L.A. Pride & Brand Identity

Why

The annual California pride celebrations are a chance to spread the message of freedom and inclusiveness. Many brands are present with communications, but it’s hard to stand out.

What

California has some of the top LGBTQIA+ cities in the US - this community is highly influential and consumes more premium beverage categories.

How

We developed a campaign where three premium hydration brands could make a positive, bold statement using each of their brand identities. Activated in the hottest Pride spots: Los Angeles, San Francisco and San Diego, we helped secure incremental presence of premium products in stores and strengthened the relationship of the brand and retailers with the LGBTQIA+ community.