Farmacy Beauty
 Publicity and Digital Marketing Report April 2017

Table of Contents April Report Highlights
3
Public Relations Press Hits
4 – 21
UK Press Hits
22 – 26
Blogger Mentions
27 – 33
Influencer Events
34 – 37
Press Status
38 – 45
Digital Marketing Digital Marketing Overview
46
Sales Reports
47 – 51
Traffic Report
52 – 55
Email Campaigns and Subscribers
56 – 57
Website Video Views
58
Display Advertising Campaigns
59
Social Media YouTube Channel
60 – 62
Facebook Channel Reporting
63 – 65
Instagram Channel Reporting
66 – 69
2
April Report Highlights Total Media Impressions: Total Ad Value of Media Impressions: Total FarmacyBeauty.com Sales in March: Homepage Bounce Rate:
241,877,708 $2,832,757.39 $29,800 29.08%
Top Selling Products in April by $: Green Clean, Honey Potion, Renewing Anti-Aging Kit, Sleep Tight and Perennial Picks Kit The average order value jumped to $73.82 from $61.56, and the three highest sales drivers were organic search, paid search and Farmacy email newsletters. Google AdWords campaigns generated $9.084 in sales with a conversion rate of 2.37%. Overall traffic was slightly lower than March, but this was compensated by the larger order values. Farmacy Facebook posts reached 100,039 consumers in April. Traffic referred from Facebook had a 2.05% ecommerce conversion rate. The Instagram follower count continued to grow consistently and quickly, adding another 3,000 new followers in the month putting us at nearly 21K. 3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
UK Press Hits
22
23
24
25
26
Blogger Mentions
27
28
29
30
31
32
33
Influencer Events
 April 2017
34
Galore Magazine – Coachella Seeding We provided Green Screens for 40 of Galore Magazine’s curated influencer group to take with them to Coachella. Galore also created custom gifs + images, which were posted on both their channels (Galore IG: 390K, Kitten Agency IG: 24.3K) and Green Screen was featured in a Galore article online, which was also promoted across all their social channels.
Galore Total Impressions Instagram: 1.83M impressions Facebook: 370K impressions Twitter: 20.9K impressions
35
Galore Magazine – Coachella Seeding
Sample Influencers: @sophietsimmons @juliherzz @jasmine_tosh @sofiajamora @orangecalderon
36
Lilit’s Makeup Studio – Pro Class We provided Lip Blooms for a makeup artist seminar and master class at a popular studio in Sherman Oaks, CA. We were included in social posts from the studio which totaled around 1,300 likes, as well as mentioned on their blog.
37
Press Status – April 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
totalbeauty.com
April 03
Green Screen SPF 30 in "10 New Beauty Products to Make You Smile This April" 4,712,841
chicagotribune.com
April 03
Green Clean in "5 products you'll need for a weekend away in April" 23,927,096
Farmacybeauty.com
$239,270.96
(based on $10.00 CPM)
April 03
Farmacy and photos of New Day, Invincible and Green Clean in "5 Beauty Brands That Blew Up Overnight" 705,373
n/a
8,404,605
$34,879.11
(based on $4.15 CPM)
n/a
Cult Beauty
n/a
Sephora
$244,039.34
(based on $15.00 CPM)
newbeauty.com
yahoo.com
April 03
Pick-up of the newbeauty.com piece - Farmacy and photos of New Day, Invincible and Green Clean in "5 Beauty Brands That Blew Up Overnight"
beautywithcharm.com
UK
April 04
Farmacy in "THE SPRING BEAUTY EDIT"
April 04
Honey Potion mentioned in "Want $1,000 To Go On A Beauty Shopping Spree With Us?" 16,269,289
refinery29.com
n/a
38
Press Status – April 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
countryandtownhouse.co.uk
UK
April 04
stylist.co.uk
UK
April 05
Green Clean in "Camilla’s Beauty Notes: My New Must-Haves" n/a Farmacy and Hydrating Coconut Gel Masks in "Introducing the cool kids: the insider beauty brands to name drop now" n/a
April 05
Farmacy and Hydrating Coconut Gel Masks in "Introducing the cool kids: the insider beauty brands to name drop now" n/a
Stylist
people.com/style
helloglow.co
harpersbazaar.com
gcimagazine.com
UK
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
n/a
n/a
n/a
April 07
Green Clean in "9 Best-Selling Natural Beauty Products to Make Going Green Easy" 43,574,213
Sephora
n/a
April 10
Hydrating Coconut Gel Mask and Honey Potion in "EVERYTHING YOU NEED TO KNOW ABOUT FACE MASKS" 777,000
Sephora
n/a
April 10
Green Screen SPF 30 included in "16 NATURAL SUNSCREENS OUR EDITORS LOVE" 8,777,850
Sephora
$87,778.50
(based on $10.00 CPM)
April 10
Farmacy and Honey Potion in "2017 CEW Beauty Insider Finalists Announced"
n/a
46,481
39
Press Status – April 2017 Confirmed/Published OUTLET
ca.hellomagazine.com
COUNTRY
Canada
DATE
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
ARTICLE DESCRIPTION
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
April 11
Eye Dew featured in "Natural beauty products you need to add to your beauty bag"
414,000
Farmacybeauty.com
n/a
4,712,841
n/a
totalbeauty.com
April 12
Honey Potion deemed editor's pick in the 8TH ANNUAL TOTALBEAUTY AWARDS
thestripe.com
April 13
Lip Bloom included in "RECENT BEAUTY OBSESSIONS."
60,000
Sephora
n/a
April 13
Green Screen SPF 30 in "The Best Sunscreens For Girls Who Hate Sunscreen"
1,247,570
Sephora
n/a
Sephora
n/a
thezoereport.com
galoremag.com
April 14
Green Screen SPF 30 in "THIS COACHELLA BEAUTY SURVIVAL PACK HAS ALL YOU NEED FOR FESTIVAL SEASON" 1,700,000
cheatsheet.com
April 15
Farmacy in "7 New Skin Care Brands You Need to Know"
10,187,182
n/a
April 17
Green Clean mentioned in "MY 2017 SEPHORA VIB SALE RECOMMENDATIONS: SKINCARE"
Sephora
n/a
alittlebitetc.com
40
Press Status – April 2017 Confirmed/Published OUTLET
COUNTRY
DATE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
ARTICLE DESCRIPTION
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
thezoereport.com
April 19
Green Screen SPF 30 in "This Is What Really Happens When You Leave Makeup In The Car"
thestripe.com
April 20
Lip Bloom in "EARTH DAY BEAUTY PICKS."
60,000
Sephora
n/a
April 20
Farmacy in "BEST NATURAL/ CLEAN SKINCARE LINES AT SEPHORA"
37,302
Sephora
n/a
April 20
Green Clean in "6 Solid Oil Cleansers That Remove Makeup With Minimal Effort"
4,762,587
Sephora
$238,129.35
(based on $50.00 CPM)
Sephora
$113,953.86
(based on $12.14 CPM)
oliveandivy.com
instyle.com
Canada
1,247,570
Sephora
n/a
cosmopolitan.com
April 20
Green Screen SPF 30 included in "17 Face Sunscreens That Will Leave You With a Clearer Complexion" 9,386,644
poshbeautyblog.com
April 20
Skin Dew and Green Screen SPF 30 in "Earth Day Beauty Guide"
Farmacybeauty.com
n/a
April 21
Green Clean included in "9 Cleansing Balms That Take Off the Entire Day" 4,712,841
Sephora
n/a
totalbeauty.com
41
Press Status – April 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
ravishly.com
April 21
Green Screen SPF 30 in "Celebrate Earth Day Year-Round With These Eco-Friendly Beauty Products" 151,700
seewantwear.com
April 21
Honey Potion in "SEPHORA VIB SALE PICKS"
n/a
Sephora
n/a
April 21
Honey Potion in "12 Face Masks That'll Rehydrate & Detox Your Skin After A Music Festival"
16,374,726
Sephora
n/a
April 22
Farmacy (Green Screen SPF 30, Green Clean, Hydrating Coconut Gel Masks and Honey Savior) included in "For Earth Day: 5 Green Beauty Brands I’m Loving Right Now" 2,000
Sephora
n/a
April 24
Green Clean featured in "15 makeup removers that beauty editors swear by"
23,922,344
Sephora
$837,282.04
(based on $35.00 CPM)
April 24
Honey Potion in "Skin Detoxing with Farmacy Beauty Honey Potion Face Mask"
n/a
Sephora
n/a
April 24
Farmacy mentioned in "Sephora to Roll Out Another 70 J.C. Penney-based Locations"
1,100,000
Sephora
n/a
bustle.com
mytwopence.com
today.com
catsdailyliving.com
wwd.com
Farmacybeauty.com
n/a
42
Press Status – April 2017 Confirmed/Published OUTLET
mr-mag.com
COUNTRY
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
April 24
Farmacy mentioned in "JCPENNEY TO OPEN 70 NEW SEPHORA STORES"
49,620
Sephora
n/a
39,810
Sephora
n/a
n/a
CultBeauty.co.uk
n/a
mynewestaddiction.com
April 24
New Day in "THE BEST EXFOLIATES FOR THE FACE, BODY, FEET, & SCALP"
vogue.co.uk
UK
April 25
Hydrating Coconut Gel Mask in "Eight Great Sheet Masks"
April 26
Green Screen SPF 30 in "We Reviewed the 12 Best Sunscreens for Summer 2017" 3,513,535
Sephora
n/a
16,269,289
Sephora
$244,039.34
(based on $15.00 CPM)
n/a
Sephora, Farmacybeauty.com n/a
Sephora
allure.com
refinery29.com
April 28
Honey Potion in "6 Beauty Products With Secret Features You Need To Know About"
seewantwear.com
April 28
Farmacy brand write-up
galoremag.com
April 28
New Day in "THE TRUTH ABOUT 14 ONLINE ACNE TIPS" 1,700,000
n/a
43
Press Status – April 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
entrepreneur.com
April 28
msn.com
April 28
Hydrating Coconut Gel Mask Clear Day in "Thoughtful, Rejuvenating and Delicious Gift Ideas for Mompreneurs" Hydrating Coconut Gel Mask Clear Day in "Thoughtful, Rejuvenating and Delicious Gift Ideas for Mompreneurs"
greenwichtime.com
stamfordadvocate.com
ctpost.com
thehour.com
allure.com
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
16,251,635
Farmacybeauty.com, Sephora.com
$650,065.40
(based on $40.00 CPM)
10,034,422
Farmacybeauty.com, Sephora.com
$5,000.00
April 29
Hydrating Coconut Gel Mask Clear Day in "Thoughtful, Rejuvenating and Delicious Gift Ideas for Mompreneurs"
381,300
Farmacybeauty.com, Sephora.com
$5,719.50
(based on $15.00 CPM)
April 29
Hydrating Coconut Gel Mask Clear Day in "Thoughtful, Rejuvenating and Delicious Gift Ideas for Mompreneurs"
471,200
Farmacybeauty.com, Sephora.com
n/a
April 29
Hydrating Coconut Gel Mask Clear Day in "Thoughtful, Rejuvenating and Delicious Gift Ideas for Mompreneurs"
1,100,000
Farmacybeauty.com, Sephora.com
n/a
April 29
Hydrating Coconut Gel Mask Clear Day in "Thoughtful, Rejuvenating and Delicious Gift Ideas for Mompreneurs"
160,000
Farmacybeauty.com, Sephora.com
$3,200.00
(based on $20.00 CPM)
April 30
Hydrating Coconut Gel Mask in "10 Editors Share Their Nighttime Skin-Care Routines" 3,513,535
Farmacybeauty.com
n/a
44
Press Status – April 2017 Confirmed/Published OUTLET
COUNTRY
DATE
ARTICLE DESCRIPTION
AD VALUE
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
Perfumer & Flavorist
April
Farmacy and Green Clean featured in "Forward Thinking: By Nature" 2,685
Sheridan Road
April
Skin Dew in "SPRING SKIN SAVERS"
55,000
Farmacybeauty.com
n/a
Vogue UK
UK
May
Sleep Tight in "Keep It Real"
n/a
Cult Beauty
n/a
May
Green Clean on Julee Wilson's "DOPE STUFF ON MY DESK" page
1,061,622
Farmacybeauty.com
$126,100.00
Essence
$3,300.00
TOTAL CONFIRMED PLACEMENTS
241,877,708
$2,832,757.39
45
Digital Marketing Overview Farmacy April Report Highlights Total sales on FarmacyBeauty.com were $29,800 for the month. The three highest sales drivers were organic search, paid search and Farmacy email newsletters. The average order value jumped to $73.82 from $61.56 in April, and the top selling products by sales $ are Green Clean, Honey Potion, Renewing Anti-Aging Kit, Sleep Tight and Perennial Picks. Google AdWords campaigns generated $9.084 in sales with a conversion rate of 2.37%. Overall traffic was slightly lower than March, but this was compensated by the larger order values. New York, Los Angeles, Winchester, Phoenix, San Diego and Pasadena were the cities with the highest sales for the month. Farmacy Facebook posts reached 100,039 consumers in April. Traffic referred from Facebook had a 2.05% ecommerce conversion rate. The Instagram follower count continued to grow consistently and quickly, adding another 3,000 new followers in the month putting us at nearly 21K.
46
Sales Report 2016/17
$47,920 $40,324 $36,629 $30,129 $29,300 $29,810 $20,868
$14,452
$3,016
$12,465
$15,176
$17,175
$5,369
47
Sales & Conversions Average order value jumped to $73.82 from $61.56 in March
Channel Grouping
Sessions
New Users
Bounce Rate
Pages
DuraFon
Conversion Rate
TransacFons
Revenue
Average Order
Organic Search
8,705
5,919
45.39%
3.38
160.88
1.33%
116
$9,016.79
$77.73
Paid Search
5,322
3,521
47.59%
3.36
145.21
2.37%
126
$9,084.62
$72.10
Direct
3,223
2,364
53.61%
2.86
125.19
1.77%
57
$4,639.93
$81.40
Social
1,071
872
41.92%
2.99
108.47
0.65%
7
$492.00
$70.29
964
247
46.37%
4.23
176.63
8.20%
79
$5,197.61
$65.79
Display
732
536
36.07%
2.30
85.63
0.14%
1
$67.15
$67.15
Referral
702
409
51.42%
3.33
194.16
2.42%
17
$1,283.65
$75.51
(Other)
17
13
47.06%
4.82
136.76
5.88%
1
$40.80
$40.80
20,736
13,881
46.98%
3.28
147.78
1.95%
404 $29,822.55
$73.82
48
Adwords and Shopping Campaigns Strong ROI with Adwords and Shopping campaigns, despite competitive environment
Clicks 4,402
Cost
CPC
$2,784.89
Sessions
$0.63
5,322
Bounce Rate 47.59%
Pages
Conversion
TransacFons
2.37%
126
3.36
Revenue
Average Order
$9,084.62
$72.10
CPT $22.10
TraďŹƒc & Conversion by Device Category Desktop conversion rates continue to outperform the norm. Device
Sessions
Bounce Rate
Pages
DuraFon
TransacFons
Revenue
Conversion
Average Order
mobile
10,239
53.88%
2.73
121.33
132
$8,715.04
1.29%
$66.02
desktop
8,745
39.34%
3.79
172.97
229
$18,353.95
2.62%
$80.15
tablet
1,752
44.75%
3.86
176.65
43
$2,753.56
2.45%
$64.04
20,736
46.98%
3.28
147.78
404
$29,822.55
1.95%
$73.82 49
Sales by Demographic Conversion rates are much higher for consumers 45+, likely because they shop more on desktop vs. mobile
Age
Sessions
% Sessions
Bounce Rate
Pages
DuraFon
TransacFons
Revenue
% Revenue
Conversion %
25-34
5,193
37.16%
46.41%
3.18
149.86
97
6957.31
33.08%
1.87%
18-24
2,994
21.43%
48.26%
3.14
152.59
29
3275.65
15.58%
0.97%
35-44
2,603
18.63%
46.64%
3.42
153.00
54
3455.99
16.43%
2.07%
45-54
1,685
12.06%
42.20%
3.77
164.48
42
2733.71
13.00%
2.49%
55-64
1,007
7.21%
43.99%
3.60
158.41
42
2840.55
13.51%
4.17%
491
3.51%
43.38%
3.87
170.62
22
1767.05
8.40%
4.48%
13,973
100.00%
46.06%
3.34
154.14
286
21030.26
100.00%
2.05%
65+
50
SKU
Sales by Product Green Screen continued to perform very well after launch with 133 units sold, driven by email campaigns. Honey Potion and Renewing Anti-Aging Kit increased over the last month.
Product Name
FA00667
GREEN CLEAN
FA00658
QuanFty Sold
Gross Sales
% sales $
133
$4,522.00
14.11%
HONEY POTION
72
$4,032.00
12.58%
FA60003
RENEWING AnF-Aging Kit
48
$3,168.00
9.88%
FA00618
SLEEP TIGHT
56
$2,688.00
8.39%
FA00629
PERENNIAL PICKS
47
$2,115.00
6.60%
FA00607
CLEAR DAY Coconut Gel Mask Medley
85
$2,040.00
6.36%
FA00620
EYE DEW
51
$1,938.00
6.05%
FA00692
GREEN SCREEN
49
$1,764.00
5.50%
FA00657
HONEY SAVIOR
43
$1,462.00
4.56%
FA00619
INVINCIBLE
21
$1,365.00
4.26%
FA00668
SKIN SAVIOR SET
27
$1,215.00
3.79%
FA00617
RISE N SHINE
21
$840.00
2.62%
FA00615
CLEAR BLOOM
25
$750.00
2.34%
FA00616
NEW DAY
20
$600.00
1.87%
FA00608
NEW DAWN Coconut Gel Mask Medley
18
$432.00
1.35%
FA00602
OIL CONTROL Coconut Gel Mask
17
$408.00
1.27%
FA00626
SKIN DEW
9
$396.00
1.24%
FA00601
SOOTHING Coconut Gel Mask
13
$312.00
0.97%
FA00606
DEEP MOISTURE Coconut Gel Mask
12
$288.00
0.90%
FA00605
FIRMING Coconut Gel Mask
11
$264.00
0.82%
FA00603
ANTI-WRINKLE Coconut Gel Mask
11
$264.00
0.82%
FA00604
BRIGHTENING Coconut Gel Mask
11
$264.00
0.82%
FA00609
STRAWBERRY BASIL LIP BLOOM
13
$214.50
0.67%
FA00614
HONEY GINGER LIP BLOOM
13
$214.50
0.67%
FA00612
APPLE ROSEMARY LIP BLOOM
11
$181.50
0.57%
FA00610
VANILLA MINT LIP BLOOM
7
$115.50
0.36%
FA00611
LAVENDER MINT LIP BLOOM
7
$115.50
0.36%
FA00613
CITRUS LEMONGRASS LIP BLOOM
5
$82.50
0.26%
856
$32,051.00
51
Traffic Report 2016/17 28,162
21,439 18,085
18,891
20,736
16,036 12,880 8,453
13,480 11,472
11,601
13,373
9,134
52
Traffic Summary The skin care and mask category pages saw visitor growth, while Honey Potion continues to perform well. Green Clean shows strong results off its launch
Traffic: Visits: New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate:
20,736 66.79% 33.21% 67,915 3.28 2284 46.98%
Top 5 Pages: • Home Page • Skincare Category Page • Honey Potion • Green Clean • Mask Category Page
Top 5 Landing Pages: • Home Page • Honey Potion • Honey Savior • Green Clean • Skincare Category Page
53
Page
Individual Page TraďŹƒc Home page bounce rate is excellent.
Home Page
Pageviews
Time
Entrances
Bounce Rate
% Exit
13782
63.05
10780
29.08%
30.62%
skin care
7115
33.48
595
62.02%
15.81%
honey poFon
3446
115.38
1393
68.34%
48.40%
green clean
2833
90.37
765
70.89%
40.45%
face mask
2555
43.55
440
67.43%
26.89%
gic set
2414
25.27
72
61.11%
14.79%
about farmacy
2360
111.57
365
60.82%
43.86%
cart
2253
65.23
181
59.02%
23.39%
skin care page 2
2205
25.71
89
75.56%
19.37%
sleep Fght
1984
100.07
467
80.30%
42.04%
honey savior
1866
102.61
824
60.80%
42.07%
new
1664
34.72
68
58.82%
15.99%
lip balm
1660
33.86
87
62.07%
19.10%
green screen
1614
86.38
369
73.44%
37.61%
perennial picks skincare discovery kit
1231
73.29
102
68.63%
22.10%
skin savior gic set
1102
70.54
67
70.15%
20.60%
my account
976
31.74
53
30.19%
10.86%
anF aging kit
924
47.40
31
61.29%
18.29%
eye dew
917
92.02
218
73.39%
36.53%
checkout
898
149.66
47
57.45%
22.49%
skin dew
897
105.26
405
79.26%
54.63%
invincible anF aging serum
871
108.23
104
79.81%
34.21%
rise n shine
737
77.82
160
67.50%
34.19%
contact
710
113.01
51
66.67%
46.90%
clear bloom
665
89.59
163
76.69%
39.85%
67915
64.92
20718
46.98%
30.51%
54
City
Top 25 Cities New York, Los Angeles, Winchester, Phoenix, San Diego and Pasadena were the cities with the highest sales for the month.


Sessions
Bounce Rate
Pages
DuraFon
TransacFons
Revenue
Conversion
New York
1850
47.24%
3.00
148.43
20
3518.20
1.08%
(not set)
547
49.73%
2.86
134.50
32
1943.25
5.85%
Los Angeles
617
52.51%
2.88
123.94
9
761.75
1.46%
Winchester
7
14.29%
7.43
155.71
2
748.00
28.57%
Phoenix
113
42.48%
3.51
161.54
5
402.60
4.42%
San Diego
161
46.58%
3.12
181.84
6
345.73
3.73%
Pasadena
28
42.86%
5.14
174.64
2
345.10
7.14%
178
43.26%
3.63
189.04
6
335.95
3.37%
Morehead
1
0.00%
7.00
623.00
1
320.00
100.00%
Lidle Rock
17
41.18%
3.35
86.88
2
294.00
11.76%
San Jose
101
48.51%
3.48
218.22
4
294.00
3.96%
Englewood
204
52.45%
2.75
293.39
4
292.65
1.96%
Honolulu
56
53.57%
2.89
110.25
2
270.80
3.57%
Riverside
37
27.03%
6.38
341.68
1
265.20
2.70%
Orlando
98
53.06%
3.29
186.60
3
248.80
3.06%
Dallas
228
53.95%
2.68
129.83
5
241.05
2.19%
Atlanta
202
50.50%
3.13
152.14
3
235.50
1.49%
Surprise
10
10.00%
5.70
609.00
2
223.00
20.00%
West Harford
11
18.18%
8.09
248.09
6
211.80
54.55%
3
0.00%
8.67
298.00
1
210.00
33.33%
35
42.86%
4.66
173.63
2
208.25
5.71%
4
50.00%
7.25
207.50
2
203.00
50.00%
Columbus
61
42.62%
4.03
217.61
3
200.80
4.92%
Nashville
80
45.00%
3.61
125.89
4
199.90
5.00%
Naperville
14
50.00%
5.64
211.93
2
195.20
14.29%
Seadle
Shelby BalFmore Bowling Green
55
Email Campaigns
Campaign
15% OFF Email
Subscribers
Open Rate
Opens
Click through %
n/a
n/a
n/a
n/a
Sessions
Pages
Conversion
TransacFons
Revenue
175
6.09
20.00%
35
$2,203.03
Celebrate Spring Email
8243
20.90%
1718
1.90%
74
7.03
21.62%
16
$1,127.70
Earth Day Free Green Clean
8731
19.40%
1690
2.20%
271
4.37
6.27%
17
$1,109.35
Earth Day Green Clean
8711
20.30%
1769
3%
318
2.74
1.89%
6
$366.53
56
Coupon Usage Coupon Usage
Transac/ons
Email Sign Up 15% o
Email Subscribers
Sales Value 174
$11,118
Farmhand40
2
$96
Sparks25
1
$1,350
Greenenvy15
1
$38.25
8,460 7,049
The number of coupons that were redeemed on FarmacyBeauty.com this month.
8,988
7,560
5,517 4,869
1,357
1,699
2,234
2,650
3,107
3,633
4,199
57
Website Top 10 Videos Viewed
58
Website Video Views Display Advertising Campaign April Display Campaign Impressions Clicks Landing Page Visits Conversions Revenue Average Order
Stats 403,148 788 6,063 101 $7,088,25 $70,16
Video
Plays
Pageviews
% Views
Green Clean TesFmonial by Anita
357
2833
12.60%
Farmacy Brand Video
302
2360
12.80%
Green Clean TesFmonial by Tiffany
236
2833
8.33%
Demo: Honey PoFon
228
3446
6.62%
HydraFng Coconut Gel Masks
170
504
33.73%
Sleep Tight Video
157
1984
7.91%
Farmacy Echinacea GreenEnvy Honey
142
3446
4.12%
Demo: Honey Savior
134
1866
7.18%
Sleep Tight TesFmonial Jasmine Rossol
126
1984
6.35%
Invincible Serum Video
122
871
14.01%
Honey PoFon TesFmonial by Amanda
111
3446
3.22%
Perennial Picks TesFmonial by Anita
99
1231
8.04%
Demo: Sleep Tight
93
1984
4.69%
HydraFng Coconut Gel Mask TesFmonial by Kaily
92
504
18.25%
Honey PoFon TesFmonial by Njeri Harris
87
3446
2.52%
Honey PoFon TesFmonial by Beauty by Jellybean
86
3446
2.50%
Clear Bloom Video
84
665
12.63%
New Day
77
586
13.14%
Sleep Tight TesFmonial by Kaily
72
1984
3.63%
Rise 'N Shine TesFmonial by Jess
70
737
9.50%
Demo: Eye Dew
65
917
7.09%
Eye Dew TesFmonial by Tiffany
65
917
7.09%
Farmacy Skin Savior Gic Set
63
1102
5.72%
Kaily - Invincible
62
871
7.12%
Sleep Tight TesFmonial by Melissa
62
1984
3.13%
59
YouTube Channel 79 Videos 193 Subscribers
 11,325 Video Views
60
Sephora uploaded one of our #BFF Beauty videos about Eye Dew to their YouTube channel, viewable to their 797K subscribers. Includes
 a link to shop Eye Dew at Sephora.com. To date, it has over 5,000 views.
61
Sleep Tight was featured in a summer beauty routine video by YouTube user Jasmine Rossol, who we provided product to. So far, this video has over 1 million views and includes a product link to our website in the video description. URL: https://youtu.be/44Y0l_0epow?t=287
62
Facebook Page Reach Overall Page Reach From January 2016 – April 2017 Month
Organic Reach
Paid Reach
Total Reach
Total Reac/ons, Comments & Shares
New Likes
# of Posts
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
October
14,555
75,645
90.200
249
1,353
31
November
23,238
152,295
175,533
320
2,497
32
December
29,890
154,737
184,627
486
3,096
40
January
46,324
204,739
251,063
466
2,169
64
February
34,235
250,374
284,609
204
2,013
55
March
33,428
74,352
107,780
143
1,316
49
April
34,694
35,647
70,341
235
1,649
38
July
63
April Facebook Posts 38 Facebook Posts 2,758 Engaged Users 34,694 Organic Reach 35,647 Paid Reach 70,341 Total Reach 54,562 Organic Impressions 45,477 Paid Impressions 100,039 Total Impressions Facebook TraďŹƒc Conversions: 195 Sessions 151 New Users 2.05% Ecommerce Conversion Rate 4 Transactions $379.85 Revenue
64
April Facebook Promotions Farmacy’s paid posts in April enjoyed an average reach of 2,415 viewers while the brand’s average organic reach per post was 861.
Boosted posts and promoted ads on Facebook throughout the month resulted in: 829 Post Likes 13 Comments 66 Shares 285 Photo/Link Clicks 65
Instagram Account Growth Increase of Followers From March 2016 - April 2017 20,827 17,880 14,950 13,008 8,818 4,576
5,002
5,446
5,813
6,172
6,836
9,754
10,924
7,454
66
April Instagram Posts 20,827 Followers (+16% from LM) 45 Instagram Posts
 17,897 Likes 275,316 Impressions* 209,709 Reach** 995 Comments Instagram TraďŹƒc Conversions: 688 Sessions 583 New Users 0.44% Ecommerce Conversion Rate 3 Transactions $112.15 Revenue
*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts
67
April Instagram Highlights This month, we introduced color themes into the feed and started to implement our revised social content strategy + calendar. We centered two weeks in April in celebration/anticipation of Earth Day, giving us a chance to emphasize the eco-friendliness of our products, as well as the brand’s strong ties to nature. We also had Mark do an Instagram story during his time in the UK, which saw a lot of engagement and views from fans.
68
April Instagram Top Performing Posts
824 Likes 46 Comments
619 Likes 13 Comments
622 Likes 40 Comments
7,870 Impressions 6,447 Reach
7,647 Impressions 6,051 Reach
10,364 Impressions 8,082 Reach
This month saw our best performing post to date as well as all four posts above being in our Top 6 best posts of all time!
619 Likes 16 Comments 7,491 Impressions 6,020 Reach
*Data as of 5/2/17
69