Retail & Multicultural

Retailer Thought-Starter Ideas

Coca-Cola Foodtruck Challenge

Insight:

We proposed retail activation pathways to provide inspiration when executing during key regional events, cultural milestones (such as Hispanic Heritage Month) or with partner assets – each associated with the different passion pillars on the calendar.

Food trucks are often a practical way to bring flavors to different festivals and events, and to offer people unique experiences around food they don´t find anywhere else.

Idea:

A traveling Coca-Cola food truck will host Hispanic chefs from various countries and visit different retailer parking lots with local cuisine show-downs. Shoppers who purchase a Coke can

Coca-Cola Hispanic Fans Lessons

Insight:

Hispanics have a close relationship with their local stores and their owners/shopkeepers. Even if stores have an official name, in everyday life local, neighboring shoppers will say: ”I’ll go and buy a Coke at Pablo’s store”.

Idea:

During Hispanic Heritage Month, we will celebrate local stores with a special activation in their store front signs, using the owner or family name, with the hashtag #shophispanic. 20%OFF