Our Core Proposition

We are a diverse destination with unique landscapes, outstanding heritage/culture and distinctive food and drink. Our big skies and space are underpinned by a warm welcome on the ground for families and others seeking fun and adventure. We deserve to be better known.

We have outstanding natural landscapes, more than 130 miles of varied coastline, heritage and history as strong as anywhere in the country, and an excellent cultural offer. We appeal to a broad range of markets and have the potential to increase our market share, both nationally and internationally. To summarise our offer we have developed a core proposition.

This Destination Management Plan (DMP) sets out how VEE and its partners will take advantage of this positive situation, working together to address the challenges we face and making the most of our opportunities.

The DMP is the result of extensive consultation with partners. Key elements have included:

48 one to one consultation meetings

Two online surveys with over 200 responses

Five workshops across Norfolk and Suffolk

The views of all these stakeholders have been taken into account in developing the DMP. This DMP does not just belong to Visit East of England, it belongs to everyone involved in the visitor economy across Norfolk and Suffolk.