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DESIGNER AS AUTHOR VISC 402 | FALL 2012 PATRICK DOOLEY THE GRAPHIC IMPERATIVE PROCESS WORK VORANOUTH SUPADULYA


01 // RESEARCH MATERIALS


01. RESEARCH MATERIALS PHASE ONE

ASSIGNMENT

“The poster is the prime field for experiementing with visual language. It is the scene of changing ideas and aesthetics, of cultural, social, and political events.” —Pierre Bernard, French Designer | Grapus Our first project of the semester will be to create a pair of advocacy posters. Possible themes for the project include dissent, liberation, racism, sexism, human rights, civil rights, environmental and health concerns, AIDS, war, literacy, and tolerance. Among our research resources is an on-line exhibition The Graphic Imperative: International Posters for Peace, Social Justice, and the Environment,1965-2005 (www.thegraphicimperative.org). The Graphic Imperative is a select retrospective of forty years of international sociopolitical posters. The III posters in the exhibition emphasize the issues of our turbulent times and endeavor to show the social, political, and aesthetic concerns of many cultures and divergent political realities. Our project includes a pair of advocacy posters—one focusing on using type and image and the other focusing on using type as image. You will be able to chose 1) the actual advocacy group that would sponsor the message 2) the specific issue/message of the poster 3) the targeted audience that the poster seeks to address and 4) propose the remedy or action for the specific issue/problem.


01

ESSAY ANALYSIS

STEVEN HELLER Advocacy posters enlighten and inspire us by shedding light on different issues. It may not solve all of our problems, but provides us with a way to defend our beliefs and spread awareness. Posters are historical records, where its greatness still propagates the message long after its been posted. A well-designed poster doesn’t need to be aesthetically pleasing to be effective. Un-designed posters are often made in the heat of the moment to elicit reactions. Too much design can ruin a poster’s message. The poster should have a balance of aesthetics and expressions. Posters are still viable as they are not easy to overlook and seem more official when printed out.

REACTION Heller leans toward the power printed posters have standing alone than integrating the Internet with the poster. I agree that printed material is more demanding than material in websites, however together it could be stronger. He provides insightful points on why posters should not be tossed. I agree that a well-designed poster doesn’t have to be aesthetically pleasing and should shy away from hackneyed icons. However, I am on the edge of my seat when I hear of un-designed posters, but I can see how it can work. If a poster is un-designed, it may be all over the place, but can also be a happy accident. Posters don’t always follow rules, but a key rule is to relay the message. Therefore, Heller hit home as he emphasizes that the message is the most important.


01. RESEARCH MATERIALS PHASE ONE

CAROL A. WELLS Political posters inspire action and educate those who read it. Posters are used internationally, but have now become more localized and less visible. The main question Wells brings up is, “Will the Internet replace the protest poster?� Posters have trouble gaining attention as it competes with other posters in its area. However, posters will not be retreating from the world anytime soon for many reasons. For one, not everyone has access to the Internet or a computer. Issue specific websites attract mainly those who are already looking for them, and unlike a poster, a website is rarely stumbled upon. Posters are oftentimes more affordable than using the Internet. Furthermore, Wells integrates the idea of using the poster and the Internet to ground the poster’s cause. With the help of the Internet, posters can be downloaded or forwarded to whomever. The poster will provide the striking statement and the Internet will allow people to feel more active by being able to connect, contribute, learn more, and join the cause.

REACTION As designers who use technology on a daily basis, we cannot ignore the growth of the Internet today. Posters are tactile and more striking when placed into an environment because it is unexpected. This will allow the posters to be more memorable and striking. When integrating the Internet and posters, people feel they are doing more because they have more options for the cause. I agree that the Internet will allow people to share information easily and connect internationally or even within their own community. Both poster and Internet compliment each other as one has what the other does not.


01. RESEARCH MATERIALS PHASE ONE

02

POSTER ANALYSIS

DREWINSKI, LEX HUNGER CATEGORY: ENVIRONMENTAL Drewinski’s poster successfully portrays the relationship of hunger, poverty, and obesity. The image is similar to a puzzle piece, where one person is missing a stomach and the other has enough to fill the void for both. The icon is symbolic in its use of negative space and simplicity. The person on the left is looking downwards possibly looking at the stomach of the other person. The figures are black silhouettes on a teal background. The typography is in white upper-case letters spelling “Hunger,” however each letter is spread out in order for the brain to put the pieces together.

HERNANDEZ, ESTER SUN MAD II CATEGORY: ENVIRONMENTAL Hernandez’ poster captures attention because people may already be familiar with the Sun-Maid brand of raisins. He raised the awareness on the pesticides that had contaminated the water in his hometown, Dinuba, California, for 25 to 30 years. He puts a spin on the branding and portrays the truth. The pivotal Mexican calavera is dressed up to be similar to the model on the Sun-Maid raisin box. He did not spend much thought on the typography. Changes were made from Sun-Maid to Sun Mad, however I don’t really understand the meaning. The icon drives the poster to success rather than the type, but without the type the message wouldn’t be clear.


02

POSTER ANALYSIS

BIELENBERG, JOHN AIGA LITERACY CAMPAIGN CATEGORY: ENVIRONMENTAL Bielenberg’s advocacy poster is successful because the image speaks for itself. It is complex and has no typography or extra words to explain it, therefore making it understandable to people of different languages. The child and television are viewed from the side, which may draw attention because of the composition created. The poster promotes literacy as a child reads a book instead of watching the television. The bright yellow background allows the photography to stand out, however it does not impede on it or make the photo flat because of the shadows that the television creates. The color also forces the eye to move around the composition as it is hard to rest the eyes on a bright color.

VARIS, KYOSTI YOUR LIFEMETER CATEGORY: ENVIRONMENTAL Varis’ poster is successful because it connects the cigarette to the length of your life. The longer you smoke, the more years you could possibly take off. The poster does not have many colors; the only smudge of color is orange, which appears in the burnt area of the cigarette. The poster simply says “Your Lifemeter” at the top and forces you to read downwards. The lighting of both sides of the cigarette is kind of odd, and gives the mood of the seriousness and realism of the situation. What caught my attention was the amount of ash that was left because usually it is tapped away.


01. RESEARCH MATERIALS PHASE ONE

UNGERER, TOMI BLACK POWER, WHITE POWER CATEGORY: SOCIAL JUSTICE Ungerer’s poster is successful because the spotlight is on the tension between two groups that is tearing the US apart. The poster does not seem to have a right side up because it depends on perspective. The hand-drawn quality of the poster makes the message personal. The typography is all-caps, which screams out for attention. Both ‘Black Power’ and ‘White Power’ are enclosed in a black border with no margins, which further illustrates the lust for power of both groups. The icon of a man eating the other reminds us that hating each other will not solve anything.

FALDIN, ALEXANDER ANTI-SMOKING CATEGORY: ENVIRONMENTAL Faldin’s poster is very strong as it’s own graphic. The image is disturbing, disgusting, and would turn a lot of heads. The teeth are shown as cigarettes that are burnt almost to the ends. Without any words people can already tell the campaign is for anti-smoking. The small bit of type on the cigarette points to the brand “Marlbolo.” The female has red lipstick on, possibly to reflect the main color of the brand. The lipstick shows that she cares about the way she looks, but damages herself by smoking. The poster addresses the negative effects of smoking and also targets the smoking company.


01. RESEARCH MATERIALS PHASE TWO

01

ISSUE

OVERVIEW OF THE ORGANIZATION

SAVING THE ARCTIC In the past 30 years, the Arctic has lost 35% of its sea ice. As the ice melts, companies are moving forward to exploit natural resources and potentially harm the already endangered environment. The United States rely heavily on fossil fuels, which are un-renewable. Offshore drilling operations are known to produce various forms of pollution that are detrimental to our environment. This is a serious environmental problem because it directly impacts our marine life, other wild life, and our own lives. The amount of oil drilled from the Arctic would only fuel America for about three years. Drilling oil and spilling it could jeopardize the economy and lose jobs, tourism, disrupt the fishing industry.


ADVOCACY GROUP VISION

GREENPEACE

Greenpeace defends in its statutes direct action and pacific resistance against all types of actions that can harm the environment, natural resources and human rights. Their goal is to expose environmental criminals, and to challenge government and corporations when they fail to live up to their mandate to safeguard our environment and our future.

MISSION STATEMENT

Greenpeace is the leading independent campaigning organization that uses peaceful protest and creative communication to expose global environmental problems and to promote solutions that are essential to a green and peaceful future.

WHAT THEY DO

Greenpeace 'bears witness' to environmental destruction in a peaceful, non-violent manner. They use non-violent confrontation to raise the level and quality of public debate. In exposing threats to the environment and finding solutions they have no permanent allies or adversaries. Greenpeace ensures our financial independence from political or commercial interests. They also seek solutions to environmental dilemmas and promote open, informed debate about society's environmental choices.


01. RESEARCH MATERIALS PHASE TWO

HISTORY

In 1971, a small team of activists believed a few individuals could make a difference. With this conviction in mind, the founders of Greenpeace set sail in a small boat for the island of Amchitka in the Arctic ocean to stop the testing of a nuclear bomb. This bomb would devastate the last refuge for 3,000 endangered sea otters and homes to other wildlife. Although their boat was intercepted before it got to Amchitka, the journey sparked public interest. The U.S. still detonated the bomb, but nuclear testing ended that same year on the island of Amchitka. Greenpeace has no single founder, and the name, idea, spirit, tactics, and internationalism of the organization all can be said to have separate lineages. Irving Stowe, one of the co-founders of Greenpeace didn’t know it at the time, but the trip to Amchitka would become an international movement to change the world. To this day, Greenpeace believes that ordinary people can make an impact to protect the environment. Greenpeace strongly relies on non-violence, confrontation, and donations.


02

AREAS OF ADVOCACY

GENERAL HEADING

ENVIRONMENTAL

ADVOCACY GROUP

GREENPEACE

PROBLEM

Offshore drilling harms the oceans. A new Arctic oil rush is starting. Shell, BP, Exxon, Gazprom, Rosneft and others want to risk a devastating Arctic oil spill for only three years’ worth of oil. Previously classified government documents say dealing with oil spills in the freezing waters is “almost impossible” and inevitable mistakes would shatter the fragile Arctic environment. To drill in the Arctic, oil companies have to drag icebergs out the way of their rigs and use giant hoses to melt floating ice with warm water. A catastrophic oil spill is just a matter of time.

SOLUTION

Ban oil drilling in Arctic waters. That is why Greenpeace is taking your name and millions of others to the North Pole with a Flag for the Future designed by the youth of the world. But the flag is only a symbol. They’ll be taking your voice to every political leader in the world to ask them where they stand on the Arctic. One by one, as the movement gathers momentum, they’ll turn towards the United Nations to demand a global deal to protect the Arctic.

ACTION

PROBLEM

Sign petition, Learn more, Spread awareness, Donate

Our oceans are polluted by pesticides and nutrients from agriculture, sewage, industrial discharges, urban and industrial run-off, accidents, spillage, explosions, sea dumping operations, mining, waste heat sources, and radioactive discharges.

SOLUTION

Recycle, reduce, reuse. Every time you purchase or find a plastic six-pack holder, be sure to cut each ring and properly dispose of it. In the ocean, these rings expand and can ensnare or choke wildlife.

ACTION

Sign petition, Donate, Learn more, Spread awareness


01. RESEARCH MATERIALS PHASE TWO

PROBLEM

Bycatch is the unintended catch of commercial fishing activities that often result in huge amounts of fish and other ocean life being thrown back, dead or dying.

SOLUTION

Control fishing. This will be best achieved through the creation of marine reserves, areas where NO fishing is allowed. Discontinue the use of particularly damaging fishing methods.

ACTION PROBLEM

Sign petition, Donate, Learn more

Massive numbers of fish are being snatched out of the water by high-tech factory fishing trawlers. Entire populations of fish are being targeted and destroyed, disrupting the food chain from top to bottom. Long-term costs of overfishing can also include social dislocation due to loss of jobs, lost biological diversity and ecosystem collapse.

SOLUTION ACTION PROBLEM

Control fishing. Identify and take action to prevent overfishing. Sign petition, Donate, Learn more

For years nuclear plants have been leaking radioactive waste from underground pipes and radioactive waste pools into the ground water at sites across the nation. The continued greenwashing of nuclear power from industry-backed lobbyists diverts investments away from clean, renewable sources of energy.

SOLUTION

Fight the expansion of nuclear power and instead push for clean, renewable sources of energy. Debunk the myth that nuclear provides a “green� source of electricity. Expose the abysmal economics of new nuclear power. Advocate for the permanent closure of the old, leaky Vermont Yankee nuclear power plant in 2012.

ACTION REFERENCES

Sign petition, Write a letter, Donate http://savethearctic.org/en http://greenpeaceblogs.com/2012/08/27/arctic-sea-ice-levels-hit-record-low/#more-9750 http://www.beachapedia.org/Offshore_Oil_Drilling http://www.buzzle.com/articles/pros-and-cons-of-offshore-drilling.html


03

TARGET DEMOGRAPHIC Environmentally-conscious individual who wants to make a difference in our ecological downfall, but unsure on how to act. A person who is aware of the issues at hand, but does not directly feel affected. A college or graduate in his 20s or 30s of any gender with a middle class income. I plan to build awareness of the problem that is closer to home than we think with simple solutions even for a college student.


01. RESEARCH MATERIALS PHASE TWO

04

AUDIENCE PROFILE Aurora grew up in Kansas City, Missouri. She is 22 years old and attends the University of Kansas with a major in Journalism and a minor in Political Science. She enjoys vintage shopping, but she also spends her time at H&M, Forever 21, and American Eagle. Last summer she went on a vacation with her family to Colorado to ski. She loves playing sports, even though she believes she may not be the best. In her free time, she enjoys cooking, being outdoors, watching movies, reading, playing sports, and hanging out with friends. Her favorite magazines are Cosomopolitan, Wired, Nylon, Vogue, and Marie Claire. Some of her favorite movies include Eternal Sunshine of the Spotless Mind, Harry Potter series, and The Girl with the Dragon Tattoo. She is open to all sorts of music, but her most played are Indie and Jazz/Lounge.


05

VISUAL AUDIT


01. RESEARCH MATERIALS PHASE TWO

05


01

CONCEPT STATEMENT As the Arctic sea ice cover continues to melt, the exploit of fossil fuels are being coveted by the insatiable needs of largeÂŹ corporations despite the likelihood of another catastrophic oil spill. This is a serious environmental problem because it directly impacts our marine life, our environment, and our own lives. By banning the oil rush in the pristine ecosystem of the Arctic, we diminish risks and support clean energy. This poster targets college students ages 20-30 and urges them to join Greenpeace in preventing unnecessary damages and long-lasting negative effects from oil drilling in the Arctic by going to www.savethearctic.org to support, donate, or spread awareness.


01. RESEARCH MATERIALS PHASE THREE

02

TO SUGGEST Unnecessary

Appreciation

Voice

Consequence

Significance

Duty

Responsibility

Alarm

Demand

Shock

Concern

Resolution

Awareness

Anger

Blame

Influence

Global

Obligation

Education

Change

Optimism

Shame

Revolution

Security

Hope

Power

Agreement

Prevention

Protection

Risk

Responsibility:

a particular burden of obligation upon an individual; the ability

or authority to act or decide on one's own, without supervision

Concern:

a matter that engages a person's attention, interest, or care, or

that affects a person's welfare or happiness

Risk:

exposure to the chance of injury or loss; to venture upon; take or

run the chance of

Influence:

the capacity or power of persons or things to be a compelling

force on the actions, behavior, opinions, etc., of others

Awareness:

to have full consciousness of something; having or showing

realization, perception, or knowledge


03

POSTER TEXT Headline > Statement of problem > Solution > Direct Action

HEADLINE

Fueling Greed

PROBLEM

Each year, about 880,000 gallons of oil are sent to the ocean from U.S. drilling operations and now we are looking to devastate the oceans of the untouched Arctic for oil that will last only three years.

SOLUTION ACTION

You can make a difference in protecting the Arctic by declaring it a global sanctuary. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

Where will we go now? (Animals)

PROBLEM

Each year, about 880,000 gallons of oil are sent to the ocean from U.S. drilling operations. This year, we are looking to further melt away the Arctic sea ice cover to retrieve three years worth of oil and potentially destroying the untouched ecosystem all together.

SOLUTION

ACTION

In order to prevent this completely, help Greenpeace ban oil drilling in the Arctic to prevent another catastrophic oil spill and to delay the process of global warming. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

The Ice is Melting

PROBLEM

Large oil companies are planning to drill for oil in the Arctic, but to get to the oil the ice must be melted. Right now the Arctic sea ice extent is melting at the rate of about 29,000 square miles a day. That’s equivalent to an area of South Carolina every 24 hours.

SOLUTION ACTION

Speak out by helping Greenpeace ban oil drilling in the Arctic. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.


01. RESEARCH MATERIALS PHASE THREE

HEADLINE

Surrounded by Darkness

PROBLEM

Every year, about 880,000 gallons of oil are sent to the ocean from U.S. drilling operations and now we are looking to devastate the oceans of the untouched Arctic for oil that will last only three years.

SOLUTION ACTION

However, this can easily be prevented by completely banning oil drilling in the Arctic. We cannot afford another catastrophic oil spill. Take a stand and declare the Arctic as a global sanctuary and have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

We can’t drill our way out of this one.

PROBLEM

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

SOLUTION ACTION

In order to prevent unnecessary waste, help Greenpeace ban oil drilling in the Arctic and declare it a global sanctuary. Act now to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

Extinction of Endangered Species? We don’t care.

PROBLEM

A single oil well discharges around 1,500 – 2,000 tons of waste material.. not that it is a big deal to the endangered animals who can only survive in the Arctic.

SOLUTION

Speak out by helping Greenpeace ban oil drilling in the Arctic. Do it for ourselves and the animals.

ACTION

Have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

Problems don’t always disappear.

PROBLEM

Every three to four years, a spill of at least 10,000 barrels is expected to occur. Oil spills affect the world and have lasting effects of several years.

SOLUTION ACTION

Speak out by helping Greenpeace ban oil drilling in the Arctic. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.


HEADLINE

If only we could fly away (animals)

PROBLEM

Each year, about 880,000 gallons of oil are sent to the ocean from U.S. drilling operations and now we are looking to devastate the oceans of the untouched Arctic for oil that will last only three years.

SOLUTION ACTION

You can make a difference in protecting the Arctic by declaring it a global sanctuary. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

What if we breathed water?

PROBLEM

Each year, about 880,000 gallons of oil are sent to the ocean from U.S. drilling operations. This year, we are looking to further melt away the Arctic sea ice cover to retrieve three years worth of oil and potentially destroying the untouched ecosystem all together.

SOLUTION

ACTION

In order to prevent this completely, help Greenpeace ban oil drilling in the Arctic to prevent another catastrophic oil spill and to delay the process of global warming. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.

HEADLINE

Black Snow?

PROBLEM

Large oil companies are planning to drill for oil in the Arctic, but to get to the oil the ice must be melted. Right now the Arctic sea ice extent is melting at the rate of about 29,000 square miles a day. That’s equivalent to an area of South Carolina every 24 hours.

SOLUTION ACTION

Speak out by helping Greenpeace ban oil drilling in the Arctic. Let’s make history and declare it to have your name planted on a Flag for the Future by signing the petition at savethearctic.org.


01. RESEARCH MATERIALS PHASE THREE

04

MOODBOARD


//8.23

//8.28

DISCUSSION OF ESSAY ANALYSIS

PERSUASION APPROACHES

Wells

Positive

• Poster comes to the viewer

• Gives hope and encouragement

• Reach those with limited internet access

• Participating in a social good

• Print <-->Internet

• Joining a larger group

• Element of surprise

• Solving a problem

• Historical document

• Group of individuals with similar beliefs

• Low cost

• Making a unifying choice

• Go in a public space

• Finding safety in numbers

• Tactile/physical Negative Heller

• Depicting the cost of inaction?

• Simply/ugly can be effective

• Placing fault on individual

• Over design can lose message

• Shock/Shame-factor

• Passionate/startling • Overly clever

Both approaches have the same basic outline

• Historical and collectible

of problem> solution> action.

• Timeless • Kind of a document • Raise/answer questions • evoke emotion


01. RESEARCH MATERIALS CLASS NOTES

//9.04

//8.30 Originally I had planned on using

• Make sure headline is there

OCEANA as my advocacy group, however

• Fix images

I soon realized that my concept was too

• Maybe add a large question mark as the image

broad. The class helped me figure out how I

• Try an ice & water color palettes

could narrow my problem down.

• Try to stray away from 'cute'

I thought of different issues to tackle:

NARROWING MY CONCEPT

• Banning oil drilling (keeping the same

• Make it specific to an area

issue but narrowing it down)

• Focus on target audience

• Recycling

• Realistic call to action

• Feeding the hungry

PROBLEM: • Banning oil

Eventually I ended up choosing Greenpeace

• Banning oil from a specific place

and its initiative to tackle large company's

• Finding new resources

lust for oil drilling in the Arctic.

• Death of marine life • Effects on human beings

My group loved my moodboard, which

SOLUTION:

helped me gain more confidence in

• Alternative resources

designing in an illustrative style.

• Spread awareness • Declare a sanctuary ACTION: • Petition • Donate


//9.06

//9.13

FEEDBACK FOR TYPE & IMAGE:

TYPE & IMAGE:

• Work on choosing different typefaces to

• Try watercoloring the animals

represent the issue of the poster • Cute vs. Sophistication

• Find a better way to mix the type with the image to make it cohesive

• Differentiate the water and the oil

• Try adding texture

• Make sure the message is clear

• Put text near oil drill platform

• Play around with hierarchy • Simplicity can go a long way • Variation in background • Think of the size mentally • Does the cartoon help? How much? • Whimsical? • TYPE AS IMAGE • What is the main quality of your appeal? • Show typographic picture • Word: Extinction


01. RESEARCH MATERIALS CLASS NOTES

//9.25

//9.20 GROUP CRIT.

• Make REFINEMENTS!

• Dripping gets to the subject quicker • Watercolor everything

TYPE & IMAGE:

• Read lines signify where we can go;

• Make stars look less like an accident

different directions

• Leave text simple, no shadows • Keep texture in "Where will we go now?"

TYPE AS IMAGE:

• Take out dead fish

• Add more ink so it has a place to sit

• Move Greenpeace up on the poster

• Text on black

• Add more fish

• Medium tone may make it feel better • Give more top and bottom

TYPE AS IMAGE:

• Creating more surround

• Run text as a band on the bottom

• Medium tones

• Alignments • Change color of Greenpeace to light blue • Take blue out of oil


02 // DESIGN DEVELOPMENT


A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants Y from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY. You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org Let’s make history. Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

We can’t drill our way out of this one A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


02. DESIGN DEVELOPMENT TYPE AND IMAGE

WHO CARES ABOUT EXTINCTION.

Who Cares

about

Extinction

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it. YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

Let’s make history.

Sign the petition at savethearctic.org .

Sign the petition at savethearctic.org

Where will we go now? A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Who Cares

about

Extinction A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

Sign the petition at savethearctic.org Let’s make history. Sign the petition at savethearctic.org


WHO CARES ABOUT EXTINCTION.

= 100 tons

A single oil well discharges around 1,500 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500

2,000 tons of waste material.

Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it. YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org.

Let’s make history. Sign the petition at savethearctic.org.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

We can’t drill our way out of this one A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

YOU CAN MAKE A DIFFERENCE IN PROTECTING THE ARCTIC BY DECLARING IT A GLOBAL SANCTUARY.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


02. DESIGN DEVELOPMENT TYPE AND IMAGE

WILL WE GO NOW? WHERE

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it. You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org


Let’s make history. Sign the petition at savethearctic.org

WHO CARES ABOUT EXTINCTION.

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A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

protect the Arctic by declaring it a global sanctuary.

UT O BO WH A . RES ON I CA T C TIN EX

.

Arctic the it a protect . by declaring sanctuary global

Let’s make history. Sign the petition at savethearctic.org

WE CAN’T

WE CAN’T A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will damage the already sensitive ecosystem of the Arctic if we let it.

OUR WAY

OUT OF

protect the Arctic by declaring it our global sanctuary.

THIS ONE OUR WAY

protect the Arctic by declaring it our

OUT OF

global sanctuary.

THIS ONE

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we don’t take responsibility.


02. DESIGN DEVELOPMENT TYPE AND IMAGE

WE CAN’T

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

OUR WAY

protect the Arctic by declaring it a

OUT OF

global sanctuary.

THIS ONE

WHO

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we don’t take responsibility.

CARES ABOUT EXTINCTION.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

WE CAN’T

DRILL

OUR WAY

WE CAN’T

OUT OF THIS ONE A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

OUR WAY

OUT OF THIS ONE

protect the Arctic by declaring it our global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history.

Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we don’t take responsibility.


A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org Let’s make history. Sign the petition at savethearctic.org

WHERE WILL WE GO NOW?

WHERE WILL WE GO NOW? You can make a difference in protecting the Arctic by declaring it a global sanctuary. A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary. Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


02. DESIGN DEVELOPMENT TYPE AND IMAGE

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

WHERE WILL WE GO NOW?

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

WHERE WILL WE GO NOW?

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

where will WE go now?

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


02. DESIGN DEVELOPMENT TYPE AND IMAGE

WHERE WILL WE GO NOW? You can make a difference in protecting the Arctic by declaring it a global sanctuary. A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

WHERE WILL WE GO NOW? A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org


02. DESIGN DEVELOPMENT TYPE AS IMAGE

WHERE WILL WE GO NOW? A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary. A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


You can make a difference in protecting the Arctic by declaring it a global

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

D

R

I

L

WE CAN’T

L

= K

I

L

L OUR WAY

OUT OF THIS ONE

= 100 tons

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

protect the Arctic by declaring it our global sanctuary. You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history.

Let’s make history. Sign the petition at savethearctic.org Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we don’t take responsibility.


02. DESIGN DEVELOPMENT TYPE AS IMAGE

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it. A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

Let’s make history. Sign the petition at savethearctic.org


02. DESIGN DEVELOPMENT TYPE AS IMAGE

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

You can make a difference in protecting the Arctic by declaring it a global sanctuary.

A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it. A single oil well discharges around 1,500 – 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Let’s make history. Sign the petition at savethearctic.org

Let’s make history. Sign the petition at savethearctic.org


03 // FINAL PROJECT


CONCEPT STATEMENT As the Arctic sea ice cover continues to melt, the exploit of fossil fuels are being coveted by the insatiable needs of large corporations despite the likelihood of another catastrophic oil spill. This is a serious environmental problem because it directly impacts our marine life, our environment, and our own lives. By banning the oil rush in the pristine ecosystem of the Arctic, we diminish risks and support clean energy. This poster targets college students ages 20-30 and urges them to join Greenpeace in preventing unnecessary damages and long-lasting negative effects from oil drilling in the Arctic by going to www.savethearctic.org to support, donate, or spread awareness.


You can make a difference in protecting the arctic bY decLaring it a gLobaL SanctuarY.

A single oil well discharges around 1,500 â&#x20AC;&#x201C; 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Letâ&#x20AC;&#x2122;s make history. Sign the petition at savethearctic.org


WHERE WILL WE GO NOW?

A single oil well discharges around 1,500 â&#x20AC;&#x201C; 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

You can make a difference in protecting the arctic bY decLaring it a gLobaL SanctuarY.

Letâ&#x20AC;&#x2122;s make history. Sign the petition at savethearctic.org


You can make a difference in protecting the arctic bY decLaring it a gLobaL SanctuarY.

A single oil well discharges around 1,500 â&#x20AC;&#x201C; 2,000 tons of waste material. Contaminants from oil drilling will devastate the already sensitive ecosystem of the Arctic if we let it.

Letâ&#x20AC;&#x2122;s make history. Sign the petition at savethearctic.org


DESIGN PERSPECTIVE At first I had trouble finding my concept. I originally wanted to ban oil drilling completely, but the topic was too broad. After my classmates gave me feedback, I finally narrowed my topic and specified a certain area that was not currently being drilled. Because my concept revolved around the Arctic, my color palette was already chosen. I started off with hand drawn elements mixed with watercolors, to reflect the oil. My typefaces included Univers and a hand drawn type downloaded from a font website. However due to the combination of the two, my pieces began looking too whimsical, which was not what I was going for. I had a lot of back and forth with the Image-based poster because I could not break away from the whimsicality of the animals. I thought of using collage, paint, ink, and pencil. Eventually I decided to draw my animals so that it would match the style of the oil, and from there it clicked. I wanted to keep my type fairly simple and not hand drawn at all. This allowed me to keep the sophisticated tone, but also be illustrated at the same time.

PERSONAL INVOLVEMENT I knew that oil spills caused catastrophes, but I had no idea that the plain act of oil drilling also devastates the environment. The problem is a huge issue that cannot be resolved so quickly. Everyone uses gas for multiple purposes; change will have to be drastic for the future. I wanted to give my audience the shock factor that I received upon digging deeper into the subject. I wanted to show animals, an oil spill, and the ocean; it all had to connect back to oil drilling. I thought of several different ideas. For example, being surrounded by oil, which reflects human’s hunger for it and the overwhelming feeling of creating danger without even knowing it. The main point of my poster was to allow the audience to realistically feel like they could do something about a large-scale problem, thus signing a petition, uniting as one, and being a part of a larger group. Greenpeace believes in power in numbers, which is why I believed I could take on a large-scale problem. I wanted to shed a negative light on my posters because I feel like the issue is being overlooked. I didn’t want to scare the audience, but the reality is true and we can’t run away from our problems.


03. FINAL PROJECT REFLECTION

Throughout the whole project, my attitude toward the subject stayed the same; I wanted to stop oil drilling and even signed the petition myself. Although the petition went through and Greenpeace has stopped drilling in the Arctic, awareness of the matter should still be strong. The drilling may be stopped now, but eventually large companies will look for new places to drill again. The most challenging part of the poster was text placement and fitting a lot of information into one poster. I wanted the headline to capture the audience and have the image lead their eyes around the poster. Staying on message became a lot easier because the concept paved the way. I had to make sure that the posters read: Arctic, cold, and ocean. Since my audience was college undergraduates and graduates, I had to make sure that the poster was not too sophisticated and still give the same somber message. Starting with the type and image poster allowed me to make my concept stronger. I had two main ideas that I wanted to follow through, which is why I had two image-based posters in the end. I had a very hard time with my image-based posters because I couldnâ&#x20AC;&#x2122;t figure out the style. However, once I nailed the style down, it all fell into place. The ideas translated over easily when working on the type as image poster. The type-based poster was easier to create than the image-based because it didnâ&#x20AC;&#x2122;t have to rely on the image to get the message across. I wanted the text to be in the style of oil and still represent the problem with the help of color choice. My goal was to have my posters could stand on their own and as a series. Overall I learned a lot from this project in being clear and concise and focusing on a target audience. I also faced challenges in the combination of illustrations and text. Learning about the advocacy group also left me with a feeling of hope that I could help out by doing something simple for a large problem.


Save the Arctic Process  

A process on the making of my advocacy posters for the University of Kansas.