A GUIDELINE TO STRENGTHEN THE COMMERCIAL EFFECT OF YOUR ONLINE SALES PLATFORM
ONLINE DESIGN GUIDE
Always use the logo in its original colors and proportions
Use the up-to-date version of the logo as shown top right
Do not alter, rotate, or apply effects to the logo
CORRECT USE OF LOGO
INCORRECT USE OF LOGO
• Images on landing page must be relevant
• Never use images of full kitchens
• Maintain consistency in image style
• Ensure images are of high quality
• Find Vipp’s lifestyle images here
Introduction text must include:
A brief overview of Vipp’s history and mission
Emphasis on quality, design, and longevity
Incorporate relevant keywords naturally into brand and product descriptions
• Danish design
• Holger Nielsen
• From Marie to MoMa
• Longevity
• Jette Egelund
• Kasper Egelund
• Sofie Egelund
• Pedal bin
• Swivel chair
• Open-Air
Incorporate stories of craftmanship and design heritage for each product
• Highlight the story of Holger Nielsen and the original pedal bin
• Accompany the story with archival images from Vipp’s image bank
• Find inspiration on Vipp’s story here From Marie to MoMa
ONLINE DESIGN GUIDE
Image should clearly display the product and its function
Packshots and lifestyle images must be of latest revision
Maintain consistency in image size, zoom and background colour
Find packshots and lifestyles images here
OBS.AllfuturenoveltyproductswillalsobeavailableinPNG.format
IMAGE 1 – VIPP BRAND PAGE
PACKSHOT, HIGH-RES GREY
IMAGE 2 – OPTIONAL ”HOVER” IMAGE
PRODUCT CLOSE-UP OR LIFESTYLE
IMAGE 3 – PRODUCT PAGE LIFESTYLE IMAGES + VARIOUS PACKSHOTS, HIGH-RES GREY
Default sort by ”Bestsellers” or ”Most Popular”
Try to avoid spare parts to be at the top e.g. Vipp80 Bin liners
Top 16 products to highlight in categories
1.
3.
5.
7.
8.
9. Vipp14 bin
10. Vipp 521 desk lamp
11. Vipp525 floor reading lamp
12. Vipp3 toilet roll holder
13. Vipp922 shelf, large
14. Vipp523 wall lamp, small
15. Vipp2 shower wiper
16. Vipp921 shelf, small
ONLINE DESIGN GUIDE
Cross sales references must make sense e.g. curtains, rug, and a lounge chair
”Others have also bought”
”You might also like”
References from others brands are acceptable, especially in ”Suggested Items”
ONLINE DESIGN GUIDE
ONLINE DESIGN GUIDE
Highlight ‘Longevity’ in all aspects of product storytelling
• Vipp products are designed with an assembled approach, allowing for easy repair of parts without the need to replace the entire piece.
• Vipp offers an extended warranty against production and construction defects.
The extended product warranty applies to products purchased on or after 1st of January 2023 and is calculated from the date on the original invoice.
Unless stated otherwise, products are covered by a 2-year legal warranty.
ONLINE DESIGN GUIDE
A 10-year warranty is provided on a selection of our products such as kitchens, bins, certain bathroom accessories and ceramics and glassware.
Mention this warranty on product overview pages and individual product pages
Find relevant information here
ONLINE DESIGN GUIDE
A 5-year warranty is provided on a selection of our products such as furniture, lighting, certain bathroom accessories and certain kitchen accessories.
Mention this warranty on product overview pages and individual product pages
Find relevant information here
ONLINE DESIGN GUIDE2025
ONLINE DESIGN GUIDE
Showcase products relevant to the current season first
Update product highlights and product categories according to the season
• Lighting should be prominently featured in the category section
• Include styling tips and recommendations for indoor spaces
ONLINE DESIGN GUIDE
Focus on cross sales within Lighting category
E.g. Suggest the Vipp581 Paper floor lamp with the Vipp143 Wool rug
ONLINE DESIGN GUIDE
If retailer offers Gift Guides*
Highlight accessories and lighting as recommended gifts
Update the guide to reflect seasonal changes, special occasions and festive seasons
• Valentine’s Day
• Confirmations
• Mother’s- and Father’s Day
• Graduations
• Weddings
• Babyshowers
ONLINE DESIGN GUIDE
Q1 & Q2
Focus on Open-Air collection
Q3 & Q4
Focus on indoor products, specifically lighting
Strategically place highlighted pieces in prominent positions on the website, including homepage and category pages
The selection should include products that align with the upcoming season or festive periods, ensuring relevance and timely promotion.
IMAGE BANK
STORYTELLING
EXTENDED WARRANTY