Versionabsolute Design Studio | Portfolio by VersionAbsolute Design Studio

sign design & wayfinding India . Hong Kong www.versionabsolute.com

30+ malls

Section 01 | Introduction

Some of India’s largest and prestigious retail developments

8 Mixed Use Developments

Some of the largest & prestigious commercial & retail developments

11 SEZ’s and counting

For some of the leading Indian and International real estate brands

8 hotels

Including one that has been published internationally

1600 acres of townships

For some of the best developers and also the Indian Navy

2 Airports & 1 Airport District

Wayfinding, sign design & design strategy for New Delhi, Chennai & Bahrain

20+ cinemas

For two of India’s leading cinema exhibition brands

Section 01 | Introduction

DLF Avenue Mall

A refurbished DLF Place, Saket

Lotus Isle, NOIDA

Pioneer Boulevard

Upcoming Retail & Commercial Development

Retail & Commercial development in Gurgaon

AIPL Joy Central

Aparna Mall Hyderabad

DNR Mixed Use Development

Worldmark, New Delhi & Gurugram

Bagmane Tech Parks, Bangalore

Oxygen Business Park NOIDA

Palladium Mall, Mumbai

High Street Phoenix, Mumbai

Palladium Mall, Mumbai

One of India’s most visited retail destination

Mumbai’s only luxury retail centre

AlphaOne Malls • Amritsar • Ahmedabad

Brookfield India

Elan Mercado & Town Square

Puravankara Zentech

Mixed use development in Gurgaon

Delhi’s premiere retail & commercial development

Mumbai’s only luxury retail centre

Phoenix Marketcity

One if India’s premiere retail developments with over a million sqft of retail in each of their 4 centers located in Mumbai, Bangalore & Pune, India

Floreal Towers

Mixed use development in Gurugram

Upcoming Retail Development

5-SEZ developments

Over a million sq ft of retail

Mixed use developments in Gurugram

Upcoming Retail & Commercial Development in Yashwantpur Bangalore Commercial SEZ for Blackstone India

Wayfinding, Sign Design, Interactive Installations and Digital Directories for 5 large commercial developments in India. BUA over 16 million sqft.

Commercial & Retail Development in Bangalore

Section 01 | Introduction

Calcutta River Side Township, Kolkata

Antara Senior Living, Dehradun

PVR Cinemas

Vrindavan Chandordaya Mandir, Vrindavan

Sapa Town Square Wayfinding Programme, Vietnam

Amrita Institute of Medical Sciences, Faridabad

DIAL Hospitality District, New Delhi Wayfinding for the Delhi Airport District

Redfort Capital, Parsvnath Tower, New Delhi

Crowne Plaza, Jaipur

Worldmark, New Delhi & Gurugram

Hyatt Regency, Chandigarh

Alpha International City, Karnal & Fatehabad

Palladium Mall, Mumbai

DS Corporate HQ, NOIDA

DLF Avenue Mall

High Street Phoenix, Mumbai

Gurgaon One, Alpha Corp

Ansal Plaza, North India

Phoenix Marketcity

AlphaOne Malls • Amritsar • Ahmedabad

Brookfield India

Bahrain International Airport

Jaypee Palace & Convention Centre, Agra

Naval Academy

Godrej Summit, Aria & 101, Gurgaon

Jaypee Greens, Golf & Spa Resort, NOIDA

Chennai International Airport

262 acres of Mixed Use Development

210m tall skyscraper development with 63 acres of residential developments and recreational spaces.

Mumbai’s only luxury retail centre

One if India’s premiere retail developments with over a million sqft of retail in each of their 4 centers located in Mumbai, Bangalore & Pune, India

Wayfinding Strategy

High end senior living project spread over 25Acres

Designing the complete wayfinding for Sapa town square and the neighbourhoods around the lake

Over a million sq ft of retail

One of Asia’s largest conferencing facilities

Sign design identity for India’s largest cinema exhibition brand.

One of Asia’s largest healthcare development with a 2000 bed hospital.

A refurbished DLF Place, Saket

Wayfinding, Sign Design, Interactive Installations and Digital Directories for 5 large commercial developments in India. BUA over 16 million sqft.

Wayfinding strategy for 3200 acres of development

Section 01 | Introduction

Problem Analysis & Context Study

Insights & Observations

Collaborative Problem Solving

Strategy

Experimentations

Professionals from various disciplines & geographies collaborate in creating unique experiential sign design and wayfinding solutions for our clients. This diversity in design thinking is our strength which is backed with 18 years of experience in working on a wide variety of projects in India and overseas. Our experience as practicing architects allows us to dovetail our design solutions with the larger design and project management processes of the project. © VersionAbsolute Design Studio 2020

Section 03 | Profile

International

Section 03 | Profile

Domestic

Sign & Graphic 2012

Sign & Graphic 2014

Sign & POP 2011

Section 03 | Profile

Section 01 | Introduction

Section 02 | Projects

Residential Developments & Townships • • • • • • • • • • • •

Section 02 | Projects

Sign Design and Wayfinding for Sapa Town Square, Vietnam: The heart of Sapa, our scope is to design a wayfinding system for the visitors. This is a part of a larger urban redevelopment initiative undertaken by the government of Vietnam with local private stakeholders, to boost tourism in this region. We are a part of a team lead by the primary design consultant. This project is currently under design development. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Antara Senior Living project in Dehradun. Designing for senior living requires a specific focus on legibility, clarity and ability of the users to connect and recall areas and information. Our design scheme attempts to combine the needs of the users and the aspirations of the brand by creating a design vocabulary that is bold and legible with the use of bright colours while mirroring the material vocabulary of the architecture.

Section 02 | Projects

VersionAbsolute Design Studio 2019

Section 02 | Projects

Sign Design and Wayfinding for Godrej Summit This residential development is spread over 22 acres spread across 3 distinct land parcels. This project accommodates 1124 apartments along with 2 clubhouses. Our wayfinding system colour codes the 3 sites and creates a modular sign architecture that is easy to upgrade and maintain. Our colour code system further distinguishes pedestrian information from vehicular information signs. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Alpha International City township, Karnal. This is a 141 acre township in the north of India. Our wayfinding program was designed to cater to the expanding needs of the settlement as and when it develops. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Calcutta Riverside township. One of the most iconic sites in the city of Kolkata, this 262 acres of pristine land next to the hoogly river is known as BATA Nagar, a large township for designed around the BATA shoe factory. This site is now being developed as an integrated township with commercial, retail and entertainment developments and residential developments, from plotted villas around the golf course to multi-storeyed apartment blocks overlooking the river.

Section 02 | Projects

Sign Design and Wayfinding for AlphaOne Residential Development, Gurgaon. This is our third residential development with the group. Our design scheme introduces playful graphics along with laser engraved timber panels in the indoor wayfinding signs and timber post and panel signs for the external pedestrian wayfinding signs. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Exotica Group Housing for Parsvnath Developers, Gurgaon A large residential development in Gurgaon, India. All exterior signs in aluminium cabinet construction with illuminated text. Building addresses in aluminium PU painted channel letter sign with day-night vinyl, internally LED illuminated.

Section 02 | Projects

Airports & Airport Districts • • •

GMR DIAL Airport District | New Delhi Bahrain International Airport | Manama Chennai International Airport

Section 02 | Projects

Sign Design and Wayfinding for DIAL Hospitality District and Roads leading to T1 and T3, New Delhi The Hospitality District is an area of roughly 56 acres around the Terminal 2 and 3 of the New Delhi International Airport. This district houses 14 hospitality brands and a retail/commercial development (Worldmak, another one our projects) at the heart of it. We have designed the wayfinding signs overlaying a strategy of graphic representations of the city using indigenous and modern India art. This creates an outdoor art gallery spread across the site.

Section 02 | Projects

Sign Design and Wayfinding Strategy for the PTB We were amongst the two international design firms invited for the design of the wayfinding system for the passenger terminal building. We had presented our design strategy to the BIA for both the arrival and the departure experience.

Section 02 | Projects

Commercial & Mixed Use Developments • • • • • • • • • •

Section 02 | Projects

Sign Design and Wayfinding for Worldmark, DIAL Hospitality District. This is one of New Delhi’s latest and the greatest! This high end mixed use development with a built up area of 1.5million sqft of retail and office spaces is set to become the heart of the DIAL hospitality district with its vibrant performance areas and a fantastic food court.

Section 02 | Projects

Sign Design and Wayfinding, Gurgaon, NOIDA & Calcutta We are currently working on designing and standardizing the sign design identity for Brookfield India’s 5 SEZ developments with a combined BUA of over 16 million square feet in 3 cities. This project in currently under implementation at the various sites. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Oxygen Business Park, NOIDA We have recently been appointed to design a comprehensive wayfinding & sign design scheme for Blackstone Capital India’s SEZ development. Our sign family is monochromatic with subtle material variations between the vehicular and pedestrian signs. The base of the sign is tessellated in metal giving the signs a dynamic design gesture. This wayfinding scheme is currently under production. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for DS Group Corporate Headquarters One of India’s leading industrialists with successful ventures in food & beverages, real estate, tobacco, hospitality, agri businesses and many more, this multi-faceted company commissioned one of India’s leading architects to design their corporate HQ. Our sign design & wayfinding scheme reflects groups dynamism into a form and a vibrant graphic vocabulary.

Section 02 | Projects

Sign Design and Wayfinding for Redfort Capital Parsvnath Towers, New Delhi This is a commercial building in the heart of New Delhi. The lower floors of this office building is a retail centre catering specifically furniture and home furnishing brands. Exterior signs in aluminium and MS construction with all text and information in 3M exterior grade vinyl application. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Express Trade Towers, NOIDA Our first project where we had experimented with signs in stone cladding where text was punched through stone surface and illuminated.

Pink sandstone was water-jet cut and SS channel letters were inserted.

Section 02 | Projects

Retail Centres & Shopping Malls • • • • • • • • • • •

Section 02 | Projects

Sign Design and Wayfinding for DLF Avenue Mall, Saket We have recently completed the DLF Avenue Mall project at Saket. The erstwhile retail DLF Place has been refurbished and re-incarnated into this new avatar recently, redesigned by DP Design Singapore. Our design scheme carried forward the new minimalist logo into a minimalist product & communication design wayfinding system. The addressing system involved naming all the entrances to aid and assist navigation. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for High Street Phoenix, Mumbai One of recent experiments with low cost digital wayfinding and customer engagement installations. This is Mumbai’s most visited retail centre with over 60,000 people visiting it on an average every weekend. This mall has over 3.3miilion sqft of retail, F&B and entertainment spaces and is located in one of the busiest parts of Mumbai. Our sign design scheme incorporates a strategy to ‘talk’ to the city by the ways of LED information boards located facing the city.

Section 02 | Projects

Sign Design and Wayfinding for Palladium, Mumbai. Mumbai’s only luxury retailing mall, Palladium is part of a larger retail and hospitality centre, High Street Phoenix. These signs are designed keeping with the ArtDeco theme of the mall architecture & ID. We have used marbles and onyx extensively as a part of our branding sign designs and SS with wood finish 3M vinyl for the directories and wayfinders. This project has been published in the book Wayfinding.

Section 02 | Projects

Sign Design and Wayfinding for Pavilion Mall, Ludhiana This is the largest retail development in this north India city. With a little over ½ million sqft of retail, a 7 screen multiplex, bowling alley and some of the best brands in F&B and retail, this development is the premiere retail destination of the city. Our scope in this project covered both the revenue signs as well as the architectural signs.

Section 02 | Projects

Sign Design and Wayfinding for AlphaOne Mall Our first of two retail wayfinding projects with the erstwhile AlphaG:Corp. The AlphaOne Amritsar property is spread over 12acres and 5.5 million sqft of retail and entertainment with large anchor tenants such as Hypercity and Fun Cinema. This project has been published in the book The Way of the Sign.

Section 02 | Projects

Sign Design and Wayfinding for AlphaOne Mall Our second wayfinding projects with AlphaG:Corp. The AlphaOne Ahmedabad property is prominently located adjacent to Vastrapur lake and has over 7 million sqft of retail and entertainment brands.

Section 02 | Projects

Sign Design and Wayfinding for TI Mall, Indore We were recently engaged to revamp the sign design scheme for this mall. We had designed the original scheme and now with the mall being refurbished and re-positioned, the development called for a fresh wayfinding and sign design scheme. Our scheme took inspiration from the cut and tessellations of the diamond jewels of the Holkar dynasty. This thought was then translated to forms manufactured in corian. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Phoenix Marketcity Malls at Mumbai and Bangalore

These are the two largest malls in their cities with each over a million sqft, Marketcity is one of the more successful retail brands in the country with malls in 4 Indian cities. We have designed the sign design identity that has been implemented in 2 of their malls. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Viva Collage Mall, Julandhar One of Punjab’s most prosperous towns, the district of Jalandhar used to be a part of the Indus Valley Civilization.

This is one of the largest retail destinations in the city and one of our first projects where we had experimented successfully with timber as a structural part of our design scheme.

Section 02 | Projects

Hospitality • • • • • • •

Section 02 | Projects

Sign Design and Wayfinding for Hyatt Regency Hotel, Chandigarh

Wayfinding and sign design programme that pays homage to the design details of Le Corbusier. Our designs pay homage to Corbusier’s design for the Chandigarh Secretariat. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Sign Design and Wayfinding for Jaypee Palace Hotel & Convention Centre, Agra One of our first design and build projects. External Signs were designed in Black Himachal Slate and Sandstone with all information sand blasted onto its surface and epoxy color filled. Interior signs in corian with corian epoxy filling for all information. This project has been published in two international books namely The Way of the Sign & Sign A to Z

Section 02 | Projects

Sign Design and Wayfinding for Radisson Blu, Guwahati The first of two hospitality projects with DS Group, India. Internal signs were made out of corian with patters derived from the leaves of the bamboo engraved onto the surface.

Section 02 | Projects

Sign Design and Wayfinding for Crowne Plaza, Jaipur Our second of two hospitality projects with DS Group, India. While designing these signs, we translated the intricate craft of handloom into our signs as graphics and textures. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Cinemas & Multiplexes • •

PVR Cinemas | Pan India DT Cinemas | New Delhi & Chandigarh

Section 02 | Projects

Sign Design and Wayfinding for PVR Cinemas Our first client in the space of sign design & wayfinding, we started working with PVR from when they constructed their first multiplex in India way back in 2002. We worked with them for the next 10 years, learning and developing the sign design scheme as the brand grew to become what it is today. Our work with PVR Cinemas has been published in Indian Sign Design magazines and journals. © VersionAbsolute Design Studio 2020

Section 02 | Projects

Other Projects

• • •

Bahrain International Airport Wayfinding Strategy F1 India Wayfinding Strategy | Greater Noida Chennai International Airport

Section 03 | Profile

• • • • • • •

Visit www.versionabsolute.com for more projects and experimentations Contact us at us@versionabsolute.com or call us at +91.11.42147012 Gurugram | Bangalore | Hong Kong © VersionAbsolute Design Studio 2020

Section 03 | Profile

Over the years, we have worked with all sorts of sign manufacturers & vendors all over India. We are aware of the weaknesses and strengths of the vendors and we will guide the client to select the most appropriate vendor. As practicing architects, in the recent past, we have successfully used some of our interior and architecture vendors to manufacture signs for us and we have seen that their quality and finish is far superior to many traditional sign manufacturer’s. 1

These signs were manufactured by a interior contractor who specialized in the use of Corian.

These signs were manufactured by a metal furniture manufacturer.

Section 03 | Profile

In the past year, we have been experimenting with the paradigm of digital signing and interactivity. We have developed a static digital directory solution which we are in the process of deploying with an SEZ client for their properties in 5 sites in India. We have a small team of software developers, engineers & UX designers and we love to experiment creating engaging user experiences. © VersionAbsolute Design Studio 2020

Section 03 | Profile

Section 01 | Profile

Look out for these icons on our project pages. We are primarily a design consultancy. Build, if desired by us ,is handled by our nominated vendors and fabricators. © VersionAbsolute Design Studio 2020

Section 01 | Profile

• •

• • • • • •

Site Survey and Audits Strategy • Addressing • Graphic Communication • Material Response • Branding • Advertising • Deployment Sign Design Wayfinding Layouts Digital Wayfinding Strategy and Design Design Details and Specifications Artworks & Templates Sign Design Manual

• • • • • • • • •

• •

Design Audits Design Documentation Tender Documents Bill of Quantities Vendor Evaluation Shop Drawing Evaluation Sample Approvals Production Co-ordination Site Installation Coordination Installation Reports & Defect Lists Bill Checking & Handing Over

• •

Sign Engineering Sign Fabrication • Specialist Fabrication • Rapid Prototyping • Procuring • Manufacturing Site Works Digital Wayfinding Solutions • •

•

We partner with some of the leading national & international solutions providers to deliver projects in this scope. We have in-house solutions for digital signing which is budget friendly.

Site Installation & Commissioning.

Currently this service is only undertaken via our HK team for projects in the region. © VersionAbsolute Design Studio 2020

Section 03 | Profile

sign design & wayfinding Gurugram . Bangalore . Hong Kong www.versionabsolute.com