 Shares 638 Photo/Link Clicks
60
Instagram Account Growth Increase of Followers From March 2016 - March 2017 17,880 14,950 13,008
8,818
4,576
5,002
5,446
5,813
6,172
6,836
9,754
10,924
7,454
61
March Instagram Posts 17,880 Followers (+20% from LM) 49 Instagram Posts
 18,599 Likes 200,748 Impressions* 161,795 Reach** 445 Comments Instagram TraďŹƒc Conversions: 925 Sessions 788 New Users 0.65% Ecommerce Conversion Rate 6 Transactions $223.50 Revenue
*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts
62
March Instagram The launch of Green Screen was one of the most popular events in March for Farmacy’s Instagram account, providing the second most popular hashtag (#spf) and the third most commented on photograph.
Farmacy’s following on Instagram continued to grow in March, with a minimal loss of fans during the month.
63
March Instagram Top 4 Performing Posts
824 Likes 46 Comments
619 Likes 13 Comments
622 Likes 40 Comments
7,870 Impressions 6,447 Reach
7,647 Impressions 6,051 Reach
619 Likes 16 Comments 7,491 Impressions 6,020 Reach
10,364 Impressions 8,082 Reach
64