ABOUTUS

Professionally Trained

At Williams & Goodwin we recognise we are only as good as the people in our team and we dedicate time to ensure they are all trained to our high standards. With the majority of our team having many years of in-depth local knowledge, they are backed by modern technology and connections to over 800 offices throughout the UK. When it comes to moving home, we are Chartered Surveyors, Auctioneers, Estate & Letting Agents and have been selected as the best local agents by The Guild of Property Professionals who also provide our team with Trading Standards approved training in the Guild Associate Scheme. All our team have passed or working towards the industry qualification The Technical Award in Sales, Lettings or Auctions.

We also have Fellows and Members of trusted professional bodies including the Royal Institution of Chartered Surveyors (RICS), PropertyMark NAEA, ARLA & NAVA (The National Association of Estate Agents; National Association of Letting Agents and National Association of Valuers & Auctioneers).

Having received over 50 Top Industry Awards and covering Anglesey & Gwynedd, North West Wales for residential sale & Lettings and North Wales with our auction teamAll Wales Auction.

Some Highlights of a career serving property people since 1985

Past National President of The National Association of Estate Agents

Past National President of The National Association of Estate Agents (PropertyMark) 2003/04 (PropertyMark) 2003/04

Awarded in 2006 at The Estate Agent of The Year Awards for his

Outstanding Contribution To The Industry

Awarded in 2006 at The Estate Agent of The Year Awards for his Outstanding Contribution To The Industry

Since 1998 served on the NAEA Education Committee and Chairperson of

Property Mark Qualifications (2002 - 2020)

Since 1998 served on the NAEA Education Committee and Chairperson of Property Mark Qualifications (2002 - 2020)

Proud to have our team recognised winning no less than 7 Best in UK awards

Proud to have our team recognised winning no less than 7 Best in UK awards in the last 20 years including Best UK Employer in 2019 in the last 20 years including Best UK Employer in 2019

In 2018 Melfyn received a LIFELONG ACHIEVEMENT AWARD from In 2018 Melfyn received a LIFELONG ACHIEVEMENT AWARD from PropertyMark Qualifications PropertyMark Qualifications.

…and perhaps most importantly, over the years he and his team have helped thousands of local people move their home or business.

Auctioneer, Estate Agent & Chartered Surveyor Director at WGTPP & senior auctioneer at allwalesauction.com mel@tppuk.com

38 years estate agency experience & looking forward to continuing developing, succeeding and helping connect property & people

W I L L I A M S & G O O D W I N M E L F Y N W I L L I A M S

How did you get into real estate? Do you rememberyourfirstday?

Istartedinestateagencyin1985onwhatwasthen theYouthTrainingSchemeage16 Trainingthose days was basic, with no computers or mobile phones,butIwasfortunatetojoinagreatteamof peoplewhotaughtmethebasicsofestateagency andtraditionalservicevalues,&Isoondevelopeda desiretohelppeoplemove Thelocalindependent estate agency (Jones & Davies) soon merged to becomepartofNationwideEstateAgentswherethe trainingwasexcellent

Mydayoffwasonedayaweek,spentattending collegetoinitiallypasstheONCthentheHNCin BuildingStudies,beforedrivingonedayaweekto theUCEatBirminghamtocompletemyBSc(Hons) inEstateAgency,&latertocompletemyISVA/RICS qualifications.

At the same time, I undertook the NAEA CorrespondenceCourseinEstateAgency,forwhich IwastheStudentoftheYearin1991.Oneofmy proudest moments while working for Nationwide wasin1992beingoneofonlytenemployeesinthe Nationwidenetworkofestateagentstobeawarded intheir“NationwideWayAwardofPrideinPeople PerformanceProductPerceptionandPresentation atwork”

After 10 years of working as an estate agent coveringBangor&AngleseyfromtheBangor/Menai BridgeofficesofNationwide,Imovedin1995toan independentagencyinLlangefni.Thisturnedoutto beanunplanned“hop,skip&jump”whenin1998I moved to another local company, before joining forceswithTimGoodwinin2001toformWilliams& GoodwinThePropertyPeople

What advice would you give to someone thinking of starting a career in real estate?

Be prepared for hard work Be able to listen to the customer’s needs & help provide solutions It's a career which can be thoroughly enjoyed but at the same time, very demanding It's rarely been a 9-5 job & those who are prepared to roll up their sleeves, obtain the industry qualifications, be prepared to gain invaluable experience & provide good honest advice, should succeed

What is the best thing about being an Estate Agent?

Helping people move, helping people’s dreams come true, helping create good results that put them in a better position financially & at the same time, helping people get out of difficult financial situations

What is your favourite part about the area/community where you work?

Everything. I am fortunate to work in a wonderful part of the UK – with some of the best spots to eat a sandwich in your car between appointments! It's also an area that enjoys a wealth of local culture & heritage with a love of the Welsh language that remains strong on the Island. Being bilingual is just natural & forms an important part of daily life.

How important is having a good reputation in this industry & why?

With around 40% of our business coming in by recommendations, it tends to follow that reputation matters

How important are reviews to your business?

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Extremely We have become a society where access to information & hunger to see what is going on is a part of everyday life for people Whilst good news is great, bad news travels faster, therefore it's important to have honest reviews published by people to see who the best agents are

How much emphasis does your agency place on staff training?

Each new member of staff has their induction program and then follows a set training plan which includes online coaching, training and development together with in-house mentoring and coaching. Since 2003, we have made it compulsory that every member of staff gains the Technical Award in residential sales or lettings as part of their training program and all staff are encouraged to undertake CPD every year

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Whatdoyourecommendaseller/landlordshoulddopriortocallinginanagentforavaluation?

Mostpeoplelivinginthelocalitywillseewhotheactiveagentsare,theoneswhodemonstratesuccessfortheir clientsbypricingcorrectlyandhelpingthemachievethedesiredresults.Wordofmouthisagreattoolforany agent and with around 40% of our business coming from recommendations, we would hope all these customerscan’tbewrong We’dalsorecommendyoucheckoutreviewsonViewAgent&Googleandvisitthe localofficetomeettheteamthatwillberepresentingyoubecauseattheendoftheday,atfirstglancemost agentslookthesamefromtheoutsidebutit'sourteamofpeoplethatmakethebigdifferencetoyourgoals.

Whataresomequestionsaselleroralandlordshouldaskyouonalistingpresentation?

Weareinanagewhereitiseasytospoutandmakeclaims-youneedtocheckthesubstanceofwhat'sbeing saidandbywhom.Everyagentisgoingtoclaimtobethebestforyouandit'sanimportantdecisionforyouto makeintrustinganagenttohandleanimportantasset-yourhome

ThreeTopTPPTipstoquestionare:

1)AreyouQualified?

You really need an agent who has a team of experienced & qualified agents in the locality. One good front personwillarguablyserveyoubetteriftheyhaveagreatteamandresourcesbehindthemtoo-allqualified (didyouknowthatnotallagentsarequalified?)

2)Areyouamemberofaprofessionalindustrybody?

LookforthelogosofPropertymarkNAEA(forSales)ARLA(forlettings)NAVA(forauctions)thatdemonstrates theagentactsandabidesbycodesofpractice Ideally,theyshouldalsohavepassedtheTechnicalAwardand abonuswouldbeiftheyaremembersofRICSandTheGuildofPropertyProfessionals.

3)Whatpercentageoftheaskingpricedoyouachieveandwhatisyourfall-throughrate?

No point instructing an agent who over-prices to win your business and then works to chip your price down Likewise,youneedanagenttonotonlyfindabuyer,butmoreimportantly,seeitthroughtocompletion.

Howmuchofateameffortisitwhensellingorlettingahome?

Behindeverygoodperson,thereshouldbeateamofpeoplededicatedtohelpingyouachieveyourgoals.We ensure we have specialised people in each sector for sales, lettings or auctions and people available to best recommend the method of sale and marketing to suit each property and plan with the aim to meet your objectives.

Doyouofferotherservices?Mortgages/Auction/Conveyancingetc.

Whatarethebenefitsofhavingtheseservicesunderoneroof

Everyagentneedstoconsiderthebestmethodtomarketaproperty-privatetreaty,auctionortender Todo this effectively they need to also be experienced and have specialist members in the team who handle each methodasallthreearedifferent.That’swhyitisperfectthatwealsohavetheAllWalesAuctionteambased withinouroffices

WealsohaveanagencyforThePrincipalityBuildingSocietyatourLlangefniandHolyheadofficesonAnglesey ensuringthatlocalpeoplehaveaccessonthehighstreettosavings,investmentsandmortgages.

Whatmakesyourestateagencydifferentfromyourcompetitors?

Ourteamofpeople!Weares