Farmacy Beauty Marketing Report June 2017
Table of Contents June Report Highlights
3
Public Relations
4
US Publicity Highlights
4 – 20
UK Publicity Highlights
21 – 24
Canada Publicity Highlights
25 – 28
Blogger Mentions
29 – 34
Microinfluencers
35 – 37
Influencer Events
38 – 41
Press Status
42 – 48
Digital Marketing
49
Digital Marketing Overview
49
Sales Reports
50 – 54
Traffic Report
55 – 58
Email Campaigns and Subscribers
59 – 60
Website Video Views
61
Display Advertising Campaigns
61
The View “View Your Deal” Recap
62
Social Media
63
YouTube Channel
64 – 68
Facebook Channel Reporting
69 – 71
Instagram Channel Reporting
72 – 74
2
June Report Highlights Total Media Impressions: Total Ad Value of Media Impressions: Total FarmacyBeauty.com Sales in June: Website Conversion Rate: Homepage Bounce Rate:
57,921,815 $532,686.70 $28,950 2.83% on Desktop 30.7%
Top-selling products in June by sales value are: Sleep Tight, Green Clean, Honey Potion, Eye Dew and Renewing AntiAging Kit, accounting for $12,276 and 43.36% of sales. Honey Drop, while only available from June 27, generated $1,530 with 34 units sold. The Honey Drop page was one of the top 5 viewed pages and top 5 landing pages for the month - mostly from email clickthroughs. Email subscribers continue to grow substantially each month and we hit 10,000 subscribers in June. New York, Los Angeles, Chicago, San Francisco and Houston were the cities with the highest sales for the month. The website is becoming an important resource in new and international markets, with London and Sydney in the top 25 cities. The Instagram follower count continues to grow steadily, increasing by 16% from last month. We successfully hosted a media day trip event – #FarmacyFieldTrip – to Mark’s upstate home + garden, which has directly led to coverage in both late June and July, and served as an introduction to the press to our holiday collaboration with Satya Jewelry as well as highlighting Honey Drop pre-launch.
3
US Publicity Highlights
4
5
6
7
*Article featured in both Modern Luxury publications of Ocean Drive and Vegas Magazine
8
9
10
11
12
13
14
15
16
17
18
19
20
UK Publicity Highlights
21
22
23
24
Canada Publicity Highlights
25
26
27
28
Blogger Mentions
29
30
31
32
33
34
Microinfluencers
35
Microinfluencer Product Seeding Total Inquiries: 80 Total Sent Product: 17
Sampling of Top 10 from June Instagram Handle
Followers
1
@milanka.bee
61.6K
2
@ohuprettythings
12.1K
3
@savvylesupreme
48.3K
4
@michellerrose
39.8K
5
@wrappedinatl
10.5K
6
@aprillockhart
11.6K
7
@carolinehirons
158K
8
@omgbart
16.4K
9
@pamelakieck
32K
10
@marguerite.loiselle
16K TOTAL: 389.9K Followers
36
37
Influencer & Press Events
38
Farmacy Field Trip We invited an intimate group of press upstate for a day-long excursion to both Mark’s home + grounds, and the organic farm where the Echinacea GreenEnvy is grown. They were treated to a meditation session with Satya Scainetti (of Satya Jewelry), catered locally-sourced lunch at Mark’s, a demo and overview of both the new Bee Well Kit and Honey Drop Lightweight Moisturizer, as well as a tour of Willow Wisp farm and the chance to pot their own Echinacea GreenEnvy seedling.
39
40
Attendees Included Press From:
41
Press Status – June 2017 Confirmed/Published OUTLET
influenster.com
whatsgoodgab
CBS "We Are Austin"
thejenproject.com
fashionmagazine.com
purewow.com
COUNTRY
Canada
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
May 26
Hydrating Coconut Gel Mask in "Travel Beauty Kits to Pack Based on Your MDW Vacay" 1,182,516
June 01
Green Screen SPF 30 in "NEW AND NOTABLE: NATURAL BEAUTY STANDOUTS"
June 06
Hydrating Coconut Gel Mask in segment with Celia San Miguel about coconut oil
June 06
Skin Dew and Honey Potion in "LA travel skincare + Sephora PLAY! Favorites" n/a
June 06
Green Clean in "Why You Need A Cleansing Balm In Your Life" 700,000
June 07
Green Clean in "The 12 Best NonToxic Beauty Products for Glowing Skin" 3,776,101
11,000
15,000
AD VALUE RETAILER CREDIT
Sephora
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
n/a
LINK
https://www.influenster.com/ article/travel-beauty-kitssummer-vacation/slideshow/7
FarmacyBeauty.com, Sephora n/a
https://whatsgoodgab.com/ new-and-notable-naturalbeauty-standouts/
FarmacyBeauty.com
n/a
http://cbsaustin.com/features/ we-are-austin/sicka-thanaverage-coconut-oil
n/a
http://www.thejenproject.com/ 2017/06/la-travel-skincaresephora-play.html
n/a
http://fashionmagazine.com/ beauty/need-cleansing-balmlife/
n/a
https://www.purewow.com/ shop/beauty/best-non-toxicbeauty-products-for-healthyskin
Sephora
Sephora
Sephora
42
Press Status – June 2017 Confirmed/Published OUTLET
lynestemarie.com
rd.com
youtube.com - Refinery29 channel
cakedtothenines.com
belleadoreblog.com
hellowglow.co
thestyletheory.com
COUNTRY
Canada
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
June 12
Lip Bloom, Sleep Tight and Hydrating Coconut Gel Mask in "Isabelle a découvert la gamme à base de plantes Farmacy" n/a Green Clean was Katie Jane Hughes' pick in "12 Makeup Removers Beauty Experts Can’t Live Without" 3,506,108 Mi Anne Chan picked Honey Potion as part of her $1,000 shopping spree in Sephora in "$1000 Ultimate Sephora Shopping Haul | Beauty With Mi" 618,960
June 13
Green Clean in "REVIEW | THE FARMACY GREEN CLEAN CLEANSING BALM"
June 07
June 12
n/a
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
FarmacyBeauty.com, Sephora n/a
http://lynestemarie.com/a-laune/isabelle-a-decouvertfarmacy/
FarmacyBeauty.com
$28,048.86
http://www.rd.com/health/ beauty/best-makeup-remover/ 1/
n/a
https://www.youtube.com/ watch? feature=youtu.be&v=w2fVQk RNDMk&app=desktop
n/a
http://cakedtothenines.com/ review-the-farmacy-greenclean-cleansing-balm/
Sephora
Sephora
June 14
Assorted product featured in "FARMACY BEAUTY REVIEW"
n/a
Sephora
n/a
http:// www.belleadoreblog.com/ 2017/06/farmacy-beautyreview.html?m=1
June 15
Skin Dew in "11 MUST-HAVE PRODUCTS TO MATTIFY OILY SKIN"
777,000
Sephora
n/a
http://helloglow.co/productsmattify-oily-skin/
n/a
https://thestyletheory.com/ 2017/06/lisa-loves-05-mindbody-soul-money/
June 15
Green Clean in "Lisa Loves"
n/a
Sephora
43
Press Status – June 2017 Confirmed/Published OUTLET
thefashionspot.com
brit.co
fashionchalet.net
wellandgood.com
KATU.com
carolinehirons.com
wellandgood.com newsletter
COUNTRY
UK
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
June 15
Green Screen SPF 30 in "Found: The Absolute Best Sunscreens for Your Skin Type" 2,052,199
Sephora
n/a
http:// www.thefashionspot.com/ beauty/751791-bestsunscreens-for-your-skintype/#/slide/1
June 16
Eye Dew in "7 Eyelid Smoothing Creams That Get Rid of Crepey Skin"
Sephora
n/a
https://www.brit.co/eyelidsmoothing-products/
June 19
Hydrating Coconut Gel Mask in "8 Beauty Face Products WORTH THE SPLURGE!!" 8,356
n/a
http://fashionchalet.net/ 2017/06/8-beauty-faceproducts-worth-thesplurge.html
June 21
Green Clean in "THESE ARE THE 10 TOP-RATED NATURAL BEAUTY PRODUCTS AT SEPHORA RIGHT NOW" 5,000,000
n/a
https://www.wellandgood.com/ good-looks/10-top-naturalbeauty-products-sephora/
June 21
Eye Dew featured in blogger Canda Kastel's segment on "7 top skin care picks" on the afternoon show on this Portland, OR station n/a
FarmacyBeauty.com
n/a
June 22
"FARMACY GREEN CLEAN MAKEUP MELTAWAY CLEANSING BALM"
Sephora, CultBeauty
n/a
http://katu.com/afternoon-live/ lifestyle-health/top-7-skincare-picks http:// www.carolinehirons.com/ 2017/06/farmacy-green-cleanmakeup-meltaway-cleansingbalm.html
June 22
Green Clean in "THESE ARE THE 10 TOP-RATED NATURAL BEAUTY PRODUCTS AT SEPHORA RIGHT NOW" 700,000
n/a
14,000,000
n/a
Sephora
Sephora
44
Press Status – June 2017 Confirmed/Published OUTLET
refinery29.uk
uk.yahoo.style.com
sharmtoaster.com
refinery29.com
lasvegasmagazine.com
rd.com
Las Vegas Magazine
COUNTRY
UK
UK
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
June 22
Skin Dew in "Wake Up Your Face With These Refreshing Skin Saviours" n/a Skin Dew in "Wake Up Your Face With These Refreshing Skin Saviours" (pick-up of refinery29.uk piece) n/a
June 23
Green Clean in "IT'S SUMMER? HERE'S MY SPRING BEAUTY FAVORITES"
June 23
Hydrating Coconut Gel Mask and Honey Savior in "How To Soothe Your Worst Sunburn, Fast" 16,273,135
June 23
Hydrating Coconut Gel Mask in "NUTRIENT-RICH MAKEUP PROVIDES FOOD FOR THOUGHT"
June 23
Honey Potion in "11 BlemishBusting Face Masks to Use If You Have Acne-Prone Skin" 3,508,948
June 25
Hydrating Coconut Gel Mask in "NUTRIENT-RICH MAKEUP PROVIDES FOOD FOR THOUGHT"
June 22
n/a
28,419
143,017
AD VALUE RETAILER CREDIT
CultBeauty
CultBeauty
FarmacyBeauty.com, Sephora, CultBeauty
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
n/a
http://www.refinery29.uk/ 2017/06/159077/face-mistssprays#slide-14
n/a
https://uk.style.yahoo.com/ wake-face-refreshing-skinsaviours-063000610.html
n/a
http://www.sharmtoaster.com/ 2017/06/spring-2017-beautyfavorites.html#more
FarmacyBeauty.com, Sephora $244,097.03
http://www.refinery29.com/ cooling-face-mask-sunburnrelief
Sephora
n/a
https:// lasvegasmagazine.com/style/ 2017/jun/23/nutrient-richmakeup-beauty/#/0
Sephora
$28,071.58
http://www.rd.com/health/ beauty/face-masks-for-acneprone-skin/
Sephora
$8,418.00
45
Press Status – June 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
puropulence.com
Canada
June 27
musingsofamuse.com
June 26
Honey Potion in "Briana's Favorites: Face Masks" 21,500 Honey Drop featured and Honey Potion mentioned in "Farmacy Honey Drop Lightweight Moisturizer Launches for Summer 2017" 447,274
June 26
Green Clean in "Nighttime Skincare Routine"
alisons5things.com
KTLA
yahoo.com/beauty
orchidsandpeonies.com
glitterguide.com
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
n/a
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
Sephora
n/a
Sephora
n/a
http://puropulence.com/ beauty/briana-masks http:// www.musingsofamuse.com/ 2017/06/farmacy-honey-droplightweight-moisturizerlaunches-summer-2017.html
n/a
https://alisons5things.com/ 2017/06/26/nighttimeskincare-routine/
n/a
http://ktla.com/2017/06/26/ beauty-secrets-to-a-flawlesscomplexion-with-celebskincare-expert-elizabethkennedy/
Sephora
June 26
Honey Potion in a "How To Achieve Flawless Skin" Segment
June 27
Green Screen SPF 30 in "7 Sunscreens That Don’t Look Ashy on Dark Skin" 456,877
FarmacyBeauty.com
June 29
Green Clean in "The Cleanser Edit - Cleansers I Love that Annihilate and Remove Make-Up" 18,253
FarmacyBeauty.com, Sephora n/a
https://www.yahoo.com/ beauty/7-sunscreens-dontlook-ashy-darkskin-160741789.html http:// www.orchidsandpeonies.com/ home/2017/6/28/the-cleanseredit-cleansers-i-love-thatannihilate-remove-make-up
Sephora
http://theglitterguide.com/ 2017/06/29/new-summerbeauty-launches-to-shop-now/ 2/
June 29
Honey Drop in "New Summer Beauty Launches To Shop Now"
100,000
613,562
n/a
n/a
46
Press Status – June 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
milk.xyz
June 30
Honey Potion in "MASK APPEAL: THE HONEY MASK" 1,101,304
FarmacyBeauty.com
n/a
"New York Live" - NBC
June 30
Honey Savior in a "Beach Bag Beauty Essentials" Segment
80,000
FarmacyBeauty.com
n/a
https://milk.xyz/articles/maskappeal-the-honey-mask/ http://www.nbcnewyork.com/ on-air/as-seen-on/Beach-BagBeautyEssentials_NECN-431792073 .html
1,006,598
FarmacyBeauty.com
$166,400.00
n/a
CultBeauty
n/a
Marie Claire
July
Green Screen SPF 30 and MV mentioned in "Inspiration Board: Country Cool"
VOGUE UK
UK
July
Hydrating Coconut Gel Mask in "Farmer's Market"
CVLUX
July / August
Lip Bloom in Citrus Lemongrass in "Sunsational Citrus" 40,000
FarmacyBeauty.com
$1,550.00
$7,700.00
$18,098.23
Ocean Drive
July / August
Green Screen SPF 30 mentioned in "Sun's Out!" by Christina Clemente 52,534
FASHION
Canada
Summer 2017
Green Clean in "Balmy Days"
140,137
47
Press Status – June 2017 Confirmed/Published OUTLET
The Ritz-Carlton Magazine
Vegas
COUNTRY
TOTAL CONFIRMED PLACEMENTS
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
Summer
Green Screen SPF 30 included in "Style / What to Pack: Auto Motives" 1,400,000
FarmacyBeauty.com
$20,303.00
Summer
Green Screen SPF 30 mentioned in "Sun's Out!" by Christina Clemente 143,017
$10,000.00
57,921,815
$532,686.70
LINK
48
Digital Marketing Overview Farmacy June Report Highlights
 Total sales on FarmacyBeauty.com were $28,950 for the month. The three largest sales drivers were email blasts, paid search and organic search.
 The average order value was $56.95. Honey Drop, while only available from June 27 generated, $1,530 with 34 units sold. The Honey Drop page was one of the top 5 viewed pages and top 5 landing pages for the month mostly from email clickthroughs. Google AdWords campaigns generated $7,956 in sales with a conversion rate of 1.98% and media of $4,000. Overall traffic was the second highest ever, apart from Jan. 2017. Display advertising generated 5,900 site visits and contributed to revenue of $8,796. The average order value was $53.63 with a media cost of $4,000. New York, Los Angeles, Chicago, San Francisco and Houston were the cities with the highest sales for the month. The website is becoming an important resource in new and international markets, with London and Sydney in the top 25 cities.
49
Sales Report 2016/17
$47,920
$44,800
$40,324 $36,629 $30,129 $29,300 $29,810
$28,950
$20,868 $14,452
$12,465
$15,176
$17,175
50
Sales & Conversions Organic search, email blasts and paid search drove the most sales Channel Grouping
Sessions
% New
Bounce Rate
Pages
DuraFon
Conversion Rate
TransacFons
Revenue
Average Order
Organic Search
9,494
68.61%
45.41%
3.61
163.07
1.59%
151
$10,037.68
Paid Search
6,761
66.17%
55.49%
2.99
118.24
1.98%
134
$7,956.76
$59.38
Direct
3,490
72.32%
58.22%
2.68
125.67
1.78%
62
$2,639.26
$42.57
Socal
2,794
82.61%
64.28%
2.18
58.75
0.29%
8
$636.35
$79.54
1,598
32.67%
50.38%
4.28
172.71
8.57%
137
$5,777.93
$42.17
Referral
866
52.08%
60.85%
2.91
143.27
5.31%
46
$1,628.78
$35.41
(Other)
330
77.88%
62.73%
2.45
67.28
0.30%
1
$73.10
$73.10
539
$28,749.86
$56.95
25333
64.62%
56.77%
3.01
121.28
2.83%
$66.47
51
Adwords and Shopping Campaigns Strong ROI with Adwords and Shopping campaigns, despite competitive environment. Clicks 5311
Cost
CPC
$3,210
$0.60
Impressions
Bounce Rate
258,337
49.27%
Pages
Conversion Rate
2.99
TransacFons
1.98%
Revenue
134
Average Order
$7,956
CPT
$59.38
$23.95
TraďŹƒc & Conversion by Device Device
Sessions
Bounce Rate
Pages
DuraFon
TransacFons
Revenue
Conversion %
Average Order
Mobile
14448
59.52%
2.65
00:01:43
167
$8,201.39
1.16%
$49.11
Desktop
8989
43.43%
3.83
00:02:56
326
$17,845.12
3.63%
$54.74
Tablet
2026
50.05%
3.71
00:02:31
46
$2,703.35
2.27%
$58.77
25463
53.09%
3.15
0:02:23
539
$28,749.86
2.12%
$53.34
52
Sales by Demographic Conversion rates are much higher for consumers 35+, likely because they shop more on desktop vs. mobile. This means however that customers 18-34 , while comprising 59% of traffic, make up only 41% of sales
Age
Sessions
% Sessions
Bounce Rate
Pages
DuraFon
TransacFons
Revenue
% Revenue
Conversion Rate
AOV
18-24
6006
36%
50.38%
3.25
00:02:29
124
$6,067.01
30%
2.06%
$48.93
25-34
3795
23%
53.10%
3.08
00:02:13
50
$2,318.55
11%
1.32%
$46.37
35-44
3117
19%
51.78%
3.41
00:02:25
80
$4,664.86
23%
2.57%
$58.31
45-54
1827
11%
53.91%
3.44
00:02:27
53
$3,626.25
18%
2.90%
$68.42
55-64
1285
8%
53.54%
3.34
00:02:18
32
$1,998.40
10%
2.49%
$62.45
605
4%
58.18%
3.03
00:01:48
19
$1,762.45
9%
3.14%
$92.76
16635
100%
52.18%
3.26
00:02:17
358
$20,437.52
100%
2.15%
$62.87
65+
53
Product Name
Sales by Product 
 Sleep Tight was our top-selling product in June, with Green Clean, Honey Potion, Eye Dew and the Renewing Anti-Aging Kit all in our Top 5. Honey Drop was our #7 bestseller in sales, even though it was only available since June 27.
SLEEP TIGHT GREEN CLEAN HONEY POTION EYE DEW RENEWING AnF-Aging Kit GREEN SCREEN HONEY DROP INVINCIBLE DEEP MOISTURE Coconut Gel Mask HONEY SAVIOR CLEAR DAY Coconut Gel Mask Medley BRIGHTENING Coconut Gel Mask RISE N SHINE SOOTHING Coconut Gel Mask NEW DAWN Coconut Gel Mask Medley SKIN SAVIOR SET SWEET LIPS GIFT SET CLEAR BLOOM ANTI-WRINKLE Coconut Gel Mask PERENNIAL PICKS NEW DAY FIRMING Coconut Gel Mask SKIN DEW OIL CONTROL Coconut Gel Mask CITRUS LEMONGRASS LIP BLOOM LAVENDER MINT LIP BLOOM HONEY GINGER LIP BLOOM APPLE ROSEMARY LIP BLOOM STRAWBERRY BASIL LIP BLOOM VANILLA MINT LIP BLOOM
QuanFty Sold 91 60 36 51 29 48 34 21 35 34 43 38 32 33 30 15 11 17 20 10 15 15 6 10 13 10 8 6 5 2
Gross Sales $4,368 $2,040 $2,016 $1,938 $1,914 $1,728 $1,530 $1,365 $1,280 $1,156 $1,032 $912 $840 $792 $720 $675 $528 $510 $480 $450 $450 $360 $264 $240 $215 $165 $132 $99 $83 $33 $28,314
% Sales 15.43% 7.20% 7.12% 6.84% 6.76% 6.10% 5.40% 4.82% 4.52% 4.08% 3.64% 3.22% 2.97% 2.80% 2.54% 2.38% 1.86% 1.80% 1.70% 1.59% 1.59% 1.27% 0.93% 0.85% 0.76% 0.58% 0.47% 0.35% 0.29% 0.12% 100.00%
54
Traffic Report 2016/17 28,162 24,066 21,439 18,085
25,460
20,736
18,891
16,036 12,880
13,480 11,472
13,373 11,601
55
TraďŹƒc Summary Total number of visits is the second highest on record, with many repeat visits. The gift set category pages saw visitor growth due to Mother’s Day, while Honey Potion continues to perform well. Green Clean shows strong results.
Traffic: Visits: Unique Visitors New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate:
25,463 18,738 67.13% 34.36% 80,320 3.15 2:13 53.09%
Top 5 Pages: Home Page Skincare Category Honey Potion Sleep Tight Honey Drop
Top 5 Landing Pages: Home Page Honey Potion Honey Drop Sleep Tight Green Clean
56
Page
Page views
Avg. Time
Entrances
Bounce Rate
% Exit
Individual Page TraďŹƒc
home page
13646
61.03
10715
30.70%
31.31%
skin care
8932
33.57
494
54.45%
14.39%
honey poFon
4886
127.83
2389
81.67%
56.86%
Home page bounce rate is excellent.
sleep Fght
3912
95.76
1580
77.72%
50.87%
cart
3218
57.56
270
64.07%
21.60%
honey drop
3178
69.58
2327
64.93%
56.92%
face mask
3017
41.16
284
64.79%
20.72%
skin care page2
2700
24.31
88
63.64%
18.96%
gid set
2458
28.20
76
47.37%
12.98%
green clean
1962
73.22
507
71.01%
37.56%
about farmacy
1948
123.24
346
61.85%
42.15%
lip balm
1901
35.80
109
54.13%
20.25%
honey savior
1645
79.56
580
81.76%
42.49%
new
1560
31.71
70
57.14%
18.40%
green screen
1510
71.13
442
77.15%
42.65%
checkout
1323
155.11
67
70.15%
21.69%
perennial picks
1263
67.32
130
78.46%
25.10%
eye dew
1147
79.18
149
72.48%
26.85%
my account
1098
25.13
57
22.81%
10.38%
skin savior gid set
993
59.78
81
82.72%
22.26%
contact
879
81.67
48
81.25%
45.16%
invincible
846
100.30
115
64.35%
30.14%
skin dew
841
98.02
380
81.84%
52.56%
rise n shine
774
59.15
141
71.63%
32.43% 57
City
Top 25 Cities The website is becoming an important resource in new and international markets, with London and Sydney in the top 25 cities.
New York Los Angeles (not set) Chicago Houston San Francisco Washington London Dallas Atlanta Boston Toronto Seaele Phoenix AusFn San Diego Orlando Denver Nashville Englewood Sydney Portland Charloee San Jose Philadelphia
Sessions 1888 792 648 483 374 360 307 258 252 233 228 223 213 175 157 147 136 135 134 123 120 120 119 113 112
TransacFons 35 16 52 9 6 6 7 0 2 1 2 0 11 2 1 2 3 3 1 2 1 2 2 3 5
Revenue $2,254.80 $1,079.80 $153.93 $328.25 $204.65 $238.00 $366.35 $0.00 $69.00 $28.90 $56.30 $0.00 $430.80 $190.40 $36.00 $80.00 $93.70 $271.25 $45.00 $88.40 $225.00 $88.50 $115.15 $105.60 $120.00
Conversion Rate 1.85% 2.02% 8.02% 1.86% 1.60% 1.67% 2.28% 0.00% 0.79% 0.43% 0.88% 0.00% 5.16% 1.14% 0.64% 1.36% 2.21% 2.22% 0.75% 1.63% 0.83% 1.67% 1.68% 2.65% 4.46%
AOV $64.42 $67.49 $2.96 $36.47 $34.11 $39.67 $52.34 $0.00 $34.50 $28.90 $28.15 $0.00 $39.16 $95.20 $36.00 $40.00 $31.23 $90.42 $45.00 $44.20 $225.00 $44.25 $57.58 $35.20 $24.00
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Email Campaigns Email campaigns drove almost $14,000 in sales
Campaign Free Coconut Gel Mask 15% OFF Honey Drop Launch Email Honey Waitlist Email Fathers Day Twins Summer Starts 20% #3 Summer Starts 20% #2 Summer Starts 20% #1
Subscribers Open Rate 9,857 23.70% n/a n/a 10,007 28.00% 255 66.00% 9,840 23.00% 9,379 21.60% 9,303 24.60% 9,250 27.80%
Sessions Click Through % 2,332 2.70% n/a n/a 2,799 5.30% 166 30.70% 2,263 1.10% 2,024 2.50% 2,287 3.10% 2,569 4.70%
Clicks Conversion Rate TransacFons 263 16.79% 66 n/a 20.90% 28 532 3.31% 21 77 8.33% 9 106 1.55% 2 234 3.70% 2 290 8.11% 3 438 2.00% 1 3.14% 270
Revenue $1,827.68 $1,415.25 $1,337.05 $519.35 $216.00 $158.60 $150.00 $34.00 $13,739.39 59
Coupon Usage Coupon Usage
Email Subscribers Transac/ons
Email Sign Up 15% off
Sales Value 208
$11,799
Customer Service Discount
1
$218
Staff Discount
2
$159
8,460
The number of coupons that were redeemed on FarmacyBeauty.com this month.
7,049
2,234
2,650
3,107
3,633
4,199
4,869
8,988
9,472
10,140
7,560
5,517
60
Website Top 10 Videos Viewed Display Advertising Campaign May Display Campaign Impressions Clicks Landing Page Visits Conversions
Stats 348,566 244 5,900 164
Revenue
$8,796
Average Order
$53.63
Budget
$4,000
Cost Per Sale
$24.39
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The View On 6/26, we were featured on The View’s popular “View Your Deal” segment with our Coconut Gel Masks, Lip Blooms, Honey Potion, and Sleep Tight – we had a dedicated microsite where our product was sold. On air, we were highlighted first out of all of the participating brands.
We did $117,250 in total sales through this sponsored opportunity. Total Sales:
$117,250
Transactions
3,200
Visitors
23,506
Average Order Value
$36.60
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Social Media Highlights
63
YouTube Channel 85 Videos 214 Subscribers
 12,671 Video Views
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Green Screen was featured in a sunscreen-focused anti-aging video by Sephora PRO Makeup Artist David on Sephora’s YouTube channel, with a link to buy included.
URL: https://youtu.be/9Hfd1cT34p4? t=3m58s
65
Our Coconut Gel Masks were featured in blogger Erika’s products that are worth the splurge. She also mentions that she first heard of our brand from Boxycharm.
URL: https://youtu.be/1qjJa6mTiK0?t=51s
66
Green Clean is highlighted as one of blogger Tara’s favorite cleaners currently – she raves about it to her 143K subscribers!
URL: https://youtu.be/3z5YzKBlAvM? t=2m53s
67
Honey Potion and Honey Savior were featured in vlogger Robyn Chalmers’ favorite skincare products.
URL: https://youtu.be/Lw9QiV163A8?t=2m49s
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Facebook Page Reach Overall Page Reach From May 2016 – June 2017 Month
Organic Reach
Paid Reach
Total Reach
Total Reac/ons, Comments & Shares
New Page Likes
# of Posts
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
October
14,555
75,645
90.200
249
1,353
31
November
23,238
152,295
175,533
320
2,497
32
December
29,890
154,737
184,627
486
3,096
40
January
46,324
204,739
251,063
466
2,169
64
February
34,235
250,374
284,609
204
2,013
55
March
33,428
74,352
107,780
143
1,316
49
April
34,694
35,647
70,341
235
1,649
38
May
32,692
13,213
45,905
147
743
23
June
15,197
134,109
165,441
204
3,623
14
July
69
June Facebook Posts 14 Facebook Posts 8,877 Page Likes 15,197 Organic Reach 134,109 Paid Reach 165,441 Total Reach 2,120 Post Clicks 1,503 Reactions/Comments/Shares 3,623 Total Engagement Facebook Traffic Conversions: 1,240 Sessions 1,086 New Users 0.24% Ecommerce Conversion Rate 3 Transactions $201.25 Revenue
70
June Facebook Promotions Farmacy’s paid posts in June had an average reach of 4,470 viewers while the brand’s average organic reach per post was 978.
71
Instagram Account Growth Increase of Followers From March 2016 - June 2017 27,691 23,792 20,827 17,880 14,950 13,008
6,836 7,454 6,172 5,446 5,813 4,576 5,002
8,818
9,754
10,924
72
June Instagram Posts 27,691 Followers (+16% from LM) 53 Instagram Posts
 24,733 Likes 390,049 Impressions* 326,153 Reach** 826 Comments Instagram TraďŹƒc Conversions: 1,332 Sessions 4,043 New Users 0.30% Ecommerce Conversion Rate 4 Transactions $408.10 Revenue
*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts
This month was a big focus on the upcoming HONEY DROP launch in early July/end of June 73
June Instagram Top Performing Posts
1,030 Likes 78 Comments 7,467 Views 1,287 Likes 17 Comments
1,152 Likes 84 Comments
526 Likes 232 Comments 2,560 Views *Contest/Giveaway Post
*This is our highest performing post to date!
*Data as of 7/6/17
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Thank You!
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