POWERADE FIFA WORLD CUP TM

Messaging Transcreation

Why

Literal or direct translations do not usually convey the same original message and should not be used for creative shopper headlines. Our expertise in transcreation helps us ensure we’re communicating to all consumers in a powerful, actionable way.

What

We adapted the Global POWERADE FIFA World Cup 2022 Toolkit for the US and Canada markets.

How

We did a transcreation of the English messaging on channel-wide shopper tools to reach key North American demographics. (French and Spanish).

The visuals were retouched according to brand guidelines, and then adapted to over 60 custom bilingual pieces.

POS ELEMENTS: LARGE AND SMALL STORES

Digital And Social

Social Media Posts

Retailer On-site Banners

Static Display Banners