Tysons Premier Media Kit 2022

MEDIA KIT

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Why Advertise With Tysons Premier Over Other Media?

According to an October, 2015 report by Nomos Research on why print magazine ads work, paper-based reading results in: • Higher comprehension and recall • Slower and deeper reading • More focused attention, less distraction • Stimulation of emotions and desires Also, print magazines rank NUMBER 1 in reaching affluent, influential consumers in more categories than all other media COMBINED! -GfK MRI, Spring 2016

Our Demographic Our Hand-Selected Readership is Your Marketing Advantage!

So, your message in Tysons Premier Magazine has a high impact and it works! For a simple reason. We get you in front of the most affluent audience in the market. We mail it to them.

Free.

The readership counts. But then everything counts—which brands are seen with yours, and, as importantly, who is not seen with your brand. Associate yourself with the best in the area through Tysons Media Group.

$200,000+

HOUSEHOLD INCOME

Tysons Premier and Tysons Media Group Digital – Delivering YOU with the right message, to the right audience, at the right time, in the right publication.

$800,000+ HOME VALUE

7

Leesburg

Our Distribution Area

7

Tysons Premier Magazine is a highly targeted publication and focuses on communities along the Silver Line.

Our readers are among the most affluent in the DC area. In addition to our dedicated subscribers, they are mailed to a hand-selected audience of area residents with annual incomes of $200,000 or more, and home values of at least $800,000. We also mail copies to new movers in our distribution area.

267

Ashburn

15

7

267

Sterling

15

7

606

606

50

Herndon Reston 606

267 606

Dulles Airport

Great Falls 267

602

286

123

50

McLean Tysons

657

Oakton

50

15

267

Vienna

29

Chantilly 123

29 50

50

Falls Church 50

50 7

15 286

29 123

Print Circulation & Readership 15,000

MAILED TO HOMES (AVG. 2.5 READERS PER ISSUE)

46,000

TOTAL PRINT READERSHIP PER ISSUE

It’s a fact. New home owners will spend more on home-related products and services during their first six months of residence than established resident will spend in two years.

It’s one of the greatest catalysts of consumer spending. The average new resident will spend about $7,300 on everything from window treatments to take-out meals in the three months following a move.

500

DISTRIBUTED LOCALLY (AVG. 17 READERS PER ISSUE1)

1. Source: Waiting Room Subscription Services (2007) The Value of Public Place Magazine Readership (http://www.wrss.com)

People in this transition phase respond most strongly to community publications—a spending “sweet spot” and a prime time to reach consumers when they are most receptive and need to forge new connections.

New homeowners in the Tysons or Reston area receive a complimentary issue of Tysons Premier within 60 days of closing—giving you the chance of building the first relationship—which is usually the one they remain with.

Print Advertising Display Ads

Display advertising in Tysons Premier puts and keeps your message “Top of Mind” and into the homes and hearts of consumers with the discretionary incomes to afford your enterprise. Our stores are upbeat, indigenous to the our area, and “Upscale” bringing your brand to the top when consumers are looking for the best names and “Home Town Favorites.” Our “New Mover Initiative” brings your brand to the attention of our area’s new movers. “New Movers” are recession proof consumers-consumers who need to forge new relationships.

Profiles

Profiles are today’s “professional” way to bring your message to today’s consumers. In a crowded field of service providers, businesses need to give the prospective customer more information on “Why Us?” Every profile is published in our print magazines and on our digital issue with live links to your practice. Profiles include a photo and write up written by our professional staff and subject to your approval.

PROFILE SIZES Full page 1/2 page (horizontal) 1/3 page (vertical)

DIGITAL MARKETING

More Than A Magazine With the rise of the digital age, it has never before been so important to leverage online advertising. You never know where your next customer may come from: email marketing, social media, online display ads, or anywhere else on the web. Our digital marketing offerings ensure you reach your target audience, no matter where they are!

DEDICATED EMAIL BLASTS Get your own dedicated email blast and share your message with over 17,000 email subscribers who have opted to receive special announcements from our advertisers.

Pricing Dedicated Eblast

$695

EMAIL NEWSLETTER Our readers asked for more content, more often. We responded by creating a bi-weekly email newsletter for both our Tysons and Reston markets to keep readers up-to-date on the latest business openings, special events, and local news.

Pricing Banner Ad

$399

Content Ad

$299

Sidebar Box Ad

$250

WEBSITE DISPLAY ADS We offer our magazine content both in print and online so our readers can connect with us in the way that is easiest for them!

That is why it is important for you to reach your audience not just through our magazines, but through display advertising on our vivatysons.com and vivareston.com websites as well.

There are a variety of size and location options available so you can tailor your ad to the needs and behavior of your audience.

Pricing

Per Month

SOCIAL MEDIA MANAGEMENT Need someone experienced with social media to help you set up or manage your Facebook and Twitter pages? We have the skills and expertise to manage your social media presence and help you keep your followers informed about your business and industry, as well as attract new followers and customers!

Carousel Featured Ad

$595

Pricing

Homepage Story Ad

$450

Facebook & Twitter

$395

Sidebar Skyscraper Ad

$395

Facebook, Twitter & Instagram

$395

Sidebar Box Ad

$250

Per Month