Implementation

The LVEP Board will provide the oversight and advisory function for the LVEP. It will be supported by a DMP/Operational Group which will retain oversight of the DMP and the work of four subgroups, taking responsibility for the ‘Effective Destination Management’ priority action. Whilst exact composition is to be established, the four subgroup chairs will help oversee implementation. The subgroups themselves will be responsible for the following action priorities of the DMP as follows:

Raise Awareness – DMO Coalition

Develop our Rich and Natural Product –Naturally Group and other stakeholders

Support Resilient and Engaged Businesses –Skills and Business Engagement Group

The Naturally Group will focus on the regenerative and sustainable tourism initiative to ensure that environmental and social responsibility is embedded across all workstreams.

The Visit Suffolk and Visit Norfolk Groups (composed of both DMOs and local authorities) will exist outside of the formal LVEP structure, delivering key campaigns and marketing content individually and will come together as the DMO coalition to consider joint opportunities, working with VEE as the LVEP delivery body.