OVERVIEW The Brandcenter at VCU is a two-year, full-time master’s program for students interested in marketing, advertising, branding, communications, and innovation. We are not a portfolio school; Brandcenter graduates gain a Master of Science degree in business in addition to a robust portfolio of creative work to hit the ground running.
FIVE AREAS OF STUDY Brandcenter students concentrate in one of five areas of study: Art Direction, Copywriting, Strategy, Creative Brand Management, and Experience Design. They study within their chosen concentration as well as collaboratively across concentrations on team projects that culminate in presentations to faculty, peers, and real-world clients.
at a Glance
BRANDCENTER MISSION We inspire and develop the next generation of creative leadership to craft solutions, advance brands, and bring new ventures to life.
CLASS OF 2026 STUDENTS students per concentration
27
26
Art Direction
25% MALE* 64% FEMALE* 11% undisclosed
Copywriting
*identifies as
9
Experience Design
42%
17
22
RACIALLY/ETHNICALLY DIVERSE
Creative Brand Management
Strategy
AVERAGE AGE
25
AVERAGE GPA
70%
3.5
HAVE PRIOR WORK EXPERIENCE
54%
IN-STATE
REPRESENTING
21 STATES + 7 COUNTRIES
39% 7%
(US, South Korea, Turkey, Canada, Mongolia, India, Bahamas) OUT-OF-STATE INTERNATIONAL
You’ve seen our stats, now get to know our students at brandcenter.vcu.edu/talesfromsixty.