Brand Guideline
II - 2024
WELCOME TO THE Village Brand Guideline
A brand is a promise. A good brand is a promise kept.
Where fitness meets community in the most exhilarating way! Our brand perfectly encapsulates our vibrant spirit: “Ignite Your Inner Power, Elevate Your Lifestyle, Embrace the Village!” We believe in empowering individuals to tap into their limitless potential, pushing boundaries, and achieving greatness together. Village is not just a gym; it’s a tight-knit family that supports, motivates, and celebrates each other’s victories. With state-of-the-art equipment, expert guidance, and a pulsating energy that permeates every corner, Village is where dreams become realities. Join us on this unforgettable fitness journey and let’s unleash the extraordinary within you.
Table Of Content
Logo Design 01
Primary Logo
Logo Mark
Logo Variations
PRIMARY LOGO
Details
The Village logo embodies our commitment to community, health, and excellence. Its vibrant colors represent vitality and energy, reflecting our belief in the power of fitness. The bounce ball symbolizes movement on your journey towards improved well-being. As you embrace our brand, remember that the logo represents strength, support, and a celebration of individual and shared achievements.
LOGO MARK
Details
At the Village, we pride ourselves on the vibrant synergy represented by the bouncing ball, epitomizing the essence of movement. Our commitment to fostering a holistic fitness experience is unparalleled, with a specific focus on tennis and various racquet sports. It is through these activities that we transcend the traditional gym concept and become true clubs.
BOUNCE BALL LOGO
LOGO VARIATIONS
PRIMARY LOGO
SECONDARY LOGO
Color Variation 02
Brand Colors
Visual Hierarchy
Color Usage
MANDARIN
CMYK: RGB: HEX: Pantone: 0, 73, 100, 0 255, 106, 19 ff6a13 1585 C
CMYK:
Pantone: 75, 68, 67, 90 0, 0, 0 000000 black 6 C
CMYK:
Pantone: 0, 0, 0, 0 255, 255, 255 ffffff white 000 C
At some point you may come back to read this line, but also maybe not at all even though it’s in the first spot at the top left of the page.
VISUAL HIERARCHY
YOU WILL READ THIS FIRST.
You will then go back to read this body of text. Want to know why? This takes the most effort to read. This text box has a lot of words. It is in a small font and in the light weight with tight line spacing. No one has time for that!
This is why I’m a professional.
(You probably read this last line before the rest of the text...didn’t you!)
And then you will read this line next.
C: 0, M: 73, Y: 100, K: 00
C: 75, M: 68, Y: 67, K: 90
C: 0, M: 0, Y: 0, K: 0
Typography
Primary Typeface
Secondary Typeface
Header Hierarchy
Helvetica Neue LT Std
Charlotte Southern SECONDARY TYPEFACE
HEADING ONE HEADING TWO
Charlotte Southern Charlotte Southern
HEADER HEADER
Welcome to the Village, where fitness meets community and excitement fills the air! Our state-of-the-art club offers unrivaled workout facilities, including cutting-edge equipment and expert trainers to guide you on your fitness journey. From invigorating group classes to luxurious spa treatments, we are dedicated to helping you achieve your wellness goals. Get ready for a vibrant and energetic atmosphere, where every visit will leave you feeling inspired and motivated. Join us at the Village, where passion, sweat, and triumph collide, creating an unforgettable fitness experience. Trust us, your journey starts here!
Welcome to the Village, where your fitness journey is filled with joy at every step! Our state-of-the-art club offers a warm and vibrant atmosphere that will leave you motivated and smiling. Unlock your potential with our world-class trainers who provide personalized guidance and innovative workout programs. Immerse yourself in endless possibilities for fun and fulfillment as you participate in exhilarating group classes or indulge in relaxing spa treatments. Embrace the spirit of community and achievement that defines the Village. Join us today and experience fitness like never before – with a joyful bounce in your every move!
NEW MEMBER FOLDER
