Our Opportunities

Amongst our exciting opportunities are: The creation of the new LVEP to strengthen our DMO network and improve delivery; the development of our Naturally placemaking brand to position ourselves as the destination for sustainable tourism; strengthened product themes around outdoor and activity tourism as well as arts, culture and events; potential investment projects; the development of World War II Heritage sites; further investment in the Head East cultural campaign; the work of the VENI project for further development in skills and recruitment; and the development of a more intelligence-led approach.

By 2029 Norfolk and Suffolk will be a top-of-mind UK tourism destination, Naturally.