Farmacy Beauty Marketing Report October 2017
Table of Contents October Report Highlights
3
Public Relations
4
US Publicity Highlights
4 – 27
Canada Publicity Highlights
28 – 29
UK Publicity Highlights
30 – 34
Blogger Mentions
35 – 39
Microinfluencers
40 – 42
Press Status
43 – 49
Digital Marketing
50
Digital Marketing Overview
50
Sales Reports
51 – 55
Traffic Report
56 – 59
Email Campaigns and Subscribers
60 – 61
Website Video Views
62
Social Media
63
YouTube Channel
64 – 66
Facebook Channel Reporting
67 – 68
Instagram Channel Reporting
69 – 71
2
October Report Highlights Total Media Impressions: Total Ad Value of Media Impressions: Total FarmacyBeauty.com Sales in August: Website Conversion Rate:
252,280,528 $3,151,377.97 $31,474 2.67% on Desktop
We’ve continued with excellent momentum for press placements, with 252.2M impressions in October. We saw an influx of print pieces in October gearing up for fall/winter hydration, where we were able to have products like Honey Potion, Honey Drop and Sleep Tight featured. Press placements for holiday offerings have started coming in for both Honey Harvest and Bee Well, and we expect coverage and interest in those to continue in November and December as holiday gift guides begin publishing. Top-selling products in October by sales value were: Honey Harvest, Green Clean, Sleep Tight, Honey Potion and Honey Drop accounting for $15,594 and 49.85% of sales.
3
US Publicity Highlights
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
Canada Publicity Highlights
28
29
UK Publicity Highlights
30
31
32
33
34
Blogger Mentions
35
36
37
38
39
Microinfluencers
40
Microinfluencer Product Seeding Total Inquiries: 38 Total Sent Product: 9
Sampling of Top Microinfluencers from October Instagram Handle
Followers
1
@janibellrosanne
31.2K
2
@tamileighbeauty
7.7K
3
@manetteism
6.1K
4
@scienceandskincare
3.9K
5
@agoldlining
3.1K
6
@dramaticfx_makeup
2.3K
7
@whenimolderblog
2K
8
@tristenzaryn
1.4K
9
@g_russo1
1.4K TOTAL: 59.1K Followers
41
42
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
cakedtothenines.com
September 26
Green Screen SPF 30 in "PHYSICAL SPF: THE GOOD, THE BAD, THE SO-SO"
14,000
Sephora
n/a
http://cakedtothenines.com/ physical-spf-the-good-thebad-the-so-so/
TVyNovelas
September
Honey Potion in "Face Forward"
309,128
Sephora
$36,000.00
Industry (Staten Island)
September / October
Honey Drop in "Time for Healing" 25,000
farmacybeauty
$3,500.00
domino.com
October 01
Sleep Tight in "These Innovative Masks Work Magic While You Sleep"
884,541
Sephora
n/a
https://domino.com/overnightmasks#all
fatmascara.com/blog
October 01
Green Clean listed in "Raise a Wand" from Episode 77 podcast with guest Laura Slatkin
n/a
farmacybeauty
n/a
http://www.fatmascara.com/ blog/2017/9/22/ep-77-tktk
instagram.com/hercampus IG stories
October 02
Rachel Lewis included Hydrating Coconut Gel Mask in her "Face Mask & Chill" IG story
n/a
https://drive.google.com/drive/ folders/ 0B1kJRV04E4N2MU83ajVO WG1zUDA
43
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
sweat.com
October 03
Skin Dew in "7 Best Products For n/a Healthy People On The Go"
farmacybeauty
n/a
https://www.sweat.com/blogs/ life/7-best-products-forhealthy-people-on-the-go
puropulence.com
Canada
October 05
Green Clean and Green Screen 21,500 SPF 30 in "10 Essentials for Skin Care Junkies"
Sephora
n/a
http://puropulence.com/ beauty/10-essentials
byrdie.co.uk
UK
October 05
New Day in "Good News: We've Found the Best Face Scrubs for Sensitive Skin"
579,000
CultBeauty
n/a
http://www.byrdie.co.uk/facescrubs-sensitive-skin/slide4
the-moment-is.com
October 06
MV quotes and Honey Drop featured in "FARMACY HONEY DROP"
10,000
Sephora
n/a
http://the-moment-is.com/ farmacy-honey-drop/
rd.com
October 09
BEE WELL in "The Ultimate Gift Guide for Every Zodiac Sign"
3,511,514
farmacybeauty
$28,092.11
https://www.rd.com/advice/ relationships/zodiac-gift-ideas/
brit.co
October 11
Honey Drop as a pick of Jeanette 14,000,000 Zinno's in "The Secret Beauty Rituals of Women With Flawless Skin"
farmacybeauty
n/a
https://www.brit.co/secretroutine-flawless-skin/
beauty411.com
October 12
Honey Harvest in "10 Next-Level Fall Skincare Finds!"
Sephora
n/a
http://beauty411.net/2017/10/ fall-skincare-finds.html
40,000
44
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
brit.co
October 15
Lip Bloom in "8 Apple-Infused Beauty Products to Buy for Fall Feels"
14,000,000
farmacybeauty
n/a
https://www.brit.co/appleinfused-beauty-products/
look.co.uk
UK
October 16
Skin Dew in "THE BEST COMPLETELY TRACEABLE BEAUTY BRANDS"
n/a
http://www.look.co.uk/beauty/ best-traceable-beauty-596985
whatsgoodgab.com
October 16
Honey Drop in "NATURAL 11,000 BEAUTY: NEW AND FAVE PICKS TO FALL IN LOVE WITH"
farmacybeauty, Sephora
n/a
https://whatsgoodgab.com/ natural-beauty-new-and-favepicks-to-fall-in-love-with/
parade.com
October 16
Honey Harvest in "Indulgent Beauty Products Inspired by Fall Harvest Season "
Sephora
$29,310.51
https://parade.com/608898/ janenemascarella/indulgentbeauty-products-inspired-byfall-harvest-season/
thestripe.com
October 16
Green Screen SPF 30 mentioned 60,000 as one of two products Grace Atwood uses in AM in "VIDEO: MY BEDTIME SKINCARE ROUTINE."
n/a
http://thestripe.com/2017/10/ video-bedtime-skincareroutine/
businessoffashion.com
October 17
MV quotes in opener for "For n/a Beauty Marketers, the New Buzzword Is ‘Anti-Pollution’" article
n/a
thebeautifuledit.com
October 17
Green Clean in "Carbonated n/a Cleansing, Hot Cleansing, Double Cleansing, Oh My! The TBE Guide To Face Washing 2.0 "
Sephora
n/a
https:// www.businessoffashion.com/ articles/beauty/for-beautymarketers-the-new-buzzwordis-anti-pollution http:// www.thebeautifuledit.com/ new-facial-cleansing-trendsfrom-asia/
2,093,608
45
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
agoldlining.com
October 17
Green Screen SPF 30, Honey 7,400 Drop, Green Clean and Lip Bloom in Farmacy Beauty write-up
farmacybeauty, Sephora
n/a
http://www.agoldlining.com/ post/farmacy-beauty
vogue.com
October 17
Green Clean in "9 Reasons Why 6,599,310 You Should Switch to a Cleansing Balm This Fall"
Sephora
n/a
vogue.com
October 18
Honey Potion in "A Cheater’s 6,599,310 Guide to the Best Face Masks by Skin Type"
Sephora
n/a
https://www.vogue.com/ article/cleansing-balms-fallbeauty-facialist-georgialouise-clinique-eve-lom https://www.vogue.com/ article/best-face-masks-dryskin-acne-anti-wrinkleredness-rosacea
brit.co
October 19
Hydrating Coconut Gel Mask in "7 14,000,000 Face Masks That Take on Oily Skin"
farmacybeauty
n/a
https://www.brit.co/best-facemasks-for-oily-skin/
popsugar.com
October 22
Green Screen SPF 30 listed as a 19,156,417 must use product of Charell Star's in "30 Women of All Ages Share Why They've Never Had Botox"
farmacybeauty
$25,000.00
today.com
October 23
Sleep Tight in "I'm addicted to this 23,917,371 nighttime face oil (and so is Duchess Kate!)"
Sephora
$837,107.99
https://www.popsugar.com/ beauty/Women-Share-Whyve-Never-HadBotox-43976822? stream_view=1#photo-43976 940 https://www.today.com/style/ best-nighttime-face-serumbeuti-sleep-elixir-t117826
People
October 23
MV quotes and Honey Drop in 3,418,548 "NOURISH WITH HONEY FROM HEAD TO TOE"
Sephora
$371,500.00
46
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
people.com
October 23
BEE WELL in "14 Beauty Brands That Give Back"
43,574,213
farmacybeauty
n/a
http://people.com/style/ beauty-brands-that-give-back/ farmacy/
sharmtoaster.com
October 23
Green Clean in "WTF: CLEANSING BALM EDITION"
n/a
farmacybeauty, Sephora, CultBeauty
n/a
http://www.sharmtoaster.com/ 2017/10/what-are-cleansingbalms-plus-reviews.html?m=1
mensfitness.com
October 24
New Day in "The best natural grooming products for men"
11,537,012
farmacybeauty
$403,795.42
http://www.mensfitness.com/ styleandgrooming/grooming/ best-natural-groomingproducts-men
harpersbazaar.com
October 24
Honey Savior in "23 Facial Moisturizers for Every Budget"
8,778,397
Sephora
$87,783.97
http:// www.harpersbazaar.com/ beauty/skin-care/advice/ g4167/dermatalogistsdrugstore-moisturizers/? slide=6
totalbeauty.com
October 25
Honey Potion in "9 Multi-Tasking 4,716,508 Masks that Save Time... and Your Skin"
Sephora
n/a
http://www.totalbeauty.com/ content/slideshows/best-multitasking-face-masks-171024/ page7
rd.com
October 25
Skin Savior in "50 Hottest Holiday 3,511,514 Gift Ideas from JCPenney"
JC Penney
$28,092.11
https://www.rd.com/culture/ gift-ideas-from-jcpenney/amp/
fountainof30.com
October 25
Lip Bloom in "THE BEST LIP TREATMENTS FOR YOUNGER LIPS"
Sephora
n/a
https://www.fountainof30.com/ best-lip-treatments-foryounger-lips/
32,000
47
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
LINK
refinery29.com
October 26
Green Screen SPF 30 in 16,258,057 "Sunscreens That Won't Make You Break Out, Because That's Not Cool"
Sephora
$243,870.86
http://www.refinery29.com/ best-sunscreen-no-breakouts
intothegloss.com
October 27
Sephora
n/a
https://intothegloss.com/ 2017/10/ryan-norville/
beautynewsnyc.com
October 27
Honey Potion in 1,196,532 "#ITGTOPSHELFIE The La Mer Obsessee Who Happens To Work At La Mer" Green Clean in "Face the Future 43,494 with the Best Anti-aging Skincare"
farmacybeauty, Sephora
$3,000.00
http:// www.beautynewsnyc.com/ skin-care/face-future-bestanti-aging-skincare/
refinery29.co.uk
UK
October 27
MV quotes and Farmacy in "Natural Vs Synthetic Beauty: Have We Got It All Wrong?"
720,000
farmacybeauty
http://www.refinery29.uk/ 2017/10/177954/syntheticnatural-beauty-ingredients
sweet (the social media channel from Hearst that streams content on Snapchat and other social media including Instagram, Facebook and Pinterest) wellandgood.com
October 30
Honey Drop in snapchat story, "How to Smell Like Flowers All Day Long"
17,000,000
Sephora
October 31
Green Screen SPF 30 in "8 PRODUCTS TO HELP YOUR COMPLEXION DEAL WITH POLLUTION"
5,000,000
Sephora
https://www.wellandgood.com/ good-looks/anti-pollutionbeauty-products/
popsugar.com
October 31
Skin Dew in "14 Dewy Skin 19,156,417 Products That'll Have You Shinin', Shinin', Shinin', Shinin', Yeah!"
Sephora
https://www.popsugar.com/ beauty/photo-gallery/ 44190020/image/44190038/ Farmacy-Skin-Dew-HydratingEssence-Mist-Setting-Spray
48
Press Status – October 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
Naples Illustrated
October
Honey Potion in "FLIGHTS OF FANCY"
InStyle
November
Better Homes & Gardens
Martha Stewart Living
Top Sante
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital) 28,700
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
RETAILER CREDIT Sephora
$5,625.00
Sleep Tight in "Winter Is Coming" 1,735,622
Sephora
$207,000.00
November
Honey Potion in "We're Buzzing Over Honey"
7,627,739
farmacybeauty
November
Honey Drop in "Pretty and Polished"
2,066,644
UK
December
Sleep Tight in "Night Heroes"
40,032
CultBeauty
LINK
$626,500.00
$215,200.00
TOTAL CONFIRMED PLACEMENTS
252,280,528
$3,151,377.97
49
Digital Marketing Overview Farmacy October Report Highlights Total sales on FarmacyBeauty.com were $31,480 for the month. The three largest sales drivers were paid search, organic search and email blasts. The average order value was $68.92 - up from $62.63 in September. Overall traffic was down from September, primarily due to no promotions on the website. Top-selling products in September by sales value were: Honey Harvest, Green Clean, Sleep Tight, Honey Potion and Honey Drop accounting for $15,594 and 49.85% of sales.
50
Sales Report 2016/17 $47,920
$57,750
$44,800 $41,100
$40,324 $36,629 $30,129 $29,300 $29,810
$28,950
$29,800
$31,480
$20,868
51
Sales & Conversions Channel
Organic Search
Users
New Users
Sessions
Bounce Rate
Pages
Duration
Conversion Rate
Transactions
Revenue
AOV
7117
6321
9313
45.32%
3.41
170.60
1.15%
107
$7,872.95
$73.58
Paid Search
5654
5091
7647
50.71%
3.17
135.90
1.66%
127
$8,226.17
$64.77
Direct
2738
2569
3337
54.96%
2.72
129.41
2.25%
75
$6,013.55
$80.18
Social
1465
1295
1673
32.40%
3.34
130.31
0.96%
16
$879.08
$54.94
1154
713
1655
50.03%
3.87
174.57
5.68%
94
$6,142.73
$65.35
Referral
577
408
935
50.27%
3.51
213.28
4.92%
46
$2,369.45
$51.51
Display
466
105
883
78.14%
1.94
47.43
0.45%
4
$844.00
$211.00
(Other)
342
260
433
68.82%
2.21
85.81
0.23%
1
$43.25
$43.25
19513
16762
25876
49.32%
3.21
148.60
1.82%
470
$32,391.18
$68.92
Â
52
Traffic & Conversion by Device Device
Users
Sessions
Bounce Rate
Pages
Duration
Transactions
Revenue
Conversion Rate
AOV
mobile
9,960
13,911
54.22%
2.73
111.86
157
$9,555.82
1.13%
$60.87
desktop
7,285
10,062
41.94%
3.79
197.44
269
$19,181.15
2.67%
$71.31
tablet
1,373
1,903
52.50%
3.68
159.00
44
$3,654.21
2.31%
$83.05
18,618
25,876
49.32%
3.21
148.60
470
$32,391.18
1.82%
$68.92
Â
53
Sales by Demographic Conversion rates are higher for consumers 35+
Age
Sessions
% Sessions
Bounce Rate
Pages
Duration
Transactions
Revenue
% Revenue
Conversion Rate
AOV
25-34
5,197
39.48%
46.33%
3.25
161.54
71
$4,560.55
32.25%
1.37%
$64.23
18-24
2,910
22.11%
47.59%
3.13
154.01
27
$1,409.38
9.97%
0.93%
$52.20
35-44
2,186
16.61%
48.67%
3.43
155.97
36
$2,966.57
20.98%
1.65%
$82.40
45-54
1,385
10.52%
45.70%
3.60
161.18
26
$1,608.49
11.37%
1.88%
$61.87
55-64
927
7.04%
55.12%
3.19
114.46
28
$1,966.60
13.91%
3.02%
$70.24
65+
558
4.24%
57.35%
3.15
120.12
20
$1,630.89
11.53%
3.58%
$81.54
13,163
100.00%
48.02%
3.28
153.84
208
$14,142.48
100.00%
1.58%
$67.99
Â
54
Sales by Product Honey Harvest Gift Set was the top product by sales value in October with Green Clean, Sleep Tight, Honey Potion and Honey Drop rounding out the Top 5.
Product Name HONEY HARVEST GIFT SET
Quan9ty Sold
Gross Sales
% Sales
97
$4,378.50
14.00%
101
$3,454.40
11.04%
SLEEP TIGHT
62
$3,019.20
9.65%
HONEY POTION
48
$2,696.40
8.62%
HONEY DROP
45
$2,045.25
6.54%
INVINCIBLE
31
$2,015.00
6.44%
PERENNIAL PICKS
40
$1,806.75
5.78%
RENEWING An9-Aging Kit
23
$1,537.80
4.92%
SWEET LIPS GIFT SET
39
$1,376.00
4.40%
HONEY SAVIOR
34
$1,161.10
3.71%
GREEN CLEAN
BEE WELL GIFT SET
9
$810.00
2.59%
RISE ‘N SHINE
20
$800.00
2.56%
NEW DAY
24
$724.50
2.32%
GREEN SCREEN
17
$622.80
1.99%
SKIN DEW
11
$490.60
1.57%
LAVENDER MINT LIP BLOOM
32
$388.00
1.24%
HONEY GINGER LIP BLOOM
35
$374.50
1.20%
VANILLA MINT LIP BLOOM
32
$360.00
1.15%
ANTI-WRINKLE Coconut Gel Mask
14
$336.00
1.07%
CLEAR BLOOM
11
$330.00
1.05%
NEW DAWN Coconut Gel Mask Medley
13
$312.00
1.00%
STRAWBERRY BASIL LIP BLOOM
23
$274.50
0.88%
DEEP MOISTURE Coconut Gel Mask
11
$264.00
0.84%
BRIGHTENING Coconut Gel Mask
11
$264.00
0.84%
FIRMING Coconut Gel Mask
11
$264.00
0.84%
CLEAR DAY Coconut Gel Mask Medley
10
$243.60
0.78%
SKIN SAVIOR SET
5
$225.00
0.72%
20
$204.00
0.65%
SOOTHING Coconut Gel Mask
8
$195.60
0.63%
APPLE ROSEMARY LIP BLOOM
15
$163.50
0.52%
OIL CONTROL Coconut Gel Mask
6
$144.00
0.46%
EYE DEW
0
$0.00
0.00%
$31,281.00
100.00%
CITRUS LEMONGRASS LIP BLOOM
55
Sessions Report 2016/17 30,800 28,162
27,807 24,066 21,439
18,085
18,891
25,876
25,460 23,344
20,736
16,036 13,373
56
Traffic Summary Traffic was down from September. Returning visitors were a lower proportion of visitors this month: 10.4% vs. 23.1% due to less email offers driving traffic, so customer loyalty was down.
Traffic: Sessions: Unique Visitors New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate: Sessions/User
25,876 ➡ 18,667 ➡ 89.62% 10.38% ➡ 83,072 ➡ 3.21 ➡ 2:29 ➡ 49.32 ➡ 1.39 ➡
Top 5 Pages: Home Page Skincare Honey Potion Face Masks Green Clean
Top 5 Landing Pages: Home Page Honey Potion Green Clean Skincare Honey Drop ➡
57
Individual Page Traffic
Pageviews
Unique Pageviews
Home
15,486
12,791
63.66
12,367
31.57%
31.84%
skin care
10,406
6,042
43.45
902
67.71%
21.43%
honey po9on
4,392
3,723
144.81
2,555
72.59%
60.04%
cart
3,544
1,689
44.38
216
50.70%
16.87%
face mask
3,267
2,455
41.84
338
61.08%
22.62%
green clean
3,240
2,493
85.03
1,073
69.92%
42.87%
gic set
3,044
2,095
35.56
161
61.88%
16.62%
honey drop
2,688
2,167
93.71
815
69.64%
42.26%
honey harvest
2,444
1,719
70.70
189
65.22%
26.23%
sleep 9ght
2,305
1,864
99.60
684
69.48%
41.21%
lip balm
2,161
1,655
38.43
177
48.84%
19.99%
about farmacy
2,069
1,770
123.65
418
53.09%
38.38%
new
1,583
1,215
40.60
52
69.39%
17.37%
honey savior
1,426
1,202
105.18
539
74.77%
45.65%
perennial picks
1,227
907
61.06
76
68.00%
19.48%
checkout
1,053
773
142.87
32
55.26%
19.94%
bee well
1,035
867
88.40
104
61.76%
28.21%
my account
1,001
410
28.46
67
12.70%
9.39%
green screen
907
752
84.60
270
71.07%
44.76%
contact
905
789
99.50
75
43.66%
45.41%
eye dew
886
735
99.41
124
61.90%
33.41%
renewing an9 aging kit
862
624
62.01
33
70.59%
16.36%
general faqs
830
781
102.65
135
80.77%
49.16%
invincible an9 aging serum
804
658
90.03
150
72.19%
31.72%
skin savior gic set
771
618
71.40
40
69.23%
18.81%
83,072
62,373
66.60
25,839
49.32%
31.10%
Page
Time
Entrances
Bounce Rate
% Exit
58
Top 25 Cities
City
Users
Sessions
Bounce Rate
Transac9ons
Revenue
Conversion Rate
AOV
New York
1565
2439
44.32%
21
1805.53
0.86%
$85.98
(not set)
623
686
53.35%
42
3528.75
6.12%
$84.02
Los Angeles
507
665
49.92%
15
835.95
2.26%
$55.73
San Francisco
373
507
48.92%
5
236.83
0.99%
$47.37
Chicago
363
491
51.32%
7
529.71
1.43%
$75.67
London
249
308
49.03%
1
171.00
0.32%
$171.00
Houston
216
283
49.47%
4
286.23
1.41%
$71.56
Washington
212
279
54.12%
2
90.00
0.72%
$45.00
San Diego
205
267
49.81%
5
298.83
1.87%
$59.77
Dallas
202
255
52.16%
6
426.23
2.35%
$71.04
Toronto
179
201
40.80%
1
76.00
0.50%
$76.00
Atlanta
177
285
56.49%
7
487.25
2.46%
$69.61
Boston
162
237
61.60%
5
252.00
2.11%
$50.40
Seagle
157
235
47.66%
8
453.70
3.40%
$56.71
Charloge
124
201
59.20%
2
128.78
1.00%
$64.39
Phoenix
119
146
49.32%
1
45.00
0.68%
$45.00
Aus9n
119
171
63.74%
3
100.20
1.75%
$33.40
Denver
117
148
45.95%
6
441.00
4.05%
$73.50
Philadelphia
114
165
44.85%
1
45.00
0.61%
$45.00
San Jose
112
145
48.28%
2
91.33
1.38%
$45.67
Sydney
108
128
47.66%
Orlando
95
117
55.56%
Portland
84
92
45.65%
3
234.50
3.26%
$78.17
Miami
82
108
50.93%
Montreal
80
108
34.26%
19592
25876
49.32%
470
32391.18
1.82%
$68.92
59
Email Campaigns
Campaign
Recipients
Unique Opens
Open Rate
Unique Clicks
Click Rate
Conversion Rate
Transac9ons
Revenue
Bee Well Launch Email
16,598
3,800
22.90%
392
2.40%
1.98%
9
$727.24
Sweet Lips Chocolate Day
16,957
3,252
19.20%
299
1.80%
7.47%
28
$1,609.34
Honey Harvest Launch
16,682
3,354
20.10%
234
1.40%
6.61%
22
$1,240.77
15.03%
29
$2,043.88
15% OFF
Discount Coupons Coupon Code
Transactions
Farmacy15
Email Subscribers
Sales Value
Discount Value
Discount %
168
$11,350.00
$2,003.08
15%
21
$2,479.92
$619.98
25
Staff Discount
4
$196.50
$131.50
40
Green - 100
3
$108.80
$27.20
20
Valued25
16,144
16,379
17,028
11,334
7,049 4,199
4,869
7,560
8,460
8,988
9,472
10,140
5,517
61
Website Top 10 Videos Viewed
62
Social Media Highlights
63
YouTube Channel 97 Videos 279 Subscribers 37,298 Video Views
Top 3 Videos This Month:
YouTube Traffic Conversions: 132 Users 124 New Users 0.63% Ecommerce Conversion Rate 1 Transactions $44 Revenue
64
UK blogger Kaushal Beauty (1.8M subs) raves about Green Clean again this month in her “get unready with me” video. She mentions that she uses it for her first cleanse, and that she loves the scent and how it turns into an oil right as it touches the skin. URL: https://www.youtube.com/watch? v=wqrxbssTNrE
65
Kristin features Green Clean in her monthly haul. She hadn’t opened it yet, so provides her real-time positive reactions to the packaging, the generous size (3.2 oz), and the citrus scent. URL: https://www.youtube.com/watch? v=SDgmGOcfr9k
66
Facebook Page Reach
Overall page reach from August 2016 – October 2017 Month
Organic Reach
Paid Reach
Total Reach
Total Reactions, Comments & Shares
New Page Likes
# of Posts
August 2016
57,234
409,139
466,373
1,855
14,108
37
September 2016
29,423
112,102
141,525
241
1,535
31
October 2016
14,555
75,645
90.200
249
1,353
31
November 2016
23,238
152,295
175,533
320
2,497
32
December 2016
29,890
154,737
184,627
486
3,096
40
January 2017
46,324
204,739
251,063
466
2,169
64
February 2017
34,235
250,374
284,609
204
2,013
55
March 2017
33,428
74,352
107,780
143
1,316
49
April 2017
34,694
35,647
70,341
235
1,649
38
May 2017
32,692
13,213
45,905
147
743
23
June 2017
15,197
134,109
165,441
204
3,623
14
July 2017
22,983
280,430
303,413
269
821
14
August 2017
22,222
14,201
36,423
109
579
15
September 2017
34,133
91,831
125,964
193
531
12
October 2017
46,665
52,889
99,554
143
556
10
67
October Facebook Posts 10 Facebook Posts 9,652 Page Followers 46,665 Organic Reach 52,889 Paid Reach 99,554 Total Reach 257 Post Clicks 299 Reactions/Comments/Shares 556 Total Engagement Facebook Traffic Conversions: 81 Users 65 New Users 0% Ecommerce Conversion Rate 0 Transactions $0 Revenue
68
Instagram Account Growth Increase of followers from September 2016 – October 2017
45,045 41,528 37,426 27,691
7,454
8,818
9,754 10,924
13,008
14,950
17,880
20,827
29,998
23,792
69
October Instagram Posts 45,045 Followers (+8.47% from LM) 46 Instagram Posts 30,103 Likes 477,162 Impressions* 384,828 Reach** Instagram Traffic Conversions: 1,156 Users 1,025 New Users 1.13% Ecommerce Conversion Rate 15 Transactions $825.00 Revenue
*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts
70
October Instagram Top Performing Posts
TOP 5 liked
TOP 5 commented
71
Thank You!
72