Our Visitor Economy

Our Strengths

We have considerable strengths: these include our landscape, natural environment and waterways; our strong heritage assets; our cultural assets; our well-established destinations; a varied and independent business base: our brand, Naturally, from which we can build on positive perceptions; our relative proximity to key markets and an established DMO network.

Our Challenges

Our challenges include: external connectivity in terms of rail and road links and internal connectivity in terms of poor public transport; seasonality; a limited overseas market; pressures on some honeypot sites and a lack of geographical spread inland; the level of resourcing for some DMOs and the potential for duplication; staff recruitment and retention and competition from other destinations. Sizewell C presents a challenge in terms of perception, construction disruption, pressures on the local labour force and competing demand for accommodation and an opportunity in terms of mitigation funding.