Sustainable urbanism, Balchik, (Bulgaria 2009)

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Giuseppe Longhi Sustainable urbanism

Sustainable urbanism principles

New trends, new urbanism Uman centric creative society

Creators & empathizer

Knowledge workers

Factory workers

Lisbone Conference i 2010 Beyond consumers, workers, dependents: a Europe of creators

Lisbone Conference: to promote collaborative design Requirements: Iper Connectivity Capability to manage complexity Processes and structures virtualization Uman capabilities increase

From innovation to creativity Innovation: “The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs numbers analizer"

Creativity: "The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers. Artists, inventors, designers, storytellers, big picture thinkers—will now reap society’s richest rewards and share its joys.”

Toward a collaborative design

able to involve any stakholder

Ask not what the planner can do for you

Ask what we can do together

The infrastructures are: Mentals Ethics Economics Physicals Naturals ‌.the infrastructures are visibles and invisibles

The plan structure: a shared platform

Connect higher education, research, economy, people - Promote dissemination and exploitation of new settlements and social organization - Tranform the result of higher education and research activities in social innovation

Scenario thinking

Where there is no vision, the people perish Proverbs 29:18 "Imagination is more important than knowledge. To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science." Albert Einstein That human mind is like a parachute, it functions better when it is open. Albert Einstein

VISIONE CREATIVA DELL’UE European spatial planning scenarios

Development axis


Urban network

European landscape NL

Design structure: Atoms and Bits

Bits Atoms

Design compatible with carring capacity

Design compatible with resources metabolism

Natural resources optimization

Aria, Clima Acque meteoriche Biodiversità: animali Biodiversità:vegetazione Energia Acque di superficie Biodiversità: animali d’acqua Suolo, Mare Acque sotterranee Risorse minerarie

Natural resources: morphology

Physical resources optimization

Physical resources

The creative city morphology 1. Sites to develop new ideas Schools, lab, cultural foundations, ecc.)

2. Sites

to transform ideas in goods ans services involving local and international people

Lab, hightech, marketing, cultural end finance services

3. Sites to involve people in creative process Forum, museum, civic centers, cultural foundations

4. Sites to organize working Services firms, legal offices, ecc.


5. Sites to show and trade ideas Fairs,marketing companies, P.A. offices Fonte: C. Landry, “The creative city�, Earthscan, London 2000

and goods to attract the market

Physical resources: 0 waste

Natural and physical resources:

Design and bit infrastrutture: From dematerialization to ubiquitous city

New net infrastructures

The net connect every stakeholder

From the net to ubiquitous city

Ubiquitous city:production platform

Ubiquitous city:public services platform

Ubiquitous city:security platform

Ubiquitous city:health platform

Ubiquitous city map



MIT- S. Francisco


Bulgarian ubiquitous city

A city able to connect equity, natural resources, human capital, dematerialization.

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