Viva Tysons Reston Lifestyle Media Kit 2020

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Media Kit 2020

VivaTysons Reston Lifestyles Magazine celebrates and illuminates a region teeming with Entrepreneurs and Professionals, using today’s best practices in all industries and follows and reports on the creation of America’s next great American City including surrounding areas of McLean, Vienna, Falls Church, Great Falls and points along the Silver Line.

» FOR READERS

VivaTysons Reston LIfestyles connects readers with the community they live, work and play in. Our publication brings our community of residents, businesses, and services together offering a connection few can match. Readers enjoy the updates on our area’s development, the best in merchandise and services, selections of exceptional professionals and exciting real estate opportunities.

» FOR ADVERTISERS

VivaTysons Reston LIfestyles offers and provides a targeted, local and cost-effective way for local businesses and service providers to reach those consumers with the discretionary incomes to support their enterprises. Our practice of hand selecting and mailing over 16,000 of the area’s most affluent consumers and new movers is your guarantee that your investment and message reaches a receptive and affluent consumer.

info@vivatysons.com 703-585-3354 www.vivatysons.com | www.vivareston.com 2108 Robin Way Court, Vienna, VA 22182

media kit READER DEMOGRAPHICS

$163,484 AVERAGE HOUSEHOLD INCOME1

$614,755 MEDIAN HOME VALUE2

51%

49%

Female

Male

GENDER1

Readership VivaTysons Reston LIfestyles’s readers are the most affluent, educated and connected. Our practice of mailing 16,000+ to the best addresses at our expense is your assurance your message reaches the right demographic at the right time for the right price. Indigenous to the market we serve, these readers look to us and expect from us an enjoyable read packed with information relevant to home.

Editorial It started ten years ago. From the start our intention was to elevate and illuminate the small, independent special businesses and professionals that make Tysons a special place. By combining the design, editorial content and passion for our community with the look and feel of a National magazine, our area independent businesses and readers find a community connection they trust.

Topics covered include:

»Real Estate

38

Years

AVERAGE AGE1

»Tysons Premier »Finance »Catering »Music »Style »Gadgets & Gizmos »Tyson’s Update »Taste of Tysons

info@vivatysons.com www.vivatysons.com www.vivareston.com 703-585-3354 2108 Robin Way Court Vienna, VA 22182

»Around Town »Wine »Home and Design »Pet Care »Education »Health & Beauty

media kit

Circulation and Distribution Published six times a year, VivaTysons Reston LIfestyles Magazine is sold by subscription and twenty-one thousand (21,000) copies of each issue are distributed through the following channels: » 15,000 COPIES are mailed to subscribers, prospective

subscribers, and community and business leaders.

» 500 COPIES are made available in prominent public places, such

as doctors and dentists’ offices, gyms, salons and hotels. » COPIES are sold in Barnes and Noble bookstore.

» 38,750 READERS! Each issue is read by an average of 2.5 people.

info@vivatysons.com www.vivatysons.com www.vivareston.com 703-585-3354 2108 Robin Way Court Vienna, VA 22182

media kit Our clients say it best...

Advertising If your business or services extends to the Tysons area (McLean, Great Falls, Vienna, Falls Church, Oakton and N. Arlington), VivaTysons Reston LIfestyles can illuminate and celebrate your brand by providing a cost effective and targeted means to get your brand noticed and respected. VivaTysons Reston LIfestyles is individually addressed to our area’s most affluent readers a few miles from your doorsteps. No wasted dollars on markets you don’t serve-our publication establishes your brand as “a hometown favorite.” Learn more: www.tysons247.com

We are very pleased with the results we are getting by working with Johnny and his team at VivaTysons to build our brand awareness here in

Advertising Deadlines

the Tysons Corner area. The recent article they published about one of our clients’ custom home has created lots of buzz for us, so we are pretty excited about this. Thank you VivaTysons!

”

-Francisca V. Alonso, Co-Founder & CEO of AV Architects

VivaTysons Reston Lifestyles Magazine Offers Two Ways To Advertise: » DISPLAY ADS

(in a variety of sizes) » PROFILES

(in full, 2/3 page, or 1/3 page sizes)

info@vivatysons.com www.vivatysons.com www.vivareston.com 703-585-3354 2108 Robin Way Court Vienna, VA 22182

Your Ad Is Sure To Be Seen And Read. » More than 60 percent of each issue will consist of compelling editorial content, so there’s no ad clutter.

» January/February Articles Due Ad Space Deadline Artwork Due

12/15 12/15 12/23

» March/April Articles Due Ad Space Deadline Artwork Due

2/5 2/12 2/12

» May/June Articles Due Ad Space Deadline Artwork Due

4/3 4/10 4/3

» July/August Articles Due Ad Space Deadline Artwork Due

6/5 6/12 6/12

» September/October Articles Due Ad Space Deadline Artwork Due

8/7 8/14 8/14

» November/December Articles Due 10/9 Ad Space Deadline 10/16 Artwork Due 10/16

media kit

Print Advertising DISPLAY ADS

It never fails. I place my ad, they call, they come, they buy.

VivaTysons Magazine has exactly the demographic we need to sell our eco-friendly line of quality bedding. Their readership of mostly home owners in the best address in the Tysons area allows us to target and reach the best prospects for our brands. The combination of of a high quality readership with only the best businesses in the area are a tough act to beat.

We’ve been with them since we opened.

Display advertising in VivaTysons Reston LIfestyles puts and keeps your message “Top of Mind” and into the homes and hearts of consumers with the discretionary incomes to afford your enterprise. Our stores are upbeat, indigenous to the our area, and “Upscale” bringing your brand to the top when consumers are looking for the best names and “Home Town Favorites.” Our “New Mover Initiative” brings your brand to the attention of our area’s new movers. “New Movers” are recession proof consumers-consumers who need to forge new relationships.

DISPLAY AD SIZES 2-page spread Full page 2/3 page (Vertical) 1/2 page 1/3 page (Square or Vertical) 1/6 page (Vertical)

”

-Nathaniel Hoelk, Proprietor “ Get someone else to blow your horn and the sound will carry twice as far.”

- Will Rogers

PROFILES

Profiles are today’s “professional” way to bring your message to today’s consumers. In a crowded field of service providers, businesses need to give the prospective customer more information on “Why Us?” Every profile is published in our print magazines and on our digital issue with live links to your practice.

Profiles include a photo and write up written by our professional staff and subject to your approval.

PROFILE SIZES Full page 2/3 page info@vivatysons.com www.vivatysons.com www.vivareston.com 703-585-3354 2108 Robin Way Court Vienna, VA 22182

1/3 page

media kit Thank you, thank you, thank you...

Advertising Specs SIZES

Spread

...for being the best local magazine ever! You hit the mark with your NovemberDecember issue. Finally, a magazine that lists all the cool holiday events coming up.

Since the Post eliminated... the Friday Weekend section of things to do...I never know what is going on. But you saved the day with your events. [I] loved everything in this whole issue. Thanks for everything you publish. You are the

(requires .125” bleed)

Full Page

FULL PAGE AD 8.25” X 10.875”

(requires .125” bleed)

Page Trim Edge Bleed Edge (.125") Safe Margin (.5")

2/3 Page

1/2 Page

”

BEST.

-Linda H, Reader from Falls Church

2-PAGE SPREAD 16.75” X 10.875”

1/3 Page 1/3 Page

1/6 Page

2/3 PAGE AD 4.75” X 9.75”

1/2 PAGE AD 7.25” X 4.75” 1/3 BOX AD 4.75” X 4.75” 1/3 VERTICAL AD 2.25” X 9.75” 1/6 PAGE AD 2.25” X 4.75”

info@vivatysons.com www.vivatysons.com www.vivareston.com

E-MAIL

703-585-3354 2108 Robin Way Court Vienna, VA 22182

For all ads and inserts, full bleed, full color, and design work are always free. If you would like a member of our team to design your ad for you, please contact us at (703) 448-7323.

Email your 300dpi CMYK PDF under 10MB to ads@vivatysons.com.

Looking to Get Noticed?

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VivaTysons Reston Lifestyles Magazine’s Print/ Digital Combination has our advertisers excited about the visibility and value we are bringing to our targeted, engaging audience. With every 2 print ads of any size, we are offering a FREE EBLAST to our 15,000+ subscribers...(A $695.00 Value) and the creative for the blast is free! Our designers create handsome, graphics that our readers keep in their inbox for months, even years and our ability to post the value with very short notice gives you maximum flexibility on your marketing strategy.

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Use the eblast to create excitement on a new menu, special sale, Open houses—anything!

Just tell us the message...we take it from there.

When your marketing managers tell you they need visibility—hit’em with a four-letter word “Send!”

For more information, please call Johnny Hanna @ 703.585.3354 We’ll put your enterprise in front of the best demographic readership in Northern Virginia.

www.vivatysons.com | www.vivareston.com

info@vivatysons.com www.vivatysons.com www.vivareston.com 703-585-3354 2108 Robin Way Court Vienna, VA 22182

media kit In Every Issue Real Estate Tysons Premier Finance Catering Music Style Gadgets & Gizmos Tyson’s Update Taste of Tysons Around Town Wine Home and Design Pet Care Personalities Celebrity Chef Recipes Education Health & Beauty

2020 Editorial Calendar Special Sections

Special Sections

JANUARY-FEBRUARY

JULY-AUGUST Articles & Ad Space Deadline: May 15 Artwork Deadline: May 29

Articles & Ad Space Deadline: Nov. 15 Summer Camps Professional Close Ups Top Beauty Experts Health and Fitness

It’s the Weekend—Local Hotspots Test of Time—small businesses Senior Care—Signs that Mom or Dad is ready for a Senior Living Facility

Poké in Tysons

Private School Feature

Diamonds for Valentine’s Day

Live Music Venues

Top Financial Professionals

Ask the Expert Pet Services

MARCH-APRIL Articles & Ad Space Deadline: Jan. 15 Artwork Deadline: Jan. 29 Home Remodeling

SEPTEMBER-OCTOBER Articles & Ad Space Deadline: July 15 Artwork Deadline: July 29 Faces of Tysons Cancer Awareness Month

Farmhouse Weddings

Top Physicians

Fast Casual Restaurants

Kitchen and Bath Remodeling

Top Dentist Profiles

Family Friendly Weekend Excursions

Top Realtors

Raise the Steaks—Tysons Steakhouses Coffee and Tea Shops

MAY-JUNE Articles & Ad Space Deadline: Mar. 15 Artwork Deadline: Mar. 29 Summer Camps Women in Business

info@vivatysons.com www.vivatysons.com www.vivareston.com 703-585-3354 2108 Robin Way Court Vienna, VA 22182

Event Space Party Planning

NOVEMBER-DECEMBER Articles & Ad Space Deadline: Sept. 16 Artwork Deadline: Sept. 30 Holiday Event Guide

Dining al Fresco

Thanksgiving Out, restaurant feature

Highrise Living

Going through with Plastic Surgery

Eat To Lose Weight—nutritionist sponsored