KMS2094 CAREER DEVELOPMENT IN ORGANIZATION
OCIC ENTERPRISE
MISS HAN KIMCHI
Mrs.
Shiu Weiya FACTORS LEADING TO ENTREPRENEURSHIP SUCCESS MEASURES OF ENTERPRISE FACTORS CONTRIBUTING TO SUCCESS REWARDS & STRESSES IN CAREER OBSTACLES AND STRATEGIES TO OVERCOME AT A STARTUP
GROUP
Member
TAN YEW LU 85889
YII ZIHUI 86094
VANISSA KUEH HUI CHEN 85984 BETTY WONG CHUNG TONG 86331
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Mrs.
Shiu Weiya An Entrepreneur
The Owner of OCIC Enterprise Taiwanese married with Malaysian people. Followed her husband came back to Sarawak in 2015. Has a 12 year old daughter.
Personality: Determined and resilient Adaptable to challenges Emphasizes continuous learning Open to change
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COMPANY PROFLIE Mrs. Shiu Weiya
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DATE OF COMPANY FOUNDED
COMPANY NAME
OCIC Enterprise
November, 2015
BRAND
MISS HAN KIMCHI TYPE OF ENTREPRENEURSHIP
Sole proprietorship Radish Kimchi
Korean Kimchi
MISS HAN KIMCHI
LOCATION
Sublot 42, Block 26, Bandar Riyal, 94300 Kota Samarahan
PRODUCTS
Taiwanese Kimchi
Pickled Radish
Extra Hot Kimchi
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BUSINESS OPERATIONS
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JOB POSITION
OPERATING HOURS
Manager Supervisor Admin Marketing Executive General Staff
8:30 AM to 5:30 PM STAFF
11 members; 2 male 9 female
FACTORS LEADING TO
Entrepreneurship Entrepreneurs embark on their ventures propelled by developmental objectives and a keen desire for personal independence. The motivations and actions of entrepreneurs at the inception of their ventures are intricately shaped by an interplay of personal aspirations, commitment, risktaking, and self-confidence. (Estay et al., 2013)
Personal Exploration and Desire for Independence
Influence of Personal Connections
The interviewee expressed a desire to try entrepreneurship, moving away from traditional office jobs. This decision stemmed from a background in software engineering and a curiosity to explore different fields.
The people in the interviewee's life, including family members like a younger aunt and mother-in-law, who were involved in various businesses, served as motivation. Observing others' entrepreneurial journeys encouraged the interviewee to consider venturing into business.
Strategic Planning and Adaptability
Continuous Learning and Skill Development
Before starting any business, the interviewee engages in strategic planning. They create detailed business proposals to record ideas, envision the direction, and assess potential prospects. This planning involves continuous adaptation based on feedback from sharing proposals with others.
The interviewee emphasizes the importance of training and seeking relevant knowledge. They have taken various courses related to different business endeavours, highlighting the role of continuous learning and adaptability in entrepreneurship.
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EXPANSION AND MARKET PRESENCE Significant milestones for the business include expanding from Kuching to the entire market of Sarawak, further extending into Sabah, and starting operations in West Malaysia, specifically in Kuala Lumpur. The geographical expansion is considered a notable achievement.
LICENSE ACQUISITION Obtaining licenses, particularly the Halal and MESTI licenses, is highlighted as a significant milestone. The interviewee sees these licenses as crucial achievements contributing to the success of the business.
CONTINUOUS FORWARD MOMENTUM A key factor contributing to business success is the acknowledgment that in business, one must keep moving forward to avoid falling behind. As the company grows, there is a sense of responsibility towards employees and the business. The commitment to continuous progression and not settling for stagnation is emphasized.
CUSTOMER RECOGNITION AND FEEDBACK
Beyond financial success, the interviewee perceives the business doing well when there is positive customer feedback and recognition. The mention of customers asking for the brand "Miss Han" and associating it with the kimchi product indicates a level of brand awareness and customer satisfaction. According to Das 2020, Customer feedback provides businesses with insights into customer preferences, opinions, and choices. By understanding this, companies can adapt their strategies and offerings to better satisfy their customers, resulting in increased satisfaction and loyalty.
FUTURE GROWTH AND PRODUCT DIVERSIFICATION
The plans for future growth include the aspiration for continued business expansion and product diversification. This forward-looking approach indicates a strategic vision for the enterprise's sustained success.
Miss Han's ascent began in 2015 with the acquisition of licenses, initially focusing on local supermarkets and restaurants in Kota Samarahan and Kuching. Gradual expansion reached Serian, Betong, Matang, Bau, Sri Aman, and Sibu. The pivotal moment arrived on November 16, 2021, with the attainment of the Halal certificate. Despite pandemic challenges, the shift towards home cooking boosted Miss Han's reputation, leading to increased demand. By 2023, the business had secured orders from West Malaysia, marking a significant milestone in its journey.
FACTOR CONTRIBUTING TO SUCCESS Persistence and Resilience The biggest factor contributing to the business's success, according to the interviewee, is not giving up. In the face of challenges, the key is persistence and the determination to keep going. This emphasizes the importance of resilience in overcoming obstacles.
Learning from Failures Every failure or setback is seen as an opportunity to learn and provide valuable lessons when a new product launch doesn't perform well in sales, it is considered a failure. this failure is on learning from the experience. this includes evaluating product positioning and marketing strategies and turning failures into opportunities for growth and improvement.
Continuous Technological Improvement The business has implemented innovative practices by incorporating technology. This involves introducing more machinery and equipment and continuously upgrading facilities and technology. The commitment to technological improvement reflects an adaptive and innovative approach.
n o i s u l c n o c
The key factors driving the success of the business are persistence and resilience, continuous technological improvement, and a proactive approach to learning from failures. The combination of unwavering determination, technological innovation, and a mindset that turns setbacks into opportunities has been instrumental in achieving and sustaining success.
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REWARDS & STRESSES IN CAREER 1
REWARDS
BRAND AWARENESS: The recognition and awareness of the brand in the market. the visibility and reputation of the brand are crucial indicators of success.
3 REWARDS OVERCOMING CHALLENGES AND CONTINUOUS IMPROVEMENT: Finds overcoming challenges like a obtaining the Halal certificate Involves making changes, improving documentation, and adapting workflows. challenges have become opportunities for growth and contribute significantly to a sense of achievement
conclusion
The interviewee derives rewards from career success through factors like brand awareness, the achievement of certificates (especially the Halal certificate), and the continuous improvement mindset. Overcoming challenges is seen as fulfilling and contributes to business growth. However, financial pressure, including cash flow management and debt collection, stands out as a significant source of stress in their professional journey.
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REWARDS
ACHIEVEMENT OF CERTIFICATES, PARTICULARLY HALAL CERTIFICATE: The process of obtaining the Halal certificate is described as challenging but rewarding. The certificate not only represents external recognition but also signifies a standard that the business has achieved.
4 STRESSES FINANCIAL PRESSURE: Financial pressure issues such as cash flow management and fund management. Acknowledges that the cash flow was not managed well from the beginning, chasing debt payments from customers According to Team (2023), one of the most important aspects of managing cash flow at a company is The movement of money into and out of your company is referred to as cash flow, and it is crucial for maintaining the viability of your enterprise and making sure you have the resources required to run and expand.
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OBSTACLES AND STRATEGIES TO OVERCOME AT A STARTUP 1. Significant Challenges at the Start: Language barrier: Interviewee don't understand Malay. This obstacle hinders to understanding of certain aspects of the business. Financial Constraints: During the initial phases, the business operates within limited resources, restricting the ability to implement all planned ideas 2. Strategies to Overcome:
Language Barrier: Adopts a strategy of delegation. Learned to let go of tasks requiring Malay language proficiency and entrust those responsibilities to others. Financial Constraints: Seeking alternative resources. The business actively explores options such as engaging with banking services or accessing government financial aid to address and overcome these hurdles.
conclusion The interviewee navigates obstacles at the startup by delegating tasks affected by the language barrier and actively seeking alternative resources to overcome financial constraints. These adaptive strategies showcase resilience and a proactive approach to addressing challenges in the early stages of the business.
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Summary Juliana Silva
We discovered that the interviewee's path into business was influenced by interpersonal relationships, strategic planning, and introspection. The following are examples of success measurements: expanding geographically, obtaining licenses, maintaining forward momentum, recognizing customers, and developing growth strategies. Success is influenced by determination, ongoing technological advancement, and learning from mistakes. Career rewards are correlated with certified accomplishments, brand recognition, and a good attitude toward conquering obstacles. However, financial strain is shown as an important source of stress, highlighting the need for proficient financial management. Language limitations and financial constraints are recognized as obstacles during the initial stage, and solutions involve delegating and looking for alternative resources. Overall, the story emphasizes how the interviewee's entrepreneurial spirit, endurance, flexibility, and dedication to constant development have contributed to their development of successful career.
References Das, R. (2020, April 16). 7 Reasons why you should take Customer Feedback. Attention Required! | Cloudflare. https://customerthink.com/7-reasons-why-youshould-take-customer-feedback/ Estay, C., Durrieu, F., & Akhter, M. (2013). Entrepreneurship: From motivation to start-up. Journal of International Entrepreneurship, 11(3), 243–267. https://doi.org/10.1007/s10843-013-0109-x Team, A. (2023, February 9). Strategies for overcoming common startup challenges. AIContentfy. https://aicontentfy.com/en/blog/strategies-forovercoming-common-startup-challenges
Appreciation Dear Dr Mark, and Mrs. Shiu Wei Ya We creating this flipbook for the assignment, and we couldn't think of a better way to say thank you for your time. To Madam Shui Wei Ya, thank you for sharing your stories and experiences with us. Your words were not just interesting, but they taught us so much. It was cool to hear about your life and learn from you. And to our lecturer, Dr Mark, a huge thank you for guiding us through this project. Your lessons are always fun and helpful. You've shown us how to look at things differently and to be better at what we do. This flipbook is a small way to show how much we appreciate both of you. You've both made a big difference in our learning and made this project something special. Thank you for your time, your stories, and all the lessons. Best wishes, Yaspis
MISS HAN KIMCHI KMS2094 CAREER DEVELOPMENT IN ORGANIZATION