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THE M A R K ET DEMOGRAPHIC OVERVIEW “JP and I could not be more pleased with our advertisement in VivaTysons! It was professionally produced, and our placement, opposite Housing News, could not have been better. Many people saw our ad, and we have one very large contract in the process now, that is directly attributable to the ad. Many thanks VivaTysons!”

$163,484

$614,755

AVERAGE HOUSEHOLD INCOME1

MEDIAN HOME VALUE2

— Deborah and JP Brehony, JP Brehony Homes 7

58%

42%

Married

Leesburg

51%

Single/ Divorced

Female

MARITAL STATUS1

7

49%

38

Male

Years

GENDER1

AVERAGE AGE1

267

Ashburn

15

7

267

Sterling

15

7

606

606

Herndon Reston 606

267 606

Dulles Airport

Great Falls 267

602

286

123

50

McLean Tysons

657

Oakton

50

267

Vienna

29

Chantilly 123

29 50

50

Falls Church 50

50 7

286


OUR AUDIENCE Who Reads VivaTysons?

VivaTysons Magazine is a highly targeted publication and focuses on Tysons Corner and the surrounding community. Our readers are among the most affluent in the DC area. In addition to our dedicated subscribers, VivaTysons is mailed to a hand-selected audience of area residents with annual incomes of $200,000 or more, and home values of at least $800,000. We also mail copies to people who have recently moved to Tysons and the surrounding towns. Additionally, we distribute 6,500 copies to high-traffic areas throughout the area.

$200,000+

$800,000+

HOUSEHOLD INCOME

HOME VALUE

13%

6% 16%

average age Under 35

28%

35-44

45-54 55-64 37

%

65 or older

Gender

25%

Male Female

75%

TYSONS CORNER • Features the highest concentration of commercial spaces in Northern Virginia. • 12th largest employment center in the U.S. • Home to the 13th largest shopping mall in the U.S. • Will be home to an estimated 100,000 residents and 200,000 jobs by 2050. VIVATYSONS MAGAZINE WORKS! We seek out the best and keep good company. Your success depends on local residents and visitors. Why pay more and overshoot your marketing needs when most of your business comes from your neighborhood? That’s VivaTysons! WE ARE MICRO-TARGETED to those who live work and play in and around Tysons. We mail 15,500 copies directly to homes in Great Falls, McLean, Falls Church, Oakton and Vienna, plus we distribute an additional 6,500 to public locations throughout the area. WE ARE UPSCALE but not pretentious. By focusing on quality merchants, we place your name alongside the area’s best businesses and service providers. WE ARE FULL-COLOR AND GLOSSY. Your ad becomes part of our magazine, making you the natural choice for our readers.

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com

TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com


OUR AUDIENCE Who Reads VivaReston?

VivaReston Lifestyle Magazine reaches the residents of several communities including Reston, Herndon, Chantilly, Sterling, Ashburn, and Leesburg. Our readers are among the most affluent in the DC area. They are highly educated decision makers and entrepreneurs who are looking for new products and services...your products and services.

8.3%

11%

age

14.9%

65+ 35-44 55-64 25-34

28.7%

19.3%

45-54 18-24 17.7%

Gender

STRATEGIC DISTRIBUTION, GREAT REACH VivaReston Lifestyle Magazine is mailed to 6,000 residents, from Reston to Leesburg. Plus we distribute 9,000 copies to more than 170 public locations in Reston, Herndon, Sterling, Ashburn, and Leesburg including the Silver Line Metro Station, Reston Town Center, Harris Teeter, Whole Foods, Giant, Safeway, Shoppers, CVS, local community centers, local libraries, Starbucks, Panera, hotels, restaurants, and local stores.

30%

Male Female

RESTON • Was ranked the 7th Best Place to Live in America by CNN Money Magazine in 2012 • Is home to five of the 20 largest venture capital firms in the DC area • Was founded on a guiding principle that residents should have the ability to work and live in the same neighborhood

70%

We also distribute to high traffic waiting rooms including doctors’ and dentists’ offices, beauty salons, car services, schools, hospitals, and more.

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com

TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com


A D R ATES

VivaTysons & VivaReston REGULAR AD RATES AND PREMIUM POSITIONS AD SIZE

open Rate Tysons

Reston

Full Page

$2,795

2/3 Page

$2,395

1/2 Page

3x (6 months)

6x (1 year)

Both

Tysons

Reston

Both

Tysons

Reston

Both

$1,800

$3,995

$2,695

$1,620

$3,695

$2,500

$1,440

$3,495

$1,595

$3,389

$2,295

$1,435

$3,175

$2,195

$1,275

$2,995

$1,595

$1,295

$2,449

$1,495

$1,100

$2,295

$1,395

$995

$2,100

1/3 Page

$1,400

$995

$1,995

$1,300

$895

$1,859

$1,150

$795

$1,795

1/6 Page

$750

$595

-

$650

$495

-

$595

$395

-

-

-

-

$495

$250

-

$425

$195

-

Spread

Taste/Gourmet (1/6)

Premium Positions Back Cover

$4,500

$3,500

$6,995

$4,500

$2,995

$6,895

$4,500

$2,695

$6,795

Inside Front

$3,750

$2,995

$5,795

$3,750

$2,695

$5,695

$3,750

$2,495

$5,595

Inside Back

$3,300

$2,895

$5,250

$3,300

$2,595

$5,150

$3,300

$2,495

$5,050

Before TOC

$3,200

$1,995

$4,415

$3,200

$1,795

$4,295

$3,200

$1,595

$4,295

PROFESSIONAL PROFILES Tysons

Reston

Both

Full Page

$1,995

$1,795

$3,032

2/3 Page

$1,695

$1,495

$2,552

1/3 Page

$695

$595

$1,032

SIZE

POLY-BAG INSERTS Poly-bag inserts and carry cards are available at $0.25 per household. Please contact us for additional details. Our designers are happy to create a custom ad just for your business. If you are interested in working with one of our designers, please call (703) 448-7323 or email ads@vivatysons.com and we will be happy to create something special for you!

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com

TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com


AD SPECIFICATIONS VivaTysons & VivaReston AD DIMENSIONS AD SIZE

Width

Height

Bleed

Spread

16.75

10.875

.125"

Full Page

8.375"

10.875"

.125"

2/3 Page

4.75"

9.75"

-

1/2 Page

7.25"

4.75"

-

1/3 Page (h)

4.75

4.75"

-

1/3 Page (v)

2.25"

9.75"

-

1/6 Page (v)

2.25"

4.75"

-

Taste/Gourmet

4.75"

2.25"

-

Spread

FILE SPECIFICATIONS File Types: PDF (preferred), TIFF, PSD, INDD* (packaged) Resolution: 300 dpi Color Profile: CMYK

Full Page

1/3 Page

2/3 Page

Please do not send artwork that has crop marks, registration marks, or color bars. *InDesign users: please run preflight before packaging your document. All linked images should be present and meet artwork specs. For all ads and inserts, full bleed, full color, and design work are always free. If you would like a member of our team to design your ad for you, please contact us at (703) 448-7323.

Page Trim Edge Bleed Edge (.125")

1/2 Page

Safe Margin (.5")

1/3 Page

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com

TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com

1/6 Page


OUR AUDIENCE Who Reads Le Nouveau Moi?

Le Nouveau Moi is a community reference for women who are seeking the best and latest trends in wellness, beauty, and fashion in our area. Unlike other women's magazines, Le Nouveau Moi is mailed as a companion to the award-winning VivaTysons Magazine and VivaReston Lifestyle Magazine. Le Nouveau Moi is also available in the best restaurants, beauty salons, and waiting rooms in the Tysons and Reston areas.

21,500

MAILED TO HOMES (AVG. 2.5 READERS PER ISSUE)

4,500

DISTRIBUTED LOCALLY (AVG. 17 READERS PER ISSUE3)

SHE'S LOOKING FOR YOU! Le Nouveau Moi readers seek all that is new and exciting in anti-aging, body contouring, skin care, and more. She looks for health, beauty, and fashion resources right here where she lives and works. Each issue illuminates and celebrates businesses and professionals who demonstrate excellence in their fields and offer our readers the opportunity to look and feel their best. BEAUTY PURSE COMPANION Le Nouveau Moi is mailed with VivaTysons and VivaReston magazines to 21,500 homes from Leesburg to Falls Church, and everywhere in between. It is small enough to fit in a purse and easily travels with readers as they go to work, out with friends, or to run errands. Additionally, 4,500 copies are distributed to public places throughout the area, reaching even more women in our area.

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com

TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com


AD R ATES & SPECS Le Nouveau Moi AD RATES AD SIZE

Open

3x

6x

Spread

$2,195

$1,995

$1,795

Full Page

$1,595

$1,395

$1,295

1/2 Page

$895

$795

$695

1/4 Page

$695

$595

$495

Spread

Premium Positions Back Cover

$2,395

$2,195

$1,995

Inside Cover

$2,195

$1,995

$1,795

Before TOC

$1,795

$1,595

$1,495

Sparkle Showcase

$1,295

-

-

AD DIMENSIONS AD SIZE

1/2 Page

Width

Height

Bleed

Spread

13.75"

9.6875"

.125"

Full Page

6.875"

9.6875"

.125"

1/2 Page (h)

6"

4.35"

-

1/2 Page (v)

3.5"

9.6875"

.125"

1/4 Page

3"

4.35"

-

Back Cover

6.875"

9.6875"

.125"

Inside Cover

6.875"

9.6875"

.125"

Before TOC

6.875"

9.6875"

.125"

Full Page

1/4 Page

Page Trim Edge Bleed Edge (.125")

FILE SPECIFICATIONS

Safe Margin (.5")

PDF (preferred), TIFF, PSD, INDD* (packaged) | 300 dpi | CMYK Please do not send artwork that has crop marks, registration marks, or color bars. *InDesign users: please run preflight before packaging. All links should be present and meet specs. Full bleed, full color, and design work are always free. If you would like our team to design your ad for you, please contact us at (703) 448-7323.

1/2 Page

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com

TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com


OUR R E ACH

CIRCUL ATION & READER SHIP VIVA

TYSONS GREAT FALLS | MCLEAN | VIENNA | OAKTON | FALLS CHURCH | TYSONS

magazine

September/October 2016 | vivatysons.com | $3.95

Oktoberfest

Festivities Near You!

Bethann Telford

running for the kids

7 marathons | 7 Days | 7 Continents

Which School

Clicks with Your Child?

earls kitchen + Bar

22,000

15,000

COPIES PRINTED

26,000

COPIES PRINTED

“Doug and I both love [VivaTysons] magazine. I particularly like the restaurant reviews and meal suggestions and news of businesses opening and closing. Even though I like being able to read the magazine online, I’m going to subscribe in hopes that you keep up the good work for years to come!” — Terri Franke

COPIES PRINTED

“[VivaReston is] my favorite magazine…we can find everything new and what happens around us now or in the future.” — Suna Dody

21,500

15,500

MAILED TO HOMES

DISTRIBUTED LOCALLY

(AVG. 2.5 READERS PER ISSUE)

(AVG. 17 READERS PER ISSUE3)

“I love that Reston finally has a magazine focusing on the great people, places, and activities of Reston!” — Craig Silverio “What a wonderful, delightful, and informative magazine about Restonians. We enjoy reading and looking at all the beautiful photos inside. Can’t wait for your next issue.” — Thuy Dong

317,250

TOTAL READERSHIP (PER ISSUE)

1. Source: United States Census Bureau (http:// factfinder2.census.gov) 2. Source: Zillow (http://zillow.com) 3. Source: Waiting Room Subscription Services (2007) The Value of Public Place Magazine Readership (http://www.wrss.com)


Limited space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com


Tysons Media Group - 2017 Media Kit