Melfyn Williams (Williams & Goodwin / All Wales Auction) Reputation Magazine

ABOUTUS

Professionally Trained

At Williams & Goodwin we recognise we are only as good as the people in our team and we dedicate time to ensure they are all trained to our high standards. With the majority of our team having many years of in-depth local knowledge, they are backed by modern technology and connections to over 800 offices throughout the UK. When it comes to moving home, we are Chartered Surveyors, Auctioneers, Estate & Letting Agents and have been selected as the best local agents by The Guild of Property Professionals who also provide our team with Trading Standards approved training in the Guild Associate Scheme. All our team have passed or working towards the industry qualification The Technical Award in Sales, Lettings or Auctions.

We also have Fellows and Members of trusted professional bodies including the Royal Institution of Chartered Surveyors (RICS), PropertyMark NAEA, ARLA & NAVA (The National Association of Estate Agents; National Association of Letting Agents and National Association of Valuers & Auctioneers).

Having received over 50 Top Industry Awards and covering Anglesey & Gwynedd, North West Wales for residential sale & Lettings and North Wales with our auction teamAll Wales Auction.

Some Highlights of a career serving property people since 1985

Past National President of The National Association of Estate Agents

Past National President of The National Association of Estate Agents (PropertyMark) 2003/04 (PropertyMark) 2003/04

Awarded in 2006 at The Estate Agent of The Year Awards for his

Outstanding Contribution To The Industry

Awarded in 2006 at The Estate Agent of The Year Awards for his Outstanding Contribution To The Industry

Since 1998 served on the NAEA Education Committee and Chairperson of

Property Mark Qualifications (2002 - 2020)

Since 1998 served on the NAEA Education Committee and Chairperson of Property Mark Qualifications (2002 - 2020)

Proud to have our team recognised winning no less than 7 Best in UK awards

Proud to have our team recognised winning no less than 7 Best in UK awards in the last 20 years including Best UK Employer in 2019 in the last 20 years including Best UK Employer in 2019

In 2018 Melfyn received a LIFELONG ACHIEVEMENT AWARD from In 2018 Melfyn received a LIFELONG ACHIEVEMENT AWARD from PropertyMark Qualifications PropertyMark Qualifications.

…and perhaps most importantly, over the years he and his team have helped thousands of local people move their home or business.

Auctioneer, Estate Agent & Chartered Surveyor Director at WGTPP & senior auctioneer at allwalesauction.com mel@tppuk.com

38 years estate agency experience & looking forward to continuing developing, succeeding and helping connect property & people

W I L L I A M S & G O O D W I N M E L F Y N W I L L I A M S

Melfyn N Williams BSc(Hons) MRICS PPNAEA FNAVA CPEA

How did you get into real estate? Do you rememberyourfirstday?

Istartedinestateagencyin1985onwhatwasthen theYouthTrainingSchemeage16 Trainingthose days was basic, with no computers or mobile phones,butIwasfortunatetojoinagreatteamof peoplewhotaughtmethebasicsofestateagency andtraditionalservicevalues,&Isoondevelopeda desiretohelppeoplemove Thelocalindependent estate agency (Jones & Davies) soon merged to becomepartofNationwideEstateAgentswherethe trainingwasexcellent

Mydayoffwasonedayaweek,spentattending collegetoinitiallypasstheONCthentheHNCin BuildingStudies,beforedrivingonedayaweekto theUCEatBirminghamtocompletemyBSc(Hons) inEstateAgency,&latertocompletemyISVA/RICS qualifications.

At the same time, I undertook the NAEA CorrespondenceCourseinEstateAgency,forwhich IwastheStudentoftheYearin1991.Oneofmy proudest moments while working for Nationwide wasin1992beingoneofonlytenemployeesinthe Nationwidenetworkofestateagentstobeawarded intheir“NationwideWayAwardofPrideinPeople PerformanceProductPerceptionandPresentation atwork”

After 10 years of working as an estate agent coveringBangor&AngleseyfromtheBangor/Menai BridgeofficesofNationwide,Imovedin1995toan independentagencyinLlangefni.Thisturnedoutto beanunplanned“hop,skip&jump”whenin1998I moved to another local company, before joining forceswithTimGoodwinin2001toformWilliams& GoodwinThePropertyPeople

What advice would you give to someone thinking of starting a career in real estate?

Be prepared for hard work Be able to listen to the customer’s needs & help provide solutions It's a career which can be thoroughly enjoyed but at the same time, very demanding It's rarely been a 9-5 job & those who are prepared to roll up their sleeves, obtain the industry qualifications, be prepared to gain invaluable experience & provide good honest advice, should succeed

What is the best thing about being an Estate Agent?

Helping people move, helping people’s dreams come true, helping create good results that put them in a better position financially & at the same time, helping people get out of difficult financial situations

What is your favourite part about the area/community where you work?

Everything. I am fortunate to work in a wonderful part of the UK – with some of the best spots to eat a sandwich in your car between appointments! It's also an area that enjoys a wealth of local culture & heritage with a love of the Welsh language that remains strong on the Island. Being bilingual is just natural & forms an important part of daily life.

How important is having a good reputation in this industry & why?

With around 40% of our business coming in by recommendations, it tends to follow that reputation matters

How important are reviews to your business?

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Extremely We have become a society where access to information & hunger to see what is going on is a part of everyday life for people Whilst good news is great, bad news travels faster, therefore it's important to have honest reviews published by people to see who the best agents are

How much emphasis does your agency place on staff training?

Each new member of staff has their induction program and then follows a set training plan which includes online coaching, training and development together with in-house mentoring and coaching. Since 2003, we have made it compulsory that every member of staff gains the Technical Award in residential sales or lettings as part of their training program and all staff are encouraged to undertake CPD every year

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'Listen to the customer's needs'

Whatdoyourecommendaseller/landlordshoulddopriortocallinginanagentforavaluation?

Mostpeoplelivinginthelocalitywillseewhotheactiveagentsare,theoneswhodemonstratesuccessfortheir clientsbypricingcorrectlyandhelpingthemachievethedesiredresults.Wordofmouthisagreattoolforany agent and with around 40% of our business coming from recommendations, we would hope all these customerscan’tbewrong We’dalsorecommendyoucheckoutreviewsonViewAgent&Googleandvisitthe localofficetomeettheteamthatwillberepresentingyoubecauseattheendoftheday,atfirstglancemost agentslookthesamefromtheoutsidebutit'sourteamofpeoplethatmakethebigdifferencetoyourgoals.

Whataresomequestionsaselleroralandlordshouldaskyouonalistingpresentation?

Weareinanagewhereitiseasytospoutandmakeclaims-youneedtocheckthesubstanceofwhat'sbeing saidandbywhom.Everyagentisgoingtoclaimtobethebestforyouandit'sanimportantdecisionforyouto makeintrustinganagenttohandleanimportantasset-yourhome

ThreeTopTPPTipstoquestionare:

1)AreyouQualified?

You really need an agent who has a team of experienced & qualified agents in the locality. One good front personwillarguablyserveyoubetteriftheyhaveagreatteamandresourcesbehindthemtoo-allqualified (didyouknowthatnotallagentsarequalified?)

2)Areyouamemberofaprofessionalindustrybody?

LookforthelogosofPropertymarkNAEA(forSales)ARLA(forlettings)NAVA(forauctions)thatdemonstrates theagentactsandabidesbycodesofpractice Ideally,theyshouldalsohavepassedtheTechnicalAwardand abonuswouldbeiftheyaremembersofRICSandTheGuildofPropertyProfessionals.

3)Whatpercentageoftheaskingpricedoyouachieveandwhatisyourfall-throughrate?

No point instructing an agent who over-prices to win your business and then works to chip your price down Likewise,youneedanagenttonotonlyfindabuyer,butmoreimportantly,seeitthroughtocompletion.

Howmuchofateameffortisitwhensellingorlettingahome?

Behindeverygoodperson,thereshouldbeateamofpeoplededicatedtohelpingyouachieveyourgoals.We ensure we have specialised people in each sector for sales, lettings or auctions and people available to best recommend the method of sale and marketing to suit each property and plan with the aim to meet your objectives.

Doyouofferotherservices?Mortgages/Auction/Conveyancingetc.

Whatarethebenefitsofhavingtheseservicesunderoneroof

Everyagentneedstoconsiderthebestmethodtomarketaproperty-privatetreaty,auctionortender Todo this effectively they need to also be experienced and have specialist members in the team who handle each methodasallthreearedifferent.That’swhyitisperfectthatwealsohavetheAllWalesAuctionteambased withinouroffices

WealsohaveanagencyforThePrincipalityBuildingSocietyatourLlangefniandHolyheadofficesonAnglesey ensuringthatlocalpeoplehaveaccessonthehighstreettosavings,investmentsandmortgages.

Whatmakesyourestateagencydifferentfromyourcompetitors?

Ourteamofpeople!Weares

Williams & Goodwin truly are outstanding.

From start to finish of the selling process, they were amazing hence why I use them! From dealing with solicitors to marketing, done so professionally, what a great team.

GARETHJ

GARETHR

Williams & Goodwin offer a very professional service along with a friendly approach that gives you the confidence that the sale of your house is in the right hands.

WILLIAMS&GOODWIN

W E L O V

GARETHRESTATE AGENT REPUTATION AWARD

PROUD WINNERS OF THE 2023 R E P U T A T I O N I S E V E R Y T H I N G

Williams & Goodwin offer a very professional service along with a friendly approach that gives you the confidence that the sale of your house is in the right hands.

ROLE OF A ROLE OF A SELLER SELLER

HOME SELLER VIEWING

Mosthomebuyerswilllookatseveralhomesbefore buyingoneYouwillhavecompetitionAskyourestate agentwhattheythinkyouneedtodotoyourhomeprior tothefirstviewing

Keepitcleanandtidy.Theremaybeoccasionswherethe agentwillcallyouatthelastminuteforaviewing,where possiblebeflexible

Asyouwillbehavingpotentialbuyerswalkingthrough yourhome,keepallvaluablesinasafeplaceandoutof viewIfyouhavepets,itwouldbeadvisabletokeepthem outsideastheremaybebuyerswhomaynotfeel comfortablearoundpets,especiallyifthepotentialbuyers havechildrenwiththem.Ifyouhavekidstoysor obstructionsaroundthehouse,makesureitissafetowalk around Asktheestateagentwhetherit’sbestyouremaininthe homewhilsttheyconducttheviewingIfyoudoremain home,allowtheagenttodotheirjob,theyaretheexperts Unlesstheagentasksyouto,don’twalkaroundonthe viewingwiththem,itmaymakebuyersuncomfortable.

NEGOTIATING

Most home sellers have an emotional attachment to their homes Potential buyers won’t have that attachment, to them, your property is seen as a piece of real estate Therefore, if the agent submits a low offer, don’t take it personally. The negotiation for your home can vary widely. In some cases the negotiation is straight forward or takes weeks of back and forth negotiations Always keep an open mind and remember that an experienced agent will know how to negotiate for you

COMMUNICATION

PROTIP

Always keep the agent up to date on any changes. For example, if you go away for the weekend or you go away on a vacation. This will help the agent if there is a last-minute viewing and they’re trying to get a hold of you. In this situation, it may be advisable to leave a spare key with the agent.

If you are planning a family event and you do not want the agent to conduct a viewing, try and give the agent plenty of notice.

If you make any changes to the property let your agent know. For example, if you install a new boiler or you fix a leaking roof This will help the agent when asked specific questions by a buyer. The key to any successful sale is open communication.

IT’S NOT EVERYDAY YOU SELL YOUR HOME. HERE ARE 3 TOP TIPS TO HELP YOU UNDERSTAND YOUR ROLE AS A

The key to any successful sale is open communication

8Toptips 8Toptips to prepare your home for selling or letting

Your home needs to be well presented, ideally, look better than the competition and have a neutral theme to appeal to more buyers/tenants tastes.

You don’t need to spend loads of money. Some simple changes can make a big difference between your home sitting unsold until you eventually reduce the asking price or your home selling almost immediately for the full asking price.

Think of it as a business transaction, where you are making business decisions.

DEEPCLEANTHEHOUSE

Make sure it’s done properly, if you do, then you are already a step ahead of your competition Include dusting, carpets & garden if you can afford it Do your best to keep it clean & tidy until sold or let!

DE-CLUTTER

Have a clear-out. This will make your home look larger & a place that buyers or tenants can imagine themselves living in Make sure there is a clear flow when walking around your home Do a walk-through, as though you were on the viewing.

COMPLETEOUTSTANDINGDIY

Small jobs left undone make a huge difference to the potential buyers/ tenants When they can see you care and look after your home they may offer you more as they can see additional value.

FIRSTIMPRESSIONSDOCOUNT!

Potential buyers/tenants will be judging your house even before they knock on your door! Make sure that the external appearance is well-maintained and cared for; the outside needs to look as great as the inside. This includes the garden, driveway etc -a tidy, lawns mowed, litter removed and so on Walk up & down your street and compare it to your neighbours

SMELLSSELLS!

Research suggests that smells influence buyers, therefore use this to your advantage. Placing fresh flowers in the kitchen and/or scented candles such as vanilla or cinnamon and even ‘cake baking’ smells have an impact However strong or over-powering smells will put off potential buyers such as: pets, bins, cooking & smoking. Remember to air the house before each viewing

BACKTOBASICS

PROTIP

Buyers want to visualise your home as their home The function of some rooms can change; a spare room used for storage can become the office or a second TV room. Certain rooms hold a greater perceived value, think about converting rooms back to their original use. Remove furniture that looks too big for the room; clutter that isn’t essential to the function of the room will free up valuable space and help make your house looks bigger. Consistent light fittings, flooring and curtains also help.

DEPERSONALISEYOURHOME

Think of your home as a show home. These are effective sales tools as they are always anonymous. Buyers/ tenants want to imagine themselves living there, creating their own story This can be difficult if overwhelming evidence of you or family are everywhere. Remove some family pictures, trophies, children’s artwork. Your house needs to look livedin without looking like anyone actually lives there

NEUTRALTONES

Natural light is great, bright rooms appear more spacious than dim/ dark ones If necessary, use table lamps in rooms that need a little lift Colour is personal, it’s best to go with neutral colours instead of highly individualised interiors. Creating a blank canvas helps buyers imagine how they would live in it and it will appeal to more tastes

THINKING OF SELLING, LETTING OR REQUIRE PROPERTY MANAGEMENT?