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sign design & wayfinding New Delhi . Hong Kong www.versionabsolute.com


30+ malls

Section 01 | Introduction

Some of India’s largest and prestigious retail developments

20+ cinemas

For two of India’s leading cinema exhibition brands

8 hotels

Including one that has been published internationally

13 office complexes and sez’s

For some of the leading Indian and International real estate brands

3000 acres of townships

For some of the best developers and also the Indian Navy

Airport & Airport District

Wayfinding and sign design & design strategy for New Delhi & Bahrain

F1 India

Wayfinding and sign design strategy

© VersionAbsolute Design Studio 2018


Section 01 | Introduction

[1.00] How We Work

Problem Analysis & Context Study

Insights & Observations

Collaborative Problem Solving

Strategy

Experimentations

Professionals from various disciplines & geographies collaborate in creating unique experiential sign design and wayfinding solutions for our clients. This diversity in design thinking is our strength which is backed with 15 years of experience in working on a wide variety of projects in India and overseas. Our experience as practicing architects allows us to dovetail our design solutions with the larger design and project management processes of the project. Š VersionAbsolute Design Studio 2018


Section 01 | Introduction

[2.01] Our Team

Arnab Banerji

Keith Moody

Design & Business Head

Regional Design Director APAC

An architect by education & practice, Arnab has over 15 years of experience practicing as a wayfinding & sign design consultant.

As the Regional Design Director, Keith oversees the aesthetics and technicalities of signage design, blending the strategic aspects of wayfinding and information systems.

Arnab is interested in creating products and spaces the add an enrich one’s experience of the built & unbuilt environment.

Keith is a design professional who’s experience has spanned the signage industry in the Asia Pacific region for up to 20 years.

Gunjan Verma

Ganesh Mishra

Ghritika Leo Paul

Gunjan is an architect & an industrial designer. She heads the design team in India.

Ganesh is our chief tech innovator. Ganesh holds a master’s degree in Automobile Mechatronics, he is a consummate inventor of all things interactive.

Ghritika Leo Paul curates, designs & manages many of our challenging projects in the studio. She also takes the lead on all our interior space design projects.

He heads our small team of engineers and UI/UX designers who work with us to create interactive products and extensions to our design services.

Ghritika is quick to learn and is exceptional in getting people to deliver their best.

Team Leader

Gunjan has extensive experience in designing products and experiences that weave in the cultural and vernacular nuances. She is also a gifted illustrator.

Head of Engineering & Technology

Architect & Project Lead

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Section 01 | Introduction

[2.02] Our Team

Malay Kasera

Deepshikha Joshi

Abhishek Mishra

Sheetal Mor

Parul Jindal

Malay manages everything general and there are a lot of things in that domain. From managing contracts and billing and navigating convoluted tax structures, Malay keeps things the right way up.

Deepshika loves typography! She’s responsible for designing the visual communications for our projects.

Abhishek works on our architecture projects and is our teams go-to guy for things that need that right amount of nudge and push. He also looks at keeping our design intent aligned to site conditions.

Sheetal is working with us on our software platforms for information & interactive systems. She’s most expressive speaking code and is an integral part of Ganesh’s team of tech tinkerer’s.

Parul is the youngest of our team and the one responsible for our current refresh of our website. She works with Ganesh & Sheetal on designing the UI for our information design applications.

Abhishek is also working on designing our office furniture using parametric tools.

Sheetal is currently developing an application for our digital directory.

She’s a software engineer segwaying into design of software interfaces.

General Manager

His skills in Microsoft Excel has us all amazed, he’s quite the magician with it.

Graphic Communication Designer

She’s our in-house stylist, brand manager and responsible for all the fantastic mailers that you receive.

Architect

Software Engineer

UI/UX Designer

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Section 01 | Introduction

[3.00] What We Do

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We Design

We Manage

We Build

Look out for these icons on our project pages. We can be hired for all three services or any of them. Š VersionAbsolute Design Studio 2018


Section 01 | Introduction

[4.00] What We Do Sign Design & Wayfinding • •

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Site Survey and Audits Strategy • Addressing • Graphic Communication • Material Response • Branding • Advertising • Deployment Sign Design Wayfinding Layouts Digital Wayfinding Strategy and Design Design Details and Specifications Artworks & Templates Sign Design Manual

Project Management • • • • • • • • • • •

Design Audits Design Documentation Tender Documents Bill of Quantities Vendor Evaluation Shop Drawing Evaluation Sample Approvals Production Co-ordination Site Installation Coordination Installation Reports & Defect Lists Bill Checking & Handing Over

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Fabrication, Installation & Commissioning • •

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Sign Engineering Sign Fabrication • Specialist Fabrication • Rapid Prototyping • Procuring • Manufacturing Site Works Digital Wayfinding Solutions • •

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We partner with some of the leading national & international solutions providers to deliver projects in this scope. We have in-house solutions for digital signing which is budget friendly.

Site Installation & Commissioning.

© VersionAbsolute Design Studio 2018


Section 01 | Introduction

[5.00] Design Process & Design Detail

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Section 01 | Introduction

[6.00] Fabrication Innovations Over the years, we have worked with all sorts of sign manufacturers & vendors all over India. We are aware of the weaknesses and strengths of the vendors and we will guide the client to select the most appropriate vendor. As practicing architects, in the recent past, we have successfully used some of our interior and architecture vendors to manufacture signs for us and we have seen that their quality and finish is far superior to many traditional sign manufacturer’s. 1

These signs were manufactured by a interior contractor who specialized in the use of Corian.

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These signs were manufactured by a metal furniture manufacturer.

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Section 01 | Introduction

[7.00] Digital & Interactive Installations In the past year, we have been experimenting with the paradigm of digital signing and interactivity. We have developed a static digital directory solution which we are in the process of deploying with an SEZ client for their properties in 5 sites in India. We have a small team of software developers, engineers & UX designers and we love to experiment creating engaging user experiences. Š VersionAbsolute Design Studio 2018


Section 01 | Introduction

[8.01] Project Images

© VersionAbsolute Design Studio 2018


Section 01 | Introduction

[8.02] Project Images

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Section 01 | Introduction

[9.00] Projects Calcutta River Side Township, Kolkata

Antara Senior Living, Dehradun

Buddh International F1 Circuit

Vrindavan Chandordaya Mandir, Vrindavan

Alpha International City • Karnal • Fatehabad

PVR Cinemas

DIAL Hospitality District, New Delhi Wayfinding for the Delhi Airport District

Redfort Capital, Parsvnath Tower, New Delhi

Crowne Plaza, Jaipur

Worldmark, New Delhi

Hyatt Regency, Chandigarh

XANSA, NOIDA

Palladium Mall, Mumbai

DS Corporate HQ, NOIDA

ETT-2, Greater NOIDA

High Street Phoenix, Mumbai

Gurgaon One, Alpha Corp

Ansal Plaza, North India

Brookfield India

AlphaOne Malls • Amritsar • Ahmedabad

Phoenix Marketcity

Bahrain International Airport

Jaypee Palace & Convention Centre, Agra

Naval Academy

Godrej Summit, Gurgaon

Jaypee Greens, Golf & Spa Resort, NOIDA

Treasure Island Mall, Indore

262 acres of Mixed Use Development

210m tall skyscraper development with 63 acres of residential developments and recreational spaces.

Mumbai’s only luxury retail centre

Wayfinding, Sign Design, Interactive Installations and Digital Directories for 5 large commercial developments in India. BUA over 7 million sqft. Wayfinding Strategy

High end senior living project spread over 25Acres

Over a million sq ft of retail

One of Asia’s largest conferencing facilities

Wayfinding Strategy & Sign Design

Sign design identity for India’s largest cinema exhibition brand.

One if India’s premiere retail developments with over a million sqft of retail in each of their 4 centers located in Mumbai, Bangalore & Pune, India

Wayfinding strategy for 3200 acres of development

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Section 01 | Introduction

[10.00] Publications International

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Section 01 | Introduction

[11.00] Publications Domestic

Sign & Graphic 2012

Sign & Graphic 2014

Sign & POP 2011

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Section 02 | Projects

[12.01] Antara Senior Living

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Sign Design and Wayfinding for Antara Senior Living project in Dehradun. Designing for senior living requires a specific focus on legibility, clarity and ability of the users to connect and recall areas and information. Our design scheme attempts to combine the needs of the users and the aspirations of the brand by creating a design vocabulary that is bold and legible with the use of bright colours while mirroring the material vocabulary of the architecture.

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Section 02 | Projects

[12.02] Antara Senior Living

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Projects | Residential Developments

[12.03] Antara Senior Living

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Section 02 | Projects

[13.01] Godrej Summit

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Sign Design and Wayfinding for Godrej Summit This residential development is spread over 22 acres spread across 3 distinct land parcels. This project accommodates 1124 apartments along with 2 clubhouses. Our wayfinding system colour codes the 3 sites and creates a modular sign architecture that is easy to upgrade and maintain. Our colour code system further distinguishes pedestrian information from vehicular information signs.

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Section 02 | Projects

[13.02] Godrej Summit

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Section 02 | Projects

[13.03] Godrej Summit

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Section 02 | Projects

[13.04] Godrej Summit

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Section 02 | Projects

[14.01] Worldmark

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Sign Design and Wayfinding for Worldmark, DIAL Hospitality District. This is one of New Delhi’s latest and the greatest! This high end mixed use development with a built up area of 1.5million sqft of retail and office spaces is set to become the heart of the DIAL hospitality district with its vibrant performance areas and a fantastic food court. Our sign programme is currently under fabrication.

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Section 02 | Projects

[14.02] Worldmark

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Section 02 | Projects

[15.01] High Street Phoenix

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Sign Design and Wayfinding for High Street Phoenix, Mumbai One of recent experiments with low cost digital wayfinding and customer engagement installations. This is Mumbai’s most visited retail centre with over 60,000 people visiting it on an average every weekend. This mall has over 3.3miilion sqft of retail, F&B and entertainment spaces and is located in one of the busiest parts of Mumbai. Our sign design scheme incorporates a strategy to ‘talk’ to the city by the ways of LED information boards located facing the city.

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Section 02 | Projects

[15.02] High Street Phoenix

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Section 02 | Projects

[16.01] DIAL Hospitality District

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Sign Design and Wayfinding for DIAL Hospitality District and Roads leading to T1 and T3, New Delhi The Hospitality District is an area of roughly 56 acres around the Terminal 2 and 3 of the New Delhi International Airport. This district houses 14 hospitality brands and a retail/commercial development (Worldmak, another one our projects) at the heart of it. We have designed the wayfinding signs overlaying a strategy of graphic representations of the city using indigenous and modern India art. This creates an outdoor art gallery spread across the site.

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Section 02 | Projects

[16.02] DIAL Hospitality District

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Section 02 | Projects

[17.01] Pavilion Mall

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Sign Design and Wayfinding for Pavilion Mall, Ludhiana This is the largest retail development in this north India city. With a little over ½ million sqft of retail, a 7 screen multiplex, bowling alley and some of the best brands in F&B and retail, this development is the premiere retail destination of the city. Our scope in this project covered both the revenue signs as well as the architectural signs.

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Section 02 | Projects

[17.02] Pavilion Mall

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Section 02 | Projects

[17.03] Pavilion Mall

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Section 02 | Projects

[18.01] DS Group Corporate HQ

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Sign Design and Wayfinding for DS Group Corporate Headquarters One of India’s leading industrialists with successful ventures in food & beverages, real estate, tobacco, hospitality, agri businesses and many more, this multi-faceted company commissioned one of India’s leading architects to design their corporate HQ. Our sign design & wayfinding scheme reflects groups dynamism into a form and a vibrant graphic vocabulary.

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Section 02 | Projects

[18.02] DS Group Corporate HQ

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Section 02 | Projects

[19.01] Palladium

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Sign Design and Wayfinding for Palladium, Mumbai. Mumbai’s only luxury retailing mall, Palladium is part of a larger retail and hospitality centre, High Street Phoenix. These signs are designed keeping with the ArtDeco theme of the mall architecture & ID. We have used marbles and onyx extensively as a part of our branding sign designs and SS with wood finish 3M vinyl for the directories and wayfinders. This project has been published in the book Wayfinding.

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Section 02 | Projects

[19.02] Palladium

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Section 02 | Projects

[20.01] Hyatt Regency Chandigarh

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Sign Design and Wayfinding for Hyatt Regency Hotel, Chandigarh Wayfinding and sign design programme that pays homage to the design details of Le Corbusier. Our designs pay homage to Corbusier’s design for the Chandigarh Secretariat.

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Section 02 | Projects

[20.02] Hyatt Regency Chandigarh

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Section 02 | Projects

[21.01] Phoenix Marketcity

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Sign Design and Wayfinding for Phoenix Marketcity Malls at Mumbai and Bangalore These are the two largest malls in their cities with each over a million sqft, Marketcity is one of the more successful retail brands in the country with malls in 4 Indian cities. We have designed the sign design identity that has been implemented in 2 of their malls.

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Section 02 | Projects

[21.02] Phoenix Marketcity

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Section 02 | Projects

[22.00] Calcutta Riverside

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Sign Design and Wayfinding for Calcutta Riverside township. One of the most iconic sites in the city of Kolkata, this 262 acres of pristine land next to the hoogly river is known as BATA Nagar, a large township for designed around the BATA shoe factory. This site is now being developed as an integrated township with commercial, retail and entertainment developments and residential developments, from plotted villas around the golf course to multi-storeyed apartment blocks overlooking the river.

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Section 02 | Projects

[23.01] Viva Collage Mall

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Sign Design and Wayfinding for Viva Collage Mall, Julandhar One of Punjab’s most prosperous towns, the district of Jalandhar used to be a part of the Indus Valley Civilization. This is one of the largest retail destinations in the city and one of our first projects where we had experimented successfully with timber as a structural part of our design scheme.

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Section 02 | Projects

[23.02] Viva Collage Mall

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Section 02 | Projects

[24.00] Redfort Capital

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Sign Design and Wayfinding for Redfort Capital Parsvnath Towers, New Delhi This is a commercial building in the heart of New Delhi. The lower floors of this office building is a retail centre catering specifically furniture and home furnishing brands.

Exterior signs in aluminium and MS construction with all text and information in 3M exterior grade vinyl application. Š VersionAbsolute Design Studio 2018


Section 02 | Projects

[25.01] Alpha International City 01

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Sign Design and Wayfinding for Alpha International City township, Karnal.

This is a 141 acre township in the north of India. Our wayfinding program was designed to cater to the expanding needs of the settlement as and when it develops. Š VersionAbsolute Design Studio 2018


Section 02 | Projects

[25.02] Alpha International City 01

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Section 02 | Projects

[26.00] Parsvnath Exotica

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Sign Design and Wayfinding for Exotica Group Housing for Parsvnath Developers, Gurgaon A large residential development in Gurgaon, India. All exterior signs in aluminium cabinet construction with illuminated text. Building addresses in aluminium PU painted channel letter sign with day-night vinyl, internally LED illuminated.

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Section 02 | Projects

[27.01] Jaypee Palace, Agra

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Sign Design and Wayfinding for Jaypee Palace Hotel & Convention Centre, Agra One of our first design and build projects. External Signs were designed in Black Himachal Slate and Sandstone with all information sand blasted onto its surface and epoxy color filled. Interior signs in corian with corian epoxy filling for all information. This project has been published in two international books namely The Way of the Sign & Sign A to Z

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Section 02 | Projects

[27.02] Jaypee Palace, Agra

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Section 02 | Projects

[28.01] AlphaOne Mall, Amritsar

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Sign Design and Wayfinding for AlphaOne Mall Our first of two retail wayfinding projects with the erstwhile AlphaG:Corp. The AlphaOne Amritsar property is spread over 12acres and 5.5 million sqft of retail and entertainment with large anchor tenants such as Hypercity and Fun Cinema. This project has been published in the book The Way of the Sign.

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Section 02 | Projects

[28.02] AlphaOne Mall, Amritsar

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Section 02 | Projects

[29.01] AlphaOne Mall, Ahmedabad

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Sign Design and Wayfinding for AlphaOne Mall Our second wayfinding projects with AlphaG:Corp. The AlphaOne Ahmedabad property is prominently located adjacent to Vastrapur lake and has over 7 million sqft of retail and entertainment brands.

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Section 02 | Projects

[29.02] AlphaOne Mall, Ahmedabad

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Section 02 | Projects

[30.01] Treasure Island Mall

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Sign Design and Wayfinding for TI Mall, Indore We were recently engaged to revamp the sign design scheme for this mall. We had designed the original scheme and now with the mall being refurbished and re-positioned, the development called for a fresh wayfinding and sign design scheme. Our scheme took inspiration from the cut and tessellations of the diamond jewels of the Holkar dynasty. This thought was then translated to forms manufactured in corian.

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Section 02 | Projects

[30.02] Treasure Island Mall

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Section 02 | Projects

[30.03] Treasure Island Mall

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Section 02 | Projects

[31.01] PVR Cinemas

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Sign Design and Wayfinding for PVR Cinemas Our first client in the space of sign design & wayfinding, we started working with PVR from when they constructed their first multiplex in India way back in 2002. We worked with them for the next 10 years, learning and developing the sign design scheme as the brand grew to become what it is today. Our work with PVR Cinemas has been published in Indian Sign Design magazines and journals.

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Section 02 | Projects

[31.02] PVR Cinemas

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Section 02 | Projects

[31.03] PVR Cinemas

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Section 01 | Introduction

[32.00] In the Studio

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[33.00] Why Hire Us

• • • • • • •

Design, Manage & Build 15 years of experience Multi-city presence in India Multi-disciplinary team Practicing architects Extensive vendor base in India and Overseas International experience and resources

Visit www.versionabsolute.com for more projects and experimentations Contact us at us@versionabsolute.com or call us at +91.11.42147012 New Delhi | Bangalore | Hong Kong © VersionAbsolute Design Studio 2018


[34.00] This is Us

© VersionAbsolute Design Studio 2018


sign design & wayfinding New Delhi . Bangalore . Hong Kong www.versionabsolute.com

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