OVERVIEW
The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation.
We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
BRANDCENTER MISSION
We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.
FOUR AREAS OF STUDY
Brandcenter students concentrate in one of four areas of study: Art Direction, Copywriting, Strategy, and Creative Brand Management. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance CLASS OF 2027 STUDENTS
REPRESENTING 20 STATES + 3 COUNTRIES (Ghana, India, Vietname)
Annual Tuition Rates + University Fees as of 2025-26 Academic Year
In-state: $26,960
Out-of-state: $27,650
SCHOLARSHIPS
Students have access to financial aid and other funding programs.
AVERAGE SCHOLARSHIP AWARD $2,900
WE PARTNER WITH BRANDS TO HELP SOLVE THEIR MARKETING CHALLENGES. THEIR DONATIONS FUEL OUR SCHOLARSHIP FUND. HERE ARE JUST A FEW OF OUR PARTNERS.
ALUMNI + JOBS | 2,600 Alums + Counting
BRANDCENTER GRADUATES WORK AT TOP BRANDS, AGENCIES, AND CONSULTANCIES SUCH AS ...
BRANDS AGENCIES CONSULTANCIES
OUR ALUMNI ARE ACTIVELY ENGAGED IN MENTORING AND RECRUITING OUR STUDENTS.
Richmond, VA, commonly referred to as RVA, is a historic city in the midst of a creative rebirth. It’s a destination for art lovers and foodies, and is home to a local music scene spanning all genres. Neighborhoods bustle with boutiques, restaurants, galleries, and museums.
Our program is housed in one location: our award-winning building, Mike Hughes Hall , on VCU’s Monroe Park campus in downtown Richmond.
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