FIFA World Cup Customer Experience

Why

Given over one third of Albertsons’ shoppers are Hispanic and will be tuning into the FIFA World Cup, it’s an opportunity to develop a custom retail program that will appeal to them

What

Design a turnkey customer experience during the season leading up to the World Cup that will drive in-store foot traffic and increase basket incidence. Leverage the existing persona of “Albert” as the gatekeeper to the experience and special brand offers.

How

By scanning the QR code on POS, shoppers were directed to a landing page with exclusive Coke offers for their gameday gatherings and invited to attend in-store special events at Albertsons.