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SPRING 2018

THE Newsletter of the VERTU Honda Group

CONTENTS: 2. Vertu Honda Update • 3. New Jazz Sport • 4. Civic diesel arrives 5. CR-V special edition • 6. A look at the future • 7. Awards update • 8-9. New car offers 10-11. aftersales update • 12-13. Community & Colleague Focus • 14-15. Motorbikes Update


VERTU HONDA UPDATE

Welcome! The 1959 original Honda TT team

Welcome to our spring 2018 edition of The Link. Firstly, a belated happy new year to you. With March fast approaching we are at one of the peak times of the year at Vertu Honda. It’s an exciting time for our customers with the new 2018 18 plate hitting the UK roads on 1st March. Great offers are now available in our car and motorcycle showrooms. March is an important point in Honda Motor Co history too. 20th March 2018 marks 64 years to the day that Soichiro Honda, the founder of Honda Motor Co, declared in an address to all employees, his intent to enter the Isle of Man TT races. “With this letter I announce my determination and pledge to you all that I will put my entire heart and soul, and in turn all my creativity and skills to the task of entering the Isle of Man TT races and winning them.”

joy of selling and the joy of creating. From every factory to each of our Vertu Honda dealerships, joy should be at the centre of what we do. I know that our teams love sourcing great products and take huge joy from selling them. I truly hope that you as our valued customer find joy in your experience and ultimately joy when you drive or ride away in the Honda of your choice, or buy services from us. 2018 sees Honda’s three joys live on. Right now we have just had a raft of new products arrive on two wheels and four. The new 2018 Jazz in 1.3 and 1.5 powered models stand proud and are available to test drive. The new 2018 Civic 1.6 i-DTEC with super frugal fuel economy awaits your verdict. In our bikes dealerships a range of naked machines arrive topped by the striking CB1000R. The global legend that is the Goldwing is also fully renewed, along with the original and bench mark of all adventure bikes; the Africa Twin. New frontiers are being discovered, technological boundaries are being pushed and our range of Approved pre-owned stock is always rapidly changing. Visit us soon and see for yourself the huge changes to the Honda range. Chances are you will visit one of our recently refurbished showrooms where a warm welcome awaits. Never before have I been more confident in our range of products and the collective experience of all our teams at Vertu Honda. Ultimately though it’s your opinion that counts and it’s your custom we value. Visit us soon at Vertu Honda. Enjoy the read!

“This I affirm” Soichiro Honda – President Honda Motor Co. This was no ordinary man and to this day his determination, passion and outright quest for engineering excellence lives on in what I know is no ordinary car and motorcycle manufacturer. It was not until 1959 that Honda raced at the TT and the wait for the first win continued through to 1961 when the legendary Mike Hailwood took Honda’s first win on the island. Honda believed back then that quality products would have no international boundaries. Today that belief is no different as now the Honda Motor Co is the number one engine manufacturer on the planet, number one motorcycle manufacturer and seventh largest car manufacturer in the world. At Vertu Honda we have passionate and experienced teams in place at our fifteen dealerships across the United Kingdom. We are hugely proud as teams locally to bring the essence of Honda to you at your local Vertu Honda dealership. The corner stones of Honda’s worldwide strategy has been built on what Soichiro Honda himself declared as the three joys. The joy of buying, the

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SPRING 2018 Vertu Honda

Chris Taylor Managing Director Vertu Honda


NEW JAZZ SPORT

INTRODUCING THE ALL NEW JAZZ

We are thrilled to introduce the all new Jazz Sport, which sits alongside a revised Jazz range. Exterior changes align the Jazz with the latest Honda family style, incorporating the ‘Solid Wing Face’ headlight signature and grille. The front bumper is sharply sculpted, with more aggressive contours around the air vents. At the rear, shallower grille sections are linked by a gloss black trim strip. Updates to the exterior are rounded off by the addition of metallic Skyride Blue as a new colour option. A valuable addition to the line-up, the Jazz Sport features a 130PS (96 kW) 1.5-litre i-VTEC petrol engine. Based on the SE grade the Sport features; a thinner front splitter beneath the lower grille, and triplestrake diffuser to the rear bumper – both finished with a sporty red accent line similar to the Civic Type R, LED headlights, front fog lamps, side sill skirts, a tailgate spoiler and gloss-black 16” alloy wheels. The interior features a unique pinstripe pattern on the upholstery and a leather-wrapped steering wheel and gear knob, all of which are enhanced by orange stitching.

2017 Honda Civic Type R

The mid-grade SE model, priced from £15,615 on-the-road, adds front and rear parking sensors, electrically adjustable and heated door mirrors and 15” alloy wheels. Those opting for the top-grade EX model (from £17,115) will appreciate smart entry and start, automatic climate control and reversing camera. Styling is enhanced with 16-inch alloy wheels and front fog lamps, while LED headlights are now standard addition on the EX. Generous deposit contributions are available on Honda Aspirations with a £750 deposit contribution and five years/62,500 miles servicing for £599, which represents incredible value. To drive the new Jazz, including Sport model please visit your nearest Vertu Honda dealership.

The 102PS 1.3 i-VTEC engine range will start off at £14,115 on-theroad for the entry-level S model. Specifications are generous across the range, with base-grade S models fitted as standard with convenience features such as air conditioning, cruise control with speed limiter and dusk sensing auto lights.

Vertu Honda SPRING 2018

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CIVIC DIESEL ARRIVES

UPGRADED DIESEL ENGINE JOINS HONDA CIVIC LINE-UP

Since its arrival last year, the all new 10th Generation Civic has impressed both existing Honda drivers and those new to the brand. The depth of engineering within the car is testament to the skill of Honda. They have created a class leading car in terms of quality, refinement, driver enjoyment and technology. A comprehensively revised 120 PS 1.6 litre i-DTEC diesel engine now joins the Honda Civic range, offering an outstanding combination of performance and efficiency.

Honda HR-V Wins Honest John Small Crossover Award Honda has made significant improvements to the engine and the exhaust system to maximise real world performance. The efficiency enhancements for the new Honda Civic 1.6 i-DTEC result in a combined cycle figure of 80.7 mpg and 93g/km CO2.

Honda’s new 1.6 i-DTEC is also one of the first engines to be officially tested through the Real Driving Emission (RDE) procedure to validate NOx and particulate emission levels. The diesel powertrain has a new NOx Storage Converter (NSC) system with a higher density cell improving

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SPRING 2018 Vertu Honda

NOx emission performance. A silver thin-coated particulate filter improves the combustion speed of particulate matter, extending exhaust component durability. The 1.6 i-DTEC engine produces 120 PS at 4,000 rpm and 300 Nm of torque at 2,000 rpm, powering the Civic from zero to 100 km/h (62 mph) in 10.5 seconds. A nine-speed automatic transmission will further bolster the Civics’ powertrain options in mid-2018, representing its first ever application in a two-wheel drive car. The diesel joins the existing turbo 1.0 and 1.5 petrol engines to complete a strong engine line up. Demonstrators are available to test drive now at your local Vertu Honda dealership.


CR-V SPECIAL EDITION

HONDA LAUNCHES SPECIAL EDITION CR-V S PLUS We are thrilled to announce the addition of a new variant to the popular CR-V line up. The S Plus special edition offers customers additional features and styling for less.

system and HONDA Connect™ in-car audio and information system with Garmin navigation. The S Plus is available in both 2.0 petrol and 1.6 diesel engine in two wheel drive and manual transmission.

On top of the standard features, the S Plus has a dynamic and stylish appearance with the following new exterior features; body coloured front and rear aero bumpers, tailgate spoiler and stylish running boards, giving the S Plus a sporty but yet mature look.

Available in White Orchid Pearl, Crystal Black Pearl, Polished Metal Metallic and Passion Red Pearl, the S Plus petrol model is priced at £23,500, with the diesel model priced at £24,500. Both of the stated prices include a saving offer of £3,000. Visit your nearest Vertu Honda dealership to see the CR-V S+ for yourself.

Based on the S Navi grade, the new S Plus model includes the following as standard; climate control dual auto A/C, cruise control, Bluetooth® hands free telephone (HFT) system, reversing camera, city brake active

World’s Favourite Small SUV Do you know that the HR-V is the world’s most popular small SUV? *Quite an achievement for a relatively new model. Introduced in 2015, it’s been a sales success all over the world, selling over one and half million units since its launch. Why is it so popular? Compact, yet stylish exterior with a comfortable, flexible interior, with the highest safety rating and class leading levels of safety equipment as standard. Owners love the slightly elevated driving

position, with excellent levels of visibility and responsive road handling. Available with a petrol engine with manual or automatic transmission, or a super frugal diesel option, the HR-V has something for everyone. Book a test drive at your nearest Vertu Honda dealership.

*JATO Dynamics Sales period Jan 2015 – December 2016

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A LOOK AT THE FUTURE

Honda commits to electrified technology for every new model launched in Europe As covered in the last issue of The Link, Honda is a company that is always looking to the future. It recently confirmed that electrified technology will feature in every new car model launched in Europe. Honda aims to have electrified technology in two thirds of its new car sales by 2025 in Europe Honda’s new electric vehicle, the Urban EV Concept will be for sale in Europe in 2019. Built on a completely new platform, the EV showcases advanced technology within a simple and sophisticated design. On sale from 2018, the CR-V Hybrid will be the first Honda hybrid SUV sold in Europe. The CR-V Hybrid powertrain delivers real-world efficiency and effortless driveability. The i-MMD (Intelligent Multi-Mode Drive) two-motor system does not need a conventional transmission – instead, a more compact multi-mode unit with a single fixed-gear ratio delivers torque seamlessly to the wheels. Everyone at Vertu Honda is excited about the future direction of Honda. We’ll keep you updated with developments.

Diesel engines are more efficient than petrol, offer higher performance and use up to 20% less fuel. But there are diesels and then there are Honda diesels. Visit the Honda Engine Room online to find out more. HONDAENGINEROOM.CO.UK/DIESEL-FUEL-THOUGHT

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AWARDS UPDATE

Honda Jazz awarded Most Reliable Small Car in What Car? 2017 Reliability Survey The Honda Jazz has been named Most Reliable Small Car in What Car? magazine’s 2017 Reliability Survey, with the owners of the popular supermini reporting no faults with their car. The survey – published in the December issue of Britain’s leading consumer automotive magazine – asked owners of 14,208 cars to ask if their cars had suffered any faults in the last 12 months. These were classified into 14 groups: battery, bodywork, brakes, engine electrics, exhaust, exterior lights, fuel system, gearbox/clutch, interior trim, non-engine electrics, steering, suspension and other. The

cost and length of the repair were also used to weight the severity of the fault and create a reliability rating. The magazine reports: ‘Not one Honda Jazz owner who completed the survey reported any faults with their car, giving the little Japanese hatchback a perfect reliability score.’ The Honda Civic hatchback and Tourer also scored highly in the family cars category, achieving a 94.5% reliability rating. Older cars were also studied, with owners of older cars (4-10 years) also asked to complete the survey. The Honda Civic diesel scored 100% reliability with no owners reporting faults. This is a fantastic result for the Jazz and only goes to further demonstrate the build quality that Honda is famed for” said Phil Webb, head of car at Honda UK. “To then also further score highly with the Civic hatchback and Tourer simply reaffirms Honda as one of the most trusted and reliable brands.

Honda picks up hat-trick of trophies in Driver Power Used Car Awards Honda has been recognised for its quality and versatility in the inaugural Auto Express Driver Power Used Car Awards, with the Honda Jazz and Honda CR-V scooping a hat-trick of trophies for the Japanese manufacturer in the prestigious poll. Part of the UK’s largest customer satisfaction and ownership survey, the new-for-2017 Driver Power Used Car Awards represent a comprehensive evaluation of three-to-six-yearold vehicles, including 31 rating attributes across nine major vehicle judging categories. The results were published in late 2017 in Auto Express. The Honda Jazz clinched the Gold Award in the ‘Best Used Small Car’ category and the Honda CR-V took Silver in the ‘Best Mid-Size SUV’ segment and Gold for ‘Infotainment, Connectivity and Electrics’. For the Honda Jazz and Honda CR-V to be acclaimed as top-performing models in three major categories is a clear demonstration that Honda cars continue to perform well, giving driving pleasure long after leaving the showroom, which is testament to our products’ inherent attributes and calibre.

Vertu Honda SPRING 2018

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NEW E T A L P 18 ERS F F O R A C

Make your dreams come true at Vertu Honda. £0 de Jazz, HR-V and CR-V* models. £750 Test Drive models. Five years/62,500 servicing for j 18 registration plate change at you

Model Shown: azz EX 1.3 i-VTEC Manual in White Orchid Pearl at £1 Polished Metal at £32,815 On The Road (OTR). Terms and Condition used along with any other offers currently available. 0% APR represen been serviced in accordance with the Honda service book and the max correct at time of publication but may be subject to change. Grantham RG12 1HL a company registered at Companies House No 03289418.

Civic Type R wins BBC TopGear Magazine Car of the Year

Are you aware that each of our dealership are home to two business specialists and a fleet of demonstrators, which are available for extended evaluation drives for company car drivers. To be eligible for an extended 48 hour test drive the driver(s) must work for and be entitled to a company car operated by a named fleet/business user. The all new 10th generation Civic diesel has just joined our fleet of demonstrators which includes Jazz, HR-V and CR-V. For further information please call your local Vertu Honda dealership.

The Honda Civic Type R has triumphed in the coveted BBC TopGear magazine Car of the Year awards, taking a hat-trick of honours. Picking up the hot hatch of the year, international editors’ car of the year and then going on to claim the overall prize, car of the year. “The Civic Type R isn’t just the best Hot Hatch of the Year, it’s the best Car of the Year," said BBC TopGear magazine. “It’s addictive, rhythmic and devastatingly rapid; a true hero for the masses delivering accessibility and madness in one package. The thrill comes from the sheer single-mindedness of it.” Available for under £300 a month, the Civic Type R has a top speed of 169mph and can do the 0-62mph sprint in just 5.7 seconds. The power comes from the 2.0-litre VTEC TURBO engine that has been optimised and refined to produce 320 PS with peak torque of 400 Nm.


18 PLATE CAR OFF NEW ERS

eposit and 0% APR finance available on selected e Incentive available on Civic petrol* & diesel just £599. All in time for the new 2018 ur local Vertu Honda dealership

17,615 On The Road (OTR). HR-V Black Edition 1.5 i-VTEC Manual in Crystal Black Pearl at £25,000 On The Road (OTR). Civic SE 1.0 i-VTEC Turbo Manual in Rallye Red at £18,890 On The Road (OTR). CR-V 2.0 i-VTEC EX Manual in ns: New retail Jazz EX 1.3 i-VTEC, HR-V Black Edition, CR-V (excluding S+ models), Civic (excluding Type R) ordered from 01 February 2018 to 31 March 2018 and registered by 31 March 2018. Subject to model and colour availability. Not to be ntative Honda Aspirations (PCP): Maximum customer deposit 30%. You do not have to pay the Final Payment if you return the car at the end of the agreement and you have paid all other amounts due, the vehicle is in good condition and has ximum annual mileage has not been exceeded. **£750 test drive incentive: Please visit www.honda.co.uk/civic-750<http://www.honda.co.uk/civic-750>>. Finance is only available to persons aged 18 or over, subject to status. All figures are Motor Co. are credit brokers, not lenders. Credit provided by Honda Finance Europe Plc. Cain Road, Bracknell, Berkshire RG12 1HL. Honda Financial Services is a trading name of Honda Finance Europe Plc. Cain Road, Bracknell, Berkshire Honda Finance Europe plc is authorised and regulated by the Financial Conduct Authority, Financial Services Register number 312541. 5 Years £599 Servicing: Please visit www.honda.co.uk/cars/offers<http://www.honda.co.uk/cars/offers>


AFTERSALES UPDATE

Competitive Tyre Prices Vertu Honda is going green To reduce the amount of paper work at handover we would like to offer our customers the option of receiving their invoice by email. We’ll ask for your email on your next visit.

We always tend to feature an article on Tyre safety in The Linc and we would like to thank our customers who have given us positive feedback on their experience of buying tyres. Many are surprised at just how competitive our prices are. We can assure you they always will be with our Tyre Promise Price Guarantee. What’s more we stock the most popular tyres as recommended by Honda so can offer a while you wait service. We’ll even give your car a wash and vac if you have time. Tyres are often overlooked, remember they are a vital component of your car and their condition and tread depth can have a significant effect on your safety whilst driving. With the varying quality of road surfaces and increased levels of potholes regular checks are advisable. We are always happy to offer advice on their condition, and are happy to quote on replacements if required. To arrange a free safety check simple call you service department, they will be happy to help.

DAVID EARTH – MASTER TECHNICIAN VERTU HONDA GRANTHAM

TYRE PRESSURE MONITORING SYSTEM All new vehicles sold after 31st October 2014 are required under the EU General Safety Regulation, to have a Tyre pressure Monitoring System, which will notify the driver should one or more of the vehicles tyres become deflated.

ection to your Honda? Well this can Would you like a permanent conn My Honda Dongle to your car, a be achieved with the fitment of a edure. My Honda enables you to quick, simple and currently free proc and oil health, economy, past ry batte have an insight into your cars journeys and even its location? ing that if heaven forbid, your You’ll have the reassurance of know airbags are deployed, your car the and car is involved in an accident ator who will then give you a quick will contact a Honda trained oper cy is no response then the emergen call to check you are ok. If there services can be called.

of My Honda. A simple dongle that This is all possible with the fitting app on your smartphone. fits to your car and links with an ever you can have it fitted for The RRP of this device is £255, how e of cars qualify for the device, free for a limited period. A wide rang back to 2012 models. This offer with some model eligibility stretching with an eligible vehicle. We’ll ers own a is available to all Vertu Hond even give your car a wash and vac. Honda simply call your local Vertu To see if your car qualifies for My is free until 31st March 2018, this er Honda dealership. Rememb saving you £255.

There are generally two ways to monitor tyre pressure, directly; by using electronic wheel mounted pressure sensors, which send measured pressure data to a central control unit, or indirectly; by using wheel speed data to look for variances in wheel speed due to circumference differences caused by a incorrectly inflated tyre. For example, if one tyre became deflated, its circumference would reduce and the wheel would need to rotate faster to keep up. Honda favours this indirect method though there are a few exceptions with some year model Jazz, late model Accords and if you are lucky enough to own one the current model NSX. If your vehicle notifies you of an issue by illuminating an amber warning light, you should immediately visually check and pressure check your tyres. Your recommended tyre pressures can be found on a white sticker on the car body inside the driver’s door. Remember to take note of the actual pressure of the tyres before inflation as this may help us if further investigation is required. If all is ok and the car drives normally, you can reset the system either through your Honda Connect system on current model Civic or via your steering wheel menu buttons on all other models. Full detail can be found in your owner’s manual, search the index under D for “Deflation Warning System” Activation of the deflation warning can sometimes be due to other influences such as differences in temperature, varying tyre makes and models, excessive tread depth differences and failure to initialise when required. If you experience multiple unexplained activations you should contact us for investigation. You should routinely check your tyre pressure (recommended monthly) as natural deflation will occur, a healthy tyre can lose 2psi in a month which is typically 6% of the recommended pressure. The deflation warning system should be initialised every time the pressure is checked regardless of whether or not the pressure is adjusted

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AFTERSALES UPDATE

All Makes Servicing The Honda Extended Guarantee keeps you and your car covered for all eventualities. Maintaining the manufacturer warranty gives you that added piece of mind that key components of your Honda are guaranteed by Honda. Is your Extended Guarantee about to expire ? You can renew and pick flexible payments to suit you – and we’ll keep you protected against the unpredictable.

O n ly H o n d a t ra i n e d technicians ser vice your car, because they know it best .

We only use genuine Honda parts to maintain the reliability of your car.

H o n d a c a r e A s s i s t a n ce means wherever you are we’ll get you back on the ro a d o r s a f e l y h o m e .

Fixed prices mean there’ll be no changes to costs throughout your plan.

Just a reminder that we can service all makes of cars. We will undertake any service work to manufacturer guidelines. Providing a first class service at a highly competitive price is our aim for any customer. We’ll also offer you a nice cup of tea if you decide to wait and will wash and vac your car upon its return. To find out more simply call your dealership and speak to a service advisor.

Pay nothing today spread cost over 3 months 0% plan?? a service e e v a h I Do K websit Visit HU cars/owners/servicek/ co .honda. .u obi.html ttps://secure ervice-plan-lookup.m /s re u ec /s plan

Added flexibility

Simply call your local Vertu Honda dealership to renew.

Honda comes out on top in What Car? Servicing Satisfaction Survey

There is nothing worse than an unexpected service or repair bill. We understand this and are able to offer you an additional service for any work, be in service, repairs, tyres, carried out by a Vertu Honda dealership. On any transaction between £150 and £1000 we can help spread the cost, interest free, over three months, with no payment required for the first thirty days following the date of work carried out. There is no cost to you, just and affordable option to make any large or unexpected bill easier to manage over a longer period, interest free.

Honda has won What Car? magazine’s inaugural Servicing Satisfaction Survey, receiving widespread praise for the quality and value of its comprehensive road car range. Conducted at the end of 2017, the poll canvassed readers for their views on key criteria, from quality of work to politeness of staff and value for money. Honda was the only manufacturer to be rated inside the top three in both categories, placing second in ‘Best franchised dealers, 0-3 years’ – to reflect a typical new car warranty period – and third in ‘Best franchised dealers, 4-20 years’, indicative of how dealers perform as a car ages. Honda’s strong scores across the board earned the brand top honours in the overall ‘Best franchised dealers, 0-20 years’ rankings. What Car? is an esteemed publication, and to be the only manufacturer to score so highly in all three age categories is testament to the unstinting commitment to offer the very best in customer service. The What Car? Servicing Satisfaction Survey shows that Honda dealers score well in every area – and while the level of satisfaction with many brands plummets as cars age, Honda owners can expect attentive behaviour from staff and a high standard of workmanship throughout their cars' lives.

What to do when

your service pla n is about to ex pire Here at Vertu Ho nda, we like going That’s why we pu the extra mile. t more into every do. So why not single service we renew your plan today? Simply pic new one with fle ka xible payments to su from just £10 pe r month – and we it you, starting ’ll keep your car looking and drivi ng like new

O n ly H o n d a t ra i n e d technicians se r vice your car , because they know it best .

Our dealership in Sunderland takes this a stage further, please see the community pages for details.

Does my Honda have an outstanding Airbag Recall? http://www.honda.co.uk/cars/owners/airbag-recall.html and check to see if your vehicle has any outstanding recalls.

A complimen tar y clean always c ompletes your ser vice.

We only use g e n uin e H on d a pa r t s t o m a i nt a i n t h e r e l i a b i l i t y of y our car.

Fixed prices m e a n t h e r e ’l l b e n o ch a n g e s to costs throughout yo ur pla n .

Call your local

Vertu Honda de alership for yo and continue to ur tailored quot benefit from ge e, nerous savings .

Vertu Honda SPRING 2018

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COMMUNITY FOCUS

Vertu Honda Newcastle helps drive support for local foodbank Chad Ridley, Adam Brown, Sean Coulson and their respective teams have committed to supporting the city’s most disadvantaged after sponsoring a local foodbank. The new charitable partnership sees the Scotswood Road dealership acting as a donation point for the West End Foodbank with the team also donating their time to transport the much-needed food. Chad said: “I think it’s important that businesses support local communities wherever possible and I’m proud of the enthusiasm with

which my new colleagues have taken on board this partnership. “Foodbanks are a lifeline for thousands of people across the country and do amazing work, not only in providing food and other essential items, but also through the pastoral services they offer. “The West End Foodbank is always busy so I hope that our support will help take away some of that strain. We would welcome anyone who wants to contribute to our collection, our doors are always open and our coffee is always hot!”

Vertu Honda Mansfield supports local Football Team Our dealership in Mansfield is pleased to offer support to a local group of U14’s football players. Sherwood Colliery Sunday team is based at Mansfield Woodhouse and plays in the Notts YEL (Young Elizabethan League), having won the Kickstart League and cup double last season. The team is made up of many players who have progressed with the club over the last seven years. Stability in management and continued support from parents, who assist in transport and fundraising, help maintain the high levels of support and overall achievement. We wish the team well in their new kit!

Vertu Honda supports the Lincolnshire Bowling Association (EBF) Vertu Honda is pleased to continue its sponsorship of the Lincolnshire Bowling Association. The Lincolnshire Bowling Association was formed in 1926, and is one of the thirteen County Associations running down the Eastern side of England, stretching from Northumberland down to North Essex, that make up the English Bowling Federation (EBF). Over the years Lincolnshire has produced many national winning teams and individual champions in singles, pairs and triple competitions. Currently there are over seventy clubs in Lincolnshire that are affiliated to the County Association, members of these clubs are all

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entitled to enter County competitions and can be selected to play in County teams. The photograph shows Dan Bedford, of Vertu Honda Boston, presenting a brand new trophy, kindly provided by Vertu Honda, to Mike Carr Lincolnshire’s Past President, left, and Junior National President and the President of Norfolk, Eddie Barber. The trophy is for a new annual indoor completion between the two Counties.

Great learning environment At Vertu Honda we have a strong connection to our local communities. One of our key alliances is with the Newcastle Eagles Basketball team who compete in Great Britain’s highest level of the sport in the British Basketball league. Led by Fabulous Flournoy MBE, Newcastle are the most decorated team in BBL history. The team enjoy their Honda Civics provided by Vertu Honda. We believe in developing the grass roots of the sport and Newcastle Eagles themselves reach out to over one hundred schools in the North East. Our Managing Director, Chris Taylor, has played Basketball from a young age and is now seeing his son Brae develop his skills in the sport. Vertu Honda Grantham have provided kit for the Priory Belvoir Academy. The team have had a great couple of years competing in Leicestershire schools competitions. Brae and his team mates love their kit and the environment that Priory Belvoir Academy has provided for them educationally and personally. The school has received coaching visits from Leicester Riders BBL captain Tyler Bernardini.


COLLEAGUE FOCUS

Estelle goes to Budapest Estelle Hobbs, sales executive at our Boston dealership, has experienced a once in a lifetime trip to Budapest, thanks to Honda. The trip was in recognition of Vertu Honda Boston’s Civic sales performance. The whole team at Boston embraced both the outgoing Civic and the arrival of the stunning 10th generation Civic. Attracting over one hundred people to their launch event, the dealership got off to a flying start securing the very first cars for their customers. The European trip, with only fifteen members from the UK, saw Estelle travel to Budapest for three days that started with a river cruise and attendance of the World Touring Car Championship. On the following day Estelle visited the Hungaroring to experience the New Civic, followed by laps in current Civic Type R. Then there was a lap with one of the World touring drivers in the amazing NSX. An incredible experience for Estelle, pictured at an evening reception with Tiago, WTCC driver.

Vertu Honda Sunderland continue to deliver chart topping customer service The team at Vertu Honda Sunderland is celebrating Honda’s placement as the best brand in What Car? Magazine’s inaugural Servicing Satisfaction Survey, featured earlier in this edition of The Link. The dealership, with a team of Billy Taylor, Mark Hildreth, Dave Shaw and John Morris, is currently ranked first on Honda’s own

internal Customer Satisfaction index. The Honda index looks at the whole UK network and is a true reflection of the level of service and dedication visitors receive when having their car maintained at the dealership.

current number one position. The dealership has also continued to receive high scores on the independent customer satisfaction index, Judge Service. All good news for anyone visiting the dealership.

The team at Sunderland are no stranger to a top five ranking in the index, and are thrilled at their

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BIKES UPDATE

WOULD YOU LIKE TO FIX THE COST OF YOUR SERVICING? Vertu Honda Bikes can offer owners of any bike purchased from the dealerships a fixed priced service plan which covers all the necessary maintenance to keep you safe on the road and your bike in optimum condition.

WE'LL HAVE THE FOLLOWING MODELS ARRIVING IN OUR SHOWROOM THROUGHOUT 2018

Starting at just £9 per month you can receive two level services, MOT’s and even roadside assistance for Honda models. We’ll even give you a 10% discount on all accessories and repairs for the duration of the plan. Future proof your servicing at Vertu Honda Bikes.

Vertu Honda Bikes – Used Bike Service Plans 2 x Level Services + 2 MOT

• 2018 CB125R

• 2018 Goldwing Tour

• 2018 CB300R

• 2018 NC750S (updated for 2018)

2 x Roadside Assistance Worth £75 Per Year (Honda Only)

• 2018 CB1000R

• 2018 NC750X (updated for 2018)

10% Off All accessories for the life of the plan

• 2018 CRF1000L Africa Twin (updated for 2018)

• 2018 X-ADV (updated for 2018)

10% Off all repairs for the life of the plan

• 2018 CRF1000L Africa Twin Adventure Sports

• 2018 Integra

Group 1 - Up to 125cc = £9.00 Per Month

Want to be the first to see the new bikes at your local Vertu Honda Bikes showroom ? simply follow either one of our local Facebook pages www.facebook/vertuhondabikes/Grantham or /Nottingham and we’ll keep you informed. We’ll ensure you one of the first to ride away on these stunning new models. Advanced orders now being taken.

Group 2 – Up to 750cc = £14.00 Per Month Group 3 – Sports = £15.00 Per Month Group 4 – Tourer = £17.00 Per Month T&Cs apply. Please call for details

WHAT DO DAN GOLD, DAN LINFOOT AND VERTU HONDA BIKES HAVE IN COMMON?! Earlier this year Honda UK Motorcycles held a Charity Auction event for Automotive Charity, BEN, where more than £25,000 was raised. Vertu Honda Bikes Nottingham came away with a unique prize, the opportunity to have a motorcycle helmet designed and painted by well-known tattoo artist, Dan Gold. General manager of Vertu Honda Bikes, Jamie Halliday, saw a great PR opportunity with the dealership being one of the main sponsors for Honda Racing British Superbikes rider, Dan Linfoot. Jamie decided to ask Dan to wear the one-off helmet for the last two races of the season at Brands Hatch – which he agreed to happily! Jamie delivered the helmet to Brands Hatch himself and watched Dan racing, plus took lots of photographs of the event. He said: “It was a great day for all involved - Honda Racing BSB Team, Vertu Honda Bikes and Dan Gold himself.” Although Jamie had planned to auction off the helmet afterwards, Dan fell in love with it and asked if he could take it home … where it now resides in a glass cabinet!

THE HISTORY OF THE HONDA SUPER CUB 1966 1981 1962 1978 Honda CA100 (U.S.)

The model that enabled Honda motorcycles to take root in the U.S.

14

SPRING 2018 Vertu Honda

Super Cub C50

Switch to OHC engine The starting point for the current engine

CT110

Super Cub C50

Affectionately known as the Hunter Cub in Japan and overseas

1983

Super Cub 50 Super Custom

Achieved fuel efficiency of 180 km per liter


BIKES UPDATE Model

F IX E D PR IC E S E RVI V C E PL AN S

FO R N E W H O N DA M OTO RC YCL

E S A N D S C O OT E R S

2018 HONDA GL1800 GOLD WING The Honda Gold Wing, since its introduction as a naked 1000cc machine in 1975 has always been the ultimate in two-wheeled travel. And it’s a motorcycle that’s been very much on its own journey, growing in physical size and displacement over the decades, all the while creating an enduring and unrivalled reputation for luxury, quality and comfort. Now, in response to the evolutions of demographics and the motorcycle market, the development team in charge of the bike’s future have decided on a radical departure from what would be a traditional update trajectory. Redesigned from the wheels up, the new Honda Gold Wing is sharper, more compact and lighter; its monumental flat six-cylinder engine now features 4-valves per cylinder and comes equipped with Throttle By Wire, 4 riding modes, Honda Selectable Torque Control and Hill Start Assist. The new chassis features an aluminium beam frame, double wishbone front suspension and single-sided Pro-Arm – damping is electrically adjustable, as is rear spring preload. An electric screen, Smart Key and Apple CarPlay are also standard equipment. An entirely new, third generation of Honda’s unique Dual Clutch Transmission - with seven speeds - will also be available. Book your ride for when our demonstrator arrives.

Ser vicing designed in line with

the Honda manufac turer ’s ser vi

ce schedule

3 SIM P L E F IX E D P R I C E B A N D S: BAND 1:

up to 250cc

£375

for 3 services

2 1cc – 800cc 25

£599

IS YOUR BIKE READY TO GO FOR 2018?

for 3 services

For many riders the winter is a time for the bike to stay in the garage. When the time is right to get back on the road is your bike in optimum condition? Vertu Honda Bikes can offer a comprehensive pre season 4000 mile service, with prices starting at just £99 for a limited period:

BAND 3:

801cc and over

£675

This includes the following: • Battery condition check

for 3 services

• Chain and Sprocket inspection

W H AT A R E T H E B E N E F I T S ? A S K YO U R DEE A L E R F O R M OR E IN F OR O R M AT ION O NE PAYM E N T

• Fluid check & top up where required • Strip and clean of brakes

One upfront payment that can be added to the Honda Finance payment s if preferred.

• Tyre inspection • Oil & filter change

NO FEES

• Doctor report, for Honda only, to take away

No direc t debit or credit card fees.

All work carried out by experience Honda trained technicians in our outstanding workshops

T ODAY ’ S P R IC ES

To book your preseason service simply call your local Vertu Honda Bikes dealership. Collection & Delivery and collection service available in certain areas for a small fee. *Offer ends 30th April 2018

Protec t s against inflation with the ser vice cost s set at today’s prices, theref ore reducing the cost of ownership.

N O D E L AY

No need to delay ser vicing due to other finan ancial commitment s (as already paid for).

F OL LO W S HON DA S E R V I CE S CH E D U L E

The Ser vice Plan follows the Hon da mannufac turer’s ser vice schedule – exac tly the same as 3 separate ser vices would be.

G E NUIN E PAR T S

Only Honda genuine par t s are us e d, keeping your Honda motorc ycle a Honda.

E X PE R TI S E

Ser vices are carried out by traine ned techn hnicians using the latest Honda sof t ware, tools and equipment.

R ES AL E VALU E

If you decide to sell or upgrade y our Honda, the Ser vice Plan stays with the m motorc ycle, whic ich may improve it s resale value.

The Super Cub came into the world in 1958 and, with its 60th anniversary fast approaching, has achieved cumulative worldwide production of 100 million units! Honda and the Super Cub have had a major influence on the history of Japanese and, indeed, global motorcycles. Here, we take a look back at how it all started.

1991 Super Cub 50 Standard

1998

C100Biz (Brazil)

2003

Wave 125 (Southeast Asia)

2007 Super Cub 50 Standard

2007

pr

2017 Super Cub 50

Vertu Honda SPRING 2018

15


MARKETING UPDATE Another packed issue of The Link. A new year brings with it new opportunity. A refreshed Jazz, with the option of a more powerful engine, together with a diesel Civic to sit alongside the outstanding turbo petrol engines. If you haven’t driven a new Civic, what are you waiting for ? Honda never rests, innovating and adapting in our changing world. I encourage you to experience the new models. Thank you for taking the time to read this edition of The Link, your update on all things Honda within the world of Vertu Honda. Our teams look forward to welcoming you on your next visit to our dealerships. Also look out for our teams at local events during 2018.

Emma Scott Divisional Marketing Managing Vertu Honda

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PRESTON PARK BUSINESS PARK

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stockton – 01642 866 660

newcastle – 0191 272 2881

Concorde Way, Preston Farm, Stockton on Tees, Teesside. TS18 3SE

granthaM cars – 01476 575 777 granthaM bikes – 01476 576 111

Spittlegate Level, Grantham, Lincolnshire, NG31 7UH

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Sir Frank Whittle Road, Derby, DE21 4RX

durhaM – 0191 375 0500

1 Abbey Road, Durham, Co Durham, DH15DQ

Hylton Cricket Club

WE ARE

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nottinghaM bikes – 0115 845 4140

doncaster – 01302 360 055

Haydn Road, Sherwood, Nottingham, NG5 1EA

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nottinghaM cars – 0115 986 3222 Lenton Lane, Nottingham. NG7 2PT

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sunderland – Tel: 0191 516 0099

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Wessington Way, Sunderland Tyne & Wear, SR5 3NX

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Thorne Road, Doncaster, DN2 5DX

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Scotswood Road, Newcastle Upon Tyne, Tyne & Wear, NE4 7DF

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Morpeth – 01670 501 444

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Coopies Lane, Morpeth NE61 6JN

WE ARE

SCOTSWOOD ROAD A695

Stobhill

A192

Southwell Road West, Mansfield, Nottinghamshire, NG18 4LQ

SCOT SWOO SCOTSW D OOD ROAD ROAD BRIDG E BRIDGE

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Mansfield – 01623 665 200

River Wansbeck

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A192

Shields Road

FIND YOUR NEAREST VERTU HONDA DEALERSHIP

WE ARE

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WE A

HERE

lincoln – 01522 536 444

Outer Circle Road, Lincoln, LN2 4JA

boston – 01205 319 199

Marsh Lane, Boston, Lincolnshire, PE21 7QS

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The Link Spring 2018  
The Link Spring 2018  
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