OptiCenter - The Voice of Vision West - Spring 2016

THE VOICE OF VISION WES T Spring / 2016

www.vweye.com

Opti Center TURA cover copy.pdf 1 2/23/2016 11:41:17 AM

IN THIS ISSUE:

THE VOICE OF VISION

FROM THE PRESIDENT’S DESK: Passion for Optometry W E S TBy Joseph C. Mallinger, OD, MBA, FAAO 1-Hour Quick Bites Frame Inventory Strategies

By Fred H. Dubick, OD, MBA, FAAO SETTING YOURSELF APART

By Kim Williams-Justesen Marketing Communications Manager, Solutionreach

PRINTED IN USA

|© 2016 OptiCenter - The Voice of Vision West are registered trademarks of Vision West, Inc. All rights reserved

WHAT’S YOUR SOURCE FOR PROPER BILLING AND CODING GUIDELINES?

By Peter J. Cass, O.D. Vice President Development Practice Compliance Solutions

Vision West® Program Enhancements The Vision West® Program is designed to support our customers through preferred pricing on ACUVUE® Brand Contact Lenses while rewarding exceptional growth. We are introducing some exciting updates, making it even easier to help your practice grow.

Program Enhancements •

All brands now qualify

•

Growth calculation adjusted to quarter over quarter (vs rolling 12 months)

•

Increased minimum threshold ($3,000 per quarter)

•

Excluded guaranteed rebate

•

Reduced to 3 volume tiers

•

Adjusted growth rate tiers

Vision West® Program Revised Rebate Structure.

Locations with no historical sales default to lowest growth rebate tier.

How will this benefit my practice?

The Vision West® Reward for Performance Program has been upgraded to include all brands and increase sales, giving your practice the opportunity to earn a larger rebate.

•

New product launches allow more opportunity for growth since all brands now qualify

•

Inventory and stock and lock programs to help you earn and save

•

Quarter-over-quarter growth calculation tracks your practice growth from year to year. The larger your growth, the larger your rebate

•

$3,000 per quarter increased minimum threshold offsets price increases

•

Easier-to-track three-volume tiers

Third party trademarks used herein are trademarks of their respective partners.

ACUVUE®, ACUVUE OASYS®, 1-DAY ACUVUE® TruEye®, ACUVUE® 2, 1-DAY ACUVUE® DEFINE® and 1-DAY ACUVUE® MOIST are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2016

FROM THE PRESIDENT’S DESK

Recently the California Optometric Association (COA) held the annual House of Delegates (HOD) meeting in Newport Beach, California.

The ‘Passion’ exhibited by the Delegates from each of the 26 Local Societies was certainly apparent throughout the twoday meeting.

During each session of the HOD the Delegates supported with true Passion -- the need to assure the very best in Eye Health and Vision Care care is available to the citizens of California.

The ‘Passion’ with which the HOD members focused their talent and energies regarding the ability of our colleagues to render quality healthcare will certainly bring about more access to health insurance panels for Doctors of Optometry.

As primary entry points into the US healthcare system, our colleagues in almost every other State have better access to all major healthcare panels than do California Doctors of Optometry. Our didactic and clinical training essentially dictate that insurance companies embrace us as primary healthcare providers. Our ability to diagnose and treat ocular and the systemic anomalies associated with them is expected by our patients. The ‘Passion’ demonstrated by the HOD of the COA starts and ends with gaining access for our patients and doctors to the benefits available within their healthcare insurance plans.

As with 14 other State Optometric Associations and groups endorsing Vision West as their exclusive or primary Practice Management, Group Purchasing / Group Buying entity -- each year Vision West presents the COA with its Endorsement / Marketing Agreement revenue. This year during the COA HOD I was honored to present a check demonstrating the amount of the annual revenue provided to the COA in accordance

P3

with the terms of the VWI / COA Endorsement Agreement.

As seen in the photo, this year VWI provided the COA with $170,439. Dr. Sage Hider and I were pleased to pose for the photo demonstrating the amount of revenue afforded the COA. These funds have no restriction(s) relative to how the COA Board of Trustees and its Executive Director (ED) Mr. Bill Howe use these funds. Unlike some other entities seeking to gain endorsement from Associations like the COA – VWI does not specify how these funds are to be used.

If your State Optometric Association does not currently have an ongoing relationship with VWI please feel free to request your elected leaders and / or your ED to reach out to Mr. Josh Mesirow, Chief Operating Officer (COO) jmesrow@vweye.com of Vision West or Ms. Laura Dorris – Director of Business Development and State Association Relations laura@vweye.com to discuss this non-dues revenue generating arrangement. To date, Vision West has returned over $8M to organized Optometry. The funds are used by each State as they see best for the purpose of supporting the independent practice of Optometry.

2016 looks bright for VWI as we continue to work closely with those State Optometric Associations and IPAs wiling to endorse VWI and our Vision West Member Accounts – as we all work side-by-side to further access for our VWI Member Accounts to insurance panels thereby allowing our patients full access to their medical / healthcare benefits.

From the President’s Desk: Joseph C Mallinger OD MBA FAAO President / CEO Vision West

Vision West® Program Enhancements The Vision West® Program is designed to support our customers through preferred pricing on ACUVUE® Brand Contact Lenses while rewarding exceptional growth. We are introducing some exciting updates, making it even easier to help your practice grow.

Program Enhancements •

All brands now qualify

•

Growth calculation adjusted to quarter over quarter (vs rolling 12 months)

•

Increased minimum threshold ($3,000 per quarter)

•

Excluded guaranteed rebate

•

Reduced to 3 volume tiers

•

Adjusted growth rate tiers

Vision West® Program Revised Rebate Structure.

Locations with no historical sales default to lowest growth rebate tier.

How will this benefit my practice?

The Vision West® Reward for Performance Program has been upgraded to include all brands and increase sales, giving your practice the opportunity to earn a larger rebate.

•

New product launches allow more opportunity for growth since all brands now qualify

•

Inventory and stock and lock programs to help you earn and save

•

Quarter-over-quarter growth calculation tracks your practice growth from year to year. The larger your growth, the larger your rebate

•

$3,000 per quarter increased minimum threshold offsets price increases

•

Easier-to-track three-volume tiers

Third party trademarks used herein are trademarks of their respective partners.

ACUVUE®, ACUVUE OASYS®, 1-DAY ACUVUE® TruEye®, ACUVUE® 2, 1-DAY ACUVUE® DEFINE® and 1-DAY ACUVUE® MOIST are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2016

FROM THE PRESIDENT’S DESK

Recently the California Optometric Association (COA) held the annual House of Delegates (HOD) meeting in Newport Beach, California.

The ‘Passion’ exhibited by the Delegates from each of the 26 Local Societies was certainly apparent throughout the twoday meeting.

During each session of the HOD the Delegates supported with true Passion -- the need to assure the very best in Eye Health and Vision Care care is available to the citizens of California.

The ‘Passion’ with which the HOD members focused their talent and energies regarding the ability of our colleagues to render quality healthcare will certainly bring about more access to health insurance panels for Doctors of Optometry.

As primary entry points into the US healthcare system, our colleagues in almost every other State have better access to all major healthcare panels than do California Doctors of Optometry. Our didactic and clinical training essentially dictate that insurance companies embrace us as primary healthcare providers. Our ability to diagnose and treat ocular and the systemic anomalies associated with them is expected by our patients. The ‘Passion’ demonstrated by the HOD of the COA starts and ends with gaining access for our patients and doctors to the benefits available within their healthcare insurance plans.

As with 14 other State Optometric Associations and groups endorsing Vision West as their exclusive or primary Practice Management, Group Purchasing / Group Buying entity -- each year Vision West presents the COA with its Endorsement / Marketing Agreement revenue. This year during the COA HOD I was honored to present a check demonstrating the amount of the annual revenue provided to the COA in accordance

P3

with the terms of the VWI / COA Endorsement Agreement.

As seen in the photo, this year VWI provided the COA with $170,439. Dr. Sage Hider and I were pleased to pose for the photo demonstrating the amount of revenue afforded the COA. These funds have no restriction(s) relative to how the COA Board of Trustees and its Executive Director (ED) Mr. Bill Howe use these funds. Unlike some other entities seeking to gain endorsement from Associations like the COA – VWI does not specify how these funds are to be used.

If your State Optometric Association does not currently have an ongoing relationship with VWI please feel free to request your elected leaders and / or your ED to reach out to Mr. Josh Mesirow, Chief Operating Officer (COO) jmesrow@vweye.com of Vision West or Ms. Laura Dorris – Director of Business Development and State Association Relations laura@vweye.com to discuss this non-dues revenue generating arrangement. To date, Vision West has returned over $8M to organized Optometry. The funds are used by each State as they see best for the purpose of supporting the independent practice of Optometry.

2016 looks bright for VWI as we continue to work closely with those State Optometric Associations and IPAs wiling to endorse VWI and our Vision West Member Accounts – as we all work side-by-side to further access for our VWI Member Accounts to insurance panels thereby allowing our patients full access to their medical / healthcare benefits.

From the President’s Desk: Joseph C Mallinger OD MBA FAAO President / CEO Vision West

INTRODUCING:

Online Education Portal

LEARN ONLINE $5.00 PER UNIT FOR VISION WEST MEMBERS–

A SAVINGS OF $10.00 PER UNIT! ABO, NCLE, CPC/AOA, COPE, State Board approved credits.

Request a reprint of any certificate by e-mail or instant download.

Take Notes!

This handy virtual notepad lets you take notes while you navigate through a course.

Can’t Finish a Test?

Leave a test for any reason, we’ll remember your answers for you.

AND LET’S GO

It’s time to whip your practice into shape Mobilize your office for an intensive, hands-on boot camp designed to transform your practice.

March to one of these upcoming courses: Location

Date

Optometry veteran or new recruit, you’ll gain extensive knowledge from our decorated faculty:

Tampa, Fl

Thursday, 3/10/2016

Austin, TX

Saturday, 5/14/2016

• Scot Morris, OD, FAAO • John Rumpakis, OD, MBA

Cincinnati, OH

Tuesday, 6/7/2016

Minneapolis, MN

Saturday, 6/18/2016

Orange County, CA

Saturday, 10/1/2016

Philadelphia, PA

Tuesday, 10/18/2016

Get moving! Register now at AllerganODPathways.com Questions? Call 1-844-750-2020

COURSES INCLUDE:

On-Demand Certificate Reprints!

LACE UP Each full-day boot camp course costs: $399 per course* For the 1st OD registration per practice

$199 per course* For all additional practice registrations

*In conformance with PhRMA guidelines, the program fees are intended to balance the transfer of value.

© 2016 Allergan. All rights reserved. All trademarks are the property of their respective owners. APC85OU16

160675

REGISTER NOW! Simply login to your Vision West account at www.vweye.com and go to the Resources tab. Click on the ‘Vision West Online CE/ABO’ link to get access to the portal and the coupon code.

TAKE A COURSE FROM YOUR HOME, OFFICE OR ON THE GO.

$150 Savings for Vision West Members who attend this event* • Developing your medical patient base

Vision West is proud to partner with Quantum Optical, the leader of online education for Eye Care Professionals and their staff. The new Vision West Education Portal provides our members with some of the best online, on-demand education available.

Courses include ABO, NCLE, CPC/AOA, COPE, State Board approved credits. Take a course from your home, office or on the go.

The Vision West Education Portal is the perfect resource for all your staff training and continuing education requirements. For certified or licensed ECPs, we offer a wide variety of approved online CE course topics. To sharpen your professional skills, or prepare for the ABO or NCLE exams, we have a number of informative non-credit training modules.

• Implementing ICD-10 codes • Medical record compliance and accurate coding • Gaining access to insurance panels • Productivity, performance, and patient communication • Motivating and training your staff

Upon successful completion of the online test, your CE Certificate can be printed out or emailed to you and your ABO/NCLE credits will be reported automatically. Many courses available and more coming soon!

*Member will receive a $150 statement credit after attending the event. Member must submit a copy of the paid registration form to Vision West. $150 credit valid for one doctor per account.

Contact customer service at 800-640-9485 for more information.

INTRODUCING:

Online Education Portal

LEARN ONLINE $5.00 PER UNIT FOR VISION WEST MEMBERS–

A SAVINGS OF $10.00 PER UNIT! ABO, NCLE, CPC/AOA, COPE, State Board approved credits.

Request a reprint of any certificate by e-mail or instant download.

Take Notes!

This handy virtual notepad lets you take notes while you navigate through a course.

Can’t Finish a Test?

Leave a test for any reason, we’ll remember your answers for you.

AND LET’S GO

It’s time to whip your practice into shape Mobilize your office for an intensive, hands-on boot camp designed to transform your practice.

March to one of these upcoming courses: Location

Date

Optometry veteran or new recruit, you’ll gain extensive knowledge from our decorated faculty:

Tampa, Fl

Thursday, 3/10/2016

Austin, TX

Saturday, 5/14/2016

• Scot Morris, OD, FAAO • John Rumpakis, OD, MBA

Cincinnati, OH

Tuesday, 6/7/2016

Minneapolis, MN

Saturday, 6/18/2016

Orange County, CA

Saturday, 10/1/2016

Philadelphia, PA

Tuesday, 10/18/2016

Get moving! Register now at AllerganODPathways.com Questions? Call 1-844-750-2020

COURSES INCLUDE:

On-Demand Certificate Reprints!

LACE UP Each full-day boot camp course costs: $399 per course* For the 1st OD registration per practice

$199 per course* For all additional practice registrations

*In conformance with PhRMA guidelines, the program fees are intended to balance the transfer of value.

© 2016 Allergan. All rights reserved. All trademarks are the property of their respective owners. APC85OU16

160675

REGISTER NOW! Simply login to your Vision West account at www.vweye.com and go to the Resources tab. Click on the ‘Vision West Online CE/ABO’ link to get access to the portal and the coupon code.

TAKE A COURSE FROM YOUR HOME, OFFICE OR ON THE GO.

$150 Savings for Vision West Members who attend this event* • Developing your medical patient base

Vision West is proud to partner with Quantum Optical, the leader of online education for Eye Care Professionals and their staff. The new Vision West Education Portal provides our members with some of the best online, on-demand education available.

Courses include ABO, NCLE, CPC/AOA, COPE, State Board approved credits. Take a course from your home, office or on the go.

The Vision West Education Portal is the perfect resource for all your staff training and continuing education requirements. For certified or licensed ECPs, we offer a wide variety of approved online CE course topics. To sharpen your professional skills, or prepare for the ABO or NCLE exams, we have a number of informative non-credit training modules.

• Implementing ICD-10 codes • Medical record compliance and accurate coding • Gaining access to insurance panels • Productivity, performance, and patient communication • Motivating and training your staff

Upon successful completion of the online test, your CE Certificate can be printed out or emailed to you and your ABO/NCLE credits will be reported automatically. Many courses available and more coming soon!

*Member will receive a $150 statement credit after attending the event. Member must submit a copy of the paid registration form to Vision West. $150 credit valid for one doctor per account.

Contact customer service at 800-640-9485 for more information.

website to look for the information they need. Google your practice every once in a while and check for accuracy.

A GAME OF TELEPHOnE

Incoming Calls Are More Controllable Than You Think Practice Management TIP OF THE

MONTH The stream of phone interruptions is endless throughout the day, and it’s actually causing you to make some mistakes. Before you can begin to tackle the issue of incoming calls, it’s important to understand why a call becomes a call in the first place. Here are a few root causes that lead to incoming calls.

1 2 3

The patient did not have another way to obtain the information that they were looking for so they ultimately had to call the office to get what they needed The office left the patient a voice mail for any reason whatsoever (usually to confirm an appointment) and the patient calls back to respond to the message The patient’s time expectation for when communication is supposed to occur does not match the practice’s time expectation resulting in the patient calling in to get a status update

Envision this scenario for a moment. You are working at the front desk in your practice and the phone rings. You pick up the phone and it’s a patient calling to schedule an appointment. As you schedule the patient, another patient walks in through the front door and stands in front of you ready to be checked in. The proverbial finger goes up as you try to tell the patient in front of you to hold for one moment while you finish scheduling the patient on the call. This happens repeatedly throughout the day. If the phone isn’t ringing when you are checking patients in, it’s ringing when you are trying to obtain an insurance eligibility on a patient.

Let’s discuss the first root cause.

Most often we see this in the form of questions like: • “Where are you located / how do I get to your office?”

• “Do you take my specific insurance plan?”

• “What are your office hours?”

• “I don’t understand my bill?”

Believe it or not, most patients would rather not have to call you about questions like this. The only reason they are calling your office is because they couldn’t easily find what they needed as they searched around on your website or the internet for more information. If you are receiving incoming calls with questions like these on more than just an exception basis, you should look at how easy or difficult it is to find this type of information about your practice.

Sometimes you, or someone in your

practice may not be the best person to make this assessment because you are “too close” to the situation to be truly unbiased about how you frame up the issue. It never hurts to ask a patient or family member to look over your website as you ask them to look for certain things for ease of use.

Look beyond your website as well.

There is information about your practice strewn all over the internet.

Review websites, mapping websites, sponsored ads, all of which have the potential of providing misinformation about your practice. In fact on more than one occasion, websites like Google Maps have sent people to the wrong practice down the road. Many of these websites also have places for office hours and days which could be providing incorrect information.

Remember that it’s often easier for patients to “Google” your practice than it is for them to go directly to your

The second root cause is also prevalent in many practices that we work with.

Outbound calls frequently become incoming calls if they result in the staff member leaving the patient a voicemail.

This is like newton’s third law of physics, “For every action, there is an equal and opposite reaction.” Reduce the number of outbound calls you are making and you will in turn reduce the number of incoming calls you receive. Commonly, up to 90% of appointment confirmation calls go to voice mail. Almost all of those voicemails will become incoming calls. What’s worse is that in today’s age, most people don’t even check their voicemail. What usually happens is the patient sees the number on their caller ID and ends up calling back saying “I just received a call from this number.” Then the staff member who picks up the call has to figure out why the practice would have called them.

This usually results in a less than stellar patient experience because the patient just expects everyone in the office to know why someone called them.

Appointment confirmation calls are usually the biggest culprit here. You have to ask yourself two questions with confirmation calls.

1 2

Are the confirmation calls really necessary?

How can you get patients to confirm their appointments without having to make a confirmation call?

Confirmation calls may not always be necessary. I recently worked in a practice that had as many nonconfirmed patients show up for their

appointments as confirmed patients.

The non-confirmed patients believed that if they scheduled the appointment, they were going to show up for it.

They didn’t need someone calling them to make sure they were going to show up at the office. It doesn’t hurt to look at your past appointments to determine who does and doesn’t show up and it may be time to consider eliminating the confirmation calls or being selective about who the calls go out to. I know this is usually a challenging thing for most practices to let go of but a simple benefit/effort analysis may prove this a wasted effort.

like Amazon handle communications.

Remember, Amazon doesn’t want incoming calls either. When you place an order with Amazon, you immediately receive an email acknowledging that your order was received. Shortly after, you will receive an email letting you know that it is being processed. A short time later, another email letting you know that the order has shipped, etc. This series of communications is designed to keep you off the phone.

Many of the same systems that help with appointment confirmations also have the ability to provide outbound status updates on things like lab orders.

If confirmation calls are absolutely necessary, is there another way to meet this need without having to make a call? The answer is yes. There are many systems out there that can send automated confirmation messages and appointment reminders to patients either by email or text. Both of these means of communication are becoming increasingly more popular than the old land line. I was observing a patient yesterday that actually interrupted the doctor to pick up his cell phone. no, this patient wasn’t 21, he was 81. The moral here is don’t judge your patient’s use of cell phones and email based on their age.

In closing, knowledge is power. You need to start off by understanding what types of incoming calls you are receiving and when you are receiving those calls. A simple tally sheet placed by each phone can help you collect some information about this.

This information is a starting point in allowing you to analyze the reasons for calls and how frequently those calls come in. With this information, you can start working on a plan to reduce the number of incoming phone calls you receive in your practice. Keep the improvements coming and good luck reducing those incoming phone calls.

The final root cause for incoming calls is a question of mismatched expectations. Patients usually expect proactive communication about the status of their lab results for example. If they don’t hear from you in a couple of days, they call to find out what’s going on. Sometimes this happens even if you told them that the labs wouldn’t be back for 10 days. This is human nature. Parallel this to how companies

TONY MILIAN - CEO Tony has utilized Lean Management concepts to help foster a culture of employee driven continuous improvement at more than 400 Eye Care practices across the United States and Canada. His approach has generated significant revenue growth, cost reductions, and operational efficiency within these practices, while also improving staff accountability and engagement.

(904) 701-3084 practicecopilot.com info@practicecopilot.com

We have dedicated several years to uncovering these issues, developing diagnostics and correcting the underlying causes discussed here.

Please reach out via phone or email if you would like to discuss how we may help. Special pricing is available for Vision West Members. We can be reached at 904-701-3084 or via email at info@practicecopilot.com.

website to look for the information they need. Google your practice every once in a while and check for accuracy.

A GAME OF TELEPHOnE

Incoming Calls Are More Controllable Than You Think Practice Management TIP OF THE

MONTH The stream of phone interruptions is endless throughout the day, and it’s actually causing you to make some mistakes. Before you can begin to tackle the issue of incoming calls, it’s important to understand why a call becomes a call in the first place. Here are a few root causes that lead to incoming calls.

1 2 3

The patient did not have another way to obtain the information that they were looking for so they ultimately had to call the office to get what they needed The office left the patient a voice mail for any reason whatsoever (usually to confirm an appointment) and the patient calls back to respond to the message The patient’s time expectation for when communication is supposed to occur does not match the practice’s time expectation resulting in the patient calling in to get a status update

Envision this scenario for a moment. You are working at the front desk in your practice and the phone rings. You pick up the phone and it’s a patient calling to schedule an appointment. As you schedule the patient, another patient walks in through the front door and stands in front of you ready to be checked in. The proverbial finger goes up as you try to tell the patient in front of you to hold for one moment while you finish scheduling the patient on the call. This happens repeatedly throughout the day. If the phone isn’t ringing when you are checking patients in, it’s ringing when you are trying to obtain an insurance eligibility on a patient.

Let’s discuss the first root cause.

Most often we see this in the form of questions like: • “Where are you located / how do I get to your office?”

• “Do you take my specific insurance plan?”

• “What are your office hours?”

• “I don’t understand my bill?”

Believe it or not, most patients would rather not have to call you about questions like this. The only reason they are calling your office is because they couldn’t easily find what they needed as they searched around on your website or the internet for more information. If you are receiving incoming calls with questions like these on more than just an exception basis, you should look at how easy or difficult it is to find this type of information about your practice.

Sometimes you, or someone in your

practice may not be the best person to make this assessment because you are “too close” to the situation to be truly unbiased about how you frame up the issue. It never hurts to ask a patient or family member to look over your website as you ask them to look for certain things for ease of use.

Look beyond your website as well.

There is information about your practice strewn all over the internet.

Review websites, mapping websites, sponsored ads, all of which have the potential of providing misinformation about your practice. In fact on more than one occasion, websites like Google Maps have sent people to the wrong practice down the road. Many of these websites also have places for office hours and days which could be providing incorrect information.

Remember that it’s often easier for patients to “Google” your practice than it is for them to go directly to your

The second root cause is also prevalent in many practices that we work with.

Outbound calls frequently become incoming calls if they result in the staff member leaving the patient a voicemail.

This is like newton’s third law of physics, “For every action, there is an equal and opposite reaction.” Reduce the number of outbound calls you are making and you will in turn reduce the number of incoming calls you receive. Commonly, up to 90% of appointment confirmation calls go to voice mail. Almost all of those voicemails will become incoming calls. What’s worse is that in today’s age, most people don’t even check their voicemail. What usually happens is the patient sees the number on their caller ID and ends up calling back saying “I just received a call from this number.” Then the staff member who picks up the call has to figure out why the practice would have called them.

This usually results in a less than stellar patient experience because the patient just expects everyone in the office to know why someone called them.

Appointment confirmation calls are usually the biggest culprit here. You have to ask yourself two questions with confirmation calls.

1 2

Are the confirmation calls really necessary?

How can you get patients to confirm their appointments without having to make a confirmation call?

Confirmation calls may not always be necessary. I recently worked in a practice that had as many nonconfirmed patients show up for their

appointments as confirmed patients.

The non-confirmed patients believed that if they scheduled the appointment, they were going to show up for it.

They didn’t need someone calling them to make sure they were going to show up at the office. It doesn’t hurt to look at your past appointments to determine who does and doesn’t show up and it may be time to consider eliminating the confirmation calls or being selective about who the calls go out to. I know this is usually a challenging thing for most practices to let go of but a simple benefit/effort analysis may prove this a wasted effort.

like Amazon handle communications.

Remember, Amazon doesn’t want incoming calls either. When you place an order with Amazon, you immediately receive an email acknowledging that your order was received. Shortly after, you will receive an email letting you know that it is being processed. A short time later, another email letting you know that the order has shipped, etc. This series of communications is designed to keep you off the phone.

Many of the same systems that help with appointment confirmations also have the ability to provide outbound status updates on things like lab orders.

If confirmation calls are absolutely necessary, is there another way to meet this need without having to make a call? The answer is yes. There are many systems out there that can send automated confirmation messages and appointment reminders to patients either by email or text. Both of these means of communication are becoming increasingly more popular than the old land line. I was observing a patient yesterday that actually interrupted the doctor to pick up his cell phone. no, this patient wasn’t 21, he was 81. The moral here is don’t judge your patient’s use of cell phones and email based on their age.

In closing, knowledge is power. You need to start off by understanding what types of incoming calls you are receiving and when you are receiving those calls. A simple tally sheet placed by each phone can help you collect some information about this.

This information is a starting point in allowing you to analyze the reasons for calls and how frequently those calls come in. With this information, you can start working on a plan to reduce the number of incoming phone calls you receive in your practice. Keep the improvements coming and good luck reducing those incoming phone calls.

The final root cause for incoming calls is a question of mismatched expectations. Patients usually expect proactive communication about the status of their lab results for example. If they don’t hear from you in a couple of days, they call to find out what’s going on. Sometimes this happens even if you told them that the labs wouldn’t be back for 10 days. This is human nature. Parallel this to how companies

TONY MILIAN - CEO Tony has utilized Lean Management concepts to help foster a culture of employee driven continuous improvement at more than 400 Eye Care practices across the United States and Canada. His approach has generated significant revenue growth, cost reductions, and operational efficiency within these practices, while also improving staff accountability and engagement.

(904) 701-3084 practicecopilot.com info@practicecopilot.com

We have dedicated several years to uncovering these issues, developing diagnostics and correcting the underlying causes discussed here.

Please reach out via phone or email if you would like to discuss how we may help. Special pricing is available for Vision West Members. We can be reached at 904-701-3084 or via email at info@practicecopilot.com.

1Q-HOUR uickBites

Proud to Support

P9 Members

THE BUSINESS OF PRACTICE 3 SIMPLE WAYS YOU WILL PERFORM BETTER WITH THE

ADIDAS PERFORMANCE RX PROGRAM 1 Maximum profitability with package pricing 2 Spend less time ordering by using EZ CONNECT 3 2-year 100% worry-free frame and lens warranty

Next in a series of easy, quick management tips that you can implement in your practice today in less than an hour,

by Fred H. Dubick, OD, MBA, FAAO.

One Hour Quick Bites: Frame Inventory Strategies

1Q-HOUR uickBites Fred H. Dubick, OD, MBA, FAAO

We have not talked about frame management is some time. On top of all the professional education and forward looking advancements in your office, we cannot lose sight of the profit center in the optical boutique.

How frames are purchased can show big changes in the net profit of the business.

Powered by

First, and most obviously, the bigger the purchase, the better the price. This basic business principle allows that vendors will pass on quantity discounts because the incremental costs to sell you units goes down the more you buy at once. If you wonder how the big box retailer sells the exact frame as you for twenty percent less, it is because they bought a pallet full and you ordered 3 pieces.

Everybody needs their eyes protected from the sun. The adidas performance Rx program offers a wide-range of prescription solutions to make sure that every patient is properly protected. adidas Sport eyewear has partnered with DIGITAL EYE LAB to deliver simplicity through easy ordering and package pricing. All pricing associated with this program will be listed as a complete package price that is structured to offer increased profitability, while providing patients with the best performance sun frames and lenses available.

PROGRAM FEATURES • Package pricing for maximum profitability, FREE Shipping • 2-year 100% worry-free frame and lens warranty • Simplicity with easy ordering through EZCONNECT • 3-5 business-day turnaround • Multiple Rx solutions covering a wide range of prescription needs

DIGITAL EYE LAB provides ECPs with the FASTEST TURN-AROUND TIMES in the industry.

For More Information About This Exclusive Program and to Get Started Today Contact DIGITAL EYE LAB

Timing your purchases at the end of the quarter (as defined by the date when the sales representative’s commissions are most impacted) can generally be used to your advantage to negotiate a better price. Also inquire about end of the year rebates for incremental increases in your volume with that vender.

If there are certain styles that are always being reordered every week, consider buying a larger quantity (projected 4 to 6 months volume) all at once. This will get you a better price, stock your inventory for faster service and allow the staff to check those items into your electronic inventory much quicker.

Periodically, vendors will offer closeouts at deep discounts. These styles may be very close to being discontinued, but can for a reasonable period of time be processed through the vision plan and sold privately at full price. Alternately these may be high quality frames that have gone out of style, but can be a great alternative to a patient that has a limited budget and still wants the serviceability of a well constructed durable frame. Think kids’ frames as an example.

Finally, carefully review all the emails and other promotions that are offered through your buying group for time sensitive sales on frame lines you might already inventory or use that opportunity to add a fresh frame line to the boutique.

Vision West can offer special terms on your larger frame orders.

Please contact our Customer Service team at 800-640-9485 for more details

VIEW & PAY 1.866.866.8673

www.digitaleyelab.com

Your Statement Online visit: www.vweye.com

1Q-HOUR uickBites

Proud to Support

P9 Members

THE BUSINESS OF PRACTICE 3 SIMPLE WAYS YOU WILL PERFORM BETTER WITH THE

ADIDAS PERFORMANCE RX PROGRAM 1 Maximum profitability with package pricing 2 Spend less time ordering by using EZ CONNECT 3 2-year 100% worry-free frame and lens warranty

Next in a series of easy, quick management tips that you can implement in your practice today in less than an hour,

by Fred H. Dubick, OD, MBA, FAAO.

One Hour Quick Bites: Frame Inventory Strategies

1Q-HOUR uickBites Fred H. Dubick, OD, MBA, FAAO

We have not talked about frame management is some time. On top of all the professional education and forward looking advancements in your office, we cannot lose sight of the profit center in the optical boutique.

How frames are purchased can show big changes in the net profit of the business.

Powered by

First, and most obviously, the bigger the purchase, the better the price. This basic business principle allows that vendors will pass on quantity discounts because the incremental costs to sell you units goes down the more you buy at once. If you wonder how the big box retailer sells the exact frame as you for twenty percent less, it is because they bought a pallet full and you ordered 3 pieces.

Everybody needs their eyes protected from the sun. The adidas performance Rx program offers a wide-range of prescription solutions to make sure that every patient is properly protected. adidas Sport eyewear has partnered with DIGITAL EYE LAB to deliver simplicity through easy ordering and package pricing. All pricing associated with this program will be listed as a complete package price that is structured to offer increased profitability, while providing patients with the best performance sun frames and lenses available.

PROGRAM FEATURES • Package pricing for maximum profitability, FREE Shipping • 2-year 100% worry-free frame and lens warranty • Simplicity with easy ordering through EZCONNECT • 3-5 business-day turnaround • Multiple Rx solutions covering a wide range of prescription needs

DIGITAL EYE LAB provides ECPs with the FASTEST TURN-AROUND TIMES in the industry.

For More Information About This Exclusive Program and to Get Started Today Contact DIGITAL EYE LAB

Timing your purchases at the end of the quarter (as defined by the date when the sales representative’s commissions are most impacted) can generally be used to your advantage to negotiate a better price. Also inquire about end of the year rebates for incremental increases in your volume with that vender.

If there are certain styles that are always being reordered every week, consider buying a larger quantity (projected 4 to 6 months volume) all at once. This will get you a better price, stock your inventory for faster service and allow the staff to check those items into your electronic inventory much quicker.

Periodically, vendors will offer closeouts at deep discounts. These styles may be very close to being discontinued, but can for a reasonable period of time be processed through the vision plan and sold privately at full price. Alternately these may be high quality frames that have gone out of style, but can be a great alternative to a patient that has a limited budget and still wants the serviceability of a well constructed durable frame. Think kids’ frames as an example.

Finally, carefully review all the emails and other promotions that are offered through your buying group for time sensitive sales on frame lines you might already inventory or use that opportunity to add a fresh frame line to the boutique.

Vision West can offer special terms on your larger frame orders.

Please contact our Customer Service team at 800-640-9485 for more details

VIEW & PAY 1.866.866.8673

www.digitaleyelab.com

Your Statement Online visit: www.vweye.com

P10

SOLUTION REACH

SETTING YOURSELF APART In today’s fiercely competitive business world, many eye care providers are looking for what will set them apart, not just from other brick & mortar locations, but from Internet businesses as well.

While products and pricing certainly play a role, the biggest incentive traditional ECPs have to offer is their most valuable resource: people.

According to Eyecare Business magazine, ECPs identified improving customer service as one of their top ten trends in 2015. As anyone who has been in the industry for any length of time knows, customer service is a multifaceted component in your business. Improving it requires a multi-directional approach. By examining each area of your operation, you can identify ways of improving the patient experience and increasing the value of your practice for your patients.

In the retail area, providing quality over quantity gives your patients the clear message that you care about the products you offer and that value has a meaning. This is also true of the people you choose to staff your practice. Investing in quality staff, and then investing in the time and resources to ensure they are adequately trained means that you are ensured of having employees who are capable of handling the day-to-day operations of your organization and solving the minor issues that arise.

Increasing office efficiency frees up staff time to focus on valued customers and demonstrates your commitment to providing personalized, exceptional customer service. When every customer is made to feel like they are the only customer, you can almost be assured of

their loyalty and willingness to spread the word about your office. Providing things such as appointment reminders not only lets patients know you are eager to see them, it reduces the chances of appointment no-shows. Providing secure patient portals gives patients a convenient method for sending and receiving information through their smart phone, tablet, laptop, or desktop.

Improving customer service is really paying attention to all the touchpoints your patients have during their experience with your practice. By looking at a variety of areas in your office which impact your patient, you’ll be better able to identify ways for improving your customer service and ensuring continue to grow in the future.

Kim Williams-Justesen,

MARKETING COMMUNICATIONS MANAGER, SOLUTION REACH

P10

SOLUTION REACH

SETTING YOURSELF APART In today’s fiercely competitive business world, many eye care providers are looking for what will set them apart, not just from other brick & mortar locations, but from Internet businesses as well.

While products and pricing certainly play a role, the biggest incentive traditional ECPs have to offer is their most valuable resource: people.

According to Eyecare Business magazine, ECPs identified improving customer service as one of their top ten trends in 2015. As anyone who has been in the industry for any length of time knows, customer service is a multifaceted component in your business. Improving it requires a multi-directional approach. By examining each area of your operation, you can identify ways of improving the patient experience and increasing the value of your practice for your patients.

In the retail area, providing quality over quantity gives your patients the clear message that you care about the products you offer and that value has a meaning. This is also true of the people you choose to staff your practice. Investing in quality staff, and then investing in the time and resources to ensure they are adequately trained means that you are ensured of having employees who are capable of handling the day-to-day operations of your organization and solving the minor issues that arise.

Increasing office efficiency frees up staff time to focus on valued customers and demonstrates your commitment to providing personalized, exceptional customer service. When every customer is made to feel like they are the only customer, you can almost be assured of

their loyalty and willingness to spread the word about your office. Providing things such as appointment reminders not only lets patients know you are eager to see them, it reduces the chances of appointment no-shows. Providing secure patient portals gives patients a convenient method for sending and receiving information through their smart phone, tablet, laptop, or desktop.

Improving customer service is really paying attention to all the touchpoints your patients have during their experience with your practice. By looking at a variety of areas in your office which impact your patient, you’ll be better able to identify ways for improving your customer service and ensuring continue to grow in the future.

Kim Williams-Justesen,

MARKETING COMMUNICATIONS MANAGER, SOLUTION REACH

P12

PRACTICE COMPLIANCE SOLUTIONS

PRACTICE COMPLIANCE SOLUTIONS

P13

WHAT’S YOUR SOURCE FOR PROPER BILLING AND CODING GUIDELINES? In the new era of complex regulations and payer emphasis on audits, you cannot simply rely on your staff, or even your most trusted insurance person to keep you compliant and fully compensated for your services. The DOCTOR has to be the expert. But how does the doctor become an expert? There are many sources for information on reimbursement, some of the worst ones include:

But those sources contain a lot of information and can be hard to follow, so Practice Compliance Solutions has recently developed an all-inclusive manual of proper billing and coding practices by carefully studying CMS policy, CPT and ICD policies, local carrier policy, and medical payer policy. This manual is a complete in office reference Guide to Billing, Coding, & Reimbursement, with over 100 pages of up to date information on:

1. Payer help desks

• Proper Billing and Coding guidelines, avoiding Fraud and Abuse

2. Equipment sales representatives

NEW RESOURCES AVAILABLE FROM PRACTICE COMPLIANCE SOLUTIONS! Practice Compliance Solutions is now offering a Reimbursement Manual Bundle which includes A complete in office reference Guide to Billing, Coding, & Reimbursement, with over 100 pages of up to date information on: • Proper Billing and Coding guidelines, avoiding Fraud and Abuse • Chief Complaint, establishing Medical Necessity, & Medical vs Vision • Rules on E&M codes, Ophthalmologic Codes, S Codes, Refractive Codes • Level II CPT codes and PQRS • Diagnostic Testing, Interpretation & Reports

3. Coding “experts”

• Chief Complaint, establishing Medical Necessity, & Medical vs Vision

4. Publications / opinions not written by the payer

• Rules on E&M codes, Ophthalmologic Codes, S Codes, Refractive Codes

5. Your colleague who assures you it works (“Because it works” is likely the worst reason behind any billing policy) Much better sources of information include:

• Modifiers, ABNs, Coordination of Care, Balance Biling

• www.cms.gov (Medicare)

• & MORE!

• www. Medical payer website

THIS PACKAGE COMES BUNDLED WITH:

• CPT and ICD manuals (current ones!)

• Level II CPT codes and PQRS • Diagnostic Testing, Interpretation & Reports • Modifiers, ABNs, Coordination of Care, Balance Biling • & MORE!

• www. Medicare carrier website

This manual also includes: • The full set of Eye Codes for Optometry, and an

• The full set of Eye Codes for Optometry, and an

• ICD-10 Quick Reference Guide

• ICD-10 Quick Reference Guide

Normal price is $629, but VISION WEST MEMBER PRICE IS $479

Normal price is $629, but VISION WEST MEMBER PRICE IS $479 PETER J. CASS, O.D.

(Formerly Optometric Business Solutions)

Vice President Development Practice Compliance Solutions

For more information visit:

For more information visit:

V WEYE.PR ACTI CECOM PLIAN CESO LUTI O NS.COM

V WEYE.PR ACTI CECOM PLIAN CESO LUTI O NS.COM

P12

PRACTICE COMPLIANCE SOLUTIONS

PRACTICE COMPLIANCE SOLUTIONS

P13

WHAT’S YOUR SOURCE FOR PROPER BILLING AND CODING GUIDELINES? In the new era of complex regulations and payer emphasis on audits, you cannot simply rely on your staff, or even your most trusted insurance person to keep you compliant and fully compensated for your services. The DOCTOR has to be the expert. But how does the doctor become an expert? There are many sources for information on reimbursement, some of the worst ones include:

But those sources contain a lot of information and can be hard to follow, so Practice Compliance Solutions has recently developed an all-inclusive manual of proper billing and coding practices by carefully studying CMS policy, CPT and ICD policies, local carrier policy, and medical payer policy. This manual is a complete in office reference Guide to Billing, Coding, & Reimbursement, with over 100 pages of up to date information on:

1. Payer help desks

• Proper Billing and Coding guidelines, avoiding Fraud and Abuse

2. Equipment sales representatives

NEW RESOURCES AVAILABLE FROM PRACTICE COMPLIANCE SOLUTIONS! Practice Compliance Solutions is now offering a Reimbursement Manual Bundle which includes A complete in office reference Guide to Billing, Coding, & Reimbursement, with over 100 pages of up to date information on: • Proper Billing and Coding guidelines, avoiding Fraud and Abuse • Chief Complaint, establishing Medical Necessity, & Medical vs Vision • Rules on E&M codes, Ophthalmologic Codes, S Codes, Refractive Codes • Level II CPT codes and PQRS • Diagnostic Testing, Interpretation & Reports

3. Coding “experts”

• Chief Complaint, establishing Medical Necessity, & Medical vs Vision

4. Publications / opinions not written by the payer

• Rules on E&M codes, Ophthalmologic Codes, S Codes, Refractive Codes

5. Your colleague who assures you it works (“Because it works” is likely the worst reason behind any billing policy) Much better sources of information include:

• Modifiers, ABNs, Coordination of Care, Balance Biling

• www.cms.gov (Medicare)

• & MORE!

• www. Medical payer website

THIS PACKAGE COMES BUNDLED WITH:

• CPT and ICD manuals (current ones!)

• Level II CPT codes and PQRS • Diagnostic Testing, Interpretation & Reports • Modifiers, ABNs, Coordination of Care, Balance Biling • & MORE!

• www. Medicare carrier website

This manual also includes: • The full set of Eye Codes for Optometry, and an

• The full set of Eye Codes for Optometry, and an

• ICD-10 Quick Reference Guide

• ICD-10 Quick Reference Guide

Normal price is $629, but VISION WEST MEMBER PRICE IS $479

Normal price is $629, but VISION WEST MEMBER PRICE IS $479 PETER J. CASS, O.D.

(Formerly Optometric Business Solutions)

Vice President Development Practice Compliance Solutions

For more information visit:

For more information visit:

V WEYE.PR ACTI CECOM PLIAN CESO LUTI O NS.COM

V WEYE.PR ACTI CECOM PLIAN CESO LUTI O NS.COM

The moment greater clarity equals greater confidence.

ZEISS DriveSafe.

NEW FROM

ZEISS

// DRIVESAFE MADE BY ZEISS

More than 2/3 of your patients may suffer from stress while driving, including challenges with vision. Help alleviate their stress with a new all-day lens solution – ZEISS DriveSafe.

2

1

Better vision in low light conditions.

Glare reduction that targets today’s high-intensity headlights.

3

Clearer viewing of the dashboard, mirrors, and road.

Recommend DriveSafe to patients who need better vision while driving.

To learn more visit www.zeiss.com/DriveSafe. ©2015 Carl Zeiss Vision Inc. DriveSafe products are designed and manufactured using Carl Zeiss Vision technology. US patent 6,089,713. Other patents pending. Rev. 08/15

The moment greater clarity equals greater confidence.

ZEISS DriveSafe.

NEW FROM

ZEISS

// DRIVESAFE MADE BY ZEISS

More than 2/3 of your patients may suffer from stress while driving, including challenges with vision. Help alleviate their stress with a new all-day lens solution – ZEISS DriveSafe.

2

1

Better vision in low light conditions.

Glare reduction that targets today’s high-intensity headlights.

3

Clearer viewing of the dashboard, mirrors, and road.

Recommend DriveSafe to patients who need better vision while driving.

To learn more visit www.zeiss.com/DriveSafe. ©2015 Carl Zeiss Vision Inc. DriveSafe products are designed and manufactured using Carl Zeiss Vision technology. US patent 6,089,713. Other patents pending. Rev. 08/15

USE THE POWER OF VISION WEST TO STAFF YOUR PRACTICE Discover the resumes of optometrists and opticians looking for jobs!

Just visit www.visionwest.com/jobs from your computer to get started VISION WEST MEMBER DISCOUNT

15% OFF HIRE TODAY!

Vision West utilizes CovalentCareers.com to help eye care professionals find amazing jobs and staff members!

CovalentCareers

USE THE POWER OF VISION WEST TO STAFF YOUR PRACTICE Discover the resumes of optometrists and opticians looking for jobs!

Just visit www.visionwest.com/jobs from your computer to get started VISION WEST MEMBER DISCOUNT

15% OFF HIRE TODAY!

Vision West utilizes CovalentCareers.com to help eye care professionals find amazing jobs and staff members!

CovalentCareers

P18

NEW VENDORS

US OPHTHALMIC

With more than 20 years of experience, we are committed to providing our partners with the maximum value and the dependable relationship that is needed in today’s marketplace without compromising on selection or customer service.

US Ophthalmic is globally dedicated to providing high-tech medical equipment to all eyecare professionals, helping maximize the efficiency of all eye care professionals and ensuring the precision and reliability of the diagnostic process while contributing to improve the visual health of the entire population through the continuous improvement of the quality system.

Our objectives are to research and provide high quality optical equipment and make it accessible to all eyecare professionals.

OUR WIDE PRODUCT RANGE INCLUDES: Patternless Edgers, Autorefractometers, Keratometers, Phoropters, Chart Projectors, Lens meters, Digital Refractors, Slit lamps, Instrument Tables, Refraction Units, Digital Pupil meters.

SOME OF OUR COMPETITIVE ADVANTAGES ARE: Direct and exclusive relationship with manufacturers. Extensive inventory. We stock everything we offer Factory trained and supported technicians. US location assures you easy and direct communication and service. Call US Ophthalmics today for help with your equipment needs!

Products: Diagnostic & Surgical Equipment, Tools, & Furniture VW Discount: Up to 15%

For more information contact: Daniel Dauber (888)334-4640 d.dauber@usophthalmic.com www.usophthalmic.com

BE A PART OF THE NEXT BIG INNOVATION THE MOST GROUND-BREAKING ADVANCEMENT IN OPTICS IN OVER 50 YEARS

Featuring Variable Power Optics Technology (VPO™ ), AdlensFocuss™ allows your presbyope patients to see more clearly at the turn of a dial and with four times more viewing area than the best free-form progressive.

Don’t miss out! Sign up now and be one of only 200 practices in the world to offer this exclusive technology in 2016!

Contact us today to schedule an appointment!

Call: +1 888 459 9793 or email: adlensfocuss@adlens.

©Adlens Ltd. 2016. ADLENS® and ADLENSFOCUSS™ are trademarks of Adlens Ltd.

P18

NEW VENDORS

US OPHTHALMIC

With more than 20 years of experience, we are committed to providing our partners with the maximum value and the dependable relationship that is needed in today’s marketplace without compromising on selection or customer service.

US Ophthalmic is globally dedicated to providing high-tech medical equipment to all eyecare professionals, helping maximize the efficiency of all eye care professionals and ensuring the precision and reliability of the diagnostic process while contributing to improve the visual health of the entire population through the continuous improvement of the quality system.

Our objectives are to research and provide high quality optical equipment and make it accessible to all eyecare professionals.

OUR WIDE PRODUCT RANGE INCLUDES: Patternless Edgers, Autorefractometers, Keratometers, Phoropters, Chart Projectors, Lens meters, Digital Refractors, Slit lamps, Instrument Tables, Refraction Units, Digital Pupil meters.

SOME OF OUR COMPETITIVE ADVANTAGES ARE: Direct and exclusive relationship with manufacturers. Extensive inventory. We stock everything we offer Factory trained and supported technicians. US location assures you easy and direct communication and service. Call US Ophthalmics today for help with your equipment needs!

Products: Diagnostic & Surgical Equipment, Tools, & Furniture VW Discount: Up to 15%

For more information contact: Daniel Dauber (888)334-4640 d.dauber@usophthalmic.com www.usophthalmic.com

BE A PART OF THE NEXT BIG INNOVATION THE MOST GROUND-BREAKING ADVANCEMENT IN OPTICS IN OVER 50 YEARS

Featuring Variable Power Optics Technology (VPO™ ), AdlensFocuss™ allows your presbyope patients to see more clearly at the turn of a dial and with four times more viewing area than the best free-form progressive.

Don’t miss out! Sign up now and be one of only 200 practices in the world to offer this exclusive technology in 2016!

Contact us today to schedule an appointment!

Call: +1 888 459 9793 or email: adlensfocuss@adlens.

©Adlens Ltd. 2016. ADLENS® and ADLENSFOCUSS™ are trademarks of Adlens Ltd.

VISION WEST PREMIUM VENDOR EXCLUSIVE FA SH I O N A B L E . P R O T E CT I VE.

WITH

A N S I Z 8 7.1 R AT E D FA S H I O N A N D S A F E T Y F R A M E S

800.776.7842

WWW.WILEYX.COM

W X53CO NT O U R • 15 • 140

W X54 M• 14A RKE R • 135 WSCON01

WSMAR01

WSCON04

WSMAR02

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MEMBERS RE CEIVE A

10% DISCOUN T

ON ALL WIL EY X LINES.

PLUS MEMBERS WILEY X FRAMES AT THAT PURCH ASE 6 OR M ORE

W X52 P• 14RO• 135 FI LE

A T IM E C A N CHOOSE FR OM

WSPRF01

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VISION WES T MEMBER 30

/60/90 BILLIN G!

The order ca n b e split in to thre e sep arate bill p ayments, 1/ 3 due at 30 days, 1/3 at 60 & 1/3 a t 90 an exclusive mem b ership off er. w w w.v w e y e .c om 8 0 0 .6 4 0 .9 4 8 5

ALL ST YLES EQUIPPE D WI TH RE MO V AB L E S I D E S H I E L D S PN: WS201

VISION WEST PREMIUM VENDOR EXCLUSIVE FA SH I O N A B L E . P R O T E CT I VE.

WITH

A N S I Z 8 7.1 R AT E D FA S H I O N A N D S A F E T Y F R A M E S

800.776.7842

WWW.WILEYX.COM

W X53CO NT O U R • 15 • 140

W X54 M• 14A RKE R • 135 WSCON01

WSMAR01

WSCON04

WSMAR02

WSCON05

WSMAR04

WSCON06

WSMAR05

MEMBERS RE CEIVE A

10% DISCOUN T

ON ALL WIL EY X LINES.

PLUS MEMBERS WILEY X FRAMES AT THAT PURCH ASE 6 OR M ORE

W X52 P• 14RO• 135 FI LE

A T IM E C A N CHOOSE FR OM

WSPRF01

WSPRF04

WSPRF03

WSPRF05

VISION WES T MEMBER 30

/60/90 BILLIN G!

The order ca n b e split in to thre e sep arate bill p ayments, 1/ 3 due at 30 days, 1/3 at 60 & 1/3 a t 90 an exclusive mem b ership off er. w w w.v w e y e .c om 8 0 0 .6 4 0 .9 4 8 5

ALL ST YLES EQUIPPE D WI TH RE MO V AB L E S I D E S H I E L D S PN: WS201

rudy.visionwest.halfpage.pdf

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HAVE AN IDEA TO MAKE OPTICENTER BETTER?

15970 Bernardo Center Dr. San Diego, CA 92127-1828

1.800.640.9485 | www.vweye.com

Opticenter is a quarterly publication written, produced and distributed by Vision West, Inc. The first five members THE VOICE OF VISION WES T

to submit an idea to feedback@vweye.com with their suggestions of how to make OptiCenter better will receive a $5.00 Starbucks card.

HAVE A CUP OF COFFEE ON US.

OPTICENTER DESIGN + PRODUCTION:

P R O J E C T M A N A G E M E N T:

OPTIPENDENCE increasing your visibility info@optipendence.com www.optipendence.com a subsidary of NorthCoast-Creative.com

BRANDING : IDE ATION : WEBSITE S : SOCIAL MEDIA : eLE ARNING : PRINT : INTERACTI VE : PACK AGING : NON-TRADITION AL Optipendence + NorthCoast-Creative.com | Contact us at info@optipendence.com

rudy.visionwest.halfpage.pdf

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7:53 AM

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CM

MY

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CMY

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THE VOICE OF VISION WES T

HAVE AN IDEA TO MAKE OPTICENTER BETTER?

15970 Bernardo Center Dr. San Diego, CA 92127-1828

1.800.640.9485 | www.vweye.com

Opticenter is a quarterly publication written, produced and distributed by Vision West, Inc. The first five members THE VOICE OF VISION WES T

to submit an idea to feedback@vweye.com with their suggestions of how to make OptiCenter better will receive a $5.00 Starbucks card.

HAVE A CUP OF COFFEE ON US.

OPTICENTER DESIGN + PRODUCTION:

P R O J E C T M A N A G E M E N T:

OPTIPENDENCE increasing your visibility info@optipendence.com www.optipendence.com a subsidary of NorthCoast-Creative.com

BRANDING : IDE ATION : WEBSITE S : SOCIAL MEDIA : eLE ARNING : PRINT : INTERACTI VE : PACK AGING : NON-TRADITION AL Optipendence + NorthCoast-Creative.com | Contact us at info@optipendence.com

PRE-SORT STD U.S. POSTAGE PAID PERMIT #236 92056

15970 Bernardo Center Dr. San Diego, CA 92127-1828 www.vweye.com Change the World… please recycle this newsletter

2016 LOYALTY REBATE$

PREMIUM VENDOR$ Are you aware that Vision West members can earn rebates by increasing their purchase volumes with our Premium Vendors? In addition to our already low discounts, Vision West has negotiated these following “Money Saving” deals with our Premium Vendors:

Increase your savings by purchasing from our Premium Vendors today!

Login to the member section at www.vweye.com for details of this program or call our Customer Service Department at 800.640.9485.